Programmatic job advertising software automates and optimizes spending on digital job ads. This software helps businesses source high-quality candidates for open roles by distributing job ads so that they reach the most relevant candidates. The software also optimizes ad buying to maximize the company’s recruiting budget. Programmatic job advertising software is commonly used by recruiters, either in-house or those working for a staffing firm, who are responsible for attracting candidates to apply for jobs.
Programmatic job advertising solutions can be used alongside recruiting automation software to identify relevant candidates and increase the probability of them applying for an open position.
To qualify for inclusion in the Programmatic Job Advertising category, a product must:
Automate the purchasing of online job advertisements
Facilitate the distribution of targeted job ads to attract candidates with specific skills or experience
Track job ad performance
Manage spending on ads displayed on third-party job boards
Generate analytics reports or dashboards based on recruiting campaign performance data