# Best Email Tracking Software for Small Business - Page 5 *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Products classified in the overall Email Tracking category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Email Tracking to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Email Tracking category. In addition to qualifying for inclusion in the Email Tracking Software category, to qualify for inclusion in the Small Business Email Tracking Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## Top Email Tracking Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | 4.4/5.0 (13,261 reviews) | Real-time email open tracking with CRM-native sequencing | "[Comprehensive and User-Friendly CRM for Streamlined Sales Processes](https://www.g2.com/survey_responses/hubspot-sales-hub-review-9655871)" | | 2 | [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5.0 (24,664 reviews) | Salesforce-native email tracking inside opportunity pipelines | "[Powerful, Customizable Sales Platform—But Needs Onboarding to Tame Complexity](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12936463)" | | 3 | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5.0 (9,354 reviews) | Multi-touch outreach tracking with sequenced follow-ups | "[Apollo.io’s All-in-One Sales Platform That Supercharges Efficiency](https://www.g2.com/survey_responses/apollo-io-review-13069391)" | | 4 | [Pipedrive](https://www.g2.com/products/pipedrive/reviews) | 4.3/5.0 (3,042 reviews) | Deal-linked email tracking with pipeline visibility | "[Simple, Cost-Effective CRM with an Easy-to-Use Visual Pipeline](https://www.g2.com/survey_responses/pipedrive-review-13043351)" | | 5 | [Instantly](https://www.g2.com/products/instantly/reviews) | 4.8/5.0 (4,118 reviews) | Cold outreach deliverability with multi-inbox warmup tracking | "[Perfect Balance: Easy Beginner-Friendly Setup, and Warmup That Allows Campaigns To Go Live Fast](https://www.g2.com/survey_responses/instantly-review-12964227)" | | 6 | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5.0 (8,876 reviews) | Outbound email tracking with B2B intent signals | "[A Powerful AI Tool for Inside Sales Success](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485)" | | 7 | [monday CRM](https://www.g2.com/products/monday-crm/reviews) | 4.6/5.0 (1,246 reviews) | Centralized email tracking with pipeline automation | "[monday.com CRM Streamlines Our RCM with Easy Forms and Team-Wide Visibility](https://www.g2.com/survey_responses/monday-crm-review-13068559)" | | 8 | [Salesloft](https://www.g2.com/products/salesloft/reviews) | 4.5/5.0 (4,153 reviews) | Salesforce-synced email tracking inside sales cadences | "[Boosts Sales Execution with Structured Cadences and CRM-Integrated Insights](https://www.g2.com/survey_responses/salesloft-review-12628860)" | | 9 | [Substrata](https://www.g2.com/products/substrata-substrata/reviews) | 4.9/5.0 (1,093 reviews) | Email tracking with behavioral buyer-intent signals | "[Real Insights for Real Global Sales Challenges](https://www.g2.com/survey_responses/substrata-review-12617983)" | | 10 | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5.0 (2,445 reviews) | Multi-channel campaign tracking with unified deliverability analytics | "[All-in-One Marketing Platform That Simplifies Automation, Improves Targeting, and Drives Better ROI](https://www.g2.com/survey_responses/brevo-marketing-platform-review-12763163)" | ## G2 Grid® for Email Tracking Software ![G2 Grid® for Email Tracking Software plotting products by satisfaction and market presence](https://www.g2.com/categories/email-tracking/grids.png?focus%5B%5D=6227&focus%5B%5D=1619&focus%5B%5D=166877&focus%5B%5D=19743&focus%5B%5D=1174041&focus%5B%5D=3435&focus%5B%5D=506&focus%5B%5D=54174) Highlighted products: HubSpot Sales Hub, Pipedrive, Instantly, Apollo.io, monday CRM, Brevo Marketing Platform, Agentforce Sales (formerly Salesforce Sales Cloud), and GMass. Underlying data: [Grid® JSON](https://www.g2.com/categories/email-tracking/grids.json?focus%5B%5D=hubspot-sales-hub&focus%5B%5D=pipedrive&focus%5B%5D=instantly&focus%5B%5D=apollo-io&focus%5B%5D=monday-crm&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=gmass&segment=small-business) ## How Many Email Tracking Software Products Does G2 Track? **Total Products under this Category:** 170 ### Category Stats (Jul 2026) - **Average Rating**: 4.46/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: TrulyInbox (+1.12%) - Among all products in this category, TrulyInbox recorded the largest rating increase compared to last month *Last updated: July 11, 2026* ## How Does G2 Rank Email Tracking Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 117,000+ Authentic Reviews - 170+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Rings AI Rings AI: Relationship Intelligence that drives deals and relationships Rings AI is a relationship intelligence platform for teams in venture capital, private equity, investment banking, wealth management, marketing services, and legal services. Traditional CRMs record contacts. Rings AI delivers Extended Relationship Management (XRM) that maps full networks of investors, advisors, portfolio companies, clients, and partners in real time so teams see who knows whom and where the warmest path exists. Who uses Rings AI Venture capital and private equity teams that want better deal flow and faster diligence Investment banks that need repeatable, relationship driven origination Wealth managers and family offices that value high touch client service Marketing and legal services firms that win through trusted introductions What Rings AI helps you do Uncover hidden connections and warm introductions across the firm network Centralize relationship data, communications, notes, and files into one source of truth Prioritize the right opportunities with AI scoring, funding round context, and pre meeting intelligence Key features in Rings AI AI driven prospecting and relationship scoring Portfolio analytics and fund monitoring with relationship health Pre meeting briefs that surface context, people, and history Privacy first, granular access controls that fit complex teams Enterprise security and audit trails Why teams choose Rings AI over a basic CRM Rings AI combines CRM workflows with advanced relationship mapping Rings AI shows the warm path to decision makers and the best next action Rings AI accelerates onboarding, collaboration, and knowledge sharing across offices Outcomes with Rings AI More qualified pipeline from targeted outreach and trusted introductions Faster cycles from first touch to closed deal Deeper client loyalty through timely, informed engagement Who benefits most Firms that live on networks, referrals, and complex multi party relationships Teams that want measurable growth without adding manual data entry Rings AI turns static contact lists into dynamic intelligence that scales with the business. By unifying data and revealing connections, Rings AI helps organizations grow faster, win better deals, and build durable relationships that compound over time. If your success depends on who you know and how well you engage them, Rings AI is the platform that makes every relationship work harder. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=271&secure%5Bchosen_at%5D=2026-07-11T17%3A53%3A40Z&secure%5Bdisplayable_resource_id%5D=271&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=271&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1468208&secure%5Bresource_id%5D=271&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-tracking%2Fsmall-business%3Fpage%3D5&secure%5Btoken%5D=448aff258421e3efe6fcd4ea331cf6d2631c4f38decc602417412838352f6086&secure%5Burl%5D=https%3A%2F%2Fwww.rings.ai%2F&secure%5Burl_type%5D=custom_url) --- ## Email Tracking Software Features & Capabilities ### What are the Best Email Tracking Software with Notifications? Reminds administrators to follow-up on emails based on pre-set reminders. **Top-rated Email Tracking Software for Notifications:** - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) [Explore Email Tracking Software with Notifications](https://www.g2.com/categories/email-tracking/f/notifications) ### What are the Best Email Tracking Software with Attachment Activity? Records the rate at which email attachments are opened or downloaded. **Top-rated Email Tracking Software for Attachment Activity:** - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [Explore Email Tracking Software with Attachment Activity](https://www.g2.com/categories/email-tracking/f/attachment-activity) ### What are the Best Email Tracking Software with Open Rates? Records the rate at which emails are opened. **Top-rated Email Tracking Software for Open Rates:** - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) [Explore Email Tracking Software with Open Rates](https://www.g2.com/categories/email-tracking/f/open-rates) ### What are the Best Email Tracking Software with Link Activity? Records the rate at which links in emails are followed. **Top-rated Email Tracking Software for Link Activity:** - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) [Explore Email Tracking Software with Link Activity](https://www.g2.com/categories/email-tracking/f/link-activity) ### What are the Best Email Tracking Software with Email Categorization? Allows for the categorization of emails. **Top-rated Email Tracking Software for Email Categorization:** - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [Explore Email Tracking Software with Email Categorization](https://www.g2.com/categories/email-tracking/f/email-categorization) ## What Is Email Tracking Software? [Sales Acceleration Software](https://www.g2.com/categories/sales-acceleration) ## What Software Categories Are Similar to Email Tracking Software? - [CRM Software](https://www.g2.com/categories/crm) - [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) - [Sales Engagement Software](https://www.g2.com/categories/sales-engagement) --- ## What Are the Most Common Questions About Email Tracking Software? *AI-generated · Last updated: June 3, 2026* ### Which email tracking tool integrates with CRM systems Based on G2 reviews, several email tracking tools in this category are commonly used alongside CRM workflows, pipeline tracking, and follow-up management. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — centralized CRM with email tracking. - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud) — customer data and workflow tracking. - [Pipedrive](https://www.g2.com/products/pipedrive) — visual pipeline and email sync. - [monday CRM](https://www.g2.com/products/monday-crm) — customizable workflows with email visibility. ### Which email tracking tool offers the best reporting features Based on G2 reviews, buyers looking for stronger reporting in email tracking often compare products that surface email activity, pipeline visibility, and team performance in one place. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — dashboards for deals and lead activity. - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud) — customizable reports and forecast visibility. - [Pipedrive](https://www.g2.com/products/pipedrive) — simple pipeline reporting for follow-ups. - [monday CRM](https://www.g2.com/products/monday-crm) — snapshot reporting on pipeline health. ### Which email tracking platform supports attachment tracking Based on G2 reviews, attachment tracking is discussed less often than email opens, follow-ups, and communication history, so buyers usually look for platforms that centralize email activity and document-related context. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — tracks email activity and follow-ups. - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud) — logs emails with account history. - [Pipedrive](https://www.g2.com/products/pipedrive) — email-linked deal and document context. - [Close](https://www.g2.com/products/close) — communication history with email workflows. ### What should buyers look for in email tracking tools According to verified users, buyers should look for email tracking tools that make follow-ups easier, keep communication history in one place, and connect email activity to pipeline or lead management. Recent reviews repeatedly mention value in open and engagement tracking, reminders, automated sequences, dashboards, and a clean interface that sales teams can adopt quickly. Integrations with Gmail, Outlook, calendars, and CRM workflows also come up often because they reduce manual updates. Reviewers also flag a few tradeoffs to evaluate early, including setup complexity, reporting depth, syncing reliability, and whether advanced automation or customization is limited to higher plans. ### How do teams use email tracking for follow-ups According to verified users, teams use email tracking to stay on top of leads, customer conversations, and next steps without relying on memory or scattered spreadsheets. Recent reviews describe using open and click visibility, reminders, sequences, and activity timelines to spot when outreach needs a response or when a deal may be stalling. Users also mention tying emails to contact or account records so managers and teammates can quickly see conversation history. In practice, that means email tracking supports more consistent outreach, cleaner handoffs, and better day-to-day prioritization, especially when teams are handling a high volume of prospects, meetings, and follow-up tasks.