# Best Marketing Account Intelligence Software *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Marketing account intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s ideal customer profile. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional “spray and pray" marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment. This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts. Marketing account intelligence software is most commonly implemented with other [account-based marketing software](https://www.g2.com/categories/account-based-marketing) like [account data management software](https://www.g2.com/categories/account-data-management) or [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). Some ABM products include functionality that spans across several or all of the ABM-related categories, while others are designed to handle one specific ABM-related function. Additionally, marketing account intelligence software may also integrate with [CRM software](https://www.g2.com/categories/crm) and [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) to help provide a persistent, unified customer database. To qualify for inclusion in the Marketing Account Intelligence category, a product must: - Collect target account data from external sources on a more granular level than contact information - Score or rank leads to better connect marketers with prospective accounts - Integrate with a product that can manage data profiles or have that capability itself ## Top Marketing Account Intelligence Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5.0 (8,874 reviews) | Intent-driven B2B prospecting with CRM enrichment | "[A Powerful AI Tool for Inside Sales Success](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485)" | | 2 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,422 reviews) | Intent-driven ABM orchestration across sales and marketing | "[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)" | | 3 | [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) | 4.4/5.0 (1,121 reviews) | Anonymous website visitor identification for B2B pipeline | "[Easy CRM-Linked Insights with Responsive Support and Helpful Training](https://www.g2.com/survey_responses/lead-forensics-review-13067369)" | | 4 | [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) | 4.5/5.0 (3,395 reviews) | — | "[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)" | | 5 | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5.0 (9,348 reviews) | Buyer-intent account enrichment for outbound prospecting | "[Apollo.io’s All-in-One Sales Platform That Supercharges Efficiency](https://www.g2.com/survey_responses/apollo-io-review-13069391)" | | 6 | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5.0 (1,941 reviews) | Intent-driven ABM with real-time account orchestration | "[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)" | | 7 | [Crossbeam](https://www.g2.com/products/crossbeam/reviews) | 4.8/5.0 (403 reviews) | Partner account mapping with CRM-synced overlap data | "[Crossbeam: The Engine for Ecosystem-Led Growth](https://www.g2.com/survey_responses/crossbeam-review-13024049)" | | 8 | [Cognism](https://www.g2.com/products/cognism/reviews) | 4.5/5.0 (1,326 reviews) | GDPR-compliant mobile numbers for EMEA prospecting | "[Outstanding European Contact Data Accuracy with Seamless CRM Enrichment](https://www.g2.com/survey_responses/cognism-review-12964529)" | | 9 | [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | 4.4/5.0 (709 reviews) | Real-time social listening for brand intelligence | "[BrandWatch for your Social Listening needs](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)" | | 10 | [RocketReach](https://www.g2.com/products/rocketreach/reviews) | 4.4/5.0 (1,354 reviews) | Direct contact discovery with LinkedIn-native extension | "[Efficient Contact Extraction, Needs Higher Email Limit](https://www.g2.com/survey_responses/rocketreach-review-12629219)" | --- ## What Are the Most Common Questions About Marketing Account Intelligence Software? *AI-generated · Last updated: May 26, 2026* ### What most trusted Marketing Account Intelligence by SDRs and marketers based on user reviews? Based on G2 reviews, buyers in this category most often trust platforms that consistently help teams find decision-makers faster, prioritize in-market accounts, and reduce manual prospect research. According to verified users, [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) is frequently described as a go-to tool for prospecting, buying group discovery, CRM-connected workflows, and intent-based targeting. G2 reviewers mention that users value reliable contact sourcing, company insights, and filters that help sales and marketing teams focus outreach more effectively. Reviews also repeatedly note tradeoffs like occasional outdated contact data and a learning curve, but the overall feedback shows strong trust for high-volume prospecting and account research workflows. **Here are some of the top-rated products on G2:** - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – widely used for prospecting, buying group discovery, intent signals, and CRM-connected outreach - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – favored for identifying in-market accounts and aligning sales and marketing around shared account insights - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) – valued for turning website visitor activity into actionable company-level sales opportunities ### Which Marketing Account Intelligence platforms integrate with LinkedIn and export verified email lists for bulk outreach? Based on G2 reviews, several tools in this category are used specifically to connect LinkedIn-based research with verified contact discovery and list building for outreach. According to verified users, Apollo.io is often praised for its LinkedIn extension, list creation, and export workflows, while Cognism is highlighted for its browser extension and access to verified emails and phone data. G2 reviewers mention that GTM Workspace - Powered by ZoomInfo is also used alongside browser extensions and CRM exports to speed prospect research and contact sourcing. Reviewers consistently say these tools help reduce manual searching, though some users still report occasional outdated records or missing contacts that require an extra check before outreach. ### What highest rated Marketing Account Intelligence for solving the challenge of targeting the right accounts and decision-makers? Based on G2 reviews, the strongest products for this challenge help teams narrow large markets into target accounts, surface buying intent, and identify the right contacts within those accounts. G2 reviewers mention that [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) stands out for quickly finding decision-makers, buying groups, and account insights in one workflow. According to verified users, teams use it to improve outreach focus, enrich account research, and avoid guesswork when choosing who to contact. Reviewers also note that intent signals, company filters, and CRM-connected workflows make it easier to move from broad prospecting to targeted account prioritization, even if some data still needs occasional validation. ### What Marketing Account Intelligence most used by SDRs and directors for finding decision-maker emails quickly? Based on G2 reviews, the most commonly referenced tools for quickly finding decision-maker emails combine large contact databases with easy search and export workflows. According to verified users, GTM Workspace - Powered by ZoomInfo is repeatedly used by SDRs for sourcing direct contact details, identifying the right personas, and building lists fast. Apollo.io, Cognism, and RocketReach are also frequently mentioned for quick email discovery, browser extensions, and prospecting workflows. G2 reviewers mention that speed, ease of use, and integration with CRM or LinkedIn-style research are major reasons these tools stay in daily use. At the same time, many reviewers caution that contact accuracy can vary, so teams often validate records before launching outreach. ### What Marketing Account Intelligence that enables focused targeting on high-value prospects instead of broad, unfocused campaigns? Based on G2 reviews, the best-fit tools for focused targeting are the ones that help teams move from generic lead generation to account prioritization using intent, firmographics, and engagement data. According to verified users, 6sense Revenue Marketing is repeatedly used to identify accounts that are actively researching solutions, while Demandbase One is praised for helping teams prioritize the right accounts and align sales and marketing activity. G2 reviewers mention that GTM Workspace - Powered by ZoomInfo also supports sharper targeting through company filters, buying group identification, and intent-driven prospecting. Across reviews, buyers consistently value platforms that reduce wasted outreach and help teams spend more time on accounts that are more likely to engage. ### Which Marketing Account Intelligence tools help teams achieve warm lead targeting over cold outreach campaigns? Based on G2 reviews, teams looking to shift from cold outreach to warmer targeting usually rely on platforms that surface buying intent, website engagement, or account-level research activity. According to verified users, 6sense Revenue Marketing is often used to identify in-market accounts before direct outreach starts. Lead Forensics and Leadfeeder are also mentioned for revealing company visitors and helping teams act on website engagement signals. G2 reviewers mention that GTM Workspace - Powered by ZoomInfo supports warmer prospecting through intent signals, buying group visibility, and account prioritization. The common theme in reviews is that these tools help teams spend less time guessing and more time engaging accounts already showing relevant interest. ### What should marketing teams evaluate when choosing Marketing Account Intelligence for reliable contact information? Based on G2 reviews, marketing teams should look closely at data freshness, regional coverage, CRM integration, search flexibility, and how often users mention the need to verify records. According to verified users, tools are most effective when they combine easy list building with dependable emails, phone numbers, and account context. G2 reviewers mention that support for browser extensions, enrichment workflows, and exports into Salesforce or HubSpot can also make a big difference in day-to-day execution. Reviewers consistently call out that even strong platforms can have outdated contacts, especially in smaller companies, niche industries, or fast-changing roles. Teams should also assess whether the product supports their target regions and buyer personas without creating too much manual cleanup work. ### What is best Marketing Account Intelligence platforms for SDRs and marketers targeting decision-makers at high-value accounts? Based on G2 reviews, buyers usually favor platforms that combine decision-maker discovery, account prioritization, and actionable outreach signals in one workflow. According to verified users, GTM Workspace - Powered by ZoomInfo is a leading choice for SDRs and marketers because it supports buying group discovery, direct contact sourcing, and company-level targeting. G2 reviewers mention that 6sense Revenue Marketing is also highly valued for surfacing in-market accounts, while Lead Forensics helps teams uncover interested companies visiting their sites. Across reviews, the strongest platforms are the ones that help revenue teams focus on high-value accounts instead of broad list building, while still giving enough context to personalize outreach and coordinate sales and marketing efforts. **Here are some of the top-rated products on G2:** - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – strong for finding decision-makers, buying groups, and account-level prospecting signals - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – effective for prioritizing high-value, in-market accounts before sales outreach begins - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) – useful for identifying engaged companies visiting your website and feeding high-interest account targeting ### What Marketing Account Intelligence platforms struggle with outdated contact data requiring verification before use? Based on G2 reviews, outdated contact data is a recurring challenge across many products in this category rather than an issue tied to only one vendor. G2 reviewers mention this concern repeatedly for GTM Workspace - Powered by ZoomInfo, Apollo.io, Cognism, RocketReach, and Lusha, especially when users work in smaller companies, niche markets, or rapidly changing roles. According to verified users, these platforms still deliver value through faster prospecting, enrichment, and account research, but many teams build in an extra validation step before outreach. Reviews commonly point to bounced emails, outdated job changes, or incorrect phone numbers as the main friction, which is why buyers often weigh database depth and workflow speed against verification needs. ### What Marketing Account Intelligence adoption among SDRs and marketing directors managing targeted account campaigns? Based on G2 reviews, adoption among SDRs and marketing leaders is strongest for tools that support both account selection and direct action. According to verified users, SDRs tend to rely on platforms that quickly surface decision-makers, contact details, and intent signals, while marketing directors value account prioritization, campaign targeting, and engagement visibility. G2 reviewers mention GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, and Demandbase One often in workflows tied to targeted account campaigns. Reviews also show adoption of website visitor intelligence tools like Lead Forensics and Leadfeeder when teams want warmer account signals. Overall, buyers favor platforms that give sales and marketing a shared view of which accounts matter and why. ## How Many Marketing Account Intelligence Software Products Does G2 Track? **Total Products under this Category:** 122 ### Category Stats (Jul 2026) - **Average Rating**: 4.45/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: INFUSE Demand Accelerator (+2.15%) - Among all products in this category, INFUSE Demand Accelerator recorded the largest rating increase compared to last month *Last updated: July 08, 2026* ## How Does G2 Rank Marketing Account Intelligence Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 54,900+ Authentic Reviews - 122+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Marketing Account Intelligence Software Is Best for Your Use Case? - **Leader:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - **Highest Performer:** [A-Leads](https://www.g2.com/products/a-leads-a-leads/reviews) - **Easiest to Use:** [A-Leads](https://www.g2.com/products/a-leads-a-leads/reviews) - **Top Trending:** [A-Leads](https://www.g2.com/products/a-leads-a-leads/reviews) - **Best Free Software:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) --- **Sponsored** ### Metadata.io The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1037&secure%5Bchosen_at%5D=2026-07-08T12%3A01%3A14Z&secure%5Bdisplayable_resource_id%5D=1037&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1037&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=15192&secure%5Bresource_id%5D=1037&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-account-intelligence%3Fpage%3D8&secure%5Btoken%5D=db37d6e0480c687200b6f4d635f33d605e475ce0505bc20b92528ad2f49bd666&secure%5Burl%5D=https%3A%2F%2Fmetadata.io%2Fone%2F%3Futm_source%3DG2%26utm_medium%3Dother%26utm_term%3Dother%26utm_campaign%3DG2%26utm_content%3Ddemo%26utm_type%3Dother&secure%5Burl_type%5D=book_demo) --- ## What Are the Top-Rated Marketing Account Intelligence Software Products in 2026? ### 1. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals. **Average Rating:** 4.5/5.0 **Total Reviews:** 8,874 **How Do G2 Users Rate GTM Workspace - Powered by ZoomInfo?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.4/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.6/10) - **Market Insights :** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind GTM Workspace - Powered by ZoomInfo?** - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** https://www.zoominfo.com/ - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo (23,515 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,221 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 26% Enterprise #### What Are GTM Workspace - Powered by ZoomInfo's Pros and Cons? **Pros:** - Contact Information (353 reviews) - Ease of Use (349 reviews) - Data Accuracy (325 reviews) - Features (290 reviews) - Lead Generation (280 reviews) **Cons:** - Inaccurate Data (205 reviews) - Outdated Data (203 reviews) - Outdated Contacts (186 reviews) - Data Inaccuracy (161 reviews) - Outdated Information (155 reviews) ### What Do G2 Reviewers Say About GTM Workspace - Powered by ZoomInfo? *AI-generated summary from verified user reviews* **Pros:** - Users value the **detailed contact information** from ZoomInfo, aiding their outreach to C-suite executives effectively. - Users find the **ease of use** of GTM Workspace empowering for real-time insights and effective lead generation. - Users value the **data accuracy** of GTM Workspace, enhancing their competitive advantage with precise company information. - Users value the **bulk data download feature** for targeted lead generation, enhancing efficiency in reaching clients. - Users value the **targeted lead generation** capabilities of GTM Workspace, significantly boosting sales through precision in prospecting. **Cons:** - Users face challenges with **inaccurate data** , including bad email addresses and outdated job titles impacting contact effectiveness. - Users report **outdated data** , often finding incorrect contact details and locations that hinder their experience. - Users face issues with **outdated contacts** , often finding more current information elsewhere, impacting their experience. - Users experience **data inaccuracies** , as incorrect locations and unassigned contact numbers hinder effective communication and connection. - Users find **outdated information** frustrating, often leading them to seek alternatives for more accurate contact details. #### What Are Recent G2 Reviews of GTM Workspace - Powered by ZoomInfo? **"[ZoomInfo GTM Workspace: Fast, Accurate Data and Strong ROI for Channel Prospecting](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195)"** **Rating:** 5.0/5.0 stars *— Lannie L.* [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195) --- **"[A Powerful AI Tool for Inside Sales Success](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485)"** **Rating:** 4.5/5.0 stars *— Raju S.* [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485) --- #### What Are G2 Users Discussing About GTM Workspace - Powered by ZoomInfo? - [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) - 3 comments, 1 upvote - [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) - 3 comments, 1 upvote - [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) - 6 comments, 1 upvote - [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) - 4 comments, 2 upvotes - [How does ZoomInfo get my details?](https://www.g2.com/discussions/how-does-zoominfo-get-my-details) - 2 comments, 1 upvote ### 2. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) 6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,422 **How Do G2 Users Rate 6sense Revenue Marketing?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Lead Analysis :** 7.9/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.6/10) - **Market Insights :** 8.2/10 (Category avg: 8.5/10) **Who Is the Company Behind 6sense Revenue Marketing?** - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** https://www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc (16,911 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3677944/ (1,653 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Mid-Market, 37% Enterprise #### What Are 6sense Revenue Marketing's Pros and Cons? **Pros:** - Intent Data (297 reviews) - Features (215 reviews) - Ease of Use (212 reviews) - Lead Generation (195 reviews) - Insights (184 reviews) **Cons:** - Steep Learning Curve (142 reviews) - Learning Curve (136 reviews) - Learning Difficulty (114 reviews) - Complexity (93 reviews) - Missing Features (87 reviews) ### What Do G2 Reviewers Say About 6sense Revenue Marketing? *AI-generated summary from verified user reviews* **Pros:** - Users value the **insightful intent data** from 6sense, which optimizes strategy and enhances ad targeting efficiency. - Users value the **insightful visibility** 6sense offers into account buying journeys, enhancing targeted advertising and marketing strategies. - Users find the **ease of use** of 6sense Revenue Marketing invaluable for streamlining outreach and maximizing sales effectiveness. - Users value the **effective lead generation** capabilities of 6sense, streamlining account targeting with valuable insights. - Users value the **clear visibility into buying journeys** provided by 6sense, enhancing strategic ad placement and engagement. **Cons:** - Users find the **steep learning curve** of 6sense challenging, often taking a long time to realize its value. - Users find the **learning curve steep** , with challenges in data interpretation and setup hindering their experience. - Users often find the **learning difficulty** of 6sense Revenue Marketing overwhelming, hindering effective data interpretation and usage. - Users find the **complexity of setup and detailed taxonomy** challenging, leading to slow value realization and data trust issues. - Users struggle with **missing features** like export limits and inadequate insights, hindering effective use of 6sense Revenue Marketing. #### What Are Recent G2 Reviews of 6sense Revenue Marketing? **"[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)"** **Rating:** 4.0/5.0 stars *— Anthony Y.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352) --- **"[6sense Makes ABM Sharper with Intent Data and Account Scoring](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13071324)"** **Rating:** 4.5/5.0 stars *— Harshit J.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13071324) --- ### 3. [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) In today's fast-paced world, real-time, human-to-human engagement is crucial. Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database - our crown jewels - which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,121 **How Do G2 Users Rate Lead Forensics?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.7/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.6/10 (Category avg: 8.6/10) - **Market Insights :** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Lead Forensics?** - **Seller:** [Lead Forensics](https://www.g2.com/sellers/lead-forensics) - **Company Website:** https://www.leadforensics.com/ - **Year Founded:** 2009 - **HQ Location:** London - **Twitter:** @LeadForensics (6,413 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2517220/ (799 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Business Development Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Small-Business, 35% Mid-Market #### What Are Lead Forensics's Pros and Cons? **Pros:** - Ease of Use (140 reviews) - Lead Generation (132 reviews) - Helpful (114 reviews) - Customer Support (92 reviews) - Insights (77 reviews) **Cons:** - Lead Quality (35 reviews) - Outdated Contacts (19 reviews) - Incorrect Information (17 reviews) - Missing Information (17 reviews) - Not Intuitive (16 reviews) ### What Do G2 Reviewers Say About Lead Forensics? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Lead Forensics, appreciating its straightforward setup and intuitive interface. - Users value the **effective lead generation** capabilities of Lead Forensics, enhancing sales and marketing strategies through insightful data. - Users appreciate the **outstanding customer support** from Lead Forensics, making the onboarding and use experience seamless. - Users value the **excellent customer support** from Lead Forensics, enhancing their experience and satisfaction significantly. - Users value the **real-time data** and visibility into potential clients' interests provided by Lead Forensics. **Cons:** - Users find it challenging to manage **non-relevant leads** and experience issues with incorrect contact information. - Users experience occasional **outdated contacts** due to quick personnel turnover, impacting the accuracy of Lead Forensics. - Users report **incorrect information** regarding contact details and locations, affecting their overall experience with Lead Forensics. - Users express frustration about the **missing information** on how businesses discovered them, impacting their insights and understanding. - Users find the **navigation clunky and overwhelming** , making it difficult to access the wealth of information provided. #### What Are Recent G2 Reviews of Lead Forensics? **"[Easy CRM-Linked Insights with Responsive Support and Helpful Training](https://www.g2.com/survey_responses/lead-forensics-review-13067369)"** **Rating:** 4.5/5.0 stars *— Megan L.* [Read full review](https://www.g2.com/survey_responses/lead-forensics-review-13067369) --- **"[Actionable Website Intelligence with Excellent Support](https://www.g2.com/survey_responses/lead-forensics-review-13031968)"** **Rating:** 4.5/5.0 stars *— Andrea P.* [Read full review](https://www.g2.com/survey_responses/lead-forensics-review-13031968) --- #### What Are G2 Users Discussing About Lead Forensics? - [What is Lead Forensics used for?](https://www.g2.com/discussions/what-is-lead-forensics-used-for) ### 4. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 **How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10) - **Lead Analysis :** 7.8/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.6/10) - **Market Insights :** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind GTM Studio - Powered by ZoomInfo?** - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** https://www.zoominfo.com/ - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo (23,515 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,221 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Mid-Market, 24% Enterprise #### What Are GTM Studio - Powered by ZoomInfo's Pros and Cons? **Pros:** - Features (27 reviews) - Lead Generation (26 reviews) - Ease of Use (25 reviews) - Data Accuracy (20 reviews) - Data Quality (19 reviews) **Cons:** - Expensive (16 reviews) - Data Inaccuracy (13 reviews) - Cost (11 reviews) - Learning Curve (10 reviews) - Complexity (9 reviews) ### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **reliable B2B contact data** and effective filtering options that enhance targeted prospecting and campaign efficiency. - Users value the **accuracy of data and intent signals** , enhancing effective targeting and demand generation campaigns. - Users find the **ease of use** of GTM Studio beneficial for lead enrichment and effective segmentation. - Users appreciate the **reliable and accurate B2B contact data** from GTM Studio, enhancing targeted prospecting and campaign efficiency. - Users value the **high-quality B2B contact data** in GTM Studio, enhancing targeted outreach and campaign efficiency. **Cons:** - Users find the **pricing too high** for smaller teams, making it less accessible for those on a budget. - Users experience **data inaccuracy** , with outdated information and missing data for niche roles hindering effectiveness. - Users find the **pricing to be high** , making it less accessible for smaller teams with limited budgets. - Users find the **learning curve steep** initially due to the platform’s complexity and extensive features. - Users often find the **platform complex** , requiring training and internal processes to navigate effectively. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **"[Account Exectuive](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)"** **Rating:** 5.0/5.0 stars *— Alex P.* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) --- **"[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)"** **Rating:** 5.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) --- #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for) - [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for) - [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops) - [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide) ### 5. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. **Average Rating:** 4.7/5.0 **Total Reviews:** 9,348 **How Do G2 Users Rate Apollo.io?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10) - **Lead Analysis :** 9.0/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.8/10 (Category avg: 8.6/10) - **Market Insights :** 8.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Apollo.io?** - **Seller:** [Apollo.io](https://www.g2.com/sellers/apollo-io) - **Company Website:** https://www.apollo.io/ - **Year Founded:** 2015 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 67% Small-Business, 29% Mid-Market #### What Are Apollo.io's Pros and Cons? **Pros:** - Ease of Use (1587 reviews) - Lead Generation (1349 reviews) - Features (1321 reviews) - Helpful (1317 reviews) - Time-saving (1123 reviews) **Cons:** - Missing Features (559 reviews) - Inaccurate Data (469 reviews) - Learning Curve (458 reviews) - Limited Features (431 reviews) - Data Inaccuracy (420 reviews) ### What Do G2 Reviewers Say About Apollo.io? *AI-generated summary from verified user reviews* **Pros:** - Users find Apollo.io **easy to use** , praising its intuitive UI and seamless integration of features. - Users benefit from **efficient lead generation** with Apollo.io, simplifying outreach and maximizing sales potential. - Users value Apollo.io for its **comprehensive database and seamless LinkedIn integration** , enhancing efficiency in prospecting. - Users find the **mass outbound automation** of Apollo.io incredibly efficient, saving significant time in their outreach efforts. - Users love the **time-saving automation** of Apollo.io, streamlining prospecting and outreach for increased productivity. **Cons:** - Users wish for improved **feature offerings** in Apollo.io, like multiple CRM integrations and better automation options. - Users experience issues with **data inaccuracy** on Apollo.io, requiring manual verification and causing potential outreach errors. - Users criticize the **steep learning curve** of Apollo.io, often finding the UI confusing and unintuitive. - Users express concern over **limited features** , such as CRM integration and sequence restrictions in lower-tier plans. - Users face challenges with **data inaccuracy** , encountering outdated or incorrect contact information that hampers outreach efforts. #### What Are Recent G2 Reviews of Apollo.io? **"[Apollo.io’s All-in-One Sales Platform That Supercharges Efficiency](https://www.g2.com/survey_responses/apollo-io-review-13069391)"** **Rating:** 4.5/5.0 stars *— Sunny S.* [Read full review](https://www.g2.com/survey_responses/apollo-io-review-13069391) --- **"[One Platform for Prospecting, Outreach, and Pipeline Growth](https://www.g2.com/survey_responses/apollo-io-review-12951676)"** **Rating:** 4.5/5.0 stars *— Satya R.* [Read full review](https://www.g2.com/survey_responses/apollo-io-review-12951676) --- #### What Are G2 Users Discussing About Apollo.io? - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 4 comments, 2 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [How do I remove my information from Apollo io?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-apollo-io) - 4 comments, 1 upvote - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 10 comments, 5 upvotes - [What is Apollo io?](https://www.g2.com/discussions/what-is-apollo-io) - 3 comments, 1 upvote ### 6. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,941 **How Do G2 Users Rate Demandbase One?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.2/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.6/10 (Category avg: 8.6/10) - **Market Insights :** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Demandbase One?** - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** https://www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase (21,346 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/89759/ (987 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 32% Enterprise #### What Are Demandbase One's Pros and Cons? **Pros:** - Ease of Use (225 reviews) - Lead Generation (190 reviews) - Insights (184 reviews) - Intent Data (170 reviews) - Features (166 reviews) **Cons:** - Learning Curve (86 reviews) - Steep Learning Curve (77 reviews) - Complexity (70 reviews) - Learning Difficulty (63 reviews) - Not Intuitive (63 reviews) ### What Do G2 Reviewers Say About Demandbase One? *AI-generated summary from verified user reviews* **Pros:** - Users find Demandbase One to be **easy to use** , streamlining targeted audience building and improving workflow efficiency. - Users benefit from **comprehensive tools** in Demandbase One, enhancing account targeting, analytics, and marketing strategies effectively. - Users appreciate the **comprehensive suite of tools** in Demandbase One for effective account management and analytics. - Users find **intent data** in Demandbase One essential for efficiently identifying and targeting the right accounts. - Users value the **integrated data and seamless CRM connectivity** of Demandbase One, enhancing targeted audience building and efficiency. **Cons:** - Users find the **learning curve challenging** , as mastering features can be overwhelming and requires additional support or training. - Users find the **steep learning curve** of Demandbase One frustrating due to its overwhelming features and complex functionalities. - Users find the **steep learning curve** of Demandbase One challenging, especially for small teams and new users. - Users find the **learning difficulty** of Demandbase One challenging, particularly for those without technical skills. - Users find the **navigation challenging** in Demandbase One, making the experience less intuitive for first-time users. #### What Are Recent G2 Reviews of Demandbase One? **"[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)"** **Rating:** 4.0/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) --- **"[Powerful Intent Data and Account Insights for B2B Account Prioritization](https://www.g2.com/survey_responses/demandbase-one-review-12823589)"** **Rating:** 4.5/5.0 stars *— Himanshu J.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) --- #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### 7. [Crossbeam](https://www.g2.com/products/crossbeam/reviews) Crossbeam is the Ecosystem Revenue Platform that empowers go-to-market teams to securely share and access unique ecosystem insights from your partners' CRMs to uncover new opportunities, target the right accounts, and achieve your revenue goals. Connect with 30,000+ companies on the Crossbeam Network and identify the fastest path to revenue with Ecosystem Intelligence, recommended plays for your revenue team, and warm intros and co-selling with your partners. **Average Rating:** 4.8/5.0 **Total Reviews:** 403 **How Do G2 Users Rate Crossbeam?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10) **Who Is the Company Behind Crossbeam?** - **Seller:** [Crossbeam](https://www.g2.com/sellers/crossbeam) - **Year Founded:** 2018 - **HQ Location:** Philadelphia, Pennsylvania - **Twitter:** @Crossbeam (1,348 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11765969/ (194 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Partnerships Manager, Head of Partnerships - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 61% Mid-Market, 22% Enterprise #### What Are Crossbeam's Pros and Cons? **Pros:** - Partnerships Management (92 reviews) - Partnerships (91 reviews) - Ease of Use (89 reviews) - Data Sharing (68 reviews) - Account Mapping (61 reviews) **Cons:** - Data Accessibility (20 reviews) - Partnership Issues (20 reviews) - Data Management (19 reviews) - CRM Integration Issues (17 reviews) - UX Improvement (17 reviews) ### What Do G2 Reviewers Say About Crossbeam? *AI-generated summary from verified user reviews* **Pros:** - Users value Crossbeam for its **effective partnerships management** , facilitating strategic relationships that drive significant business results. - Users appreciate the **effective partnerships** facilitated by Crossbeam, leading to significant business wins and streamlined collaboration. - Users praise the **ease of use** of Crossbeam, appreciating its intuitive design and efficient setup process. - Users value the **strong data sharing capabilities** of Crossbeam, enhancing partner lead generation and strategic integration efforts. - Users find **automated account mapping** with Crossbeam saves time and simplifies collaboration with partners effectively. **Cons:** - Users find **data accessibility challenging** , as connecting with others and finding records can be difficult on Crossbeam. - Users express frustration with **partnership issues** , citing unclear communication and confusion over roles and categorization. - Users experience **limited data management capabilities** , facing challenges with data cleanliness and UI complexity. - Users report **CRM integration issues** due to limited compatibility and unreliable features, hindering their overall experience. - Users note that the **UI and reporting functionalities** could be more intuitive, impacting their overall experience. #### What Are Recent G2 Reviews of Crossbeam? **"[Crossbeam: The Engine for Ecosystem-Led Growth](https://www.g2.com/survey_responses/crossbeam-review-13024049)"** **Rating:** 5.0/5.0 stars *— Ken W.* [Read full review](https://www.g2.com/survey_responses/crossbeam-review-13024049) --- **"[Crossbeam Makes Partner Collaboration Actionable with Clear Account Overlaps](https://www.g2.com/survey_responses/crossbeam-review-12953051)"** **Rating:** 5.0/5.0 stars *— Mohamed B.* [Read full review](https://www.g2.com/survey_responses/crossbeam-review-12953051) --- #### What Are G2 Users Discussing About Crossbeam? - [Where is crossbeam located?](https://www.g2.com/discussions/where-is-crossbeam-located) - 1 comment - [What is partner sourced revenue?](https://www.g2.com/discussions/what-is-partner-sourced-revenue) - 1 comment - [Is Crossbeam legit?](https://www.g2.com/discussions/is-crossbeam-legit) - 2 comments - [What does Crossbeam do?](https://www.g2.com/discussions/what-does-crossbeam-do) - 1 comment ### 8. [Cognism](https://www.g2.com/products/cognism/reviews) Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,326 **How Do G2 Users Rate Cognism?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.5/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.2/10 (Category avg: 8.6/10) - **Market Insights :** 7.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Cognism?** - **Seller:** [Cognism](https://www.g2.com/sellers/cognism) - **Company Website:** https://www.cognism.com - **Year Founded:** 2015 - **HQ Location:** London, England - **Twitter:** @Cognism (2,331 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10533439/ (451 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 50% Mid-Market, 25% Small-Business #### What Are Cognism's Pros and Cons? **Pros:** - Ease of Use (199 reviews) - Contact Information (178 reviews) - Data Accuracy (159 reviews) - Lead Generation (121 reviews) - Time-saving (103 reviews) **Cons:** - Inaccurate Data (91 reviews) - Incorrect Numbers (59 reviews) - Outdated Contacts (57 reviews) - Incorrect Information (53 reviews) - Limited Contacts (51 reviews) ### What Do G2 Reviewers Say About Cognism? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Cognism, making data retrieval quick and intuitive for everyone. - Users value the **high-quality, verified contact data** from Cognism, enhancing outreach success and call management. - Users value the **high data accuracy** of Cognism, enhancing their ability to find reliable contact information easily. - Users value the **ease of use** of Cognism, which simplifies lead generation and ensures reliable contact data. - Users appreciate the **time-saving features** of Cognism, enhancing productivity and streamlining the outreach process significantly. **Cons:** - Users face challenges with **inaccurate data** as company names and contact details often lead to ineffective outreach. - Users find the **incorrect numbers** in Cognism to occasionally hinder their lead generation efforts and data accuracy. - Users find the **outdated contacts** challenging, as inaccuracies in data lead to frustrations in communication. - Users report **incorrect information** in Cognism's data, with unreliable metrics affecting overall trust and usability. - Users experience **limited contacts** and coverage issues, particularly for smaller companies in niche B2B sectors. #### What Are Recent G2 Reviews of Cognism? **"[Outstanding European Contact Data Accuracy with Seamless CRM Enrichment](https://www.g2.com/survey_responses/cognism-review-12964529)"** **Rating:** 4.5/5.0 stars *— Yeray C.* [Read full review](https://www.g2.com/survey_responses/cognism-review-12964529) --- **"[Precision in Customer Research, But Pay Attention to Financial Data](https://www.g2.com/survey_responses/cognism-review-10925840)"** **Rating:** 4.0/5.0 stars *— Erick G.* [Read full review](https://www.g2.com/survey_responses/cognism-review-10925840) --- #### What Are G2 Users Discussing About Cognism? - [What is Cognism used for?](https://www.g2.com/discussions/what-is-cognism-used-for) ### 9. [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. **Average Rating:** 4.4/5.0 **Total Reviews:** 709 **How Do G2 Users Rate Brandwatch Consumer Intelligence?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.0/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.2/10 (Category avg: 8.6/10) - **Market Insights :** 8.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Brandwatch Consumer Intelligence?** - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** https://www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch (34,219 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/451367/ (832 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Analyst, Consultant - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 35% Enterprise, 34% Mid-Market #### What Are Brandwatch Consumer Intelligence's Pros and Cons? **Pros:** - Ease of Use (60 reviews) - Helpful (34 reviews) - Intuitive (29 reviews) - Dashboards (25 reviews) - Data Accuracy (25 reviews) **Cons:** - Learning Curve (20 reviews) - Limited Features (20 reviews) - Platform Limitations (19 reviews) - Not Intuitive (17 reviews) - Data Inaccuracy (16 reviews) ### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in creating widgets, enhancing their experience with intuitive data management. - Users find the **valuable media insights** provided by Brandwatch Consumer Intelligence essential for evaluating campaign effectiveness. - Users find Brandwatch Consumer Intelligence to be an **intuitively designed tool** that simplifies social listening and analysis. - Users value the **intuitive and customizable dashboard** of Brandwatch, enabling quick insights and efficient data management. - Users trust the **data accuracy** of Brandwatch Consumer Intelligence, finding it invaluable for insights and presentations. **Cons:** - Users struggle with a **notable learning curve** due to the platform's complexity and depth of features. - Users highlight the **limited features** of Brandwatch, noting gaps in data sources and query management challenges. - Users express concerns about **platform limitations** , citing issues with parsing capabilities and dashboard reliability. - Users find the **setup process not very intuitive** , making it challenging to get started with Brandwatch Consumer Intelligence. - Users experience **data inaccuracy** issues, affecting insights due to gaps in collection and flawed sentiment breakdowns. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **"[BrandWatch for your Social Listening needs](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)"** **Rating:** 4.5/5.0 stars *— Francisco O.* [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086) --- **"[Integration of accounts and queries to obtain more data and create reports](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834) --- #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost) - [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) - 2 comments ### 10. [RocketReach](https://www.g2.com/products/rocketreach/reviews) Fuel Your Outreach with Speed and Precision RocketReach helps grow your business with the simplest lead intelligence and engagement solution in the world. With continuous updates of our data quality and verification processes, our users have up-to-date access to the most accurate contact information and signals on when best to engage. Create automated workflows to discover and engage with prospects in just a few clicks with RocketReach Autopilot and Sequences Create Targeted Sales Prospecting Strategies Save time, target the right contacts and personalize your outreach. With RocketReach, Sales teams increase efficiency and have higher response rates for their prospecting efforts. Fill Your Pipelines Marketing teams use RocketReach to create targeted contact lists with Intent Data that don’t hurt your deliverability. Secure Top Talent Faster Whether you’re searching for specialized skill sets or high-demand senior candidates, learn why the Top 5 US Executive Recruiting Firms and Global Tech firms use RocketReach. RocketReach for Healthcare Finding contact data for healthcare providers is extremely challenging. RocketReach has accurate contact information for millions of professionals working in hospitals, healthcare administration, healthcare technology, and more. RocketReach lets you create contact and company lists with the world's largest and most accurate contact database and lead intelligence platform. Try it for free today. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,354 **How Do G2 Users Rate RocketReach?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.1/10 (Category avg: 8.5/10) - **Account-level Insights :** 7.2/10 (Category avg: 8.6/10) - **Market Insights :** 7.4/10 (Category avg: 8.5/10) **Who Is the Company Behind RocketReach?** - **Seller:** [RocketReach](https://www.g2.com/sellers/rocketreach) - **Company Website:** https://rocketreach.co - **Year Founded:** 2016 - **HQ Location:** Brooklyn, NY - **Twitter:** @RocketReachCo (3,422 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18097967/ (95 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Business Development Manager - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 66% Small-Business, 24% Mid-Market #### What Are RocketReach's Pros and Cons? **Pros:** - Contact Information (273 reviews) - Ease of Use (266 reviews) - Accuracy (133 reviews) - Accurate Data (127 reviews) - Data Accuracy (113 reviews) **Cons:** - Inaccurate Data (115 reviews) - Outdated Contacts (110 reviews) - Outdated Data (87 reviews) - Outdated Information (85 reviews) - Missing Information (75 reviews) ### What Do G2 Reviewers Say About RocketReach? *AI-generated summary from verified user reviews* **Pros:** - Users find RocketReach to provide **easy access to accurate contact information** , enhancing their prospecting efforts significantly. - Users value the **user-friendly interface** of RocketReach, appreciating its ease of use and efficient integration. - Users value the **high accuracy** of RocketReach, enabling efficient contact with relevant job opportunities. - Users value the **accurate, up-to-date contact details** provided by RocketReach, enhancing outreach and business opportunities. - Users value the **high accuracy** of RocketReach, benefiting from up-to-date contact details that minimize bounced messages. **Cons:** - Users experience issues with **inaccurate data** in RocketReach, as some contact information is outdated or incorrect. - Users find the **outdated contacts** in RocketReach frustrating, leading to confusion over correct information to use. - Users often experience **outdated data** in RocketReach, leading to incorrect contacts and wasted efforts when reaching out. - Users often encounter **outdated information** on RocketReach, leading to errors in contacting the wrong individuals. - Users express frustration over the **missing information** , particularly the lack of phone numbers and outdated contact data. #### What Are Recent G2 Reviews of RocketReach? **"[Fast, Easy-to-Use Contact Data with High Accuracy and Wide Coverage](https://www.g2.com/survey_responses/rocketreach-review-12665800)"** **Rating:** 4.0/5.0 stars *— Hillal A.* [Read full review](https://www.g2.com/survey_responses/rocketreach-review-12665800) --- **"[Efficient Contact Extraction, Needs Higher Email Limit](https://www.g2.com/survey_responses/rocketreach-review-12629219)"** **Rating:** 4.0/5.0 stars *— Ronald D.* [Read full review](https://www.g2.com/survey_responses/rocketreach-review-12629219) --- #### What Are G2 Users Discussing About RocketReach? - [What is RocketReach used for?](https://www.g2.com/discussions/rocketreach-what-is-rocketreach-used-for) - [How do I remove my information from RocketReach?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-rocketreach) - [How much does RocketReach cost?](https://www.g2.com/discussions/how-much-does-rocketreach-cost) - 4 comments, 1 upvote - [Is RocketReach good?](https://www.g2.com/discussions/is-rocketreach-good) - 4 comments - [What is RocketReach used for?](https://www.g2.com/discussions/what-is-rocketreach-used-for) - 2 comments ### 11. [A-Leads](https://www.g2.com/products/a-leads-a-leads/reviews) A-Leads is a type of lead generation solution designed to help businesses acquire high-quality leads while ensuring they only pay for successful outcomes. This innovative platform focuses on delivering accurate and up-to-date contact information, allowing companies to streamline their marketing efforts and maximize their return on investment. By eliminating charges for errors, A-Leads provides users with a reliable data source that can enhance their sales and marketing strategies. Targeted primarily at sales teams, marketing professionals, business development managers and recruiters, A-Leads caters to organizations of all sizes looking to improve their lead generation processes. The platform is particularly beneficial for businesses that rely heavily on data-driven decision-making and need to ensure that their outreach efforts are directed toward the right audience. With its user-friendly interface and robust features, A-Leads simplifies the process of finding and engaging potential customers. One of the standout features of A-Leads is its commitment to data accuracy. The platform employs advanced algorithms and data verification processes to ensure that users receive only the most current and relevant leads. This focus on reliability means that businesses can spend less time sifting through outdated or incorrect information and more time engaging with prospects who are genuinely interested in their products or services. Additionally, the pay-for-performance model allows users to invest their marketing budgets more effectively, as they are only charged for leads that convert into tangible results. Another key benefit of A-Leads is its scalability. Whether a business is looking to generate a handful of leads or thousands, the platform can adapt to meet varying demands. Users can customize their lead generation campaigns based on specific criteria, such as industry, location, or company size, ensuring that they reach the right audience. This flexibility allows businesses to fine-tune their marketing strategies and achieve better outcomes over time. Overall, A-Leads stands out in the lead generation category by prioritizing data integrity and user satisfaction. Its innovative approach to lead acquisition not only saves time and resources but also empowers businesses to make informed decisions based on accurate insights. By leveraging the power of reliable data, organizations can enhance their sales efforts and ultimately drive growth. Fully GDPR & CCPA Compliant **Average Rating:** 4.9/5.0 **Total Reviews:** 275 **How Do G2 Users Rate A-Leads?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10) - **Lead Analysis :** 9.9/10 (Category avg: 8.5/10) - **Account-level Insights :** 9.9/10 (Category avg: 8.6/10) - **Market Insights :** 9.9/10 (Category avg: 8.5/10) **Who Is the Company Behind A-Leads?** - **Seller:** [A-Leads](https://www.g2.com/sellers/a-leads) - **Year Founded:** 2024 - **HQ Location:** California, US - **LinkedIn® Page:** https://www.linkedin.com/company/a-leadsdata (11 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Director - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 50% Mid-Market, 33% Small-Business #### What Are A-Leads's Pros and Cons? **Pros:** - Ease of Use (129 reviews) - Lead Generation (126 reviews) - Time-saving (99 reviews) - Data Accuracy (89 reviews) - Efficiency (79 reviews) **Cons:** - Limited Features (34 reviews) - Poor UI (25 reviews) - Filtering Difficulty (24 reviews) - Poor Filtering (18 reviews) - Filtering Issues (17 reviews) ### What Do G2 Reviewers Say About A-Leads? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of A-Leads, benefiting from its user-friendly interface and reliable support. - Users value the **efficient lead generation** of A-Leads, enabling quick connections with high-quality candidates for hiring needs. - Users value the **time-saving features** of A-Leads, enabling quick access to a vast pool of verified leads. - Users value the **data accuracy** of A-Leads, which ensures reliable connections and efficient recruitment processes. - Users find A-Leads to be **highly efficient** for client acquisition, aiding fast connections with decision-makers and candidates. **Cons:** - Users find the **limited features** of A-Leads restrict customization and lead organization, hindering overall usability. - Users find the **poor UI** of A-Leads to be repetitive and outdated, affecting overall navigation efficiency. - Users find the **filtering difficulty** challenging, wishing for more customization options to better target specific roles. - Users find the **poor filtering** options limiting, wishing for more flexibility and speed in lead management. - Users find that the **filtering issues** hinder their ability to effectively target leads and create customized searches. #### What Are Recent G2 Reviews of A-Leads? **"[A-Leads is a solid growth enabler for targeted outreach](https://www.g2.com/survey_responses/a-leads-review-11995276)"** **Rating:** 5.0/5.0 stars *— Kalle S.* [Read full review](https://www.g2.com/survey_responses/a-leads-review-11995276) --- **"[Excellent Support Makes All the Difference](https://www.g2.com/survey_responses/a-leads-review-12206389)"** **Rating:** 4.5/5.0 stars *— Abdullah H.* [Read full review](https://www.g2.com/survey_responses/a-leads-review-12206389) --- ### 12. [INFUSE Demand Accelerator](https://www.g2.com/products/infuse-demand-accelerator/reviews) The INFUSE Demand Accelerator is an award winning real-time demand intelligence platform that provides clients with live insights into the performance of their demand programs to enable data-driven decision making. Real-time demand intelligence: Capitalize on opportunities with behavioral, revenue, and performance analytics. Fully customizable dashboard: Track your metrics and KPIs, delivering the insights you need, without subscription fees. Maximize ROI from actionable insights: Optimize campaigns with data on account reach, intent scoring, lead conversion, buying committee engagement, and so much more. 24/5 demand expert support: The INFUSE team is available 24/5 to support and optimize your demand programs. **Average Rating:** 4.4/5.0 **Total Reviews:** 20 **How Do G2 Users Rate INFUSE Demand Accelerator?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.6/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.8/10 (Category avg: 8.6/10) - **Market Insights :** 8.8/10 (Category avg: 8.5/10) **Who Is the Company Behind INFUSE Demand Accelerator?** - **Seller:** [INFUSE](https://www.g2.com/sellers/infuse-95804489-59a5-4b31-91be-0fbc1aca8406) - **Company Website:** https://infuse.com/ - **Year Founded:** 2012 - **HQ Location:** Boca Raton, US - **LinkedIn® Page:** https://www.linkedin.com/company/10943742/ (835 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 42% Enterprise, 33% Mid-Market #### What Are INFUSE Demand Accelerator's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Helpful (4 reviews) - Insights Value (3 reviews) - Customer Support (2 reviews) - Lead Generation (2 reviews) **Cons:** - Complex Filtering (1 reviews) - Data Management (1 reviews) - Difficult Setup (1 reviews) - Expensive (1 reviews) - Filtering Issues (1 reviews) ### What Do G2 Reviewers Say About INFUSE Demand Accelerator? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of INFUSE Demand Accelerator, benefiting from its clear interface and helpful insights. - Users appreciate the **responsiveness and ease of use** of INFUSE Demand Accelerator, making lead management efficient and straightforward. - Users value the **data-driven insights** from INFUSE Demand Accelerator, enhancing strategic decision-making and campaign effectiveness. - Users appreciate the **responsive customer support** from INFUSE, enhancing their experience with timely feedback implementation. - Users appreciate the **high-quality lead generation** from INFUSE Demand Accelerator, praising its responsive and strategic team collaboration. **Cons:** - Users desire **more comprehensive filtering options** for better lead analysis and regional grouping in INFUSE Demand Accelerator. - Users find the **inability to manipulate the date range** a significant limitation in managing data effectively. - Users find the **difficult setup** of INFUSE Demand Accelerator can be a bit slow, impacting their initial experience. - Users note the **high cost** of the INFUSE Demand Accelerator, acknowledging it aligns with its specialized features. - Users find the **filtering issues** limiting, desiring more options for effective lead analysis and regional grouping. #### What Are Recent G2 Reviews of INFUSE Demand Accelerator? **"[INFUSE Demand Accelerator: User-Friendly, Detailed Insights & Outstanding Support](https://www.g2.com/survey_responses/infuse-demand-accelerator-review-13049175)"** **Rating:** 5.0/5.0 stars *— Nikol R.* [Read full review](https://www.g2.com/survey_responses/infuse-demand-accelerator-review-13049175) --- **"[Comprehensive Insights Made Easy](https://www.g2.com/survey_responses/infuse-demand-accelerator-review-13071935)"** **Rating:** 4.5/5.0 stars *— Karandeep S.* [Read full review](https://www.g2.com/survey_responses/infuse-demand-accelerator-review-13071935) --- ### 13. [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 740 **How Do G2 Users Rate DemandScience?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.7/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.6/10 (Category avg: 8.6/10) - **Market Insights :** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind DemandScience?** - **Seller:** [DemandScience](https://www.g2.com/sellers/demandscience) - **Company Website:** https://demandscience.com/ - **Year Founded:** 2012 - **HQ Location:** Greater Boston, US - **Twitter:** @DemandScience (305 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/demandscience-com/ (1,053 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 55% Mid-Market, 23% Enterprise #### What Are DemandScience's Pros and Cons? **Pros:** - Ease of Use (62 reviews) - Helpful (61 reviews) - Customer Support (49 reviews) - Lead Generation (36 reviews) - Features (29 reviews) **Cons:** - Not Intuitive (16 reviews) - Poor Lead Quality (15 reviews) - Lead Quality (14 reviews) - Learning Curve (14 reviews) - Missing Features (14 reviews) ### What Do G2 Reviewers Say About DemandScience? *AI-generated summary from verified user reviews* **Pros:** - Users find DemandScience to be **exceptionally user-friendly and easy to navigate** , streamlining processes and enhancing decision-making. - Users appreciate the **helpful support** of DemandScience, aiding in user success and effective campaign management. - Users praise the **excellent customer support** from DemandScience, which significantly contributes to their overall success. - Users love the **seamless lead delivery** to CRM, enhancing efficiency and ensuring high-quality leads at a lower cost. - Users value the **user-friendly interface** of DemandScience, enhancing navigation and making campaign launches swift and easy. **Cons:** - Users find the platform **not intuitive** , struggling with integration and a confusing user interface that hinders usability. - Users express concern over **poor lead quality** , noting outdated and unresponsive leads from DemandScience's LATAM region. - Users express concern about the **lead quality** in LATAM, citing outdated and unresponsive leads affecting their results. - Users face a **definite learning curve** with DemandScience, though the UI is improving and tutorials could be clearer. - Users are frustrated by the **lack of customization features** , making it difficult to address unique campaign needs effectively. #### What Are Recent G2 Reviews of DemandScience? **"[Great results backed by a collaborative team](https://www.g2.com/survey_responses/demandscience-review-12222958)"** **Rating:** 5.0/5.0 stars *— Nicole B.* [Read full review](https://www.g2.com/survey_responses/demandscience-review-12222958) --- **"[DemandScience Delivers—Fast, Friendly Support and Powerful Capabilities](https://www.g2.com/survey_responses/demandscience-review-12224648)"** **Rating:** 5.0/5.0 stars *— Neville W.* [Read full review](https://www.g2.com/survey_responses/demandscience-review-12224648) --- #### What Are G2 Users Discussing About DemandScience? - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/terminus-abm-platform-what-is-terminus-abm-platform-used-for) - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/what-is-terminus-abm-platform-used-for) - 1 comment - [Why is ABM important?](https://www.g2.com/discussions/why-is-abm-important) - 1 comment ### 14. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. **Average Rating:** 4.1/5.0 **Total Reviews:** 3,014 **How Do G2 Users Rate Adobe Marketo Engage?** - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.3/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.2/10 (Category avg: 8.6/10) - **Market Insights :** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Adobe Marketo Engage?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** https://adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Operations Manager, Marketing Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 54% Mid-Market, 25% Enterprise #### What Are Adobe Marketo Engage's Pros and Cons? **Pros:** - Ease of Use (192 reviews) - Automation (185 reviews) - Features (142 reviews) - Integrations (129 reviews) - Marketing Automation (119 reviews) **Cons:** - Learning Curve (176 reviews) - Steep Learning Curve (135 reviews) - Not Intuitive (108 reviews) - Complexity (99 reviews) - Expensive (87 reviews) ### What Do G2 Reviewers Say About Adobe Marketo Engage? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Adobe Marketo Engage, enabling effective campaign automation and seamless tool integration. - Users value the **extensive automation capabilities** of Adobe Marketo Engage, enhancing efficient engagement and workflow management. - Users value the **seamless integration and advanced personalization** features for effective and automated marketing campaigns. - Users appreciate the **strong integration capabilities** of Marketo Engage, enhancing their productivity and tool efficiency. - Users value the **efficacy of marketing automation** in Adobe Marketo Engage, enhancing campaign personalization and optimization significantly. **Cons:** - Users find the **learning curve steep** in Adobe Marketo Engage, making it challenging to navigate its complex features. - Users find the software has a **steep learning curve** , making it challenging for those unfamiliar with marketing automation tools. - Users find Adobe Marketo Engage **not intuitive** , as its UI feels outdated and isn't friendly for new users. - Users face **complexity challenges** with campaign and file management in Adobe Marketo Engage, requiring significant investment in time and learning. - Users find Marketo Engage to be **extremely expensive** , affecting accessibility and value compared to competitors. #### What Are Recent G2 Reviews of Adobe Marketo Engage? **"[The Most Powerful Marketing Operations & Automation Tool](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)"** **Rating:** 5.0/5.0 stars *— Robyn H.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383) --- **"[Scalable, Flexible Platform for Complex Marketing Automation](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)"** **Rating:** 4.0/5.0 stars *— Lindsay C.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708) --- #### What Are G2 Users Discussing About Adobe Marketo Engage? - [How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns?](https://www.g2.com/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) - [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) - 2 comments - [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) - 3 comments ### 15. [Prospeo.io](https://www.g2.com/products/prospeo-io/reviews) Prospeo is a B2B sales intelligence and data enrichment platform that helps revenue teams find verified contacts, build targeted prospect lists, and push clean data directly into their sales workflows. Unlike legacy providers that charge six-figure contracts for stale data, Prospeo delivers enterprise-grade accuracy at a fraction of the cost — with every email and mobile number verified before delivery. Prospeo serves sales development representatives, account executives, outbound agencies, founders, and revenue operations teams at B2B organizations of all sizes. Teams use Prospeo to build high-quality lead lists, enrich CRM and CSV records in bulk, and eliminate the manual data cleanup that slows down outbound execution. Key capabilities include: Data and targeting: Access to 300M+ verified profiles, 143M verified emails, and 125M+ verified mobile numbers, filtered through 30+ advanced search dimensions including buyer intent, technographics, headcount growth by department, job change tracking, funding stage, and revenue range. Enrichment and data quality: Bulk enrichment of CRM records and CSVs with 50+ verified data points per contact. Prospeo's proprietary 5-step verification process delivers 98% data accuracy, and credits are only charged for verified results — no spend wasted on stale or not-found contacts. Prospecting and list building: Tools to search, filter, and export targeted prospect lists in seconds. A Chrome extension captures verified contact data directly from LinkedIn, company websites, GitHub, and Twitter without leaving the browser. Integrations and API: Native HubSpot and Salesforce integrations, plus connections to Clay, Zapier, and Instantly. A developer-friendly Search and Enrich API delivers clean JSON responses with millisecond latency and 99.99% uptime, making it easy to embed Prospeo into any existing sales stack. Data freshness: The entire database is refreshed on a weekly 7-day cycle — compared to the monthly or quarterly refreshes typical of legacy platforms — ensuring fewer bounced emails, fewer disconnected numbers, and less time spent on outdated records. By combining verified data, real-time enrichment, and direct CRM integration in one platform, Prospeo is designed to eliminate the gap between list building and outbound execution. This helps teams improve deliverability, increase connect rates, and spend more time selling instead of fixing data. **Average Rating:** 4.6/5.0 **Total Reviews:** 340 **How Do G2 Users Rate Prospeo.io?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10) - **Lead Analysis :** 9.2/10 (Category avg: 8.5/10) - **Account-level Insights :** 10.0/10 (Category avg: 8.6/10) - **Market Insights :** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Prospeo.io?** - **Seller:** [Prospeo](https://www.g2.com/sellers/prospeo) - **Company Website:** https://www.prospeo.io - **Year Founded:** 2019 - **HQ Location:** Toronto, CA - **LinkedIn® Page:** http://www.linkedin.com/company/prospeo-radom (31 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Business Development Executive - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 86% Small-Business, 11% Mid-Market #### What Are Prospeo.io's Pros and Cons? **Pros:** - Data Accuracy (13 reviews) - Ease of Use (13 reviews) - Customer Support (11 reviews) - Lead Generation (11 reviews) - Accuracy (9 reviews) **Cons:** - Expensive (5 reviews) - Limited Credits (3 reviews) - Verification Issues (3 reviews) - Inaccuracy (2 reviews) - LinkedIn Integration (2 reviews) ### What Do G2 Reviewers Say About Prospeo.io? *AI-generated summary from verified user reviews* **Pros:** - Users value the **data accuracy** of Prospeo.io, leading to improved outreach and significantly lower bounce rates. - Users highlight the **user-friendly interface** of Prospeo.io, making lead generation straightforward and efficient. - Users praise the **fast and helpful customer support** of Prospeo, enhancing their overall experience and tool efficiency. - Users highlight the **user-friendly and powerful lead generation** capabilities of Prospeo, enhancing sales effectiveness significantly. - Users praise the **accuracy** of Prospeo.io, noting its high validity rates that enhance outreach success significantly. **Cons:** - Users find the service **expensive** , struggling with high costs for basic functionality and inadequate support. - Users are frustrated by the **limited credits** that expire monthly, undermining the tool's effectiveness and support service. - Users report **verification issues** with Prospeo.io, leading to frustrations and unmet expectations in email address discovery. - Users note the **inaccuracy** of Prospeo.io when compared to multiple data providers, affecting reliability. - Users find the **lack of LinkedIn Recruiter integration** limits Prospeo.io's functionality and data sourcing capabilities. #### What Are Recent G2 Reviews of Prospeo.io? **"[The Only Tool You Need for Verified Phone Numbers](https://www.g2.com/survey_responses/prospeo-io-review-13057626)"** **Rating:** 5.0/5.0 stars *— Shahroz M.* [Read full review](https://www.g2.com/survey_responses/prospeo-io-review-13057626) --- **"[Prospeo Delivers Verified Leads and Bounce-Free Outreach](https://www.g2.com/survey_responses/prospeo-io-review-13029944)"** **Rating:** 5.0/5.0 stars *— Mudasar N.* [Read full review](https://www.g2.com/survey_responses/prospeo-io-review-13029944) --- ### 16. [BookYourData](https://www.g2.com/products/bookyourdata/reviews) Bookyourdata is a trusted B2B data provider that empowers sales, marketing, and growth teams with fast access to accurate and verified business contacts. Companies use our platform to buy email lists or build highly targeted custom datasets in real time. With millions of professionals across virtually every sector, Bookyourdata makes it easy to reach the right decision-makers and launch effective outbound campaigns. Our platform offers two powerful options. Users can generate custom email lists using precise filters such as job title, industry, geography, company size, revenue range, technologies used, and more. We also offer pre-built email lists for those who need instant, category-specific data without any manual setup. Both options are delivered instantly and are available for download in a user-friendly format. Data quality is at the core of our service. Every record in our database is triple-verified, ensuring high deliverability rates and reliable outreach performance. This level of accuracy helps teams reduce bounce rates, improve sender reputation, and connect with real, active professionals who drive purchasing decisions. What sets Bookyourdata apart is our pay-as-you-go model, which eliminates the need for subscriptions, contracts, or credit commitments. Users can preview samples before purchasing and only pay for the exact contacts they need. Our transparent pricing and intuitive interface make it easy for teams of all sizes to scale their lead generation efforts efficiently. With more than 250 million B2B contacts across 250 countries, Bookyourdata supports startups, agencies, enterprise brands, and individual professionals looking to accelerate growth. We place strong importance on data compliance, customer satisfaction, responsive support, and a flexible refund policy. Bookyourdata gives you the freedom to source high-quality leads, launch campaigns with confidence, and grow your pipeline at scale. **Average Rating:** 4.9/5.0 **Total Reviews:** 345 **How Do G2 Users Rate BookYourData?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.2/10) - **Lead Analysis :** 9.7/10 (Category avg: 8.5/10) - **Account-level Insights :** 9.6/10 (Category avg: 8.6/10) - **Market Insights :** 9.8/10 (Category avg: 8.5/10) **Who Is the Company Behind BookYourData?** - **Seller:** [Bookyourdata](https://www.g2.com/sellers/bookyourdata) - **Year Founded:** 2015 - **HQ Location:** New York, USA - **Twitter:** @bookyourdata (912 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bookyourdata.com/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Sales Development Representative, Project Manager - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 60% Small-Business, 45% Mid-Market #### What Are BookYourData's Pros and Cons? **Pros:** - Data Accuracy (49 reviews) - Accuracy (45 reviews) - Accurate Data (37 reviews) - Lead Generation (34 reviews) - Contact Information (33 reviews) **Cons:** - Filtering Difficulty (9 reviews) - Expensive (8 reviews) - Filtering Issues (7 reviews) - Inefficient Filtering (6 reviews) - Limited Contact Information (6 reviews) ### What Do G2 Reviewers Say About BookYourData? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **top-class accuracy** of BookYourData, enhancing engagement and simplifying the prospecting process. - Users praise the **accuracy** of BookYourData's leads, boosting engagement and reducing bounce rates significantly. - Users appreciate the **accurate data** from BookYourData, enhancing focus and reliability in their outreach efforts. - Users appreciate the **accuracy of lead generation** with BookYourData, enabling effective targeting and improved engagement in B2B communications. - Users appreciate the **up-to-date and accurate contact information** , making their outreach efforts more effective and reliable. **Cons:** - Users suggest enhancements to the **filtering difficulty** , noting challenges with seniority level options and usability over time. - Users find the **cost prohibitive** for smaller teams, making it challenging to fully utilize the service. - Users find the **filtering issues** problematic, impacting their ability to efficiently utilize the platform's features. - Users find the **inefficient filtering** system lacking sophistication, complicating search refinement and usability over time. - Users find the **limited contact information** of BookYourData lacks depth, impacting targeting effectiveness and detail. #### What Are Recent G2 Reviews of BookYourData? **"[Our CFO finally let us drop ZoomInfo after BookYourData proved the savings](https://www.g2.com/survey_responses/bookyourdata-review-13070274)"** **Rating:** 5.0/5.0 stars *— Rinna Z.* [Read full review](https://www.g2.com/survey_responses/bookyourdata-review-13070274) --- **"[No sales call, no demo, just credits and contacts, exactly what I needed](https://www.g2.com/survey_responses/bookyourdata-review-13071157)"** **Rating:** 5.0/5.0 stars *— Ivy Faith D.* [Read full review](https://www.g2.com/survey_responses/bookyourdata-review-13071157) --- ### 17. [Foundry Intent](https://www.g2.com/products/foundry-intent/reviews) Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent. **Average Rating:** 4.3/5.0 **Total Reviews:** 144 **How Do G2 Users Rate Foundry Intent?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.2/10) - **Lead Analysis :** 9.3/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.8/10 (Category avg: 8.6/10) - **Market Insights :** 9.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Foundry Intent?** - **Seller:** [Foundry](https://www.g2.com/sellers/foundry-c6ab7058-5185-45a4-b1e0-961b90464e7b) - **Year Founded:** 1964 - **HQ Location:** Needham Heights, Massachusetts, United States - **LinkedIn® Page:** https://www.linkedin.com/company/foundryidg/ (5,391 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Small-Business, 40% Mid-Market #### What Are Recent G2 Reviews of Foundry Intent? **"[I had very much enjoyed Foundry Intent](https://www.g2.com/survey_responses/foundry-intent-review-10055537)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer & Network Security* [Read full review](https://www.g2.com/survey_responses/foundry-intent-review-10055537) --- **"[Easy to Use](https://www.g2.com/survey_responses/foundry-intent-review-10034688)"** **Rating:** 4.0/5.0 stars *— Verified User in Human Resources* [Read full review](https://www.g2.com/survey_responses/foundry-intent-review-10034688) --- #### What Are G2 Users Discussing About Foundry Intent? - [How do you use Kickfire?](https://www.g2.com/discussions/how-do-you-use-kickfire) - [What is Leadspace?](https://www.g2.com/discussions/leadsift-what-is-leadspace) - [What is the use of Kickfire?](https://www.g2.com/discussions/what-is-the-use-of-kickfire) - [How do you use a Slintel?](https://www.g2.com/discussions/how-do-you-use-a-slintel) - [What is SalesIntel?](https://www.g2.com/discussions/what-is-salesintel) ### 18. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 646 **How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10) - **Lead Analysis :** 7.6/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.4/10 (Category avg: 8.6/10) - **Market Insights :** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 27% Small-Business #### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons? **Pros:** - Ease of Use (168 reviews) - Audience Targeting (105 reviews) - Targeting (102 reviews) - Intent Data (99 reviews) - Customer Support (91 reviews) **Cons:** - Learning Curve (66 reviews) - Missing Features (60 reviews) - Limited Features (45 reviews) - Campaign Issues (42 reviews) - Targeting Limitations (41 reviews) ### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? *AI-generated summary from verified user reviews* **Pros:** - Users find AdRoll ABM to be extremely **easy to use** , with excellent support making setup and integration seamless. - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement throughout customer journey stages. - Users value the **precise targeting** and comprehensive support from AdRoll ABM, enhancing their advertising effectiveness. - Users value the **powerful intent data** of AdRoll ABM for precise targeting and insightful account-level analytics. - Users value the **great customer support** from AdRoll, enhancing the onboarding experience and overall usability. **Cons:** - Users often experience a **steep learning curve** , making initial navigation of RollWorks challenging for newcomers. - Users find the **missing features** in AdRoll ABM limiting, as advanced functionalities may not adequately support their needs. - Users experience **limited features** in AdRoll ABM, particularly in segmentation options and native advertising capabilities. - Users experience **challenges with campaign tracking and lead generation** , leading to frustration with AdRoll ABM's effectiveness. - Users express frustration over **targeting limitations** , as they cannot target specific individuals and face increased costs. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"** **Rating:** 4.5/5.0 stars *— Austin V.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350) --- **"[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)"** **Rating:** 4.0/5.0 stars *— Melissa G.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248) --- #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### 19. [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives. **Average Rating:** 4.3/5.0 **Total Reviews:** 257 **How Do G2 Users Rate Madison Logic Platform?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.4/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.6/10 (Category avg: 8.6/10) - **Market Insights :** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Madison Logic Platform?** - **Seller:** [Madison Logic](https://www.g2.com/sellers/madison-logic) - **Company Website:** https://www.madisonlogic.com - **Year Founded:** 2005 - **HQ Location:** New York, NY - **Twitter:** @madisonlogic (1,558 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/madison-logic (288 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 46% Mid-Market, 40% Enterprise #### What Are Madison Logic Platform's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Lead Generation (14 reviews) - Lead Quality (11 reviews) - Insights Value (10 reviews) - Integrations (10 reviews) **Cons:** - Not Intuitive (6 reviews) - Learning Curve (5 reviews) - Inadequate Reporting (4 reviews) - Lead Quality (4 reviews) - Missing Features (4 reviews) ### What Do G2 Reviewers Say About Madison Logic Platform? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of Madison Logic Platform enhances campaign management and strategic decision-making effectively. - Users praise the **flexibility and efficiency** of Madison Logic's lead generation platform, enhancing campaign success and targeting efforts. - Users value the **high lead quality** Madison Logic Platform provides, enhancing campaign efficiency and driving client satisfaction. - Users value the **actionable insights** from Madison Logic Platform, enhancing campaign performance and aligning with demand goals. - Users value the **seamless integrations** of Madison Logic Platform, enhancing efficiency in targeting and reporting through various channels. **Cons:** - Users find the platform **not intuitive** , especially newcomers struggling with navigation and understanding key functionalities. - Users find the **learning curve steep** , struggling with navigation and intuitiveness for new users and reporting. - Users express concern over **inadequate reporting** , noting delays and a lack of responsiveness in receiving insights. - Users report **performance issues with lead quality** , noting inconsistencies and a need for improved platform intuitiveness. - Users are frustrated by the **missing features** in Madison Logic Platform, limiting flexibility and integration across dashboards and campaigns. #### What Are Recent G2 Reviews of Madison Logic Platform? **"[Clear Intent Signals, Great Dashboards, and Fantastic Support](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269)"** **Rating:** 5.0/5.0 stars *— Harshal D.* [Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269) --- **"[Robust Dashboard with Easy Setup but Minor Hiccups](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100)"** **Rating:** 4.0/5.0 stars *— Adam M.* [Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100) --- #### What Are G2 Users Discussing About Madison Logic Platform? - [What is Madison Logic Platform used for?](https://www.g2.com/discussions/what-is-madison-logic-platform-used-for) ### 20. [Snov.io](https://www.g2.com/products/snov-io/reviews) Snov.io is a B2B lead generation and multichannel outreach automation platform designed to help sales and marketing teams improve reply rates and manage outbound campaigns more efficiently. From finding verified leads to launching automated email and LinkedIn campaigns, Snov.io streamlines the outbound process in one unified workspace. With Snov.io, you can: - Discover and verify high-quality B2B leads - Build targeted lead lists with AI-powered prospecting - Set up and manage email infrastructure - Automate multichannel outreach campaigns (email and LinkedIn) - Track engagement and manage pipelines in a built-in CRM - Optimize deliverability and scale outbound campaigns Snov.io combines lead generation, outreach automation, and deal management into one platform - helping sales managers, business owners, marketing managers, and C-level executives manage pipeline growth without relying on multiple disconnected tools. Whether you're a growing startup or an established B2B company, Snov.io supports scalable outbound systems focused on generating conversations and improving engagement. **Average Rating:** 4.5/5.0 **Total Reviews:** 486 **How Do G2 Users Rate Snov.io?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.8/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.3/10 (Category avg: 8.6/10) - **Market Insights :** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Snov.io?** - **Seller:** [Snovio](https://www.g2.com/sellers/snovio) - **Year Founded:** 2017 - **HQ Location:** New York - **Twitter:** @snov_io (2,583 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18052485/ (199 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 73% Small-Business, 25% Mid-Market #### What Are Snov.io's Pros and Cons? **Pros:** - Ease of Use (157 reviews) - Customer Support (90 reviews) - Helpful (80 reviews) - Lead Generation (73 reviews) - Features (53 reviews) **Cons:** - Email Issues (46 reviews) - Email Management (32 reviews) - Missing Features (29 reviews) - Expensive (23 reviews) - Learning Curve (23 reviews) ### What Do G2 Reviewers Say About Snov.io? *AI-generated summary from verified user reviews* **Pros:** - Users love the **simplicity and effectiveness** of Snov.io, making lead generation and automation effortlessly intuitive. - Users highlight the **outstanding customer support** from Snov.io, noting proactive assistance and exceptional service throughout their experience. - Users appreciate the **simplicity combined with powerful features** of Snov.io, streamlining their outbound workflow effectively. - Users admire the **simplicity and powerful features** of Snov.io, effectively streamlining their lead generation efforts. - Users appreciate the **fantastic range of features** in Snov.io, enhancing email outreach and lead generation effortlessly. **Cons:** - Users note **email issues** with Snov.io, including outdated databases and limited email editor functionality affecting usability. - Users find the **email editor limited** and face challenges with Gmail integration, affecting overall usability. - Users find the **missing features** of Snov.io, like limited fonts and lack of Salesforce integration, frustrating. - Users note that Snov.io is **expensive** compared to other lead generation tools, impacting overall value and accessibility. - Users face a **steep learning curve** with Snov.io, as the crowded UI complicates mastering its features. #### What Are Recent G2 Reviews of Snov.io? **"[All-in-One Lead Gen, Email Verification, and Outreach Automation Made Easy](https://www.g2.com/survey_responses/snov-io-review-12996108)"** **Rating:** 4.5/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/snov-io-review-12996108) --- **"[Comprehensive Outreach Solution for Small Teams](https://www.g2.com/survey_responses/snov-io-review-12835650)"** **Rating:** 4.0/5.0 stars *— Abhishek C.* [Read full review](https://www.g2.com/survey_responses/snov-io-review-12835650) --- #### What Are G2 Users Discussing About Snov.io? - [What is Snovio used for?](https://www.g2.com/discussions/what-is-snovio-used-for) - 3 comments - [What is the best email finder?](https://www.g2.com/discussions/snovio-what-is-the-best-email-finder) - 4 comments, 1 upvote - [How does SNOV IO work?](https://www.g2.com/discussions/how-does-snov-io-work) - 1 comment - [Is Snovio free?](https://www.g2.com/discussions/is-snovio-free) - 2 comments - [What is Snovio?](https://www.g2.com/discussions/what-is-snovio) - 1 comment ### 21. [UpLead](https://www.g2.com/products/uplead/reviews) UpLead is a B2B data provider with real-time verified emails, mobile numbers and intent data. Get access to millions of up-to-date contacts that are easy to find and import into your CRM. Use 50+ search filters like intent data to find in-market buyers who will be your next best customers. Integrate with Salesforce, HubSpot, other leading CRMs and Zapier to automate your workflow. UpLead is trusted by 4,000+ customers and is one-third the cost vs leading sales intelligence platforms. It has consistently been rated #1 by G2 for being Easiest to Use and having the Best ROI. **Average Rating:** 4.7/5.0 **Total Reviews:** 810 **How Do G2 Users Rate UpLead?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10) - **Lead Analysis :** 9.2/10 (Category avg: 8.5/10) - **Account-level Insights :** 9.2/10 (Category avg: 8.6/10) - **Market Insights :** 9.0/10 (Category avg: 8.5/10) **Who Is the Company Behind UpLead?** - **Seller:** [UpLead](https://www.g2.com/sellers/uplead) - **Company Website:** https://www.uplead.com - **Year Founded:** 2017 - **HQ Location:** Covina, US - **Twitter:** @UpLeadHQ (2,361 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13600950/ (34 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Business Development Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 77% Small-Business, 19% Mid-Market #### What Are UpLead's Pros and Cons? **Pros:** - Data Accuracy (27 reviews) - Contact Information (26 reviews) - Ease of Use (22 reviews) - Accuracy (20 reviews) - Accuracy of Information (19 reviews) **Cons:** - Missing Contacts (7 reviews) - Outdated Contacts (7 reviews) - Expensive (5 reviews) - Filtering Issues (5 reviews) - Limited Contacts (5 reviews) ### What Do G2 Reviewers Say About UpLead? *AI-generated summary from verified user reviews* **Pros:** - Users commend UpLead for its **data accuracy** , enabling effective prospecting and targeted outreach efforts seamlessly. - Users appreciate the **accurate and verified contact information** that UpLead provides, enhancing lead generation confidence. - Users appreciate the **ease of use** of UpLead, highlighting its intuitive interface and efficient prospecting capabilities. - Users value the **accuracy** of UpLead, praising its effectiveness in targeting high-value prospects globally. - Users value the **accuracy of information** provided by UpLead, enhancing their prospecting and outreach efficiency. **Cons:** - Users face challenges with **missing contacts** in UpLead, complicating prospecting and hindering effective usage. - Users face challenges with **outdated contacts** , particularly for smaller companies lacking updated data on UpLead. - Users express concern about UpLead being **expensive** and highlight issues with automatic subscription charges and refunds. - Users face challenges with **filtering issues** that complicate precise targeting and hinder overall user experience. - Users face challenges with **limited contacts** , struggling to find specific details and deal with search filter complexities. #### What Are Recent G2 Reviews of UpLead? **"[Reliable Contact Discovery with Buying Intent Signals Which has Massively Shortened Our Sales Cycle](https://www.g2.com/survey_responses/uplead-review-12976662)"** **Rating:** 5.0/5.0 stars *— Lisa G.* [Read full review](https://www.g2.com/survey_responses/uplead-review-12976662) --- **"[UpLead Makes It Easy to Pinpoint the Exact Clients You Want](https://www.g2.com/survey_responses/uplead-review-12965386)"** **Rating:** 5.0/5.0 stars *— John H.* [Read full review](https://www.g2.com/survey_responses/uplead-review-12965386) --- #### What Are G2 Users Discussing About UpLead? - [What is UpLead used for?](https://www.g2.com/discussions/what-is-uplead-used-for) - 1 comment - [What is the best lead management software?](https://www.g2.com/discussions/uplead-what-is-the-best-lead-management-software) - [How much does ZoomInfo cost per month?](https://www.g2.com/discussions/how-much-does-zoominfo-cost-per-month) - 2 comments - [How much does UpLead cost?](https://www.g2.com/discussions/how-much-does-uplead-cost) - 1 comment - [How does UpLead work?](https://www.g2.com/discussions/how-does-uplead-work) - 1 comment ### 22. [Adapt](https://www.g2.com/products/adapt-adapt/reviews) Adapt.io is your comprehensive lead intelligence platform, offering a suite of powerful tools designed to empower the sales and marketing teams to excel in their efforts. Our platform equips sellers and marketers with the means to generate new leads, personalize engagements, and implement a robust go-to-market strategy. Adapt has an extensive B2B database with over 150 million contacts and 30 million companies, all backed by robust and highly accurate data. Additionally, Adapt offers, - Advance filters to find your ideal buyers - Dynamic lists that push data updates in real-time - Enrichment to keep your data workflows up-to-date - REST API to scale your lead generation and lead enrichment efforts Since our founding in 2017, Adapt.io has been a trusted partner for over 500,000 customers, ranging from high-growth startups to established global enterprises. Join the ranks of our satisfied users and experience the difference that Adapt.io can accelerate your sales and marketing efforts **Average Rating:** 4.6/5.0 **Total Reviews:** 2,630 **How Do G2 Users Rate Adapt?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10) - **Lead Analysis :** 8.4/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.2/10 (Category avg: 8.6/10) - **Market Insights :** 8.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Adapt?** - **Seller:** [Adapt](https://www.g2.com/sellers/adapt) - **Year Founded:** 2016 - **HQ Location:** Coimbatore, Tamil Nadu - **Twitter:** @Adapt_io (492 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/14460031/ (28 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Business Development Manager, Business Development Executive - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 64% Small-Business, 28% Mid-Market #### What Are Adapt's Pros and Cons? **Pros:** - Ease of Use (71 reviews) - Contact Information (59 reviews) - Helpful (38 reviews) - Lead Generation (34 reviews) - Data Accuracy (30 reviews) **Cons:** - Limited Credits (34 reviews) - Credit Limitations (24 reviews) - Limited Contacts (18 reviews) - Plan Limitations (16 reviews) - Email Issues (14 reviews) ### What Do G2 Reviewers Say About Adapt? *AI-generated summary from verified user reviews* **Pros:** - Users find Adapt's **ease of use** exceptional, benefiting from its efficient one-click Chrome extension for email retrieval. - Users find the **easy-to-use interface** of Adapt helpful for collecting targeted contact information efficiently. - Users find Adapt to be **exceptionally helpful** , excelling in accuracy, deliverability, and customer support for lead generation. - Users value the **effective lead generation** capabilities of Adapt, noting its superior performance and exceptional customer support. - Users value the **data accuracy** of Adapt, consistently outperforming other platforms in deliverability and validation. **Cons:** - Users highlight the need for **more credits** in Adapt's system, as limited allowance hampers effective prospecting. - Users express frustration with **credit limitations** , noting unexpected charges and insufficient free credits affecting their experience. - Users are disappointed with the **limited contacts** , finding the available mailboxes and leads insufficient for their needs. - Users are frustrated by **plan limitations** , including insufficient credits and mailbox options, impacting overall usability. - Users experience issues with **incorrect email addresses** in Adapt, which can hinder effective communication and functionality. #### What Are Recent G2 Reviews of Adapt? **"[Adapt.io Combines Data and Sales Intelligence to Drive Faster, Smarter Decisions](https://www.g2.com/survey_responses/adapt-review-12929253)"** **Rating:** 4.0/5.0 stars *— Karthick P.* [Read full review](https://www.g2.com/survey_responses/adapt-review-12929253) --- **"[Intuitive Interface and Top-Notch Data Accuracy You Can Trust](https://www.g2.com/survey_responses/adapt-review-12714380)"** **Rating:** 4.5/5.0 stars *— Vidur S.* [Read full review](https://www.g2.com/survey_responses/adapt-review-12714380) --- ### 23. [Influ2](https://www.g2.com/products/influ2/reviews) People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue. **Average Rating:** 4.6/5.0 **Total Reviews:** 158 **How Do G2 Users Rate Influ2?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10) - **Lead Analysis :** 9.1/10 (Category avg: 8.5/10) - **Account-level Insights :** 9.1/10 (Category avg: 8.6/10) - **Market Insights :** 9.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Influ2?** - **Seller:** [Influ2](https://www.g2.com/sellers/influ2) - **Company Website:** https://www.influ2.com/ - **Year Founded:** 2017 - **HQ Location:** Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA - **Twitter:** @influ2_on (381 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18119989/ (139 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Mid-Market, 18% Enterprise #### What Are Influ2's Pros and Cons? **Pros:** - Customer Support (23 reviews) - Audience Targeting (19 reviews) - Targeting (18 reviews) - Ease of Use (17 reviews) - Engagement (16 reviews) **Cons:** - Ad Issues (6 reviews) - Limited Reporting (4 reviews) - Ad Management Issues (3 reviews) - Complex Setup (3 reviews) - Ad Management (2 reviews) ### What Do G2 Reviewers Say About Influ2? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **exceptional customer support** at Influ2, especially noting helpful guidance and timely assistance from the team. - Users highlight the **precise audience targeting** of Influ2, significantly improving engagement and effectiveness in ABM efforts. - Users value Influ2 for its **hyper-personalized targeting** , enhancing engagement with decision-makers and improving campaign precision. - Users find Influ2 to be **intuitive and easy to use** , streamlining onboarding and enhancing overall effectiveness for campaigns. - Users value the **precise targeting and engagement capabilities** of Influ2, enhancing their account-based marketing efforts significantly. **Cons:** - Users face **ad issues** such as insufficient ad group capacity and unclear metrics across multiple platforms. - Users find the **limited reporting** features of Influ2 make performance tracking and campaign planning challenging. - Users experience **ad management issues** such as limited ad group space and insufficient match rates, affecting user satisfaction. - Users find the **complex setup** of Influ2 challenging, though support during onboarding helps mitigate issues. - Users note the **limited ad group space** and desire for improved match rates in Influ2's ad management. #### What Are Recent G2 Reviews of Influ2? **"[Excellent for Tracking Marketing Traffic and Interested Leads](https://www.g2.com/survey_responses/influ2-review-12785652)"** **Rating:** 4.5/5.0 stars *— Prajwal E.* [Read full review](https://www.g2.com/survey_responses/influ2-review-12785652) --- **"[Essential CBM Tool with Smooth Onboarding](https://www.g2.com/survey_responses/influ2-review-12513408)"** **Rating:** 4.5/5.0 stars *— Jay A.* [Read full review](https://www.g2.com/survey_responses/influ2-review-12513408) --- #### What Are G2 Users Discussing About Influ2? - [What is Influ2 used for?](https://www.g2.com/discussions/what-is-influ2-used-for) ### 24. [Crunchbase](https://www.g2.com/products/crunchbase/reviews) Crunchbase defines predictive intelligence for private markets. We turn our proprietary data into private company forecasts that help your team spot emerging opportunities long before the competition. With predictions on funding, growth, exits, and risk grounded in best-in-class data, you gain the clarity to move early and win. **Average Rating:** 4.4/5.0 **Total Reviews:** 402 **How Do G2 Users Rate Crunchbase?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10) - **Lead Analysis :** 7.6/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.3/10 (Category avg: 8.6/10) - **Market Insights :** 8.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Crunchbase?** - **Seller:** [Crunchbase](https://www.g2.com/sellers/crunchbase) - **Company Website:** https://www.crunchbase.com/ - **Year Founded:** 2007 - **HQ Location:** San Francisco, CA - **Twitter:** @crunchbase (152,773 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3557157/ (249 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 56% Small-Business, 29% Mid-Market #### What Are Crunchbase's Pros and Cons? **Pros:** - Ease of Use (33 reviews) - Data Accuracy (28 reviews) - Comprehensive Data (25 reviews) - Comprehensive Information (24 reviews) - Contact Information (21 reviews) **Cons:** - Missing Information (17 reviews) - Outdated Information (15 reviews) - Expensive (14 reviews) - Outdated Data (13 reviews) - Limited Data (8 reviews) ### What Do G2 Reviewers Say About Crunchbase? *AI-generated summary from verified user reviews* **Pros:** - Users find Crunchbase's **ease of use** valuable, appreciating its reliable information, helpful filters, and simple setup. - Users value the **data accuracy** of Crunchbase, noting its up-to-date information and comprehensive reach for research needs. - Users find **Comprehensive Data** in Crunchbase invaluable for in-depth company research and informed business decisions. - Users value the **comprehensive information** offered by Crunchbase, aiding research and decision-making for business development. - Users find **Crunchbase's comprehensive contact information** invaluable for thorough research and effective business development strategies. **Cons:** - Users often face **missing information** in Crunchbase, with outdated profiles and insufficient details for various companies. - Users often struggle with **outdated and incomplete company profiles** on Crunchbase, requiring external validation for accuracy. - Users find the **cost of Crunchbase prohibitive** , especially for smaller or newer companies seeking advanced features. - Users find the **data outdated** , limiting insights on investments and lacking timely updates on key transactions. - Users find that the **limited data** on smaller or newer companies reduces Crunchbase's overall utility and insights. #### What Are Recent G2 Reviews of Crunchbase? **"[Strong Tool for Company Research and Lead Generation](https://www.g2.com/survey_responses/crunchbase-review-12859877)"** **Rating:** 5.0/5.0 stars *— Yash M.* [Read full review](https://www.g2.com/survey_responses/crunchbase-review-12859877) --- **"[A Market Research Powerhouse with Standout “Similar Companies” Insights](https://www.g2.com/survey_responses/crunchbase-review-12786325)"** **Rating:** 5.0/5.0 stars *— Hector G.* [Read full review](https://www.g2.com/survey_responses/crunchbase-review-12786325) --- #### What Are G2 Users Discussing About Crunchbase? - [What is Crunchbase used for?](https://www.g2.com/discussions/what-is-crunchbase-used-for) - 1 comment - [What is crunchbase pro?](https://www.g2.com/discussions/what-is-crunchbase-pro) - 1 comment - [How much does crunchbase enterprise cost?](https://www.g2.com/discussions/how-much-does-crunchbase-enterprise-cost) - 1 comment - [How much does crunchbase cost?](https://www.g2.com/discussions/how-much-does-crunchbase-cost) - 2 comments - [Is crunchbase any good?](https://www.g2.com/discussions/is-crunchbase-any-good) - 2 comments ### 25. [Global Database Prospecting](https://www.g2.com/products/global-database-prospecting/reviews) Global Database sales & marketing platform offers a large business directory, holding more than 80 million exhaustive business profiles across 195 countries. The platform is automatically updated on a daily basis. It allows users to follow preferred profiles (either companies or executives) and sends instant notifications once their information is changed (e.g. post or seniority level, contact info or any other data). There are over 100 filters available (by industry, SIC code, company size, revenue, seniority level, years of experience and many more), which allow users to quickly find the exact contacts they need. It allows users to download contact information in both CSV and XLS formats. Global Database can be integrated with your Salesforce account and other CRMs (Slack, amoCRM, Asana etc.), Marketing Automation tools (Oracle Eloqua, Zendesk, HubSpot, Marketo, Mailchimp etc.) and Sales Development tools (Salesloft, Outreach, Close.io etc.). For marketing and sales professionals, the platform is a great source of new and active leads, as well as an ideal solution for financial analysis, due diligence, compliance checks, business credit checks, and more. Global Database customers include Microsoft, Oracle, Avaya, Cisco, KPMG, Maserati, DHL, Dupont, Iveco, Caterpillar, Ipsos, Motorola Solutions, Experian and more. **Average Rating:** 4.7/5.0 **Total Reviews:** 59 **How Do G2 Users Rate Global Database Prospecting?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10) - **Lead Analysis :** 9.7/10 (Category avg: 8.5/10) - **Account-level Insights :** 9.4/10 (Category avg: 8.6/10) - **Market Insights :** 9.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Global Database Prospecting?** - **Seller:** [Global Data Intelligence Limited](https://www.g2.com/sellers/global-data-intelligence-limited) - **Year Founded:** 2015 - **HQ Location:** Northampton, UK - **Twitter:** @Global_Database (1,594 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/global-database/ (40 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 59% Mid-Market, 44% Small-Business #### What Are Global Database Prospecting's Pros and Cons? **Pros:** - Data Accuracy (18 reviews) - Contact Information (14 reviews) - Accurate Data (12 reviews) - Data Quality (10 reviews) - Lead Generation (10 reviews) **Cons:** - Not Intuitive (6 reviews) - Learning Difficulty (5 reviews) - Expensive (4 reviews) - Filtering Issues (4 reviews) - Learning Curve (4 reviews) ### What Do G2 Reviewers Say About Global Database Prospecting? *AI-generated summary from verified user reviews* **Pros:** - Users value the **impressive data accuracy** of Global Database Prospecting, which enhances outreach and strategy execution efficiently. - Users commend the **reliable and accurate contact information** from Global Database Prospecting, enhancing outreach and strategic campaigns. - Users value the **accurate data** of Global Database Prospecting, enhancing their outreach and strategic engagement with precision. - Users value the **impressive reliability of contact and company data** , enhancing their outreach and planning efforts effectively. - Users appreciate the **real-time market opportunity alerts** , transforming outreach strategies and enhancing lead generation efficacy. **Cons:** - Users find the **interface not intuitive** , with a steep learning curve and complex queries challenging to navigate. - Users find the **steep learning difficulty** of Global Database Prospecting challenging, hindering optimal use of its advanced features. - Users find the pricing of Global Database Prospecting to be **expensive** , posing challenges for smaller firms and departments. - Users find the **filtering issues** complex and overwhelming, particularly for new team members managing multiple markets. - Users find the **steep learning curve** challenging, making it difficult to utilize the platform's full potential effectively. #### What Are Recent G2 Reviews of Global Database Prospecting? **"[Reach a Mass Audience at Scale with Precise Targeting](https://www.g2.com/survey_responses/global-database-prospecting-review-12722217)"** **Rating:** 5.0/5.0 stars *— Arpit S.* [Read full review](https://www.g2.com/survey_responses/global-database-prospecting-review-12722217) --- **"[Boosts Global Business Growth with Strong Marketing and Sales Strategies](https://www.g2.com/survey_responses/global-database-prospecting-review-12766331)"** **Rating:** 5.0/5.0 stars *— Kushagra P.* [Read full review](https://www.g2.com/survey_responses/global-database-prospecting-review-12766331) --- #### What Are G2 Users Discussing About Global Database Prospecting? - [What is Global Database used for?](https://www.g2.com/discussions/what-is-global-database-used-for) ## What Is Marketing Account Intelligence Software? [Account-Based Data Software](https://www.g2.com/categories/account-based-data) ## What Software Categories Are Similar to Marketing Account Intelligence Software? - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) - [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) --- ## How Do You Choose the Right Marketing Account Intelligence Software? ### What You Should Know About Marketing Account Intelligence Software ### What is Marketing Account Intelligence Software? Marketing account intelligence ultimately comes down to collecting and parsing data. When investing in this type of software, it's crucial to consider the product's data capabilities. First, you want to find out what type of data a product is offering to uncover. The purpose of having a marketing account intelligence tool is to obtain access to granular data on targets and potential accounts to allow you to focus on those that are the best fit for your company. This, in turn, will assist you in improving your lead generation success. Generally, the more nuanced the data the better. While it’s nice to have information like a target’s role in the company, it’s even better if you can acquire information like how long they’ve been at that company, whether they are attending any events soon, or what type of technology they use. Depending on the nature of your business, some of these types of data may be more valuable than others, so be sure to consider your data needs before purchasing. In addition to the types of data, you’ll want to consider where a marketing account intelligence tool sources its data. This is something you can find out when speaking directly with the vendor; the sources used will differ depending on the types of data a product collects. There’s no tool that can provide 100% data accuracy, but the quality of the data is an important consideration when investing in marketing account intelligence software. You can obtain this information by looking at the reviews of products as well as by having the vendor explain their data quality and verification methods. Key Benefits of Marketing Account Intelligence Software - Reduce the amount of time spent by sales teams on long-shot prospects - Fill in the gaps in your database to glean valuable company information - Provide data relating to content strategy to marketers - Help marketers decide where to best place marketing materials - Improve sales forecasting by scoring leads - Limit time spent by sales teams searching for prospect contact data ### Why Use Marketing Account Intelligence Software? This type of software ties in with an account-based marketing (ABM) strategy. Instead of focusing on individual contacts, marketing and sales can use marketing account intelligence software to identify opportunities at targeted accounts, which can include selling to a new account or discovering new upsell and cross-sell opportunities with existing customers. You can gather information to help target specific accounts based on individual job functions, the company’s technology stack, and company size, industry, and location. Marketing account intelligence tools assist marketing and sales teams to obtain a holistic view of their accounts to be able to create targeted content and messaging that will resonate with key personas within those accounts. This type of software can also help sales better prepare for their sales calls with targeted accounts by knowing specific account information and industry and company trends. Not only are you able to collect data for targeted accounts, but you can also create data profiles within marketing account intelligence software to keep all of your key data points in one place. If a marketing account intelligence tool doesn’t have this capability itself, it will have the ability to integrate with a product that can do this for you. Some tools can integrate with [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), and [sales engagement software](https://www.g2.com/categories/sales-engagement) tools to automatically and continuously update and enrich your database. ### Who Uses Marketing Account Intelligence Software? Marketing and sales teams predominantly use marketing account intelligence software to increase the likelihood of success with an ABM strategy. Marketers can use this type of software to help focus resources and marketing budgets on accounts that are the best fit and are most likely to buy, which can increase overall productivity. With the help of artificial intelligence and machine learning, sales and marketing can use marketing account intelligence tools to gather insights into account profiles to better personalize outreach and the overall customer experience. Additionally, with predictive behavior modeling, both teams can use this type of software to combine account profiles with behavior indicators from the web, social media, the news, and various other sources to predict the probability of an opportunity closing. ### Marketing Account Intelligence Software Features Marketing account intelligence software is truly the foundation for an account-based marketing strategy, as it provides marketing and sales with accurate account information and the optimal people to contact at their targeted accounts. This software also helps both teams determine what messaging and content resonates with each contact in prioritized accounts. Below are some features that this type of software can include. **Lead intelligence —** Types of intelligence that this type of software can gather for you can include market insights and account-level insights. These insights assist in building a complete view of what’s happening in the market, as well as an up-to-date view of decision-makers within the accounts you are targeting. Marketing account intelligence software can pull this information from the web, news and social media sources, and various other places. This type of intelligence also keeps your CRM data clean so you can ensure you are reaching out to the best and most appropriate contacts. **Lead analysis —** This feature helps marketers and salespeople prioritize leads through lead scoring based on real-time data related to contacts and their company. It’s important to find out how a tool scores target accounts and what attributes they consider. When done effectively, this feature can be a huge benefit as it ranks target accounts by the likelihood of making a purchase. Some tools will allow you to configure the scoring so that you can decide which attributes you value most in the scoring of accounts. You’ll want to be sure that your marketing account intelligence tool integrates with the CRM tool you use so that you can have all of your target data in the same place you track interactions. This way your sales pipeline starts before first point of marketing contact. **Lead management —** Lead management in marketing account intelligence software features can include segmentation capabilities, which helps marketing and sales prioritize accounts and increase overall effectiveness at closing deals. This feature will offer insights on all of the data that is gathered to help marketing and sales make sense out of it. Additionally, lead management enables you to measure performance throughout your sales cycle, as well as streamline your sales efforts. **Campaign execution —** As previously mentioned, marketing account intelligence doesn’t just pull in data, it also provides insights relating to personalizing content and experiences for specific contacts within accounts. For example, website personalization provides tools that dynamically serve content, messaging, and calls-to-action (or CTAs) and individualize the experience for contacts. Email campaigns can also help you engage prospects and customers through tailored content. For example, if a salesperson receives information about a particular customer that could assist with an upsell opportunity, that person could reach out with targeted content across multiple channels. **Integrations —** Since many marketing account intelligence tools will automatically update prospect data, a tool that integrates with your CRM will prevent salespeople from having to update customer information as it changes. This can benefit your CRM by keeping it cleaner and free of duplicate and incorrect data. Additionally, this type of software can also integrate with marketing automation software, sales development software, email connectors, and others. ### Potential Issues with Marketing Account Intelligence Software **Data accuracy —** It’s important that the marketing account intelligence software you choose pulls in the most accurate data possible. Data decay happens all the time, and at an alarming rate. People change contact informant, they change companies, new physical offices open, companies merge and get acquired, and so on. That being said, it’s crucial that the tool you select gathers accurate, clean data that can help you add any missing information and get rid of irrelevant data that is detracting from your marketing and sales efforts. **Data privacy regulations —** Data privacy regulations are increasing, like the EU’s General Data Protection Regulation, or GDPR and the California Consumer Privacy Act (CCPA). Strict data privacy regulations are created to give consumers control over how their data is used. These types of regulations will proliferate as more consumers request privacy rights. As it relates to marketing account intelligence, it’s important to choose a tool that adheres to these regulations so you can avoid any repercussions of gathering and using data inappropriately. ### Software and Services Related to Marketing Account Intelligence Software **Account-based execution software —** Account-based execution software facilitates the assembly of custom messaging based on prospect persona by delivering content on an account-by-account basis in several forms such as website personalization, targeted advertising, and more. Companies can use marketing account intelligence software to bolster account-based marketing efforts. [**Content experience software**](https://www.g2.com/categories/content-experience) **—** Content experience software enables companies to create personalized experiences geared toward audience engagement. These tools first provide features focused on the centralization and organization of marketing assets via tagging and categorizing based on audience or use case. Once content is organized, content experience products offer personalization functionality to create custom experiences for audiences with the intent to generate specific business outcomes. Marketing account intelligence software provides data relating to content strategy for marketers and helps marketers decide where to best place marketing materials.