Mobile e-commerce (or m-commerce) software helps companies selling online provide better experiences to consumers who prefer to shop using their mobile devices. E-commerce companies use this type of software to create custom mobile apps that are personalized based on their industry or the kinds of consumers they target. M-commerce is used mostly by e-commerce professionals and sometimes by marketing departments to ensure that the apps follow the branding guidelines of the company.
This type of software should not be confused with mobile versions of e-commerce solutions. M-commerce should allow users to create new apps, not just customize existing ones. Mobile development software only qualifies for this category when it includes functionality specific to e-commerce.
To qualify for inclusion in the Mobile E-Commerce category, a product must:
Provide features to create apps specific to e-commerce
Deliver app templates that can be customized by users
Allow non-technical users to create and manage apps
Work on multiple channels such as SMS or social media
Monitor user behavior to personalize communications
Integrate with shopping cart and e-commerce platforms