Healthcare commercial intelligence software helps organizations address the complexity of product development and sales in the healthcare market. The healthcare market’s goods and services providers often run into difficulties navigating a tangled web of delivery systems, physicians, payers, patients, and government organizations.
Healthcare commercial intelligence software goes beyond simple healthcare analytics. Companies and solutions in this space bring multiple datasets into a single platform and use advanced data science and artificial intelligence to create a comprehensive, integrated picture of the healthcare system. With this knowledge, organizations can optimize everything from product development to go-to-market planning to sales strategies.
Unlike healthcare analytics software, which is targeted toward the provider and clinical market, healthcare commercial intelligence software is deployed in industries and companies that use pharma and biotech software, medical device, professional services, and healthcare supply chain software. This may include vendors that interact within the healthcare industry, such as food service, construction software, and waste management software.
Healthcare commercial intelligence software offers a 360-degree view of the healthcare market so users can map decision-making entities, quantify ROI for products, size total addressable markets, and access contact data for buyers and decision makers. Products in this category provide both market context and market contacts for the healthcare industry.
To qualify for inclusion in the Healthcare Commercial Intelligence category, a product must:
Provide a health care-specific data warehouse to capture and maintain health care data
Analyze and visualize collected and analyzed data
Integrate data from disparate sources
Allow users to transform data into a useful and relatable model embedded within a healthcare business application
Create reports and visualizations with business utility embedded within a healthcare business application