Best Software for 2025 is now live!

The Top 20 Easiest To Use Marketing Automation Software

See the top Marketing Automation Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

Collapse AllExpand All

Usability Score

Compare

ContactPigeon

9.6

Overall Usability Score

9.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.7

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.1

9.8

Customer Segment Breakdown

Small Business

61%

Mid Market

34%

Enterprise

Insider

9.4

Overall Usability Score

9.4

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 9.1

9.7

Meets Requirements

Average: 9.1

9.6

Customer Segment Breakdown

Small Business

29%

Mid Market

45%

Enterprise

26%

EngageBay All-in-One Suite

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.1

9.2

Customer Segment Breakdown

Small Business

67%

Mid Market

32%

Enterprise

Omnisend

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

92%

Mid Market

Enterprise

edrone

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.1

9.2

Customer Segment Breakdown

Small Business

73%

Mid Market

26%

Enterprise

Textedly

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.1

9.2

Customer Segment Breakdown

Small Business

68%

Mid Market

29%

Enterprise

Activepieces

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 9.1

9.3

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

95%

Mid Market

CleverTap

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.0

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

28%

Mid Market

53%

Enterprise

20%

vcita

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.9

Ease of Use

Average: 9.1

9.8

Meets Requirements

Average: 9.1

9.8

Customer Segment Breakdown

Small Business

89%

Mid Market

Enterprise

#10

MoEngage

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.1

9.2

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

24%

Mid Market

55%

Enterprise

21%

#11

Contlo

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

82%

Mid Market

17%

Enterprise

#12

Sales Snap

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.7

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.1

10.0

Customer Segment Breakdown

Small Business

69%

Mid Market

31%

#13

Dotdigital

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

42%

Mid Market

45%

Enterprise

14%

#14

Thryv

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

97%

Mid Market

Enterprise

#15

Customer.io

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.0

Ease of Use

Average: 9.1

8.5

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

61%

Mid Market

35%

Enterprise

#16

WebEngage

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

27%

Mid Market

56%

Enterprise

16%

#17

Netcore Customer Engagement and Experience Platform

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.0

Ease of Use

Average: 9.1

8.7

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

16%

Mid Market

49%

Enterprise

34%

#18

Revotas

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.9

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.1

9.3

Customer Segment Breakdown

Small Business

52%

Mid Market

44%

Enterprise

#19

Klaviyo

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.3

Ease of Use

Average: 9.1

8.4

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

82%

Mid Market

16%

Enterprise

#20

Intuit Mailchimp All-in-One Marketing Platform

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

72%

Mid Market

20%

Enterprise