# Best Marketing Automation Software for Small Business - Page 2

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 509

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,000+ Authentic Reviews
- 509+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=22329&focus%5B%5D=3644&focus%5B%5D=121648&focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=18316)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Omnisend, Intuit Mailchimp All-in-One Marketing Platform, Attentive, Insider One, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=klaviyo&focus%5B%5D=omnisend&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=customer-io&segment=small-business)

**Sponsored**

### Whale

Turn scattered knowledge into scalable systems with Whale. Whale helps fast-growing teams capture processes, train employees, and answer questions — without the chaos of scattered docs or outdated wikis. What Whale Does: - AI process capture: Turn screen recordings, videos, or existing docs into structured SOPs in minutes - Alice (AI assistant): Employees get instant answers to "how do we do X?" in any language, any channel - Training built-in: Convert SOPs into onboarding flows and quizzes so people actually learn - Mobile-first access: QR codes and mobile app mean SOPs live where the work happens Why Teams Choose Whale: - Cut onboarding time by 50% by connecting training to live processes - Reduce documentation time by 70% with AI-powered capture - Keep knowledge current — not buried in Google Docs nobody reads Who Uses Whale: Operations leaders and HR teams at scaling companies (50-500 employees) who need to onboard faster and standardize without slowing down.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-03T18%3A58%3A19Z&secure%5Bdisplayable_resource_id%5D=1313&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=138874&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=138874&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Fsmall-business%3Fpage%3D2&secure%5Btoken%5D=2e0f668239b7ab42c7cd53eb65369765fe9bd50d796865ac2ac2faf985902bdb&secure%5Burl%5D=https%3A%2F%2Fusewhale.io%2F&secure%5Burl_type%5D=free_trial)

### [Dotdigital](https://www.g2.com/es/products/dotdigital/reviews)

Dotdigital es una plataforma global de compromiso con el cliente, automatización de marketing y datos que ayuda a ti y a tus equipos de marketing a crear experiencias conectadas y personalizadas en todos los canales. Puedes reunir todos tus datos de clientes, entender a tu audiencia y automatizar recorridos que generen resultados reales. Lo que puedes hacer con Dotdigital - Construir y automatizar campañas a través de correo electrónico, SMS, web, WhatsApp, redes sociales y más - Usar IA para predecir la intención, personalizar mensajes y mejorar el rendimiento - Crear una vista única del cliente conectando Shopify, Magento, tu CRM y más - Alcanzar audiencias B2B, B2C y sin fines de lucro con recorridos que se adaptan a tus objetivos Por qué los mercadólogos eligen Dotdigital - Fácil de usar para los mercadólogos del día a día - Se adapta a tus datos, canales y equipos - Te ayuda a ofrecer experiencias al cliente oportunas y relevantes - Comprobado para aumentar el compromiso, las conversiones y la lealtad Un poco más sobre Dotdigital: - Fuimos fundados en 1999 y anteriormente éramos conocidos como Dotmailer - Más de 4,000 marcas en todo el mundo usan Dotdigital para crecer las relaciones con los clientes - Nuestra sede está en London Bridge, Reino Unido - Más de 450 empleados ayudando a clientes globalmente, incluyendo el Reino Unido, EE.UU., Europa y JAPAC - Estamos orgullosos de ser la primera plataforma de automatización de marketing neutral en carbono del mundo - Contamos con las certificaciones ISO14001, ISO 27701 e ISO27001 Aprende más en dotdigital.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,205

#### How Do G2 Users Rate Dotdigital?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.6/10 (Category avg: 9.0/10)
- **Personalización:** 8.1/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.8/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Dotdigital?

- **Vendedor:** [Dotdigital](https://www.g2.com/es/sellers/dotdigital)
- **Sitio web de la empresa:** www.dotdigital.com
- **Año de fundación:** 1999
- **Ubicación de la sede:** London Bridge, London
- **Twitter:** @dotdigital  
15,898 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca510bb0dc0d083c7a2003a9c90fd2456bb499a672890697706f3a93064dcbfe&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1131881&secure%5Burl_type%5D=linkedin_company_website)  
472 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Marketing, Ejecutivo de Marketing
- **Top Industries:** Venta al por Menor, Marketing y publicidad
- **Company Size:** 46% Medium, 40% Small

#### What Do G2 Reviewers Say About Dotdigital?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios encuentran la **facilidad de uso** de Dotdigital excepcional, simplificando la creación de campañas y la gestión de bases de datos para todos los equipos.
- Los usuarios elogian el **excepcional servicio de atención al cliente** de Dotdigital, destacando su capacidad de respuesta y utilidad para resolver problemas rápidamente.
- Los usuarios valoran las **características completas** de Dotdigital, mejorando sus estrategias de marketing y la segmentación de audiencia de manera efectiva.
- Los usuarios valoran la **interfaz fácil de usar y el excelente soporte** de Dotdigital, mejorando significativamente su experiencia de marketing por correo electrónico.
- Los usuarios encuentran el proceso de **configuración fácil** de Dotdigital sin problemas, ayudado por una excelente incorporación y una asistencia al cliente de apoyo.

##### Cons

- Los usuarios notan varias **funciones faltantes** en Dotdigital, incluyendo copiar y pegar secciones y opciones avanzadas de segmentación.
- Los usuarios encuentran la **curva de aprendizaje empinada** debido a las complejidades iniciales en la configuración y navegación de funciones.
- Los usuarios encuentran que las **funciones limitadas** de Dotdigital son insuficientes para recorridos de correo electrónico avanzados e informes, lo que dificulta la funcionalidad óptima.
- Los usuarios notan **limitaciones en los informes y la incorporación** , encontrando las opciones de integración y plantillas inicialmente abrumadoras y deficientes.
- Los usuarios encuentran que Dotdigital tiene **opciones limitadas** para la segmentación avanzada y carece de flexibilidad para esfuerzos de correo electrónico a mayor escala.

#### What Are Recent G2 Reviews of Dotdigital?

**["Herramientas de Segmentación Potentes para Mensajes Dirigidos"](https://www.g2.com/es/survey_responses/dotdigital-review-13182128)**

**Rating:** 5.0/5.0 stars

_— Michael W._

[Read full review](https://www.g2.com/es/survey_responses/dotdigital-review-13182128)

**["Dotdigital: Automatización de marketing intuitiva y escalable con un soporte excepcional"](https://www.g2.com/es/survey_responses/dotdigital-review-13090251)**

**Rating:** 5.0/5.0 stars

_— Mike H._

[Read full review](https://www.g2.com/es/survey_responses/dotdigital-review-13090251)

#### What Are G2 Users Discussing About Dotdigital?

- [¿Para qué se utiliza Dotdigital?](https://www.g2.com/es/discussions/what-is-dotdigital-used-for) - 1 comment
- [What is engagement cloud in Magento 2?](https://www.g2.com/es/discussions/what-is-engagement-cloud-in-magento-2)
- [How do I use Dotmailer?](https://www.g2.com/es/discussions/how-do-i-use-dotmailer)
- [¿Cuánto cuesta Dotmailer?](https://www.g2.com/es/discussions/how-much-does-dotmailer-cost) - 1 comment
- [¿Qué es la nube de compromiso?](https://www.g2.com/es/discussions/what-is-engagement-cloud) - 1 comment

### [Birdeye](https://www.g2.com/products/birdeye/reviews)

Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. AI Coworkers → Do the Jobs Jay (marketing), Robin (operations), and Myna (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. You're not buying features. You're adding AI staff to every location. So the work gets done at every location — without stretching your team thinner. Agents → Do the Work Each coworker employs multiple agents that work together to complete a job. The way those agents work is what makes us different. Most software tells you what's happening; our agents decide what to do — and do it, with your approval. They consolidate every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reason with your brand voice and industry context; and act — together — to drive the outcome. So one review, one campaign, one missed call becomes a finished outcome, not a task sitting in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale.

**Average Rating:** 4.7/5.0

**Total Reviews:** 4,069

#### How Do G2 Users Rate Birdeye?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 5.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Birdeye?

- **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye)
- **Company Website:** www.birdeye.com
- **Year Founded:** 2012
- **HQ Location:** Palo Alto, CA
- **Twitter:** @BirdEye\_  
5,232 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,442 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Hospital & Health Care, Real Estate
- **Company Size:** 47% Small, 34% Medium

#### What Do G2 Reviewers Say About Birdeye?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Birdeye incredibly **easy to use** , appreciating the intuitive setup and seamless navigation for managing reviews.
- Users value the **ease of use** of Birdeye, finding navigation and review management straightforward and efficient.
- Users value the **user-friendly review management** features of Birdeye, enhancing communication and reputation effortlessly.
- Users commend the **excellent customer support** from Birdeye, ensuring smooth integration and great success in implementation.
- Users appreciate the **ease of use and convenience** of Birdeye, especially for managing reviews and patient communication.

##### Cons

- Users note the **missing features** in Birdeye, wishing for integration with TikTok and other enhancements.
- Users note that Birdeye's **slow UI and AI improvements needed** impact efficiency and customer service experience.
- Users find it **confusing to manage reviews** effectively due to integration and dashboard usability issues.
- Users note a **learning curve** with Birdeye's interface that may challenge those less familiar with technology.
- Users find the **limited features** of Birdeye lack comprehensive tools and integrations needed for a better experience.

#### What Are Recent G2 Reviews of Birdeye?

**["We Came Back to Birdeye for a Reason"](https://www.g2.com/survey_responses/birdeye-review-13192521)**

**Rating:** 5.0/5.0 stars

_— Terry Lind S._

[Read full review](https://www.g2.com/survey_responses/birdeye-review-13192521)

**["Reputation Management Life Saver!"](https://www.g2.com/survey_responses/birdeye-review-8930451)**

**Rating:** 5.0/5.0 stars

_— Lisbeth M._

[Read full review](https://www.g2.com/survey_responses/birdeye-review-8930451)

#### What Are G2 Users Discussing About Birdeye?

- [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment
- [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment
- [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 3 comments
- [How much is BirdEye monthly?](https://www.g2.com/discussions/how-much-is-birdeye-monthly) - 1 comment
- [What does BirdEye cost?](https://www.g2.com/discussions/what-does-birdeye-cost) - 1 comment

### [Adobe Marketo Engage](https://www.g2.com/es/products/adobe-marketo-engage/reviews)

Marketo Engage es una plataforma integral de automatización de marketing impulsada por IA que permite a los equipos escalar el compromiso personalizado del comprador y generar un crecimiento predecible del pipeline y los ingresos. Ayuda a atraer a los compradores adecuados, nutrirlos a través de canales y recorridos, alinear los esfuerzos de ventas y marketing, y ofrecer información que maximiza el impacto del marketing en los ingresos. Como un centro centralizado para la orquestación y ejecución de campañas multicanal, Adobe Marketo Engage apoya a empresas de todos los tamaños, ayudándolas a adquirir, nutrir, expandir y retener clientes a lo largo de complejos recorridos de compra. Al integrarse con herramientas de ventas, agiliza la automatización de marketing, la gestión de campañas y el cultivo de leads. Ya sea que seas una pequeña empresa en rápido crecimiento o una empresa global, Marketo Engage empodera a los equipos de marketing para lanzar más campañas, generar más leads listos para la venta y mejorar el rendimiento de ventas. Respaldado por tecnología probada, servicios integrales y orientación experta, Marketo Engage ayuda a miles de empresas en todo el mundo a transformar el marketing de un centro de costos a un generador de ingresos.

**Average Rating:** 4.1/5.0

**Total Reviews:** 3,025

#### How Do G2 Users Rate Adobe Marketo Engage?

- **¿Ha sido the product un buen socio para hacer negocios?:** 7.7/10 (Category avg: 9.0/10)
- **Personalización:** 7.7/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 7.7/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Adobe Marketo Engage?

- **Vendedor:** [Adobe](https://www.g2.com/es/sellers/adobe)
- **Sitio web de la empresa:** adobe.com
- **Año de fundación:** 1982
- **Ubicación de la sede:** San Jose, CA
- **Twitter:** @Adobe  
956,842 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Operaciones de Marketing, Gerente de Marketing
- **Top Industries:** Software de Computadora, Marketing y publicidad
- **Company Size:** 53% Medium, 25% Large

#### What Do G2 Reviewers Say About Adobe Marketo Engage?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios encuentran la **facilidad de uso** de Marketo Engage excepcional, simplificando las actualizaciones y mejorando la eficiencia general del marketing.
- Los usuarios valoran la **automatización efectiva** en Adobe Marketo Engage, mejorando la productividad y la gestión de campañas sin problemas.
- Los usuarios valoran las **características robustas y las fuertes capacidades de integración** de Adobe Marketo Engage, mejorando su efectividad en marketing.
- Los usuarios elogian a Marketo Engage por sus **fuertes capacidades de integración** , lo que facilita la conexión efectiva con otras herramientas.
- Los usuarios aprecian la **automatización de marketing efectiva** de Adobe Marketo Engage, mejorando significativamente la gestión y personalización de campañas.

##### Cons

- Los usuarios encuentran el **empinada curva de aprendizaje** de Adobe Marketo Engage desafiante, requiriendo tiempo y experiencia técnica para navegar.
- Los usuarios experimentan una **curva de aprendizaje pronunciada** con Adobe Marketo Engage, requiriendo tiempo y habilidades técnicas para navegar de manera efectiva.
- Los usuarios encuentran que Marketo Engage tiene una **interfaz no intuitiva** que complica significativamente el aprendizaje y la usabilidad.
- Los usuarios encuentran la **complejidad en torno a las campañas y la gestión de archivos** engorrosa, lo que hace que la organización y la usabilidad sean desafiantes.
- Los usuarios encuentran Adobe Marketo Engage **extremadamente caro** , particularmente en comparación con otras plataformas de automatización de marketing, lo que afecta la accesibilidad.

#### What Are Recent G2 Reviews of Adobe Marketo Engage?

**["La herramienta de operaciones y automatización de marketing más poderosa"](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-8166383)**

**Rating:** 5.0/5.0 stars

_— Robyn H._

[Read full review](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-8166383)

**["Scalable, Flexible Platform for Complex Marketing Automation"](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-12880708)**

**Rating:** 4.0/5.0 stars

_— Lindsay C._

[Read full review](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-12880708)

#### What Are G2 Users Discussing About Adobe Marketo Engage?

- [¿Cómo permite Adobe Marketo Engage a los especialistas en marketing crear campañas de marketing más personalizadas y efectivas?](https://www.g2.com/es/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment
- [¿Para qué se utiliza Adobe Marketo Engage?](https://www.g2.com/es/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes
- [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/es/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for)
- [¿Quién usa Marketo?](https://www.g2.com/es/discussions/who-uses-marketo) - 2 comments
- [¿Es Marketo un CRM?](https://www.g2.com/es/discussions/is-marketo-a-crm) - 3 comments

### [Odoo Marketing Automation](https://www.g2.com/products/odoo-marketing-automation/reviews)

Odoo allows users to easily craft sophisticated end-to-end customer journeys, design engaging email campaigns in minutes, and allows them to seamlessly create automatic (and targeted) marketing campaigns. That’s right! Odoo has simplified the process entirely, and let’s users fully customize and create automatic (and targeted) marketing campaigns. Simply segment your prospects database to deliver the right message to the right prospect at the right time. Users can also set up advanced marketing workflows centered around your prospects. You can then nurture them efficiently (and effectively) through your sales funnel, 24/7! With Odoo, you can easily customize your workflows, thanks to their beautiful visual interface. Creating a multi-stage campaign, with several paths, is as simple as two-step campaigns. Add new actions and select “Time Triggers” directly on your workflow. Users can automate a whole lot more than just emails. Trigger any action you need to streamline your workflow. Create end-to-end customer journeys, and use those workflows to automate tasks, such as: moving a lead forward in the sales funnel, assigning engaged prospects to your sales team, updating a record, and much, much more! Users can utilize “if/then” actions to perform specific tasks after an email has been opened, clicked, or replied. Talk about marketing automation! You can easily automate your marketing processes with the Odoo Suite of Marketing Apps - they have it all!

**Average Rating:** 4.5/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate Odoo Marketing Automation?

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.0/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Odoo Marketing Automation?

- **Seller:** [Odoo](https://www.g2.com/sellers/odoo)
- **Year Founded:** 2005
- **HQ Location:** Brussels, Belgium
- **Twitter:** @Odoo  
55,391 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a5c2909893f928df131888ff32e9c04d541ff4f4e70d91d927b1d18bacee41c2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F633558%2F&secure%5Burl_type%5D=linkedin_company_website)  
8,467 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 61% Small, 25% Medium

#### What Do G2 Reviewers Say About Odoo Marketing Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in Odoo Marketing Automation, making it a clean and efficient choice for campaigns.
- Users appreciate the **seamless automation** in Odoo Marketing Automation, enhancing efficiency and boosting conversion rates effortlessly.
- Users value the **time-saving automation** of Odoo Marketing Automation, streamlining campaign management and enhancing efficiency.
- Users value the **automation efficiency** of Odoo Marketing Automation, streamlining tasks and enhancing campaign effectiveness effortlessly.
- Users love the **seamless integration and automation features** of Odoo Marketing Automation, enhancing campaign efficiency and personalization.

##### Cons

- Users find Odoo Marketing Automation has a **steep learning curve** , making it challenging for newcomers to navigate effectively.
- Users find the **learning difficulty** in Odoo Marketing Automation to be a barrier for non-technical users.
- Users find Odoo Marketing Automation has **limited features** that require technical skills for advanced customizations and reporting.
- Users find the **steep learning curve** challenging, particularly for those unfamiliar with the Odoo ecosystem.
- Users report frequent issues with the **dashboard configuration** , making it difficult to customize and manage their view effectively.

#### What Are Recent G2 Reviews of Odoo Marketing Automation?

**["Great CRM and Automation Integration"](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12814497)**

**Rating:** 4.5/5.0 stars

_— LAKSHAY S._

[Read full review](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12814497)

**["Odoo’s Modular, Customizable All-in-One Platform with an Intuitive UI"](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12744935)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12744935)

#### What Are G2 Users Discussing About Odoo Marketing Automation?

- [What is the best software for marketing automation?](https://www.g2.com/discussions/odoo-marketing-automation-what-is-the-best-software-for-marketing-automation)
- [What are marketing automation features?](https://www.g2.com/discussions/odoo-marketing-automation-what-are-marketing-automation-features)
- [What are the four key features of marketing automation software?](https://www.g2.com/discussions/odoo-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software)
- [What is Odoo marketing automation?](https://www.g2.com/discussions/what-is-odoo-marketing-automation)

### [Thryv](https://www.g2.com/products/thryv/reviews)

Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell more, and grow faster—all from one centralized solution. Designed to replace disconnected tools, Thryv combines essential business software into one easy-to-use platform. Now including Keap, Thryv delivers powerful CRM software, marketing automation, and sales management tools that help small businesses capture more leads, automate follow-ups, and increase repeat business. With built-in tools for lead management, email and SMS marketing, pipeline tracking, and customer relationship management, Thryv + Keap help teams stay organized and close more deals. From getting found online with digital marketing tools to managing customer relationships and automating sales workflows, Thryv + Keap simplify every stage of the customer journey. The result is a scalable, all-in-one CRM and marketing platform that helps small businesses save time, increase efficiency, and focus on what matters most—running and growing their business.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,893

#### How Do G2 Users Rate Thryv?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Thryv?

- **Seller:** [Thryv](https://www.g2.com/sellers/thryv)
- **Company Website:** Thryv.com
- **Year Founded:** 2012
- **HQ Location:** Dallas, TX
- **Twitter:** @thryv  
8,415 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27887848e034bb1ec04ffc19993643ac5aba8ec3f47189ab13b2d95d7f950b19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthryvinc&secure%5Burl_type%5D=linkedin_company_website)  
5,883 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 90% Small, 9% Medium

#### What Do G2 Reviewers Say About Thryv?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Thryv to be **easy to use** , seamlessly integrating various features for efficient team collaboration.
- Users appreciate the **automation features** of Thryv, enabling streamlined follow-ups and consistent client engagement.
- Users love the **automation features** of Thryv, enhancing efficiency in managing client follow-ups and nurturing campaigns.
- Users value the **great customer support** from Thryv, highlighting its helpfulness and comprehensiveness.
- Users appreciate the **powerful automation features** of Thryv, finding it easy to use and engaging.

##### Cons

- Users express disappointment over **missing features** and constant glitches, undermining their overall experience with Thryv.
- Users find the **learning curve challenging** , requiring time and support to navigate the many features effectively.
- Users experience **constant glitches** with Thryv, leading to dissatisfaction and a lack of essential export options.
- Users find **limited features** in Thryv, such as insufficient data management and challenging segmentation capabilities.
- Users find Thryv to be **expensive** , especially with additional setup and customization costs due to its complexity.

#### What Are Recent G2 Reviews of Thryv?

**["Keap/Thryv has helped me grow my business in ways I never thought I could"](https://www.g2.com/survey_responses/thryv-review-8053452)**

**Rating:** 5.0/5.0 stars

_— Heather W._

[Read full review](https://www.g2.com/survey_responses/thryv-review-8053452)

**["All-in-One Thryv Platform That Streamlined Our Workflow and Saved Us Money"](https://www.g2.com/survey_responses/thryv-review-12972196)**

**Rating:** 5.0/5.0 stars

_— Alan H._

[Read full review](https://www.g2.com/survey_responses/thryv-review-12972196)

#### What Are G2 Users Discussing About Thryv?

- [What is Thryv used for?](https://www.g2.com/discussions/what-is-thryv-used-for)
- [How do I cancel Thryv?](https://www.g2.com/discussions/how-do-i-cancel-thryv)
- [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) - 3 comments
- [Who owns Thryv software?](https://www.g2.com/discussions/who-owns-thryv-software)
- [Is KEAP an Infusionsoft?](https://www.g2.com/discussions/is-keap-an-infusionsoft) - 4 comments

### [vcita](https://www.g2.com/es/products/vcita/reviews)

vcita: Solución integral de gestión empresarial diseñada para ayudar a los dueños de negocios ocupados a mantenerse organizados y ofrecer experiencias excepcionales a los clientes. vcita es un software de gestión empresarial integral diseñado para empoderar a las pequeñas y medianas empresas con herramientas digitales para automatizar tareas administrativas y ofrecer experiencias excepcionales a los clientes. Con vcita, los dueños de negocios pueden optimizar operaciones, ahorrar tiempo y fomentar el crecimiento a través de la automatización inteligente y la integración sin problemas. Características clave de la solución todo en uno de vcita: • CRM y Gestión de Clientes: Administra fácilmente la información de los clientes, el historial de comunicación y realiza un seguimiento de las interacciones con tarjetas de cliente y flujos de trabajo personalizables. • Cobro de Pagos y Facturación: Automatiza la facturación, los presupuestos, la facturación y el cobro de pagos para asegurarte de recibir el pago a tiempo 3 veces más rápido. • Programación en Línea y Gestión de Calendarios: Permite a los clientes programar citas 24/7, manteniendo tu calendario y el de tu personal lleno con recordatorios automáticos y confirmaciones de reuniones. • Marketing por SMS y Correo Electrónico: Ejecuta campañas dirigidas y seguimientos automáticos a través de campañas de SMS y correo electrónico para fomentar relaciones y retener clientes. • Captura de Leads: Captura de manera segura nuevos leads directamente desde tu sitio web, asegurando una integración sin problemas en tu CRM y flujo de negocio. • Portal de Clientes: Permite a tus clientes reservar, pagar, enviar mensajes y compartir documentos a través de un portal de clientes seguro y con tu marca, en cualquier momento y desde cualquier dispositivo. • Gestión de Documentos y Archivos: Almacena, comparte y gestiona documentos de manera segura en un solo lugar para un fácil acceso. • Recordatorios Automáticos: Establece recordatorios para clientes y personal para asegurarte de que no se pierda ninguna cita o pago. • Automatización de Marketing: Involucra a los clientes con campañas automáticas de SMS y correo electrónico, ahorrándote tiempo y esfuerzo en comunicaciones rutinarias. Últimas Actualizaciones: • BizAI - Asistente de IA: Un asesor empresarial totalmente integrado y potenciado por IA que ofrece información personalizada y automatiza tareas como la programación y la comunicación con clientes. Aprende de los comentarios de los usuarios y los datos empresariales para proporcionar recomendaciones personalizadas, permitiendo a los dueños de negocios mantenerse en control. • Integración con Facebook Messenger: Captura leads directamente desde Facebook Messenger e intégralos en tu CRM, haciendo que la comunicación con prospectos sea más fluida. • Programación de Múltiples Servicios: Programa múltiples servicios dentro de una sola cita con el cliente, permitiendo una gestión más fácil de las necesidades complejas de los clientes. • Aplicación de Llamadas y Mensajes de Texto: La nueva integración permite a las empresas gestionar tanto llamadas como mensajes de texto desde un solo número de teléfono empresarial, optimizando la comunicación y ofreciendo características como grabación de llamadas, registros de llamadas perdidas y saludos personalizados. • Flujos de Trabajo de Pago: Los nuevos flujos de trabajo de pago optimizados permiten a las empresas cobrar a los clientes directamente desde el catálogo de servicios, proporcionando una experiencia similar a un punto de venta para pagos más rápidos. ¿Por qué elegir vcita? Únete a más de 100,000 empresas a nivel mundial que utilizan vcita para automatizar tareas, mejorar las relaciones con los clientes y hacer crecer su negocio. Ya sea que busques optimizar la facturación, mejorar los esfuerzos de marketing u ofrecer una mejor experiencia al cliente, vcita ofrece una solución poderosa y fácil de usar que lo cubre todo.

**Average Rating:** 4.5/5.0

**Total Reviews:** 79

#### How Do G2 Users Rate vcita?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.1/10 (Category avg: 9.0/10)
- **Personalización:** 9.5/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 9.3/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 9.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind vcita?

- **Vendedor:** [vcita](https://www.g2.com/es/sellers/vcita)
- **Año de fundación:** 2010
- **Ubicación de la sede:** St. Petersburg Florida
- **Twitter:** @vCita  
1,739 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4c8add0ce36b69183c81d5250f6d26a15ecbe1fcfdedf21fcbf3ea6f4a400ed3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1816111%2F&secure%5Burl_type%5D=linkedin_company_website)  
150 empleados en LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Medicina Alternativa, Marketing y publicidad
- **Company Size:** 86% Small, 11% Medium

#### What Do G2 Reviewers Say About vcita?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios encuentran la **facilidad de uso** de vCita excepcional, simplificando las reservas de clientes y mejorando la gestión de horarios sin esfuerzo.
- Los usuarios aprecian los **recordatorios y confirmaciones automáticas** que agilizan la gestión de clientes y mejoran la eficiencia general.
- Los usuarios valoran el **soporte al cliente excepcional** de Vcita, destacando respuestas rápidas y asistencia útil para sus necesidades.
- Los usuarios admiran la **integración perfecta** con sitios web y calendarios, mejorando la experiencia de reserva para los clientes.
- Los usuarios aprecian las **integraciones sin problemas** con sitios web y calendarios, mejorando la reserva de citas y la interacción con los clientes.

##### Cons

- Los usuarios enfrentan **problemas de integración** con vcita, luchando con la sincronización de calendarios y requiriendo aplicaciones adicionales para la gestión de tareas.
- Los usuarios expresan un deseo por **funciones faltantes** como reembolsos parciales y una mejor integración con herramientas de gestión de tareas.
- Los usuarios encuentran vcita **caro** , necesitando actualizar para funciones básicas y enfrentando límites en la carga de documentos.
- Los usuarios enfrentan una **falta de integración** con otros servicios, lo que complica el flujo de trabajo y la gestión de tareas en vcita.
- Los usuarios experimentan problemas significativos de **vinculación** con vcita, causando confusión e inconsistencia entre plataformas, afectando la usabilidad.

#### What Are Recent G2 Reviews of vcita?

**["Un sistema backend excepcional transformó mi negocio"](https://www.g2.com/es/survey_responses/vcita-review-9522081)**

**Rating:** 5.0/5.0 stars

_— Neil D._

[Read full review](https://www.g2.com/es/survey_responses/vcita-review-9522081)

**["Un regalo del cielo para nuestro servicio comunitario de salud mental sin fines de lucro"](https://www.g2.com/es/survey_responses/vcita-review-12206525)**

**Rating:** 5.0/5.0 stars

_— Usuario verificado en Atención hospitalaria y sanitaria_

[Read full review](https://www.g2.com/es/survey_responses/vcita-review-12206525)

#### What Are G2 Users Discussing About vcita?

- [What does Vcita do?](https://www.g2.com/es/discussions/what-does-vcita-do)
- [Does vcita have an app?](https://www.g2.com/es/discussions/does-vcita-have-an-app)
- [How does vcita work?](https://www.g2.com/es/discussions/how-does-vcita-work)
- [What is vcita used for?](https://www.g2.com/es/discussions/what-is-vcita-used-for) - 1 upvote

### [Brevo Customer Data Platform](https://www.g2.com/products/brevo-customer-data-platform/reviews)

Brevo's Customer Data Platform (CDP) is a comprehensive solution designed to centralize, manage, and synchronize customer data across various platforms and channels. By consolidating both online and offline data into unified customer profiles, businesses gain a 360-degree view of their clientele, enabling more agile and informed decision-making. Key Features and Functionality: - Multiple Sources Import: Integrate data seamlessly from databases, data warehouses, FTP servers, or via API, ensuring all customer information is housed in a single platform. - Universal Data Model: Utilize standardized business objects to structure data consistently, enhancing scalability and coherence across datasets. - Identity Resolution: Implement custom deduplication rules to assign a unique identifier to each customer, eliminating redundancies and ensuring data accuracy. - Dataprep Custom Rules: Employ no-code recipes to clean and reformat data, preparing it for immediate business use without the need for technical expertise. - Scoring Library: Apply scoring models such as Recency, Frequency, Monetary (RFM) analysis or Lifetime Value (LTV) to refine marketing strategies and personalize customer interactions. - Dashboards & Data Exploration: Integrate with analytics tools to create advanced reports, facilitating better decision-making through comprehensive data visualization. Primary Value and Solutions Provided: Brevo's CDP empowers businesses to transform raw data into actionable insights, accelerating time-to-value and enhancing customer engagement. By unifying disparate data sources, companies can achieve a holistic understanding of their customers, leading to more personalized and effective marketing campaigns. The platform's intuitive tools allow teams to analyze customer behavior, segment audiences precisely, and deliver tailored content without relying on IT support. This streamlined approach not only improves operational efficiency but also drives smarter growth by enabling data-driven decisions that resonate with customers' preferences and behaviors.

**Average Rating:** 4.6/5.0

**Total Reviews:** 95

#### How Do G2 Users Rate Brevo Customer Data Platform?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Brevo Customer Data Platform?

- **Seller:** [Brevo](https://www.g2.com/sellers/brevo)
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @brevo\_official  
16,032 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb1865e18004827ab2ea39c9799da0a35d0ec34e5b444058766b28b4d23a58f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrevo%2F&secure%5Burl_type%5D=linkedin_company_website)  
898 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 89% Small, 7% Medium

#### What Do G2 Reviewers Say About Brevo Customer Data Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Brevo, remarking on its quick implementation and user-friendly design.
- Users praise the **responsive and helpful customer support** of Brevo, enhancing their overall experience with the platform.
- Users love the **free email marketing features** of Brevo, allowing seamless branding and audience building without initial costs.
- Users find Brevo Customer Data Platform to be **very user-friendly** , facilitating easy integration and a smooth experience.
- Users praise the **easy setup** of Brevo, finding it intuitive and efficient for their marketing needs.

##### Cons

- Users find the pricing for Brevo's plans to be **expensive** , especially when compared to competitors' offerings.
- Users face occasional **integration issues** with third-party tools, complicating their experience and requiring extra effort.
- Users find the **learning curve steep** with Brevo, especially for navigation and utilizing advanced features effectively.
- Users express frustration over **missing features** like segmented account access and limited chatbot domain connectivity.
- Users find the platform **not intuitive** , often struggling to navigate menus and perform basic tasks.

#### What Are Recent G2 Reviews of Brevo Customer Data Platform?

**["Easy-to-use tool for Customer Communication and Marketing Automation"](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-10647746)**

**Rating:** 4.0/5.0 stars

_— Carmen B._

[Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-10647746)

**["Brevo has been my reliable system for marketing automation for years."](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108)**

**Rating:** 5.0/5.0 stars

_— Helen W._

[Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108)

### [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews)

From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. Vendasta’s AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered. Visit our Trust Center at trust.vendasta.com for security documentation, compliance certifications, and data privacy details.

**Average Rating:** 4.5/5.0

**Total Reviews:** 534

#### How Do G2 Users Rate Vendasta AI Platform?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 7.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Vendasta AI Platform?

- **Seller:** [Vendasta](https://www.g2.com/sellers/vendasta)
- **Company Website:** www.vendasta.com
- **Year Founded:** 2008
- **HQ Location:** Saskatchewan
- **Twitter:** @Vendasta  
3,930 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6544d4f9729fc9e50198db32a7076ab16ab3af165e6fcdb3dd871aa2845ce6e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F203666%2F&secure%5Burl_type%5D=linkedin_company_website)  
752 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Management Consulting
- **Company Size:** 84% Small, 10% Medium

#### What Do G2 Reviewers Say About Vendasta AI Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **intuitive design and outstanding support** of the Vendasta AI Platform, enhancing service delivery and client satisfaction.
- Users value the **outstanding customer support** team at Vendasta, ensuring responsive and knowledgeable assistance for their needs.
- Users find the **ease of use** of the Vendasta AI Platform enhances efficiency and client engagement effortlessly.
- Users value the **all-in-one dashboard** of Vendasta AI Platform, making management of SEO and marketing tools seamless.
- Users admire the **efficiency** of Vendasta AI Platform, significantly reducing manual tasks and enhancing productivity.

##### Cons

- Users find the **learning curve steep** , with complexities in integrations and automations that hinder easier usage.
- Users find Vendasta AI Platform has **limited features** and complicated onboarding, making it hard to fully utilize.
- Users find the **difficult learning curve** challenging, particularly with integrations that can be overwhelming and complex.
- Users express frustration over **missing features** , such as improved proposals and effective project management within the Vendasta AI Platform.
- Users find the **complexity of integrations and automations** frustrating, leading to challenges in setup and execution.

#### What Are Recent G2 Reviews of Vendasta AI Platform?

**["Revolutionized Our Client AI Integration"](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)**

**Rating:** 5.0/5.0 stars

_— Chris H._

[Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)

**["Amazing AI Assistants, Simple to Use, and Fairly Priced"](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105)**

**Rating:** 5.0/5.0 stars

_— Carl B._

[Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105)

#### What Are G2 Users Discussing About Vendasta AI Platform?

- [How has CalendarHero improved your scheduling processes, and what features do you find most useful?](https://www.g2.com/discussions/how-has-calendarhero-improved-your-scheduling-processes-and-what-features-do-you-find-most-useful) - 1 comment
- [What is Vendasta used for?](https://www.g2.com/discussions/what-is-vendasta-used-for)
- [What is About.Me used for?](https://www.g2.com/discussions/what-is-about-me-used-for)
- [What is MatchCraft's AdVantage used for?](https://www.g2.com/discussions/what-is-matchcraft-s-advantage-used-for)
- [How do you automate zoom?](https://www.g2.com/discussions/calendarhero-how-do-you-automate-zoom) - 1 comment

### [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews)

Netcore is an agentic marketing platform trusted by 6,500+ brands across 40 countries for customer engagement, marketing automation, and personalization. We help marketing teams in ecommerce, retail, BFSI, large enterprise, and D2C build profitable growth through meaningful, data-driven customer connections. Our all-in-one MarTech platform brings together everything marketers need to engage, convert, and retain customers across channels: email marketing, WhatsApp marketing, push notifications, SMS, in-app messaging, and web personalization. With customer data platform (CDP) capabilities, customer journey orchestration, AI-led product recommendations, and onsite search, Netcore puts the customer at the core of every campaign. Netcore brings AI agents into the marketer's workflow to automate campaign creation, customer segmentation, and 1:1 personalization at scale. With predictive analytics, A/B testing, and autonomous optimization, our agents help brands lift engagement rates, improve conversions, and maximize marketing ROI. Customers using our platform report measurable results, including up to 6X revenue uplift, 70X marketing-generated ROI, and 5X digital engagement. At global scale, Netcore powers 50 billion+ emails, 5 billion+ push notifications, 200 million+ WhatsApp messages, and 1 million+ AI-driven interactions every month. From email service provider capabilities to a complete customer lifecycle management (CLM) and customer engagement suite, Netcore helps you deliver the right message, on the right channel, at the right time. Looking for a fullstack customer engagement platform with agentic capabilities? Explore Netcore.

**Average Rating:** 4.5/5.0

**Total Reviews:** 564

#### How Do G2 Users Rate Netcore Customer Engagement Platform?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Netcore Customer Engagement Platform?

- **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited)
- **Company Website:** netcore.ai
- **Year Founded:** 1998
- **HQ Location:** Mumbai, IN
- **Twitter:** @netcore\_cloud  
1,828 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072da5485ee3b0c6d6e4fc5020e552f88a7af3281ad9a2f4e524605854c6eb94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetcore-solutions%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,278 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Insurance
- **Company Size:** 49% Medium, 33% Large

#### What Do G2 Reviewers Say About Netcore Customer Engagement Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Netcore's platform, especially the intuitive drag-and-drop journey builder.
- Users value the **helpful support** provided by Netcore, enhancing engagement strategies and ensuring smooth implementation.
- Users appreciate the **intelligent automation and personalization** capabilities of Netcore's platform for seamless omnichannel engagement.
- Users value the **responsive and dedicated customer support** of Netcore, enhancing their overall experience with the platform.
- Users value the **intelligent automation and personalization features** of Netcore, enhancing customer engagement across multiple channels.

##### Cons

- Users face challenges due to **missing features** like timely reporting and comprehensive error explanations in campaigns.
- Users find a **slight learning curve** with the interface, noting challenges in usability and journey creation.
- Users experience **slow performance** when uploading large data or during peak email delivery times, affecting overall efficiency.
- Users report **slow loading times** , which hinder performance and detract from the overall experience with the platform.
- Users find the **limited features** of the Netcore platform restrict their ability to implement complex marketing strategies.

#### What Are Recent G2 Reviews of Netcore Customer Engagement Platform?

**["Efficient Engagement with Agile Support"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942)**

**Rating:** 4.5/5.0 stars

_— Marcelo L._

[Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942)

**["Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)**

**Rating:** 5.0/5.0 stars

_— Yash G._

[Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)

#### What Are G2 Users Discussing About Netcore Customer Engagement Platform?

- [When was Netcore founded?](https://www.g2.com/discussions/when-was-netcore-founded)
- [What is Netcore email?](https://www.g2.com/discussions/what-is-netcore-email)
- [What is Smartech Netcore?](https://www.g2.com/discussions/what-is-smartech-netcore)

### [Iterable](https://www.g2.com/es/products/iterable/reviews)

Iterable es una plataforma de comunicación con clientes impulsada por IA, diseñada para el marketing basado en momentos. Al combinar datos de comportamiento en tiempo real con automatización inteligente, Iterable permite a las marcas ofrecer momentos personalizados que capturan la atención y generan interacción, justo cuando más importa. Con soluciones de personalización inteligente impulsadas por Iterable AI Suite, las capacidades de contenido dinámico e individualizado de Catalog, características como Smart Ingest facilitan la unificación de datos desde tu almacén en la nube sin necesidad de ayuda de ingeniería, y una suite de herramientas de personalización multicanal de primera clase, Iterable ayuda a las marcas a redefinir las experiencias de sus clientes. Iterable también se destaca con su completa suite de herramientas de personalización multicanal, permitiendo a las marcas interactuar con los clientes a través de varios canales como correo electrónico, SMS, notificaciones push móviles, mensajes dentro de la aplicación, WhatsApp e interacciones web. Entrega mensajes personalizados en tiempo real con la velocidad, seguridad y control que necesitas para conectar con los clientes en cada punto de contacto, todo desde una plataforma unificada. Aprende más en Iterable.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 814

#### How Do G2 Users Rate Iterable?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.0/10 (Category avg: 9.0/10)
- **Personalización:** 8.1/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.3/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Iterable?

- **Vendedor:** [Iterable](https://www.g2.com/es/sellers/iterable)
- **Sitio web de la empresa:** www.iterable.com
- **Año de fundación:** 2013
- **Ubicación de la sede:** San Francisco, CA
- **Twitter:** @Iterable  
2,603 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57f34ca5fa287acf17def82f09fa1ea2d8eadd357dca07844933766eb1e6e1a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3119164%2F&secure%5Burl_type%5D=linkedin_company_website)  
858 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Marketing por Correo Electrónico, Gerente de Marketing de Ciclo de Vida
- **Top Industries:** Marketing y publicidad, Salud, bienestar y fitness
- **Company Size:** 54% Medium, 26% Small

#### What Do G2 Reviewers Say About Iterable?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios elogian la **facilidad de uso** de Iterable, apreciando particularmente la integración sin problemas y el apoyo del equipo.
- Los usuarios aprecian el **diseño intuitivo** de Iterable, lo que hace que la gestión de campañas y el aprendizaje de la plataforma sean sencillos.
- Los usuarios aprecian el **servicio de atención al cliente útil y conocedor** de Iterable, facilitando una experiencia de incorporación fluida.
- Los usuarios encuentran el **soporte excepcional** y la experiencia de incorporación de Iterable invaluables para maximizar su eficiencia y efectividad en marketing.
- Los usuarios valoran la **facilidad de automatización** en Iterable, mejorando su eficiencia de marketing y el compromiso con los clientes sin esfuerzo.

##### Cons

- Los usuarios expresan frustración por la **falta de características** en Iterable, incluyendo filtros NHI y opciones de exportación de plantillas HTML.
- Los usuarios encuentran **la curva de aprendizaje de Iterable** empinada, especialmente en lo que respecta a la segmentación avanzada y la iniciación de recorridos.
- Los usuarios encuentran que las **funciones limitadas** de Iterable dificultan la usabilidad y requieren soluciones alternativas para una mejor gestión de campañas.
- Los usuarios encuentran la interfaz de Iterable **no intuitiva** , lo que lleva a la frustración y a una curva de aprendizaje pronunciada para los nuevos usuarios.
- Los usuarios están frustrados por la **personalización limitada** en Iterable, lo que afecta la flexibilidad en campos dinámicos e informes.

#### What Are Recent G2 Reviews of Iterable?

**["Iterable: La Plataforma Intuitiva Que Hace los Datos Accionables"](https://www.g2.com/es/survey_responses/iterable-review-12383489)**

**Rating:** 4.5/5.0 stars

_— Jake B._

[Read full review](https://www.g2.com/es/survey_responses/iterable-review-12383489)

**["Iterable escala con tu crecimiento y unifica los viajes B2B y B2C"](https://www.g2.com/es/survey_responses/iterable-review-12943549)**

**Rating:** 5.0/5.0 stars

_— Daniel A._

[Read full review](https://www.g2.com/es/survey_responses/iterable-review-12943549)

#### What Are G2 Users Discussing About Iterable?

- [Is iterable a CRM?](https://www.g2.com/es/discussions/is-iterable-a-crm)
- [¿Qué es iterable en Java?](https://www.g2.com/es/discussions/what-is-iterable-in-java) - 1 comment
- [¿Cuánto cuesta Iterable?](https://www.g2.com/es/discussions/how-much-does-iterable-cost) - 1 comment
- [¿Qué es Iterable?](https://www.g2.com/es/discussions/what-is-iterable) - 2 comments

### [edrone](https://www.g2.com/products/edrone/reviews)

edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store operations, engage customers, and significantly boost sales. With edrone, you gain access to a comprehensive suite of tools, regardless of your contact list size: 20+ Marketing Automation Scenarios - Recover Abandoned Cart - After Sale - Viewed products - Personalized Recommendations - Cross-Selling Customer Base Expansion Tools - Pop-ups - Banners - Web Layers On-site Solutions - Social Proof Widgets - Smart Recommendations Advanced Segmentation - Create custom automation scenarios - 360° Customer Profiles and CRM Section - Multichannel Inbox – consolidate messages from various platforms - Product Analytics ...and many other features crafted with e-commerce in mind. Use edrone for free Curious to see edrone in action? Sign up for a free account and send up to 200 messages per month, including 100 free SMS messages. The Freemium version grants you access to essential features without time limits, fees, or the need to provide credit card details. It's the perfect way to kickstart your marketing automation journey and gain deeper insights into your customers.

**Average Rating:** 4.8/5.0

**Total Reviews:** 237

#### How Do G2 Users Rate edrone?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Customization :** 9.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind edrone?

- **Seller:** [edrone](https://www.g2.com/sellers/edrone)
- **Year Founded:** 2016
- **HQ Location:** Krakow, Małopolska
- **Twitter:** @edrone\_me  
1,508 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f8c37378e2843434ca5ee5ea1c589d66121060e349e336f54a757c2794f56072&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5185135%2F&secure%5Burl_type%5D=linkedin_company_website)  
215 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 73% Small, 26% Medium

#### What Do G2 Reviewers Say About edrone?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend edrone for its **quick and helpful customer support** , enhancing overall user experience and satisfaction.
- Users praise edrone for its **ease of use** , highlighting the user-friendly interface and effective customer support.
- Users find edrone to be an **easy-to-use and helpful app** , complemented by excellent customer support and clear communication.
- Users praise the **intuitive design** of edrone, enhancing ease of use and facilitating smooth onboarding experiences.
- Users are impressed by the **comprehensive automation** features of edrone, enhancing engagement and saving valuable time.

##### Cons

- Users face a **steep learning curve** with edrone, citing initial challenges and basic data absorption issues.
- Users face a **learning difficulty** with edrone, requiring time and resources to overcome initial challenges.
- Users find **missing features** frustrating, especially limited customization and non-functional mobile chat options.
- Users find the **complex setup** challenging, requiring time to learn and adapt to advanced workflows.
- Users experience a **difficult setup** , facing initial complexities and challenges with installation and advanced features.

#### What Are Recent G2 Reviews of edrone?

**["Smart Marketing Automation Platform"](https://www.g2.com/survey_responses/edrone-review-12209118)**

**Rating:** 4.0/5.0 stars

_— Saurabh B._

[Read full review](https://www.g2.com/survey_responses/edrone-review-12209118)

**["Exceptional Marketing Automation Tool for E-commerce"](https://www.g2.com/survey_responses/edrone-review-10655834)**

**Rating:** 5.0/5.0 stars

_— Marcin C._

[Read full review](https://www.g2.com/survey_responses/edrone-review-10655834)

#### What Are G2 Users Discussing About edrone?

- [What is edrone used for?](https://www.g2.com/discussions/what-is-edrone-used-for)

### [WebEngage](https://www.g2.com/products/webengage/reviews)

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

**Average Rating:** 4.5/5.0

**Total Reviews:** 756

#### How Do G2 Users Rate WebEngage?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind WebEngage?

- **Seller:** [WebEngage](https://www.g2.com/sellers/webengage)
- **Company Website:** webengage.com
- **Year Founded:** 2011
- **HQ Location:** Mumbai
- **Twitter:** @webengage  
5,055 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aeadee46de333571c05aad4d44c1e391cafe43014daea3fc8494e35be0806eed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2663547%2F&secure%5Burl_type%5D=linkedin_company_website)  
367 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Education Management
- **Company Size:** 55% Medium, 27% Small

#### What Do G2 Reviewers Say About WebEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes.
- Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights.
- Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly.
- Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement.
- Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools.

##### Cons

- Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively.
- Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient.
- Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient.
- Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience.
- Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate.

#### What Are Recent G2 Reviews of WebEngage?

**["Powerful Customer Engagement and Marketing Automation"](https://www.g2.com/survey_responses/webengage-review-12701689)**

**Rating:** 5.0/5.0 stars

_— Rahul K._

[Read full review](https://www.g2.com/survey_responses/webengage-review-12701689)

**["Events Analytics Makes Retention Insights Seamless"](https://www.g2.com/survey_responses/webengage-review-12981114)**

**Rating:** 4.5/5.0 stars

_— Marmik S._

[Read full review](https://www.g2.com/survey_responses/webengage-review-12981114)

### [Evam](https://www.g2.com/products/evam/reviews)

Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day.

**Average Rating:** 4.8/5.0

**Total Reviews:** 224

#### How Do G2 Users Rate Evam?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)
- **Customization :** 9.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Evam?

- **Seller:** [EVAM](https://www.g2.com/sellers/evam)
- **Company Website:** evam.com
- **Year Founded:** 2015
- **HQ Location:** London
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef7c3495aecca01ded73882855805131ec0e79beba092e035ccccd0cd8cad313&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fevamtech&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Senior Business Analyst
- **Top Industries:** Banking, Telecommunications
- **Company Size:** 36% Large, 34% Medium

#### What Do G2 Reviewers Say About Evam?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Evam for its **ease of use** , featuring an intuitive interface that simplifies campaign design and execution.
- Users value Evam for its **real-time data handling and personalized campaign capabilities** , enhancing their campaign management significantly.
- Users value Evam for its **intuitive design** , enhancing campaign creation and execution with ease and efficiency.
- Users appreciate the **automation capabilities** of Evam for creating streamlined and efficient marketing campaigns in real-time.
- Users rave about the **flexibility of Evam** , enabling tailored solutions that adapt to diverse business needs and scales.

##### Cons

- Users find the **learning curve steep** , as many features are complex and require significant effort to master.
- Users find EVAM's system requires **difficult learning** , posing challenges for those lacking technical skills and experience.
- Users find the **steep learning curve** of Evam challenging, especially those without a technical background.
- Users find that **complex features** of Evam can be difficult to set up without prior technical knowledge.
- Users find the interface of Evam **not intuitive** , complicating campaign creation and increasing the need for additional support.

#### What Are Recent G2 Reviews of Evam?

**["EVAM Makes Customer Communication Efficient and Personal"](https://www.g2.com/survey_responses/evam-review-12977000)**

**Rating:** 5.0/5.0 stars

_— GÖRKEM U._

[Read full review](https://www.g2.com/survey_responses/evam-review-12977000)

**["Intuitive UI/UX, Real-Time Data Connectors, and 8x Conversion Uplift"](https://www.g2.com/survey_responses/evam-review-12867501)**

**Rating:** 4.5/5.0 stars

_— Alfiya H._

[Read full review](https://www.g2.com/survey_responses/evam-review-12867501)

#### What Are G2 Users Discussing About Evam?

- [What is Evam Continuous Intelligence Platform used for?](https://www.g2.com/discussions/what-is-evam-continuous-intelligence-platform-used-for)

### [D·engage](https://www.g2.com/products/d-engage/reviews)

D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. \> Activate data instantly with zero-effort integration, no replication. \> Build real-time 360° profiles across all data sources. \> Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. \> Run in cloud or on-premise with full security. \> Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. \> Omnichannel automation that connects every channel in one flow. \> Journey orchestration to design and automate personalized customer paths. \> Advanced analytics with unified dashboards and actionable insights. \> Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com

**Average Rating:** 4.6/5.0

**Total Reviews:** 139

#### How Do G2 Users Rate D·engage?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 8.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind D·engage?

- **Seller:** [D·engage](https://www.g2.com/sellers/d-engage)
- **Company Website:** dengage.com
- **Year Founded:** 2018
- **HQ Location:** London, GB
- **Twitter:** @DengageGlobal  
53 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=deee8e3810ad5c076721e40803d8c989763e976971e5aabd701368f4aaa3763d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdengage%2F&secure%5Burl_type%5D=linkedin_company_website)  
148 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 40% Small, 39% Medium

#### What Do G2 Reviewers Say About D·engage?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **user-friendly interface** of D·engage, making it easy to implement comprehensive marketing strategies.
- Users commend the **responsive and helpful customer support** of D·engage, enhancing campaign optimization and overall experience.
- Users find D·engage's **comprehensive solutions** and responsive support essential for optimizing digital marketing efforts.
- Users appreciate the **effective customer engagement** capabilities of D·engage, enhancing communication and driving successful marketing strategies.
- Users love the **user-friendly interface** of D·engage, which enhances their overall experience and simplifies tasks.

##### Cons

- Users find the **learning curve steep** , as building segments and the interface can be quite challenging initially.
- Users find D·engage has **limited features** , particularly in WhatsApp integration and onsite personalization capabilities.
- Users experience **missing features** in D·engage, particularly with integration and data processing delays affecting functionality.
- Users feel that the **reporting dashboard needs improvement** and lacks depth in customization and results.
- Users experience **slow customer support** , often needing to resolve issues independently, which impacts their overall experience.

#### What Are Recent G2 Reviews of D·engage?

**["5 years, 3 implementations: journey builder and remote segments stood out"](https://www.g2.com/survey_responses/d-engage-review-13070856)**

**Rating:** 5.0/5.0 stars

_— Alperen D._

[Read full review](https://www.g2.com/survey_responses/d-engage-review-13070856)

**["Backbone for our business..."](https://www.g2.com/survey_responses/d-engage-review-10307725)**

**Rating:** 5.0/5.0 stars

_— Nilay A._

[Read full review](https://www.g2.com/survey_responses/d-engage-review-10307725)

#### What Are G2 Users Discussing About D·engage?

- [What is D·engage used for?](https://www.g2.com/discussions/what-is-d-engage-used-for) - 1 comment, 1 upvote

### [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/es/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

Agentforce Marketing es la solución de marketing de Salesforce para la Empresa Agente. Los agentes de IA ayudan a los mercadólogos a planificar, crear, optimizar y orquestar experiencias adaptativas para el cliente a través de cada canal e interacción. Construido sobre el CDP número uno del mundo, Agentforce Marketing conecta datos, IA, automatización y compromiso en una plataforma profundamente unificada para el marketing B2B y B2C. Agentforce Marketing es parte de Marketing Cloud. Es la próxima evolución de la orquestación de marketing donde humanos y agentes de IA trabajan juntos para hacer crecer las relaciones con los clientes y los ingresos.

**Average Rating:** 4.0/5.0

**Total Reviews:** 4,386

#### How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.0/10 (Category avg: 9.0/10)
- **Personalización:** 7.0/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.0/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 7.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?

- **Vendedor:** [Salesforce](https://www.g2.com/es/sellers/salesforce)
- **Sitio web de la empresa:** www.salesforce.com
- **Año de fundación:** 1999
- **Ubicación de la sede:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Marketing, Coordinador de Marketing
- **Top Industries:** Software de Computadora, Marketing y publicidad
- **Company Size:** 47% Medium, 28% Small

#### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios aprecian la **facilidad de uso** de Agentforce Marketing, lo que permite una automatización simplificada y una personalización de correos electrónicos flexible sin esfuerzo.
- Los usuarios aprecian las **robustas capacidades de automatización** de Agentforce Marketing, mejorando el compromiso del cliente en múltiples canales sin problemas.
- Los usuarios destacan las **integraciones fluidas** con varios canales de mensajería, mejorando el compromiso móvil y la experiencia del usuario.
- Los usuarios admiran las **poderosas herramientas de automatización y personalización** en Agentforce Marketing, mejorando las campañas de marketing por correo electrónico personalizadas.
- Los usuarios valoran las **potentes características y el diseño fácil de usar** de Agentforce Marketing para gestionar las ventas y los datos de los clientes.

##### Cons

- Los usuarios encuentran la **curva de aprendizaje empinada** , necesitando más tiempo y esfuerzo para usar eficazmente Agentforce Marketing.
- Los usuarios enfrentan una **curva de aprendizaje pronunciada** con Agentforce Marketing, lo que requiere un tiempo y esfuerzo significativos para dominarlo.
- Los usuarios encuentran la **complejidad** de Agentforce Marketing desafiante, especialmente para aquellos sin experiencia técnica previa.
- Los usuarios encuentran el **producto caro** , especialmente en comparación con alternativas más baratas disponibles en el mercado.
- Los usuarios encuentran el **uso complejo** de Agentforce Marketing desafiante, especialmente con la configuración, la navegación y el conocimiento de SQL requerido.

#### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)?

**["Automatización de marketing poderosa y basada en datos para equipos empresariales"](https://www.g2.com/es/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)**

**Rating:** 5.0/5.0 stars

_— Sadi H._

[Read full review](https://www.g2.com/es/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)

**["Compromiso con el cliente centralizado y automatizado con una potente segmentación"](https://www.g2.com/es/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)**

**Rating:** 4.0/5.0 stars

_— Usuario verificado en Petróleo y energía_

[Read full review](https://www.g2.com/es/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)

#### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

- [Estoy atascado configurando campañas de correo electrónico automatizadas en Salesforce Marketing Cloud Engagement. ¿Algún consejo?](https://www.g2.com/es/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments
- [¿Cómo está Salesforce Marketing Cloud Account Engagement ayudando a las empresas a adaptar sus esfuerzos de marketing a las necesidades individuales de los clientes?](https://www.g2.com/es/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments
- [¿Es Salesforce un ESP?](https://www.g2.com/es/discussions/is-salesforce-an-esp) - 3 comments
- [¿Necesitas Salesforce para usar Pardot?](https://www.g2.com/es/discussions/do-you-need-salesforce-to-use-pardot) - 2 comments
- [¿Qué es Salesforce Ad Studio?](https://www.g2.com/es/discussions/what-is-salesforce-ad-studio) - 2 comments

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[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated 

Products classified in the overall Marketing Automation category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Marketing Automation to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Marketing Automation category.

In addition to qualifying for inclusion in the Marketing Automation Software category, to qualify for inclusion in the Small Business Marketing Automation Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More

* * *

## How Do You Choose the Right Marketing Automation Software?

### What You Should Know About Marketing Automation Software

### What is Marketing Automation Software?

Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation.

The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing.

With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information.

Key Benefits of Marketing Automation Software

- Measure campaigns to optimize, justify, and prioritize initiatives
- Reduce time spent administering marketing programs and completing tasks
- Improve close rates with timely and relevant engagement
- Boost brand and messaging consistency across campaigns and channels via templates and standards
- Shorten sales cycles with quicker response times
- Customize marketing to each customer’s needs
- Create scheduled and automated activities for around-the-clock engagement without manual effort

### Why Use Marketing Automation Software?

Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies.

Key Business Problems Solved with Marketing Automation Software

- Create more targeted, well-informed content
- Provide overall message direction based on customer data
- Customize messaging across a customer base
- Personalize messaging without manual entry
- Reduce staffing and labor costs

### Who Uses Marketing Automation Software?

Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy.

**Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy.

**Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering.

**Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content.

### Kinds of Marketing Automation Software

Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution:

**Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies.

**Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads.

**Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on.

**B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently.

B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging.

### Marketing Automation Software Features

**Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter.

A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need.

**Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived.

**Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead.

**Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well.

**Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase.

**Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc.

Many marketing automation software tools will also offer the following features: 

- [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement)
- [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising)
- [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing)
- [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization)
- [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics)
- [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening)
- [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting)
- [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b)
- [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c)
- [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking)

### Trends Related to Marketing Automation Software

**Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc.

### Potential Issues with Marketing Automation Software

**Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business.

### Software and Services Related to Marketing Automation Software

[**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand.

Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data.

[**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign.

[**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.