# Best Enterprise Feedback Management Software for Medium-Sized Businesses - Page 2 *By [Jeffrey Lin](https://research.g2.com/insights/author/jeffrey-lin)* Products classified in the overall Enterprise Feedback Management category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Enterprise Feedback Management to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Enterprise Feedback Management category. In addition to qualifying for inclusion in the Enterprise Feedback Management Software category, to qualify for inclusion in the Medium-Sized Business Enterprise Feedback Management Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. ## Top Enterprise Feedback Management Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) | 4.4/5.0 (6,970 reviews) | Omnichannel feedback capture inside Salesforce customer records | "[The Evolution of Service: Bridging the Gap Between Data and Action.](https://www.g2.com/survey_responses/agentforce-service-formerly-salesforce-service-cloud-review-12796220)" | | 2 | [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) | 4.4/5.0 (2,820 reviews) | CRM-native feedback surveys with lifecycle-triggered automation | "[Ticket management and centralized support with automations that enhance the experience](https://www.g2.com/survey_responses/hubspot-service-hub-review-12873336)" | | 3 | [AskNicely](https://www.g2.com/products/asknicely/reviews) | 4.7/5.0 (1,029 reviews) | — | "[Very user-friendly and gets the job done!](https://www.g2.com/survey_responses/asknicely-review-7865358)" | | 4 | [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5.0 (788 reviews) | Tagless behavioral-session feedback and struggle analytics | "[Essential for Identifying User Friction Points](https://www.g2.com/survey_responses/glassbox-review-12699865)" | | 5 | [Userback](https://www.g2.com/products/userback/reviews) | 4.7/5.0 (279 reviews) | — | "[Userback Keeps Client Feedback Organized with Easy Setup and Handy Integrations](https://www.g2.com/survey_responses/userback-review-12823497)" | | 6 | [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews) | 4.9/5.0 (69 reviews) | Multi-location review generation with centralized feedback analytics | "[ReputationStacker Automations Drove a Huge Boost in Client Reviews](https://www.g2.com/survey_responses/reputationstacker-review-13114182)" | | 7 | [Simplesat](https://www.g2.com/products/simplesat/reviews) | 4.8/5.0 (164 reviews) | Post-ticket CSAT collection with PSA integration | "[Simplesat: Easy, Efficient, with Resilient Support](https://www.g2.com/survey_responses/simplesat-review-12874198)" | | 8 | [Delighted](https://www.g2.com/products/delighted/reviews) | 4.7/5.0 (59 reviews) | NPS/CSAT closed-loop feedback with multi-channel survey triggering | "[Delighted is amazing.](https://www.g2.com/survey_responses/delighted-review-9782860)" | | 9 | [Chattermill](https://www.g2.com/products/chattermill/reviews) | 4.4/5.0 (236 reviews) | — | "[Intuitive Feedback Analysis with Room for Deeper Insights](https://www.g2.com/survey_responses/chattermill-review-10437099)" | | 10 | [BugHerd](https://www.g2.com/products/bugherd/reviews) | 4.7/5.0 (208 reviews) | Visual website feedback with contextual bug-pinning | "[Intuitive and Easy to Adopt—Bugherd Captures Feedback Effortlessly](https://www.g2.com/survey_responses/bugherd-review-12856608)" | --- ## What Are the Most Common Questions About Enterprise Feedback Management Software? *AI-generated · Last updated: May 26, 2026* ### Which Enterprise Feedback Management platforms avoid steep learning curves for managers implementing team-wide solutions? Based on G2 reviews, managers looking to reduce rollout friction often mention products with intuitive interfaces, straightforward setup, and responsive support. HubSpot Service Hub is frequently described as easy to use, with connected tools that help teams get started quickly, though some reviewers note reporting can take time to learn. Simplesat reviewers also highlight simple setup, user-friendly dashboards, and responsive support during migrations and integrations. According to verified users, Chattermill is easy to start with for many teams, especially when tracking customer feedback trends, although some advanced features can still feel overwhelming. G2 reviewers mention that products with cleaner workflows and faster onboarding tend to be easier for team-wide adoption. ### How Enterprise Feedback Management adoption among customer success managers collecting survey feedback efficiently? Based on G2 reviews, adoption tends to improve when enterprise feedback tools simplify survey setup, centralize responses, and reduce manual follow-up. Customer success and support teams often mention value in platforms that make it easy to launch surveys, monitor feedback in one place, and share insights across teams. According to verified users, Simplesat stands out for straightforward survey deployment, reporting, and responsive support, while HubSpot Service Hub is often noted for connected workflows across customer-facing teams. G2 reviewers mention that adoption is stronger when the product fits existing workflows, supports integrations, and helps teams move from collecting feedback to acting on it without heavy administrative effort. ### What should marketing managers evaluate when selecting Enterprise Feedback Management for quick customer issue identification? Based on G2 reviews, marketing managers should look closely at how quickly a platform captures feedback, organizes themes, and surfaces issues without heavy manual analysis. G2 reviewers mention that tools are especially useful when they centralize feedback from multiple channels, provide dashboards that are easy to interpret, and support alerting or categorization for recurring complaints. According to verified users, analytics depth, integration with existing systems, and ease of setup also matter because they affect how fast teams can act. Reviews across products in this category repeatedly point to practical strengths such as automated reporting, trend visibility, and workflows that make it easier to spot friction points before they become larger customer experience problems. ### What most trusted Enterprise Feedback Management by customer success managers and marketing teams based on user reviews? Based on G2 reviews, trust in Enterprise Feedback Management Software usually comes from consistent usability, dependable reporting, and responsive support rather than one feature alone. Reviewers often describe trusted platforms as the ones that centralize feedback, help teams act quickly, and fit naturally into daily workflows. According to verified users, HubSpot Service Hub is valued for connected customer communication and an easy-to-follow experience, while Simplesat is praised for straightforward feedback collection and strong support. G2 reviewers also highlight Chattermill for turning large volumes of customer feedback into readable trends and actionable themes, which can help cross-functional teams stay aligned on what customers are saying. **Here are some of the top-rated products on G2:** - [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) – used to centralize customer communication, surveys, ticketing, and support workflows in one connected platform - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) – used for centralized case management, omnichannel support, automation, and customer visibility across teams - [Simplesat](https://www.g2.com/products/simplesat/reviews) – used to send CSAT and NPS surveys, track real-time feedback, and support voice-of-customer reporting ### What best Enterprise Feedback Management platforms for customer success managers gathering feedback and boosting team engagement? Based on G2 reviews, the best-fit platforms for customer success managers usually combine easy feedback collection with visibility that helps teams stay aligned and responsive. Reviewers frequently mention benefits like centralized communication, simple survey workflows, and dashboards that make it easier to share customer sentiment internally. According to verified users, HubSpot Service Hub supports ticketing, shared inboxes, surveys, and team collaboration in one place, while Simplesat is often praised for easy survey setup and real-time feedback visibility. G2 reviewers also note that Chattermill helps teams turn customer comments into themes and trends, which can improve coaching, prioritization, and engagement around customer issues. **Here are some of the top-rated products on G2:** - [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) – helps customer-facing teams manage surveys, ticketing, shared inboxes, and collaboration from one platform - [Simplesat](https://www.g2.com/products/simplesat/reviews) – supports quick CSAT and NPS collection with reporting that helps teams monitor customer sentiment in real time - [Chattermill](https://www.g2.com/products/chattermill/reviews) – helps teams analyze large volumes of feedback, spot recurring themes, and connect insights to improvement efforts ### What highest rated Enterprise Feedback Management for solving recurring customer issues and tracking support requests? Based on G2 reviews, HubSpot Service Hub appears as the strongest fit here because reviewers consistently describe it as centralizing tickets, customer communication, and support workflows in a way that makes recurring issues easier to spot and manage. According to verified users, teams use it to organize shared inboxes, route requests, track renewals, automate support work, and keep customer information in one place. G2 reviewers mention that reporting and some advanced configurations can still take time to learn, but they regularly highlight its value for streamlined support operations, clear visibility, and faster issue follow-up. Other reviewed products also support feedback tracking, but HubSpot Service Hub shows the broadest recent review presence for this use case. ### Which Enterprise Feedback Management tools automate survey distribution and improve customer engagement collection speed? Based on G2 reviews, products in this category improve collection speed when they automate survey sends, simplify integrations, and keep results visible in real time. Simplesat reviewers frequently mention easy survey deployment, link-based sharing, responsive support, and integrations that help teams collect CSAT and NPS feedback with less manual work. HubSpot Service Hub is also described as useful for surveys, shared inboxes, and connected customer communication, helping teams gather responses as part of broader service workflows. According to verified users, tools that reduce setup friction and centralize responses help teams move faster, while dashboards and alerts make it easier to keep customer engagement efforts active without constant manual follow-up. ### Which Enterprise Feedback Management solutions turn raw feedback into actionable insights with in-depth analytics? Based on G2 reviews, the strongest solutions for this need are the ones that organize large volumes of comments into themes, trends, and dashboards that teams can act on quickly. Chattermill reviewers often mention clear visualizations, categorization, sentiment analysis, and the ability to combine multiple feedback sources into one view. Simplesat is also praised for reporting, dashboards, and real-time visibility into customer sentiment, especially for survey-driven programs. According to verified users, ReputationStacker stands out for reporting, comparisons, and filters that help multi-location teams turn review and feedback data into operational improvements. G2 reviewers mention that actionable analytics matter most when they reduce manual review and make patterns easy to share across teams. ### How Enterprise Feedback Management solutions closing the intent-action gap by identifying why customers drop inquiry forms? Based on G2 reviews, this use case is strongest when a platform combines direct feedback with journey context so teams can see where friction happens and why. YourCX reviewers specifically describe using the platform to identify where customers drop off in inquiry and booking flows, then connect those moments to survey responses for faster root-cause analysis. G2 reviewers mention that this kind of visibility helps teams move from assumptions to evidence-based improvements. According to verified users, platforms that blend behavior signals, segmentation, and structured feedback are especially useful for reducing abandonment and improving digital touchpoints because they show both what users did and what they felt during the journey. ### What Enterprise Feedback Management software most relied on by customer success managers for ticket management and response tracking? Based on G2 reviews, customer success teams rely most on software that combines ticket visibility, communication history, and response tracking in one place. HubSpot Service Hub is commonly described as a central hub for ticketing, shared inboxes, live chat, and coordinated follow-up, which helps teams stay organized and avoid scattered conversations. Agentforce Service is also frequently mentioned for case management, omnichannel support, automation, and consolidated customer data that supports service operations at scale. According to verified users, dependable response tracking matters most when teams need clear ownership, faster handoffs, and a shared view of customer history. G2 reviewers mention these capabilities repeatedly as core reasons teams depend on these platforms. ## G2 Grid® for Enterprise Feedback Management Software ![G2 Grid® for Enterprise Feedback Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/enterprise-feedback-management/grids.png?focus%5B%5D=5494&focus%5B%5D=57328&focus%5B%5D=15310&focus%5B%5D=73862&focus%5B%5D=19287&focus%5B%5D=25583&focus%5B%5D=61042&focus%5B%5D=8363) Highlighted products: Agentforce Service (formerly Salesforce Service Cloud), HubSpot Service Hub, AskNicely, ReputationStacker, Delighted, Kapture CX, Simplesat, and UserTesting. Underlying data: [Grid® JSON](https://www.g2.com/categories/enterprise-feedback-management/grids.json?focus%5B%5D=agentforce-service-formerly-salesforce-service-cloud&focus%5B%5D=hubspot-service-hub&focus%5B%5D=asknicely&focus%5B%5D=reputationstacker&focus%5B%5D=delighted&focus%5B%5D=kapture-cx&focus%5B%5D=simplesat&focus%5B%5D=usertesting&segment=mid-market) ## How Many Enterprise Feedback Management Software Products Does G2 Track? **Total Products under this Category:** 275 ### Category Stats (Jul 2026) - **Average Rating**: 4.5/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Recollective (+0.69%) - Among all products in this category, Recollective recorded the largest rating increase compared to last month *Last updated: July 21, 2026* ## How Does G2 Rank Enterprise Feedback Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 24,800+ Authentic Reviews - 275+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### unitQ unitQ is the AI quality intelligence platform that unifies every customer signal into one system, connects it to your most critical business metrics, and tells every team exactly what to prioritize — before your KPIs move. Built on six purpose-built products in one platform, unitQ gives organizations everything they need to detect issues the moment they emerge, understand their business impact, benchmark quality against competitors, evaluate every support interaction, uncover qualitative insight at scale, and act on what customers are saying across social — all from a single source of truth. The result: product, engineering, CX, and leadership teams stop working from fragmented tools and different versions of customer reality — and start making faster, more confident decisions grounded in what customers are actually experiencing right now. The products millions of consumers love every day — including Pinterest, Adobe, PayPal, and Bumble — trust unitQ to close the gap between what customers experience and what companies know about it. Video: https://vimeo.com/1185696845/72c8d2dbbf?share=copy&fl=sv&fe=ci [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=32&secure%5Bchosen_at%5D=2026-07-22T06%3A09%3A37Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=134003&secure%5Bresource_id%5D=32&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fenterprise-feedback-management%2Fmid-market%3Fpage%3D2%26selected_view%3Dgrid&secure%5Btoken%5D=ae93e373a0ca746cc873ed06e1e9cb761d3245cf47cfa68dae66f05a3bbcc3d1&secure%5Burl%5D=https%3A%2F%2Funitq.com%2Fproduct&secure%5Burl_type%5D=paid_promos) --- ## What Are the Top-Rated Enterprise Feedback Management Software Products in 2026? ### 1. [Mouseflow](https://www.g2.com/products/mouseflow/reviews) Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience? **Average Rating:** 4.6/5.0 **Total Reviews:** 688 **How Do G2 Users Rate Mouseflow?** - **Ease of Use:** 8.8/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 7.6/10 (Category avg: 9.0/10) - **Feedback Collection:** 8.0/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 7.9/10 (Category avg: 8.9/10) **Who Is the Company Behind Mouseflow?** - **Seller:** [Mouseflow](https://www.g2.com/sellers/mouseflow) - **Company Website:** https://mouseflow.com - **Year Founded:** 2010 - **HQ Location:** Copenhagen, Denmark - **Twitter:** @mouseflow (1,736 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2858513/ (56 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 68% Small-Business, 23% Mid-Market #### What Are Mouseflow's Pros and Cons? **Pros:** - Ease of Use (44 reviews) - Insights (31 reviews) - Heatmaps (26 reviews) - Session Replay (23 reviews) - Easy Setup (22 reviews) **Cons:** - Missing Features (13 reviews) - Limitations (12 reviews) - Expensive (10 reviews) - Data Inaccuracy (9 reviews) - Filtering Issues (7 reviews) ### What Do G2 Reviewers Say About Mouseflow? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Mouseflow, facilitating insightful analytics and quick adjustments for effective marketing strategies. - Users value the **easy qualitative insights** from Mouseflow, significantly enhancing marketing analytics and user engagement strategies. - Users value the **insightful heatmaps** of Mouseflow, enhancing understanding of user behavior and driving conversions. - Users love the **Session Replay** feature of Mouseflow for gaining insights into user behavior and improving engagement. - Users find the **easy setup** of Mouseflow beneficial, enabling quick integration and effective tracking of user behavior. **Cons:** - Users find the **missing features** in Mouseflow limiting, especially regarding its outdated plugins and survey options. - Users face **limitations in plugin updates and features** , affecting overall functionality and user experience with Mouseflow. - Users find Mouseflow to be **expensive** , especially for small businesses with limited budgets and traffic volumes. - Users report **data inaccuracy** in Mouseflow, citing issues with loading and discrepancies in click tracking. - Users experience **filtering issues** in Mouseflow, making it difficult to navigate and locate important session recordings. #### What Are Recent G2 Reviews of Mouseflow? **"[Unmatched User Insights and Effortless Integration](https://www.g2.com/survey_responses/mouseflow-review-11920780)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/mouseflow-review-11920780) --- **"[Actionable Behavioral Insights That Drive Better User Experiences](https://www.g2.com/survey_responses/mouseflow-review-11983608)"** **Rating:** 4.5/5.0 stars *— Devaraj P.* [Read full review](https://www.g2.com/survey_responses/mouseflow-review-11983608) --- #### What Are G2 Users Discussing About Mouseflow? - [What is Mouseflow used for?](https://www.g2.com/discussions/mouseflow-what-is-mouseflow-used-for) - 1 comment - [What is Mouseflow used for?](https://www.g2.com/discussions/what-is-mouseflow-used-for) - 2 comments, 1 upvote ### 2. [Outgrow](https://www.g2.com/products/outgrow/reviews) Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over 1000 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so it's consistent with your brand and have your own interactive content ready in minutes. **Average Rating:** 4.7/5.0 **Total Reviews:** 318 **How Do G2 Users Rate Outgrow?** - **Ease of Use:** 9.3/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.7/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.0/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 9.8/10 (Category avg: 8.9/10) **Who Is the Company Behind Outgrow?** - **Seller:** [Outgrow](https://www.g2.com/sellers/outgrow) - **Company Website:** https://www.outgrow.co - **Year Founded:** 2012 - **HQ Location:** New York, NY - **Twitter:** @OutgrowCo (3,719 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7966190/ (58 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 79% Small-Business, 17% Mid-Market #### What Are Outgrow's Pros and Cons? **Pros:** - Ease of Use (45 reviews) - Customer Support (29 reviews) - Features (27 reviews) - Helpful (27 reviews) - Easy Setup (23 reviews) **Cons:** - Learning Curve (11 reviews) - Limited Features (11 reviews) - Missing Features (11 reviews) - Expensive (10 reviews) - Limited Customization (8 reviews) ### What Do G2 Reviewers Say About Outgrow? *AI-generated summary from verified user reviews* **Pros:** - Users find Outgrow's **ease of use** remarkable, enabling quick creation of tools without technical hurdles. - Users praise Outgrow for its **responsive customer support** , noting quick replies and effective solutions for their queries. - Users appreciate the **user-friendly builder and robust analytics** of Outgrow, enabling easy creation of engaging content. - Users value the **ease of use** of Outgrow, finding it simple to create effective interactive content effortlessly. - Users find the **easy setup** of Outgrow highly beneficial for quickly deploying engaging tools without extensive support. **Cons:** - Users experience a challenging **learning curve** , finding the platform difficult to navigate due to its complexity. - Users find Outgrow's **limited features** frustrating, particularly regarding customization and email segmentation in the basic plan. - Users find **missing features** in the basic plan limiting, particularly regarding email segmentation and design options. - Users find Outgrow's plans **expensive** , particularly for advanced analytics and custom branding features, which require additional payments. - Users feel limited by **customization options** , often struggling to style pages without incurring additional costs. #### What Are Recent G2 Reviews of Outgrow? **"[Great Tool for Building Engaging Forms!](https://www.g2.com/survey_responses/outgrow-review-13035202)"** **Rating:** 5.0/5.0 stars *— 재연 .* [Read full review](https://www.g2.com/survey_responses/outgrow-review-13035202) --- **"[Powerful calculator tool with great support](https://www.g2.com/survey_responses/outgrow-review-12921380)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/outgrow-review-12921380) --- ### 3. [Listen360](https://www.g2.com/products/listen360/reviews) Listen360 is a powerful, NPS-based customer engagement and local marketing platform for businesses that understand customer feedback is key to creating loyalty, making smart decisions and growing their operation. Listen360 enables businesses to engage customers, take necessary action to improve deficiencies, and transform delighted customers into brand advocates via social media, online review sites, and seller ratings. We help businesses around the world build better customer relationships. **Average Rating:** 4.5/5.0 **Total Reviews:** 44 **How Do G2 Users Rate Listen360?** - **Ease of Use:** 9.4/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.1/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.3/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 9.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Listen360?** - **Seller:** [EverPro](https://www.g2.com/sellers/everpro) - **Year Founded:** 2016 - **HQ Location:** Denver, US - **LinkedIn® Page:** https://www.linkedin.com/company/evercommerce/ (1,612 employees on LinkedIn®) - **Ownership:** NASDAQ: EVCM **Who Uses This Product?** - **Top Industries:** Consumer Services, Health, Wellness and Fitness - **Company Size:** 46% Mid-Market, 39% Small-Business #### What Are Listen360's Pros and Cons? **Pros:** - Customer Support (1 reviews) - Data Management (1 reviews) - Efficiency Improvement (1 reviews) ### What Do G2 Reviewers Say About Listen360? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **excellent customer support** of Listen360, particularly valuing its focus on NPS scores and data filters. - Users appreciate the **great data filters** of Listen360, enhancing focus on customer NPS scores effectively. - Users value the **efficiency improvement** from Listen360's focus on NPS scores and effective data filtering capabilities. #### What Are Recent G2 Reviews of Listen360? **"[Great for NPS!](https://www.g2.com/survey_responses/listen360-review-10967164)"** **Rating:** 4.0/5.0 stars *— Verified User in Consumer Services* [Read full review](https://www.g2.com/survey_responses/listen360-review-10967164) --- **"[An Easy Way to Understand What Customers Truly Think](https://www.g2.com/survey_responses/listen360-review-12678434)"** **Rating:** 5.0/5.0 stars *— Brandon L.* [Read full review](https://www.g2.com/survey_responses/listen360-review-12678434) --- #### What Are G2 Users Discussing About Listen360? - [What does Listen360 do?](https://www.g2.com/discussions/what-does-listen360-do) - [Who owns Listen 360?](https://www.g2.com/discussions/who-owns-listen-360) - [How much is listen 360?](https://www.g2.com/discussions/how-much-is-listen-360) - [How does Listen 360 work?](https://www.g2.com/discussions/how-does-listen-360-work) - 1 comment ### 4. [Verint Voice of the Customer](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews) Verint® Voice of the Customer™ (formerly known as Experience Management™) empowers CX Leaders to optimize customer experiences in real-time. With Verint Voice of the Customer, companies can listen everywhere, act immediately, and analyze deeper than with any other experience management solution in the marketplace. Verint offers prescriptive VoC solutions across Web and Mobile, Enterprise-wide, and Location-Based experiences. As part of the Verint Platform, Verint Voice of the Customer allows CX leaders to close the Engagement Capacity Gap™ between customer expectations and budget or resources by: Deriving insights from data and AI Connecting organizational silos Leveraging CX orchestration and automation Examples of customer successes include: - Increasing NPS by 17 points - Realizing a 72% increase in BOPIS (buy online pickup in store) orders month-over-month - Cross-functional view of customer interactions enabling continuous CX improvements - Unlock the power of a unified customer experience! Contact us today. Verint wholly owns OpinionLab and ForeSee, both of which are now fully integrated parts of Verint Voice of the Customer (formerly known as Experience Management). **Average Rating:** 4.2/5.0 **Total Reviews:** 41 **How Do G2 Users Rate Verint Voice of the Customer?** - **Ease of Use:** 8.2/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.2/10 (Category avg: 9.0/10) - **Feedback Collection:** 8.6/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 7.9/10 (Category avg: 8.9/10) **Who Is the Company Behind Verint Voice of the Customer?** - **Seller:** [Verint](https://www.g2.com/sellers/verint) - **Year Founded:** 1994 - **HQ Location:** Melville, New York - **Twitter:** @Verint (7,739 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/verint (4,343 employees on LinkedIn®) - **Ownership:** Thoma Bravo **Who Uses This Product?** - **Top Industries:** Retail - **Company Size:** 50% Enterprise, 36% Mid-Market #### What Are Recent G2 Reviews of Verint Voice of the Customer? **"[Great Customer Feedback Insights for Our Store and Team](https://www.g2.com/survey_responses/verint-voice-of-the-customer-review-13090055)"** **Rating:** 5.0/5.0 stars *— Cam C.* [Read full review](https://www.g2.com/survey_responses/verint-voice-of-the-customer-review-13090055) --- **"[Effortless Post Interaction Surveys](https://www.g2.com/survey_responses/verint-voice-of-the-customer-review-8327708)"** **Rating:** 5.0/5.0 stars *— Verified User in Banking* [Read full review](https://www.g2.com/survey_responses/verint-voice-of-the-customer-review-8327708) --- #### What Are G2 Users Discussing About Verint Voice of the Customer? - [What is Verint Predictive Experience (formerly Verint ForeSee) used for?](https://www.g2.com/discussions/what-is-verint-predictive-experience-formerly-verint-foresee-used-for) - 1 comment ### 5. [Usersnap](https://www.g2.com/products/usersnap/reviews) Usersnap is a user feedback platform designed for product teams to gather product-specific insights, accelerate user testing, and improve stakeholder feedback loops. Product teams strive for user-centric processes and rely on Usersnap to gain clarity for product decisions. Companies such as Red Hat, Erste Bank, Lego, and Harvard University partner with Usersnap to excel in their enterprise growth and operations. Usersnap is a platform to capture, organize, respond, and scale user feedback for agile product testing and instant feature validation. Here are the most popular use cases: ❇️ Website customer feedback ❇️ Quality assurance of design and development ❇️ Managing UAT (user acceptance testing) or beta testing ❇️ Gathering feature requests ❇️ In-product user research How do you know you need a user feedback solution? Ask yourself these 3 questions: 💭 Why are you skipping user testing and stakeholder feedback rounds? Clear bug reports with screen captures, annotations, voice feedback, and automated metadata by Usersnap can free up back-and-forth troubleshooting time and make feedback loops 30% more efficient. 💭 Why are you only taking second-hand feature requests from Sales and CS? Bring first-hand user feedback into daily workflows with 50+ robust integrations, such as Jira, Zendesk, Slack, Asana. Empower your teams to see problems from the user's eyes to solve the right issues. 💭 Why is the user adoption rate low? How do you explain why? Reveal the why of user behaviors with targeted and segmented interactive micro surveys that boost response rates up to 50%. 🚀✨ Try Usersnap for free. Collect 20 feedback items on your trial account for free, no credit card commitment. **Average Rating:** 4.5/5.0 **Total Reviews:** 90 **How Do G2 Users Rate Usersnap?** - **Ease of Use:** 9.6/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.1/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.7/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 9.4/10 (Category avg: 8.9/10) **Who Is the Company Behind Usersnap?** - **Seller:** [Usersnap](https://www.g2.com/sellers/usersnap) - **Company Website:** https://usersnap.com/ - **Year Founded:** 2013 - **HQ Location:** Perg, Austria - **Twitter:** @usersnap (2,811 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3114893/ (15 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 66% Small-Business, 30% Mid-Market #### What Are Usersnap's Pros and Cons? **Pros:** - Integrations (6 reviews) - Ease of Use (5 reviews) - Easy Integrations (4 reviews) - Automation (2 reviews) - Features (2 reviews) **Cons:** - Expensive (3 reviews) - Missing Features (2 reviews) - Cluttered Interface (1 reviews) - Custom Fields Issues (1 reviews) - Dashboard Issues (1 reviews) ### What Do G2 Reviewers Say About Usersnap? *AI-generated summary from verified user reviews* **Pros:** - Users value the **user-friendly integrations** with tools like Jira, enabling quick feedback and streamlined workflows. - Users find Usersnap **easy to use** , enabling quick feedback sharing and seamless integration with project management tools. - Users appreciate the **easy integrations** of Usersnap, enhancing feedback management through seamless connections with popular tools. - Users appreciate the **automation features** of Usersnap, simplifying feedback collection and improving integration with existing tools. - Users appreciate the **seamless integration and effortless feedback capture** provided by Usersnap, enhancing their workflow efficiency. **Cons:** - Users find Usersnap **expensive** , particularly the basic tiers which lack advanced features suitable for small companies. - Users feel frustrated by the **lack of advanced features** in basic tiers, hindering their overall experience with Usersnap. - Users find the **cluttered interface** of Usersnap's dashboard discouraging and hard to navigate effectively. - Users face **custom fields issues** due to delays in category options, hindering ticket submissions for new clients. - Users express frustration with the **unorganized dashboard** , which negatively impacts their overall experience with Usersnap. #### What Are Recent G2 Reviews of Usersnap? **"[Excellent Context Capture for Faster Customer Support Fixes](https://www.g2.com/survey_responses/usersnap-review-13078234)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/usersnap-review-13078234) --- **"[Usersnap review](https://www.g2.com/survey_responses/usersnap-review-12082406)"** **Rating:** 5.0/5.0 stars *— Sourabh C.* [Read full review](https://www.g2.com/survey_responses/usersnap-review-12082406) --- #### What Are G2 Users Discussing About Usersnap? - [What is Usersnap used for?](https://www.g2.com/discussions/what-is-usersnap-used-for) - 1 comment ### 6. [WEVO](https://www.g2.com/products/wevo/reviews) WEVO is a UX research platform that uncovers insights with significantly less effort than typical tools. Research, product and marketing teams get synthesized quantitative and qualitative insights, scores and benchmarks with less than 30 minutes of effort. WEVO’s statistically significant feedback de-risks their decision-making, delivering the confidence to build valuable customer experiences. **Average Rating:** 4.7/5.0 **Total Reviews:** 70 **How Do G2 Users Rate WEVO?** - **Ease of Use:** 9.3/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 8.3/10 (Category avg: 9.0/10) - **Feedback Collection:** 10.0/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind WEVO?** - **Seller:** [WEVO](https://www.g2.com/sellers/wevo) - **Year Founded:** 2017 - **HQ Location:** Boston, Massachusetts - **Twitter:** @Wevoconversion (1,010 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10629336/ (36 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Financial Services, Higher Education - **Company Size:** 46% Mid-Market, 27% Enterprise #### What Are Recent G2 Reviews of WEVO? **"[Democratizing Research for a larger team](https://www.g2.com/survey_responses/wevo-review-8351604)"** **Rating:** 5.0/5.0 stars *— Noah H.* [Read full review](https://www.g2.com/survey_responses/wevo-review-8351604) --- **"[Incredible amounts of data and insights from just a single WEVO study!](https://www.g2.com/survey_responses/wevo-review-7368822)"** **Rating:** 5.0/5.0 stars *— Samantha O.* [Read full review](https://www.g2.com/survey_responses/wevo-review-7368822) --- #### What Are G2 Users Discussing About WEVO? - [What is WEVO used for?](https://www.g2.com/discussions/what-is-wevo-used-for) ### 7. [Unwrap.ai](https://www.g2.com/products/unwrap-ai/reviews) At Unwrap, we're on a mission to help fill the world with products people love. Our customer intelligence platform integrates with all of your feedback sources (support tickets, reviews, surveys, and more), then proactively extracts patterns and trends from your feedback and surfaces them to you. With a deeper understanding of all your customers, Unwrap helps you build your product roadmap in confidence, and helps you prevent churn by shipping features users actually want. **Average Rating:** 4.8/5.0 **Total Reviews:** 26 **How Do G2 Users Rate Unwrap.ai?** - **Ease of Use:** 8.5/10 (Category avg: 9.1/10) **Who Is the Company Behind Unwrap.ai?** - **Seller:** [Unwrap.ai](https://www.g2.com/sellers/unwrap-ai) - **Company Website:** https://unwrap.ai - **Year Founded:** 2022 - **HQ Location:** Santa Barbara, California - **Twitter:** @unwrapai (152 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/unwrapai/ (48 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 50% Mid-Market, 27% Enterprise #### What Are Unwrap.ai's Pros and Cons? **Pros:** - Feedback Management (7 reviews) - Ease of Use (6 reviews) - Helpful (5 reviews) - Time-Saving (5 reviews) - Improvement (4 reviews) **Cons:** - Not Intuitive (3 reviews) - Limited Tools (2 reviews) - Poor Understanding (2 reviews) - Search Functionality (2 reviews) - AI Limitations (1 reviews) ### What Do G2 Reviewers Say About Unwrap.ai? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of synthesizing customer feedback** with Unwrap's AI, enhancing insights and prioritization significantly. - Users find Unwrap.ai to be incredibly **easy to use** , with an intuitive design that ensures quick mastery of the platform. - Users find Unwrap.ai's **helpful and responsive support** invaluable, enhancing their workflow and addressing customer needs efficiently. - Users value the **time-saving insights** from Unwrap.ai, enabling quick identification of customer issues and trends. - Users commend Unwrap.ai for its **commitment to continuous improvement** and attentive customer support driving valuable features. **Cons:** - Users find the **interface not intuitive** , making it challenging to organize and manage feedback efficiently. - Users find **limited tools** hinder their ability to efficiently visualize and manage feedback customization in Unwrap.ai. - Users report a **poor understanding** of feedback due to limited accuracy in AI groupings and clunky manual processes. - Users find the **search functionality lacking** , requiring constant manual adjustments for effective data retrieval and analysis. - Users note the **limited visualization tools** in Unwrap.ai, though the AI's trend detection is highly valued. #### What Are Recent G2 Reviews of Unwrap.ai? **"[Unwrap Makes Feedback Reporting Effortless with Powerful AI, Dashboards, and Support](https://www.g2.com/survey_responses/unwrap-ai-review-12700187)"** **Rating:** 5.0/5.0 stars *— Marcello B.* [Read full review](https://www.g2.com/survey_responses/unwrap-ai-review-12700187) --- **"[Real-Time Alerts Turn Customer Feedback Into Actionable Insights](https://www.g2.com/survey_responses/unwrap-ai-review-12579424)"** **Rating:** 4.5/5.0 stars *— Verified User in Consumer Electronics* [Read full review](https://www.g2.com/survey_responses/unwrap-ai-review-12579424) --- ### 8. [CallidusCloud Clicktools](https://www.g2.com/products/calliduscloud-clicktools/reviews) SAP Clicktools enables business to drive sales and refine service though automated and actionable customer data. Utilizing deep out-of-the-box integration, Clicktools Enterprise Feedback Management allows business users to capture rich customer sentiment, refine centralized 360 account data, and engage customers with automated workflows to improve sales, refine service, identify new opportunities, and more... Clicktools and Salesforce seamlessly integrate, enabling organizations to automate and centralize VoC initiatives: • CAPTURE customer insight through surveys, scripts, conditional questioning, and forms. • REFINE service and CRM data with contextual customer sentiment. • ENGAGE customers with deep insights automatically to drive loyalty and improve lifetime value. **Average Rating:** 4.3/5.0 **Total Reviews:** 65 **How Do G2 Users Rate CallidusCloud Clicktools?** - **Ease of Use:** 8.4/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 8.3/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.6/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 9.4/10 (Category avg: 8.9/10) **Who Is the Company Behind CallidusCloud Clicktools?** - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP (297,052 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,955 employees on LinkedIn®) - **Ownership:** NYSE:SAP **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Enterprise, 39% Mid-Market #### What Are Recent G2 Reviews of CallidusCloud Clicktools? **"[Technical Survey Tool for Salesforce Pros](https://www.g2.com/survey_responses/calliduscloud-clicktools-review-4198542)"** **Rating:** 4.5/5.0 stars *— Verified User in Management Consulting* [Read full review](https://www.g2.com/survey_responses/calliduscloud-clicktools-review-4198542) --- **"[Clicktools at its best!](https://www.g2.com/survey_responses/calliduscloud-cx-review-304666)"** **Rating:** 5.0/5.0 stars *— Aniket D.* [Read full review](https://www.g2.com/survey_responses/calliduscloud-cx-review-304666) --- #### What Are G2 Users Discussing About CallidusCloud Clicktools? - [What is CallidusCloud Clicktools used for?](https://www.g2.com/discussions/what-is-calliduscloud-clicktools-used-for) ### 9. [Alchemer Digital](https://www.g2.com/products/alchemer-digital/reviews) Alchemer Digital helps you capture feedback and engage customers right where their experience happens—inside your app or on your website. Instead of waiting for feedback after the fact, you can ask, listen, and act in the moment. Trigger in-app and on-site surveys, prompts, and messages based on real customer behavior. Whether someone completes a key action, hits a friction point, or shows signs of churn, Alchemer Digital lets you reach them with the right message at the right time—without disrupting their experience. Go beyond basic feedback collection. With precise targeting and real-time delivery, you can uncover what’s driving engagement, identify issues before they turn into churn, and guide customers toward better outcomes while they’re still active. And because Alchemer Digital connects with your broader systems, feedback doesn’t sit in a dashboard. It flows to the right teams, triggers follow-ups, and supports closed-loop feedback—so you can respond quickly and keep improving. Built for product, marketing, and customer teams, Alchemer Digital makes it easy to improve engagement, increase retention, and turn everyday interactions into meaningful insights. This is why many of the largest brands in the world, including, CNN, JetBlue, eBay, Safeway, and FanDuel, engage their mobile customers with Alchemer Mobile. **Average Rating:** 4.3/5.0 **Total Reviews:** 181 **How Do G2 Users Rate Alchemer Digital?** - **Ease of Use:** 8.6/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 8.4/10 (Category avg: 9.0/10) - **Feedback Collection:** 8.8/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 8.4/10 (Category avg: 8.9/10) **Who Is the Company Behind Alchemer Digital?** - **Seller:** [Alchemer ](https://www.g2.com/sellers/alchemer) - **HQ Location:** Louisville, CO - **Twitter:** @AlchemerHQ (7,024 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/712662/ (230 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Senior Product Manager - **Top Industries:** Telecommunications, Financial Services - **Company Size:** 45% Enterprise, 38% Mid-Market #### What Are Recent G2 Reviews of Alchemer Digital? **"[Feedback helps us help our members](https://www.g2.com/survey_responses/alchemer-digital-review-5468917)"** **Rating:** 4.5/5.0 stars *— Verified User in Banking* [Read full review](https://www.g2.com/survey_responses/alchemer-digital-review-5468917) --- **"[Apptentive is a great tool to increase your app ratings & deliver messages & surveys to your users.](https://www.g2.com/survey_responses/alchemer-digital-review-7344060)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/alchemer-digital-review-7344060) --- #### What Are G2 Users Discussing About Alchemer Digital? - [What is Apptentive used for?](https://www.g2.com/discussions/what-is-apptentive-used-for) ### 10. [Qualaroo](https://www.g2.com/products/qualaroo/reviews) Qualaroo is an automated research platform designed to help digital product teams collect valuable insights from their users at scale in the quickest and most seamless way possible. Qualaroo relieves teams of the burdens that comes with user research. From your mobile app to web app, you can deploy Qualaroo’s trademark nudge and use features like advanced targeting, dynamic insight reporting, sentiment analysis and more. Leading brands like Zillow, Lenovo, Twilio, TripAdvisor trust Qualaroo to capture qualitative feedback that drives real business results. **Average Rating:** 4.3/5.0 **Total Reviews:** 46 **How Do G2 Users Rate Qualaroo?** - **Ease of Use:** 8.4/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.4/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.1/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 9.4/10 (Category avg: 8.9/10) **Who Is the Company Behind Qualaroo?** - **Seller:** [Qualaroo](https://www.g2.com/sellers/qualaroo) - **Year Founded:** 2012 - **HQ Location:** San Antonio, TX - **Twitter:** @Qualaroo (36,879 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/qualaroo (1 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 46% Mid-Market, 42% Small-Business #### What Are Qualaroo's Pros and Cons? **Pros:** - Customer Insights (1 reviews) - Features (1 reviews) - Feedback (1 reviews) - Feedback Quality (1 reviews) - Survey Creation (1 reviews) ### What Do G2 Reviewers Say About Qualaroo? *AI-generated summary from verified user reviews* **Pros:** - Users love Qualaroo's **advanced targeting features** , enabling them to collect actionable feedback from the right audience. - Users appreciate Qualaroo's **advanced targeting features** , enabling them to gather relevant feedback for significant improvements. - Users value Qualaroo's **advanced targeting features** , enabling them to gather highly relevant and actionable feedback. - Users value the **advanced targeting features** of Qualaroo, enabling precise feedback from relevant audiences for impactful improvements. - Users appreciate Qualaroo's **advanced targeting features** , which ensure relevant feedback for meaningful improvements. #### What Are Recent G2 Reviews of Qualaroo? **"[Reliable for quick customer insights](https://www.g2.com/survey_responses/qualaroo-review-10878194)"** **Rating:** 4.5/5.0 stars *— Akshay S.* [Read full review](https://www.g2.com/survey_responses/qualaroo-review-10878194) --- **"[Loved the usability](https://www.g2.com/survey_responses/qualaroo-review-10878177)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/qualaroo-review-10878177) --- #### What Are G2 Users Discussing About Qualaroo? - [How do you use Qualaroo?](https://www.g2.com/discussions/how-do-you-use-qualaroo) - [What is survey Survicate?](https://www.g2.com/discussions/qualaroo-what-is-survey-survicate) - [How to use Qualaroo?](https://www.g2.com/discussions/how-to-use-qualaroo) - [What does Qualaroo do?](https://www.g2.com/discussions/what-does-qualaroo-do) ### 11. [Swell](https://www.g2.com/products/socialswell-inc-swell/reviews) Swell automatically gathers private and public feedback from patients and employees. With better feedback, practices can boost their online reputations, enhance the patient experience, and improve employee satisfaction. **Average Rating:** 4.5/5.0 **Total Reviews:** 341 **How Do G2 Users Rate Swell?** - **Ease of Use:** 9.0/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.3/10 (Category avg: 9.0/10) - **Feedback Collection:** 8.8/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 8.6/10 (Category avg: 8.9/10) **Who Is the Company Behind Swell?** - **Seller:** [SocialSwell](https://www.g2.com/sellers/socialswell) - **Year Founded:** 2016 - **HQ Location:** Salt Lake City, Utah - **Twitter:** @Swell_Reviews (2 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/17937029/ (37 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Office Manager, Owner - **Top Industries:** Hospital & Health Care, Health, Wellness and Fitness - **Company Size:** 87% Small-Business, 12% Mid-Market #### What Are Recent G2 Reviews of Swell? **"[Modern developer workflow are impressive](https://www.g2.com/survey_responses/swell-review-9932552)"** **Rating:** 4.0/5.0 stars *— Khaloukhaev A.* [Read full review](https://www.g2.com/survey_responses/swell-review-9932552) --- **"[Awesome platform to contact our research participants. Private, easy to use... Great features](https://www.g2.com/survey_responses/swell-review-8879327)"** **Rating:** 4.5/5.0 stars *— Gina A.* [Read full review](https://www.g2.com/survey_responses/swell-review-8879327) --- ### 12. [TopBox](https://www.g2.com/products/topbox/reviews) TopBox is dedicated to addressing the needs of B2B organizations. Based on hands-on 20+ years of Waypoint Group’s B2B consultative work, TopBox was created to provide a simplified process in understanding B2B customer expectations, gaps, and opportunities, while also facilitating appropriate action across the organization. TopBox’s out-of-the-box reporting links B2B account-level feedback with financials to deliver actionable insights to the right people while also prioritizing the optimal improvement initiatives in as little as 30 days. Convert customer feedback into millions with incremental cross-sell and up-sell revenue, accelerate sales-ready leads, and improve win rates by 5x and higher. Turbo charge a Net Promoter® or Customer Success program with TopBox today. **Average Rating:** 4.5/5.0 **Total Reviews:** 15 **How Do G2 Users Rate TopBox?** - **Ease of Use:** 7.7/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 10.0/10 (Category avg: 9.0/10) - **Feedback Collection:** 10.0/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind TopBox?** - **Seller:** [Waypoint Research Group](https://www.g2.com/sellers/waypoint-research-group) - **Year Founded:** 2008 - **HQ Location:** San Francisco, CA - **Twitter:** @WaypointGrpB2B (325 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/551149/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 93% Mid-Market #### What Are Recent G2 Reviews of TopBox? **"[G2 -TopBox - Lindsay](https://www.g2.com/survey_responses/topbox-review-4811930)"** **Rating:** 5.0/5.0 stars *— Lindsay B.* [Read full review](https://www.g2.com/survey_responses/topbox-review-4811930) --- **"[Topbox user since 2015](https://www.g2.com/survey_responses/topbox-review-1595901)"** **Rating:** 4.5/5.0 stars *— Tim A.* [Read full review](https://www.g2.com/survey_responses/topbox-review-1595901) --- #### What Are G2 Users Discussing About TopBox? - [What is TopBox used for?](https://www.g2.com/discussions/what-is-topbox-used-for) ### 13. [Mopinion](https://www.g2.com/products/mopinion/reviews) In order to succeed in a more complex and digitising world, you'll need a helping hand when it comes to finding out exactly what your customers want and need. Mopinion provides you with the European #1 Feedback Software for Web, App and Email. At Mopinion, we make it easy for you to discover missing insights and optimise digital experiences. You know what users are doing. Now find out why. Mopinion Products: - Mopinion for Websites: Deliver an exceptional website experience. Get the inside scoop on how your customers experience your website so that you can drive strategy and boost engagement. - Mopinion for Apps: Grab a hold of powerful in-app insights. Collect powerful feedback from your native apps with our flexible and easy-to-install SDKs for iOS and Android. - Mopinion for Email: Boost engagement within email campaigns. It’s not just about clicks or opens anymore. Start sending the right message to your audience. Insights & Action: Stay on top of your user feedback with AI-powered feedback summarisation, trend identification, and the best data visualisation and action management tools at your fingertips. Connect your favorite tools with Mopinion: Mopinion integrates seamlessly with your favourite applications. Expand your possibilities and connect your apps to Mopinion. Technology: Mopinion provides tons of connectors and agile cloud services for data integration, feedback management, and automation so you’re up and running fast. Because we’re built on the best technologies, Mopinion is the most trusted name when it comes to analysing customer feedback from your websites and apps. Security: We understand the value of data, and provide solid security at all levels. Our team will do the utmost to keep your data safe and protected, and that is why Mopinion is ISO 27001 certified. All data transferred to and from our servers is encrypted via a SSL connection. The Mopinion platform is hosted with the world’s leading data center providers. Our data center partners are SOC 2 Type II and ISO 27001 certified. Join over 1500+ enterprises with forward-thinking digital teams such as Air France-KLM, Bol, Colgate-Palmolive, the Dutch Government, Efteling, Engie, France Travail, Kaufland, KPN, Scania, TomTom, TSB Bank, Vattenfall and many more. Mopinion is part of Netigate: The European leading AI-powered Experience Management platform. We help enterprises turn customer and employee insights into business growth. **Average Rating:** 4.1/5.0 **Total Reviews:** 27 **How Do G2 Users Rate Mopinion?** - **Ease of Use:** 8.1/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.1/10 (Category avg: 9.0/10) - **Feedback Collection:** 8.6/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 8.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Mopinion?** - **Seller:** [Mopinion](https://www.g2.com/sellers/mopinion) - **Year Founded:** 2013 - **HQ Location:** Rotterdam, South Holland, Netherlands - **LinkedIn® Page:** https://www.linkedin.com/company/1141319/ (26 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail - **Company Size:** 50% Mid-Market, 29% Enterprise #### What Are Recent G2 Reviews of Mopinion? **"[Good software to start to listen to your users](https://www.g2.com/survey_responses/mopinion-review-5133759)"** **Rating:** 4.0/5.0 stars *— Roderik P.* [Read full review](https://www.g2.com/survey_responses/mopinion-review-5133759) --- **"[Super intuitive and powerful tool to gather user feedback!](https://www.g2.com/survey_responses/mopinion-review-5111384)"** **Rating:** 4.0/5.0 stars *— Petter A.* [Read full review](https://www.g2.com/survey_responses/mopinion-review-5111384) --- #### What Are G2 Users Discussing About Mopinion? - [What is Mopinion used for?](https://www.g2.com/discussions/what-is-mopinion-used-for) ### 14. [unitQ](https://www.g2.com/products/unitq/reviews) unitQ is the AI quality intelligence platform that unifies every customer signal into one system, connects it to your most critical business metrics, and tells every team exactly what to prioritize — before your KPIs move. Built on six purpose-built products in one platform, unitQ gives organizations everything they need to detect issues the moment they emerge, understand their business impact, benchmark quality against competitors, evaluate every support interaction, uncover qualitative insight at scale, and act on what customers are saying across social — all from a single source of truth. The result: product, engineering, CX, and leadership teams stop working from fragmented tools and different versions of customer reality — and start making faster, more confident decisions grounded in what customers are actually experiencing right now. The products millions of consumers love every day — including Pinterest, Adobe, PayPal, and Bumble — trust unitQ to close the gap between what customers experience and what companies know about it. Video: https://vimeo.com/1185696845/72c8d2dbbf?share=copy&fl=sv&fe=ci **Average Rating:** 4.5/5.0 **Total Reviews:** 48 **How Do G2 Users Rate unitQ?** - **Ease of Use:** 8.5/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 8.5/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.1/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 9.1/10 (Category avg: 8.9/10) **Who Is the Company Behind unitQ?** - **Seller:** [unitQ](https://www.g2.com/sellers/unitq) - **Year Founded:** 2018 - **HQ Location:** Burlingame, California - **Twitter:** @unitqsoftware (219 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/unitq/about (59 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Entertainment - **Company Size:** 54% Mid-Market, 38% Enterprise #### What Are unitQ's Pros and Cons? **Pros:** - Customer Insights (4 reviews) - Customer Support (2 reviews) - Ease of Use (2 reviews) - Easy Integrations (2 reviews) - Efficiency (2 reviews) **Cons:** - Accuracy Issues (1 reviews) - Complex Setup (1 reviews) - Dashboard Issues (1 reviews) - Data Inconsistency (1 reviews) - Data Management (1 reviews) ### What Do G2 Reviewers Say About unitQ? *AI-generated summary from verified user reviews* **Pros:** - Users value the **customizable and well-integrated insights** of unitQ, enhancing decision-making across various business functions. - Users praise the **responsive customer support** of unitQ, enhancing their experience and optimizing feedback analysis. - Users appreciate the **ease of use** of unitQ, finding it intuitive even for non-technical team members. - Users value the **easy integrations** of unitQ, enhancing data analysis and collaboration among teams effortlessly. - Users value the **efficiency** of unitQ, enhancing collaboration and decision-making across various business functions effortlessly. **Cons:** - Users report **accuracy issues** with UnitQ, citing inconsistencies in data quality and delays that affect reliability. - Users find the **complex setup** of unitQ challenging, especially without local support for assistance. - Users struggle with **dashboard setup issues** and lack support during UK time zone for assistance. - Users experience occasional **data inconsistencies** that can slightly affect the tool’s reliability and overall functionality. - Users experience **minor inconsistencies in data quality** and delays, slightly impacting the overall reliability of UnitQ. #### What Are Recent G2 Reviews of unitQ? **"[User feedback insights that supports strategic decision making and cross-functional collaboration](https://www.g2.com/survey_responses/unitq-review-8127103)"** **Rating:** 5.0/5.0 stars *— Elymae C.* [Read full review](https://www.g2.com/survey_responses/unitq-review-8127103) --- **"[Excellent Topic and Subcategory Mapping for Feedback](https://www.g2.com/survey_responses/unitq-review-12755698)"** **Rating:** 4.5/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/unitq-review-12755698) --- ### 15. [Centercode](https://www.g2.com/products/centercode/reviews) Centercode is a user testing automation platform that transforms how you collect and analyze pre-release customer feedback. Our delta testing system uses intelligent technology to produce rapid results with minimal time investment. Imagine: continuous, up-to-the-minute customer insights ahead of every release. Centercode offers - Feedback automation, including sentiment-driven feedback forms, smart scoring, and workflows to eliminate the endless hours you spend copying and pasting feedback between tools. - Smart prioritization, which organizes your feedback based on its impact on product success and routes high-priority feedback to relevant teams automatically. - Tester automation, from finding testers to keeping them active in your projects. With fine-grained profiling, automated engagement, and community-building tools, your testers will love your tests as much as they love your product. - Project automation that automatically plans for you, manages tester engagement through machine learning, and distills results in easily digestible scores—ensuring your project’s success. - Turnkey dashboards and reports present robust analytics and scores. Centercode gets everyone speaking the same language and makes it simple to identify areas for improvement, communicate across teams, and demonstrate ROI. - Flexible APIs that enable anyone to create powerful integrations — no developer required. - The highest levels of security, reliability, privacy, and compliance so you can protect your customers and your organization. Centercode is GDPR and CCPA-compliant. 1 in 4 Fortune 100 companies relies on Centercode's powerful, data-centralized platform to bring customers to the product development table. Whether you're a solo act or a full-scale team, Centercode empowers you to create flexible projects, maintain high user participation rates, and produce continuous product insights to support high-speed development. **Average Rating:** 4.3/5.0 **Total Reviews:** 108 **How Do G2 Users Rate Centercode?** - **Ease of Use:** 7.3/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 8.6/10 (Category avg: 9.0/10) - **Feedback Collection:** 8.8/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 8.3/10 (Category avg: 8.9/10) **Who Is the Company Behind Centercode?** - **Seller:** [Centercode](https://www.g2.com/sellers/centercode) - **Year Founded:** 2001 - **HQ Location:** Laguna Hills, CA - **Twitter:** @Centercode (1,830 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/80750/ (59 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Consumer Electronics, Computer Software - **Company Size:** 44% Enterprise, 33% Mid-Market #### What Are Recent G2 Reviews of Centercode? **"[The most comprehensive customer engagement and feedback platform...](https://www.g2.com/survey_responses/centercode-review-8719263)"** **Rating:** 5.0/5.0 stars *— Chris M.* [Read full review](https://www.g2.com/survey_responses/centercode-review-8719263) --- **"[Effortless Results and Feedback Submission](https://www.g2.com/survey_responses/centercode-review-11919785)"** **Rating:** 4.0/5.0 stars *— Jean-Marc P.* [Read full review](https://www.g2.com/survey_responses/centercode-review-11919785) --- #### What Are G2 Users Discussing About Centercode? - [What do you like most about Centercode for beta testing, and what challenges have you faced?](https://www.g2.com/discussions/what-do-you-like-most-about-centercode-for-beta-testing-and-what-challenges-have-you-faced) - [What is Centercode used for?](https://www.g2.com/discussions/what-is-centercode-used-for) - 1 comment ### 16. [Playvox Customer AI](https://www.g2.com/products/playvox-customer-ai/reviews) As your conversation volume grows, it becomes hard to stay on top of customer issues and requests. The Prodsight app makes this easy by automatically analysing your Zendesk and Intercom conversations for topics and sentiment and producing a continuously updated report on the most common user issues. As a Customer Support Manager, you can use the Prodsight app to stay on top of customer issues and reduce support ticket volumes by writing well-informed help articles. As a Product Manager, you can use the Prodsight app to identify feature requests and usability issues. This would help you prioritise product roadmaps, keep you grounded in customer feedback and get buy-in from your team mates. To find out what user issues Prodsight will unearth for you, start a free 7-day trial. **Average Rating:** 4.6/5.0 **Total Reviews:** 79 **How Do G2 Users Rate Playvox Customer AI?** - **Ease of Use:** 9.0/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.1/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.1/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 8.8/10 (Category avg: 8.9/10) **Who Is the Company Behind Playvox Customer AI?** - **Seller:** [Playvox](https://www.g2.com/sellers/playvox) - **Year Founded:** 2012 - **HQ Location:** Sunnyvale, CA - **Twitter:** @PlayVoxCX (1,675 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1085709/ (43 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Consumer Services, Computer Software - **Company Size:** 50% Mid-Market, 39% Small-Business #### What Are Playvox Customer AI's Pros and Cons? **Pros:** - Ease (1 reviews) - Ease of Use (1 reviews) - Improvement (1 reviews) - Tracking Efficiency (1 reviews) ### What Do G2 Reviewers Say About Playvox Customer AI? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of tracking issues** with Playvox Customer AI, enhancing the quality of service provided. - Users appreciate the **ease of use** of Playvox Customer AI, effectively tracking issues for improved service quality. - Users appreciate the **ease of tracking issues** with Playvox Customer AI, enhancing service quality significantly. - Users appreciate the **tracking efficiency** of Playvox Customer AI, enabling seamless issue management for improved service quality. #### What Are Recent G2 Reviews of Playvox Customer AI? **"[The benefits of playvox](https://www.g2.com/survey_responses/playvox-customer-ai-review-10544242)"** **Rating:** 5.0/5.0 stars *— Moustafa A.* [Read full review](https://www.g2.com/survey_responses/playvox-customer-ai-review-10544242) --- **"[AI that transforms conversations into strategic decisions](https://www.g2.com/survey_responses/playvox-customer-ai-review-12704949)"** **Rating:** 5.0/5.0 stars *— Diana D.* [Read full review](https://www.g2.com/survey_responses/playvox-customer-ai-review-12704949) --- #### What Are G2 Users Discussing About Playvox Customer AI? - [What is Playvox Customer AI used for?](https://www.g2.com/discussions/what-is-playvox-customer-ai-used-for) ### 17. [SatisMeter](https://www.g2.com/products/satismeter/reviews) SatisMeter is a powerful customer feedback tool that helps you keep an eye on customer satisfaction, monitor your product performance, and answer all the questions standing between you and business growth. Utilize different survey templates (NPS, CSAT, CES) to measure satisfaction across multiple touchpoints within the customer journey, or create customized micro surveys to adjust pricing, look at product-market fit, and more. Easily create a survey, set up an event trigger, or target the audience based on their attributes. Then, set a recurring schedule, and review your feedback. Send out surveys from just about anywhere (public website, web app, email, public link, mobile SDK). And achieve anything with your feedback through a range of integrations (Intercom, Slack, Zapier, API, and more). Save time by installing via one-click Segment integration, downloading premade HTML email templates, and running surveys that can automatically switch to a user's language. Unlike many other products on the market, SatisMeter's pricing is based on your success—the number of responses rather than survey displays. SatisMeter plans are feature all-inclusive with unlimited projects, users, and surveys. Best of all, top-tier support services and easy setup make it a favorite of the world's most customer-oriented SaaS companies. So don’t wait—start collecting better customer feedback today. **Average Rating:** 4.7/5.0 **Total Reviews:** 36 **How Do G2 Users Rate SatisMeter?** - **Ease of Use:** 9.7/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 7.4/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.1/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 7.9/10 (Category avg: 8.9/10) **Who Is the Company Behind SatisMeter?** - **Seller:** [SatisMeter](https://www.g2.com/sellers/satismeter) - **Year Founded:** 2014 - **HQ Location:** Prague, Czech Republic - **Twitter:** @satismeter (639 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9349139/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 69% Small-Business, 28% Mid-Market #### What Are SatisMeter's Pros and Cons? **Pros:** - Ease (1 reviews) - Ease of Use (1 reviews) **Cons:** - Exporting Issues (1 reviews) - Poor Customer Support (1 reviews) - Survey Issues (1 reviews) ### What Do G2 Reviewers Say About SatisMeter? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of SatisMeter beneficial, requiring little training to navigate effectively. - Users find SatisMeter's **ease of use** beneficial, requiring minimal training to navigate the interface effectively. **Cons:** - Users experience **exporting issues** as each survey must be exported separately, complicating data management significantly. - Users report **poor customer support** , finding it difficult to obtain help when questions arise. - Users face **survey issues** including limited options, intrusive pop-ups, difficult data extraction, and poor customer support. #### What Are Recent G2 Reviews of SatisMeter? **"[Incredible tool](https://www.g2.com/survey_responses/satismeter-review-6968937)"** **Rating:** 5.0/5.0 stars *— Beatriz F.* [Read full review](https://www.g2.com/survey_responses/satismeter-review-6968937) --- **"[Agent for change](https://www.g2.com/survey_responses/satismeter-review-8720256)"** **Rating:** 5.0/5.0 stars *— Hein G.* [Read full review](https://www.g2.com/survey_responses/satismeter-review-8720256) --- #### What Are G2 Users Discussing About SatisMeter? - [What is the use of Satismeter?](https://www.g2.com/discussions/what-is-the-use-of-satismeter) - [What is survey Survicate?](https://www.g2.com/discussions/what-is-survey-survicate) - [What is App SatisMeter?](https://www.g2.com/discussions/what-is-app-satismeter) ## What Is Enterprise Feedback Management Software? [Customer Service Software](https://www.g2.com/categories/customer-service) ## What Software Categories Are Similar to Enterprise Feedback Management Software? - [Survey Software](https://www.g2.com/categories/survey) - [Live Chat Software](https://www.g2.com/categories/live-chat) - [Product Management Software](https://www.g2.com/categories/product-management-software) - [Text Analysis Software](https://www.g2.com/categories/text-analysis) - [User Research Tools](https://www.g2.com/categories/user-research) - [Session Replay Software](https://www.g2.com/categories/session-replay) - [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics) --- ## How Do You Choose the Right Enterprise Feedback Management Software? ### What You Should Know About Enterprise Feedback Management Software ### What is Enterprise Feedback Management Software? Enterprise feedback management (EFM) software centralizes all customer feedback into a single hub where all data and information are easily accessible and packaged by analysis. It performs data collection on customer feedback to provide businesses with actionable customer or employee insights. EFM accomplishes this by creating and distributing optimized customer surveys to request feedback on their experience with the product. EFM software or enterprise feedback management systems benefit businesses by compiling feedback across multiple channels into a single coherent picture of the customer experience. Structuring this feedback helps a company’s marketing, sales, and product development teams better visualize where to find customer pain points and opportunities. Furthermore, the insights gleaned can aid business strategy and decision making by notifying leaders of negative feedback in real time. EFM is an excellent tool to promote customer loyalty by acting as a company’s listening instrument. It should be noted that EFM software focuses more on external customer feedback rather than internal employee feedback. EFM software can perform all the capabilities required for products in the Survey category. Similarly, tools in the Experience Management (EM) category can perform all of the features described in the EFM category. The Survey, Enterprise Feedback Management, and Experience Management are mutually exclusive categories. Depending on business needs, the company may need more or less than what EFM software offers. #### What Types of Enterprise Feedback Management Software Exist? Although most EFM software allows for creating custom surveys with unlimited questions, some EFM platforms provide more granularity regarding certain survey formats. Below is a list of a few buyers might see in various EFM software. **Net promoter score (NPS) surveys** The NPS survey is one of the best EFM tools to measure customer loyalty. An NPS survey gauges customer satisfaction by asking customers a single question. Often, this question is like, "How likely are you to recommend products to a friend or colleague?" Customers then respond to the question on a scale of 1–10. Companies translate those scores to identify how many customers were detractors (1–5), neutral (6–8), or promoters (9–10). The NPS gives a company a better sense of its performance. Over time, a company can compare its performance on the NPS survey to see if it is losing or gaining customer loyalty. Narrowing down the brand performance to one question increases users' chances of participating in the company’s survey. **Customer effort score (CES) surveys**  A CES survey asks customers a single question about how easy it is for them to get the support they need. This is a great way to isolate customer satisfaction needs based on customer support and understand if customer service is an aspect of the business that is lacking. **Customer satisfaction surveys** A customer satisfaction survey allows customers to answer various questions based on a particular experience at a company. This can be a reaction to a company-sponsored event or a particular product. The end goal is to measure short-term customer satisfaction. This can be a helpful marketing tool to promote a particular product or experience and develop a long-term plan based on what products are working well. ### What are the Common Features of Enterprise Feedback Management Software? EFM products contain these core features as part of their package: **Survey builder:** The main feature of EFM software is its survey creation capabilities. Users create custom surveys to distribute to customers and record their responses to an internal team using a centralized EFM database. Team members can then collaborate on the survey within the EFM software and add supplementary questions or edit other aspects. The survey interface also allows for customized survey layouts and company-branded images, giving the survey a more professional look. **Omnichannel feedback:** EFM software can make it easy for customers to share their feedback by answering surveys through a customer's preferred communication channel. This allows companies to give customers multiple options, translating to a higher participation rate. **Triggered workflows:** When a customer completes a survey, EFM software will automatically notify the user and automate the next step in the feedback process. This helps with workflow management and customer follow-up. Depending on the customer sentiment, different workflow tasks may be triggered. PR teams may be in charge of responding to customers who responded negatively to the survey, while marketers may be the ones to promote the positive responses. The triggered workflow function lets the company decide how relevant content is routed to the appropriate teams. **Data reports:** EFM software provides users with data-driven analytics. Instead of manually counting the number of customer responses and identifying important keywords, EFM software will do all the calculations, providing numerical data based on customer feedback. **Text analytics:** Text analytics allows users to gather data from open-ended questions that are asked within customer surveys. While businesses can easily and simply gather insight from questions that can be answered in a straightforward "yes" or "no," open-ended questions are more challenging to sift through. Open-ended questions are important to add to any survey because they allow the customer to elaborate on common problems that they are experiencing with a product or brand. Text analytics can sort customer sentiment based on keywords, efficiently organizing the data. **Customer interaction:** Some EFM solutions allow users to contact customers directly through the software’s dashboard. This enables users to respond to negative customer sentiment as soon as possible and engage in conversation regarding the customer’s negative experience with the brand or product. Other enterprise feedback management software features include[Brand Design Consistency](https://www.g2.com/categories/enterprise-feedback-management/f/brand-design-consistency),[Device Responsiveness](https://www.g2.com/categories/enterprise-feedback-management/f/device-responsiveness), and[Security](https://www.g2.com/categories/enterprise-feedback-management/f/security). ### What are the Benefits of Enterprise Feedback Management Software? **Outreach:** EFM software has the ability to reach out for customer feedback across communication channels, like SMS, email, live chat, and social media. This expands the company’s ability to recognize a large portion of its customer population, providing the most accurate and granular datasets to best inform its marketing, sales, and customer service teams on how to respond to each opportunity. **Customer insight:** With highly customizable survey building instruments, the ability to ask for customer feedback is only limited by the user’s ability to communicate their question. The feedback from tailored survey instruments designed by an SME gives a company the most impactful insights into customer needs to guide its business strategies moving forward.  **Customer loyalty:** Creating an avenue for customer feedback makes them feel heard and promotes quick resolutions to their pain points. Building a relationship where the customer feels heard creates trust and comfort that is difficult to put a price tag on. For customer success managers, these efforts are critically important for customer retention. Overall, loyalty is heavily impacted by customer experience. **Notification:** Using EFM software to keep an ear on the ground can prepare the business against unforeseen challenges that can negatively impact its business-customer relationship. A robust EFM infrastructure allows the company to react decisively whenever customers voice a complaint or a negative experience. ### Who Uses Enterprise Feedback Management Software? Almost any business team can take advantage of the features provided by EFM software. So long as they wish to solicit structured quantitative feedback from a customer base, EFM can help their team accomplish this goal.  **Customer service teams:** Customer service teams are responsible for supporting customers by answering questions and troubleshooting technical difficulties. EFM can support these teams by holding them accountable for service quality by automatically delivering survey prompts after each service session. Using EFM products, customer experience can be quantified and recorded into metrics. **Sales teams:** Sales teams are professionals focused on promoting the company’s product to the customer base. They engage potential customers to make the product seem more enticing than competitors or to ensure currently subscribed customers continue to find value in the products. EFM supports sales teams by allowing them to keep tabs on customer expectations of their product, their service quality, and how customer success teams can engage their clientele. **Market research teams:** Market research teams are responsible for keeping tabs on the company’s market status and tracking sales trends within each particular demographic for targeting or otherwise. Market researchers can use EFM capabilities to perform market assessments by reaching out to their customer base to gauge how their products compare with their competitors, their market presence currently, and their attitude towards the brand. **Product development teams:** Product development teams are the heart and engine of any company focused on profits derived from customer sales. These teams build the products to be sold and continue to iteratively improve the product through customer feedback and engagement. EFM can step in to build that communication channel between a company’s consumers and product teams. Doing so removes empathy, foresight, and understanding barriers that usually separate product teams from their audience (consumers). In some cases, during pilot testing, EFM can also be used to acquire structured feedback on a product’s prototype. **Human resources teams:** Human resources, employee success, people operations, etc., are all labels to describe the business function of a department responsible for recruitment, development, employee relations, benefits, investigations, and culture. EFMs products are usually directed outward to gauge the satisfaction levels of customers and clientele. However, from the HR perspective, they could view their employee population as their customer base because they also provide support services to other departments. In that sense, HR teams can also take advantage of the products listed in this category for their business function.   #### Software Related to Enterprise Feedback Management Software Related solutions that can be used together with enterprise feedback management software include: [CRM](https://www.g2.com/categories/crm): CRM software is a great tool to integrate with EFM software. Once users pull all the customer data in surveys and reports, they can integrate it into their CRM database to centralize all customer data into one location and add context to customer profiles. This makes it easier for users to pull actionable insights from customer data. [Customer data platform](https://www.g2.com/categories/customer-data-platform-cdp): Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. This can include customer contact information, address, etc. Since EFM software is a collection of customer survey data, it can be useful to consolidate it into a customer data platform so businesses can have a more comprehensive view of customer information. [Feedback analytics](https://www.g2.com/categories/feedback-analytics): Feedback analytics focuses primarily on qualitative data by using artificial intelligence like natural language processing (NLP) to analyze text data for insights about customer feedback interactions. The software compiles all inbound and outbound communication channels into a coherent voice of the customer to reflect the customer experience. With this analytics instrument utilized with EFM, businesses can navigate customer feedback with greater finesse when wielding their qualitative and quantitative feedback instruments. ### Challenges with Enterprise Feedback Management Software Enterprise feedback management solutions can come with their own set of challenges. **Incorrect sentiment analysis:** As with any software automation, users are wary of potential inconsistencies and errors that may crop up once a piece of technology is implemented. Since EFM software provides text analysis tools that are designed to evaluate customer sentiment based on keywords, a possible issue that could arise is incorrect filtering. To combat this issue, users must carefully read through customer surveys to ensure the authenticity of each customer response. **Validity and reliability:** Survey instruments are infamous for being sensitive to questionnaire wording. If the question and instruction are not designed with enough precision or care, there is the risk of misinterpretation by the customer. Surveys rely heavily on accurate interpretation for accurate data, and disrupting this process can impact the effectiveness of EFMs in finding the trends to help the business. ### How to Buy Enterprise Feedback Management Software #### Requirements Gathering (RFI/RFP) for Enterprise Feedback Management Software Selecting the best EFM software for a company requires the foreknowledge of what sort of business need it would fulfill. This is particularly important for the Enterprise Feedback Management category because it is mutually exclusive to the G2 Survey and Experience Management categories. That is why the selection team must understand the specific capabilities needed for their business.  #### Compare Enterprise Feedback Management Software Products **Create a long list** To start, find products that best fit the company’s industry needs. The EFM category is large and expansive, with certain products having the capacity for specialization in the buyer company’s niche. Some can serve enterprise-level businesses, while others are better suited for medium and small-business functions. Self-awareness of the company’s capability is critical for determining the best fit. The buyer must consider the size of their organization, the type of demographics they wish to contact, the communication channels, and any legal constraints on data privacy or storage of sensitive information. There are very strict legal requirements to be met when collecting data on certain demographics. The following are some questions buyers can keep in mind during this process. - Which are the countries, states, and demographics the company wishes to gather feedback from? For example, the Children’s Online Privacy Protection Act (COPPA) protects USA children's data if they are under 13 years old. The California Consumer Privacy Act (CCPA) also requires quality control of data storage and collection methods. - What communication channels like SMS, social media, email, live chat, etc., can the company take advantage of? - Will security measures be needed for sensitive personal data like medical conditions? HIPAA limitations require strict security measures on how secure the communication is, how the data is stored, and how long they’re allowed to be stored. - There are international standards of data protection, collection, and storage. The EU General Data Protection Regulation (GDPR) standards must be adhered to if there is the possibility that a European citizen may be caught in the company’s questionnaire net. **Create a short list** After creating a long list, more immediate issues like budgeting, platform preference, and scalability will require the company’s attention. For example, some EFM products are software products that require computer installation, while others are subscription and browser based for universal access so long as the user has internet and the correct authentication credentials. System compatibility for software integration is also important to avoid hiccups and performance bugs when implemented. Be sure to select packages specific to the business needs, as there will always be an option to upgrade and expand services to match the company’s growth, needs, and capabilities later. **Conduct demos** Demonstrating software capabilities is critically important for any large software purchase, as it is a major commitment to the business and the employee user experience.  #### Selection of Enterprise Feedback Management Software **Choose a selection team** When performing demos, include the software users, their respective managers, IT professionals, legal department, data engineering or science or analysis teams, and product managers. They offer a unique perspective into how the software will interact with the company’s current data infrastructure, impact user experience, and have the creative implementation of the software not yet considered. **Negotiation** After selecting the company’s list of prospective software service providers and demonstrating the capabilities of each product of interest, negotiations are in order. Having two-three options helps determine which product gives the best bang for the buck.  **Final decision** The final decision should be made with the input of all involved teams, SMEs, and users. It is best to select the product that fits the business needs, as no perfect option is available. It is also possible to consider employing a pilot program for the software product’s adoption. If necessary, the company can perform the adoption in stages so teams can easily transition to using the software. ### **Enterprise Feedback Management Software Trends** **Social media feedback** Businesses are realizing that the quickest way to gather customer feedback is by engaging with customers on social media channels. Companies can do this by posting customer feedback surveys on their social media pages. Since customers spend a great deal of time on various social networks, businesses would do well to leverage those networks. **Automation** EM contains all of the features described and required to be in EFM. Over time, for EFM products to remain competitive, they will begin to adopt similar features and ultimately transition to the EM category. This automation includes artificial intelligence and closed-loop capabilities for products similar to EFM by automatically responding to customer inquiries.