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The Top 18 Easiest To Use Media and Influencer Targeting Software

See the top Media and Influencer Targeting Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

Muck Rack

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.3

Ease of Use

Average: 8.5

9.1

Meets Requirements

Average: 8.5

9.2

Customer Segment Breakdown

Small Business

58%

Mid Market

29%

Enterprise

14%

Podchaser Pro

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.5

Ease of Use

Average: 8.5

9.0

Meets Requirements

Average: 8.5

9.2

Customer Segment Breakdown

Small Business

84%

Mid Market

14%

Enterprise

Critical Mention

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.9

Ease of Use

Average: 8.5

9.9

Meets Requirements

Average: 8.5

8.8

Customer Segment Breakdown

Small Business

48%

Mid Market

28%

Enterprise

24%

Meltwater

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.4

Ease of Use

Average: 8.5

8.0

Meets Requirements

Average: 8.5

8.2

Customer Segment Breakdown

Small Business

42%

Mid Market

38%

Enterprise

20%

Newswire

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.3

Ease of Use

Average: 8.5

9.1

Meets Requirements

Average: 8.5

9.1

Customer Segment Breakdown

Small Business

68%

Mid Market

28%

Enterprise

Presspage

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.3

Ease of Use

Average: 8.5

9.5

Meets Requirements

Average: 8.5

8.7

Customer Segment Breakdown

Small Business

17%

Mid Market

30%

Enterprise

52%

Agility PR Solutions

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.0

Ease of Use

Average: 8.5

8.5

Meets Requirements

Average: 8.5

8.6

Customer Segment Breakdown

Small Business

61%

Mid Market

22%

Enterprise

16%

Sprout Social Influencer Marketing

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.8

Ease of Use

Average: 8.5

8.8

Meets Requirements

Average: 8.5

8.7

Customer Segment Breakdown

Small Business

44%

Mid Market

41%

Enterprise

15%

MediaHQ

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.5

Ease of Use

Average: 8.5

8.9

Meets Requirements

Average: 8.5

8.8

Customer Segment Breakdown

Small Business

61%

Mid Market

34%

Enterprise

#10

Onclusive

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.2

Ease of Use

Average: 8.5

8.3

Meets Requirements

Average: 8.5

8.3

Customer Segment Breakdown

Small Business

26%

Mid Market

39%

Enterprise

35%

#11

CisionOne

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.5

Ease of Use

Average: 8.5

7.7

Meets Requirements

Average: 8.5

8.1

Customer Segment Breakdown

Small Business

44%

Mid Market

36%

Enterprise

20%

#12

Propel

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.4

Ease of Use

Average: 8.5

8.2

Meets Requirements

Average: 8.5

8.4

Customer Segment Breakdown

Small Business

78%

Mid Market

19%

Enterprise

#13

Mynewsdesk

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.4

Ease of Use

Average: 8.5

8.8

Meets Requirements

Average: 8.5

7.8

Customer Segment Breakdown

Small Business

64%

Mid Market

28%

Enterprise

#14

Prowly

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.6

Ease of Use

Average: 8.5

8.9

Meets Requirements

Average: 8.5

8.8

Customer Segment Breakdown

Small Business

78%

Mid Market

16%

Enterprise

#15

BuzzStream

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.6

Ease of Use

Average: 8.5

8.0

Meets Requirements

Average: 8.5

9.0

Customer Segment Breakdown

Small Business

54%

Mid Market

33%

Enterprise

13%

#16

Prezly

7.4

Overall Usability Score

7.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.8

Ease of Use

Average: 8.5

7.5

Meets Requirements

Average: 8.5

8.5

Customer Segment Breakdown

Small Business

56%

Mid Market

29%

Enterprise

15%

#17

GroupHigh

7.2

Overall Usability Score

7.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.1

Ease of Use

Average: 8.5

7.8

Meets Requirements

Average: 8.5

7.9

Customer Segment Breakdown

Small Business

44%

Mid Market

28%

Enterprise

28%

#18

Ninjaoutreach

6.7

Overall Usability Score

6.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

6.7

Ease of Use

Average: 8.5

7.2

Meets Requirements

Average: 8.5

7.2

Customer Segment Breakdown

Small Business

91%

Mid Market

Enterprise