Best Location-Based Marketing Software - Page 3
Location-based marketing software, also known as proximity marketing software, enables businesses to send automated marketing messages to customers or prospects based on their geographic location and predefined target zones.
This type of software uses proximity beacons, Bluetooth low energy (BLE ) signals, Wi-Fi, and GPS-defined areas to identify when a customer or prospect is near a specific point of interest (POI). It then triggers the delivery of personalized, contextual marketing content to their mobile devices. With these tools, marketers can target the right customer, in the right place, at the right time, and encourage them to perform a desired action, such as visiting a store or making a purchase.
Location-based marketing software is typically used by businesses with brick-and-mortar locations, such as retail stores and restaurants. However, it can also be leveraged by larger organizations such as shopping malls, transport hubs, and event venues.
Marketers also use location-based marketing software to analyze the performance of a business’ proximity marketing campaigns, usually through tracking foot traffic or offering attribution features. Some location intelligence software and visitor behavior intelligence software offer location-based marketing tools to provide businesses with a holistic view of their location and visitor analytics.
Products in this category often identify users in geolocation by integrating with different technologies, such as geofencing software, Wi-Fi, and BLE beacons. As a result, location-based marketing software often integrates with or is provided as a feature of guest Wi-Fi providers and mobile marketing software.
To qualify for inclusion in the Location-Based Marketing category, a product must:
Best Location-Based Marketing Software At A Glance
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- Overview
- User Satisfaction
- Seller Details
Proxi.cloud Mobile Platform enables user segmentation and analysis of users behaviour both in online and offline world, using Geofencing, Wi-Fi and Beacons. Our platform allows to monitor consumers' f
- 60% Small-Business
- 20% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Stampede is an intelligent marketing platform for hospitality businesses. The all-in-one solution enables restaurants, bars and hotels to increase repeat customer visits, boosting profitability and ma
- 82% Small-Business
- 18% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Location-Based Marketing in Retail Increase your sales, revenue and customer loyalty at point-of-sale & online shop Show me more Location-Based Marketing for Supermarkets Motivate your customers t
- 50% Mid-Market
- 25% Enterprise
521 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Cloud4Wi helps enterprises unlock the power of physical locations. Our AI-First cloud-based platform allows enterprises to seamlessly connect people and things with automatic, secure WiFi access.
- 55% Mid-Market
- 27% Small-Business
607 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Since 2010, InMarket has connected brands and customers when and where it matters most. Through InMarket's industry-leading real-time marketing and measurement platform, leading brands like Kraft Hein
- 70% Mid-Market
- 30% Small-Business
1,333 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Reveal Mobile provides geofencing marketing software to digital agencies, retailers, brands, and media and entertainment companies. Creator of VISIT Local, the company’s award-winning product allows c
- 75% Mid-Market
- 25% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
A centralized internal e-commerce platform tailor made for multi-unit brands, franchises & vendors such as printers that work with many brands. SAAS Product with 4 key modules, Location Master, C
- 67% Mid-Market
- 33% Small-Business
- Overview
- User Satisfaction
- Seller Details
VenueX helps brands promote their business profiles and in-store inventory online to local shoppers searching for nearby results & measure the offline conversion of their digital campaigns.
- 75% Small-Business
- 25% Mid-Market
47 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Aislelabs is a leading provider of Wi-Fi marketing, Wi-Fi analytics, and visitor intelligence solutions for large venues, shopping centers, retail brands, airports, and smart properties. Our enterp
- 46% Small-Business
- 38% Mid-Market
602 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Engage is your proximity marketing tool. An audience engagement and segmentation engine that delivers unparalleled geo-targeted and trigger-based messaging capability to enhance customer experience.
- 100% Small-Business
- 33% Enterprise
320 Twitter followers
- Overview
- User Satisfaction
- Seller Details
GPS has become an invisible but essential part of everyday life. People rely on apps like Waze and Google Maps to guide them from location to location, in addition to a myriad of other services which
- 50% Mid-Market
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
Tamoco is an proximity mobile marketing technology and analytics platform for brands, advertisers and network owners.
- 50% Mid-Market
- 50% Small-Business
1,183 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
A captive portal solution that's so much more than just Wi-Fi.
- 50% Enterprise
- 50% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Presence Engage is a proximity marketing platform that leverages your Guest Wi-Fi network to detect and engage with customers from the moment they walk into your store. Customers need only log into yo
- 100% Small-Business
136 Twitter followers
- Overview
- User Satisfaction
- Seller Details
mzCONNECT is a web-based mobile marketing platform for transmission of text marketing messages, mobile coupons, punch cards, and more.
- 100% Small-Business
