Best Software for 2025 is now live!

The Top 20 Easiest To Use Personalization Software

See the top Personalization Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

Collapse AllExpand All

Usability Score

Compare

Insider

9.5

Overall Usability Score

9.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.5

Ease of Use

Average: 9.0

9.7

Meets Requirements

Average: 9.0

9.6

Customer Segment Breakdown

Small Business

29%

Mid Market

45%

Enterprise

26%

Autobound

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 9.0

9.5

Meets Requirements

Average: 9.0

9.3

Customer Segment Breakdown

Small Business

35%

Mid Market

49%

Enterprise

17%

edrone

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.0

9.4

Customer Segment Breakdown

Small Business

73%

Mid Market

26%

Enterprise

Duda

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.6

Ease of Use

Average: 9.0

9.4

Meets Requirements

Average: 9.0

8.9

Customer Segment Breakdown

Small Business

87%

Mid Market

10%

Enterprise

Brevo Marketing Platform

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.0

9.1

Customer Segment Breakdown

Small Business

84%

Mid Market

12%

Enterprise

Customer.io

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.0

8.6

Meets Requirements

Average: 9.0

9.1

Customer Segment Breakdown

Small Business

61%

Mid Market

35%

Enterprise

Contlo

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.3

Ease of Use

Average: 9.0

9.3

Meets Requirements

Average: 9.0

8.9

Customer Segment Breakdown

Small Business

82%

Mid Market

17%

Enterprise

Dotdigital

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.9

Ease of Use

Average: 9.0

8.8

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

42%

Mid Market

45%

Enterprise

14%

AB Tasty

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

17%

Mid Market

47%

Enterprise

36%

#10

Regie.ai

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.5

Ease of Use

Average: 9.0

8.6

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

32%

Mid Market

50%

Enterprise

18%

#11

WebEngage

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.9

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

27%

Mid Market

56%

Enterprise

16%

#12

Moosend

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.0

9.4

Meets Requirements

Average: 9.0

9.2

Customer Segment Breakdown

Small Business

83%

Mid Market

13%

Enterprise

#13

Omnisend

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 9.0

9.0

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

92%

Mid Market

Enterprise

#14

Iterable

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.8

Ease of Use

Average: 9.0

8.5

Meets Requirements

Average: 9.0

8.5

Customer Segment Breakdown

Small Business

29%

Mid Market

55%

Enterprise

16%

#15

Revotas

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.6

Ease of Use

Average: 9.0

9.2

Meets Requirements

Average: 9.0

9.5

Customer Segment Breakdown

Small Business

52%

Mid Market

44%

Enterprise

#16

AiTrillion

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.6

Ease of Use

Average: 9.0

9.5

Meets Requirements

Average: 9.0

9.6

Customer Segment Breakdown

Small Business

94%

Mid Market

Enterprise

#17

MoEngage

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.6

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.0

8.8

Customer Segment Breakdown

Small Business

24%

Mid Market

55%

Enterprise

21%

#18

Netcore Customer Engagement and Experience Platform

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.8

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

16%

Mid Market

49%

Enterprise

34%

#19

Braze

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.5

Ease of Use

Average: 9.0

8.5

Meets Requirements

Average: 9.0

8.5

Customer Segment Breakdown

Small Business

19%

Mid Market

57%

Enterprise

24%

#20

Klaviyo

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.6

Ease of Use

Average: 9.0

8.5

Meets Requirements

Average: 9.0

9.0

Customer Segment Breakdown

Small Business

82%

Mid Market

16%

Enterprise