Landing page builders enable non-technical users to deploy web pages designed to drive visitors to a specific conversion goal. Landing pages are usually designed to convert visitors to one specific action like signing up for a newsletter or a free trial, or registering for a subscription service. Landing page builders make it easy for non-developers to test prototypes of pages to discover the impact and reaction of the buyers, customers, and website visitors. Landing page builders are a key part of an organization’s marketing strategies, and marketers can use landing page builders to create, modify, and publish web experiences without the help of IT or developers. Landing page builders integrate directly into existing web development infrastructure and web content management systems to create a seamless web experience, and existing digital analytics solutions to track visitor behavior on landing pages.
To qualify for inclusion in the Landing Page Builders category, a product must:
Directly integrate with an existing website
Provide pre-designed templates and forms
Allow for front-end customization of templates and landing page builders for seamless website/web page integration
Integrate with existing analytics, conversion rate optimization, email, or marketing platforms
