# Best Employee Advocacy Software - Page 4

## How Many Employee Advocacy Software Products Does G2 Track?

**Total Products under this Category:** 45

### Category Stats (Jul 2026)

- **Average Rating:** 4.55/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Vulse (+0.64%) - Among all products in this category, Vulse recorded the largest rating increase compared to last month

_Last updated: July 27, 2026_

## How Does G2 Rank Employee Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 7,300+ Authentic Reviews
- 45+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Employee Advocacy Software
 ![G2 Grid® for Employee Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/employee-advocacy/grids.png?focus%5B%5D=104472&focus%5B%5D=163098&focus%5B%5D=2913&focus%5B%5D=10460&focus%5B%5D=125854&focus%5B%5D=1391088&focus%5B%5D=4421&focus%5B%5D=15277)

Highlighted products: DSMN8, Vista Social, Oktopost, Sociabble, Hootsuite Amplify, Sharebee, EveryoneSocial, and Sprout Social Employee Advocacy.

Underlying data: [Grid® JSON](https://www.g2.com/categories/employee-advocacy/grids.json?focus%5B%5D=dsmn8&focus%5B%5D=vista-social&focus%5B%5D=oktopost&focus%5B%5D=sociabble&focus%5B%5D=hootsuite-amplify&focus%5B%5D=sharebee&focus%5B%5D=everyonesocial&focus%5B%5D=sprout-social-employee-advocacy)

**Sponsored**

### Apostle

Apostle is a powerful employee advocacy software solution designed to help organizations amplify their brand presence on social media by empowering employees and stakeholders to share branded content. This platform facilitates the creation and distribution of engaging content, enabling businesses to enhance their online visibility and foster a community of brand ambassadors across various social media channels. Targeted primarily at companies looking to leverage their workforce as advocates, Apostle serves a diverse audience that includes employees, retailers, dealers, and franchisees. The software is particularly beneficial for organizations aiming to align their marketing efforts with employee engagement, as it provides tools to encourage authentic sharing of content. By utilizing Apostle, businesses can effectively harness the collective influence of their team members, driving greater engagement and reach on social media. One of the standout features of Apostle is its comprehensive social media planning capabilities. Users can manage and schedule content for both company and personal pages from a single, user-friendly dashboard. This centralized approach simplifies the content distribution process, allowing teams to collaborate seamlessly and work towards common business goals. The onboarding framework is another critical aspect of the software, designed to activate brand ambassadors quickly and efficiently. This feature ensures that new users can easily navigate the platform and start sharing content that aligns with the company's branding strategy. Apostle also offers a wealth of attractive content options that can be shared at scale. By providing access to a library of pre-approved materials, users can confidently post content that resonates with their audience while maintaining brand consistency. This not only enhances the overall quality of social media interactions but also helps in generating leads and increasing online sales. With over 1,400 top brands already utilizing Apostle, the platform has proven its effectiveness in expanding brand reach and fostering a culture of advocacy among employees. In summary, Apostle stands out in the employee advocacy software category by combining social media planning features with an intuitive onboarding framework. This dual approach allows organizations to empower their employees and stakeholders to become active participants in their branding efforts, ultimately leading to increased online presence and business growth. The software's ability to streamline content management and encourage authentic sharing makes it a valuable tool for any organization looking to enhance its social media strategy.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1436&secure%5Bchosen_at%5D=2026-07-28T07%3A39%3A48Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=79450&secure%5Bresource_id%5D=1436&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femployee-advocacy%3Fpage%3D4&secure%5Btoken%5D=c074b432a0340dac8f31addf743da38f0c681b7cbe5f6a6a5559658e3ac9eaa5&secure%5Burl%5D=https%3A%2F%2Fwww.apostlesocial.com%2Fplans&secure%5Burl_type%5D=paid_promos)

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[Pricing Software](https://www.g2.com/categories/pricing)

Similar Categories

- [Customer Advocacy](/categories/customer-advocacy)

[Browse Employee Advocacy Themes](/categories/employee-advocacy/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated March 20, 2026

Employee advocacy software enables employees to share branded content and company information via their personal social media channels. These tools provide centralized, pre-approved content libraries that make it easy for employees to distribute content via mobile, email, or social platforms. By facilitating employee participation in social sharing, organizations can expand their social reach while maintaining a unified brand message across channels.

Employee advocacy tools often support social selling initiatives by enabling sales representatives to engage with prospects and customers on social networks while maintaining a consistent brand image and voice. Many of these platforms offer gamification features to promote a higher volume of sharing among employees and analytical capabilities to measure employee activity.

Employee advocacy software is a subset of [brand advocacy software](https://www.g2.com/categories/brand-advocacy). Brand advocacy platforms typically focus on either employee advocacy or [customer advocacy](https://www.g2.com/categories/customer-advocacy), though some solutions support engagement programs for both employees and customers within a single platform.

To qualify for inclusion in the Employee Advocacy category, a product must:

- Provide a centralized library of pre-approved content for employees to share on their social networks
- Provide analytics dashboards or reporting capabilities to measure the impact of employee advocacy programs and content reach, such as clicks, shares, ROI, etc.
- Provide social integrations to allow the company’s employees to share messages and content directly from the platform

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## How Do You Choose the Right Employee Advocacy Software?

### What You Should Know About Employee Advocacy Software

### What is Employee Advocacy Software?

Employee advocacy software assists companies in driving brand recognition, increasing organic social sharing and engagement, and generating new leads through the voice of their employees. This type of software helps businesses build preapproved content libraries for their employees to access and share via mobile, email, or social media. Many of these tools offer gamification features to promote a higher volume of sharing amongst employees with their connections across social media.

Some employee advocacy tools utilize artificial intelligence and machine learning to track company mentions and relevant third-party content. Additionally, these tools measure the content that produces the highest engagement, as well as how advocates impact a company’s marketing and recruiting efforts. Some employee advocacy tools don’t just include a company’s branded content, some allow employees to add their own media sources and blogs they are interested in sharing. This type of software often integrates with [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), and social media management software.

Key Benefits of Employee Advocacy Software

- Increases a company’s referral traffic and brand recognition
- Helps build up employees as industry thought leaders and grow their professional networks
- Assists companies in nurturing relationships with their employees and capture feedback in real time

### Why Use Employee Advocacy Software?

Brands use employee advocacy software because consumers trust content and recommendations from people they know more than marketing messages directly from the brands themselves. This type of software enables employees to directly share and amplify branded and third-party content.

**Positions employees as thought leaders —** This type of software enables organizations to invest in their employee’s personal and professional development. Employee advocacy software positions employees as brand advocates, thought leaders, and industry domain experts, which helps build up their personal brand across various social networks.

**Increases brand awareness and recognition —** Increasing brand awareness is difficult to do organically, but employee advocacy software helps companies amplify their branded content and messaging in a more authentic way as the messaging is shared through their employees. The buyer journey is impacted earlier as employees’ personal relationships and networks build credibility and authenticity with the brand.

**Improves internal communications within organizations —** While many benefits of employee advocacy software stem from external brand communications, it’s important to recognize the benefits this type of software brings to internal communications within a company. Organizations have an abundance of information that they need to share with their employees, and employee advocacy software makes it easier to stay organized on company news and announcements.

**Enables social selling —** Social selling is a sales tactic that enables sales representatives to connect with people on social media networks to develop stronger relationships with them as part of the sales process. Employee advocacy software helps sales representatives connect with potential clients and increase their social media reach by enabling them to share curated, industry-related content.

**Talent pool development —** Employee advocacy software helps increase a company’s brand awareness, and can also help draw attention to their active job openings. Job postings that are shared by employees are often received better than if they are shared directly from a brand. Thus, that employee is essentially sharing a personal endorsement for the company by promoting a job opening directly to their social network.

### Who Uses Employee Advocacy Software?

Benefits of using employee advocacy spans across an entire organization. Marketing teams, sales teams, and human resource (HR) departments can all utilize this type of software.

**Marketing teams —** Marketing departments use employee advocacy software to expand their reach through their employee’s social networks, which ensures more people become aware of their brand. This type of software also helps marketing teams increase earned media, including word-of-mouth or peer-to-peer referrals.

**Sales teams —** Social selling through the use of employee advocacy software increases lead generation as it allows sales representatives to build and establish genuine relationships, as opposed to other sales tactics (i.e., cold calling). Employee advocacy software assists sales representatives in building their credibility through thought leadership, which enables them to create authority in their industry.

**HR departments —** HR departments use employee advocacy software to help their employees feel more connected to their company’s mission, which can help with retention. An increasing number of people are applying for jobs online when they see their friends and professional networks post the opening on social media. HR departments also use this type of software to help with talent acquisition as employees post about company news, recaps from company events, and overall sentiment of working for the company.

### Employee Advocacy Software Features

**Gamification —** To keep employees’ engagement rate with employee advocacy software high and ensure they keep coming back, most employee advocacy tools have gamification features. These gamification features include contests, leader boards, and prizes to encourage healthy competition amongst employees.

**Mobile capability —** Social media engagement on mobile devices continues to increase as technology advances. Employee advocacy software enables mobile capabilities to allow employees to write, upload, and share content on mobile devices. For example, a reason an employee may need to post on their mobile device would be if they are attending a trade show or a live event where they want to post in real time.

**Social media integration —** The ability for employee advocacy software to integrate with social media platforms enables employees to post content directly to various social networks (i.e., LinkedIn, Facebook, Twitter, etc.).

**Reporting and analytics —** Employee advocacy software analyzes user engagement to better understand the impact of campaigns. This type of software monitors and tracks employee’s interactions and all of the content that is shared. Additionally, this feature allows organizations to track website traffic generated by employees’ sharing activity and the resulting conversions.

**Content curation —** Content curation capabilities provide employees with a collection of preapproved content that they can share on social media networks. Additionally, third-party curated content not only helps increase engagement but also helps employees become thought leaders and share content that isn’t always tied to their company.

**ROI calculator —** Some employee advocacy tools have an ROI calculator feature that helps brands determine the earned media value of the advocacy programs they are implementing.

Other features of employee advocacy software: [Adoption Insights](https://www.g2.com/categories/employee-advocacy/f/adoption-insight), [Auto-Translation & Multiple Language Management](https://www.g2.com/categories/employee-advocacy/f/auto-translation-multiple-language-management), [KPI Tracking](https://www.g2.com/categories/employee-advocacy/f/kpi-tracking), and [Trends Capabilities](https://www.g2.com/categories/employee-advocacy/f/trends).

### Trends Related to Employee Advocacy Software

**Employee empowerment —** Traditional employee advocacy campaigns were employer focused, as opposed to employee focused. When employee advocacy was introduced, brands were more concerned about what content they could encourage their employees to share that would boost their agenda and messaging, and not what employees would actually want to share with their personal networks. More and more employee advocacy tools and campaigns are focused on employee empowerment, which motivates employees to share content that is interesting to them, while also encouraging them to personalize their posts to their personal tone of voice.

**Employee-generated content (EGC) —** User-generated content is any content (i.e., text, videos, images, etc.) that is created by people, rather than the brands themselves. EGC is content that is created and shared by employees. This type of content could be completely original content, or employees may add and share third-party content to their social networks. Employee advocacy software used to only be focused on content that was created by brands to increase awareness and recognition, but now this type of software is also focused on content that helps employees build their industry thought leadership.

### Software and Services Related to Employee Advocacy Software

[**Customer advocacy software**](https://www.g2.com/categories/customer-advocacy) **—** Customer advocacy software is used by companies to enable their customers to promote their message, content, or products through word of mouth. The software helps acquire new customers, develop the brand identity, and engage loyal users. Brand advocacy software tends to be focused on either customer advocacy or employee advocacy, although there are a number of products that provide platforms for engaging both employees and customers.

[**Social media management software**](https://www.g2.com/categories/social-media-mgmt) **—** Social media management software provides functionality to administer social media accounts, schedule posts, suggest content, and boost posts. The products often provide tools such as user access control, content creation, content libraries, calendars, scheduling, archives, and performance analytics. Employee advocacy software integrates with social media management software to enable employees to share content directly to their social networks.