Best Influencer Marketing Platforms - Page 4
Influencer marketing platforms provide organizations with an end-to-end solution for discovering social influencers, managing influencer-generated content, and analyzing influencer marketing campaigns. This type of software enables brands to tap into new acquisition channels and promote new products or services through partnerships with celebrities, content creators, micro-influencers, and brand ambassadors. Influencer marketing platforms are most frequently used by marketing and advertising teams in consumer goods industries like retail, fashion, and beauty, as well as e-commerce businesses and direct-to-consumer (DTC) brands.
There are two distinct methods for sourcing influencers through an influencer marketing platform. Some vendors provide a large, searchable influencer database that contains information about verified influencers across multiple social networks. These products often use artificial intelligence to analyze influencers and their audiences. Other providers grant access to a private, opt-in network of social influencers who want to partner with brands. Regardless of the sourcing method, both types of influencer marketing platforms allow businesses to filter through influencers by establishing detailed search criteria. Marketers can then use built-in collaboration and content management features to communicate with influencers, manage influencer-generated content, and analyze the performance of social influencer campaigns.
Influencer marketing platforms are often implemented to support other social media marketing software. Some influencer marketing solutions may offer features of user-generated content software or customer advocacy software to help brands leverage social proof and convert existing advocates into social influencers.
To qualify for inclusion in the Influencer Marketing Platforms category, a product must:
Best Influencer Marketing Platforms At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled platform that handles campaigns for the world’s leading brands from influencer selection to creative
- Marketing and Advertising
- 58% Small-Business
- 25% Enterprise
2,597 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
ProductWind is the first influencer marketing platform hyper-focused on helping brands launch products and drive sales on Amazon, Walmart and other online retailers.
- Consumer Goods
- 36% Small-Business
- 36% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
gen.video is the only influencer marketing platform with workflow, content management, and a suite of shoppable media functionality to help drive social commerce. If you’re looking to take your inf
- Marketing and Advertising
- Consumer Goods
- 60% Enterprise
- 26% Small-Business
431 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Avalan is all-in-one solution to scale your influencer marketing. Effortlessly find great influencers, analyse them, review your competitors' influencer strategy and automate campaigns to drive more s
- Marketing and Advertising
- 94% Small-Business
- 3% Enterprise
- Overview
- User Satisfaction
- Seller Details
Julius is an influencer-marketing platform offering scalable full-funnel solutions driven by data. Its proprietary technology serves enterprise clients’ unique needs in identifying, activating and acc
- CEO
- Marketing and Advertising
- Public Relations and Communications
- 63% Small-Business
- 26% Mid-Market
5,411 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Faster List Growth. Convert your Instagram followers into Email & SMS Subscribers. Run Instagram giveaways and campaigns that automatically collect email addresses & phone numbers right fr
- 81% Small-Business
- 13% Mid-Market
321 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
CreatorTag is an all-in-one influencer marketing platform that simplifies scouting, analysing and collaborating with creators. CreatorTag lets enables you to - Connect with the EXACT creator you
- 62% Small-Business
- 31% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Word on the Block is the easiest, most efficient way to access the influencer marketing world. Tell us who your target influencer is and we start immediately optimizing to find the perfect group of cr
- Marketing and Advertising
- 76% Small-Business
- 12% Enterprise
- Overview
- User Satisfaction
- Seller Details
The StarNgage platform offers a wide range of influencer marketing and creator management tools designed to help brands of all sizes, and from all industries, unlock the full potential of the Creator
- Marketing and Advertising
- 50% Small-Business
- 35% Mid-Market
47 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Creatable is the influencer marketing platform for ecommerce, where brands run campaigns that leverage creators (influencers & store associates) to generate authentic product content. Our AI-powe
- Apparel & Fashion
- Retail
- 85% Small-Business
- 11% Enterprise
346 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Everyone has influence, and the best brands use Roster to harness it. With Roster, companies convert passionate customers into brand ambassadors that drive awareness on social media, boost marketing i
- Consumer Goods
- Health, Wellness and Fitness
- 81% Small-Business
- 17% Mid-Market
896 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
StatSocial is the industry’s only cross-platform social audience insights provider, empowering informed, data-driven marketing decisions across global agencies and Fortune 500 brands. StatSocial’s
- Public Relations and Communications
- Marketing and Advertising
- 47% Mid-Market
- 33% Enterprise
1,226 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Automate payments to your creative talent with Lumanu, the payment platform built for the creator economy. Lumanu saves marketing and finance teams 100s of hours every month by streamlining the entire
- Marketing and Advertising
- 61% Small-Business
- 39% Mid-Market
1,609 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Sideqik is a technology solution that helps marketers face the future. Our all-in-one influencer marketing automation platform helps brands discover and activate the right influencers. Then we help ou
- 46% Mid-Market
- 46% Small-Business
- Overview
- User Satisfaction
- Seller Details
All-in-one solution for all players in influencer marketing. Comprehensive selection, less administration, easy discovery, transparent pricing - all in a few clicks. Post For Rent is a collective of
- Marketing and Advertising
- 66% Small-Business
- 28% Mid-Market
