# Best Real Estate Marketing Software - Page 11

## How Many Real Estate Marketing Software Products Does G2 Track?

**Total Products under this Category:** 203

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Real Estate Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 7,600+ Authentic Reviews
- 203+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Real Estate Marketing Software
 ![G2 Grid® for Real Estate Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-marketing/grids.png?focus%5B%5D=2747&focus%5B%5D=45676&focus%5B%5D=1238712&focus%5B%5D=1317342&focus%5B%5D=66255&focus%5B%5D=60976&focus%5B%5D=6215&focus%5B%5D=32533)

Highlighted products: AppFolio, TurboTenant, Fello, Luxury Presence, BoldTrail, Yardi RENTCafe, TenantCloud, and Rechat.

Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-marketing/grids.json?focus%5B%5D=appfolio&focus%5B%5D=turbotenant&focus%5B%5D=fello-fello&focus%5B%5D=luxury-presence&focus%5B%5D=boldtrail&focus%5B%5D=yardi-rentcafe&focus%5B%5D=tenantcloud&focus%5B%5D=rechat)

**Sponsored**

### MRI Property Management

Unify all your leasing, property management, facilities, and finance operations with MRI’s AI-powered property management software. More than 45,000 clients worldwide trust MRI Software’s solutions – including our property management software - to run their properties and manage tenants, residents, and finances. Built for scale, layered with AI, and designed to give you complete control as your needs evolve, MRI’s flexible and adaptable platform meets the unique requirements of real estate business owners, operators, investors, and occupiers. MRI’s configurable property management software integrates with your other proptech solutions and simplifies workflows, data management, and operations, providing you the insights required to maximize revenue and innovate for the future. Unleash your data. Uncover insights. Unlimit your potential.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=340&secure%5Bchosen_at%5D=2026-08-05T21%3A01%3A47Z&secure%5Bdisplayable_resource_id%5D=337&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=337&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18536&secure%5Bresource_id%5D=340&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-marketing%3Fpage%3D11&secure%5Btoken%5D=a735495f5e8fb9cf977d9faef46c31d5d3015f5fdc54a8d9791186b9d8712d98&secure%5Burl%5D=https%3A%2F%2Finfo.mrisoftware.com%2F%2FG2_MRIPropertyManagementPPC&secure%5Burl_type%5D=custom_url)

### [PropertySimple](https://www.g2.com/products/propertysimple/reviews)

PropertySimple helps real estate agents streamline their marketing, lead generation, and follow-up, all in one easy-to-use tool. See how you can grow your business and close more deals with the platform for the next generation of real estate agents!

#### Who Is the Company Behind PropertySimple?

- **Seller:** [Aflorithmic](https://www.g2.com/sellers/aflorithmic)
- **Year Founded:** 2019
- **HQ Location:** London, GB
- **Twitter:** @aflorithmic  
582 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91c979be4cba234e6c9aaad92ba72f580c7af981456bf2e748a357df5a0599db&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F14037978&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

### [Property Vista](https://www.g2.com/products/property-vista-software-inc-property-vista/reviews)

Property Vista is a property management software solution that transforms how property managers manage their properties and build tenant relationships to grow their business. Property Vista integrates all of the necessary tools for property managers to efficiently manage their properties and improve the tenant experience - from prospective tenant applications to move-out inspections and everything in between, Property Vista’s intuitive cloud-based platform helps property managers create a meaningful and modern tenant experience. With all of these solutions in one place, property managers can avoid costs and time-consuming manual processes associated with prospective tenant screening, leasing, accounting, collecting rent payments, vendor management, inspections, maintenance requests and tenant communications. Property Vista is what renters expect. What they think renting should be. Instantly on. Super flexible. Brilliantly convenient. All in one place. It’s time to think beyond the door.

**Average Rating:** 4.8/5.0

**Total Reviews:** 44

#### How Do G2 Users Rate Property Vista?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Property Vista?

- **Seller:** [Property Vista Software](https://www.g2.com/sellers/property-vista-software)
- **Year Founded:** 2011
- **HQ Location:** Toronto, Ontario
- **Twitter:** @PropertyVista  
2,471 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6bb5a2db96950bc44f0ea9aea36eabb6085de0e1f4b359c80aeabfd919761f9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2407233%2F&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate, Commercial Real Estate
- **Company Size:** 63% Medium, 29% Small

#### What Are Recent G2 Reviews of Property Vista?

**["I LOVE THIS SYSTEM."](https://www.g2.com/survey_responses/property-vista-review-7033752)**

**Rating:** 5.0/5.0 stars

_— Marie t._

[Read full review](https://www.g2.com/survey_responses/property-vista-review-7033752)

**["Easy to use,"](https://www.g2.com/survey_responses/property-vista-review-8367960)**

**Rating:** 5.0/5.0 stars

_— Rob R._

[Read full review](https://www.g2.com/survey_responses/property-vista-review-8367960)

### [PropertyWebBuilder](https://www.g2.com/products/propertywebbuilder/reviews)

PropertyWebBuilder is an open source real estate website builder software designed to be easy to use.

#### Who Is the Company Behind PropertyWebBuilder?

- **Seller:** [PropertyWebBuilder](https://www.g2.com/sellers/propertywebbuilder)
- **Year Founded:** 2016
- **HQ Location:** N/A
- **Twitter:** @prptywebbuilder  
71 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7bbfe54d127ad8f0e09548f194fa0ca8c32b5677b7a9300c0615b87174b5f01e&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpropertywebbuilder&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Propopen](https://www.g2.com/products/propopen/reviews)

A turnkey marketing platform for real estate agents. It bundles an agent website builder, lead capture tools, CRM, and email automation...all-in-one.

#### Who Is the Company Behind Propopen?

- **Seller:** [Propopen](https://www.g2.com/sellers/propopen)
- **Year Founded:** 2017
- **HQ Location:** Portland, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=080848610d186fcebfe14f3824329c2002f710a241652d253e01834e67396f51&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpropopen&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [PropTexx](https://www.g2.com/products/proptexx/reviews)

PropTexx is a pioneering real estate technology company that leverages advanced artificial intelligence to revolutionize property marketing and visualization. Founded in 2020 and headquartered in New York, NY, PropTexx specializes in AI-driven tools designed to enhance property listings, offering solutions such as virtual staging, renovation simulations, and immersive property explorations. These innovations empower real estate professionals to present properties in their best light, thereby increasing buyer engagement and accelerating sales cycles. To date, PropTexx has enhanced over one million listings across 63 countries, processing more than 200,000 photos daily, underscoring its significant impact and reliability in the real estate industry. Key Features and Functionality: - AI-Powered Virtual Staging and Renovation: PropTexx's platform enables users to virtually stage and renovate properties, allowing potential buyers to visualize modifications and decorations, which enhances the appeal of listings. - Photo Enhancement Tools: The platform offers tools for photo enhancement, including brightness adjustment, grass and sky replacement, and object removal, ensuring high-quality visuals that attract prospective buyers. - Image Tagging and Object Detection: PropTexx provides automated image tagging and object detection, facilitating efficient organization and analysis of property images. - MLS Compliance Checks: The platform includes MLS compliance checks to ensure that property listings meet industry standards, reducing potential errors and delays. - Listing Marketability Assessment: PropTexx offers comprehensive assessments of listing marketability and quality scores, providing valuable insights for optimization. Primary Value and Solutions Provided: PropTexx addresses several challenges faced by real estate professionals: - Enhanced Visual Appeal: By improving the quality and presentation of property images through AI-driven enhancements and virtual staging, PropTexx makes listings more attractive and engaging to prospective buyers. - Increased Buyer Engagement: The interactive and personalized visualization tools lead to higher interaction times on listings, resulting in improved engagement rates and faster decision-making by buyers. - Operational Efficiency: By automating tasks such as photo enhancement, staging, and compliance checks, PropTexx reduces the need for physical staging and manual processes, allowing agents to focus more on sales and client relationships. - Cost Savings: The platform offers cost efficiencies by minimizing expenses related to physical staging and marketing, while also reducing the likelihood of returns through accurate visual representations. Through its innovative AI solutions, PropTexx empowers real estate agents, brokers, and property managers to present properties more effectively, enhancing buyer engagement and accelerating sales cycles.

#### Who Is the Company Behind PropTexx?

- **Seller:** [PropTexx](https://www.g2.com/sellers/proptexx)
- **Year Founded:** 2020
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ffad94f2c75db222245ea312812f3f8d24530041085a71fc4f197dad68517781&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fproptexx&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [PropTrackr](https://www.g2.com/products/proptrackr/reviews)

PropTrackr is a web-based solution for handling loan modifications, short sales, lease options, and other transactions for real estate professionals.

#### Who Is the Company Behind PropTrackr?

- **Seller:** [North Shore Enterprises](https://www.g2.com/sellers/north-shore-enterprises)
- **Year Founded:** 2009
- **HQ Location:** Littleton, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=443871cd5476c64f75234c50a955a630c014c40703032e2e7273f54049cb35a6&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fproptrackr&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Qobrix](https://www.g2.com/products/qobrix/reviews)

Qobrix is an all-in-one platform. Built for real estate. Perfect for realtors, property developers, brokers, & asset managers. A leading real estate CRM system, advanced agent & client portals, robust landlord & tenant portals, an intuitive landing page creator, and high-performing websites with MLS/IDX integrations for enhanced web visibility. Offering a real estate API, brochure creator, multilingual CRM, lead & funnel management, and various integrations. From capturing properties, nurturing leads, following-up on and closing sales, Qobrix real estate software streamlines every step of the process.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Qobrix?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Qobrix?

- **Seller:** [Qobo](https://www.g2.com/sellers/qobo)
- **HQ Location:** London, GB
- **Twitter:** @Qobrix\_  
95 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2e20a96923ce8e7e3a1783d61570165eb009a633ca09c60ef3d3fe2e90a67d76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fqobrix%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Qobrix?

**["Great CRM tool for your enterprise "](https://www.g2.com/survey_responses/qobrix-review-3511471)**

**Rating:** 4.0/5.0 stars

_— Nelius M._

[Read full review](https://www.g2.com/survey_responses/qobrix-review-3511471)

**["Simply amazing. "](https://www.g2.com/survey_responses/qobrix-review-3515142)**

**Rating:** 4.5/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/qobrix-review-3515142)

#### What Are G2 Users Discussing About Qobrix?

- [What is Qobrix used for?](https://www.g2.com/discussions/what-is-qobrix-used-for)

### [QubeHub](https://www.g2.com/products/qubehub/reviews)

QubeHub is a cloud-based sales and operations platform built specifically for real estate developers. It centralizes portfolio management, lead and deal tracking, omnichannel communication, AI-powered sales assistants, marketing tools, and an agent portal — all in one system designed for new construction sales teams.

#### Who Is the Company Behind QubeHub?

- **Seller:** [WEDO4U](https://www.g2.com/sellers/wedo4u)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Real Estate Agents - Online Conversion System](https://www.g2.com/products/real-estate-agents-online-conversion-system/reviews)

RealtorWebsitePro was built because most real estate agents are losing business from the traffic already visiting their website. Most realtor websites look good — but very few are actually designed to convert visitors into real conversations, appointments, and closings. We created an Online Conversion System focused on helping agents generate more business from the SAME traffic they already have. The platform combines AI instant response, automated follow-up, CRM tools, booking systems, retargeting ads, lead nurturing, and engagement tools into one system designed specifically for real estate agents. Instead of acting like a passive website, RealtorWebsitePro works like a 24/7 digital sales system that captures leads, follows up automatically, identifies buyer and seller intent, and helps recover visitors who leave without contacting you. Our mission is simple: Help real estate agents stop leaking opportunities online and convert more traffic into real business automatically.

#### Who Is the Company Behind Real Estate Agents - Online Conversion System?

- **Seller:** [Realtor Website Pro](https://www.g2.com/sellers/realtor-website-pro)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Real Estate Bees](https://www.g2.com/products/real-estate-bees/reviews)

Real Estate Bees (REB) is one-of-a-kind FREE online platform designed to help proactive industry professionals start, grow & scale their real estate business by leveraging our cutting-edge technology, game-changing marketing strategies, and invaluable insider knowledge!

#### Who Is the Company Behind Real Estate Bees?

- **Seller:** [Real Estate Bees](https://www.g2.com/sellers/real-estate-bees)
- **Year Founded:** 2016
- **HQ Location:** Houston, TX
- **Twitter:** @RealEstateBees  
157 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a5fa77c99b866117835f51165441713fc25ce261df5e5013ec48303d3e35601b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freal-estate-bees&secure%5Burl_type%5D=linkedin_company_website)

### [Real Estate CRM](https://www.g2.com/products/edgewise-real-estate-crm/reviews)

Edgewise is a powerful end-to-end residential new construction platform – modernizing inventory management, marketing automation, customer relationship management, and transaction management.

#### Who Is the Company Behind Real Estate CRM?

- **Seller:** [Edgewise](https://www.g2.com/sellers/edgewise)
- **Year Founded:** 2014
- **HQ Location:** Miami, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9ee4435efc1456b86bdd7da0787da1f1eda4314efdf843a4e5f1301b88cc368e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fedgewise-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Real Estate Digital Marketing](https://www.g2.com/products/real-estate-digital-marketing/reviews)

Get all your leads in one place and take control of your follow up. Work smarter, deliver a first-class client experience and close more deals. From Lead Generation, Automated Follow Ups, AI lead conversation, Social Media Automation, All-In-One Inbox, webchats, and more, Social Summit Solutions is an all in one software ready to scale and grow your business. Are you ready to experience new heights?

#### Who Is the Company Behind Real Estate Digital Marketing?

- **Seller:** [Social Summit Solutions](https://www.g2.com/sellers/social-summit-solutions)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Real estate IDX websites, CRM and marketing](https://www.g2.com/products/real-estate-idx-websites-crm-and-marketing/reviews)

We offer a holistic approach for real estate brokerages encompassing not only websites but also a range of services. Comprehensive Website Design, Marketing Expertise and Client Relationship Management.

#### Who Is the Company Behind Real estate IDX websites, CRM and marketing?

- **Seller:** [CloseHack](https://www.g2.com/sellers/closehack)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3224b4240130e30954d5b9364a056ac899f7bdf7b88d1d1baf8fcc190e165619&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclosehack%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Real Estate Marketing](https://www.g2.com/products/thrivebyweb-real-estate-marketing/reviews)

We are full-service DFY digital marketing solution for real estate companies. All we need is 30 minutes of your time and we’ll handle the rest. Our platform is designed to solidify your online credibility, boost your search rankings, and get more leads. ThriveByWeb helps real estate businesses get more leads and close more deals with custom logos, professional websites, and expert SEO.

#### Who Is the Company Behind Real Estate Marketing?

- **Seller:** [ThriveByWeb](https://www.g2.com/sellers/thrivebyweb)
- **Year Founded:** 2020
- **HQ Location:** Scranton, US
- **Twitter:** @ThriveByWeb  
3 Twitter followers
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8474a95908b364e118e18cae06ffc1c53984697d38d1b25b6aa65dbfe5ab77b3&secure%5Burl%5D=http%3A%2F%2Flinkedin.com%2Fcompany%2Fthrivebyweb&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Real Estate Portal v5.2](https://www.g2.com/products/real-estate-portal-v5-2/reviews)

Real Estate Portal is a php script based property agent software.

#### Who Is the Company Behind Real Estate Portal v5.2?

- **Seller:** [NetArt Media](https://www.g2.com/sellers/netart-media)
- **Year Founded:** 2003
- **HQ Location:** N/A
- **Twitter:** @netartmedia  
257 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd4c0f498cb3f7dd3fdad7b085658c31042831b8708bbd6c03be28bc43b2f614&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetart-media%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

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Spotlight Categories

[Spend Management Software](https://www.g2.com/categories/spend-management)

[Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)

[Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)

[Enterprise Risk Management (ERM) Software](https://www.g2.com/categories/enterprise-risk-management-erm)

[Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

Similar Categories

- [Brokerage Management](/categories/brokerage-management)
- [Integrated Workplace Management Systems (IWMS)](/categories/integrated-workplace-management-systems-iwms)
- [Lease Administration](/categories/lease-administration)
- [Property Management](/categories/property-management)
- [Real Estate CRM](/categories/real-estate-crm)

- [Multiple Listing Service (MLS)](/categories/multiple-listing-service-mls)
- [Real Estate Activities Management](/categories/real-estate-activities-management)
- [AI Virtual Staging](/categories/ai-virtual-staging)
- [Community Association Management](/categories/community-association-management)
- [Home Inspection](/categories/home-inspection)

- [Lease Accounting](/categories/lease-accounting)
- [Other Real Estate](/categories/other-real-estate)
- [Package Tracking](/categories/package-tracking)
- [Property Access Management](/categories/property-access-management)
- [Property Intelligence](/categories/property-intelligence)

[Browse Real Estate Marketing Themes](/categories/real-estate-marketing/themes)

 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Real estate marketing software helps real estate agencies, brokerages, or independent real estate agents attract new businesses and advertise their services. Agents use web content management (WCM) platforms and search engine optimization (SEO) tools in real estate marketing software to create internet data exchange (IDX) websites, e-newsletters, digital flyers, email marketing campaigns, and social media posts.

While some real estate marketing software provides features designed to help with real estate branding, others include tools to integrate with [virtual tour software](https://www.g2.com/categories/virtual-tour), which enable real estate professionals to further the process of finding a new home with potential buyers. In the modern world, it is crucial to have branding efforts, social media posts, websites, and more for a business so that the public can be aware of the company and the services they provide. So, having real estate marketing software as a part of a real estate agency or brokerage company allows agents to manage essential outward communicative aspects of the business to keep the business running.

Although there are marketing software with similar functionalities, these tools are designed specifically to aid the marketing efforts of real estate professionals. Some real estate marketing solutions are designed to seamlessly integrate with [multiple listing services (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls) or [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management). Additionally, these software either provide CRM capabilities or integrate alongside [real estate CRM software](https://www.g2.com/categories/real-estate-crm) to manage the overall productivity of the real estate or brokerage business. Notably, products that provide marketing automation capabilities for any industry other than real estate do not qualify for this category.

To qualify for inclusion in the Real Estate Marketing category, a product must:

- Offer the ability to make customizable real estate IDX websites
- Generate, nurture, and/or capture real estate leads through marketing capabilities
- Provide basic marketing functionalities like an automated follow-up, email marketing, flyer creation, social media management, campaign building, etc.
- Support the creation, editing, and sharing of advertisements and branding efforts
- Provide or integrate with a CRM

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