# Best Marketing Automation Software for Small Business - Page 8

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 511

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,000+ Authentic Reviews
- 511+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=22329&focus%5B%5D=3644&focus%5B%5D=121648&focus%5B%5D=43119&focus%5B%5D=88175&focus%5B%5D=124128)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Omnisend, Intuit Mailchimp All-in-One Marketing Platform, Insider One, Attentive, and HighLevel.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=klaviyo&focus%5B%5D=omnisend&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=insider-one&focus%5B%5D=attentive&focus%5B%5D=highlevel&segment=small-business)

**Sponsored**

### Stannp.com

Send personalized postcards, letters, and self-mailers to customers globally with production centres in US, Canada and Europe. Trigger automatically by your CRM, by customer behavior, or sent as one-off campaigns. We make direct mail as easy to manage as email and equally powerful. Replicate your email strategies with Direct Mail like: \* Recovering abandoned carts with personalized postcards \* Winning back churned customers with targeted offers \* Triggering transactional notifications and renewal reminders automatically \* Running seasonal campaigns to specific customer segments \* Complementing email and paid ads with a physical touchpoint that cuts through Built To Fit Your Existing Stack: Stannp.com integrates with HubSpot, Klaviyo, Zapier, and Make, so you can trigger direct mail from the tools you already use, without rebuilding your workflows. For teams who want full control, a powerful REST API enables custom automations and high-volume programmatic sending. Trusted, Secure and Compliant: Stannp.com is ISO 27001 certified, HIPAA compliant, and ICO registered, making it a reliable choice for businesses handling sensitive customer data across regulated industries including healthcare and financial services. US mailings are processed through a USPS CASS-certified platform; UK mailings as a Royal Mail approved provider. Both ensure address accuracy and maximum deliverability. Simple Enough For Marketers Powerful Enough For Developers: Whether you're uploading a list and sending your first campaign in minutes, or building automated multi-step journeys through the API, Stannp.com scales to how your team works. Live mail tracking, campaign reporting, and ROI measurement are built in from day one. Trusted by over 85,000 businesses across the US, UK, and Canada. Over 1 billion items sent since 2014.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-07T02%3A37%3A16Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=49450&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Fsmall-business%3Fpage%3D8&secure%5Btoken%5D=31647c4239b3ae1b719608080d55baf350bd39de83c91981ebc58bf29942c4a7&secure%5Burl%5D=https%3A%2F%2Fwww.Stannp.com%2Fus%3Fsource%3DG2&secure%5Burl_type%5D=custom_url)

### [Right On Interactive](https://www.g2.com/products/right-on-interactive/reviews)

Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your advocates. At Right On Interactive, we’ve seen profitable growth sustained when marketers view engagement as a journey, not just a campaign. So we’ve designed our software to automate the concept of Customer Lifecycle Marketing, providing visibility into who is the best-fit and the most engaged for an organization at each stage of the customer journey — from prospect to raving fan. Our cloud-based solution maps the customer’s entire brand experience, from messaging through product usage. Marketers and sales teams can know exactly where a prospect or customer is in their relationship with a brand, and how best to approach them to maximize lifetime value. At Right On Interactive, we believe in attracting and acquiring the best-fit customers for life.

**Average Rating:** 4.5/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate Right On Interactive?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Customization :** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Right On Interactive?

- **Seller:** [Right On Interactive](https://www.g2.com/sellers/right-on-interactive)
- **Year Founded:** 2006
- **HQ Location:** Indianapolis, IN
- **Twitter:** @roi\_marketing  
1,909 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1d0002c00480a021127398303cd1138cc2ee9e9dc471b77bf5f6d4788a30ff6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F279952%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 39% Medium, 37% Small

#### What Do G2 Reviewers Say About Right On Interactive?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Right On Interactive, enhancing productivity and streamlining workflows effortlessly.
- Users value the **easy setup** of Right On Interactive, which facilitates quick and user-friendly implementation for teams.

##### Cons

- Users report that the **reactionary campaign builder** doesn't function correctly, needing improvements in speed and interface.
- Users feel that Right On Interactive has **accessibility issues** , making it less intuitive to use effectively.
- Users experience **slow performance** with the reactionary campaign builder, finding it unresponsive and in need of improvement.

#### What Are Recent G2 Reviews of Right On Interactive?

**["Effortless Marketing with Right On Interactive"](https://www.g2.com/survey_responses/right-on-interactive-review-11959010)**

**Rating:** 5.0/5.0 stars

_— penny m._

[Read full review](https://www.g2.com/survey_responses/right-on-interactive-review-11959010)

**["Streamlined Customer Lifecycle with Data Consolidation"](https://www.g2.com/survey_responses/right-on-interactive-review-12148074)**

**Rating:** 5.0/5.0 stars

_— MD. AMIRUL I._

[Read full review](https://www.g2.com/survey_responses/right-on-interactive-review-12148074)

#### What Are G2 Users Discussing About Right On Interactive?

- [What is Right On Interactive used for?](https://www.g2.com/discussions/what-is-right-on-interactive-used-for)

### [Plumb5](https://www.g2.com/products/plumb5/reviews)

Plumb5 is a platform for segment of one marketing which allows marketers to offer behavior based automation across the customer life-cycle in real-time. The Plumb5 platform hosts a suite of apps comprising of web and mobile trackers, dynamic personalization widgets, email and social apps, community builders, data visualization and connectors for Commerce, CRM, POS and Telephony apps.

**Average Rating:** 4.0/5.0

**Total Reviews:** 42

#### How Do G2 Users Rate Plumb5?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Customization :** 7.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Plumb5?

- **Seller:** [Decisive Analytical Solutions](https://www.g2.com/sellers/decisive-analytical-solutions)
- **Year Founded:** 2013
- **HQ Location:** Bangalore, India
- **Twitter:** @plumb\_five  
740 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2a4feb1e2abdcfd0fe13f48a0aa2db6f2a86daff3610ee9235549f09315848d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2345177%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 56% Small, 38% Medium

#### What Do G2 Reviewers Say About Plumb5?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **fast and effective customer support** of Plumb5, which enhances their overall experience and satisfaction.
- Users value the **analytics expertise** of Plumb5 for enhancing customer engagement through insightful data analysis.
- Users value the **automation efficiency** of Plumb5, enhancing customer engagement through streamlined data management and analysis.
- Users value the **personalized customer engagement** capabilities of Plumb5, enhancing decision-making and automating marketing efforts.
- Users value the **ease of personalizing customer engagements** through advanced analytics and centralized data management.

#### What Are Recent G2 Reviews of Plumb5?

**["Essential Recruitment Automation for Small Teams"](https://www.g2.com/survey_responses/plumb5-review-13034751)**

**Rating:** 4.0/5.0 stars

_— Verified User in Libraries_

[Read full review](https://www.g2.com/survey_responses/plumb5-review-13034751)

**["Plumb5 Makes Customer Data Centralization and Marketing Automation Effortless"](https://www.g2.com/survey_responses/plumb5-review-12270681)**

**Rating:** 4.5/5.0 stars

_— Felice C._

[Read full review](https://www.g2.com/survey_responses/plumb5-review-12270681)

#### What Are G2 Users Discussing About Plumb5?

- [What is Plumb5 used for?](https://www.g2.com/discussions/what-is-plumb5-used-for)

### [RedEye](https://www.g2.com/products/redeye/reviews)

Born in 1997 and headquartered in the UK, RedEye is an AI driven marketing automation provider that uses data, technology and people to empower UK based B2C brands to drive strategies that attract, engage, convert and retain customers. We’re proud of our track record of generating significant ROI for our clients by providing them a sophisticated solution which enables them to better understand and respond to their customers. Our platform draws data from multiple sources, consolidates and enables you to gain richer insights about your customers & their behaviour, allowing you to build customer relationships through multi-channel personalisation, maximise opportunities within the customer lifecycle and increase Customer Lifetime Value.

**Average Rating:** 4.2/5.0

**Total Reviews:** 84

#### How Do G2 Users Rate RedEye?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind RedEye?

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b56c0f59c6bec30134538449063af8ce8521d26f28197bced3170e60a9fc965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspotler-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Leisure, Travel & Tourism
- **Company Size:** 40% Medium, 29% Small

#### What Do G2 Reviewers Say About RedEye?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of RedEye, enjoying its intuitive setup and straightforward operation across devices.
- Users appreciate the **automation efficiency** of RedEye, making campaign management and customer engagement effortless and effective.
- Users value RedEye's **analytics expertise** , enabling effective campaign reporting and insightful data-driven personalization.
- Users appreciate the **time efficiency** RedEye provides, helping them manage campaigns and access documents seamlessly.
- Users appreciate the **easy customer engagement** features of RedEye, which streamline campaign management and reporting.

##### Cons

- Users find RedEye to be **expensive** , especially for midsize companies seeking additional features and support.
- Users find the **reporting features lacking** , with suggestions for deeper insights and improved customer support.
- Users find the **steep learning curve** challenging for newcomers, affecting their overall experience with RedEye.
- Users face **access restrictions** , limiting features based on levels and complicating the overall experience with RedEye.
- Users find the **reporting features lacking** , suggesting improvements for a more robust experience.

#### What Are Recent G2 Reviews of RedEye?

**["Effective for Automation, Needs Better Reporting"](https://www.g2.com/survey_responses/redeye-review-12091677)**

**Rating:** 4.5/5.0 stars

_— OMKAR S._

[Read full review](https://www.g2.com/survey_responses/redeye-review-12091677)

**["A Lifesaver for Version Control and Accessibility"](https://www.g2.com/survey_responses/redeye-review-12284518)**

**Rating:** 5.0/5.0 stars

_— Abdullah M._

[Read full review](https://www.g2.com/survey_responses/redeye-review-12284518)

#### What Are G2 Users Discussing About RedEye?

- [What is RedEye used for?](https://www.g2.com/discussions/what-is-redeye-used-for)

### [Agile CRM](https://www.g2.com/products/agile-crm/reviews)

Agile CRM is a fully integrated CRM with sales tracking, contact management, marketing automation, web analytics, 2-way emails, telephony, helpdesk with a clean modern interface. With Agile CRM, SMB's can now: - Automate their marketing, sales and customer retention process with simple and powerful drag-drop editor - Convert website visitors directly to leads in the CRM - Nurture, track and score leads automatically based on web or email activity - Enable multi channel communication with the ability to call or email or tweet to a contact from the same page - Monitor customer behavior and get real time alerts for customer activity - Manage helpdesk tickets with all of the customers history in one place - Have a detailed record of all of the customer's details and communication history in one page, sorted chronologically - See customer data from various other business apps on one page using extensive integrations

**Average Rating:** 4.0/5.0

**Total Reviews:** 364

#### How Do G2 Users Rate Agile CRM?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10)
- **Customization :** 8.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Agile CRM?

- **Seller:** [Agile CRM](https://www.g2.com/sellers/agile-crm)
- **Year Founded:** 2013
- **HQ Location:** Dallas, TX
- **Twitter:** @agilecrm  
6,703 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=950aac5412fef4aabd033ca9c15656ea4211d6efdc51f99e8ed9f83b6277cf42&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3156418%2F&secure%5Burl_type%5D=linkedin_company_website)  
102 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 76% Small, 16% Medium

#### What Do G2 Reviewers Say About Agile CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Agile CRM, finding it efficient and practical for managing sales pipelines.
- Users value the **effective consolidation** of tools in Agile CRM, enhancing productivity and affordability for small teams.
- Users appreciate the **all-in-one toolset** of Agile CRM, benefiting from effective management and automation capabilities.
- Users value the **affordability** of Agile CRM, praising its effective all-in-one tools for small businesses.
- Users value the **effective automation** features of Agile CRM, enhancing efficiency for small and mid-sized teams.

##### Cons

- Users find the **interface not intuitive** , making navigation and using advanced features more challenging than expected.
- Users express frustration over **poor customer support** , citing slow response times and unhelpful assistance as major issues.
- Users report a **difficult user interface** that feels outdated and lacks the polish of competitors, hindering ease of use.
- Users experience **slow loading** times with Agile CRM, hindering productivity, especially with larger datasets.
- Users find Agile CRM's interface clean but note **interface issues** that hinder engagement and clarity compared to competitors.

#### What Are Recent G2 Reviews of Agile CRM?

**["All-in-One Customer & Task Tracking with Agile CRM"](https://www.g2.com/survey_responses/agile-crm-review-12835599)**

**Rating:** 5.0/5.0 stars

_— Saman H._

[Read full review](https://www.g2.com/survey_responses/agile-crm-review-12835599)

**["Streamlined Compliance and Coordination for Aerospace"](https://www.g2.com/survey_responses/agile-crm-review-12964314)**

**Rating:** 4.0/5.0 stars

_— Alvi N._

[Read full review](https://www.g2.com/survey_responses/agile-crm-review-12964314)

#### What Are G2 Users Discussing About Agile CRM?

- [What is Agile CRM used for?](https://www.g2.com/discussions/what-is-agile-crm-used-for) - 1 comment
- [Is agile CRM free?](https://www.g2.com/discussions/is-agile-crm-free)
- [What are the major components of CRM?](https://www.g2.com/discussions/what-are-the-major-components-of-crm)
- [How does agile CRM work?](https://www.g2.com/discussions/how-does-agile-crm-work)
- [What are some features of CRM?](https://www.g2.com/discussions/agile-crm-what-are-some-features-of-crm)

### [La Growth Machine](https://www.g2.com/products/la-growth-machine/reviews)

Introducing La Growth Machine, the first multi-channel prospecting platform that allows you to engage in conversations with potential customers on LinkedIn, Email, and Twitter. With La Growth Machine, you can: - Import leads from LinkedIn or a CSV file to easily manage your prospecting efforts. - Enrich your contact's profile with their details, including professional and personal email addresses, phone numbers, LinkedIn and Twitter profiles, to gain valuable insights about your prospects. - Build a multi-channel prospecting sequence to effectively engage with your leads across multiple touchpoints. - Automatically synchronize interactions in your CRM (including native integrations with HubSpot and Pipedrive or with Zapier) to keep your sales and marketing efforts organized and streamlined. Using La Growth Machine can save your sales, marketing and recruitment teams time and increase productivity by simplifying your lead generation and management efforts. Don't believe us? Sign up for a free trial of LaGrowthMachine today and see the benefits for yourself!

**Average Rating:** 4.6/5.0

**Total Reviews:** 56

#### How Do G2 Users Rate La Growth Machine?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 9.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind La Growth Machine?

- **Seller:** [LaGrowthMachine](https://www.g2.com/sellers/lagrowthmachine)
- **Year Founded:** 2018
- **HQ Location:** Paris, FR
- **Twitter:** @lgmrocks  
108 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd0fefd9859299e71b04284719ad4440188f08993d400248323e0ca8c3ee3b2a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flgm-growth-machine%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 80% Small, 18% Medium

#### What Do G2 Reviewers Say About La Growth Machine?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of La Growth Machine, enjoying its seamless integration and quick support.
- Users love the **seamless LinkedIn integration** of La Growth Machine, simplifying outreach without risking account bans.
- Users love the **automation** in La Growth Machine, streamlining LinkedIn and email outreach into an effortless workflow.
- Users value the **responsive customer support** of La Growth Machine, appreciating quick assistance and dedicated account managers.
- Users find the **flexibility** of the sequence builder impressive, despite its initial learning curve.

##### Cons

- Users report encountering **error issues** with La Growth Machine, such as bugs and sync errors that disrupt usability.
- Users report **frequent software bugs** that disrupt workflow, including sync errors and UI lags during use.
- Users report **frequent technical issues** such as bugs, sync errors, and ineffective support that hinder usability.
- Users express frustration with the **data inaccuracy** in La Growth Machine, leading to buggy campaigns and poor credibility.
- Users express frustration over **email issues** , highlighting bugs and lack of customization that harm campaign effectiveness.

#### What Are Recent G2 Reviews of La Growth Machine?

**["Unified Inbox + Visual LinkedIn Automation That Keeps Our Team in Sync"](https://www.g2.com/survey_responses/la-growth-machine-review-12261384)**

**Rating:** 5.0/5.0 stars

_— Tanya R._

[Read full review](https://www.g2.com/survey_responses/la-growth-machine-review-12261384)

**["Revolutionized Outreach with Seamless LinkedIn and Email Integration"](https://www.g2.com/survey_responses/la-growth-machine-review-12099633)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer & Network Security_

[Read full review](https://www.g2.com/survey_responses/la-growth-machine-review-12099633)

#### What Are G2 Users Discussing About La Growth Machine?

- [What is LaGrowthMachine used for?](https://www.g2.com/discussions/what-is-lagrowthmachine-used-for)

### [Higher Logic Thrive](https://www.g2.com/products/higher-logic-thrive/reviews)

Higher Logic Thrive is a comprehensive online community and marketing software solution suite designed to drive engagement. With nearly 20 years of experience, Higher Logic has established itself as a trusted partner, serving more than 3,000 customers and facilitating over 350,000 online communities globally. This platform supports more than 200 million users across 42 countries, making it a significant player in the realm of community engagement and marketing. The Higher Logic Thrive portfolio consists of three primary products. The Higher Logic Thrive Community is an engagement solution that fosters connections, resource sharing, and discussions among members. This product is particularly beneficial for organizations looking to enhance member interaction and create a vibrant online community. By providing a space for community members to engage, Higher Logic Thrive Community helps build stronger relationships and increase member satisfaction. In addition to community engagement, Higher Logic Thrive Marketing serves as the go-to marketing and communications software for associations. With an impressive 99% deliverability rate, this tool ensures that messages reach the intended audience effectively. Leverage this software to deliver targeted communications, enhancing member engagement and ensuring that the right information is shared at the right time. This capability is essential for organizations aiming to maintain strong connections with their members and keep them informed about relevant events and initiatives. The Higher Logic Thrive Platform integrates the functionalities of both the Community and Marketing solutions, creating a cohesive experience that enhances member engagement. This platform is designed to scale alongside an organization's growth, allowing for the addition of various add-ons and third-party integrations with CRM, AMS, and LMS providers. This flexibility ensures that customers can customize their experience to meet their evolving needs. Furthermore, Higher Logic provides expert Advisors to assist in implementation, ensuring that customers can quickly get up and running. Users also benefit from the Higher Logic Users Group (HUG), which offers a network of support and shared knowledge. This combination of robust features, scalability, and community support positions Higher Logic as a valuable resource for organizations looking to enhance their member engagement and marketing efforts.

**Average Rating:** 4.4/5.0

**Total Reviews:** 427

#### How Do G2 Users Rate Higher Logic Thrive?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Higher Logic Thrive?

- **Seller:** [Higher Logic](https://www.g2.com/sellers/higher-logic)
- **Company Website:** www.higherlogic.com
- **Year Founded:** 2007
- **HQ Location:** Arlington, VA
- **Twitter:** @HigherLogic  
3,559 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=df1ba212d056d8f17b8b6dda9fdf0e2f2d7f076978406c055093700178e2c4a6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhigher-logic%2F&secure%5Burl_type%5D=linkedin_company_website)  
339 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Non-Profit Organization Management, Hospital & Health Care
- **Company Size:** 55% Small, 40% Medium

#### What Do G2 Reviewers Say About Higher Logic Thrive?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional customer support** from Higher Logic Thrive, with dedicated staff enhancing their experience and engagement.
- Users enjoy the **intuitive user interaction** of Higher Logic Thrive, enhancing community engagement and connectivity effectively.
- Users value the **customer engagement features** of Higher Logic Thrive, fostering vibrant community interactions and discussions.
- Users love the **flexibility and customization options** of Higher Logic Thrive, enhancing member engagement and communication.
- Users highlight the **exceptional support** from the Thrive team, enhancing member engagement and networking within their community.

##### Cons

- Users note the **poor interface design** of Higher Logic Thrive, finding it clunky and not intuitive for navigation.
- Users often face a **steep learning curve** with Higher Logic Thrive, requiring significant time to master its features.
- Users find **limited customization** options in Higher Logic Thrive, impacting design flexibility and user experience.
- Users find **limited features** in Higher Logic Thrive, particularly noting clunkiness and the absence of a mobile app.
- Users find the **missing features** frustrating, as key functionalities often lack applicability to their specific needs.

#### What Are Recent G2 Reviews of Higher Logic Thrive?

**["Engaging Online Community for Discussions, Resources, and Events"](https://www.g2.com/survey_responses/higher-logic-thrive-review-12706307)**

**Rating:** 4.0/5.0 stars

_— Judy C._

[Read full review](https://www.g2.com/survey_responses/higher-logic-thrive-review-12706307)

**["Connects Members Nationwide and Encourages Engagement"](https://www.g2.com/survey_responses/higher-logic-thrive-review-12701586)**

**Rating:** 5.0/5.0 stars

_— Molly B._

[Read full review](https://www.g2.com/survey_responses/higher-logic-thrive-review-12701586)

#### What Are G2 Users Discussing About Higher Logic Thrive?

- [What is Higher Logic Thrive used for?](https://www.g2.com/discussions/what-is-higher-logic-thrive-used-for) - 1 comment
- [What is an online community platform?](https://www.g2.com/discussions/what-is-an-online-community-platform) - 1 comment
- [What is the main function of online community groups?](https://www.g2.com/discussions/what-is-the-main-function-of-online-community-groups) - 1 comment
- [How much does higher logic cost?](https://www.g2.com/discussions/how-much-does-higher-logic-cost) - 1 comment
- [What benefits do these users get from the online community?](https://www.g2.com/discussions/what-benefits-do-these-users-get-from-the-online-community) - 1 comment

### [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews)

RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies.

**Average Rating:** 4.7/5.0

**Total Reviews:** 333

#### How Do G2 Users Rate RD Station Marketing?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 7.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind RD Station Marketing?

- **Seller:** [RD Station](https://www.g2.com/sellers/rd-station-3ba56937-8d4d-44e4-9362-601787c749ae)
- **Year Founded:** 2010
- **HQ Location:** Florianopolis, SC
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c6ff8dfa33532c874035537678268ef73b759b9266ce82f6ae6e9e99a34994b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frd-station%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Analista de Marketing, Analista de marketing
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 61% Small, 36% Medium

#### What Do G2 Reviewers Say About RD Station Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users find RD Station Marketing's **user-friendly interface** simplifies marketing tasks and enhances overall experience significantly.
- Users appreciate the **user-friendly interface** of RD Station Marketing, making marketing tasks easy and accessible for everyone.
- Users admire the **user-friendly email marketing tools** of RD Station, making campaign management simple and efficient.
- Users appreciate the **intuitive interface** of RD Station, making it easy for anyone to start using the platform.
- Users love the **easy creation** of campaigns with RD Station Marketing, thanks to its user-friendly and intuitive platform.

##### Cons

- Users find the **high complexity** of RD Station Marketing overwhelming, especially as their business needs grow.
- Users find the **limited customization options** of RD Station Marketing restrictive, affecting their specific requirements and personalization needs.
- Users find the **limited templates** in RD Station Marketing restrict their ability to customize for complex business needs.
- Users feel RD Station's **pricing is high** , presenting challenges for small businesses or startups with limited budgets.
- Users find the **learning curve steep** as business complexity increases, making segmentation and automation challenging.

#### What Are Recent G2 Reviews of RD Station Marketing?

**["All-in-One Marketing Funnel with Intuitive Automation and Strong Analytics"](https://www.g2.com/survey_responses/rd-station-marketing-review-12694092)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/rd-station-marketing-review-12694092)

**["Automation and Emails Facilitate Lead Generation"](https://www.g2.com/survey_responses/rd-station-marketing-review-12346521)**

**Rating:** 4.5/5.0 stars

_— Robsôn B._

[Read full review](https://www.g2.com/survey_responses/rd-station-marketing-review-12346521)

### [Kartra](https://www.g2.com/products/kartra/reviews)

Kartra is the all-in-one business platform for experienced creators, coaches, and experts to monetize their knowledge and services online. The platform includes everything you need to market and sell digital products–like email marketing, membership sites, pages, and checkouts. Forecast, automate, and optimize your sales with A/B testing, Funnel Simulator, and Real-Time Funnel Analytics.

**Average Rating:** 3.9/5.0

**Total Reviews:** 61

#### How Do G2 Users Rate Kartra?

- **Has the product been a good partner in doing business?:** 7.3/10 (Category avg: 9.0/10)
- **Customization :** 5.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Kartra?

- **Seller:** [Genesis Digital](https://www.g2.com/sellers/genesis-digital-53b4178b-7793-40cd-ade8-dfce06593b87)
- **Year Founded:** 2013
- **HQ Location:** Las Vegas, NV
- **Twitter:** @genn\_digital  
489 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ff760d219cfe74a8b4ba45d747c176aae5fcf86366c0c03fa29c2d64fb53f5b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7943001%2F&secure%5Burl_type%5D=linkedin_company_website)  
102 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 94% Small, 11% Medium

#### What Do G2 Reviewers Say About Kartra?

_AI-generated summary from verified user reviews_

##### Pros

- Users love Kartra's **affordability** , especially appreciating the excellent customer support and user-friendly interface.
- Users praise the **excellent customer support** of Kartra, highlighting its value at an affordable price.
- Users appreciate the **user-friendly interface** of Kartra, making it easy to manage their social presence efficiently.
- Users value the **excellent customer support** of Kartra, appreciating its affordability and user-friendly interface.
- Users commend the **user-friendly interface** of Kartra, enhancing their experience in managing social presence effectively.

##### Cons

- Users find **mobile app limitations** in Kartra frustrating, impacting their ability to manage tasks on the go.
- Users find the **mobile app limitations** of Kartra frustrating, affecting their overall usage and experience.
- Users express concern over the **mobile app limitations** of Kartra, affecting usability on the go.
- Users note the **mobile app limitations** of Kartra, wishing for enhancements to improve usability on mobile devices.
- Users are frustrated by the **mobile app limitations** of Kartra, which hinder their overall experience and functionality.

#### What Are Recent G2 Reviews of Kartra?

**["Kartra finally killed my frankenstack"](https://www.g2.com/survey_responses/kartra-review-12811459)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/kartra-review-12811459)

**["Simplified My Marketing Needs, But Slow Page Loads"](https://www.g2.com/survey_responses/kartra-review-12682823)**

**Rating:** 4.0/5.0 stars

_— ROHIT Y._

[Read full review](https://www.g2.com/survey_responses/kartra-review-12682823)

#### What Are G2 Users Discussing About Kartra?

- [What is Kartra used for?](https://www.g2.com/discussions/kartra-what-is-kartra-used-for)
- [What is Kartra agency?](https://www.g2.com/discussions/what-is-kartra-agency)
- [Does Kartra have a CRM?](https://www.g2.com/discussions/does-kartra-have-a-crm) - 1 comment
- [What does Kartra cost?](https://www.g2.com/discussions/what-does-kartra-cost) - 1 comment
- [What is Kartra used for?](https://www.g2.com/discussions/what-is-kartra-used-for) - 1 comment

### [Remarkety](https://www.g2.com/products/remarkety/reviews)

Remarkety is a leading Marketing Automation Platform for eCommerce. An multichannel marketing system (Email, SMS & Social) designed from the ground up to integrate with any eCommerce website. With Remarkety you can segment and target your customers, based on retail data, real-time online shopping behavior including online & offline purchases. Remarkety combines eCommerce data, shopping behavior and predictive algorithms to deliver effective campaigns that increase LTV and optimize conversion rate.

**Average Rating:** 4.4/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate Remarkety?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Remarkety?

- **Seller:** [Remarkety](https://www.g2.com/sellers/remarkety)
- **Year Founded:** 2012
- **HQ Location:** New York, NY
- **Twitter:** @remarkety  
570 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23153e6aa881ce1a23699cb9755da7dcb5785b42afaeb60744e49c85c1d86180&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F581397%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 73% Small, 27% Medium

#### What Do G2 Reviewers Say About Remarkety?

_AI-generated summary from verified user reviews_

##### Cons

- Users find the product **expensive** , particularly small to medium enterprises struggling with the high cost.

#### What Are Recent G2 Reviews of Remarkety?

**["Remarkety has strong integration capabilities and effective marketing strategies."](https://www.g2.com/survey_responses/remarkety-review-13095106)**

**Rating:** 4.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/remarkety-review-13095106)

**["Effortless B2B Engagement, Powerful Yet Needs Flexibility"](https://www.g2.com/survey_responses/remarkety-review-12483514)**

**Rating:** 4.0/5.0 stars

_— Sandercock O._

[Read full review](https://www.g2.com/survey_responses/remarkety-review-12483514)

#### What Are G2 Users Discussing About Remarkety?

- [What is Remarkety used for?](https://www.g2.com/discussions/what-is-remarkety-used-for)

### [Delivra](https://www.g2.com/products/delivra/reviews)

Delivra is an email marketing platform helping marketers of any expertise captivate and grow their audience. With more than 20 years of unrivaled customer success, Delivra helps businesses engage in meaningful conversations that produce tangible results. Their focus on approachable solutions has helped empower thousands of organizations across industries to take control of complex marketing automation and data handling. Delivra scales with you and provides the tools you need to succeed every step of the way. Built for busy marketers, Delivra offers a full suite of features to help teams reach their goals. Easily build and send impactful email marketing campaigns with a customizable drag and drop editor. Automate your customer communications by strategically plotting an entire email series, determining which mailings are sent based on a variety of subscriber actions, inactions or time. Get more engagement from your audience and reach customers outside of their inbox with expert segmentation and SMS marketing. Whether you’re working B2B, promoting a Non-Profit, or planning an event, Delivra provides robust analytics and ongoing support to encourage users to hone in and refine their strategy. Integrate with a wide variety of CRM’s, e-commerce platforms, and web analytics tools so everything you need is available in one place. The software either plugs right into the current tech, or Delivra builds out a custom integration to ensure that everything works smoothly.

**Average Rating:** 4.3/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate Delivra?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 6.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Delivra?

- **Seller:** [Delivra](https://www.g2.com/sellers/delivra)
- **Year Founded:** 1999
- **HQ Location:** Indianapolis, Indiana
- **Twitter:** @delivra  
2,078 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73ad5bf50772ccf1390bd26a45e25782fa2e4c85629af67089027722a79bf505&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F273329%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Marketing and Advertising, Non-Profit Organization Management
- **Company Size:** 48% Small, 44% Medium

#### What Do G2 Reviewers Say About Delivra?

_AI-generated summary from verified user reviews_

##### Pros

- Users love Delivra for its **effortless automation features** , streamlining email campaigns and enhancing marketing productivity.
- Users value the **ease of use** of Delivra, enjoying its smooth interface and quick campaign setup.
- Users love the **automation features** in Delivra, enhancing their marketing strategies with effortless lead capture and personalization.
- Users appreciate the **easy setup** of Delivra, making campaign management quick and stress-free from the start.
- Users appreciate the **ease of use and automation features** of Delivra, simplifying their email marketing experience significantly.

##### Cons

- Users find the **difficult automation** with Delivra challenging, impacting their overall experience and effectiveness.
- Users face **integration issues** with Delivra, making automation and customization more challenging than desired.
- Users find the **limited customization** in Delivra restrictive, desiring more flexibility with templates and design options.
- Users find **automation complexity** and the integration ecosystem of Delivra challenging, affecting user experience negatively.
- Users find the **automation complexity** and integration ecosystem somewhat challenging when using Delivra.

#### What Are Recent G2 Reviews of Delivra?

**["Streamlined Multi-Channel Communication, Needs Local Compliance Enhancements"](https://www.g2.com/survey_responses/delivra-review-13058641)**

**Rating:** 4.5/5.0 stars

_— Gaston A._

[Read full review](https://www.g2.com/survey_responses/delivra-review-13058641)

**["Streamlined GDPR Compliance, But Needs Localization Improvements"](https://www.g2.com/survey_responses/delivra-review-13042859)**

**Rating:** 4.0/5.0 stars

_— Mark J._

[Read full review](https://www.g2.com/survey_responses/delivra-review-13042859)

#### What Are G2 Users Discussing About Delivra?

- [What is Delivra used for?](https://www.g2.com/discussions/what-is-delivra-used-for)

### [Positive User](https://www.g2.com/products/positive-user/reviews)

Part of Positive’s digital marketing ecosystem, Positive User is the customer engagement platform built to bridge the gap between tools that are too limited for growth and platforms that are too complex and expensive. One platform. Every channel. One customer profile. Email, SMS, WhatsApp, web push, in-app, chat, landing pages, CRM, and automation: what five different vendors usually sell you, working from a single login. Marketing, sales, and customer service teams across Europe use Positive User to orchestrate the full customer journey, from first contact to loyalty, without technical barriers. What makes us different: -Clean and intuitive by design: drag-and-drop builder, ready-made automation scenarios, and onboarding AI who do the heavy lifting with you - Powerful enough to scale without limits: advanced workflows, granular segmentation and behavioral triggers -AI-native from day one: Uma, our always-on AI assistant, is embedded directly in your workflow so you can access data and uncover insights in natural language, instantly -Built and hosted in Europe: 100% European infrastructure, teams, and data governance, under European law -Human at the core: multilingual support, local teams, and strategic guidance from people who know your market Our team consists of people who always reach out for more and don’t understand the meaning of the word ‘impossible’. Trusted by 100,000+ businesses across Europe. From independent founders to companies serving millions of customers. To learn more visit: https://user.com/

**Average Rating:** 4.3/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate Positive User?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Positive User?

- **Seller:** [Positive User](https://www.g2.com/sellers/positive-user)
- **Year Founded:** 2016
- **HQ Location:** Paris, FR
- **Twitter:** @user\_com\_app  
6,263 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70a50bafdda6c7c884c51ce22a55aa41734c9b2cfedfb7901c2703a98a724261&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fuser-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
72 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 76% Small, 18% Medium

#### What Do G2 Reviewers Say About Positive User?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effortless automation** capabilities of User.com, streamlining marketing operations and saving significant time.
- Users value the **automation features** of User.com, enabling efficient campaign management and seamless engagement across channels.
- Users commend the **ease of use** of User.com, highlighting its intuitive setup and streamlined marketing processes.
- Users appreciate the **easy implementation** of User.com, allowing for a quick and straightforward setup process for marketing automation.
- Users appreciate the **easy setup** of User.com, enabling quick onboarding and seamless integration with existing tools.

##### Cons

- Users face **automation complexity** in Positive User, struggling with advanced setups and overwhelming features for new users.
- Users find the **automation limitations** in Positive User hinder complex workflows, requiring cumbersome workarounds for advanced scenarios.
- Users experience **occasional glitches** with email delivery and integrations that hinder workflow efficiency.
- Users find the **learning curve steep** with User.com due to complex features and automation setups for new users.
- Users note a **lack of advanced customization** in workflow options, limiting complex automation abilities and user journeys.

#### What Are Recent G2 Reviews of Positive User?

**["Comprehensive CRM and Automation, Needs Enhanced Insights"](https://www.g2.com/survey_responses/positive-user-review-12532905)**

**Rating:** 4.0/5.0 stars

_— Udaya D._

[Read full review](https://www.g2.com/survey_responses/positive-user-review-12532905)

**["Perfect Fit for DACH B2B Sales Compliance"](https://www.g2.com/survey_responses/positive-user-review-12983474)**

**Rating:** 4.0/5.0 stars

_— Verified User in Building Materials_

[Read full review](https://www.g2.com/survey_responses/positive-user-review-12983474)

#### What Are G2 Users Discussing About Positive User?

- [What does User.Com do?](https://www.g2.com/discussions/what-does-user-com-do) - 1 comment
- [What is UserEngage?](https://www.g2.com/discussions/what-is-userengage)
- [Is User com good?](https://www.g2.com/discussions/is-user-com-good) - 1 comment
- [Is user com a CRM?](https://www.g2.com/discussions/is-user-com-a-crm)

### [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews)

LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes.

**Average Rating:** 4.4/5.0

**Total Reviews:** 219

#### How Do G2 Users Rate Leadsquared Marketing Automation?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Leadsquared Marketing Automation?

- **Seller:** [LeadSquared](https://www.g2.com/sellers/leadsquared)
- **Year Founded:** 2011
- **HQ Location:** Bangalore
- **Twitter:** @LeadSquared  
1,470 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad5ab27826d6eabef0bbaf2f637d5ec31d28b4b1c1d762bc6bae650ab0d5756f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2502171%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,060 employees on LinkedIn®
- **Phone:** 848-248-4002

#### Who Uses This Product?

- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Education Management, Marketing and Advertising
- **Company Size:** 44% Small, 36% Medium

#### What Do G2 Reviewers Say About Leadsquared Marketing Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **native sales and marketing unification** in Leadsquared, enabling seamless collaboration and real-time updates.
- Users find Leadsquared Marketing Automation to be **easy to use** , effectively enhancing lead management and integration with workflows.
- Users value the **seamless integration** of sales and marketing in Leadsquared, enhancing visibility and collaboration across teams.
- Users appreciate the **seamless integration of sales and marketing** in Leadsquared, enhancing visibility and collaboration across teams.
- Users value the **time efficiency** of Leadsquared Marketing Automation, benefiting from streamlined workflows and real-time lead updates.

##### Cons

- Users face **limited regional admin permissions** that complicate campaign management and increase risks of workflow errors.
- Users find **limited customization** a challenge, affecting their ability to manage campaigns and access features effectively.
- Users report **poor customer support** , noting slow responses and lack of knowledgeable assistance during critical campaign issues.
- Users find Leadsquared Marketing Automation to be **expensive** , with additional costs for automations and insufficient team support.
- Users find Leadsquared **inefficient** due to limited regional admin permissions, causing accidental overwrites and complex customizations.

#### What Are Recent G2 Reviews of Leadsquared Marketing Automation?

**["Highly Customizable Marketing Automation Backed by Helpful LeadSquared Developers"](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13222053)**

**Rating:** 4.5/5.0 stars

_— Eric H._

[Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13222053)

**["LeadSquared’s Powerful Automation and Flexible Workflows, Backed by Exceptional Support"](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13208836)**

**Rating:** 5.0/5.0 stars

_— Padmasree K._

[Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13208836)

#### What Are G2 Users Discussing About Leadsquared Marketing Automation?

- [What is Leadsquared Marketing Automation used for?](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for)
- [What is the best marketing automation software?](https://www.g2.com/discussions/what-is-the-best-marketing-automation-software)
- [Why LeadSquared What do you know about Leadsquared?](https://www.g2.com/discussions/why-leadsquared-what-do-you-know-about-leadsquared)
- [What is Eloqua marketing automation?](https://www.g2.com/discussions/what-is-eloqua-marketing-automation)
- [What do marketing automation tools do?](https://www.g2.com/discussions/what-do-marketing-automation-tools-do)

### [Click](https://www.g2.com/products/clickdimensions-click/reviews)

Click is the only complete marketing technology solution that is natively integrated with Microsoft Dynamics CRM. Our top-rated marketing automation platform and communication tools create a unified and seamless user experience, ensuring your Sales, Marketing and IT teams are fully aligned and able to work together easily and productively. Providing email, marketing automation, journey builders, web intelligence, lead scoring, web forms, landing pages, SMS messaging, event management, surveys, social media tools and much more, Click offers a comprehensive solution that meets the needs of businesses and organizations of all sizes. Over 3,700 customers across 76 countries trust us to provide the tools they need to drive marketing results. Discover what ClickDimensions can help you achieve. Click – Built to Grow your Business.

**Average Rating:** 4.0/5.0

**Total Reviews:** 293

#### How Do G2 Users Rate Click?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10)
- **Customization :** 7.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Click?

- **Seller:** [Click](https://www.g2.com/sellers/click)
- **Year Founded:** 2010
- **HQ Location:** Atlanta, GA
- **Twitter:** @ClickDimensions  
4,918 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=796101a9fb7e6a3b033718af5a393b74080132ba10fda675194e99d4f6d694d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1223882%2F&secure%5Burl_type%5D=linkedin_company_website)  
167 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Director of Marketing, Marketing Manager
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 47% Medium, 38% Small

#### What Do G2 Reviewers Say About Click?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Click to be **easy to use** , appreciating its straightforward setup and problem-free online shopping experience.
- Users appreciate the **ease of use and extensive features** of Click, enhancing online shopping and business management.
- Users value Click's **user-friendly design** , effective tools, and responsive customer service that enhance team collaboration and efficiency.
- Users value the **responsive customer service** of Click, ensuring prompt solutions whenever issues arise.
- Users praise the **exceptional customer support** of Click, appreciating the prompt solutions available 24/7.

##### Cons

- Users find the **excessive email spam** from Click overwhelming and prefer a more manageable communication approach.
- Users find the **poor notifications** overwhelming and distracting, complicating their ability to tailor communication preferences.
- Users face **complex setup challenges** with Click, leading to frustration and lengthy adjustments for effective communication.
- Users find the **complexity of setup** for Click to be a significant hurdle, especially with integrations.
- Users find the **dependency issues** create a cluttered interface, especially during large project management.

#### What Are Recent G2 Reviews of Click?

**["Clean, Easy Navigation with Well-Organized Tasks"](https://www.g2.com/survey_responses/click-review-12817705)**

**Rating:** 4.5/5.0 stars

_— Verified User in Research_

[Read full review](https://www.g2.com/survey_responses/click-review-12817705)

**["User-Friendly Marketing Automation That Integrates Smoothly with Microsoft Dynamics 365"](https://www.g2.com/survey_responses/click-review-12378339)**

**Rating:** 4.5/5.0 stars

_— Sunil C._

[Read full review](https://www.g2.com/survey_responses/click-review-12378339)

#### What Are G2 Users Discussing About Click?

- [What is ClickDimensions used for?](https://www.g2.com/discussions/what-is-clickdimensions-used-for) - 2 comments, 1 upvote

### [Mautic](https://www.g2.com/products/mautic-mautic/reviews)

Mautic is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source product is community supported.

**Average Rating:** 4.6/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Mautic?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Customization :** 8.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Mautic?

- **Seller:** [Mautic](https://www.g2.com/sellers/mautic)
- **Year Founded:** 2014
- **HQ Location:** Medford, MA
- **Twitter:** @MauticCommunity  
3,125 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fb48e4361284ff5a3be32b602a0b40b7ef379cd936a02e3a18025fcee74f69a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3837477%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 73% Small, 9% Medium

#### What Are Recent G2 Reviews of Mautic?

**["the most complete option I have found"](https://www.g2.com/survey_responses/mautic-review-10471156)**

**Rating:** 4.5/5.0 stars

_— johan m._

[Read full review](https://www.g2.com/survey_responses/mautic-review-10471156)

**["Versatile Marketing Automation with Mautic, User-Friendly"](https://www.g2.com/survey_responses/mautic-review-12721969)**

**Rating:** 4.5/5.0 stars

_— Dimitrios K._

[Read full review](https://www.g2.com/survey_responses/mautic-review-12721969)

### [Keap](https://www.g2.com/products/thryv-keap/reviews)

Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. The Keap CRM has everything you need to automate your business: lead capture and management, sales automation, marketing automation, email automation and text marketing.

**Average Rating:** 3.8/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Keap?

- **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Keap?

- **Seller:** [Thryv](https://www.g2.com/sellers/thryv)
- **Year Founded:** 2012
- **HQ Location:** Dallas, TX
- **Twitter:** @thryv  
8,415 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27887848e034bb1ec04ffc19993643ac5aba8ec3f47189ab13b2d95d7f950b19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthryvinc&secure%5Burl_type%5D=linkedin_company_website)  
5,883 employees on LinkedIn®
- **Ownership:** NASDAQ: THRY

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 73% Small, 23% Medium

#### What Do G2 Reviewers Say About Keap?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of automation** in Keap, enabling effective task management and seamless campaign execution.
- Users love Keap's **advanced automation features** , enabling efficient management of marketing campaigns and client communication.
- Users value the **ease of use** of Keap, praising its intuitive design and seamless setup for managing tasks.
- Users appreciate the **automation efficiency** of Keap, simplifying tasks like reminders and client management seamlessly.
- Users value the **automation capabilities** of Keap, appreciating its efficiency in managing marketing tasks seamlessly.

##### Cons

- Users find Keap's **complexity** challenging, particularly for those with fewer contacts or new to the platform.
- Users find Keap to be **quite expensive** compared to competitors, which has led some to seek alternatives.
- Users find **lack of flexibility** in Keap, requiring significant effort and resources for effective customization.
- Users find the **learning curve steep** with Keap, requiring significant effort to fully utilize its capabilities.
- Users find **limitations in flexibility** for invoicing, making it less suitable for small companies or entrepreneurs.

#### What Are Recent G2 Reviews of Keap?

**["Powerful Automation with Ease, but Pricey"](https://www.g2.com/survey_responses/keap-review-12720086)**

**Rating:** 4.5/5.0 stars

_— karan k._

[Read full review](https://www.g2.com/survey_responses/keap-review-12720086)

**["Seamless Business Automation and CRM Efficiency"](https://www.g2.com/survey_responses/keap-review-12701290)**

**Rating:** 4.5/5.0 stars

_— SHEMEKA J._

[Read full review](https://www.g2.com/survey_responses/keap-review-12701290)

#### What Are G2 Users Discussing About Keap?

- [What is KEAP?](https://www.g2.com/discussions/what-is-keap)

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