# Best Paid Search Advertising Tools - Page 2

## How Many Paid Search Advertising Software Products Does G2 Track?

**Total Products under this Category:** 154

### Category Stats (Aug 2026)

- **Average Rating:** 4.47/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Diginius Insight (+3.71%) - Among all products in this category, Diginius Insight recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Paid Search Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,500+ Authentic Reviews
- 154+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Paid Search Advertising Software
 ![G2 Grid® for Paid Search Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/paid-search-advertising/grids.png?focus%5B%5D=919&focus%5B%5D=3249&focus%5B%5D=129043&focus%5B%5D=1176047&focus%5B%5D=5405&focus%5B%5D=131504&focus%5B%5D=19296&focus%5B%5D=121155)

Highlighted products: Google Ads, LocaliQ, Fluency, Smarter Ecommerce, Facebook for Business, TrueClicks, Optmyzr, and Bidnamic.

Underlying data: [Grid® JSON](https://www.g2.com/categories/paid-search-advertising/grids.json?focus%5B%5D=google-ads&focus%5B%5D=localiq&focus%5B%5D=fluency-fluency&focus%5B%5D=smarter-ecommerce&focus%5B%5D=facebook-for-business&focus%5B%5D=trueclicks-trueclicks&focus%5B%5D=optmyzr&focus%5B%5D=bidnamic)

**Sponsored**

### Optmyzr

Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google executives, it combines deep expertise with proprietary AI to help marketers build, manage, and optimize search and social campaigns with greater control and efficiency, even when using automation systems like Smart Bidding and Performance Max. Teams around the world rely on Optmyzr to: - Catch issues early, such as broken links or overspending - Gain visibility into automated campaign types - Automate daily tasks like budget shifts and bid changes - Analyze performance across channels, audiences, and creatives - Optimize feeds, structures, and pacing across accounts - Reduce wasted spend and improve ROI at scale Optmyzr helps marketing teams move faster, work smarter, and stay in control—starting at just $209/month.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=249&secure%5Bchosen_at%5D=2026-08-04T13%3A52%3A40Z&secure%5Bdisplayable_resource_id%5D=249&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=249&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19296&secure%5Bresource_id%5D=249&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpaid-search-advertising%3Fpage%3D2&secure%5Btoken%5D=af3dc8339eef25508a5462d4ce21616a83c0b230ed56e6f029657873ccfb4f6e&secure%5Burl%5D=https%3A%2F%2Fwww.optmyzr.com&secure%5Burl_type%5D=company_website)

### [Adsbot](https://www.g2.com/products/adsbot/reviews)

Adsbot is an AI powered digital marketing automation & optimization platform that makes advertisers' lives easier; by controlling their accounts 24/7 and reducing their workload. Integrations: Google Ads, Meta Ads, Tiktok Ads, Google Search Console, GA4, Microsoft Ads, Linkedin Ads, Amazon Ads and Adjust. - AI Optimization & Analysis with Predefined AI Agents - Unified marketing dashboard & easy reporting including budget tracking - Automate daily tasks like budget/ bid adjustment, add new keywords and pause campaigns Meet Adsbot: your next level ads assistant. Feel safer and have more time to focus on your strategy with optimizations and automations! 14-days free trial: https://adsbot.co/

**Average Rating:** 4.9/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate Adsbot?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.5/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.4/10 (Category avg: 10/10)

#### Who Is the Company Behind Adsbot?

- **Seller:** [Adsbot](https://www.g2.com/sellers/adsbot)
- **Year Founded:** 2021
- **HQ Location:** Istanbul, Turkey
- **Twitter:** @adsbotco  
59 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8afdd5fdaf2cacac5567e6851e61e3531aca38ddf9778c923d9dd51aa93bc4cf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadsbot%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 89% Small, 7% Medium

#### What Do G2 Reviewers Say About Adsbot?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Adsbot's **automation** features for saving time and simplifying campaign management, enhancing overall strategy development.
- Users value the **exceptional customer support** of Adsbot, appreciating the team's quick responses and helpfulness.
- Users value the **intuitive data management** of Adsbot, which streamlines account oversight and enhances campaign efficiency.
- Users highlight the **ease of use** of Adsbot, benefiting from intuitive features and responsive support for managing campaigns.
- Users appreciate the **implementation ease** of Adsbot, highlighting smooth setup and responsive team support for quick assistance.

##### Cons

- Users experience **fluctuating dashboard availability** , but appreciate the support team's quick response in addressing these issues.

#### What Are Recent G2 Reviews of Adsbot?

**["This tool is very useful for data-driven decision-making."](https://www.g2.com/survey_responses/adsbot-review-12711161)**

**Rating:** 5.0/5.0 stars

_— KIEU t._

[Read full review](https://www.g2.com/survey_responses/adsbot-review-12711161)

**["Effortless Automation Boosts Strategy Time"](https://www.g2.com/survey_responses/adsbot-review-12249345)**

**Rating:** 5.0/5.0 stars

_— Ken B._

[Read full review](https://www.g2.com/survey_responses/adsbot-review-12249345)

### [Marketing 360](https://www.g2.com/products/madwire-marketing-360/reviews)

Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort Collins, Colorado and Austin, Texas, Marketing 360 employs over 550 team members and has over 20,000 active SMB clients. Marketing 360 empowers small businesses with all the technology and talent they need to both manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. No more wasting time and money bouncing around multiple tools to manage and grow your business.

**Average Rating:** 3.5/5.0

**Total Reviews:** 61

#### How Do G2 Users Rate Marketing 360?

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Marketing 360?

- **Seller:** [Madwire](https://www.g2.com/sellers/madwire-1dbb6f4e-0b38-4f0e-aeae-c1cae5e8c0f5)
- **Year Founded:** 2009
- **HQ Location:** Fort Collins, Colorado
- **Twitter:** @Madwire  
153 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8d9a3bb441d37d981c0da07cc067d05bb67ec2eb7f8da27f98029b08b654bf2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1236339%2F&secure%5Burl_type%5D=linkedin_company_website)  
414 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Construction, Real Estate
- **Company Size:** 79% Small, 16% Medium

#### What Do G2 Reviewers Say About Marketing 360?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **responsive customer support** from Marketing 360, which provides valuable insights and assistance for their businesses.
- Users highlight the **consistent business growth** achieved with Marketing 360's comprehensive services and expert support.
- Users appreciate the **individualized approach** of Marketing 360, enhancing their competitive edge with tailored solutions and support.
- Users commend the **integrated solutions** of Marketing 360, facilitating consistent growth and a seamless user experience.
- Users find the **supportive team** at Marketing 360 invaluable for driving conversions and improving online presence.

##### Cons

- Users find the **billing structure cumbersome** , but appreciate efforts to improve payment solutions.
- Users express concern over the **lack of management check-ins** , which affects support and guidance during use.
- Users find the **billing issues** somewhat cumbersome, though solutions are being developed to alleviate the challenges.
- Users find the **integration difficulty** with social media platforms to be laborious and sometimes glitchy, though improvements are noted.
- Users find **integration issues** with Marketing 360's portal and social media platforms somewhat frustrating, despite some improvements.

#### What Are Recent G2 Reviews of Marketing 360?

**["Hands on Digital Marketing Agency"](https://www.g2.com/survey_responses/marketing-360-review-10705635)**

**Rating:** 5.0/5.0 stars

_— Martin W._

[Read full review](https://www.g2.com/survey_responses/marketing-360-review-10705635)

**["Marketing Company I can count on to move our business forward."](https://www.g2.com/survey_responses/marketing-360-review-11293833)**

**Rating:** 5.0/5.0 stars

_— Jeffrey L._

[Read full review](https://www.g2.com/survey_responses/marketing-360-review-11293833)

#### What Are G2 Users Discussing About Marketing 360?

- [What is Marketing 360 used for?](https://www.g2.com/discussions/what-is-marketing-360-used-for)
- [What does Marketing 360 do?](https://www.g2.com/discussions/what-does-marketing-360-do)
- [What software do marketing managers use?](https://www.g2.com/discussions/what-software-do-marketing-managers-use)
- [Where is marketing 360 located?](https://www.g2.com/discussions/where-is-marketing-360-located) - 1 comment
- [How much does marketing360 cost?](https://www.g2.com/discussions/how-much-does-marketing360-cost) - 1 comment

### [Opteo](https://www.g2.com/products/opteo/reviews)

Opteo is a Google Ads management tool which makes optimisation suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and many can be launched with a single click, as Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces. Manage keyword bids, control budgets, optimise ad schedules, get real-time alerts, analyse search terms and more. Opteo includes over 40 different optimisations, to see the full list head here: https://opteo.com/docs

**Average Rating:** 4.5/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Opteo?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.0/10 (Category avg: 10/10)

#### Who Is the Company Behind Opteo?

- **Seller:** [Opteo](https://www.g2.com/sellers/opteo)
- **Year Founded:** 2013
- **HQ Location:** London, Greater London
- **Twitter:** @GetOpteo  
663 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=87c189e8781a2edc5f9c588dd20204e8cd23ff60562ec8553e0385638aab0b7e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10981893%2F&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Opteo?

_AI-generated summary from verified user reviews_

##### Pros

- Users love how Opteo helps them **save a ton of time** managing Google Ads clients effectively.
- Users find Opteo to be a **time-saving tool** for effectively managing their Google Ads clients with ease.

#### What Are Recent G2 Reviews of Opteo?

**["Simple and relevant Google Ads assistant"](https://www.g2.com/survey_responses/opteo-review-9753673)**

**Rating:** 4.0/5.0 stars

_— Jure M._

[Read full review](https://www.g2.com/survey_responses/opteo-review-9753673)

**["A must-have tool for SEM"](https://www.g2.com/survey_responses/opteo-review-9782993)**

**Rating:** 5.0/5.0 stars

_— Beth D._

[Read full review](https://www.g2.com/survey_responses/opteo-review-9782993)

#### What Are G2 Users Discussing About Opteo?

- [What is Opteo used for?](https://www.g2.com/discussions/what-is-opteo-used-for)

### [Asapty](https://www.g2.com/products/asapty/reviews)

Asapty is an all-in-one Apple Search Ads optimization platform designed by app marketers to help mobile businesses efficiently grow and scale with profitability. It saves over 20 times the time compared to the Apple Search Ads dashboard while enabling cost-efficient scaling for accounts of any sizes. Trusted platform: Gismart, Appquantum, Woofz, Adquantum, Replika, Welltory, Windy.app, AppYogi, Amma, Vitalis App got proven results reducing costs and growing installs, ROI, and net profit with Asapty algorithms and expert support. Advanced technology stack: Asapty's comprehensive solutions include enhanced analytics, seamless MMP and BI integration, automated rules, bulk editing capabilities, an in-house keyword research tool, cost-efficient and goal-oriented optimization strategies, competitive insights, forecasting capabilities, and dedicated support from a team of mobile app marketing experts. Flexible Pricing Plans: Asapty caters to businesses of all sizes. Choose from a variety of pricing plans tailored to your account needs. Plus, there’s no binding yearly contract — freedom to adapt as your business evolves.

**Average Rating:** 4.8/5.0

**Total Reviews:** 26

#### How Do G2 Users Rate Asapty?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

#### Who Is the Company Behind Asapty?

- **Seller:** [Asapty](https://www.g2.com/sellers/asapty)
- **Year Founded:** 2021
- **HQ Location:** Espoo, FI
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e49cfb774db73289b39293ee5fd1be47ae9072488004b46a35858f8d2c3f25cb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fasapty%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Small, 23% Medium

#### What Do G2 Reviewers Say About Asapty?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **fast and helpful customer support** from Asapty, enhancing their overall experience and satisfaction.
- Users value the **automation tools** of Asapty, which reduce manual workload and enhance campaign efficiency significantly.
- Users find Asapty’s **intuitive and user-friendly interface** simplifies managing Apple Search Ads efficiently, saving time and enhancing campaigns.
- Users value the **convenient campaign management** offered by Asapty, streamlining their advertising processes effectively.
- Users find Asapty's **easy setup process** exceptional, aided by supportive management that ensures a smooth start.

##### Cons

- Users seek improved **AI features and tools** in Asapty, feeling current offerings are limited for their needs.
- Users find the **slow speeds** of Asapty to be a frustrating limitation that affects their overall experience.
- Users feel the **high competition** in the market makes it challenging for Asapty to stand out effectively.
- Users find the **ineffective recommendations** in Asapty lacking, often needing additional tools for better keyword suggestions.
- Users experience **slow performance** at times, which impacts the overall efficiency of Asapty.

#### What Are Recent G2 Reviews of Asapty?

**["Artem, Mobile App Maker"](https://www.g2.com/survey_responses/asapty-review-11889444)**

**Rating:** 5.0/5.0 stars

_— Artem K._

[Read full review](https://www.g2.com/survey_responses/asapty-review-11889444)

**["Intuitive Interface with Cost-Saving Ad Management"](https://www.g2.com/survey_responses/asapty-review-11917297)**

**Rating:** 4.5/5.0 stars

_— Makas Z._

[Read full review](https://www.g2.com/survey_responses/asapty-review-11917297)

### [Skai](https://www.g2.com/products/skai/reviews)

Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations.

**Average Rating:** 4.0/5.0

**Total Reviews:** 281

#### How Do G2 Users Rate Skai?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Skai?

- **Seller:** [Skai](https://www.g2.com/sellers/skai)
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @skaicommerce  
7,446 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a70a11d6c85b424cfb4caecc66a84f055951ce5b6c99bb1913aef91a7e8c5511&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F167470%2F&secure%5Burl_type%5D=linkedin_company_website)  
726 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 44% Medium, 30% Large

#### What Do G2 Reviewers Say About Skai?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Skai, finding its intuitive UI and tools enhance their experience.
- Users appreciate the **speed and reliability of automation** in Skai, simplifying bidding and account management significantly.
- Users appreciate the **excellent customer support** from Skai, enhancing their experience and helping them utilize the platform effectively.
- Users praise Skai for its **fast and reliable ad management** , facilitating easy bidding adjustments and actionable insights.
- Users praise the **speed and reliability** of Skai for optimizing bidding and managing accounts effectively.

##### Cons

- Users find **poor reporting** frustrating, lacking details on failures and updates for shopping campaign adjustments.
- Users find room for improvement in **ad issues** related to shopping reporting and campaign updates in Skai.
- Users find **adjustment difficulty** in Skai for shopping reporting and PMAX updates, impacting campaign management.
- Users feel that Skai's **campaign management** could improve for shopping reporting and PMAX adjustments.
- Users find **campaign management issues** in Skai, especially in shopping reporting and PMAX adjustments, needing improvements.

#### What Are Recent G2 Reviews of Skai?

**["Easy To Use and Great Customer Service"](https://www.g2.com/survey_responses/skai-review-7024093)**

**Rating:** 5.0/5.0 stars

_— Verified User in Automotive_

[Read full review](https://www.g2.com/survey_responses/skai-review-7024093)

**["Experienced User for 2 Years"](https://www.g2.com/survey_responses/skai-review-10336805)**

**Rating:** 4.5/5.0 stars

_— Taylor E._

[Read full review](https://www.g2.com/survey_responses/skai-review-10336805)

#### What Are G2 Users Discussing About Skai?

- [What is Skai used for?](https://www.g2.com/discussions/what-is-skai-used-for)

### [Shirofune](https://www.g2.com/products/shirofune/reviews)

Founded in 2014, Shirofune is an automated advertising management tool that maximizes the efficiency and productivity of major digital advertising platforms. The Shirofune platform is designed to maximize advertising effectiveness by automating day-to-day digital ad campaigns using a single, easy-to-use interface for management, budgeting, monitoring and analytics. Over 10,000 accounts have been automated using Shirofune, including 300,000 active ad campaigns. Key Features: Advanced Auto-bidding and Budgeting: Effortlessly manage daily expenses, ensuring optimal budget utilization with a 97%-99% spend rate by month-end.Set personalized parameters such as minimum ROAS or maximum CPA to drive budget allocation towards high-performing campaigns or platforms, maximizing conversions. Intelligent Improvement Suggestions: Receive actionable recommendations for refining your campaigns, including suggestions for keyword adjustments, audience targeting, and creative enhancements. Streamlined Consolidated Reporting: Seamlessly gather data from leading platforms such as Google, Meta, and TikTok, alongside integrations with tools like Google Analytics. Understand performance insights through comprehensive, natural language explanations, detailing what occurred, why, and the underlying causes. Seamless Integration with Third-party Measurement Tools: Enhance optimization capabilities by integrating with third-party measurement tools like Google Analytics, facilitating detailed reporting and analysis. Primary Benefits: Save Time: Shirofune automates tedious tasks, freeing up valuable time for strategic decision-making. Boost Performance: Experience a significant uplift in campaign performance through intelligent optimization and data-driven insights. Elevate your PPC campaigns with Shirofune – the ultimate solution for efficient and effective advertising management.

**Average Rating:** 5.0/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Shirofune?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 9.6/10 (Category avg: 10/10)

#### Who Is the Company Behind Shirofune?

- **Seller:** [Shirofune](https://www.g2.com/sellers/shirofune)
- **Year Founded:** 2014
- **HQ Location:** El Segundo, US
- **Twitter:** @Shirofune\_ad  
1,568 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf9389c68d46d821f81efe1b7ca61434059cea0f16c778f30258f652163b8f9c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshirofune-usa%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Consulting
- **Company Size:** 60% Small, 30% Medium

#### What Are Recent G2 Reviews of Shirofune?

**["Efficiency improved by more than 60% with Shirofune!"](https://www.g2.com/survey_responses/shirofune-review-9755839)**

**Rating:** 5.0/5.0 stars

_— 芳教 ._

[Read full review](https://www.g2.com/survey_responses/shirofune-review-9755839)

**["We couldn't start an ad business without Shirofune."](https://www.g2.com/survey_responses/shirofune-review-9833508)**

**Rating:** 5.0/5.0 stars

_— 功次 ._

[Read full review](https://www.g2.com/survey_responses/shirofune-review-9833508)

### [Adzooma](https://www.g2.com/products/adzooma/reviews)

Adzooma is a digital advertising management platform that provides account auditing, optimisation, and performance tracking across Google Ads, Microsoft Advertising, and Meta Ads. It is a type of marketing technology (MarTech) solution that helps advertisers, agencies, and businesses manage pay-per-click (PPC) campaigns more efficiently by surfacing issues, recommending improvements, and supporting smarter budget pacing. The platform is designed for multiple audiences, including agencies managing client accounts, eCommerce brands seeking stronger ROAS, in-house marketers handling day-to-day campaigns, and freelancers optimising accounts for clients. By consolidating campaign monitoring and recommendations into one dashboard, Adzooma simplifies paid media management while reducing wasted spend and improving performance visibility. Core product features include: - Campaign Audits: Instantly review accounts to detect wasted spend, disapprovals, and broken tracking. - Optimise & Improve: Apply performance fixes quickly, improve bidding strategies, and clean up campaign structure. - Scale Campaigns: Identify and grow top-performing campaigns through smart budgets, audience targeting, and bid adjustments. - Budget Tracking: Track spend across multiple ad platforms and adjust pacing to prevent overspending. - Performance Scorecards: Run PPC, SEO, and website audits to uncover blockers and highlight opportunities for growth. In addition to its core features, Adzooma offers specialised optimisation toolkits that address specific campaign needs. Key optimisation solutions include: - Performance Max Toolkit: Manage assets, exclusions, audiences, and budgets for Google’s PMax campaigns. - Shopping Ads Enhancer: Segment products, repair feed issues, and increase return on ad spend (ROAS). - Ad Copy Optimisation: Strengthen responsive search ads (RSAs), fill asset gaps, and apply AI-driven suggestions to improve CTR. - Conversion Tracking Support: Repair broken tracking and set up GA4, UET, and enhanced conversions for more accurate measurement. - Audience Expansion & Targeting: Grow reach with remarketing, partner networks, and geo-targeting while refining bidding strategies. Adzooma’s value lies in its ability to combine multiple campaign oversight functions into a single, accessible platform. It does not replace advertising networks themselves but acts as a performance layer, ensuring campaigns run smoothly and budgets are spent efficiently. Additional benefits for different user groups: - Agencies: Surface client opportunities quickly and demonstrate measurable value in reports. - eCommerce Brands: Optimise product feeds and campaign structures to maximise online sales. - In-House Marketers: Access clear, jargon-free insights with practical ways to improve campaign results. - Freelancers: Detect issues early, generate reports, and manage multiple accounts from one dashboard. In summary, Adzooma is positioned as a centralised platform for PPC campaign audits, optimisation, and budget management, designed to support advertisers across varying roles and industries.

**Average Rating:** 4.3/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Adzooma?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10)

#### Who Is the Company Behind Adzooma?

- **Seller:** [Adzooma](https://www.g2.com/sellers/adzooma)
- **Year Founded:** 2015
- **HQ Location:** Nottingham, Nottingham
- **Twitter:** @adzooma  
1,306 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fc5331fa0b725101a09d3b00da265b4c08f83e4b143a501e9ada269c222906b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10952963%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 89% Small, 11% Medium

#### What Are Recent G2 Reviews of Adzooma?

**["Adzooma - Online marketing"](https://www.g2.com/survey_responses/adzooma-review-8005603)**

**Rating:** 5.0/5.0 stars

_— Pritam G._

[Read full review](https://www.g2.com/survey_responses/adzooma-review-8005603)

**["Great tool for PPC marketing agencies"](https://www.g2.com/survey_responses/adzooma-review-8256427)**

**Rating:** 5.0/5.0 stars

_— Mantas M._

[Read full review](https://www.g2.com/survey_responses/adzooma-review-8256427)

#### What Are G2 Users Discussing About Adzooma?

- [What is Adzooma used for?](https://www.g2.com/discussions/what-is-adzooma-used-for)

### [VeeFly](https://www.g2.com/products/veefly/reviews)

VeeFly is a YouTube promotion service that helps creators increase their video views and engagement by targeting relevant audiences using Google Ads. Users can start campaigns with a minimum budget of $10, selecting countries and keywords to reach specific demographics. VeeFly provides a self-serving dashboard for campaign management and offers 24/7 support. The service ensures genuine views and authentic engagement, helping users grow their YouTube channels effectively. VeeFly is an official Google partner, ensuring trusted and legitimate promotion methods.

**Average Rating:** 4.2/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate VeeFly?

- **Performance and Reliability:** 7.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind VeeFly?

- **Seller:** [VeeFly](https://www.g2.com/sellers/veefly)
- **Year Founded:** 2020
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c3efd1bb81a2982f7dd37d78c307f8ccc849ce7492a996876d17354553e99f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fveefly1%2F&secure%5Burl_type%5D=linkedin_company_website)  
71 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Broadcast Media, Online Media
- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About VeeFly?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise VeeFly's **exceptional customer support** , feeling valued and well-assisted throughout their experience.
- Users love the **significant business growth** VeeFly provides, noting impressive increases in views and engagement.
- Users love the **easy-to-use interface** of VeeFly, allowing effortless campaign tracking and adjustments for optimal growth.
- Users appreciate the **clean and user-friendly dashboard** of VeeFly, enhancing their ability to promote effectively.
- Users appreciate the **ease of use** of VeeFly, finding it beginner-friendly and simple to navigate.

##### Cons

- Users report **poor ad results** with VeeFly, leading to frustration over ineffective service and aggressive upselling tactics.
- Users find VeeFly **expensive** , receiving poor results and feeling pressured to purchase higher-priced packages.
- Users note a challenging **learning curve** due to the need for more tips and examples for better results.
- Users feel the need for additional **customization options** in VeeFly to enhance their campaign results.
- Users express frustration with **time consumption** due to ineffective ads and unwelcome follow-ups from VeeFly.

#### What Are Recent G2 Reviews of VeeFly?

**["The Updated Dashboard is really very helpful"](https://www.g2.com/survey_responses/veefly-review-12957135)**

**Rating:** 4.5/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/veefly-review-12957135)

**["Helped my channel pick up"](https://www.g2.com/survey_responses/veefly-review-13093939)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/veefly-review-13093939)

### [Newton](https://www.g2.com/products/affle-newton/reviews)

Scale the Impact of Apple Search Ads Campaigns with Newton: Performance focused apple search ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your apple search ads campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more. Utilizing AI-powered keyword suggestions, market insights, automated bid optimization, comprehensive funnel analytics, and dedicated client support, brands can improve visibility and expand market share of their iOS app with Apple Search Ads. This results in acquiring new customers and driving business growth with an impressive ROI.

**Average Rating:** 4.6/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Newton?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Newton?

- **Seller:** [Affle](https://www.g2.com/sellers/affle)
- **Year Founded:** 2005
- **HQ Location:** Singapore, Singapore
- **Twitter:** @affle  
2,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=074ad38cbd2afbad73165aa1375a05c56e9d0a86f7cb75a4e863ff77c14820dc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F66741%2F&secure%5Burl_type%5D=linkedin_company_website)  
437 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Small, 36% Medium

#### What Do G2 Reviewers Say About Newton?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless integration with global ad networks** in Newton, enhancing audience reach and saving time.
- Users value the **precise tracking of customer engagement** , enabling clearer insights into campaign effectiveness and enhanced decision-making.
- Users value the **precise tracking of user engagement** in Newton, enhancing clarity in decision-making for campaigns.
- Users value the **efficiency improvement** from Newton's seamless integration, streamlining their ad campaigns and saving precious time.
- Users appreciate the **seamless integration** with global ad networks, enhancing efficiency in reaching the right audience.

##### Cons

- Users experience **data inaccuracy** issues with Newton, leading to misleading insights and negative campaign outcomes.
- Users find Newton's **difficult learning curve** overwhelming, hindering quick adoption and understanding of its features.
- New users often face a **steep learning curve** with Newton, making it challenging to quickly adopt its features.

#### What Are Recent G2 Reviews of Newton?

**["Newton: The Ultimate Game-Changer in Email Management!"](https://www.g2.com/survey_responses/newton-review-10063541)**

**Rating:** 5.0/5.0 stars

_— Derek S._

[Read full review](https://www.g2.com/survey_responses/newton-review-10063541)

**["Seamless integration with multiple advertising platforms worldwide"](https://www.g2.com/survey_responses/newton-review-11637871)**

**Rating:** 4.5/5.0 stars

_— Ellis C._

[Read full review](https://www.g2.com/survey_responses/newton-review-11637871)

### [AdStage](https://www.g2.com/products/adstage/reviews)

AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & cut the time needed to manage ads. Create advanced rules & alerts using the metrics you care about. - With AdStage Data API, marketers can pull their paid search, paid social, and web analytics data into their BI tool, data warehouse, and more. - With AdStage Join, marketers can automatically connect their paid search and paid social data to web analytics and conversion data, to prove ROAS without spreadsheets full of VLOOKUPs. -NEW - With AdStage for Google Sheets, you can pull into Google Sheet all your cross-channel advertising data in seconds, at any granularity, across multiple accounts, with one query.

**Average Rating:** 4.3/5.0

**Total Reviews:** 92

#### How Do G2 Users Rate AdStage?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 9.1/10 (Category avg: 10/10)

#### Who Is the Company Behind AdStage?

- **Seller:** [AdStage](https://www.g2.com/sellers/adstage)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @adstage  
13,633 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=de1e5febe102c9725323aa3d687260d3ac6a2fc9f5ae39bb6f5549bd1eadd4ac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2757895%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 53% Small, 41% Medium

#### What Are Recent G2 Reviews of AdStage?

**["Highly useful metric wrangling machine!"](https://www.g2.com/survey_responses/adstage-review-4110674)**

**Rating:** 4.5/5.0 stars

_— Warren W._

[Read full review](https://www.g2.com/survey_responses/adstage-review-4110674)

**["Adstage For Sheets Review"](https://www.g2.com/survey_responses/adstage-review-4180317)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/adstage-review-4180317)

### [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews)

Adobe Advertising is a digital advertising solution that lets brands plan, buy, measure, and optimize across digital channels. Our tools seamlessly connect marketing and advertising data to create consistent consumer experiences across touchpoints.

**Average Rating:** 3.7/5.0

**Total Reviews:** 93

#### How Do G2 Users Rate Adobe Advertising Cloud?

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 7.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Adobe Advertising Cloud?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 38% Large, 35% Medium

#### What Do G2 Reviewers Say About Adobe Advertising Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive integration** of Adobe Advertising Cloud, enhancing collaboration and file syncing seamlessly.
- Users praise the **collaborative integration** of Adobe Advertising Cloud, enhancing teamwork and file syncing across apps.
- Users value the **comprehensive and integrated nature** of Adobe Advertising Cloud, enhancing their advertising strategies effectively.
- Users commend the **ease of use** in Adobe Advertising Cloud, appreciating seamless integration and collaborative features.
- Users praise the **easy integrations** of Adobe Advertising Cloud, enjoying seamless collaboration and file syncing capabilities.

##### Cons

- Users find the **functionality limitations** frustrating, as creating complements is harder compared to competing platforms.
- Users find the **high competition** makes it challenging for the community to create effective complements compared to rivals.
- Users find the **lack of clarity** in creating complements challenging compared to competitors, hindering their experience.
- Users find Adobe Advertising Cloud **not intuitive** , making it challenging to create complementary applications compared to competitors.
- Users find **poor usability** in Adobe Advertising Cloud, making it difficult to create complements compared to competitors.

#### What Are Recent G2 Reviews of Adobe Advertising Cloud?

**["Adobe is the most powerful creative ecosystem to work with"](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671)**

**Rating:** 5.0/5.0 stars

_— Bairon P._

[Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671)

**["A perfect package for cloud advertising services"](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722)**

**Rating:** 4.5/5.0 stars

_— Stephanie H._

[Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722)

#### What Are G2 Users Discussing About Adobe Advertising Cloud?

- [What is your primary use case for Adobe Advertising Cloud, and how has it impacted your digital advertising efforts?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-adobe-advertising-cloud-and-how-has-it-impacted-your-digital-advertising-efforts)
- [What is Adobe Advertising Cloud used for?](https://www.g2.com/discussions/what-is-adobe-advertising-cloud-used-for)

### [Luna from Unity](https://www.g2.com/products/luna-g2/reviews)

Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools. Leading app and game companies such as Activision, Bumble, King, Zynga, and Miniclip, among others, use Luna to power their marketing. Learn more at luna.is.com

**Average Rating:** 4.4/5.0

**Total Reviews:** 78

#### How Do G2 Users Rate Luna from Unity?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.8/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10)

#### Who Is the Company Behind Luna from Unity?

- **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad)
- **Year Founded:** 2010
- **HQ Location:** San Fransisco
- **Twitter:** @unity  
113,557 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed0288692325c38457c7781c660ef87cec31dfbf91e3c9d0b9c2516c5a4bac13&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funity%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,162 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Games, Marketing and Advertising
- **Company Size:** 53% Medium, 30% Small

#### What Are Recent G2 Reviews of Luna from Unity?

**["Technical Project Manager"](https://www.g2.com/survey_responses/luna-from-unity-review-9001039)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9001039)

**["Great and simple to set up!"](https://www.g2.com/survey_responses/luna-from-unity-review-9668226)**

**Rating:** 4.0/5.0 stars

_— Scott G._

[Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9668226)

### [ADYOUNEED](https://www.g2.com/products/adyouneed/reviews)

ADYOUNEED is your AI-powered marketing ally, transforming the way you create and optimize ads. With just a few clicks, you can unleash the full potential of your business, leaving the complexities of ad management to our intelligent platform. It's time to revolutionize your ad creation! Launch smart campaigns with our 'One Button - Infinite Reach' feature. Publish across all major platforms, automate A/B testing, and ensure your investment is directed where it has the greatest impact—all with a single click. It's time to explore new horizons! Our AI doesn't just diversify your marketing channels; it ensures you meet your clients where they are most active. Say goodbye to the guesswork and hello to precision targeting without the need to become an ad wizard. Time to decode your marketing data! With daily AI optimizations, you're guaranteed great ad results. Our AI tirelessly tests and tweaks ads in the background, ensuring your message resonates powerfully with your audience. It's time to maximize your budget smartly! Real-time budget allocation translates to real-time savings. Imagine having a dedicated team of media buyers constantly fine-tuning your spend for the best possible ROI—that's the power of ADYOUNEED at your fingertips. It's time to let automation take the wheel! Embrace the future with ADYOUNEED's AI, which meticulously crafts and adjusts your campaigns for maximum impact, allowing you to focus on the broader vision for your business." This revised text incorporates the AI and smart campaign features of ADYOUNEED, while maintaining the original structure and tone of the message.

**Average Rating:** 4.3/5.0

**Total Reviews:** 159

#### How Do G2 Users Rate ADYOUNEED?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 7.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.0/10 (Category avg: 10/10)

#### Who Is the Company Behind ADYOUNEED?

- **Seller:** [AdCreative.ai](https://www.g2.com/sellers/adcreative-ai)
- **Year Founded:** 2021
- **HQ Location:** Paris, FR
- **Twitter:** @AdCreativeai  
3,613 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2e8360160053f6c7239342cdeee9d40a2c054186af8de36339ba714f84defd19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadcreative-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
284 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 96% Small, 3% Medium

#### What Do G2 Reviewers Say About ADYOUNEED?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **time-saving benefits** of ADYOUNEED, enabling efficient ad creation and audience targeting.
- Users love the **ad management simplicity** of AdYouNeed, finding it ideal for small businesses seeking efficiency.
- Users find **ADYOUNEED easy to use** , enabling quick setup and effective management of targeted ad campaigns across platforms.
- Users highlight the **efficiency** of ADYOUNEED, making ad management across platforms quick and straightforward.
- Users appreciate the **ease of creating and managing targeted ads** on ADYOUNEED, streamlining their advertising efforts.

##### Cons

- Users find the **learning curve steep** , particularly when setting up complex campaigns and navigating reporting dashboards.
- Users often find the **reporting dashboards limited** and struggle with the learning curve for complex campaigns.
- Users find ADYOUNEED to be **difficult to manage** , with clutter making it hard to find specific information.
- Users find that the **difficult navigation** in ADYOUNEED can be glitchy and slow, hindering their overall experience.
- Users find the **lack of automation** makes it cluttered and challenging to locate specific information efficiently.

#### What Are Recent G2 Reviews of ADYOUNEED?

**["GREAT for your company!!"](https://www.g2.com/survey_responses/adyouneed-review-11657200)**

**Rating:** 4.0/5.0 stars

_— Federico B._

[Read full review](https://www.g2.com/survey_responses/adyouneed-review-11657200)

**["Easy Multi-Platform Ad Management with Quick Setup and Efficient Tracking"](https://www.g2.com/survey_responses/adyouneed-review-12269057)**

**Rating:** 4.0/5.0 stars

_— Akash P._

[Read full review](https://www.g2.com/survey_responses/adyouneed-review-12269057)

#### What Are G2 Users Discussing About ADYOUNEED?

- [What is ADYOUNEED used for?](https://www.g2.com/discussions/what-is-adyouneed-used-for)

### [Perion One](https://www.g2.com/products/perion-one/reviews)

Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale.

**Average Rating:** 4.0/5.0

**Total Reviews:** 90

#### How Do G2 Users Rate Perion One?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Perion One?

- **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b)
- **Year Founded:** 2001
- **HQ Location:** New York
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab0c31a7c3c1abed622ad0422c2cab11c7a8a97b1571d519ae8140f074c1b8ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperion%2F&secure%5Burl_type%5D=linkedin_company_website)  
668 employees on LinkedIn®
- **Ownership:** NASDAQ: PERI

#### Who Uses This Product?

- **Company Size:** 46% Medium, 34% Small

#### What Do G2 Reviewers Say About Perion One?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Perion One, allowing effortless access to essential information across platforms.
- Users appreciate the **automation features** of Perion One, allowing easy access to all platforms and saving time.
- Users value the **centralized management** of Perion One, enhancing efficiency and providing ease of access across platforms.
- Users praise the **great customer support** of Perion One, enhancing their overall service experience.
- Users value the **customization** options in Perion One, finding them essential for daily data management.

##### Cons

- Users report challenges with **data inaccuracy** , noting difficulties in proper categorization despite using strict naming conventions.
- Users experience occasional difficulty with **data categorization** in Perion One, even with proper naming conventions.
- Users find the **expensive pricing** of Perion One concerning, feeling the value does not justify the cost.
- Users report occasional **inaccuracy in data categorization** , even when using strict naming conventions and labels.

#### What Are Recent G2 Reviews of Perion One?

**["Streamlines Work"](https://www.g2.com/survey_responses/perion-one-review-7712988)**

**Rating:** 5.0/5.0 stars

_— Maddy B._

[Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988)

**["Easy to Use & Customer Centric Platform"](https://www.g2.com/survey_responses/perion-one-review-10732486)**

**Rating:** 4.0/5.0 stars

_— Stelios K._

[Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486)

#### What Are G2 Users Discussing About Perion One?

- [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve)
- [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for)

### [PPC Ad Editor](https://www.g2.com/products/ppc-ad-editor/reviews)

PPC Ad Editor Helps Streamline the Process of Creating, Reviewing and Uploading Your Pay-per-click (PPC) Campaigns

**Average Rating:** 4.6/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate PPC Ad Editor?

- **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 5.8/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind PPC Ad Editor?

- **Seller:** [PPC Ad Editor](https://www.g2.com/sellers/ppc-ad-editor)
- **Year Founded:** 2018
- **HQ Location:** Corona, US
- **Twitter:** @ppcadeditor  
321 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=faa05351bdc35458ea3ae894862a456dd143f5d912e6cda29c5de47d8f520b2d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fppcadeditor%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 73% Small, 18% Medium

#### What Are Recent G2 Reviews of PPC Ad Editor?

**["Improved ad performance and increased return, on investment (ROI)"](https://www.g2.com/survey_responses/ppc-ad-editor-review-8684701)**

**Rating:** 5.0/5.0 stars

_— Kemal V._

[Read full review](https://www.g2.com/survey_responses/ppc-ad-editor-review-8684701)

**["PPC Ad Editor Makes Google Ads Approvals Fast, Visual, and Effortless"](https://www.g2.com/survey_responses/ppc-ad-editor-review-12699187)**

**Rating:** 5.0/5.0 stars

_— Mario B._

[Read full review](https://www.g2.com/survey_responses/ppc-ad-editor-review-12699187)

#### What Are G2 Users Discussing About PPC Ad Editor?

- [What is PPC Ad Editor used for?](https://www.g2.com/discussions/what-is-ppc-ad-editor-used-for)

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[Browse Paid Search Advertising Themes](/categories/paid-search-advertising/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Paid search advertising software, also referred to as search engine marketing (SEM) software, helps businesses advertise on search engines such as Google, Bing, and Yahoo!.

Paid search advertising software allows companies to target keywords that are relevant to their businesses and gain more prominent positioning in search engine results. This helps them earn visibility with users who are already searching for those keywords. Paid search advertising software is typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords. They also help create and optimize ads, as well as track conversion and return on ad spend (ROAS).

Paid search advertising is usually leveraged for direct response advertising, with advertisers aiming to convert searchers on the spot. Paid search includes both first-party and third-party platforms.

First-party paid search platforms are those offered directly by Google, Microsoft, and Yahoo! that provide direct access to ad placement on each of the respective search engines. Third-party platforms may manage ad campaigns across multiple search engines and may also offer functionality of [display advertising software](https://www.g2.com/categories/display-advertising), [video advertising software](https://www.g2.com/categories/video-advertising), [mobile advertising software](https://www.g2.com/categories/mobile-advertising), or [social media advertising software](https://www.g2.com/categories/social-media-advertising) as well.

To qualify for inclusion in the Paid Search Advertising category, a product must:

- Possess capabilities to bid on keywords across Google AdWords, Bing Ads, and/or Yahoo!
- Offer tools to create text ads or product listing ads
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics such as reach, conversions, and ROAS

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