Best Product Analytics Software - Page 2

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Product analytics software provides companies with visibility into user behavior by tracking and analyzing their interactions with a product. It is primarily designed for companies that offer digital products such as SaaS platforms, mobile applications, and web-based software. The goal is to understand the customer and how they engage with the product by monitoring visits, digital interactions, and events.

Companies can leverage these insights to optimize their product, increase engagement, and reduce customer churn. Ultimately, through dashboards and reports, product analytics tools identify what works with the product and what doesn’t—helping teams improve the overall user experience.

Product managers, developers, and designers commonly use product analytics software to establish data-driven decision-making when creating and optimizing product developments and roadmaps. These teams rely on identifying drop-off or struggle points to prevent high customer churn rates and poor product experiences.

Product analytics software typically integrates with data warehouses, customer data platforms (CDP), experimentation tools, feature management platforms, and customer engagement systems to support broader product-led growth and optimization strategies. Many product analytics tools are also equipped with heatmap tools, session replay software, digital analytics software, and user research software for comprehensive feedback on the customer and product.

To qualify for inclusion in the Product Analytics category, a product must:

Track user interactions with a digital product, including visits, usage, events, and interactions
Provide segmentation by demographics, preferences, or even device type
Identify behavioral patterns and funnels to understand how customers flow through the product
Provide cohort and retention analysis to evaluate user behavior over time and identify friction points, drop-offs, or behavioral patterns that may contribute to churn
Provide dashboards and reports of visualized quantitative data
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Best Product Analytics Software At A Glance

Leader:
Amplitude Analytics
Amplitude Analytics
Highest Performer:
Dataroid
Dataroid
Easiest to Use:
Glassbox
Glassbox
Top Trending:
PostHog
PostHog
Best Free Software:
Pendo
Pendo
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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82 Listings in Product Analytics Available
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LaunchDarkly
(681)4.5 out of 5
Entry Level Price:Free
8th Easiest To Use in Product Analytics software
OverviewPros and Cons
Product Description

Founded in 2014 and headquartered in Oakland, California, LaunchDarkly serves over 5,500 enterprises, including a quarter of the Fortune 500. As the industry’s leading end-to-end feature management pl

Users: Software Engineer, Senior Software Engineer · Industries: Computer Software, Information Technology and Services · Market Segment: 46% Mid-Market, 38% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Feature Flags, Features, Easy Setup, Simple
ConsFeature Flags Issues, Feature Flags Management, Missing Features, Confusing Interface, Learning Curve
User SatisfactionSeller Details
LaunchDarkly features and usability ratings that predict user satisfaction
6.7
User Scoring
Average: 8.1
7.6
Integrations
Average: 8.2
7.5
Multi-Product Analytics
Average: 8.1
9.0
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
LaunchDarkly
Company Website
Year Founded
2014
HQ Location
Oakland, CA
Twitter
@LaunchDarkly
5,552 Twitter followers
LinkedIn® Page
www.linkedin.com
620 employees on LinkedIn®
Dataroid
(84)4.7 out of 5
9th Easiest To Use in Product Analytics software
OverviewPros and Cons
Product Description

Dataroid is an AI-powered, enterprise-grade digital analytics and customer engagement platform that enables companies to measure, analyze, and optimize customer interactions and experiences across mul

Users: Product Manager · Industries: Banking, Financial Services · Market Segment: 58% Enterprise, 26% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Insights, Ease of Use, Helpful, Audience Engagement
ConsLimitations, Missing Features, Product Limitations, Complex Configuration, Complex Querying
User SatisfactionSeller Details
Dataroid features and usability ratings that predict user satisfaction
8.7
User Scoring
Average: 8.1
8.8
Integrations
Average: 8.2
9.3
Multi-Product Analytics
Average: 8.1
9.4
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Dataroid
Company Website
HQ Location
Sariyer, TR
Twitter
@dataroid
191 Twitter followers
LinkedIn® Page
www.linkedin.com
73 employees on LinkedIn®
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Heap
(1,098)4.4 out of 5
Entry Level Price:Free
OverviewPros and Cons
Product Description

Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Impro

Users: Product Manager, Software Engineer · Industries: Computer Software, Information Technology and Services · Market Segment: 54% Mid-Market, 35% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Automation, Efficiency, Intuitive
ConsData Inaccuracy, Data Management Issues, Slow Performance, Complex Features, Data Management
User SatisfactionSeller Details
Heap features and usability ratings that predict user satisfaction
7.8
User Scoring
Average: 8.1
8.3
Integrations
Average: 8.2
8.4
Multi-Product Analytics
Average: 8.1
8.8
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Contentsquare
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,578 Twitter followers
LinkedIn® Page
www.linkedin.com
1,715 employees on LinkedIn®
ConvertCart
(38)4.8 out of 5
OverviewPros and Cons
Product Description

ConvertCart helps online businesses deliver outstanding experiences to customers throughout their journey—build lasting relations with them—and drive more revenue. 500+ brands across 35 countries, in

Industries: Retail, Health, Wellness and Fitness · Market Segment: 87% Small-Business, 13% Mid-Market
Pros and ConsUser Satisfaction
ProsConversion Optimization, Conversion Rate, Customer Support, Helpful, Positive Experience
ConsLimited Templates, Slow Loading, Slow Performance, Complex Features, Difficult Learning
User SatisfactionSeller Details
ConvertCart features and usability ratings that predict user satisfaction
7.9
User Scoring
Average: 8.1
7.9
Integrations
Average: 8.2
7.9
Multi-Product Analytics
Average: 8.1
10.0
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
ConvertCart
HQ Location
Bengaluru, Karnataka
Twitter
@ConvertCart
487 Twitter followers
LinkedIn® Page
www.linkedin.com
142 employees on LinkedIn®
Lucky Orange
(350)4.6 out of 5
Entry Level Price:Free
10th Easiest To Use in Product Analytics software
OverviewPros and Cons
Product Description

Lucky Orange’s powerful suite of website analytics tools including website heatmaps and session recordings coupled with its Discovery AI assistant make it easy to pinpoint opportunities to optimize yo

Users: Owner, CEO · Industries: Retail, Marketing and Advertising · Market Segment: 83% Small-Business, 12% Mid-Market
Pros and ConsUser Satisfaction
ProsInsights, Ease of Use, Easy Setup, Session Replay, Heatmaps
ConsExpensive, Recording Issues, Plan Limitations, Limitations, Slow Loading
User SatisfactionSeller Details
Lucky Orange features and usability ratings that predict user satisfaction
7.5
User Scoring
Average: 8.1
7.6
Integrations
Average: 8.2
8.2
Multi-Product Analytics
Average: 8.1
9.2
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Lucky Orange
Company Website
Year Founded
2012
HQ Location
Overland Park, KS
Twitter
@luckyorange
10,640 Twitter followers
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®
Custify
(485)4.7 out of 5
14th Easiest To Use in Product Analytics software
OverviewPros and Cons
Product Description

Custify is the customer success platform designed to help SaaS businesses reduce churn, boost customer lifetime value, and deliver world-class customer experiences. With an intuitive interface and pow

Users: Customer Success Manager, Senior Customer Success Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 62% Small-Business, 33% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Intuitive, Integrations, Automation
ConsMissing Features, Email Functionality, Limited Customization, Learning Curve, Not Intuitive
User SatisfactionSeller Details
Custify features and usability ratings that predict user satisfaction
8.0
User Scoring
Average: 8.1
8.7
Integrations
Average: 8.2
8.3
Multi-Product Analytics
Average: 8.1
9.5
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Custify
Year Founded
2017
HQ Location
Bucharest, Romania
Twitter
@CustifySRL
630 Twitter followers
LinkedIn® Page
www.linkedin.com
50 employees on LinkedIn®
Zipy
(51)4.9 out of 5
Entry Level Price:Free
OverviewPros and Cons
Product Description

Zipy is a trusted digital experience platform which combines session replay, frontend error monitoring, product analytics and prioritisation into one while ensuring privacy and security. What can yo

Industries: Computer Software, Information Technology and Services · Market Segment: 67% Small-Business, 22% Mid-Market
Pros and ConsUser Satisfaction
ProsInsights, Session Replay, Ease of Use, Issue Detection, Tracking
ConsSession Issues, Session Management, Error Handling, Missing Features, Slow Loading
User SatisfactionSeller Details
Zipy features and usability ratings that predict user satisfaction
10.0
User Scoring
Average: 8.1
10.0
Integrations
Average: 8.2
9.7
Multi-Product Analytics
Average: 8.1
9.9
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Zipy
Year Founded
2020
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
16 employees on LinkedIn®
Countly
(20)4.1 out of 5
Entry Level Price:Free forever
OverviewPros and Cons
Product Description

Countly is a first-party digital analytics and customer engagement platform that gives organizations complete ownership of their data and product intelligence - across every device, channel, and deplo

Industries: Information Technology and Services · Market Segment: 55% Small-Business, 45% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use
ConsLack of Recommendations, Limitations, Limited Features, Missing Features
User SatisfactionSeller Details
Countly features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
7.5
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Countly
Year Founded
2013
HQ Location
London, United Kingdom
Twitter
@gocountly
6,783 Twitter followers
LinkedIn® Page
www.linkedin.com
40 employees on LinkedIn®
Planhat
(887)4.5 out of 5
OverviewPros and Cons
Product Description

Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. Our platform powers sales, service and customer success products that scale with our c

Users: Customer Success Manager, Head of Customer Success · Industries: Computer Software, Information Technology and Services · Market Segment: 59% Mid-Market, 32% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Customization, Automation Efficiency, Helpful
ConsLearning Curve, Complexity, Steep Learning Curve, Integration Issues, Limitations
User SatisfactionSeller Details
Planhat features and usability ratings that predict user satisfaction
8.3
User Scoring
Average: 8.1
8.5
Integrations
Average: 8.2
8.3
Multi-Product Analytics
Average: 8.1
9.3
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Planhat
Company Website
Year Founded
2015
HQ Location
Stockholm, Stockholm County
Twitter
@planhat
1,050 Twitter followers
LinkedIn® Page
www.linkedin.com
227 employees on LinkedIn®
Conviva
(66)4.5 out of 5
OverviewPros and Cons
Product Description

Conviva is a SaaS platform for digital experience and AI agent analytics and monitoring that connects real consumer interactions to real outcomes. Using full-census client-side telemetry and a patente

Industries: Broadcast Media, Entertainment · Market Segment: 52% Enterprise, 44% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Analytics, Real-time Insights, Dashboard Customization
ConsSteep Learning Curve, Learning Curve, Not Intuitive, Dashboard Issues, Missing Features
User SatisfactionSeller Details
Conviva features and usability ratings that predict user satisfaction
7.9
User Scoring
Average: 8.1
7.9
Integrations
Average: 8.2
8.2
Multi-Product Analytics
Average: 8.1
8.6
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Conviva
Company Website
Year Founded
2006
HQ Location
Foster City, CA
Twitter
@conviva
12,737 Twitter followers
LinkedIn® Page
www.linkedin.com
563 employees on LinkedIn®
Medallia Digital Experience Analytics (DXA)
(36)4.4 out of 5
OverviewPros and Cons
Product Description

Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all?

Industries: Telecommunications, Insurance · Market Segment: 50% Enterprise, 36% Mid-Market
Pros and ConsUser Satisfaction
ProsAnalytics, Communication, Ease of Use, Feature Variety, Filtering Options
ConsCapture Issues, Complex Configuration, Complex Features, Complexity, Complex Querying
User SatisfactionSeller Details
Medallia Digital Experience Analytics (DXA) features and usability ratings that predict user satisfaction
7.7
User Scoring
Average: 8.1
7.9
Integrations
Average: 8.2
8.3
Multi-Product Analytics
Average: 8.1
9.5
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Medallia
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Medallia
12,257 Twitter followers
LinkedIn® Page
www.linkedin.com
1,961 employees on LinkedIn®
Phone
650-321-3000
Eppo
(41)4.7 out of 5
OverviewPros and Cons
Product Description

We're a next-gen feature flagging and experimentation platform for data, product and ML teams to run 10x more experiments with existing infrastructure and headcount.

Industries: Computer Software, Information Technology and Services · Market Segment: 73% Mid-Market, 22% Enterprise
Pros and ConsUser Satisfaction
ProsAnalysis Ease, Data Analysis, Ease of Use, Experimentation, Features
ConsGrouping Issues, Lack of API Integration
User SatisfactionSeller Details
Eppo features and usability ratings that predict user satisfaction
8.3
User Scoring
Average: 8.1
9.0
Integrations
Average: 8.2
7.8
Multi-Product Analytics
Average: 8.1
9.8
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Eppo
Year Founded
2021
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®
Smartlook
(873)4.6 out of 5
Entry Level Price:Free
OverviewPros and Cons
Product Description

Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easil

Users: CEO, Owner · Industries: Computer Software, Marketing and Advertising · Market Segment: 85% Small-Business, 12% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Analytics, Free Usage, User Interface
ConsCluttered Interface, Complex Features, Dashboard Issues, Data Retention, Delays
User SatisfactionSeller Details
Smartlook features and usability ratings that predict user satisfaction
7.6
User Scoring
Average: 8.1
8.9
Integrations
Average: 8.2
8.1
Multi-Product Analytics
Average: 8.1
9.0
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Cisco
Year Founded
1984
HQ Location
San Jose, CA
Twitter
@Cisco
721,403 Twitter followers
LinkedIn® Page
www.linkedin.com
95,386 employees on LinkedIn®
Ownership
NASDAQ:CSCO
Mouseflow
(689)4.6 out of 5
Entry Level Price:Free
OverviewPros and Cons
Product Description

Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user beha

Users: CEO, Owner · Industries: Marketing and Advertising, Computer Software · Market Segment: 68% Small-Business, 23% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Heatmaps, Session Replay, Easy Setup
ConsMissing Features, Limitations, Expensive, Data Inaccuracy, Filtering Issues
User SatisfactionSeller Details
Mouseflow features and usability ratings that predict user satisfaction
7.7
User Scoring
Average: 8.1
7.3
Integrations
Average: 8.2
7.3
Multi-Product Analytics
Average: 8.1
8.9
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Mouseflow
Company Website
Year Founded
2010
HQ Location
Copenhagen, Denmark
Twitter
@mouseflow
1,740 Twitter followers
LinkedIn® Page
www.linkedin.com
62 employees on LinkedIn®
Gainsight Product Experience
(241)4.4 out of 5
OverviewPros and Cons
Product Description

Your customers' digital product experience is key to unlocking value, driving adoption, and creating stickier experiences. Gainsight Product Experience (PX) offers personalized in-app engagements and

Users: Customer Success Manager, Product Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 61% Mid-Market, 20% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Engagement, Positive Experience, Reporting, Analytics
ConsLearning Curve, Learning Difficulty, Steep Learning Curve, Missing Features, Missing Functionality
User SatisfactionSeller Details
Gainsight Product Experience features and usability ratings that predict user satisfaction
7.2
User Scoring
Average: 8.1
7.2
Integrations
Average: 8.2
7.4
Multi-Product Analytics
Average: 8.1
8.9
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Gainsight Inc.
Year Founded
2009
HQ Location
San Francisco, CA
Twitter
@GainsightHQ
13,168 Twitter followers
LinkedIn® Page
www.linkedin.com
1,095 employees on LinkedIn®
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