Best Location-Based Marketing Software - Page 4
Location-based marketing software, also known as proximity marketing software, enables businesses to send automated marketing messages to customers or prospects based on their geographic location and predefined target zones.
This type of software uses proximity beacons, Bluetooth low energy (BLE ) signals, Wi-Fi, and GPS-defined areas to identify when a customer or prospect is near a specific point of interest (POI). It then triggers the delivery of personalized, contextual marketing content to their mobile devices. With these tools, marketers can target the right customer, in the right place, at the right time, and encourage them to perform a desired action, such as visiting a store or making a purchase.
Location-based marketing software is typically used by businesses with brick-and-mortar locations, such as retail stores and restaurants. However, it can also be leveraged by larger organizations such as shopping malls, transport hubs, and event venues.
Marketers also use location-based marketing software to analyze the performance of a business’ proximity marketing campaigns, usually through tracking foot traffic or offering attribution features. Some location intelligence software and visitor behavior intelligence software offer location-based marketing tools to provide businesses with a holistic view of their location and visitor analytics.
Products in this category often identify users in geolocation by integrating with different technologies, such as geofencing software, Wi-Fi, and BLE beacons. As a result, location-based marketing software often integrates with or is provided as a feature of guest Wi-Fi providers and mobile marketing software.
To qualify for inclusion in the Location-Based Marketing category, a product must:
Best Location-Based Marketing Software At A Glance
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- Overview
- User Satisfaction
- Seller Details
Agility is precision advertising--the third pillar of digital advertising after paid search and paid social-- and is eliminating brand awareness as we know it. With advertising costs rising in paid
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
The videmic Event App helps organizers of trade fairs and conferences market their event in the best possible way with location-based marketing and video content, and makes it easy for your visitors t
- 50% Enterprise
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
Over the years, YOOSE has pioneered a location based ad platform that allows more precise, location specific targeting per mobile advertising dollar spent.
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Zoniz Proximity Platform is an innovative marketing tool that simplifies the way companies interact with clients, based on location.
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
We democratize access to outdoor advertising by offering brands all the tools of digital channels to the outdoor channel. We plan with data, audience-based planning, 100% digital media buying and meas
- Overview
- Pros and Cons
- User Satisfaction
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WiFi marketing and analytics for physical spaces. BridgeLogic’s user-friendly software allows you to effortlessly create a custom login page for end-users to sign-in to venue WiFi through email or mo
- 67% Mid-Market
- 33% Small-Business
- Overview
- User Satisfaction
- Seller Details
Online Proofing helps you streamline communication, collaboration and approvals of creative assets. This application will prevent rework through version management and associating discussions to your
- Overview
- User Satisfaction
- Seller Details
Experian's Mobility Insights is a comprehensive solution designed to decode the intricate relationship between people and places, providing businesses with actionable data to inform marketing and loca
38,571 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Foursquare Audience allows marketers to build custom segments based on real-world visitation behaviors to more accurately target consumers showing buyer intent. Build custom audiences or choose fro
- 100% Small-Business
23,029 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Foursquare Proximity allows marketers to build custom geofences to reach consumers in real-time—without any PII data sharing required—during key moments of receptivity. Choose point-radius or poly
23,029 Twitter followers
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- User Satisfaction
- Seller Details
GoZone WiFi is a Software-as-a-Service (SaaS) company. We are dedicated to helping venues monetize their guest Wi-Fi networks through our three-pronged software suite excelling in Marketing, Advertisi
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Qommerce is a next-generation AI-powered activation platform, that bridges the gap between data and execution for FMCG brands, agencies, and retailers. By combining sales, shelf, and shopper intel
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Litmus is an all-in-one email marketing platform that empowers teams to create emails their subscribers will love. Over 800,000 marketing professionals worldwide, including 80% of the Fortune 100, hav
- Email Marketing Manager
- Marketing Manager
- Marketing and Advertising
- Information Technology and Services
- 43% Mid-Market
- 29% Enterprise
1,154 Twitter followers
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- User Satisfaction
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Product Description Localyzer is a Germany-based SaaS platform built for multi-location businesses, franchises, and enterprises that manage local marketing across multiple locations. Headquarte
- Overview
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- Seller Details
"OMlocal! GmbH is a company specializing in local marketing solutions for multi-location businesses. Its software helps manage location data, optimize local SEO, handle online listings, reputation man
