Best Influencer Marketing Platforms for Small Business

How Many Influencer Marketing Platforms Products Does G2 Track?

Total Products under this Category: 510

Category Stats (Nov 2026)

  • Average Rating: 4.6/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: CJ Affiliate Marketing Solution (+5.14%) - Among all products in this category, CJ Affiliate Marketing Solution recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Influencer Marketing Platforms Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 20,400+ Authentic Reviews
  • 510+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Influencer Marketing Platforms

G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence

Highlighted products: impact.com, PartnerStack, Awin, Later Influence, Trackdesk, Agentio, Tracknow, and inBeat.

Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=partnerstack&focus%5B%5D=awin-com&focus%5B%5D=later-influence&focus%5B%5D=trackdesk&focus%5B%5D=agentio&focus%5B%5D=tracknow-ltd-tracknow&focus%5B%5D=inbeat&segment=small-business)

impact.com

impact.com is a software designed to unify affiliate, creator, and advocacy partnership programs in a single comprehensive platform. The software provides access to 250K+ quality partners and true incremental value tracking by leveraging automation and expert-managed services. It automates manual partnership tasks and reduces inefficiency caused by managing programs across multiple disconnected platforms. impact.com addresses fragmented partnership management by centralizing affiliate, creator, and advocacy workflows into one hub. The software supports migration assistance, campaign optimization, and end-to-end partner program management.

Average Rating: 4.4/5.0

Total Reviews: 2,739

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How Do G2 Users Rate impact.com?

  • Social Commerce: 7.1/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.2/10 (Category avg: 8.1/10)
  • Influencer Compensation: 7.9/10 (Category avg: 8.2/10)

Who Is the Company Behind impact.com?

  • Seller: Impact
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Santa Barbara, CA
  • Twitter: @impactdotcom
    7,723 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,672 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 68% Small, 15% Medium

What Do G2 Reviewers Say About impact.com?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of impact.com, finding it simple and effective for affiliate marketing integration.
  • Users appreciate the all-in-one platform of impact.com, providing seamless affiliate management with excellent reporting capabilities.
  • Users find impact.com’s intuitive user interface enhances efficiency, simplifying setup and partner management for affiliate marketing.
  • Users praise the ease of use and comprehensive tracking on impact.com, facilitating seamless affiliate program management.
  • Users value the exceptional support system of impact.com, highlighting prompt and detailed responses that simplify their experience.
Cons
  • Users find the interface not intuitive, experiencing frustration with navigation and functionality on smaller screens.
  • Users find the learning curve steep, particularly with the complicated verification process and setup difficulties.
  • Users find the complexity of the platform overwhelming, particularly during the challenging onboarding process for new users.
  • Users experience poor usability due to screen adaptation issues and frustrating bugs that hinder overall functionality.
  • Users face technical issues like slow page loading and poor mobile experience, impacting usability and satisfaction.

What Are Recent G2 Reviews of impact.com?

What Are G2 Users Discussing About impact.com?

PartnerStack

PartnerStack is a software designed to help B2B software companies build and scale revenue-generating partner programs. The software provides partner recruitment, seamless onboarding, performance-based rewards, and optimization insights by leveraging a unified partner ecosystem platform. It automates the partner journey from recruitment through payouts and reduces the manual effort of managing affiliates, influencers, agencies, and publishers across separate tools. PartnerStack addresses the challenge of scaling partner-driven revenue by centralizing all partner program types into a single, trackable platform. The software supports affiliate programs, influencer partnerships, agency relationships, and publisher networks with reporting and performance analytics.

Average Rating: 4.7/5.0

Total Reviews: 933

How Do G2 Users Rate PartnerStack?

  • Social Commerce: 8.6/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.6/10 (Category avg: 8.1/10)
  • Influencer Compensation: 8.8/10 (Category avg: 8.2/10)

Who Is the Company Behind PartnerStack?

  • Seller: AppDirect
  • Company Website:
  • Year Founded: 2009
  • HQ Location: San Francisco, CA
  • Twitter: @AppDirect
    2,342 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,179 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 82% Small, 13% Medium

What Do G2 Reviewers Say About PartnerStack?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of PartnerStack, benefiting from its intuitive interface and accessible promotional materials.
  • Users appreciate the effortless partner management of PartnerStack, making affiliate marketing simple and streamlined.
  • Users appreciate the ease of setup and use of PartnerStack, making affiliate management simple and accessible.
  • Users value the easy and automated payout system of PartnerStack, enhancing trust and simplifying affiliate partnership management.
  • Users appreciate the easy management of affiliate partnerships with PartnerStack, enjoying streamlined tracking and organization.
Cons
  • Users struggle with payment issues, noting long delays in commission payouts and withdrawal fees impacting their experience.
  • Users experience partnership challenges due to unclear communication, delays in onboarding, and a cluttered UI.
  • Users find the reporting features inadequate, often facing delays and lacking the detailed analytics they need.
  • Users find the inflexible payment options and manual payouts cumbersome, affecting the overall usability of PartnerStack.
  • Users find the slow approval process on PartnerStack frustrating, leading to delays in client projects and commissions.

What Are Recent G2 Reviews of PartnerStack?

What Are G2 Users Discussing About PartnerStack?

Awin

Infinite partnerships, simply enabled. Our global affiliate marketing platform empowers advertisers and publishers of all sizes to grow their businesses online. We help brands of every size to partner with a diverse range publishers, targeting the customers you want to reach. Brands and businesses selling products or services online can seamlessly leverage engaged consumer audiences to grow sales, expand customer reach and strengthen their brand via the Awin platform. With ShareASale and Commission Factory, Awin’s global affiliate platform is powered by 17 offices worldwide, over 1,400 employees, 1 million publishers and 30,000 advertisers. Awin generated €17.5bn in revenue for its advertisers and €1.3bn for its publishers in the last financial year.

Average Rating: 4.2/5.0

Total Reviews: 683

How Do G2 Users Rate Awin?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.1/10)
  • Influencer Compensation: 5.0/10 (Category avg: 8.2/10)

Who Is the Company Behind Awin?

  • Seller: Awin
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Berlin
  • Twitter: @Awin_US
    5,601 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,654 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Affiliate Marketing Manager, CEO
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 66% Small, 23% Medium

What Do G2 Reviewers Say About Awin?

AI-generated summary from verified user reviews

Pros
  • Users find Awin's platform easy to use, appreciating the straightforward setup and efficient account management.
  • Users appreciate the impressive range of affiliates on Awin, along with its user-friendly interface and quick support.
  • Users value the responsive customer support from Awin, enhancing confidence and satisfaction in using the platform.
  • Users highlight the intuitive interface of Awin, which simplifies managing partners and tracking campaign performance effectively.
  • Users appreciate the easy setup of Awin, making it simple to manage and track their affiliate programs.
Cons
  • Users report poor customer support, highlighting slow response times and the need for dedicated representatives.
  • Users believe that improvements are needed in date comparisons and the transaction approval process for better efficiency.
  • Users often face technical issues like slow navigation and frequent website downtime, hindering their overall experience.
  • Users experience payment issues with Awin, including missing data and complications with direct debit billing.
  • Users find the inadequate reporting in Awin frustrating, hindering analysis and creating operational challenges during crucial times.

What Are Recent G2 Reviews of Awin?

What Are G2 Users Discussing About Awin?

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Later Influence

Later Influence is a software designed to help brands discover creators, plan campaigns, and measure influencer marketing performance with confidence. The software provides data-driven creator discovery, campaign management tools, and advanced influencer analytics by leveraging a decade of proprietary data including billions of social interactions and $2.4B+ in verified influencer-driven purchases. It automates campaign execution workflows and reduces guesswork by delivering pre-launch intelligence on which creators and strategies are most likely to perform. Later Influence addresses the challenge of identifying authentic, brand-aligned creators by combining AI-powered recommendations with expert guidance and audience alignment analysis. The software supports campaigns across Instagram, TikTok, YouTube, and other major social channels, serving enterprise brands such as Nike, Wayfair, Unilever, and Southwest Airlines.

Average Rating: 4.5/5.0

Total Reviews: 458

How Do G2 Users Rate Later Influence?

  • Social Commerce: 7.9/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.2/10 (Category avg: 8.1/10)
  • Influencer Compensation: 8.7/10 (Category avg: 8.2/10)

Who Is the Company Behind Later Influence?

  • Seller: Later
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Boston, MA
  • Twitter: @latermedia
    37,928 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,090 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Social Media Specialist
  • Top Industries: Marketing and Advertising, Consumer Goods
  • Company Size: 43% Small, 31% Medium

What Do G2 Reviewers Say About Later Influence?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Later Influence, enjoying clear briefs and seamless campaign management.
  • Users value the seamless campaign management of Later Influence, highlighting clear briefs and efficient collaboration tools.
  • Users appreciate the seamless communication with Later Influence, enhancing organization and collaboration throughout the campaign process.
  • Users appreciate the seamless influencer management of Later Influence, enhancing their confidence and efficiency in campaigns.
  • Users appreciate the excellent support and communication from Later Influence, enhancing their overall experience and confidence.
Cons
  • Users report technical issues with Later Influence, including glitches and poor performance in campaign delivery and engagement.
  • Users express concerns over creator issues, including poor communication and lack of updates on campaign participation.
  • Users find the interface complicated for new users, requiring a learning curve but still worth the effort.
  • Users face challenges with influencer targeting and management, often finding better success through agencies instead.
  • Users find the interface unintuitive and buggy, particularly when managing large campaigns or analyzing creators.

What Are Recent G2 Reviews of Later Influence?

What Are G2 Users Discussing About Later Influence?

Trackdesk

Trackdesk is a software designed to help SaaS, e-commerce, trading companies, agencies, and affiliate networks launch, manage, and optimize affiliate, referral, and partner programs at scale. The software provides unlimited affiliate tracking, bulk payout automation, AI-powered analytics, and a Partnership Managers Marketplace by leveraging 100% tracking accuracy across devices, channels, and campaigns and over 900 integrations including Stripe, PayPal, Wise, and Tipalti. It automates tracking, reporting, and affiliate management workflows and reduces the manual effort and cost inefficiencies associated with scaling partner programs. Trackdesk addresses the challenge of platform-imposed growth limits by offering unlimited affiliates, clicks, and conversions with transparent, value-based pricing and no hidden fees. The software supports enterprise-grade security with ISO 27001 certification and GDPR compliance, along with dedicated migration services and customizable reporting dashboards.

Average Rating: 4.8/5.0

Total Reviews: 357

How Do G2 Users Rate Trackdesk?

  • Social Commerce: 9.3/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.4/10 (Category avg: 8.1/10)
  • Influencer Compensation: 9.5/10 (Category avg: 8.2/10)

Who Is the Company Behind Trackdesk?

  • Seller: trackdesk
  • Year Founded: 2022
  • HQ Location: Prague, CZ
  • Twitter: @Get_Trackdesk
    79 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    26 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Search Engine Optimization Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 89% Small, 16% Medium

What Do G2 Reviewers Say About Trackdesk?

AI-generated summary from verified user reviews

Pros
  • Users find Trackdesk to offer ease of use with intuitive navigation and automation, enhancing affiliate management efficiency.
  • Users value the accurate performance tracking of Trackdesk, ensuring reliability and seamless integration with e-commerce operations.
  • Users value the intuitive and clean user interface of Trackdesk, enhancing productivity and ease of use.
  • Users appreciate the ease of monitoring affiliate performance with Trackdesk's intuitive dashboard for effective campaign management.
  • Users appreciate the insights from reporting in Trackdesk, which simplifies performance tracking and saves valuable time.
Cons
  • Users find the reporting process cumbersome, as it requires extra clicks and lacks customizable options.
  • Users have noted limited customization options for dashboard widgets and partner signup forms, impacting flexibility and insights.
  • Users find the reporting features inadequate, noting a need for more flexibility and customization options.
  • Users feel there is insufficient information available for beginners, making it challenging to effectively utilize Trackdesk.
  • Users find the learning curve steep, especially for advanced features, requiring time to fully grasp the settings.

What Are Recent G2 Reviews of Trackdesk?

Tracknow

Tracknow is a software designed to help businesses launch and manage advanced affiliate marketing programs across multiple partnership models. The software provides affiliate tracking, multi-level marketing support, influencer program management, and iGaming affiliate solutions by leveraging real-time tracking and automated reporting tools. It automates affiliate performance monitoring and fraud detection and reduces the manual overhead of managing large affiliate networks. Tracknow addresses the need for a flexible, scalable affiliate solution by supporting affiliate marketing, MLM structures, influencer programs, and introducing broker programs within a single platform. The software supports a 14-day free trial with no setup fee, 24/7 customer service, and the ability to cancel at any time.

Average Rating: 5.0/5.0

Total Reviews: 272

How Do G2 Users Rate Tracknow?

  • Social Commerce: 9.2/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.2/10 (Category avg: 8.1/10)
  • Influencer Compensation: 9.3/10 (Category avg: 8.2/10)

Who Is the Company Behind Tracknow?

  • Seller: Tracknow LTD
  • Company Website:
  • Year Founded: 2022
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Accountant, Senior Finance Manager
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 72% Small, 26% Medium

What Do G2 Reviewers Say About Tracknow?

AI-generated summary from verified user reviews

Pros
  • Users value the efficient tracking of referrals with Tracknow, simplifying affiliate management and saving time.
  • Users value the ease of use of Tracknow, enhancing efficiency in monitoring shipments and managing affiliate tasks.
  • Users value the effective tracking of discount codes by Tracknow, ensuring accurate crediting for affiliates on sales.
  • Users value the performance tracking of Tracknow, providing insightful analytics for campaigns and influencer sales attribution.
  • Users appreciate the fast and automated onboarding of Tracknow, enabling affiliates to start contributing effortlessly.
Cons
  • Users experience technical issues with Tracknow, including unsupported carriers and platform crashes during crucial tasks.
  • Users find the setup process complex, particularly due to time-consuming settings and insufficient documentation for guidance.
  • Users find poor reporting in Tracknow to be time-consuming and lacking advanced features for effective MLM management.
  • Users find the limited customization options frustrating, wishing for more tailored features in their workflow.
  • Users find the difficult learning process of Tracknow due to limited documentation and complex initial setup discouraging.

What Are Recent G2 Reviews of Tracknow?

Agentio

Agentio is a software designed to help performance marketers buy and manage ad reads from top YouTube creators at scale. The software provides creator discovery, campaign bidding, content approval, conversion tracking, and ROAS measurement by leveraging direct integrations with YouTube creators and a streamlined performance marketing workflow. It automates the creator ad buying process and reduces the complexity of sourcing, negotiating, and tracking in-content YouTube integrations. Agentio addresses the challenge of turning creator-led word-of-mouth into a measurable growth channel by connecting brands with high-trust YouTube creators and providing clear attribution for conversion revenue. The software supports performance marketers in running scalable, repeatable creator advertising campaigns with tools for evaluating results and optimizing strategies for higher conversions.

Average Rating: 4.9/5.0

Total Reviews: 66

How Do G2 Users Rate Agentio?

  • Social Commerce: 6.7/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.5/10 (Category avg: 8.1/10)
  • Influencer Compensation: 9.5/10 (Category avg: 8.2/10)

Who Is the Company Behind Agentio?

  • Seller: Agentio
  • Company Website:
  • Year Founded: 2023
  • HQ Location: Brooklyn, US
  • LinkedIn® Page: www.linkedin.com
    77 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Talent Manager
  • Top Industries: Marketing and Advertising, Entertainment
  • Company Size: 61% Small, 12% Medium

What Do G2 Reviewers Say About Agentio?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Agentio, appreciating its straightforward workflow and responsive support.
  • Users commend the quick and helpful customer support from Agentio, enhancing their overall experience with the platform.
  • Users praise Agentio for its efficient connections with brands, significantly simplifying collaboration for creators.
  • Users find Agentio to be very easy to use, enhancing influencer marketing management and overall user experience.
  • Users appreciate the time-saving efficiency of Agentio, enabling seamless campaign management and quick collaboration.
Cons
  • Users find the limited offers with Agentio restrict their negotiation options, impacting potential visibility for creators.
  • Users express concerns about creator issues on Agentio, highlighting low rates and awkward negotiation processes that hinder opportunities.
  • Users feel that Agentio is expensive due to below-standard rates and limited pricing flexibility for creators.
  • Users experience adjustment issues with bidding, wishing for a more intuitive negotiation process and clearer communication options.
  • Users find rates uncompetitive and face frustrations with the negotiation process and tracking campaign performance on Agentio.

What Are Recent G2 Reviews of Agentio?

inBeat

InBeat is a User-Generated Content Software helping you collaborate with influencers and micro-influencers at scale. Work with the top 1% of content creators on social media to endorse your products or services and get hundreds of high-quality content for your social media, website, or paid media. This UGC Platform helps you create on-demand content with the best micro-influencers without having to manage any collaboration.

Average Rating: 4.9/5.0

Total Reviews: 581

How Do G2 Users Rate inBeat?

  • Social Commerce: 9.6/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.5/10 (Category avg: 8.1/10)
  • Influencer Compensation: 9.5/10 (Category avg: 8.2/10)

Who Is the Company Behind inBeat?

  • Seller: inBeat
  • Year Founded: 2018
  • HQ Location: Montreal, Quebec
  • LinkedIn® Page: www.linkedin.com
    151 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Content Creator, Influencer
  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 96% Small, 2% Medium

What Do G2 Reviewers Say About inBeat?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of inBeat, praising the platform's convenience and user-friendly features.
  • Users value the professionalism and kindness of inBeat's team, praising its convenience and user-friendly interface.

What Are Recent G2 Reviews of inBeat?

What Are G2 Users Discussing About inBeat?

Influencers.club

Influencers.club is a comprehensive creator intelligence platform designed to streamline the discovery, enrichment, and outreach processes for businesses aiming to engage with content creators. By offering access to a vast database of over 340 million verified creator profiles, the platform empowers companies to identify and connect with influencers across multiple social media platforms, enhancing their marketing and partnership strategies. Key Features and Functionality: - Extensive Creator Database: Access to over 340 million creator profiles, complete with verified contact details and comprehensive demographic data. - Multi-Platform Insights: Data coverage spans 47 social media platforms, including Instagram, TikTok, YouTube, Twitter, OnlyFans, and Twitch, providing a holistic view of a creator's online presence. - Advanced Search and Filtering: Utilize AI-powered search capabilities with over 40 filters to identify creators based on specific criteria such as performance metrics, content type, and audience demographics. - Data Enrichment API: Enhance existing contact lists by enriching emails or usernames with real-time social media data, offering over 200 data points per profile. - Seamless Integration: Integrate directly with tools like HubSpot, Salesforce, Snowflake, Zapier, Clay, and n8n to incorporate creator data into existing workflows. - Managed Outreach Services: Opt for fully managed creator outreach campaigns, leveraging AI-powered email personalization and targeted engagement strategies to connect with the ideal creators. Primary Value and User Solutions: Influencers.club addresses the challenges businesses face in identifying and engaging with the right content creators by providing a centralized, data-rich platform. It simplifies the process of discovering suitable influencers, enriches existing contact information with detailed insights, and facilitates effective outreach through both self-service tools and managed services. This comprehensive approach enables companies to enhance their marketing efforts, build meaningful partnerships, and drive growth within the creator economy.

Average Rating: 4.6/5.0

Total Reviews: 29

How Do G2 Users Rate Influencers.club?

  • Social Commerce: 7.2/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.2/10 (Category avg: 8.1/10)
  • Influencer Compensation: 6.9/10 (Category avg: 8.2/10)

Who Is the Company Behind Influencers.club?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 83% Small, 14% Medium

What Do G2 Reviewers Say About Influencers.club?

AI-generated summary from verified user reviews

Pros
  • Users commend the unmatched data set of Influencers.club, providing valuable insights and responsive support for campaigns.
  • Users love the ease of use of Influencers.club, benefiting from a user-friendly interface that streamlines their workflow.
  • Users appreciate the comprehensive influencer database of Influencers.club, simplifying creator discovery for targeted marketing campaigns.
  • Users value the smooth communication and responsiveness of Influencers.club, enhancing their overall experience and trust.
  • Users value the extensive filtering features of Influencers.club, making influencer searches precise and efficient.
Cons
  • Users find it challenging to identify qualified creators, as the consistency and clarity of data can vary significantly.
  • Users note issues with inaccuracy in categorization, leading to mismatches in influencer placements and inconsistent quality.
  • Users are concerned about the inconsistent quality of prospects, affecting trust in the matching process with influencers.
  • Users desire more dashboard/analytics options, though the team is actively working on enhancements.
  • Users note the insufficient information in Influencers.club's database, yet anticipate future improvements.

What Are Recent G2 Reviews of Influencers.club?

Afluencer

Afluencer is a software designed to connect brands with influencers, micro-influencers, and creators for social media content partnerships. The software provides brand-to-creator matching and user-generated content facilitation by leveraging a free-to-join marketplace focused on Instagram, TikTok, and YouTube. It automates the partner introduction process and reduces the manual effort of sourcing and vetting content creators for brand campaigns. Afluencer addresses the challenge of finding authentic content partners by enabling brands to post collaboration opportunities and receive applications from aligned creators. The software supports UGC production and organic social posting across major platforms, with a free entry-level plan designed primarily for small businesses.

Average Rating: 4.6/5.0

Total Reviews: 730

How Do G2 Users Rate Afluencer?

  • Social Commerce: 8.9/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.8/10 (Category avg: 8.1/10)
  • Influencer Compensation: 8.7/10 (Category avg: 8.2/10)

Who Is the Company Behind Afluencer?

  • Seller: Afluencer
  • Year Founded: 2019
  • HQ Location: Sacramento, US
  • Twitter: @afluencerapp
    9,522 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Content Creator, Influencer
  • Top Industries: Apparel & Fashion, Marketing and Advertising
  • Company Size: 86% Small, 12% Medium

What Do G2 Reviewers Say About Afluencer?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Afluencer, finding it user-friendly and straightforward for job applications.
  • Users value the access to high-quality brand collaborations, praising the effortless process and outstanding website layout.
  • Users appreciate the comprehensive influencer discovery features of Afluencer, simplifying the search and collaboration process.
  • Users love Afluencer for its streamlined influencer management, making collaboration requests and matching influencers effortless.
  • Users appreciate the super helpful customer support of Afluencer, always available when assistance is needed.
Cons
  • Users find the cost of Afluencer to be quite high, impacting their ability to engage effectively with opportunities.
  • Users note the geographical limitations of Afluencer, particularly the lack of influencers in the MENA region and UK.
  • Users are frustrated with the creator issues, including poor UX design and inaccurate influencer classifications.
  • Users express concerns about the lack of transparency and inaccurate influencer classifications on Afluencer.
  • Users feel frustrated by limited credit access, impacting collaboration opportunities and increasing expenses for smaller influencers.

What Are Recent G2 Reviews of Afluencer?

What Are G2 Users Discussing About Afluencer?

Insense

Insense is a software designed to scale user-generated content production and influencer marketing operations for brands and agencies. The software provides access to a vetted marketplace of 75,500+ creators across 35+ countries by leveraging both a self-serve creator marketing platform and flexible managed services. It automates creator sourcing and content workflows and reduces the operational burden of managing UGC campaigns at scale. Insense addresses the challenge of finding reliable, brand-ready creators by offering a pre-vetted global network spanning the USA, Canada, EMEA, APAC, and Latin America. The software supports UGC production, influencer campaign management, and managed service engagements for teams seeking flexible execution options.

Average Rating: 4.5/5.0

Total Reviews: 373

How Do G2 Users Rate Insense?

  • Social Commerce: 8.4/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.5/10 (Category avg: 8.1/10)
  • Influencer Compensation: 8.6/10 (Category avg: 8.2/10)

Who Is the Company Behind Insense?

  • Seller: Insense
  • Year Founded: 2016
  • HQ Location: New York
  • Twitter: @Insense_pro
    1,843 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    157 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Content Creator, Content creator
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 54% Small, 12% Medium

What Do G2 Reviewers Say About Insense?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Insense, enhancing their productivity and simplifying task management.
  • Users highlight the easy setup of Insense, making it a breeze to connect with brands and start UGC creation.
  • Users find Insense highly supportive and user-friendly, facilitating easy navigation and timely assistance for their side hustles.
  • Users value the excellent communication with brands on Insense, ensuring timely responses and support.
  • Users appreciate the variety of job opportunities on Insense, enabling tailored brand connections and fresh content creation.
Cons
  • Users express frustration over irrelevant brand invites and poor communication, feeling their preferences are often ignored.
  • Users experience poor customer support with slow response times and limited human interaction, impacting overall satisfaction.
  • Users express frustration with time delays in application feedback and brand communication, impacting the overall experience.
  • Users find creator consistency issues frustrating, impacting content uploads and creative control in campaigns.
  • Users find the pricing very expensive, alongside a lack of UI quality and limited talent sourcing options.

What Are Recent G2 Reviews of Insense?

What Are G2 Users Discussing About Insense?

Influencity

Influencity is an AI-powered, enterprise-grade Influencer Marketing solution with Social Media Management and Social Listening tools designed to act as centralized hub for marketing teams. Our technology stack includes 60+ features that help agencies and brands customize their workflows and successfully execute end-to-end influencer campaigns. Influencity allows you to: 1. Find the perfect creators in secs. Discover your ideal fit using a massive 350M global database of vetted profiles across Instagram, TikTok and YouTube. You can use advanced filters to pinpoint creators based on precise criteria like lookalike audience and demographics, engagement rates, brand affinity, authenticity and more. You can also try our AI Discover Assistant to fill in the right filters for a successful search. 2. You can store and organize your creators in a fully customized database. This allows you to add custom fields, log specific context information, and keep your entire team aligned on the status of every creator relationship. 3. You can reach out to creators via automated email sequences or in bulk. If you do not want to write the same email a 100 times, the platform provides AI assistance, reusable templates, and personalization tokens to ensure mass outreach still feels highly tailored to each receiver. You can also track exactly who opened and read your messages. 4. You can manage campaigns from start to finish, beginning with the creation of alluring briefs that house all the essential information your creators need. You can automate sequences within the campaign flow to keep everything moving smoothly without manual nudging. Instead of solely doing outbound search, you can set up branded onboarding forms to share public casting calls or invite specific creators. This ensures that only the influencers who fulfill your exact requirements make it onto your final vetting list. 5. You can negotiate rates directly within the dashboard and use a collaborative space to review and approve content. Once the campaign is live, the platform automatically tracks deliverables and captures content, including ephemeral formats like Instagram Stories. 6. You can get your influencers paid no matter where they are located. The platform allows you to process multi-currency bulk payments in one consolidated invoice, handling the transaction natively. 7. Generate highly customized, visual-first reports that showcase your performance metrics, and overall campaign success to stakeholders. Decide what you want to share and what you don't. 8. Beyond influencers, you can schedule and approve your own brand's or client's content using a collaborative calendar, manage a unified social inbox, run ads, create link-in-bios or view your channels analytics while also monitoring competitors and consumer conversations to spot market trends.

Average Rating: 4.5/5.0

Total Reviews: 291

How Do G2 Users Rate Influencity?

  • Social Commerce: 7.4/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.3/10 (Category avg: 8.1/10)
  • Influencer Compensation: 7.4/10 (Category avg: 8.2/10)

Who Is the Company Behind Influencity?

  • Seller: Influencity
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Madrid, ES
  • Twitter: @InfluencityES
    4,154 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    44 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, CEO
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 68% Small, 26% Medium

What Do G2 Reviewers Say About Influencity?

AI-generated summary from verified user reviews

Pros
  • Users find Influencity’s ease of use impressive, with an intuitive interface that simplifies influencer research and reporting.
  • Users love the powerful analytics and extensive database of Influencity, streamlining their influencer marketing efforts seamlessly.
  • Users value the extensive influencer database of Influencity, which simplifies finding and managing influencer campaigns effectively.
  • Users value the intuitive interface of Influencity, enhancing usability and streamlining influencer campaign management effectively.
  • Users appreciate the intuitive and user-friendly interface of Influencity, making influencer management seamless and efficient.
Cons
  • Users find the complexity of features in Influencity challenging initially, though support helps ease the transition.
  • Users experience frequent technical issues with Influencity, including glitches, slow loading, and manual data entry frustrations.
  • Users note limitations in profile analysis, affecting metrics and integration with other tools, hindering a seamless experience.
  • Users report inaccuracy in filters, affecting the identification of genuine influencers and distorting engagement rates.
  • Users face challenges with AI functionality and manual tracking, making the influencer management experience less efficient.

What Are Recent G2 Reviews of Influencity?

What Are G2 Users Discussing About Influencity?

SARAL

SARAL is a simple and user-friendly Influencer Marketing Operating System designed with emerging DTC brands in mind. We know managing influencer programs can feel overwhelming, juggling spreadsheets, tracking metrics manually, and trying to build relationships that actually deliver results. That’s why SARAL exists: to make influencer marketing simpler and more impactful. Here’s how SARAL works in just a few steps: 1. Find influencers: Quickly discover creators anywhere in the world. SARAL provides detailed metrics, audience insights, and contact info to help you connect with the right influencers for your brand. 2. Streamline outreach: Send personalised outreach campaigns at scale, saving time while ensuring authentic communication. 3. Build relationships: Develop long-term relationships with influencers, moving beyond one-off collaborations to create meaningful partnerships. 4. Track sales: Provide affiliate links and monitors performance, so you can see exactly how each influencer contributes. 5. Track UGC: Leverage SARAL’s social listening tools to automatically monitor user-generated content, ensuring you never miss valuable mentions or opportunities to engage. On top of simplifying influencer management, SARAL also supports your strategy with unmatched support. Our team is here to guide you in structuring your program for maximum impact, ensuring every step aligns with your goals. SARAL eliminates the need for tedious manual processes, giving you hours back each week to focus on growing your brand. Instead of wasting time on tasks that don’t move the needle, you’ll be able to prioritise strategy, creativity, and profitability. If you’re ready to leave spreadsheets behind and take your influencer marketing to the next level, let’s chat. Book a meeting with our team to see if SARAL is the right fit for your needs.

Average Rating: 4.8/5.0

Total Reviews: 62

How Do G2 Users Rate SARAL?

  • Social Commerce: 7.1/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 5.8/10 (Category avg: 8.1/10)
  • Influencer Compensation: 8.1/10 (Category avg: 8.2/10)

Who Is the Company Behind SARAL?

  • Seller: Saral
  • Year Founded: 2022
  • HQ Location: Mumbai, Maharashtra
  • Twitter: @getsaral
    785 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Health, Wellness and Fitness, Food & Beverages
  • Company Size: 90% Small, 11% Medium

What Do G2 Reviewers Say About SARAL?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the excellent customer support of SARAL, highlighting its helpfulness and commitment to user experience.
  • Users find SARAL to be exceptionally user-friendly, making it easy to learn and navigate its features effectively.
  • Users enjoy the all-in-one platform for influencer management, streamlining tasks like outreach and creator discovery effectively.
  • Users appreciate the comprehensive campaign management features of SARAL, streamlining their influencer marketing efforts efficiently.
  • Users value the creativity of SARAL, streamlining influencer marketing with innovative tools and centralized communication.
Cons
  • Users face challenges with technical issues in SARAL, impacting usability and satisfaction while awaiting improvements.
  • Users feel the lack of a campaign overview page hinders easy access to product briefs for influencers.
  • Users find SARAL to be expensive, noting it's pricier than similar services from other brands.
  • Users find the initial complexity of SARAL challenging, making it difficult to train the AI effectively.
  • Users note a learning curve when migrating from other platforms, though support is readily available.

What Are Recent G2 Reviews of SARAL?

HypeAuditor

HypeAuditor is a software designed to help brands, agencies, and platforms analyze influencers, verify audience authenticity, and plan influencer marketing campaigns. The software provides influencer discovery, audience demographic analysis, campaign management, and market analysis reports by leveraging AI algorithms that identify behavioral patterns and detect suspicious or fraudulent accounts. It automates campaign tracking and media plan creation and reduces the risk of partnering with influencers who have inauthentic audiences. HypeAuditor addresses the challenge of influencer quality assessment by enabling brands to compare accounts, benchmark competitors, and evaluate influencer marketing landscapes across different countries and niche markets. The software supports campaigns across Instagram, YouTube, TikTok, Twitch, and Twitter with tools for competitor comparison, performance tracking, and AI-powered fraud detection.

Average Rating: 4.6/5.0

Total Reviews: 272

How Do G2 Users Rate HypeAuditor?

  • Social Commerce: 5.0/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.6/10 (Category avg: 8.1/10)
  • Influencer Compensation: 7.2/10 (Category avg: 8.2/10)

Who Is the Company Behind HypeAuditor?

  • Seller: HypeAuditor
  • Year Founded: 2017
  • HQ Location: Indianapolis, US
  • Twitter: @hypeauditor
    1,485 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    65 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 51% Small, 38% Medium

What Do G2 Reviewers Say About HypeAuditor?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of HypeAuditor, enjoying its intuitive interface and helpful features for influencer analysis.
  • Users appreciate the efficiency in influencer management offered by HypeAuditor, streamlining partnership evaluations and communications.
  • Users value the fast and reliable audience insights from HypeAuditor, enhancing their influencer strategies effectively.
  • Users appreciate the robust and comprehensive data provided by HypeAuditor, facilitating informed influencer selections for campaigns.
  • Users appreciate the responsive customer support of HypeAuditor, which provides quick and knowledgeable assistance.
Cons
  • Users note the missing features in HypeAuditor, particularly regarding influencer profiles and sales tracking options.
  • Users express disappointment with limited analytics, facing accuracy issues and restricted data for smaller influencers.
  • Users face challenges with poor reporting, as the dashboard lacks depth and specific metrics, limiting usability.
  • Users find the subscription fees too expensive especially for small-to-medium sized companies, limiting access to necessary features.
  • Users experience inaccuracies in data, with irrelevant channels and misclassified influencer profiles affecting trustworthiness.

What Are Recent G2 Reviews of HypeAuditor?

What Are G2 Users Discussing About HypeAuditor?

Lefty

Lefty is a software designed to help lifestyle brands and marketing agencies manage end-to-end influencer programs from talent discovery through performance measurement. The software provides talent discovery and qualification, relationship management, automated campaign reporting, and competitive benchmarking by leveraging a centralized platform affiliated with The Independents, a global marketing and communications collective. It automates campaign reporting and relationship tracking and reduces the manual effort required to monitor influencer performance and industry trends. Lefty addresses the challenge of managing complex influencer programs at scale by consolidating discovery, outreach, content tracking, and ROI measurement into a single solution tailored to lifestyle marketing. The software supports global influencer campaigns with offices in Paris, London, New York, and Tokyo, serving fashion, apparel, and communications brands across small-business and mid-market segments.

Average Rating: 4.7/5.0

Total Reviews: 99

How Do G2 Users Rate Lefty?

  • Social Commerce: 7.6/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.8/10 (Category avg: 8.1/10)
  • Influencer Compensation: 7.8/10 (Category avg: 8.2/10)

Who Is the Company Behind Lefty?

  • Seller: Lefty
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Paris, FR
  • Twitter: @lefty_io
    6,549 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    150 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Apparel & Fashion, Public Relations and Communications
  • Company Size: 51% Small, 31% Medium

What Do G2 Reviewers Say About Lefty?

AI-generated summary from verified user reviews

Pros
  • Users find Lefty to have a highly intuitive interface, streamlining workflows and enhancing overall efficiency.
  • Users appreciate the deep insights into influencer profiles provided by Lefty, enhancing collaboration tracking and campaign success analysis.
  • Users value the metrics tracking capabilities of Lefty, enabling informed decisions and efficient campaign comparisons.
  • Users value the detailed campaign management features of Lefty, facilitating informed decisions and enhanced collaboration tracking.
  • Users highlight the exceptional customer support of Lefty, making their experience smooth and effective.
Cons
  • Users find Lefty to be a pricy tool due to underutilized features and limitations on influencer tracking.
  • Users find creator issues with Lefty, as niche searches and tracking options are often too limiting for their needs.
  • Users are frustrated with profile limitations, finding the tracking cap and manual input requirements excessively restrictive and time-consuming.
  • Users find the complexity of managing hashtags and influencers on Lefty can be overwhelming and tedious.
  • Users find Lefty to be expensive, but acknowledge its value and functionality justifying the cost.

What Are Recent G2 Reviews of Lefty?

What Are G2 Users Discussing About Lefty?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated