The Top 20 Easiest To Use Mobile Marketing Software

See the top Mobile Marketing Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

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Insider

9.6

Overall Usability Score

9.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.7

Ease of Use

Average: 9.1

9.8

Meets Requirements

Average: 9.1

9.7

Customer Segment Breakdown

Small Business

29%

Mid Market

45%

Enterprise

26%

OneSignal

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.1

9.3

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

65%

Mid Market

28%

Enterprise

Textedly

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.3

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.1

9.2

Customer Segment Breakdown

Small Business

67%

Mid Market

29%

Enterprise

CleverTap

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.9

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

28%

Mid Market

52%

Enterprise

20%

Outgrow

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.7

Ease of Use

Average: 9.1

9.9

Meets Requirements

Average: 9.1

9.9

Customer Segment Breakdown

Small Business

82%

Mid Market

15%

Enterprise

TextUs

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.3

Ease of Use

Average: 9.1

9.3

Meets Requirements

Average: 9.1

9.2

Customer Segment Breakdown

Small Business

28%

Mid Market

47%

Enterprise

25%

Textline

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.1

9.3

Meets Requirements

Average: 9.1

9.3

Customer Segment Breakdown

Small Business

70%

Mid Market

26%

Enterprise

WebEngage

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.6

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

28%

Mid Market

56%

Enterprise

17%

Storyly

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 9.1

9.3

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

28%

Mid Market

46%

Enterprise

25%

#10

Cordial

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.8

Ease of Use

Average: 9.1

9.7

Meets Requirements

Average: 9.1

9.8

Customer Segment Breakdown

Small Business

43%

Mid Market

39%

Enterprise

18%

#11

Dotdigital

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

42%

Mid Market

45%

Enterprise

13%

#12

Customer.io

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.3

Ease of Use

Average: 9.1

8.6

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

62%

Mid Market

35%

Enterprise

#13

Mobiz

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

10.0

Ease of Use

Average: 9.1

9.7

Meets Requirements

Average: 9.1

9.5

Customer Segment Breakdown

Small Business

43%

Mid Market

27%

Enterprise

30%

#14

Iterable

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.3

Ease of Use

Average: 9.1

8.5

Meets Requirements

Average: 9.1

8.5

Customer Segment Breakdown

Small Business

28%

Mid Market

55%

Enterprise

17%

#15

Branch

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.4

Ease of Use

Average: 9.1

8.6

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

43%

Mid Market

33%

Enterprise

24%

#16

Netcore Customer Engagement and Experience Platform

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.1

9.2

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

17%

Mid Market

48%

Enterprise

35%

#17

Braze

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.5

Ease of Use

Average: 9.1

8.5

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

19%

Mid Market

57%

Enterprise

25%

#18

Salesforce Marketing Cloud Engagement

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.1

8.5

Meets Requirements

Average: 9.1

9.3

Customer Segment Breakdown

Small Business

27%

Mid Market

40%

Enterprise

33%

#19

MoEngage

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

24%

Mid Market

55%

Enterprise

21%

#20

Attentive

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

65%

Mid Market

30%

Enterprise

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