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The Top 20 Easiest To Use Personalization Engines

See the top Personalization Engines products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

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Insider

9.6

Overall Usability Score

9.6

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.7

Ease of Use

Average: 9.0

9.8

Meets Requirements

Average: 9.0

9.7

Customer Segment Breakdown

Small Business

29%

Mid Market

45%

Enterprise

26%

CleverTap

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.4

Ease of Use

Average: 9.0

9.4

Meets Requirements

Average: 9.0

9.1

Customer Segment Breakdown

Small Business

28%

Mid Market

53%

Enterprise

20%

Autobound

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.0

10.0

Ease of Use

Average: 9.0

9.6

Meets Requirements

Average: 9.0

9.3

Customer Segment Breakdown

Small Business

35%

Mid Market

49%

Enterprise

17%

Braze

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.6

Ease of Use

Average: 9.0

8.6

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

19%

Mid Market

57%

Enterprise

24%

TrenDemon

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.8

Ease of Use

Average: 9.0

9.6

Meets Requirements

Average: 9.0

9.5

Customer Segment Breakdown

Small Business

20%

Mid Market

52%

Enterprise

27%

Webtrends Optimize

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.7

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.0

9.7

Customer Segment Breakdown

Small Business

43%

Mid Market

38%

Enterprise

19%

Wrench.ai

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.4

Ease of Use

Average: 9.0

9.6

Meets Requirements

Average: 9.0

9.9

Customer Segment Breakdown

Small Business

76%

Mid Market

24%

Dotdigital

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.6

Ease of Use

Average: 9.0

9.5

Meets Requirements

Average: 9.0

9.1

Customer Segment Breakdown

Small Business

42%

Mid Market

45%

Enterprise

14%

MoEngage

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.1

Ease of Use

Average: 9.0

9.5

Meets Requirements

Average: 9.0

9.1

Customer Segment Breakdown

Small Business

24%

Mid Market

55%

Enterprise

21%

#10

Netcore Customer Engagement and Experience Platform

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.9

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

16%

Mid Market

49%

Enterprise

34%

#11

Iterable

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.3

Ease of Use

Average: 9.0

8.6

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

29%

Mid Market

55%

Enterprise

16%

#12

Dynamic Yield

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.0

Ease of Use

Average: 9.0

8.6

Meets Requirements

Average: 9.0

9.0

Customer Segment Breakdown

Small Business

15%

Mid Market

56%

Enterprise

29%

#13

SAP Emarsys

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.4

Ease of Use

Average: 9.0

9.4

Meets Requirements

Average: 9.0

8.8

Customer Segment Breakdown

Small Business

25%

Mid Market

55%

Enterprise

20%

#14

Bloomreach

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.2

Ease of Use

Average: 9.0

8.4

Meets Requirements

Average: 9.0

9.2

Customer Segment Breakdown

Small Business

28%

Mid Market

50%

Enterprise

22%

#15

Nosto

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.9

Ease of Use

Average: 9.0

9.4

Meets Requirements

Average: 9.0

8.9

Customer Segment Breakdown

Small Business

48%

Mid Market

45%

Enterprise

#16

Coveo

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.4

Ease of Use

Average: 9.0

8.6

Meets Requirements

Average: 9.0

9.2

Customer Segment Breakdown

Small Business

12%

Mid Market

35%

Enterprise

53%

#17

D·engage

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.7

Ease of Use

Average: 9.0

8.8

Meets Requirements

Average: 9.0

8.4

Customer Segment Breakdown

Small Business

36%

Mid Market

45%

Enterprise

20%

#18

Campaign Monitor by Marigold

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.2

Ease of Use

Average: 9.0

8.6

Meets Requirements

Average: 9.0

8.3

Customer Segment Breakdown

Small Business

55%

Mid Market

32%

Enterprise

13%

#19

Raptor Services

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.1

Ease of Use

Average: 9.0

8.5

Meets Requirements

Average: 9.0

8.3

Customer Segment Breakdown

Small Business

36%

Mid Market

47%

Enterprise

17%

#20

Salesforce Marketing Cloud Personalization (formerly Interaction Studio)

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.8

Ease of Use

Average: 9.0

8.3

Meets Requirements

Average: 9.0

8.8

Customer Segment Breakdown

Small Business

19%

Mid Market

57%

Enterprise

24%