# Best PR Analytics Software - Page 5

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Public relations (PR) analytics software allows companies to measure the effectiveness of their public relations campaigns. PR analytics software provides companies insight into the public relations activities that are positively impacting traffic and engagement, and those that are not. This information is used by PR teams to assess the reach of specific actions and to guide future public relations decisions. These tools can be used by public relations companies to quantify their value to customers, and for in-house communications professionals to gain insights on their own campaigns. PR analytics software is often used in conjunction with other public relations software such as [press release distribution software](https://www.g2.com/categories/press-release-distribution), [media and influencer targeting software](https://www.g2.com/categories/media-and-influencer-targeting), and [media monitoring software](https://www.g2.com/categories/media-monitoring) products.

Press release analytics and distribution software products are important tools in any PR strategy. However, don’t forget to do a great job at the basics, which are to (a) understand who your buyer persona is, and (b) learn [**how to write a press release**](https://learn.g2crowd.com/how-to-write-a-press-release) that will engage with them.

To qualify for inclusion in the PR Analytics category, a product must:

- Track PR campaigns related to the user and their company
- Analyze success rates and other metrics based on reader engagement
- Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons





## Category Overview

**Total Products under this Category:** 61


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 10,300+ Authentic Reviews
- 61+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best PR Analytics Software At A Glance

- **Leader:** [Meltwater](https://www.g2.com/products/meltwater/reviews)
- **Highest Performer:** [CoverageBook](https://www.g2.com/products/coveragebook/reviews)
- **Easiest to Use:** [Releasd](https://www.g2.com/products/releasd/reviews)
- **Top Trending:** [Muck Rack](https://www.g2.com/products/muck-rack/reviews)
- **Best Free Software:** [TVEyes](https://www.g2.com/products/tveyes/reviews)


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**Sponsored**

### Mentionlytics

Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape.



[Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=348&secure%5Bdisplayable_resource_id%5D=213&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=350&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=20638&secure%5Bresource_id%5D=348&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpr-analytics%3Fpage%3D5&secure%5Btoken%5D=3db65fe0cae7880a9de9f12803ef77c4b5bec30bb83b215b5e9807051f317ac6&secure%5Burl%5D=https%3A%2F%2Fwww.mentionlytics.com%2Fbook-a-live-demo%2F%3Futm_campaign%3D42877521-G2%26utm_source%3Dg2-ppc&secure%5Burl_type%5D=custom_url)

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## Parent Category

[Public Relations (PR) Software](https://www.g2.com/categories/public-relations-pr)



## Related Categories

- [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution)
- [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting)
- [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)