# Best Marketing Automation Software for Small Business - Page 9

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 509

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,000+ Authentic Reviews
- 509+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=22329&focus%5B%5D=3644&focus%5B%5D=121648&focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=124128)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Omnisend, Intuit Mailchimp All-in-One Marketing Platform, Attentive, Insider One, and HighLevel.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=klaviyo&focus%5B%5D=omnisend&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=highlevel&segment=small-business)

**Sponsored**

### Marketing Automation Corp

Marketing Automation Corp. (MAC) has proudly served the global market with marketing automation and CRM services for over 15 years. We’ve served 1,250+ clients over the years across verticals, from start-ups to global enterprises. Our team consists of certified experts in all the best marketing automation & CRM platforms out there, including Marketo, HubSpot, Salesforce CRM, Salesforce Pardot, Salesforce Marketing Cloud, and Eloqua. We offer end-to-end support, marketing strategy, design, web development, CRM services, analytics, and more. MAC prides itself on client attentiveness, responsive turn-arounds, and strong commitment to client success. Our flexible billing options gives you the option to choose from set-scope projects, hourly rates, or long-term retainers. When you choose us, you get direct access to our Toronto-based team of certified experts. We’ll take the time to understand your business and integrate seamlessly with your team to take projects from strategy to execution. Ready to transform your marketing automation strategy? Let's talk!

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-05T21%3A45%3A59Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=102916&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Fsmall-business%3Fpage%3D9&secure%5Btoken%5D=ef1d2f1f8e66a6164160292df1e77e3780b334559bcaeb409d1e681604c453b3&secure%5Burl%5D=https%3A%2F%2Fmarketing-automation.ca%2F&secure%5Burl_type%5D=company_website)

### [GreenRope](https://www.g2.com/products/greenrope/reviews)

GreenRope is an all-in-one, complete CRM, marketing automation, and customer service solution designed for businesses doing big things. GreenRope combines sales, marketing, and operations into one, highly customizable software solution built for your business. GreenRope is more than software, it’s a way of doing business. We help our users break down departmental silos to create streamlined business processes. GreenRope’s CRM has all the tools and integrations you need for sales, marketing, customer service, and operations. Real power comes from an integrated approach, and that’s exactly what GreenRope offers. GreenRope includes advanced marketing automation capabilities, drag-and-drop customer journey mapping, sales force automation, customer service tools, and a tool box of other features to help manage and operate your business. GreenRope gives you control over your entire business from sales to marketing to customer service.You get a 360-degree view of your customers and a better way to manage and reach your KPIs. GreenRope is one of the only true all-in-one solutions. Everyone in your organization can use GreenRope to manage sales, boost marketing initiatives, and use data to create better customer experiences. Plus, additional users are always free. Effectively manage your sales pipeline with in-depth sales enablement tools. Customize the way you view your contacts, schedule appointments, automate follow-ups, and easily view all sales opportunities. GreenRope gives you marketing automation that's easy to set up, test, and execute. Never miss an opportunity to provide the best customer experience through personalized communication and data-driven strategies. With GreenRope, you can manage multiple channels - websites, email, mobile, social, and more - all in the same platform. We are here when you need us. Contact us 24/7 via chat, email, and more. Plus, we provide in-depth onboarding with personalized training, a certification program, and hundreds of online resources to ensure your success. GreenRope is a company built around providing exceptional value to our customers. Since we started in 2008, we have evolved from being one of the first email marketing service providers to being the first, truly Complete CRM on the market. Combining sales, marketing, and operations in to a single platform, GreenRope inspires collaboration with your clients, vendors, and employees and we live this collaborative culture, listening to people like you to build what YOU want to run your business. GreenRope's Complete CRM helps business owners, sales managers and marketers bridge the gap between departments and make data accessible throughout, so your business runs smoothly and effectively with all the information a team needs to better target and serve their leads and customers.

**Average Rating:** 4.3/5.0

**Total Reviews:** 219

#### How Do G2 Users Rate GreenRope?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind GreenRope?

- **Seller:** [GreenRope](https://www.g2.com/sellers/greenrope)
- **Year Founded:** 2008
- **HQ Location:** Solana Beach, CA
- **Twitter:** @GreenRope  
5,179 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b8aebcb61e78a65ec237d0ab1bbe336c9b7d01d3ff8e92076f50bf189cc4b687&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2235385%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 80% Small, 16% Medium

#### What Do G2 Reviewers Say About GreenRope?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of GreenRope, facilitating seamless management of CRM and marketing tasks effortlessly.
- Users value the **easy and powerful email marketing** features of GreenRope, enhancing efficiency and engagement effortlessly.
- Users value the **seamless integration** of GreenRope, greatly enhancing efficiency and productivity in managing leads and campaigns.
- Users value the **seamless automation** of GreenRope, which significantly enhances efficiency and improves conversion rates.
- Users benefit from **powerful automation features** in GreenRope that streamline workflows and enhance engagement effortlessly.

##### Cons

- Users express concerns about **missing features** in GreenRope, particularly in email control and operational tools.
- Users find that **expertise is required** to navigate GreenRope's complex features, making setup challenging for newcomers.
- Users report **feature issues** with GreenRope, including inconsistent email deliverability and limitations in the editing tools.
- Users find the **learning curve steep** , as the packed dashboard and complex features require significant time to master.
- Users feel the **limited features** of GreenRope fail to meet complex operational needs, requiring significant improvements.

#### What Are Recent G2 Reviews of GreenRope?

**["GreenRope Next Generation CRM: Powerful Real-Time Sync and Automation"](https://www.g2.com/survey_responses/greenrope-review-11821654)**

**Rating:** 4.5/5.0 stars

_— Rajesh M._

[Read full review](https://www.g2.com/survey_responses/greenrope-review-11821654)

**["Seamlessly Integrated All-in-One CRM Solution"](https://www.g2.com/survey_responses/greenrope-review-12410603)**

**Rating:** 4.0/5.0 stars

_— Sival P._

[Read full review](https://www.g2.com/survey_responses/greenrope-review-12410603)

### [SuperAGI](https://www.g2.com/products/superagi/reviews)

SuperAGI is an AI-native CRM platform that unifies sales, marketing, and customer service teams under one intelligent system. It automates high-impact workflows and continuously learns to personalize every customer touchpoint. By replacing multiple tools with autonomous agents, SuperAGI streamlines operations and drives predictable revenue growth. 1) Sales - CRM → CRM items + Tasks An AI-Native CRM that tracks actions by both reps and AI agents, auto-organizes pipeline, and surfaces the next best action. You get enriched records, real-time insights, role-based access, and a “Streamlined Task Play” to fly through prioritized to-dos without tab-hopping. The LinkedIn plugin and our native integrations keep data fresh and actionable. - Prospect → Prospects & Data Enrichment Prospect from an agent-verified contact/company database and auto-enrich records with verified emails and phones. Keep profiles updated with AI, import or export cleanly, and add leads from LinkedIn directly into CRM so you can email or call immediately. Build granular lists, and push them straight into outreach. Upload CSVs for waterfall enrichment, adding leads to lists, sequences, or CRM in one go. - Signals A single signal deanonymizes website visitors, enriches them, scores intent, and explains the “reason to engage.” Alerts land in Slack/email, and you can push accounts into sequences or tasks automatically so sellers hit peak-interest moments, not inbox dead zones. - Cold Outreach Automate LinkedIn + email outreach with copy tuned to persona and context, protect deliverability with mailbox rotation, and run multi-step, multi-channel sequences that book meetings even while you are away. Review or override messages as needed; the system learns what wins and scales it. - Sequences → Sequences + Conversations + Email Orchestrate email, calls, SMS, and LinkedIn in one place, with AI-written variants and A/B tests to lift conversion. Keep stakeholder replies stitched in one email thread, auto-log every touch in CRM, and get sentiment insights to handle objections faster. - AI Dialer Run high-throughput calling with international numbers and parallel dialing (up to multiple lines at once). The system drops unanswered calls, connects reps instantly, and auto-captures notes and activity so talk time goes up while admin time goes down. - Meetings Apply SLAs and rules to route by territory/AEs, convert website and campaign interest into booked slots, and automate SDR→AE handoffs so nothing slips. It’s built to turn traffic into pipeline with less back-and-forth. - Workflows Define automation plays across sales and marketing, e.g., signal detected → enrich → route → trigger sequence → create task → update CRM—so execution is consistent and fast. Works hand-in-hand with AI Journeys and Journey Orchestration to keep motions coordinated. Analytics See pipeline health, cohort conversion, channel impact, and rep performance in one pane. AI explains drivers and recommends actions (double-down, fix, or re-route), helping teams forecast better and remove bottlenecks before they stall deals. CPQ Define price books, approvals, discounts, and quote templates natively. Generate branded quotes with one click from deals, route approvals automatically, and sync accepted quotes straight back to pipeline—so selling stays in one flow. 2) Marketing - Campaigns Build segmented audiences, personalize journeys, and run coordinated touchpoints across email, SMS/WhatsApp, push, and more. Measure lift across channels and feed results back into Signals and Sales so marketing and pipeline stay perfectly in sync. - Customer Journeys Goodbye templatized automation flows! Let AI build the most optimal customer engagement workflows & customer journeys based on their recent interactions to maximize your ROI. - Customer Segmentation: Orchestrate highly personalized and targeted customer interactions based on behavioral data, demographics & recent actions on the website. - Analytics Get granular visibility of your customer behavior, campaign performance, and overall business intelligence along with AI-generated insights, recommendations, and autonomous reporting. - Customer Engagement Deliver a seamless brand experience to your customers via chat across Facebook/Instagram/WhatsApp and make phone calls directly from a single dashboard. - Ads (Coming soon) Create audience syncs from CRM segments, push to ad platforms, and let AI recommend budgets, creatives, and negative-keyword hygiene. Close the loop by attributing pipeline and revenue—not just clicks—back to source. - Social (Coming soon) Publish across networks, monitor intent cues, and turn comments/DMs into sequences, tickets, or meetings with a click. One content calendar; full attribution to pipeline. 3) Support - AI Live Chat Give customers real-time answers, deflect repeats with knowledge-base automation, and escalate to humans when needed—still in one thread. Tie conversations to CRM objects and SLAs, and keep an AI Support Inbox running for always-on assistance. Voice Support (Coming soon) Use voice agents that integrate with live data and your CRM: authenticate callers, update records, send follow-up texts, or book time with a rep. Guardrails keep calls on-brand while the agent scales to hundreds of simultaneous conversations.

**Average Rating:** 4.5/5.0

**Total Reviews:** 439

#### How Do G2 Users Rate SuperAGI?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Customization :** 8.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind SuperAGI?

- **Seller:** [SuperAGI](https://www.g2.com/sellers/superagi)
- **Company Website:** superagi.com
- **Year Founded:** 2023
- **HQ Location:** Palo Alto, California, United States
- **Twitter:** @\_superAGI  
6,088 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6ee56b01dd831e6101f27ef930d09250ca045208f42f9b2fc657348584e9bab6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsuperagi%2F&secure%5Burl_type%5D=linkedin_company_website)  
163 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Apparel & Fashion, Consumer Goods
- **Company Size:** 82% Small, 18% Medium

#### What Do G2 Reviewers Say About SuperAGI?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of SuperAGI, making it simple and efficient for various tasks.
- Users find the **helpful team** of SuperAGI to provide excellent support and guidance throughout their experience.
- Users praise the **fast and helpful customer support** of SuperAGI, enhancing their overall experience and satisfaction.
- Users value the **user-friendly interface and powerful segmentation** of SuperAGI, enhancing campaign building and customer journeys.
- Users value the **full control over automations** that SuperAGI offers, making audience segmentation and integration effortless.

##### Cons

- Users find the **missing features** of SuperAGI limiting, desiring more automation and analytics options for promotions.
- Users note **missing features and occasional errors** in SuperAGI, indicating a need for improved functionality and analytics.
- Users experience **technical issues** with glitches and speed, which can impact the overall functionality of SuperAGI.
- Users experience **bugs and glitches** with SuperAGI, including errors in emails and suboptimal UI details.
- Users find **limited features** in SuperAGI, noting missing options like WhatsApp marketing and fewer font styles.

#### What Are Recent G2 Reviews of SuperAGI?

**["Efficient Sales Automation with Room for Customization"](https://www.g2.com/survey_responses/superagi-review-11312934)**

**Rating:** 4.5/5.0 stars

_— Nicolás V._

[Read full review](https://www.g2.com/survey_responses/superagi-review-11312934)

**["SuperAGI is the hidden Gem of the CRM world in my opinion. It blows my mind that is has no reviews."](https://www.g2.com/survey_responses/superagi-review-11261861)**

**Rating:** 4.5/5.0 stars

_— Jon S._

[Read full review](https://www.g2.com/survey_responses/superagi-review-11261861)

### [OutboundEngine](https://www.g2.com/products/outboundengine/reviews)

OutboundEngine helps businesses grow by making online marketing simple and easy for everyone. We create beautiful, high-impact marketing campaigns, deliver them automatically and track engagement to show who’s ready to have a conversation. Our platform strengthens relationships with customers, partners and prospects to uncover more opportunities with less work.

**Average Rating:** 3.7/5.0

**Total Reviews:** 157

#### How Do G2 Users Rate OutboundEngine?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.0/10)
- **Customization :** 6.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 4.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 3.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind OutboundEngine?

- **Seller:** [OutboundEngine](https://www.g2.com/sellers/outboundengine)
- **Year Founded:** 2012
- **HQ Location:** Austin, Texas
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e869c91664876e6d2ea16008f731cd8a139fcb3f7f77e74fc1d547b71797172&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2699791%2F&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate, Insurance
- **Company Size:** 71% Small, 16% Medium

#### What Do G2 Reviewers Say About OutboundEngine?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation efficiency** of OutboundEngine, enhancing their marketing and reputation management effortlessly.
- Users appreciate OutboundEngine for its **automation capabilities** , enhancing reputation management and social media engagement effortlessly.
- Users value the **automation features** of OutboundEngine, enabling efficient reputation and social media management.
- Users appreciate the **ease of use** of OutboundEngine, especially the fast and straightforward initial setup process.
- Users appreciate the **easy setup** of OutboundEngine, enabling quick and efficient access to its powerful features.

##### Cons

- Users find the **high pricing** of OutboundEngine a barrier, especially without a free trial for new users.

#### What Are Recent G2 Reviews of OutboundEngine?

**["Seamless Marketing Automation, Tailored for Accounting"](https://www.g2.com/survey_responses/outboundengine-review-12883073)**

**Rating:** 4.0/5.0 stars

_— Kalkman S._

[Read full review](https://www.g2.com/survey_responses/outboundengine-review-12883073)

**["Effortless Social Media Automation for Enhanced Reputation"](https://www.g2.com/survey_responses/outboundengine-review-12291182)**

**Rating:** 4.0/5.0 stars

_— Arunodya P._

[Read full review](https://www.g2.com/survey_responses/outboundengine-review-12291182)

#### What Are G2 Users Discussing About OutboundEngine?

- [What does a strategist do?](https://www.g2.com/discussions/what-does-a-strategist-do)
- [How much does OutboundEngine cost?](https://www.g2.com/discussions/how-much-does-outboundengine-cost)
- [Is OutboundEngine worth it?](https://www.g2.com/discussions/is-outboundengine-worth-it) - 1 comment
- [What does OutboundEngine do?](https://www.g2.com/discussions/what-does-outboundengine-do) - 1 comment

### [Makesbridge](https://www.g2.com/products/makesbridge/reviews)

Makesbridge is an established best-of-breed solution used by thousands of users around the globe. Use the platform for simple mass email shots, advanced B2C emailing to millions per day, sales automation, or marketing automation. Testimonials say we're an improvement for MailChimp and Marketo if you need power at the right price with world-class support. Whether your looking for simple email or advanced marketing automation, Makesbridge is a best-of-breed option. Makesbridge plays nicely with Salesforce, Netsuite, G-Suite, and thousands of other cloud based CRMs.

**Average Rating:** 4.3/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate Makesbridge?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 7.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Makesbridge?

- **Seller:** [Makesbridge](https://www.g2.com/sellers/makesbridge)
- **Year Founded:** 2001
- **HQ Location:** Saratoga Village, CA
- **Twitter:** @makesbridge  
1,620 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aad6871dc57cf9a5d123a03ae52dcba1a9167d4d578a483bb4cd1053bbb3d9db&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2003423%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 62% Small, 24% Medium

#### What Do G2 Reviewers Say About Makesbridge?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation efficiency** of Makesbridge, enhancing productivity with seamless integration and powerful features.
- Users praise Makesbridge for its **all-in-one email marketing capabilities** , streamlining automation and analytics for B2B teams.
- Users value the **all-in-one marketing automation** features of Makesbridge, enhancing efficiency for B2B teams without clunky add-ons.
- Users appreciate the **easy setup** of Makesbridge, which enhances their marketing efficiency and automation.
- Users appreciate the **all-in-one marketing automation** platform of Makesbridge, seamlessly integrating essential tools for B2B teams.

##### Cons

- Users express frustration with **dashboard issues** , citing limited customization and rigidity in reporting and analytics tools.
- Users express frustration with **export limitations** , as advanced reporting tools lack customization and require extra formatting work.
- Users express frustration with the **limited customization** of dashboards, hindering their ability to track key B2B metrics effectively.
- Users find Makesbridge suitable for mid-range companies, but indicate **limitations for larger organizations** in its capabilities.

#### What Are Recent G2 Reviews of Makesbridge?

**["Efficient Marketing Automation and Data Management Platform"](https://www.g2.com/survey_responses/makesbridge-review-12122427)**

**Rating:** 4.5/5.0 stars

_— Charles P._

[Read full review](https://www.g2.com/survey_responses/makesbridge-review-12122427)

**["Versatile Marketing Tool with Seamless Integration"](https://www.g2.com/survey_responses/makesbridge-review-12272757)**

**Rating:** 4.5/5.0 stars

_— pooja p._

[Read full review](https://www.g2.com/survey_responses/makesbridge-review-12272757)

#### What Are G2 Users Discussing About Makesbridge?

- [What is Makesbridge used for?](https://www.g2.com/discussions/what-is-makesbridge-used-for)

### [Shape Software](https://www.g2.com/products/shape-software-shape-software/reviews)

Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape Software provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape today.

**Average Rating:** 4.5/5.0

**Total Reviews:** 59

#### How Do G2 Users Rate Shape Software?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Customization :** 9.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Shape Software?

- **Seller:** [Shape Software](https://www.g2.com/sellers/shape-software)
- **HQ Location:** Irvine, California
- **Twitter:** @ShapeBizTech  
656 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03f5d607c7cb630b66d7f021c79dad98fd81ba2b90490a8590a89459d62e5bca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18416707%2F&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Accounting
- **Company Size:** 60% Small, 35% Medium

#### What Do G2 Reviewers Say About Shape Software?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **email marketing tools** in Shape Software advanced and effective for their marketing automation needs.
- Users value the **advanced lead management features** of Shape Software, enhancing their marketing automation and customer engagement.
- Users value the **robust marketing automation tools** in Shape Software, enhancing their campaigns effectively and efficiently.
- Users appreciate the **marketing automation tools** of Shape Software, enhancing their campaign efficiency and lead management.
- Users value the **wide array of marketing automation tools** in Shape Software, enhancing their campaign effectiveness.

##### Cons

- Users experience **editing limitations** with Shape Software, including restricted customization and a slow performance compared to competitors.
- Users criticize the **expensive subscription costs** and additional fees, feeling it offers less value compared to competitors.
- Users face **API issues** with Shape Software, citing limitations in functionality and restrictive usage limits despite extra fees.
- Users report **app limitations** like restricted customization, slow performance, and high additional costs affecting overall satisfaction.
- Users face significant **billing issues** with Shape Software, including difficulties in canceling subscriptions and high contract costs.

#### What Are Recent G2 Reviews of Shape Software?

**["The Best CRM on the Market"](https://www.g2.com/survey_responses/shape-software-review-7720586)**

**Rating:** 5.0/5.0 stars

_— Bryan L._

[Read full review](https://www.g2.com/survey_responses/shape-software-review-7720586)

**["Shape CRM Software is simply the best CRM solution out there!"](https://www.g2.com/survey_responses/shape-software-review-7751030)**

**Rating:** 5.0/5.0 stars

_— Irina A._

[Read full review](https://www.g2.com/survey_responses/shape-software-review-7751030)

#### What Are G2 Users Discussing About Shape Software?

- [What is Shape Software used for?](https://www.g2.com/discussions/what-is-shape-software-used-for)

### [Deployteq](https://www.g2.com/products/deployteq/reviews)

Deployteq is a marketing automation platform that empowers businesses to create personalised customer journeys. Trusted by brands like Wickes, Virgin Media, and Center Parcs, Deployteq offers: • Unified customer data: Consolidates data from multiple sources via the Data Model. • Cross-channel marketing: Supports email, SMS, mobile apps, social media and more. • Advanced segmentation: Builds real-time, highly personalised customer segments. • Versatile journey builder: Offers freedom and flexibility in designing customer journeys. Leverage real-time, data-driven insights to grow your revenue with Deployteq. Learn more at deployteq.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 80

#### How Do G2 Users Rate Deployteq?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Deployteq?

- **Seller:** [Deployteq](https://www.g2.com/sellers/deployteq)
- **Year Founded:** 2000
- **HQ Location:** Huis ter Heide, NL
- **Twitter:** @Deployteq  
198 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e108a9d6fba3e849a9e50fe8b43434e72f6350907d251ab5f44ca31c2096129e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdeployteq%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 62% Medium, 21% Small

#### What Do G2 Reviewers Say About Deployteq?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Deployteq, making campaign design and implementation straightforward and efficient.
- Users value the **automation capabilities** of Deployteq, enabling effective marketing campaigns and enhancing customer experiences.
- Users find Deployteq's **email marketing capabilities** essential for automating, personalizing, and analyzing successful campaigns.
- Users value the **ease of use** of Deployteq for effective marketing automation and smooth campaign management.
- Users value the **easy creation** of campaigns and emails with Deployteq, enhancing their marketing automation experience effortlessly.

##### Cons

- Users express dissatisfaction with **poor customer support** , noting a need for more responsiveness and improvement in assistance.
- Users find the **pricing somewhat expensive** , wishing for clearer pricing plans before committing to the service.
- Users face **integration issues** with third-party software, complicating their experience despite responsive customer support.
- Users find the **learning curve steep** , requiring time and IT knowledge to navigate Deployteq's complex features.
- Users feel the lack of **customer data platform features** hinders achieving a comprehensive 360-degree customer view.

#### What Are Recent G2 Reviews of Deployteq?

**["Powerful Email Automation and CRM Features for Advanced Campaigns"](https://www.g2.com/survey_responses/deployteq-review-12631565)**

**Rating:** 4.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/deployteq-review-12631565)

**["Very good software for email automation"](https://www.g2.com/survey_responses/deployteq-review-10544868)**

**Rating:** 4.0/5.0 stars

_— Prathibha K._

[Read full review](https://www.g2.com/survey_responses/deployteq-review-10544868)

#### What Are G2 Users Discussing About Deployteq?

- [What is CanopyDeploy used for?](https://www.g2.com/discussions/what-is-canopydeploy-used-for)

### [ActiveDEMAND](https://www.g2.com/products/activedemand/reviews)

ActiveDEMAND is a flexible marketing automation platform for digital marketing agencies, senior living providers, and marketers. ActiveDEMAND packages range from the full-featured call tracking application, a Reporter package for great analytics, a well-rounded offering for small business marketers, all the way up to powerful Marketing solutions designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more.

**Average Rating:** 4.4/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate ActiveDEMAND?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind ActiveDEMAND?

- **Seller:** [JumpDEMAND](https://www.g2.com/sellers/jumpdemand)
- **Year Founded:** 2012
- **HQ Location:** Calgary, Alberta
- **Twitter:** @ActiveDEMAND  
3,133 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae800c049abefefde8e638db06a36ec93e2c619f29e5bc5acff1febf810ae037&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2764583%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 81% Small, 15% Medium

#### What Do G2 Reviewers Say About ActiveDEMAND?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **real-time analytics** of ActiveDEMAND, enhancing their ability to manage multiple client campaigns effectively.
- Users value the **responsive customer support** of ActiveDEMAND, enhancing their overall experience and satisfaction with the platform.
- Users value the **customizability** of ActiveDEMAND, enabling tailored dashboards for effective client management and analytics.
- Users value the **customization options** in ActiveDEMAND, enhancing their ability to tailor the platform to their needs.
- Users appreciate the **easy implementation** of ActiveDEMAND, benefiting from excellent onboarding and responsive support.

##### Cons

- Users find the **learning curve steep** due to a complicated interface and limited integration options.
- Users find the **limited functionality** of ActiveDEMAND frustrating, particularly regarding CRM integration and email tracking delays.
- Users face challenges due to **limited integration options** , particularly with unsupported CRM systems like Salesforce.
- Users find **limited CRM integrations** problematic, especially due to the lack of native Salesforce support.
- Users find a **steep learning curve** due to the complex interface and limited support for integration options.

#### What Are Recent G2 Reviews of ActiveDEMAND?

**["Comprehemsive marketing automation"](https://www.g2.com/survey_responses/activedemand-review-10019595)**

**Rating:** 4.5/5.0 stars

_— Cousillas C._

[Read full review](https://www.g2.com/survey_responses/activedemand-review-10019595)

**["a great all in one Marketing Automation tool"](https://www.g2.com/survey_responses/activedemand-review-11754997)**

**Rating:** 4.0/5.0 stars

_— Bernardo V._

[Read full review](https://www.g2.com/survey_responses/activedemand-review-11754997)

#### What Are G2 Users Discussing About ActiveDEMAND?

- [What is ActiveDEMAND used for?](https://www.g2.com/discussions/what-is-activedemand-used-for)

### [Zymplify](https://www.g2.com/products/zymplify/reviews)

Zymplify is a leading Buyer Intent Activation and Intelligence Platform that transforms multi-source intent data into actionable insights. With 20 sources of validated data, Zymplify empowers businesses to predict and engage high-intent prospects at the right time in their buying journey. The platform’s intelligent activation capabilities seamlessly turn buyer signals into growth opportunities by integrating intent-driven data with sales and marketing efforts. By automating data activation and providing real-time insights, Zymplify helps teams focus on converting the most relevant opportunities, reducing acquisition costs, and driving scalable revenue.

**Average Rating:** 4.2/5.0

**Total Reviews:** 124

#### How Do G2 Users Rate Zymplify?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Zymplify?

- **Seller:** [Zymplify Limited](https://www.g2.com/sellers/zymplify-limited)
- **Year Founded:** 2012
- **HQ Location:** Portstewart, Ireland
- **Twitter:** @wearezymplify  
1,475 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7f3b4240126908e0e6693720a3c5b24d232e2fcde55b852e99cbef5eb96055fe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzymplify%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 75% Small, 25% Medium

#### What Do G2 Reviewers Say About Zymplify?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in Zymplify, simplifying setup and management of automations effortlessly.
- Users value Zymplify for its **effective lead generation** capabilities and excellent support from knowledgeable account managers like John.
- Users value the **ease of automation setup** in Zymplify, enhancing efficiency and reducing the need for developer support.
- Users commend the **exceptional customer support** from Zymplify, especially appreciating John's helpful and knowledgeable guidance.
- Users value the **all-in-one tracking** and support from knowledgeable account managers like John for effective marketing.

##### Cons

- Users often struggle with the **steep learning curve** of Zymplify, finding it clunky and time-consuming to understand.
- Users express concerns over **missing features** , particularly in automation guidance, reporting accuracy, and customer support.
- Users experience a **steep learning curve** with Zymplify, requiring significant time to master advanced features and workflows.
- Users face a **frustrating user experience** with Zymplify, notably due to a steep learning curve and clunky interface.
- Users find Zymplify **expensive** compared to similar products, with frustrating onboarding and inadequate customer service.

#### What Are Recent G2 Reviews of Zymplify?

**["Zymplify: All-in-One B2B Lead Gen and Marketing Automation That Boosts Productivity"](https://www.g2.com/survey_responses/zymplify-review-12796859)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/zymplify-review-12796859)

**["Powerful GTM & Sales AI with 20+ Integrations and a Strong UI/UX"](https://www.g2.com/survey_responses/zymplify-review-12604859)**

**Rating:** 5.0/5.0 stars

_— Mostafa A._

[Read full review](https://www.g2.com/survey_responses/zymplify-review-12604859)

#### What Are G2 Users Discussing About Zymplify?

- [What needs improvement with Zymplify to better serve your marketing automation needs?](https://www.g2.com/discussions/what-needs-improvement-with-zymplify-to-better-serve-your-marketing-automation-needs)
- [What is Zymplify used for?](https://www.g2.com/discussions/what-is-zymplify-used-for)

### [FMG Suite](https://www.g2.com/products/fmg-suite/reviews)

FMG is an all-in-one marketing platform that assists financial advisors and insurance agents in attracting new leads, staying connected with clients, and growing their businesses. Consistently rated first in market share and customer satisfaction from 2019 to 2024 in the T3 Software Survey Report, FMG helps its customers develop comprehensive marketing strategies and automate their most effective marketing tactics. Whether you’re a financial professional, RIA, or large enterprise, we provide marketing solutions that boost performance, save you time, and deliver measurable results—empowering you with the right tools to grow and thrive.

**Average Rating:** 3.6/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate FMG Suite?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 8.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind FMG Suite?

- **Seller:** [FMG Suite](https://www.g2.com/sellers/fmg-suite-d06f981f-5c02-4f78-ae8d-5fdd0a92f27f)
- **Year Founded:** 2011
- **HQ Location:** San Diego, CA
- **Twitter:** @FMGSuite  
4,504 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=acc6de222efe4664acfc9fb317a961fdad67334f57ef860a0164ec7bfbec9b6b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffmg-suite%2F&secure%5Burl_type%5D=linkedin_company_website)  
676 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services
- **Company Size:** 73% Small, 14% Medium

#### What Do G2 Reviewers Say About FMG Suite?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise FMG Suite for its **intuitive user experience** , making marketing effortless for financial advisors without requiring expertise.
- Users praise FMG Suite for its **ease of use in email marketing** , streamlining campaigns with ready-made content and automation.
- Users love the **easy creation** features of FMG Suite, allowing effortless marketing with ready-made websites and content.
- Users value the **time efficiency** of FMG Suite, as it simplifies marketing and compliance for financial advisors.
- Users value the **time-saving features** of FMG Suite, streamlining compliance and marketing for effortless client engagement.

##### Cons

- Users find **limited customization** options in FMG Suite, making it hard to create a unique brand identity.
- Users notice **layout issues** in FMG Suite, finding designs too rigid and lacking in customization options.
- Users find FMG Suite's **limited features** restrictive, lacking customization and deep analytics for larger industries.
- Users note the **limited templates** in FMG Suite, hindering unique branding and customization flexibility.
- Users find FMG Suite **not intuitive** , making navigation and customization challenging for an optimal experience.

#### What Are Recent G2 Reviews of FMG Suite?

**["Unified Marketing Platform with Seamless CRM Integration"](https://www.g2.com/survey_responses/fmg-suite-review-12772573)**

**Rating:** 4.5/5.0 stars

_— Vidur S._

[Read full review](https://www.g2.com/survey_responses/fmg-suite-review-12772573)

**["Essential Compliance and Marketing Automation for Financial Advisors"](https://www.g2.com/survey_responses/fmg-suite-review-12449696)**

**Rating:** 4.0/5.0 stars

_— Vranicar E._

[Read full review](https://www.g2.com/survey_responses/fmg-suite-review-12449696)

#### What Are G2 Users Discussing About FMG Suite?

- [What is FMG Suite used for?](https://www.g2.com/discussions/what-is-fmg-suite-used-for)

### [Mapp Empower](https://www.g2.com/products/mapp-empower/reviews)

Mapp Empower transforms a vendor-agency relationship into a true partnership. Reseller like digital agencies and consulting firms retain full ownership of their clients’ experiences through a market-leading white label email marketing solution. Meanwhile, it was never so easy to administer and overview a multitude of client accounts. Mapp Empower provides revenue-generating full services where resellers complete all the work for their clients. Previously known as BlueHornet eMS, Mapp Empower offers a simple, reliable, and self-provisioned marketing solution, and can easily be integrated with Mapp’s DMP or other agency tools through flexible APIs. The key features on a technical level are: - Drag-and-drop message template builder - Template management and restrictions at the user-level - Multi-version testing with custom champion management - Automated messages driven based on real-time behavioral triggers - Transactional messages for purchases, receipts and other transactional events - Multiple message categorization and tagging for reporting - Message rendering and spam testing - Customized recipient lists for testing - Easy QA testing - Embed sign-up widgets and custom forms on websites that automatically integrate with the subscriber database - Easily import and export data via live APIs or batches - Simple interface for segmentation management - Create custom fields to categorize subscriber data - Dynamic and relational content used for driving personalized content and messaging - Coupon management - User management - Magento 2 integration - Integrated social sharing - Message and campaign level reporting

**Average Rating:** 3.4/5.0

**Total Reviews:** 42

#### How Do G2 Users Rate Mapp Empower?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Mapp Empower?

- **Seller:** [Mapp Digital](https://www.g2.com/sellers/mapp-digital)
- **Year Founded:** 2016
- **HQ Location:** London, GB
- **Twitter:** @Mapp\_Digital  
6,055 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1818b9dd71de0b932469032cae44d9b483dbfad248360db8297f7d926da58dca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F162487%2F&secure%5Burl_type%5D=linkedin_company_website)  
415 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 50% Small, 36% Medium

#### What Do G2 Reviewers Say About Mapp Empower?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy creation of emails** with Mapp Empower's advanced templates, enabling quick and effective communication.
- Users value the **easy integration** of Mapp Empower, enabling seamless connections with other tools for a streamlined experience.
- Users value the **easy setup** of Mapp Empower, appreciating the quick self-provisioning and seamless tool integration.
- Users appreciate the **advanced and unique templates** of Mapp Empower, enabling quick and efficient email creation.

##### Cons

- Users are frustrated by **poor customer support** from Mapp Empower, leading to unresolved issues like slow Q&A functionality.
- Users experience **slow performance** with Mapp Empower, particularly with the unresponsive Q&A feature, lacking timely resolutions.

#### What Are Recent G2 Reviews of Mapp Empower?

**["Best Tool"](https://www.g2.com/survey_responses/mapp-empower-review-7311573)**

**Rating:** 5.0/5.0 stars

_— parag g._

[Read full review](https://www.g2.com/survey_responses/mapp-empower-review-7311573)

**["quickly create an email using Mapp Empower."](https://www.g2.com/survey_responses/mapp-empower-review-8533808)**

**Rating:** 5.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/mapp-empower-review-8533808)

#### What Are G2 Users Discussing About Mapp Empower?

- [What is Mapp Empower used for?](https://www.g2.com/discussions/what-is-mapp-empower-used-for)

### [Signpost](https://www.g2.com/products/signpost/reviews)

Signpost is an AI-powered communications platform built for home service contractors. It uses AI voice agents, instant responders, and AI SMS to help small businesses be the first to respond to every customer. AI Voice Agent: Signpost's AI Voice Agent picks up 24/7, greets callers in a natural voice, answers common FAQ, and captures lead details. Instant Responders: Signpost's Instant Responders send a personalized message to customers who reach out on platforms like Angi, Thumbtack, or Facebook. AI SMS: Signpost's AI SMS responds to incoming leads, qualifies their request, and keeps the conversation moving, even after-hours or on the job. Messaging Hub: Signpost's Messaging Hub brings every customer conversation, including inbound calls, texts, and inquiries on platforms like Angi and Thumbtack, into a single inbox.

**Average Rating:** 3.7/5.0

**Total Reviews:** 56

#### How Do G2 Users Rate Signpost?

- **Has the product been a good partner in doing business?:** 7.0/10 (Category avg: 9.0/10)
- **Customization :** 5.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 5.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 5.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Signpost?

- **Seller:** [Signpost](https://www.g2.com/sellers/signpost)
- **Year Founded:** 2010
- **HQ Location:** Austin, TX
- **Twitter:** @Signpost  
2,306 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d905230cf92dfd08e7ae9245276c5c359b388a3c4ab82c523c52f7ca0506ceee&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsignpost%2F&secure%5Burl_type%5D=linkedin_company_website)  
135 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Consumer Services, Marketing and Advertising
- **Company Size:** 84% Small, 7% Large

#### What Do G2 Reviewers Say About Signpost?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **automation** features of Signpost, enhancing customer management and saving time through automated follow-ups.
- Users love the **ease of use** of Signpost, finding the initial setup and automation features straightforward and helpful.
- Users value the **automation features** of Signpost for simplifying customer management and enhancing relationship building.
- Users find Signpost's **email follow-up automation** crucial for saving time and improving customer engagement.
- Users appreciate the **time efficiency** of Signpost, automating customer management and follow-ups to focus on growth.

##### Cons

- Users report a **slow loading** experience, particularly when dealing with large contact lists and third-party syncs.
- Users find **slow performance** in Signpost, particularly when managing large contact lists and loading pages.
- Users find the **dashboard difficult to navigate** and feel it's not user-friendly, hindering their experience.
- Users find **data inaccuracy** problematic due to unclear presentation, outdated information, and limited customization options.
- Users find the **incomplete information** on Signpost frustrating, as it leads to confusion and outdated data.

#### What Are Recent G2 Reviews of Signpost?

**["Seamless Communication Hub with Marketing Automation"](https://www.g2.com/survey_responses/signpost-review-12824038)**

**Rating:** 4.5/5.0 stars

_— RAHUL K._

[Read full review](https://www.g2.com/survey_responses/signpost-review-12824038)

**["Boosts Customer Relations with Ease"](https://www.g2.com/survey_responses/signpost-review-12295175)**

**Rating:** 4.0/5.0 stars

_— Julia E._

[Read full review](https://www.g2.com/survey_responses/signpost-review-12295175)

#### What Are G2 Users Discussing About Signpost?

- [What is Signpost used for?](https://www.g2.com/discussions/what-is-signpost-used-for)
- [How much does signpost cost?](https://www.g2.com/discussions/how-much-does-signpost-cost)
- [What are the 5 signposts?](https://www.g2.com/discussions/what-are-the-5-signposts)
- [What are the 6 signposts?](https://www.g2.com/discussions/what-are-the-6-signposts)
- [What are examples of signposts?](https://www.g2.com/discussions/what-are-examples-of-signposts)

### [Lead Liaison](https://www.g2.com/products/lead-liaison/reviews)

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237).

**Average Rating:** 4.6/5.0

**Total Reviews:** 58

#### How Do G2 Users Rate Lead Liaison?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Lead Liaison?

- **Seller:** [Lead Liaison](https://www.g2.com/sellers/lead-liaison)
- **Year Founded:** 2008
- **HQ Location:** Allen, TX
- **Twitter:** @leadliaison  
677 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b586e89762ceb661eed96a8bd75090adf7a1dd52b40c0b2c61c8b57ad39036fd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F573074%2F&secure%5Burl_type%5D=linkedin_company_website)  
79 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 53% Small, 32% Medium

#### What Do G2 Reviewers Say About Lead Liaison?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Lead Liaison **easy to use** , benefiting from its fast setup and seamless integration with existing systems.
- Users appreciate the **easy implementation** of Lead Liaison, enjoying a streamlined setup that enhances their workflow efficiency.
- Users appreciate the **easy setup** of Lead Liaison, making the installation process quick and hassle-free.
- Users love the **customizable workflows** of Lead Liaison, enhancing B2B lead management and demand generation effortlessly.
- Users appreciate the **seamless integrations** of Lead Liaison, enhancing their sales and marketing workflows effectively.

##### Cons

- Users find the **inefficiency** in lead management frustrating due to excessive approvals and lack of autonomy for regional teams.
- Users find the **limited customization** frustrating, as regional teams lack autonomy for essential modifications and workflows.
- Users find the **lack of regional admin autonomy** time-consuming, delaying essential adjustments and affecting lead management efficiency.
- Users criticize the **workflow issues** due to lack of regional autonomy, leading to delays and inefficiencies in lead management.

#### What Are Recent G2 Reviews of Lead Liaison?

**["Best software for Visitor tracking and Marketing Automation"](https://www.g2.com/survey_responses/lead-liaison-review-8199470)**

**Rating:** 4.0/5.0 stars

_— Azaruddin S._

[Read full review](https://www.g2.com/survey_responses/lead-liaison-review-8199470)

**["Fast"](https://www.g2.com/survey_responses/lead-liaison-review-8346030)**

**Rating:** 4.0/5.0 stars

_— Angela J._

[Read full review](https://www.g2.com/survey_responses/lead-liaison-review-8346030)

### [ActiveTrail](https://www.g2.com/products/activetrail/reviews)

ActiveTrail is a leading omnichannel marketing automation platform helping businesses create, automate, and optimize email, SMS, and WhatsApp campaigns. By leveraging customer data and behavioral triggers, it delivers highly personalized messages that boost engagement and drive sales. Easy integration with top e-commerce and CRM systems makes it accessible to all marketing teams. Trusted by over 10,000 businesses worldwide, ActiveTrail also offers exceptional, responsive customer support by phone, chat and email.

**Average Rating:** 4.4/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate ActiveTrail?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind ActiveTrail?

- **Seller:** [ActiveTrail](https://www.g2.com/sellers/activetrail)
- **HQ Location:** Tel Aviv, Tel Aviv
- **Twitter:** @ActiveTrail\_com  
3,920 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5073e0a4ac81d4992e6057bfa0e1c6ff019e4a11ed46ca91c0c64ad0711526c8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F769515%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 54% Small, 29% Medium

#### What Do G2 Reviewers Say About ActiveTrail?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **effective contact management** in ActiveTrail, enabling tailored messaging and improved lead nurturing.
- Users find ActiveTrail's **ease of use** remarkable, thanks to its intuitive tools and simple setup process.
- Users commend the **easy setup** of ActiveTrail, finding the initial process user-friendly and efficient for campaign launches.
- Users value the **time efficiency** of ActiveTrail, streamlining workflows and dramatically reducing campaign build times for global teams.
- Users love the **efficiency of automation** in ActiveTrail, significantly speeding up global campaign workflows without coding complexity.

##### Cons

- Users report **API issues** with ActiveTrail, as automatic fields in integrations often fail to function correctly.
- Users feel that ActiveTrail has **export limitations** that may hinder those needing more complex marketing tools.
- Users feel that **high complexity** in ActiveTrail's layout may limit effectiveness for those needing advanced marketing tools.
- Users often face **integration issues** with ActiveTrail, as automatic fields may not function correctly with other systems.
- Users find the **steep learning curve** challenging, noting the need for better tutorials and guidance for new users.

#### What Are Recent G2 Reviews of ActiveTrail?

**["Streamlines B2B Marketing with Ease, But Needs Advanced Automation"](https://www.g2.com/survey_responses/activetrail-review-12477085)**

**Rating:** 4.0/5.0 stars

_— Matus B._

[Read full review](https://www.g2.com/survey_responses/activetrail-review-12477085)

**["Streamlined Email Marketing with Robust Automation"](https://www.g2.com/survey_responses/activetrail-review-12929447)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/activetrail-review-12929447)

#### What Are G2 Users Discussing About ActiveTrail?

- [What is ActiveTrail used for?](https://www.g2.com/discussions/what-is-activetrail-used-for)

### [Freshsales](https://www.g2.com/products/freshsales/reviews)

Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow sales pipeline, boost conversions, and power productivity. Freshsales CRM provides a 360-degree view of contacts and accounts to empower sales teams with context to sell better. Sellers can manage sales pipelines to visualize deal progress and define and track sales targets. Sales teams can effortlessly engage with prospects and customers with the built-in phone, email, and chat capabilities. Advanced automation features like workflows and sales sequences boost sales productivity and ensure better prospecting. Freddy AI in Freshsales helps sellers draft contextual sales emails, receive actionable deal insights, and never miss out on revenue opportunities.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,199

#### How Do G2 Users Rate Freshsales?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Freshsales?

- **Seller:** [Freshworks](https://www.g2.com/sellers/freshworks)
- **Year Founded:** 2010
- **HQ Location:** San Mateo, CA
- **Twitter:** @FreshworksInc  
19,020 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f531480627d021846a1bab97814f28776888079b40b7e07b52045e7d1e35c99&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffreshworks-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,505 employees on LinkedIn®
- **Ownership:** NASDAQ: FRSH

#### Who Uses This Product?

- **Who Uses This:** CEO, Business Development Manager
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Freshsales?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Freshsales, finding it user-friendly and intuitive for managing tasks.
- Users love the **user-friendly interface and extensive features** of Freshsales, enhancing their overall experience and efficiency.
- Users find Freshsales to be a **helpful CRM tool** that effectively tracks business development leads and deals.
- Users appreciate the **responsive customer support** of Freshsales, enhancing their experience with seamless onboarding and guidance.
- Users appreciate the **intuitive design** of Freshsales, finding it easy to learn and navigate across devices.

##### Cons

- Users find **missing features** in Freshsales, leading to frustration with reporting, automation, and configuration inconsistencies.
- Users find Freshsales to have **limited features** that hinder workflow management and overall user experience, prompting consideration of alternatives.
- Users find **configuration complexities** and limited reporting capabilities in Freshsales, impacting their overall CRM experience.
- Users find the **learning curve steep** , particularly with reporting and automated workflows in Freshsales.
- Users find the **limited customization** options frustrating, particularly with reporting and adding custom fields.

#### What Are Recent G2 Reviews of Freshsales?

**["A Practical CRM for Managing Leads and Customer Interactions"](https://www.g2.com/survey_responses/freshsales-review-12946886)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/freshsales-review-12946886)

**["Streamlined CRM, Needs Better Customization"](https://www.g2.com/survey_responses/freshsales-review-12865168)**

**Rating:** 4.0/5.0 stars

_— Jeni J._

[Read full review](https://www.g2.com/survey_responses/freshsales-review-12865168)

#### What Are G2 Users Discussing About Freshsales?

- [What is Freshsales used for?](https://www.g2.com/discussions/what-is-freshsales-used-for) - 2 comments, 1 upvote
- [What are the three benefits of CRM?](https://www.g2.com/discussions/freshsales-what-are-the-three-benefits-of-crm) - 2 comments
- [What is Freshsales CRM?](https://www.g2.com/discussions/what-is-freshsales-crm) - 1 comment
- [What are the major types of CRM?](https://www.g2.com/discussions/what-are-the-major-types-of-crm) - 1 upvote
- [What are the features of CRM software?](https://www.g2.com/discussions/freshsales-what-are-the-features-of-crm-software) - 1 comment

### [Platformly](https://www.g2.com/products/platformly/reviews)

Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your entire marketing funnel. It helps you understand in unparalleled detail which marketing activities drive the most sales, who your most loyal customers are and what drives growth. BUSINESS DASHBOARDS Dashboards provide your most important business metrics consolidated into one fully customizable dashboard. They offer a real-time overview of what is happening in your business, with the ability to drill down and get the exact data you need at any given time. LINK TRACKING Platformly is your campaign management command center. Seamlessly track campaign performance, user interactions, sales and everything in between and beyond. CRM One central location for managing and strengthening customer relationships. See an overview or choose a contact to see all past interactions with your brand. All data is automatically updated in real-time. LEAD CAPTURE Intuitive customer acquisition tools, from behavior driven opt-in forms to complete, pixel-perfect landing pages. All with an easy drag-and-drop interface to help you launch effective campaigns quickly. EMAIL MARKETING Deliver the right message to the right person at the right time. Use our visual email builder to send beautiful and responsive event-driven or broadcast emails with one of the industry’s highest delivery rates. MARKETING AUTOMATION Turn cold traffic into brand advocates at scale with event-driven campaigns and highly personalized experiences. All can be done visually without writing a single line of code. COMPLETE REPORTS Your essential business data easily accessible through real-time insights and analytics dashboards. Measure and analyze every aspect of your marketing and sales and make decisions with confidence.

**Average Rating:** 4.5/5.0

**Total Reviews:** 106

#### How Do G2 Users Rate Platformly?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Customization :** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Platformly?

- **Seller:** [Platformly](https://www.g2.com/sellers/platformly)
- **Year Founded:** 2017
- **HQ Location:** Tortola, British Virgin Islands
- **Twitter:** @PlatformlyHQ  
235 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5406392546ee47fe5646e25b2c6ef689768d05b246a8c46a74d78a92b8bc6992&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13447871%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 90% Small, 7% Medium

#### What Do G2 Reviewers Say About Platformly?

_AI-generated summary from verified user reviews_

##### Pros

- Users find that Platformly provides a **powerful platform for rapid business growth** with versatile tools and plans.
- Users value the **business support** offered by Platformly, enabling rapid organization and growth of their campaigns.
- Users appreciate the **comprehensive tools** of Platformly, enabling efficient organization and growth of campaigns and businesses.
- Users value the **ease of use** of Platformly, facilitating quick organization and management of their campaigns.
- Users value the **diverse tools** offered by Platformly, enabling efficient organization and rapid business growth.

##### Cons

- Users experience **performance issues** with Platformly, noting it can become sluggish during use, especially late in the day.
- Users often experience **slow loading times** , which can affect their overall experience with Platformly.
- Users experience **slow performance** at times, which can hinder their overall experience with Platformly.

#### What Are Recent G2 Reviews of Platformly?

**["Streamlines B2B Campaigns with Unified Tools"](https://www.g2.com/survey_responses/platformly-review-12931049)**

**Rating:** 4.5/5.0 stars

_— Roehm B._

[Read full review](https://www.g2.com/survey_responses/platformly-review-12931049)

**["Great for Unifying Marketing Data Pipelines, Missing Native Kubernetes Tooling & Modern Java SDK"](https://www.g2.com/survey_responses/platformly-review-12963382)**

**Rating:** 4.0/5.0 stars

_— Florian B._

[Read full review](https://www.g2.com/survey_responses/platformly-review-12963382)

#### What Are G2 Users Discussing About Platformly?

- [What are the benefits and drawbacks of using Platformly for marketing automation?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-platformly-for-marketing-automation)
- [What is Platformly used for?](https://www.g2.com/discussions/what-is-platformly-used-for)

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