# Best Enterprise Digital Experience Platforms (DXP)

*By [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)*


Products classified in the overall Digital Experience Platforms (DXP) category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Digital Experience Platforms (DXP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2&#39;s buying advisors to find the right solutions within the Enterprise Business Digital Experience Platforms (DXP) category.

In addition to qualifying for inclusion in the Digital Experience Platforms (DXP) category, to qualify for inclusion in the Enterprise Business Digital Experience Platforms (DXP) category, a product must have at least 10 reviews left by a reviewer from an enterprise business.





## Top Digital Experience Platforms (DXP) at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) | 4.2/5.0 (664 reviews) | Omnichannel content authoring with Adobe ecosystem integration | "[Powerful enterprise CMS for managing large scale digital experiences](https://www.g2.com/survey_responses/adobe-experience-manager-review-12743415)" |
| 2 | [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) | 4.1/5.0 (559 reviews) | Composable multi-site personalization with enterprise governance | "[A Robust Platform for Enterprise Content Management](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-13062235)" |
| 3 | [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) | 4.4/5.0 (597 reviews) | Multisite content delivery with native personalization | "[Impressive Flexibility and Scalability](https://www.g2.com/survey_responses/jahia-dxp-review-12186392)" |
| 4 | [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) | 4.4/5.0 (118 reviews) | Unified multi-site portals with low-code composability | "[Complete platform for corporate digital experiences](https://www.g2.com/survey_responses/liferay-digital-experience-platform-review-12638745)" |
| 5 | [Umbraco](https://www.g2.com/products/umbraco/reviews) | 4.5/5.0 (969 reviews) | Flexible .NET-native CMS content delivery | "[A Flexible CMS That Scales with Business Needs](https://www.g2.com/survey_responses/umbraco-review-10731071)" |
| 6 | [Webflow](https://www.g2.com/products/webflow/reviews) | 4.4/5.0 (981 reviews) | Visual no-code web experience delivery | "[Best webdesign building platform](https://www.g2.com/survey_responses/webflow-review-7038852)" |
| 7 | [Kentico](https://www.g2.com/products/kentico/reviews) | 4.4/5.0 (329 reviews) | Unified CMS, marketing, and e-commerce delivery | "[All-in-One Flexibility with a Learning Curve](https://www.g2.com/survey_responses/kentico-review-12673121)" |
| 8 | [Experro](https://www.g2.com/products/experro/reviews) | 4.8/5.0 (48 reviews) | AI-powered search, merchandising, and headless DXP | "[Transforms Digital Experiences with Speed and Precision](https://www.g2.com/survey_responses/experro-review-12434068)" |
| 9 | [Storyblok](https://www.g2.com/products/storyblok/reviews) | 4.5/5.0 (580 reviews) | Headless CMS with visual-editor content delivery | "[Storyblok stands out in a crowded CMS landscape](https://www.g2.com/survey_responses/storyblok-review-12563261)" |
| 10 | [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) | 4.0/5.0 (494 reviews) | Personalized multi-site content delivery with .NET extensibility | "[Marketing team finally stopped breaking the website](https://www.g2.com/survey_responses/progress-sitefinity-review-12869758)" |

---
## What Are the Most Common Questions About Digital Experience Platforms (DXP)?
*AI-generated · Last updated: May 26, 2026*
### Which is the best DXP for medium sized companies?
Based on G2 reviews, [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) stands out most often in this category because it has the strongest recent review presence in the provided data. According to verified users, it is valued for centralized content management, reusable components, multilingual publishing, asset management, and integrations that help teams manage websites and digital experiences across channels. G2 reviewers mention that it can support growing organizations that need structure, scalability, and collaboration across teams. At the same time, reviews also note a learning curve and higher complexity, so fit depends on whether a mid-sized company wants enterprise-style controls and is prepared for a more involved setup and onboarding process.


### What top digital experience tools for software companies?
Based on G2 reviews, software companies evaluating digital experience platforms often look for centralized content management, flexible integrations, reusable content, and support for web, apps, and multilingual delivery. According to verified users, Adobe Experience Manager is frequently praised for managing content, assets, templates, and multi-site operations at scale. G2 reviewers mention that Sitecore Digital Experience Platform is valued for personalization, analytics, and extensibility, especially where teams want more control over tailored experiences. Reviews for Liferay Digital Experience Platform also highlight strong portal, role-based access, workflow, and integration capabilities that help teams unify multiple digital touchpoints. The right fit depends on whether your software business prioritizes enterprise content operations, personalization, or portal-style digital experiences.

**Here are some of the top-rated products on G2:**

- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – often used to centralize content, assets, templates, and multi-site publishing across channels
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – commonly chosen for personalization, analytics, and managing complex multi-region digital experiences
- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – reviewed positively for portals, role-based experiences, integrations, and low-code content operations


### What&#39;s the best DXP provider for interactive apps?
Based on G2 reviews, buyers looking for a DXP for interactive apps often prioritize API support, integrations, content reuse, and the ability to serve experiences across web and mobile touchpoints. According to verified users, Adobe Experience Manager is frequently described as useful for managing content across platforms and channels, with reviewers highlighting headless capabilities, component reuse, and integrations with other Adobe tools. G2 reviewers also mention scenarios such as exposing content to external services, supporting mobile experiences, and managing dynamic content from a central system. Reviews consistently suggest it is strongest for organizations that need scalable content operations and cross-channel consistency, though teams should expect some complexity during setup and onboarding.


### What best cloud-based DXP options for service providers?
Based on G2 reviews, cloud-based DXP buyers in service-oriented environments usually look for easier deployment, centralized governance, and the ability to support multiple sites or clients efficiently. According to verified users, Adobe Experience Manager is often recognized for cloud workflows, centralized publishing, and managing content and assets at scale. G2 reviewers mention Liferay Digital Experience Platform for secure portals, integrations, low-code tools, and role-based user experiences that can fit service delivery models. Sitecore Digital Experience Platform is also cited for SaaS direction, personalization, and multi-site management. Reviews across these products suggest the best option depends on whether service providers need enterprise content governance, customer or partner portals, or stronger personalization across many audiences and regions.

**Here are some of the top-rated products on G2:**

- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – used for centralized cloud content operations, asset management, and multi-channel publishing
- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – suited to secure portals, workflows, and integrated service experiences with role-based access
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – often reviewed for personalization, SaaS deployment models, and multi-site management


### What best digital experience platform app for my business?
Based on G2 reviews, the best digital experience platform for a business depends on the kind of experience you need to manage. According to verified users, Adobe Experience Manager is often chosen for large-scale content, asset management, templates, and multi-channel consistency. G2 reviewers mention Sitecore Digital Experience Platform when personalization, analytics, and audience targeting are central priorities. Reviews of Liferay Digital Experience Platform frequently highlight portals, secure role-based experiences, and integration with existing business systems. Across the review set, buyers tend to match products to their operating model: enterprise marketing teams often value centralized publishing, portal-driven organizations emphasize workflows and access controls, and personalization-heavy teams look for stronger targeting and journey support.

**Here are some of the top-rated products on G2:**

- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – helpful for centralized content, digital assets, templates, and large-scale publishing workflows
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – often used for personalization, customer journey visibility, and multi-language content delivery
- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – frequently applied to portals, content management, and secure self-service experiences


### What best digital platform to improve customer journey?
Based on G2 reviews, improving the customer journey usually comes down to personalization, consistent cross-channel content, and better visibility into how users interact with digital experiences. According to verified users, Sitecore Digital Experience Platform is often associated with personalization, customer journey tracking, A/B testing, and connecting content with analytics. G2 reviewers mention Adobe Experience Manager for delivering consistent content across websites, apps, and regions, which helps reduce fragmentation in the user experience. Reviews for Bloomreach also point to personalization, real-time targeting, and customer data activation for more relevant journeys. In practice, buyers should align the platform with whether they need enterprise content orchestration, behavior-based personalization, or commerce-oriented journey optimization.

**Here are some of the top-rated products on G2:**

- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – recognized for personalization, analytics, and tracking customer journeys across digital touchpoints
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – often used to keep content consistent across channels, regions, and user experiences
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) – reviewed for real-time personalization, targeting, and customer experience optimization


### What best digital experience platforms for small business?
Based on G2 reviews, small businesses should pay close attention to usability, implementation effort, and whether a platform feels manageable without a large technical team. According to verified users, many of the most reviewed DXPs in this dataset are powerful but often described as complex, enterprise-focused, or demanding to configure. G2 reviewers mention that Adobe Experience Manager and Sitecore Digital Experience Platform deliver strong scalability and personalization, but they are also often noted for learning curves and heavier setup. Liferay Digital Experience Platform is praised for flexibility, low-code options, and self-service features, though reviewers still mention onboarding effort. For smaller teams, reviews suggest prioritizing ease of use, faster content updates, and lower operational complexity over maximum feature breadth.

**Here are some of the top-rated products on G2:**

- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – appreciated for low-code tools, self-service content management, and flexible integrations
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – strong for content and asset management, though reviewers often note it is better suited to larger teams
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – valued for personalization and scalability, but commonly described as more complex for smaller organizations


### What top rated DXP software for enhancing customer engagement?
Based on G2 reviews, customer engagement is most often linked to personalization, content targeting, analytics, and easier campaign execution. According to verified users, Sitecore Digital Experience Platform is repeatedly associated with personalization, A/B testing, audience targeting, and giving marketing teams more control over relevant experiences. G2 reviewers mention Adobe Experience Manager for delivering consistent content across channels and managing personalized digital experiences at scale. Reviews for Liferay Digital Experience Platform also point to unified digital touchpoints, user segmentation, and role-based experiences that can support engagement in portals and service environments. Buyers evaluating DXP software for engagement should focus on whether they need stronger content operations, personalized experiences, or integrated self-service journeys.

**Here are some of the top-rated products on G2:**

- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – often used for personalization, audience targeting, and behavior-based digital experiences
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – supports cross-channel content delivery and personalized experience management
- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – useful for unified digital touchpoints, segmented experiences, and customer or employee engagement portals


### What leading digital experience platforms for enterprise use?
Based on G2 reviews, enterprise buyers tend to prioritize scalability, governance, multilingual delivery, integrations, and the ability to coordinate content and experiences across regions and teams. According to verified users, Adobe Experience Manager is frequently recognized for managing enterprise-scale content, assets, workflows, and reusable templates across many channels. G2 reviewers mention Sitecore Digital Experience Platform for handling personalization, analytics, global content operations, and complex digital ecosystems. Reviews also highlight Jahia DXP for centralized content management, personalization, and support for multi-site and multilingual environments. Across the review set, enterprise organizations appear to favor platforms that balance governance and flexibility while supporting collaboration between marketing, content, and technical teams.

**Here are some of the top-rated products on G2:**

- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – designed for enterprise content, asset governance, and large-scale multi-channel publishing
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – frequently used for enterprise personalization, analytics, and global digital experience management
- [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) – reviewed for multi-site, multilingual content operations and centralized digital experience management


### What best DXP for enhancing digital interfaces for startups?
Based on G2 reviews, startups should weigh ease of use and speed of execution against the complexity that often comes with broader DXP capabilities. According to verified users, the most established products in this dataset are often praised for scalability, integrations, and advanced content operations, but reviewers also frequently mention learning curves and heavier implementation needs. G2 reviewers mention Liferay Digital Experience Platform for low-code tools, self-service site building, and integration flexibility that can help teams move quickly. Reviews of Adobe Experience Manager and Sitecore Digital Experience Platform highlight strong digital experience capabilities, though they are often framed as better suited to larger or more mature teams. For startups, reviews suggest prioritizing platforms that reduce dependence on developers for routine updates and interface changes.

**Here are some of the top-rated products on G2:**

- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – noted for low-code tools, site building flexibility, and support for user-managed digital experiences
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – strong for scalable interfaces and content operations, though often described as more complex
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – valued for personalization and extensibility, but typically better aligned with more mature digital teams




## G2 Grid® for Digital Experience Platforms (DXP)
![G2 Grid® for Digital Experience Platforms (DXP) plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-experience-platforms-dxp/grids.png?focus%5B%5D=1288&focus%5B%5D=2518&focus%5B%5D=406&focus%5B%5D=41770&focus%5B%5D=4395&focus%5B%5D=6293&focus%5B%5D=21017&focus%5B%5D=6316)
Highlighted products: Adobe Experience Manager, Sitecore Digital Experience Platform, Liferay Digital Experience Platform, Jahia DXP, Progress Sitefinity, Contentstack, Magnolia, and Acquia Digital Experience Platform.
Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-experience-platforms-dxp/grids.json?focus%5B%5D=adobe-experience-manager&amp;focus%5B%5D=sitecore-digital-experience-platform&amp;focus%5B%5D=liferay-liferay-digital-experience-platform&amp;focus%5B%5D=jahia-dxp&amp;focus%5B%5D=progress-sitefinity&amp;focus%5B%5D=contentstack&amp;focus%5B%5D=magnolia&amp;focus%5B%5D=acquia-digital-experience-platform&amp;segment=enterprise)


## How Many Digital Experience Platforms (DXP) Products Does G2 Track?
**Total Products under this Category:** 99

### Category Stats (Jul 2026)
- **Average Rating**: 4.38/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Magnolia (+2.94%) - Among all products in this category, Magnolia recorded the largest rating increase compared to last month
*Last updated: July 17, 2026*


## How Does G2 Rank Digital Experience Platforms (DXP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 11,400+ Authentic Reviews
- 99+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



---

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---

## What Are the Top-Rated Digital Experience Platforms (DXP) Products in 2026?
### 1. [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews)
Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels. What Adobe Experience Manager Is Experience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately. Agentic CMS: The Foundation for AI Discovery AEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM&#39;s agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic. Key Capabilities Experience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs. Experience Manager Assets:&amp;nbsp;A digital asset management system to govern and activate assets, with native AI trained on a brand&#39;s data, voice, and creative DNA across regions and geographies. Experience Manager Forms:&amp;nbsp;End-to-end digital enrollment integrated with back-end systems of record. AEM Sites Optimizer:&amp;nbsp;Continuous optimization of performance, SEO, and discoverability (requires AEM Sites). LLM Optimizer:&amp;nbsp;Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems. Edge Delivery Services:&amp;nbsp;Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds. Experience Manager Guides&amp;nbsp;and Learning Manager:&amp;nbsp;Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system. Differentiators Content + decisioning in one event loop:&amp;nbsp;AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone. Generative creation in the workflow:&amp;nbsp;Adobe Firefly and generative content capabilities are embedded inside AEM&#39;s authoring environment as native capabilities, not adjacent integrations. Enterprise governance at scale:&amp;nbsp;Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in. Proven Results Brands using Adobe&#39;s optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility.


**Average Rating:** 4.2/5.0
**Total Reviews:** 664
**How Do G2 Users Rate Adobe Experience Manager?**

- **Web Analytics:** 8.5/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.1/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 8.2/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

**Who Is the Company Behind Adobe Experience Manager?**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** https://adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (956,842 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Software Engineer, Consultant
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 48% Enterprise, 26% Small-Business


#### What Are Adobe Experience Manager's Pros and Cons?

**Pros:**

- Ease of Use (160 reviews)
- Content Management (141 reviews)
- Features (122 reviews)
- Customization (97 reviews)
- Integrations (85 reviews)

**Cons:**

- Learning Curve (119 reviews)
- Complex Usability (113 reviews)
- Difficult Learning (111 reviews)
- Expensive (81 reviews)
- Steep Learning Curve (77 reviews)


### What Do G2 Reviewers Say About Adobe Experience Manager?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of Adobe Experience Manager, streamlining content management and enhancing overall efficiency.
- Users value the **efficient content management** capabilities of Adobe Experience Manager, enhancing productivity and user experience significantly.
- Users value the **efficiency and seamless integration** of Adobe Experience Manager, enhancing content management across channels.
- Users value the **customization capabilities** of Adobe Experience Manager, enabling tailored solutions for diverse marketing needs.
- Users value the **seamless integrations** of Adobe Experience Manager, enhancing efficiency and personalization across channels.

**Cons:**

- Users struggle with the **steep learning curve** , making it difficult for new authors to quickly adapt and setup.
- Users find the **complex usability** of Adobe Experience Manager challenging, particularly for non-technical individuals and new authors.
- Users find the **learning curve too steep** , making the initial setup and mastery of Adobe Experience Manager challenging.
- Users find the **high costs** and steep learning curve of Adobe Experience Manager challenging, especially for beginners.
- Users find the **steep learning curve** daunting, making initial setup and customization challenging for non-technical individuals.

#### What Are Recent G2 Reviews of Adobe Experience Manager?

**"[Powerful enterprise CMS for managing large scale digital experiences](https://www.g2.com/survey_responses/adobe-experience-manager-review-12743415)"**

**Rating:** 4.0/5.0 stars
*— Dharamveer p.*

[Read full review](https://www.g2.com/survey_responses/adobe-experience-manager-review-12743415)

---

**"[Adobe Experience Manager Makes Content and Digital Asset Management Easy](https://www.g2.com/survey_responses/adobe-experience-manager-review-12821930)"**

**Rating:** 5.0/5.0 stars
*— Muzammil M.*

[Read full review](https://www.g2.com/survey_responses/adobe-experience-manager-review-12821930)

---


#### What Are G2 Users Discussing About Adobe Experience Manager?

- [What is Adobe Experience Manager used for?](https://www.g2.com/discussions/what-is-adobe-experience-manager-used-for) - 1 comment
- [What is Adobe Experience Manager Assets used for?](https://www.g2.com/discussions/what-is-adobe-experience-manager-assets-used-for)
- [Who uses Adobe Experience Manager?](https://www.g2.com/discussions/who-uses-adobe-experience-manager) - 1 comment
- [What is the Adobe Experience platform?](https://www.g2.com/discussions/what-is-the-adobe-experience-platform)
- [What is Adobe Experience Manager assets?](https://www.g2.com/discussions/what-is-adobe-experience-manager-assets)

### 2. [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews)
Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively. Trusted by thousands of global brands and supported by one of the world’s largest digital experience communities, Sitecore helps organizations design experiences for the world beyond the website, with the flexibility of customizable SaaS and the scale of a global ecosystem. Discover more at www.sitecore.com. Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names, or trademarks belong to their respective holders.


**Average Rating:** 4.1/5.0
**Total Reviews:** 559
**How Do G2 Users Rate Sitecore Digital Experience Platform?**

- **Web Analytics:** 7.9/10 (Category avg: 8.1/10)
- **Audience Insights:** 7.8/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 7.9/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Sitecore Digital Experience Platform?**

- **Seller:** [Sitecore](https://www.g2.com/sellers/sitecore)
- **Company Website:** https://www.sitecore.com/
- **Year Founded:** 2001
- **HQ Location:** San Francisco, CA
- **Twitter:** @Sitecore (19,466 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sitecore/ (1,737 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Web Developer, Digital Marketing Manager
- **Top Industries:** Information Technology and Services, Hospital &amp; Health Care
- **Company Size:** 49% Enterprise, 34% Mid-Market


#### What Are Sitecore Digital Experience Platform's Pros and Cons?

**Pros:**

- Features (74 reviews)
- Ease of Use (65 reviews)
- Flexibility (52 reviews)
- Content Management (48 reviews)
- Customizability (46 reviews)

**Cons:**

- Learning Curve (46 reviews)
- Expensive (33 reviews)
- Complexity (26 reviews)
- Steep Learning Curve (22 reviews)
- Difficult Usability (19 reviews)


### What Do G2 Reviewers Say About Sitecore Digital Experience Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **balance of power and simplicity** in Sitecore DXP, enhancing both authoring and integration experiences.
- Users appreciate the **ease of use** of Sitecore DXP, enhancing content management and authoring experiences significantly.
- Users value the **flexibility** of Sitecore Digital Experience Platform, enabling tailored solutions and easy maintenance across implementations.
- Users highlight the **flexibility and ease of content management** in Sitecore, enhancing their digital experience effortlessly.
- Users value the **exceptional customizability** of Sitecore DXP, enabling tailored digital experiences and empowering creative implementation.

**Cons:**

- Users find the **learning curve steep** , making it challenging for newcomers to effectively utilize Sitecore DXP&#39;s capabilities.
- Users find the **cost** of Sitecore Digital Experience Platform to be high, especially for larger organizations and custom solutions.
- Users find the **complexity** of Sitecore DXP overwhelming, often leading to longer onboarding and steeper learning curves.
- Users note a **steep learning curve** for Sitecore DXP, requiring significant expertise and time for onboarding new team members.
- Users find **difficult usability** in Sitecore, noting lack of documentation and intuitive navigation, leading to frustration.

#### What Are Recent G2 Reviews of Sitecore Digital Experience Platform?

**"[A Robust Platform for Enterprise Content Management](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-13062235)"**

**Rating:** 5.0/5.0 stars
*— Saumil P.*

[Read full review](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-13062235)

---

**"[Powerful Enterprise DXP with Excellent Flexibility](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-13109248)"**

**Rating:** 4.0/5.0 stars
*— Ashish  P.*

[Read full review](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-13109248)

---


#### What Are G2 Users Discussing About Sitecore Digital Experience Platform?

- [How much does Sitecore cost?](https://www.g2.com/discussions/how-much-does-sitecore-cost)
- [Is sitecore a Microsoft product?](https://www.g2.com/discussions/is-sitecore-a-microsoft-product)
- [What is Sitecore used for?](https://www.g2.com/discussions/what-is-sitecore-used-for)
- [What is Sitecore experience platform?](https://www.g2.com/discussions/what-is-sitecore-experience-platform)

### 3. [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews)
Liferay DXP helps companies deliver personalized and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. We offer a flexible platform that’s designed to integrate seamlessly into your existing enterprise applications (ex. CRM, ERP, MAP), so you can create a unified experience for your users, while also preserving your investment in existing technologies. And we provide your business users with the intuitive CMS, user analytics, and site management tools they need to launch, test and optimize digital experiences quickly for faster go-to-market.


**Average Rating:** 4.4/5.0
**Total Reviews:** 118
**How Do G2 Users Rate Liferay Digital Experience Platform?**

- **Web Analytics:** 5.6/10 (Category avg: 8.1/10)
- **Audience Insights:** 7.5/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 5.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind Liferay Digital Experience Platform?**

- **Seller:** [Liferay](https://www.g2.com/sellers/liferay)
- **Company Website:** https://www.liferay.com
- **Year Founded:** 2004
- **HQ Location:** Diamond Bar, CA
- **Twitter:** @Liferay (9,177 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/83609/ (1,114 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Software Engineer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 39% Mid-Market, 35% Enterprise


#### What Are Liferay Digital Experience Platform's Pros and Cons?

**Pros:**

- Customizability (1 reviews)
- Customization (1 reviews)
- Customization Options (1 reviews)
- Flexibility (1 reviews)
- Scalability (1 reviews)

**Cons:**

- Error Issues (1 reviews)
- Outdated Documentation (1 reviews)
- Poor Customer Support (1 reviews)
- Poor Documentation (1 reviews)
- Tagging Issues (1 reviews)


### What Do G2 Reviewers Say About Liferay Digital Experience Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **extensive customizability** of Liferay Digital Experience Platform, enabling tailored solutions with ease and efficiency.
- Users value the **flexible customization** capabilities of Liferay, enabling quick adaptations to meet complex requirements.
- Users appreciate the **customization options** of Liferay Digital Experience Platform, enabling quick adaptations to meet complex requirements.
- Users value the **flexibility** of Liferay Digital Experience Platform, enabling rapid customizations to meet diverse needs effortlessly.
- Users value the **scalability** of Liferay Digital Experience Platform, enabling rapid development and customization to meet complex needs.

**Cons:**

- Users find **error issues** frustrating due to confusing messaging and dead links, complicating support for the platform.
- Users find the **outdated documentation** frustrating, complicating support and increasing confusion around patches and upgrades.
- Users face **poor customer support** due to confusing messaging and numerous dead links in help resources.
- Users find the **poor documentation** of Liferay Digital Experience Platform makes support and navigation unnecessarily difficult.
- Users report that **tagging issues** create confusion, making support and navigation more challenging in the platform.

#### What Are Recent G2 Reviews of Liferay Digital Experience Platform?

**"[Complete platform for corporate digital experiences](https://www.g2.com/survey_responses/liferay-digital-experience-platform-review-12638745)"**

**Rating:** 5.0/5.0 stars
*— walisson p.*

[Read full review](https://www.g2.com/survey_responses/liferay-digital-experience-platform-review-12638745)

---

**"[Liferay DXP: Modern digital experiences with flexible deployment and artificial intelligence.](https://www.g2.com/survey_responses/liferay-digital-experience-platform-review-12804081)"**

**Rating:** 5.0/5.0 stars
*— Gorka S.*

[Read full review](https://www.g2.com/survey_responses/liferay-digital-experience-platform-review-12804081)

---


#### What Are G2 Users Discussing About Liferay Digital Experience Platform?

- [Which is the technology used in Liferay?](https://www.g2.com/discussions/which-is-the-technology-used-in-liferay)
- [What is digital platform experience?](https://www.g2.com/discussions/what-is-digital-platform-experience)
- [What are the new features available in Liferay 7?](https://www.g2.com/discussions/what-are-the-new-features-available-in-liferay-7)
- [What is Liferay software used for?](https://www.g2.com/discussions/what-is-liferay-software-used-for) - 1 comment

### 4. [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews)
Jahia is a digital platform combining a hybrid CMS and DXP, built for organizations that manage complex content environments and require strong control over their data, architecture, and digital operations. A hybrid CMS for editorial flexibility and distribution agility: Jahia CMS supports both traditional and headless approaches. Content teams work through rich editorial interfaces, while developers distribute content via APIs to any front-end experience, including websites, mobile applications, portals, and third-party systems. This architecture is particularly suited to multi-site, multi-brand, and portal deployments where content governance and distribution speed are equally critical. A DXP with native CDP capabilities: On the experience side, Jahia collects, unifies, and activates customer data through built-in CDP capabilities, enabling real-time personalization without requiring a separate CDP. Organizations retain ownership of their customer data within a controlled environment, without adding unnecessary data silos. AI-assisted productivity: Built-in AI features, including automatic translation, writing assistance, and automated content classification, reduce manual effort and accelerate time to market for both editorial and technical teams, helping business users move faster while developers stay focused on high-value work. Open architecture, built for complex ecosystems: Jahia is built on a modular, API-first architecture that integrates with existing systems such as CRM, analytics, DAM, and e-commerce platforms. It deploys in the cloud or on-premises, giving organizations control over their infrastructure, security posture, and compliance requirements without locking teams into a rigid technology stack. Designed for collaboration: Jahia bridges the gap between business and technical teams. Granular roles, permissions, and workflows give each team the autonomy they need without creating governance gaps. Content editors, marketers, and developers work in the same environment, with clear boundaries and shared visibility. Trusted by NASA, Marriott Vacations Worldwide, Ben &amp; Jerry’s, and the European Parliament, Jahia is designed for teams that treat data control, architectural flexibility, and digital experience performance not as options, but as requirements.


**Average Rating:** 4.4/5.0
**Total Reviews:** 597
**How Do G2 Users Rate Jahia DXP?**

- **Web Analytics:** 8.4/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.5/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 8.4/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)

**Who Is the Company Behind Jahia DXP?**

- **Seller:** [Jahia](https://www.g2.com/sellers/jahia)
- **Company Website:** https://www.jahia.com
- **Year Founded:** 2002
- **HQ Location:** Geneva, CH
- **Twitter:** @jahia (5,723 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/103891/ (69 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Owner, Business Analyst
- **Top Industries:** Insurance, Information Technology and Services
- **Company Size:** 33% Enterprise, 33% Small-Business


#### What Are Jahia DXP's Pros and Cons?

**Pros:**

- Ease of Use (130 reviews)
- Content Management (107 reviews)
- Flexibility (95 reviews)
- Integrations (94 reviews)
- Features (87 reviews)

**Cons:**

- Learning Curve (129 reviews)
- Steep Learning Curve (71 reviews)
- Difficult Learning (61 reviews)
- Complexity (59 reviews)
- Technical Expertise Required (54 reviews)


### What Do G2 Reviewers Say About Jahia DXP?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise Jahia DXP for its **intuitive and user-friendly interface** , making digital experience management enjoyable and efficient.
- Users value the **flexible and intuitive content management** of Jahia DXP, enhancing collaboration and digital experience delivery.
- Users value the **flexibility** of Jahia DXP, enabling both non-technical management and extensive customization for developers.
- Users value Jahia DXP&#39;s **integration-friendly design** , enabling seamless connections and effective collaboration across teams.
- Users value the **flexible and modular architecture** of Jahia DXP, enhancing content management across multiple channels.

**Cons:**

- Users find the **learning curve steep** , as Jahia DXP&#39;s interface and features can be challenging for beginners.
- Users find the **steep learning curve** of Jahia DXP challenging, requiring technical skills for advanced features and customization.
- Users often face a **difficult learning curve** with Jahia DXP, particularly those without technical backgrounds, hindering effective use.
- Users often find the **complexity** of Jahia DXP leads to a steep learning curve for new or non-technical teams.
- Users find the **required technical expertise** of Jahia DXP can lead to a challenging learning curve for newcomers.

#### What Are Recent G2 Reviews of Jahia DXP?

**"[Impressive Flexibility and Scalability](https://www.g2.com/survey_responses/jahia-dxp-review-12186392)"**

**Rating:** 5.0/5.0 stars
*— Anhao M.*

[Read full review](https://www.g2.com/survey_responses/jahia-dxp-review-12186392)

---

**"[Indispensable for Successful Customer Management](https://www.g2.com/survey_responses/jahia-dxp-review-12136476)"**

**Rating:** 4.5/5.0 stars
*— Lucas M.*

[Read full review](https://www.g2.com/survey_responses/jahia-dxp-review-12136476)

---


#### What Are G2 Users Discussing About Jahia DXP?

- [What are the benefits and challenges of using Jahia DXP for digital experience management?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-jahia-dxp-for-digital-experience-management)

### 5. [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews)
Progress Sitefinity is a cloud-first content management system (CMS) and digital experience platform (DXP) used to build, manage and personalize websites, portals and other digital properties. It is adopted by mid-market and enterprise organisations that operate multi-site, multilingual or regulated digital estates and need to balance marketing autonomy with IT governance and developer flexibility. Primary use cases include corporate websites, member and customer portals, authenticated experiences, integration-heavy workflows and consolidation of fragmented CMS deployments. Sitefinity supports marketing, development and IT teams through a shared platform model with role-appropriate tools and permissions. Key capabilities include: - Multisite, multilingual and multi-brand management with governance controls and workflows - Native customer data platform (Sitefinity Insight) for segmentation, analytics and personalization - 1,000+ prebuilt connectors and open APIs, Sitefinity Cloud platform integrates with your MarTech stack, CRM and enterprise systems in hours—not weeks - Extensibility using .NET and ASP.NET Core for custom development and composable architectures Sitefinity also incorporates generative and retrieval-augmented capabilities through Progress® Agentic RAG, enabling dynamic assembly of experiences from approved content to reduce manual production work while maintaining accuracy, compliance and brand standards. Additional operational benefits and deployment considerations: - Standardization and consolidation of CMS estates across business units or regions - Support for marketing, development and IT workflows without requiring a headless-only approach - Structured content for regulated or high-volume publishing environments - Deployment on-premises or as a managed cloud service on Microsoft Azure, reducing maintenance and providing security, scaling and compliance


**Average Rating:** 4.0/5.0
**Total Reviews:** 494
**How Do G2 Users Rate Progress Sitefinity?**

- **Web Analytics:** 8.1/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.1/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 7.7/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Progress Sitefinity?**

- **Seller:** [Progress Software](https://www.g2.com/sellers/progress-software)
- **Company Website:** https://www.progress.com/
- **Year Founded:** 1981
- **HQ Location:** Burlington, MA.
- **Twitter:** @ProgressSW (48,773 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/progress-software/ (4,205 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Web Developer, Marketing Manager
- **Top Industries:** Information Technology and Services, Non-Profit Organization Management
- **Company Size:** 47% Mid-Market, 29% Small-Business


#### What Are Progress Sitefinity's Pros and Cons?

**Pros:**

- Content Management (10 reviews)
- Ease of Use (10 reviews)
- Customizability (7 reviews)
- Features (5 reviews)
- Customer Support (4 reviews)

**Cons:**

- Expensive (5 reviews)
- Pricing Issues (5 reviews)
- Limited Features (4 reviews)
- Content Management (3 reviews)
- Data Migration (3 reviews)


### What Do G2 Reviewers Say About Progress Sitefinity?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **user-friendly content management** of Sitefinity, enhancing collaboration and efficiency across teams.
- Users enjoy the **ease of use** of Sitefinity, enabling quick updates and efficient management by non-technical staff.
- Users value the **customizability** of Progress Sitefinity, enabling quick updates and efficient management for small teams.
- Users find **Sitefinity&#39;s ease of use and customization** essential for empowering non-technical staff and enhancing productivity.
- Users commend the **helpful customer support** of Progress Sitefinity, ensuring quick resolutions and smooth operations.

**Cons:**

- Users note that Sitefinity is **expensive** , with high licensing fees and costs for specialized developers affecting budgets significantly.
- Users express concerns about the **high pricing issues** of Progress Sitefinity, making it less accessible for smaller budgets.
- Users face **limited features** in Progress Sitefinity, hindering content management and necessitating costly third-party solutions.
- Users find **limited content management capabilities** in Progress Sitefinity, leading to reliance on third-party tools for basic tasks.
- Users face **difficulties with data migration** , finding the process rigid and lacking essential features for easy management.

#### What Are Recent G2 Reviews of Progress Sitefinity?

**"[Streamlined Multi-Brand Management with Robust Personalization By The Power Of Progress Sitefinity](https://www.g2.com/survey_responses/progress-sitefinity-review-12869821)"**

**Rating:** 4.5/5.0 stars
*— Arikas Z.*

[Read full review](https://www.g2.com/survey_responses/progress-sitefinity-review-12869821)

---

**"[Marketing team finally stopped breaking the website](https://www.g2.com/survey_responses/progress-sitefinity-review-12869758)"**

**Rating:** 4.5/5.0 stars
*— Gina P.*

[Read full review](https://www.g2.com/survey_responses/progress-sitefinity-review-12869758)

---


#### What Are G2 Users Discussing About Progress Sitefinity?

- [What is Progress Sitefinity used for?](https://www.g2.com/discussions/what-is-progress-sitefinity-used-for) - 1 comment
- [Is sitefinity open source?](https://www.g2.com/discussions/is-sitefinity-open-source)
- [How much does sitefinity cost?](https://www.g2.com/discussions/how-much-does-sitefinity-cost)
- [How do I update sitefinity?](https://www.g2.com/discussions/how-do-i-update-sitefinity) - 1 upvote
- [Is sitefinity a CMS?](https://www.g2.com/discussions/is-sitefinity-a-cms) - 3 comments

### 6. [Contentstack](https://www.g2.com/products/contentstack/reviews)
Contentstack is redefining how modern digital experiences are built and managed. As the pioneer of the Agentic Experience Platform (AXP), Contentstack brings together structured content and brand governance (Content Cloud), real-time customer data, omnichannel personalization (Data Cloud) and autonomous AI orchestration (Agent OS) into one unified system. While many organizations adopted headless CMS or standalone AI tools expecting transformation, they often found themselves managing disconnected systems and manual workflows. Contentstack helps enterprises move beyond that complexity by connecting content, data and AI in a way that makes digital experiences faster to launch, easier to manage and more adaptive in real time. Leading brands including Steve Madden, LG Electronics, Subaru of America, Dolce &amp; Gabbana, 1-800-Flowers, Decathlon, and Caesars Entertainment rely on Contentstack to reduce operational friction and deliver personalized, scalable digital experiences with confidence. The company is known for its customer-first culture and commitment to the communities it serves through the Contentstack Cares program. Learn more at https://www.contentstack.com.


**Average Rating:** 4.3/5.0
**Total Reviews:** 333
**How Do G2 Users Rate Contentstack?**

- **Web Analytics:** 6.7/10 (Category avg: 8.1/10)
- **Audience Insights:** 6.3/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 6.5/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)

**Who Is the Company Behind Contentstack?**

- **Seller:** [Contentstack](https://www.g2.com/sellers/contentstack-0aa0d25e-6949-4e56-897b-9403491128f0)
- **Company Website:** https://www.contentstack.com
- **Year Founded:** 2018
- **HQ Location:** Austin, TX
- **Twitter:** @Contentstack (2,395 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18395537/ (655 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, Software Engineer
- **Top Industries:** Retail, Computer Software
- **Company Size:** 43% Mid-Market, 38% Enterprise


#### What Are Contentstack's Pros and Cons?

**Pros:**

- Ease of Use (54 reviews)
- Content Management (45 reviews)
- Intuitive (34 reviews)
- Flexibility (29 reviews)
- Features (25 reviews)

**Cons:**

- Content Management (22 reviews)
- Limited Features (15 reviews)
- Limited Customization (13 reviews)
- Editing Difficulties (12 reviews)
- Editing Issues (12 reviews)


### What Do G2 Reviewers Say About Contentstack?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **intuitive interface** of Contentstack, facilitating easy onboarding and efficient content management for non-technical teams.
- Users appreciate the **intuitive interface and flexibility** of Contentstack, making content operations seamless and efficient.
- Users value the **intuitive design** of Contentstack, enabling easy navigation and efficient content management without disruption.
- Users commend the **flexibility** of Contentstack, enabling efficient content management across multiple platforms and workflows.
- Users value Contentstack&#39;s **flexible content modeling** , enabling efficient multi-surface rollouts and streamlined workflows with automated processes.

**Cons:**

- Users find the **content management system cumbersome** , citing issues with usability, bugs, and frequent updates disrupting workflows.
- Users find the **limited features** of Contentstack&#39;s Personalize tool hinder usability and flexibility in A/B testing.
- Users find **limited customization** in Contentstack, lacking flexibility for advanced layouts and requiring developer assistance for HTML updates.
- Users face **editing difficulties** with cumbersome asset management and formatting issues that slow down content creation.
- Users face **editing issues** with navigating between page creation and asset management, which disrupts their workflow.

#### What Are Recent G2 Reviews of Contentstack?

**"[Ease of use and scalability with headless integration a great combo of features](https://www.g2.com/survey_responses/contentstack-review-13115995)"**

**Rating:** 4.5/5.0 stars
*— Dilsher S.*

[Read full review](https://www.g2.com/survey_responses/contentstack-review-13115995)

---

**"[Powerful Headless CMS for Modern Digital Experiences](https://www.g2.com/survey_responses/contentstack-review-12999989)"**

**Rating:** 5.0/5.0 stars
*— Ganapathi E.*

[Read full review](https://www.g2.com/survey_responses/contentstack-review-12999989)

---


#### What Are G2 Users Discussing About Contentstack?

- [What do you like most about Contentstack for content management, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-contentstack-for-content-management-and-what-improvements-could-be-made) - 2 comments
- [Who owns Contentstack?](https://www.g2.com/discussions/who-owns-contentstack) - 1 comment
- [How do I use Contentstack?](https://www.g2.com/discussions/how-do-i-use-contentstack) - 1 comment
- [What is Contentstack?](https://www.g2.com/discussions/what-is-contentstack) - 1 comment
- [Is Contentstack a CMS?](https://www.g2.com/discussions/is-contentstack-a-cms) - 1 comment

### 7. [Magnolia](https://www.g2.com/products/magnolia/reviews)
Magnolia combines the power of composable DXP with emerging AI to help enterprises move faster, adapt with ease, and drive long-term success. With its open, flexible, and intuitive CMS, global organizations can bring all their digital experiences—websites, portals, intranets, and applications—together on one centralized platform. Magnolia gives developers the freedom to build, marketers the tools to create, and businesses the confidence to grow. With over 450 enterprise customers and more than 200 certified Magnolia Partners globally, Magnolia is the CMS of choice for leading companies worldwide, including American Express, JetBlue, T-Mobile, Sanofi, and Generali.


**Average Rating:** 4.3/5.0
**Total Reviews:** 55
**How Do G2 Users Rate Magnolia?**

- **Web Analytics:** 8.3/10 (Category avg: 8.1/10)
- **Audience Insights:** 7.5/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 7.5/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.1/10)

**Who Is the Company Behind Magnolia?**

- **Seller:** [Magnolia](https://www.g2.com/sellers/magnolia)
- **Year Founded:** 1997
- **HQ Location:** Münchenstein (Basel), CH
- **Twitter:** @magnolia_cms (4,478 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/479370/ (255 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Software Engineer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 40% Enterprise, 33% Mid-Market



#### What Are Recent G2 Reviews of Magnolia?

**"[Magnolia: The Right Balance Between Governance and Flexibility](https://www.g2.com/survey_responses/magnolia-review-13016711)"**

**Rating:** 5.0/5.0 stars
*— Giacomo C.*

[Read full review](https://www.g2.com/survey_responses/magnolia-review-13016711)

---

**"[Quick and Efficient for Multiple Markets](https://www.g2.com/survey_responses/magnolia-review-13016689)"**

**Rating:** 5.0/5.0 stars
*— Ivan D.*

[Read full review](https://www.g2.com/survey_responses/magnolia-review-13016689)

---


#### What Are G2 Users Discussing About Magnolia?

- [Who uses Magnolia CMS?](https://www.g2.com/discussions/who-uses-magnolia-cms)
- [How good is Magnolia CMS?](https://www.g2.com/discussions/how-good-is-magnolia-cms) - 1 upvote
- [What is Magnolia technology?](https://www.g2.com/discussions/what-is-magnolia-technology) - 1 comment, 2 upvotes
- [What is Magnolia CMS used for?](https://www.g2.com/discussions/what-is-magnolia-cms-used-for) - 1 comment, 2 upvotes

### 8. [Acquia Digital Experience Platform](https://www.g2.com/products/acquia-digital-experience-platform/reviews)
Acquia Digital Experience Platform (DXP) is a powerful, enterprise-grade solution designed to help organizations build, manage, and optimize personalized, omnichannel digital experiences. Built on open-source Drupal, Acquia DXP combines content management, customer data, personalization, and marketing automation into one unified platform. With Acquia Drupal Cloud, teams can create and manage content at scale, while Site Studio enables faster time-to-market through low-code site building. Acquia Customer Data Platform (CDP) centralizes customer data from various sources, providing a 360-degree view that drives segmentation, personalization, and predictive analytics. Marketers can deliver tailored experiences across web, email, and mobile using Acquia Campaign Studio and Personalization tools, while integrated A/B testing and analytics help optimize performance. Teams can also ensure site accessibility by optimizing content with Acquia Web Governance, all while boosting site visibility and engagement across all platforms with Acquia Content Optimization. The platform also supports multi-site management, enterprise security, GDPR/CCPA compliance, and integrates easily with leading tools like Salesforce and Marketo. Trusted by top global brands, Acquia DXP empowers businesses to create consistent, data-driven digital experiences that boost customer engagement, retention, and revenue. Whether you’re in B2B, B2C, or the public sector, Acquia offers the flexibility and scalability to meet your digital transformation goals.


**Average Rating:** 4.3/5.0
**Total Reviews:** 208
**How Do G2 Users Rate Acquia Digital Experience Platform?**

- **Web Analytics:** 7.9/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.3/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 7.8/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind Acquia Digital Experience Platform?**

- **Seller:** [Acquia](https://www.g2.com/sellers/acquia)
- **Company Website:** https://www.acquia.com
- **Year Founded:** 2007
- **HQ Location:** Boston, MA
- **Twitter:** @Acquia (44,968 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/167056/ (1,098 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Drupal Developer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 34% Small-Business, 33% Mid-Market


#### What Are Acquia Digital Experience Platform's Pros and Cons?

**Pros:**

- Customer Support (5 reviews)
- Helpful (4 reviews)
- Seamless Integration (4 reviews)
- Customizability (2 reviews)
- Ease of Use (2 reviews)

**Cons:**

- Developer Dependency (2 reviews)
- Learning Curve (2 reviews)
- Missing Features (2 reviews)
- Poor Customer Support (2 reviews)
- Setup Difficulties (2 reviews)


### What Do G2 Reviewers Say About Acquia Digital Experience Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **quick and knowledgeable customer support** of Acquia DXP, enhancing their overall experience and satisfaction.
- Users find **Acquia DXP easy to learn** and appreciate its rich features and exceptional customer support.
- Users appreciate the **seamless integration** of Acquia DXP, enhancing their content management and digital experience.
- Users value the **customizability** of Acquia Digital Experience Platform, enabling tailored experiences for diverse user roles.
- Users value the **ease of use** of Acquia Digital Experience Platform, making it accessible for non-developers.

**Cons:**

- Users face **developer dependency** challenges, especially with PHP plugins management on the Acquia cloud platform.
- Users find the **learning curve steep** due to overwhelming features and outdated documentation requiring additional support time.
- Users find the **limited native analytics and automation features** of Acquia Digital Experience Platform to hinder productivity.
- Users find the **poor customer support** initially generic and slow, impacting the overall experience with the platform.
- Users find the **setup difficulties** with Acquia Digital Experience Platform can be overwhelming and time-consuming.

#### What Are Recent G2 Reviews of Acquia Digital Experience Platform?

**"[Great Experience](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-8767282)"**

**Rating:** 5.0/5.0 stars
*— Sukhdeep S.*

[Read full review](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-8767282)

---

**"[Acquia Drupal Cloud: to create an enterprise class online experience that is safe and inclusive.](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-8941911)"**

**Rating:** 5.0/5.0 stars
*— James M.*

[Read full review](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-8941911)

---


#### What Are G2 Users Discussing About Acquia Digital Experience Platform?

- [What is Acquia Drupal Cloud used for?](https://www.g2.com/discussions/what-is-acquia-drupal-cloud-used-for) - 1 comment
- [How much does acquia cost?](https://www.g2.com/discussions/how-much-does-acquia-cost)
- [Is Drupal cloud based?](https://www.g2.com/discussions/is-drupal-cloud-based)
- [What is Acquia Cloud?](https://www.g2.com/discussions/acquia-drupal-cloud-what-is-acquia-cloud) - 3 comments
- [What is Acquia Drupal?](https://www.g2.com/discussions/what-is-acquia-drupal)

### 9. [Sanity](https://www.g2.com/products/sanity/reviews)
The Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform with a feature-rich content workspace, interactive visual editing, serverless functions, AI agent, and the database optimized for content. Learn more: https://www.sanity.io/ Try it out: https://www.sanity.io/get-started Join the community: https://snty.link/community Get work-ready: https://www.sanity.io/learn Questions? hello@sanity.io


**Average Rating:** 4.7/5.0
**Total Reviews:** 902
**How Do G2 Users Rate Sanity?**

- **Web Analytics:** 7.0/10 (Category avg: 8.1/10)
- **Audience Insights:** 6.1/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 6.3/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

**Who Is the Company Behind Sanity?**

- **Seller:** [Sanity.io](https://www.g2.com/sellers/sanity-io)
- **Company Website:** https://www.sanity.io
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @sanity_io (15,030 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18400536/ (301 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Software Engineer, Web Developer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 73% Small-Business, 18% Mid-Market


#### What Are Sanity's Pros and Cons?

**Pros:**

- Customizability (93 reviews)
- Features (85 reviews)
- Flexibility (84 reviews)
- Ease of Use (81 reviews)
- Customization (76 reviews)

**Cons:**

- Learning Curve (66 reviews)
- Learning Difficulty (32 reviews)
- Poor Documentation (26 reviews)
- Lack of Tutorials (21 reviews)
- Missing Features (20 reviews)


### What Do G2 Reviewers Say About Sanity?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **customizability** of Sanity, allowing tailored content management experiences for diverse project needs.
- Users value the **flexible schema and powerful GROQ query language** , enabling smooth workflows for diverse content creation.
- Users appreciate the **flexibility** of Sanity, enabling seamless handling of structured data across various projects.
- Users find Sanity to be **incredibly easy to use** , with a customizable interface that adapts to their workflow seamlessly.
- Users love the **customization options** in Sanity, allowing for tailored solutions to meet diverse needs.

**Cons:**

- Users face a **steep learning curve** with Sanity, particularly in the initial setup and understanding configurations.
- Users face a **steep learning curve** with Sanity, making the initial setup lengthy and challenging.
- Users struggle with **poor documentation** , finding it challenging to locate advanced features and essential details.
- Users find the **lack of tutorials** challenging, especially for those unfamiliar with GROQ and custom setups.
- Users find the **missing core features** of Sanity frustrating, affecting performance and usability during document management.

#### What Are Recent G2 Reviews of Sanity?

**"[Fast, Easy Landing Pages—Design, Launch, and Edit in Minutes](https://www.g2.com/survey_responses/sanity-review-12757511)"**

**Rating:** 5.0/5.0 stars
*— Noga M.*

[Read full review](https://www.g2.com/survey_responses/sanity-review-12757511)

---

**"[The CMS that finally made a government website feel modern](https://www.g2.com/survey_responses/sanity-review-12483460)"**

**Rating:** 5.0/5.0 stars
*— Samet D.*

[Read full review](https://www.g2.com/survey_responses/sanity-review-12483460)

---


#### What Are G2 Users Discussing About Sanity?

- [What is sanity framework?](https://www.g2.com/discussions/what-is-sanity-framework)
- [What is sanity IO used for?](https://www.g2.com/discussions/what-is-sanity-io-used-for) - 4 comments
- [What is sanity software?](https://www.g2.com/discussions/what-is-sanity-software) - 3 comments
- [What are the features of sanity testing?](https://www.g2.com/discussions/what-are-the-features-of-sanity-testing) - 1 comment

### 10. [CoreMedia](https://www.g2.com/products/coremedia/reviews)
CoreMedia is a composable Digital Experience Platform (DXP) designed to help enterprises create and manage personalized, omnichannel customer experiences across various platforms. This includes websites, mobile applications, chatbots, messaging services, and even human-assisted interactions through video or phone. By offering a comprehensive solution, CoreMedia enables businesses to engage their customers effectively at every touchpoint, ensuring a seamless experience regardless of the channel used. The CoreMedia Experience Platform is anchored by a hybrid headless Content Management System (CMS) that integrates content management with real-time data and brand-aware artificial intelligence. This innovative architecture allows organizations to leverage intelligent automation and user-level personalization, facilitating marketing efforts at scale while ensuring global content delivery. The platform&#39;s flexibility also supports localization to meet regional needs, all managed through a single, user-friendly interface. This capability is particularly beneficial for enterprises looking to maintain a consistent brand voice while catering to diverse customer preferences. CoreMedia is trusted by notable brands such as Henkel, Deutsche Telekom, and MASORANGE, demonstrating its effectiveness in bridging online and offline experiences. The platform combines AI-driven tools with human interaction to support customers throughout their journey, enhancing engagement and satisfaction. By automating routine tasks and optimizing content operations, CoreMedia allows teams to manage their digital experiences more efficiently while retaining control over their content strategies. One of the key features of CoreMedia is its built-in AI capabilities, which adapt interactions in real time based on user behavior and preferences. This not only streamlines content management processes but also enhances the overall customer experience by providing timely and relevant information. Additionally, the platform&#39;s ability to integrate seamlessly into existing technology stacks offers organizations full flexibility in deployment options, whether on-premise, in a private or public cloud, or through a Software as a Service (SaaS) model. This adaptability makes CoreMedia a valuable asset for enterprises aiming to enhance their digital presence and drive customer engagement across multiple channels.


**Average Rating:** 4.4/5.0
**Total Reviews:** 81
**How Do G2 Users Rate CoreMedia?**

- **Web Analytics:** 7.8/10 (Category avg: 8.1/10)
- **Audience Insights:** 6.8/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 7.6/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)

**Who Is the Company Behind CoreMedia?**

- **Seller:** [CoreMedia](https://www.g2.com/sellers/coremedia)
- **Company Website:** https://www.coremedia.com/
- **Year Founded:** 1996
- **HQ Location:** Hamburg, Germany
- **Twitter:** @CoreMedia (1,756 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/coremedia-ag/ (167 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Apparel &amp; Fashion, Marketing and Advertising
- **Company Size:** 44% Enterprise, 29% Mid-Market


#### What Are CoreMedia's Pros and Cons?

**Pros:**

- Ease of Use (26 reviews)
- Integrations (23 reviews)
- Content Management (22 reviews)
- Customizability (21 reviews)
- Customization (21 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Complexity (14 reviews)
- Complex Features (12 reviews)
- Steep Learning Curve (12 reviews)
- Difficult Usability (11 reviews)


### What Do G2 Reviewers Say About CoreMedia?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of CoreMedia, making it accessible for both developers and non-developers alike.
- Users highly value CoreMedia&#39;s **seamless integration capabilities** , enhancing its functionality across various essential systems and tools.
- Users value the **robust content management capabilities** of CoreMedia, appreciating its flexibility and seamless integration.
- Users value the **customizability** of CoreMedia, enabling configurations that meet diverse customer demands effectively.
- Users value the **customization options** in CoreMedia, allowing tailored configurations to meet diverse customer needs efficiently.

**Cons:**

- Users find the **steep learning curve** of CoreMedia challenging, requiring extensive onboarding to become proficient.
- Users face **complexity issues** with CoreMedia, experiencing steep learning curves and unintuitive interface challenges.
- Users find the **complex features** of CoreMedia make it hard to navigate and can increase costs unexpectedly.
- Users face a **steep learning curve** with CoreMedia, requiring significant time and effort to master the complexities.
- Users highlight **difficult usability** in CoreMedia, citing a non-intuitive interface and cumbersome workflows that hinder efficiency.

#### What Are Recent G2 Reviews of CoreMedia?

**"[Agile and reliable platform for customer communications](https://www.g2.com/survey_responses/coremedia-review-12510655)"**

**Rating:** 4.5/5.0 stars
*— Daniel A.*

[Read full review](https://www.g2.com/survey_responses/coremedia-review-12510655)

---

**"[Close and human support: always available and highly recommended](https://www.g2.com/survey_responses/coremedia-review-12593368)"**

**Rating:** 4.5/5.0 stars
*— Jaime F.*

[Read full review](https://www.g2.com/survey_responses/coremedia-review-12593368)

---


#### What Are G2 Users Discussing About CoreMedia?

- [What is CoreMedia used for?](https://www.g2.com/discussions/what-is-coremedia-used-for)

### 11. [Ibexa DXP](https://www.g2.com/products/ibexa-dxp/reviews)
Ibexa Digital Experience Platform (DXP) is a comprehensive software solution designed to assist organizations in transforming their traditional sales strategies into seamless and engaging buying experiences. This platform serves as a single technology stack that enables businesses to design, manage, and optimize all critical touchpoints throughout the customer journey. By leveraging an API-first approach, Ibexa DXP offers extensive flexibility and modularity, allowing companies to tailor the platform to meet their unique operational requirements. Targeted primarily at medium to large enterprises, Ibexa DXP is particularly beneficial for organizations seeking to enhance their digital presence and improve customer interactions. The platform is ideal for businesses that require a robust solution for content management, customer engagement, and e-commerce capabilities. With its modular architecture, companies can select the components that best fit their needs, ensuring a customized experience that aligns with their strategic goals. Ibexa DXP offers three distinct products: Ibexa Headless, Ibexa Experience, and Ibexa Commerce. Each product is designed to address specific business needs, providing organizations with the tools necessary to create personalized and dynamic digital experiences. Ibexa Headless allows for the separation of the front-end and back-end, enabling developers to build highly responsive applications that can be easily integrated with various content sources. Ibexa Experience focuses on delivering rich content management features, empowering marketers to create engaging and relevant content for their audiences. Ibexa Commerce, on the other hand, equips businesses with the e-commerce functionalities required to manage online sales effectively. Key features of Ibexa DXP include advanced content management capabilities, customizable workflows, and robust analytics tools. These features enable organizations to streamline their operations, enhance collaboration among teams, and gain valuable insights into customer behavior. The platform&#39;s modularity ensures that businesses can scale their digital solutions as needed, adapting to changing market conditions and customer expectations. By providing a unified approach to managing customer interactions, Ibexa DXP stands out as a versatile solution that supports organizations in their digital transformation journey, ultimately driving improved customer satisfaction and loyalty.


**Average Rating:** 4.2/5.0
**Total Reviews:** 90
**How Do G2 Users Rate Ibexa DXP?**

- **Web Analytics:** 6.3/10 (Category avg: 8.1/10)
- **Audience Insights:** 6.0/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 5.9/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.1/10)

**Who Is the Company Behind Ibexa DXP?**

- **Seller:** [Ibexa](https://www.g2.com/sellers/ibexa)
- **Company Website:** https://www.ibexa.co/
- **Year Founded:** 1999
- **HQ Location:** Oslo, Norway
- **Twitter:** @IBEXA (2 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ibexa (159 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Internet, Information Technology and Services
- **Company Size:** 34% Mid-Market, 27% Small-Business


#### What Are Ibexa DXP's Pros and Cons?

**Pros:**

- Flexibility (18 reviews)
- Content Management (14 reviews)
- Integrations (14 reviews)
- Customizability (12 reviews)
- Ease of Use (12 reviews)

**Cons:**

- Expensive (9 reviews)
- Content Management (5 reviews)
- Editor Issues (5 reviews)
- Missing Features (5 reviews)
- Pricing Issues (5 reviews)


### What Do G2 Reviewers Say About Ibexa DXP?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **flexibility** of Ibexa DXP, enabling extensive customization for diverse applications and websites.
- Users value the **coherent content management** interface in Ibexa DXP, enhancing efficiency across various domains and tools.
- Users value the **integration possibilities** of Ibexa DXP, which enhance flexibility and connectivity across systems effortlessly.
- Users value the **extensive customizability** of Ibexa DXP, allowing tailored solutions for their unique needs and specifications.
- Users find Ibexa DXP to be **extremely easy and intuitive** , enhancing efficiency and productivity across various tasks.

**Cons:**

- Users find Ibexa DXP to be **expensive** , particularly with its licensing and PaaS costs impacting overall value.
- Users express frustration with **the complex content management system** , which hampers efficiency and requires significant technical expertise.
- Users face **editor issues** with the back-office experience, finding it cumbersome and lacking intuitive workflows.
- Users highlight **missing features** like SVG support and customization options, affecting usability and efficiency.
- Users highlight **pricing issues** due to rigid models, finding them costly and inflexible for growing companies.

#### What Are Recent G2 Reviews of Ibexa DXP?

**"[Modern CMS solution with User Friendly experience](https://www.g2.com/survey_responses/ibexa-dxp-review-10360926)"**

**Rating:** 5.0/5.0 stars
*— Maksym M.*

[Read full review](https://www.g2.com/survey_responses/ibexa-dxp-review-10360926)

---

**"[A Modern, Flexible Platform That Empowers Our Team](https://www.g2.com/survey_responses/ibexa-dxp-review-12441517)"**

**Rating:** 4.5/5.0 stars
*— Svitlana L.*

[Read full review](https://www.g2.com/survey_responses/ibexa-dxp-review-12441517)

---


#### What Are G2 Users Discussing About Ibexa DXP?

- [What is Ibexa DXP (formerly eZ Platform Enterprise Edition) used for?](https://www.g2.com/discussions/what-is-ibexa-dxp-formerly-ez-platform-enterprise-edition-used-for) - 1 comment, 2 upvotes

### 12. [Umbraco](https://www.g2.com/products/umbraco/reviews)
Umbraco is a leading open-source .NET Core CMS with over 700,000 active installs worldwide and a vibrant community of over 220,000 members. Since its inception on February 16, 2005, Umbraco has remained an open-source project backed by a dedicated commercial company. At Umbraco, we pride ourselves on staying at the forefront of technology. Our alignment with Microsoft’s .NET release schedule ensures that Umbraco is always up-to-date with the latest .NET version. Umbraco CMS offers unparalleled flexibility, giving you full control over your website and its features. Beyond the core CMS, we provide two unique products to cater to your specific needs: Umbraco Cloud: The ideal environment for your Umbraco projects, featuring Azure Cloud hosting, automated upgrades, and streamlined workflows to maximize your productivity and project potential. Umbraco Heartcore: Our headless CMS option, equipped with fully managed APIs, GraphQL support, CDN capabilities, and more, providing a robust solution for omnichannel content delivery. Why choose Umbraco? Developers appreciate Umbraco for its flexibility and scalability. It integrates seamlessly with your code, allowing you to create a website that looks, feels, and operates exactly as you envision. With open-source code and APIs, Umbraco is easily extendable and adaptable to meet diverse requirements. For content editors and marketers, Umbraco delivers an exceptional editing experience. Our CMS includes intuitive features and workflows designed to enhance content creation and management. If you have specific needs, Umbraco’s backend can be customized by developers to fit perfectly. Our mission is to provide a platform that empowers you to manage your projects your way. By keeping our system open and adaptable, we ensure that Umbraco remains relevant and efficient for a wide range of project requirements.


**Average Rating:** 4.5/5.0
**Total Reviews:** 969
**How Do G2 Users Rate Umbraco?**

- **Web Analytics:** 7.9/10 (Category avg: 8.1/10)
- **Audience Insights:** 7.3/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 7.4/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)

**Who Is the Company Behind Umbraco?**

- **Seller:** [Umbraco](https://www.g2.com/sellers/umbraco)
- **Company Website:** https://umbraco.com
- **Year Founded:** 2005
- **HQ Location:** Odense
- **Twitter:** @umbraco (3,526 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/804354/ (189 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Software Engineer, Developer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Small-Business, 35% Mid-Market


#### What Are Umbraco's Pros and Cons?

**Pros:**

- Ease of Use (109 reviews)
- Content Management (67 reviews)
- Intuitive (55 reviews)
- Features (51 reviews)
- Customizability (44 reviews)

**Cons:**

- Learning Curve (26 reviews)
- Limited Features (23 reviews)
- Poor Usability Design (22 reviews)
- Difficult Usability (19 reviews)
- Editor Limitations (19 reviews)


### What Do G2 Reviewers Say About Umbraco?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Umbraco&#39;s **ease of use** exceptional, facilitating straightforward content updates and efficient organization.
- Users value the **effective content management** capabilities of Umbraco, enhancing usability and performance across the platform.
- Users value the **intuitive design** of Umbraco, making it easy and effective for both developers and editors.
- Users praise Umbraco for its **intuitive backend features** , simplifying development and enhancing the overall user experience.
- Users love the **customizability** of Umbraco, enabling tailored solutions that suit diverse business needs effortlessly.

**Cons:**

- Users find the **learning curve steep** with Umbraco, needing more time and technical knowledge to adjust effectively.
- Users find the **limited database support** of Umbraco restrictive, wishing for more options like Postgres.
- Users find Umbraco&#39;s **poor usability design** frustrating, especially newcomers facing a steep learning curve and unclear documentation.
- Users find the **difficult usability** of Umbraco frustrating, preferring more user-friendly alternatives like WordPress.
- Users often face **editor limitations** , struggling with formatting, accessibility checks, and control over module appearance.

#### What Are Recent G2 Reviews of Umbraco?

**"[A Flexible CMS That Scales with Business Needs](https://www.g2.com/survey_responses/umbraco-review-10731071)"**

**Rating:** 5.0/5.0 stars
*— JERIN J.*

[Read full review](https://www.g2.com/survey_responses/umbraco-review-10731071)

---

**"[Structured Delivery API with Clean JSON for Headless Development](https://www.g2.com/survey_responses/umbraco-review-12341706)"**

**Rating:** 4.5/5.0 stars
*— Abhishek K.*

[Read full review](https://www.g2.com/survey_responses/umbraco-review-12341706)

---


#### What Are G2 Users Discussing About Umbraco?

- [What is Umbraco used for?](https://www.g2.com/discussions/umbraco-what-is-umbraco-used-for) - 1 comment
- [How much does umbraco cost?](https://www.g2.com/discussions/how-much-does-umbraco-cost) - 2 comments
- [Is umbraco better than WordPress?](https://www.g2.com/discussions/is-umbraco-better-than-wordpress) - 2 comments
- [Is umbraco any good?](https://www.g2.com/discussions/is-umbraco-any-good) - 2 comments
- [What is umbraco used for?](https://www.g2.com/discussions/what-is-umbraco-used-for) - 1 comment

### 13. [Hygraph](https://www.g2.com/products/hygraph/reviews)
Whatever you imagine – whether it’s a global news platform, an ecommerce experience, a learning app, a content hub, or something entirely unique – you can build it with Hygraph. Hygraph is the leading headless CMS for enterprises building content-rich websites, apps, and digital products. It gives teams the tools to create, manage, and deliver structured content anywhere – across web, mobile, or any other platform. With a powerful GraphQL API, flexible content modeling, and fine-grained permissions, both developers and content teams can move faster and work better together. Hygraph is built to handle complex content needs while staying easy to use, so your team can focus on delivering great digital experiences.


**Average Rating:** 4.4/5.0
**Total Reviews:** 729
**How Do G2 Users Rate Hygraph?**

- **Web Analytics:** 8.2/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.0/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 7.8/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Hygraph?**

- **Seller:** [Hygraph](https://www.g2.com/sellers/hygraph)
- **Company Website:** https://hygraph.com/
- **Year Founded:** 2017
- **HQ Location:** Berlin
- **Twitter:** @hygraph (5,094 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18152461/ (65 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Software Engineer, Web Developer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 64% Small-Business, 29% Mid-Market


#### What Are Hygraph's Pros and Cons?

**Pros:**

- Ease of Use (133 reviews)
- Content Management (91 reviews)
- API Integration (82 reviews)
- Integrations (73 reviews)
- Flexibility (72 reviews)

**Cons:**

- Learning Curve (86 reviews)
- Learning Difficulty (42 reviews)
- Expensive (37 reviews)
- Difficult Usability (36 reviews)
- Pricing Issues (32 reviews)


### What Do G2 Reviewers Say About Hygraph?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find the **ease of use** in Hygraph to be intuitive and perfectly suited for their content organization needs.
- Users value the **flexible and intuitive content management system** of Hygraph, enhancing their overall experience.
- Users highlight the **fast and easy API integration** of Hygraph, enhancing workflow and boosting productivity for teams.
- Users value the **seamless integrations** with GraphQL, enhancing workflow and boosting productivity across teams.
- Users value the **flexibility** of Hygraph, enjoying a developer-friendly environment and streamlined content organization.

**Cons:**

- Users experience a notable **learning curve** , particularly affecting newcomers lacking a technical background in CMS platforms.
- Users find **learning difficulty** in navigating Hygraph, especially for non-tech individuals and newcomers to content management.
- Users find the **expensive pricing structure** of Hygraph restrictive, especially for smaller teams and projects.
- Users find the **difficult usability** of Hygraph challenging, especially for non-technical team members needing guidance.
- Users find **pricing issues** challenging, especially with higher costs for advanced features and limits on free plans.

#### What Are Recent G2 Reviews of Hygraph?

**"[Great CMS but can get even better](https://www.g2.com/survey_responses/hygraph-review-8914469)"**

**Rating:** 4.0/5.0 stars
*— Veronica G.*

[Read full review](https://www.g2.com/survey_responses/hygraph-review-8914469)

---

**"[Fast, Familiar CMS Editor with Useful AI and Amazing Hygraph Support](https://www.g2.com/survey_responses/hygraph-review-12998721)"**

**Rating:** 4.0/5.0 stars
*— Becky L.*

[Read full review](https://www.g2.com/survey_responses/hygraph-review-12998721)

---



### 14. [Storyblok](https://www.g2.com/products/storyblok/reviews)
Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. It’s Joyful Headless™, and it changes everything.


**Average Rating:** 4.5/5.0
**Total Reviews:** 580
**How Do G2 Users Rate Storyblok?**

- **Web Analytics:** 8.1/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.0/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 8.1/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)

**Who Is the Company Behind Storyblok?**

- **Seller:** [Storyblok](https://www.g2.com/sellers/storyblok)
- **Company Website:** https://www.storyblok.com
- **Year Founded:** 2017
- **HQ Location:** Linz, Oberösterreich
- **Twitter:** @storyblok (9,265 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/17989065/ (318 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Software Engineer, Frontend Developer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Small-Business, 29% Mid-Market


#### What Are Storyblok's Pros and Cons?

**Pros:**

- Ease of Use (111 reviews)
- Intuitive (71 reviews)
- Content Management (69 reviews)
- Features (60 reviews)
- Easy Setup (48 reviews)

**Cons:**

- Learning Curve (37 reviews)
- Expensive (22 reviews)
- Missing Features (19 reviews)
- Lack of Features (18 reviews)
- Pricing Issues (18 reviews)


### What Do G2 Reviewers Say About Storyblok?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Storyblok&#39;s **ease of use** remarkable, thanks to its intuitive visual editor and flexible content management features.
- Users find Storyblok **intuitive and easy to use** , enhancing project management across various platforms seamlessly.
- Users value the **intuitive visual editor and live preview** , making content creation efficient and collaborative.
- Users appreciate the **real-time visual editor** of Storyblok, enhancing their productivity with seamless updates and easy content management.
- Users find the **easy setup** of Storyblok allows for quick integration and efficient website management.

**Cons:**

- Users find the **learning curve steep** , requiring time to understand components and schemas effectively.
- Users find the **pricing structure of Storyblok increasingly expensive** , making it challenging to justify for budget-conscious teams.
- Users often feel the lack of **missing features** limits their design options and complicates content creation.
- Users express a desire for **additional features** in Storyblok to improve design options and ease of use.
- Users find the **pricing structure challenging** , especially smaller companies struggling with the jump in user costs.

#### What Are Recent G2 Reviews of Storyblok?

**"[Storyblok stands out in a crowded CMS landscape](https://www.g2.com/survey_responses/storyblok-review-12563261)"**

**Rating:** 5.0/5.0 stars
*— Danielle v.*

[Read full review](https://www.g2.com/survey_responses/storyblok-review-12563261)

---

**"[Storyblok Makes Content Management Easy for Developers and Editors](https://www.g2.com/survey_responses/storyblok-review-13109813)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Program Development*

[Read full review](https://www.g2.com/survey_responses/storyblok-review-13109813)

---


#### What Are G2 Users Discussing About Storyblok?

- [What is Storyblok used for?](https://www.g2.com/discussions/what-is-storyblok-used-for) - 2 comments

### 15. [HCL Digital Experience](https://www.g2.com/products/hcl-digital-experience/reviews)
HCL DX is the trusted and proven platform for organizations worldwide that meets the demanding requirements necessary to digitize business-critical processes and make them available to online audiences. These digital experiences must be always available, secure, and scalable.&amp;nbsp;And, you need a variety of backend integrations, all with secure data transfer and role-based user authentication, as well as tools for the business to manage the content/experience. HCL Digital Experience provides all these capabilities and tools needed and necessary for enterprises to meet these complex demands.&amp;nbsp;Our flexible deployment alternatives allow you to easily integrate into your existing tech stack and scale elastically on-demand with Docker and Kubernetes support.&amp;nbsp;For your business users responsible for the digital content we provide&amp;nbsp;intuitive experience management tooling to empower them to solve challenges and make changes as required — without having to call IT. This is not the solution to stand up simple content sites.&amp;nbsp;This is what you need when a solution must be performant, scale, be secure, and support authentication for security and personalization. HCL DX is what you need to ease the integration of&amp;nbsp;myriad application, process, data and systems required to deliver an experience that matters.


**Average Rating:** 3.8/5.0
**Total Reviews:** 25
**How Do G2 Users Rate HCL Digital Experience?**

- **Web Analytics:** 6.5/10 (Category avg: 8.1/10)
- **Audience Insights:** 7.3/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 6.7/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.1/10)

**Who Is the Company Behind HCL Digital Experience?**

- **Seller:** [HCL Technologies](https://www.g2.com/sellers/hcl-technologies)
- **Year Founded:** 1999
- **HQ Location:** Noida, Uttar Pradesh
- **Twitter:** @hcltech (425,043 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1756/ (246,058 employees on LinkedIn®)
- **Ownership:** NSE - National Stock Exchange of India

**Who Uses This Product?**
- **Top Industries:** Banking
- **Company Size:** 66% Enterprise, 25% Mid-Market



#### What Are Recent G2 Reviews of HCL Digital Experience?

**"[IBM digital experience manager](https://www.g2.com/survey_responses/hcl-digital-experience-review-1962104)"**

**Rating:** 4.0/5.0 stars
*— Rekha V.*

[Read full review](https://www.g2.com/survey_responses/hcl-digital-experience-review-1962104)

---

**"[Digitize to businesses critical processes and make them available online.](https://www.g2.com/survey_responses/hcl-digital-experience-review-4650359)"**

**Rating:** 5.0/5.0 stars
*— Jeanne A.*

[Read full review](https://www.g2.com/survey_responses/hcl-digital-experience-review-4650359)

---


#### What Are G2 Users Discussing About HCL Digital Experience?

- [What is HCL Digital Experience used for?](https://www.g2.com/discussions/what-is-hcl-digital-experience-used-for)

### 16. [Optimizely One](https://www.g2.com/products/optimizely-one/reviews)
Optimizely One is an AI-powered digital experience platform that unifies content, experimentation, personalization, and analytics—with AI at the core. Built on a modern, cloud-native and extensible architecture, Optimizely One is a single, fully-unified platform that powers every stage of the marketing lifecycle—from content planning and creation, to publishing and personalization, to experimentation and warehouse-native analytics. And with Optimizely Opal, the agent orchestration platform for marketing, deeply embedded across the entire suite, teams can deploy AI agents to automate workflows and accelerate results. Ready to learn more? Contact us to see how Optimizely can transform your digital experience. Why Optimizely •10,000+ brands run on Optimizely globally, including Salesforce, Zoom, and Capital One •6× Leader in the Gartner Magic Quadrant for Digital Experience Platforms (2020–2025) •Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025 — highest possible scores across 15 criteria including content management, agent orchestration framework, brand-aligned content generation, experience experimentation and personalization, and more •1,500 employees and 700+ partners worldwide •Enterprise-grade security, scalability, and compliance


**Average Rating:** 4.2/5.0
**Total Reviews:** 53
**How Do G2 Users Rate Optimizely One?**

- **Web Analytics:** 6.7/10 (Category avg: 8.1/10)
- **Audience Insights:** 7.3/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 7.2/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.1/10)

**Who Is the Company Behind Optimizely One?**

- **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81)
- **Year Founded:** 1994
- **HQ Location:** New York
- **Twitter:** @Optimizely (28,791 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/optimizely/ (1,650 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software
- **Company Size:** 40% Mid-Market, 31% Enterprise


#### What Are Optimizely One's Pros and Cons?

**Pros:**

- Customization (3 reviews)
- Personalization (2 reviews)
- Team Collaboration (2 reviews)
- A/B Testing (1 reviews)
- Automation (1 reviews)

**Cons:**

- Learning Difficulty (2 reviews)
- Complex Features (1 reviews)
- Difficult Learning (1 reviews)
- Difficult Usability (1 reviews)
- Initial Difficulty (1 reviews)


### What Do G2 Reviewers Say About Optimizely One?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **customization capabilities** of Optimizely One, enhancing teamwork and engagement with tailored content management.
- Users appreciate the **personalization capabilities** of Optimizely One, enhancing their digital marketing efforts with tailored insights and tools.
- Users value the **team collaboration** features of Optimizely One, enhancing project monitoring and cross-team engagement.
- Users value the **comprehensive tools** in Optimizely One for effective personalization and A/B testing in marketing.
- Users value the **automation of workflows** , effectively aligning marketing efforts with company needs and target audiences.

**Cons:**

- Users find Optimizely One&#39;s interface to be **difficult to understand** , especially with its advanced features and complexities.
- Users find the **advanced features** sometimes difficult to understand, leading to a challenging user experience.
- Users find the **difficult learning** curve challenging when trying to understand Optimizely One&#39;s advanced features.
- Users find Optimizely One to have **difficult usability** , making it challenging to navigate and use effectively.
- Users find Optimizely One has a lot to offer, but face **initial difficulty** in navigating its features effectively.

#### What Are Recent G2 Reviews of Optimizely One?

**"[You receive exactly what you paid for with Optimizely.](https://www.g2.com/survey_responses/optimizely-one-review-10052616)"**

**Rating:** 4.5/5.0 stars
*— Dianna G.*

[Read full review](https://www.g2.com/survey_responses/optimizely-one-review-10052616)

---

**"[Optimizely One should be call Easlily One!](https://www.g2.com/survey_responses/optimizely-one-review-10954457)"**

**Rating:** 5.0/5.0 stars
*— Evie L.*

[Read full review](https://www.g2.com/survey_responses/optimizely-one-review-10954457)

---


#### What Are G2 Users Discussing About Optimizely One?

- [What is Optimizely Digital Experience Platform used for?](https://www.g2.com/discussions/what-is-optimizely-digital-experience-platform-used-for)

### 17. [Kentico](https://www.g2.com/products/kentico/reviews)
One platform, endless possibilities. Kentico is a content management system and commerce platform, with built-in digital marketing and AI capabilities that help deliver personalized customer experiences through websites, microsites, emails, and other digital channels. It consolidates marketing tools to improve efficiency, drive stronger customer engagement, and reach business goals faster. Reduce the complexity of your marketing technologies and take control of your content across your websites, microsites, emails, and other digital channels.


**Average Rating:** 4.4/5.0
**Total Reviews:** 329
**How Do G2 Users Rate Kentico?**

- **Web Analytics:** 8.8/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.9/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 8.7/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)

**Who Is the Company Behind Kentico?**

- **Seller:** [Kentico](https://www.g2.com/sellers/kentico-2026-07-08)
- **Company Website:** https://www.kentico.com/
- **Year Founded:** 2004
- **HQ Location:** Brno
- **Twitter:** @Kentico (12,397 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/373060/ (211 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Software Engineer, Software Developer
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 41% Mid-Market, 33% Small-Business


#### What Are Kentico's Pros and Cons?

**Pros:**

- Content Management (18 reviews)
- Ease of Use (16 reviews)
- Features (10 reviews)
- Customizability (7 reviews)
- Ease of Creation (7 reviews)

**Cons:**

- Expensive (6 reviews)
- Learning Curve (4 reviews)
- Limited Customization (3 reviews)
- Limited Features (3 reviews)
- Complex Customization (2 reviews)


### What Do G2 Reviewers Say About Kentico?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **simplicity and efficiency** of Kentico&#39;s content management, enhancing audience engagement and team collaboration.
- Users praise the **ease of use** of Kentico, with intuitive drag-and-drop features enhancing content creation and collaboration.
- Users value the **robust features** of Kentico, praising its ease of use and effective collaboration tools.
- Users value the **extensive customizability** of Kentico, enhancing their ability to meet diverse business needs effectively.
- Users appreciate the **ease of creation** with Kentico&#39;s intuitive WYSIWYG editor, facilitating efficient content management and engagement.

**Cons:**

- Users find Kentico to be **expensive** , making it a barrier for newcomers and small businesses.
- Users often struggle with a **steep learning curve** , requiring significant time to master Kentico&#39;s interface and functionalities.
- Users face **limited customization options** in Kentico, often needing costly consultations for complex development needs.
- Users note the **limited features** of Kentico, particularly regarding domain management and uncertainties with product transitions.
- Users find the **complex customizations** in Kentico challenging, requiring extra development effort for integrations and workflows.

#### What Are Recent G2 Reviews of Kentico?

**"[flexible, CMS with strong support for marketing autonomy and multi-channel content delivery](https://www.g2.com/survey_responses/kentico-review-11421870)"**

**Rating:** 4.5/5.0 stars
*— hari S.*

[Read full review](https://www.g2.com/survey_responses/kentico-review-11421870)

---

**"[All-in-One Flexibility with a Learning Curve](https://www.g2.com/survey_responses/kentico-review-12673121)"**

**Rating:** 4.5/5.0 stars
*— Ashish K.*

[Read full review](https://www.g2.com/survey_responses/kentico-review-12673121)

---


#### What Are G2 Users Discussing About Kentico?

- [Who uses Kentico?](https://www.g2.com/discussions/kentico-who-uses-kentico) - 2 comments
- [What does Kentico do?](https://www.g2.com/discussions/what-does-kentico-do)
- [Is kentico free?](https://www.g2.com/discussions/is-kentico-free) - 1 comment
- [Is kentico a good CMS?](https://www.g2.com/discussions/is-kentico-a-good-cms) - 1 comment

### 18. [Neptune DXP](https://www.g2.com/products/neptune-dxp/reviews)
Neptune DXP is a no-code/low-code application development platform specifically designed to facilitate the creation and management of applications within the SAP ecosystem and beyond. This innovative solution empowers users to develop, run, and orchestrate modern applications with ease, significantly accelerating the development process compared to traditional methods. By leveraging its unique capabilities, organizations can streamline their operations and enhance their agility in an ever-evolving technological landscape. Targeted primarily at enterprises that utilize SAP systems or integrate SAP with various Software as a Service (SaaS) applications, Neptune DXP caters to a diverse range of professionals, including IT departments, business analysts, and application developers. The platform is particularly advantageous for organizations seeking to improve operational efficiency, as it allows users with limited coding experience to create applications, thereby broadening access to app development within the organization. This democratization of development fosters collaboration between technical and non-technical teams, driving innovation and responsiveness. One of the standout features of Neptune DXP is its ability to seamlessly integrate SAP and non-SAP systems, ensuring that organizations can maximize their existing investments while adopting new technologies. This integration capability is crucial for enterprises that rely on a mix of legacy systems and modern applications. Additionally, Neptune DXP is built with enterprise-grade governance in mind, providing the necessary security and compliance measures that large organizations require to navigate complex regulatory environments effectively. The platform&#39;s performance metrics are particularly impressive, enabling users to build applications up to ten times faster while reducing development effort by as much as 80%. This level of efficiency not only accelerates time-to-market for new applications but also allows teams to allocate resources more effectively, ultimately driving productivity. With a robust user base of over 850 customers and 4 million users, Neptune DXP has established a strong presence in the market, supported by a network of more than 100 certified partners who assist with implementation and integration. Neptune DXP distinguishes itself in the no-code/low-code platform category by combining AI capabilities with a solid SAP-native foundation. This unique positioning enables enterprises to harness the power of artificial intelligence while maintaining control over their application development processes. By adopting Neptune DXP, organizations can drive innovation, enhance productivity, and achieve their digital transformation objectives more efficiently.


**Average Rating:** 4.5/5.0
**Total Reviews:** 212
**How Do G2 Users Rate Neptune DXP?**

- **Web Analytics:** 8.3/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.2/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 8.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)

**Who Is the Company Behind Neptune DXP?**

- **Seller:** [Neptune Software](https://www.g2.com/sellers/neptune-software)
- **Company Website:** https://www.neptune-software.com/
- **Year Founded:** 2011
- **HQ Location:** Oslo, Oslo
- **Twitter:** @NeptSoft (1,279 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/neptune-software/ (205 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Software Engineer, Consultant
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 42% Enterprise, 31% Small-Business


#### What Are Neptune DXP's Pros and Cons?

**Pros:**

- Ease of Use (6 reviews)
- Low Code (4 reviews)
- Low Coding (4 reviews)
- Mobile Apps (4 reviews)
- Customer Support (3 reviews)

**Cons:**

- Learning Curve (5 reviews)
- Expertise Required (3 reviews)
- Learning Difficulty (3 reviews)
- Steep Learning Curve (3 reviews)
- Complexity (2 reviews)


### What Do G2 Reviewers Say About Neptune DXP?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Neptune DXP, benefiting from its intuitive drag and drop functionality.
- Users love the **easy low-code app development** with Neptune DXP, enhancing efficiency and flexibility for all developers.
- Users find Neptune DXP&#39;s **low-code approach** simplifies app development, enabling both novice and expert developers to thrive.
- Users praise the **offline support for mobile apps** , enhancing accessibility and efficiency for remote work situations.
- Users highly value the **strong customer support** of Neptune DXP, noting its responsiveness and 24/7 availability.

**Cons:**

- Users face a **steep learning curve** with Neptune DXP, requiring support and better documentation for easier navigation.
- Users find a **complex learning curve** for Neptune DXP, requiring technical skills and initial support for effective use.
- Users face a **steep learning curve** with Neptune DXP, especially without detailed documentation or prior technical skills.
- Users note a **steep learning curve** with Neptune DXP, making initial navigation and implementation challenging for newcomers.
- Users find the **complex learning curve** of Neptune DXP challenging, especially for those new to low-code platforms.

#### What Are Recent G2 Reviews of Neptune DXP?

**"[Neptune DXP Speeds Delivery of Modern, User-Friendly SAP Apps](https://www.g2.com/survey_responses/neptune-dxp-review-13107567)"**

**Rating:** 4.5/5.0 stars
*— Pierre D.*

[Read full review](https://www.g2.com/survey_responses/neptune-dxp-review-13107567)

---

**"[Flexibility and Scalability Come at a Cost](https://www.g2.com/survey_responses/neptune-dxp-review-8323374)"**

**Rating:** 4.5/5.0 stars
*— Walid R.*

[Read full review](https://www.g2.com/survey_responses/neptune-dxp-review-8323374)

---


#### What Are G2 Users Discussing About Neptune DXP?

- [What is Neptune DXP used for?](https://www.g2.com/discussions/what-is-neptune-dxp-used-for) - 1 upvote

### 19. [dotCMS](https://www.g2.com/products/dotcms/reviews)
dotCMS is a visual headless content management system (CMS) designed to assist compliance-led organizations in the creation, management, and publication of digital content across various sites, brands, and channels from a unified platform. This innovative solution combines the flexibility of a headless CMS with a user-friendly visual editing interface, making it suitable for both developers and content teams. The platform is particularly relevant for organizations that prioritize governance and compliance, such as those in financial services, healthcare, government, telecom, and manufacturing. It is ideal for use cases that involve managing multi-site brand and regional websites, intranets, customer portals, product and marketing sites, and localized content. By providing a centralized system, dotCMS allows users to maintain control over their content while ensuring that it meets regulatory requirements. Key features of dotCMS include its API-first design, which supports GraphQL, REST, and Page API, enabling developers to integrate with various front-end technologies like React, Next.js, and Angular. This flexibility allows for seamless integration with other systems, such as commerce, digital asset management (DAM), and product information management (PIM). Content editors benefit from a visual interface that includes drag-and-drop functionality and live preview capabilities, streamlining the content creation process. Governance and compliance are at the forefront of dotCMS&#39;s offerings, with built-in workflows, approval processes, audit trails, granular permissions, and version history. This ensures that organizations can maintain oversight of their content operations, with configurable roles and multi-step approval processes that enhance accountability. Furthermore, dotCMS is aligned with enterprise security and compliance standards, such as SOC 2 Type II and ISO 27001, providing peace of mind for organizations handling sensitive information. Organizations like BNP Paribas, Telus, and various regional health systems utilize dotCMS to consolidate their content platforms, standardize governance practices, and reduce operational overhead. The platform is tailored for teams that require both content flexibility and stringent control over publishing processes, making it a robust solution for managing digital content in a compliant manner.


**Average Rating:** 4.1/5.0
**Total Reviews:** 110
**How Do G2 Users Rate dotCMS?**

- **Web Analytics:** 8.0/10 (Category avg: 8.1/10)
- **Audience Insights:** 7.7/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 8.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind dotCMS?**

- **Seller:** [dotCMS](https://www.g2.com/sellers/dotcms)
- **Company Website:** https://dotcms.com
- **Year Founded:** 2003
- **HQ Location:** Miami, Florida
- **Twitter:** @dotcms (1,334 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2307658/ (76 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Higher Education, Information Technology and Services
- **Company Size:** 47% Enterprise, 44% Mid-Market


#### What Are dotCMS's Pros and Cons?

**Pros:**

- Content Management (5 reviews)
- Ease of Use (4 reviews)
- Customer Support (3 reviews)
- Integrations (3 reviews)
- API Flexibility (2 reviews)

**Cons:**

- Learning Curve (3 reviews)
- Developer Challenges (2 reviews)
- Expensive (2 reviews)
- Steep Learning Curve (2 reviews)
- Bugs (1 reviews)


### What Do G2 Reviewers Say About dotCMS?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value dotCMS for its **easy-to-use content management** system that supports both beginners and seasoned developers effectively.
- Users find dotCMS to be **easy to use** , making content creation seamless for both novices and experts.
- Users praise the **exceptional customer support** of dotCMS, highlighting their quick response time and helpful assistance.
- Users value the **flexible integration options** in dotCMS, enabling seamless content management across various channels.
- Users value the **API flexibility** in dotCMS, enabling multiple solutions for their content management needs.

**Cons:**

- Users find the **steep learning curve** of dotCMS challenging, requiring significant coding knowledge for effective administration.
- Users face **developer challenges** with dotCMS due to inconsistent Push Publish and sparse documentation, requiring technical expertise.
- Users feel that dotCMS is **expensive** for smaller businesses, especially with its steep learning curve and advanced features.
- Users note a **steep learning curve** with dotCMS, requiring significant coding knowledge for effective administration.
- Users experience **inconsistent Push Publish functionality** that creates confusion between source and target systems.

#### What Are Recent G2 Reviews of dotCMS?

**"[Great service for flexible websites](https://www.g2.com/survey_responses/dotcms-review-9635731)"**

**Rating:** 5.0/5.0 stars
*— Jennifer W.*

[Read full review](https://www.g2.com/survey_responses/dotcms-review-9635731)

---

**"[Efficient and Friendly, But with Room to Explore More](https://www.g2.com/survey_responses/dotcms-review-12973359)"**

**Rating:** 4.0/5.0 stars
*— Jesus Eduardo G.*

[Read full review](https://www.g2.com/survey_responses/dotcms-review-12973359)

---


#### What Are G2 Users Discussing About dotCMS?

- [Why dotCMS?](https://www.g2.com/discussions/why-dotcms)
- [How much is dotCMS?](https://www.g2.com/discussions/how-much-is-dotcms)
- [Is dotCMS opensource?](https://www.g2.com/discussions/is-dotcms-opensource)
- [What does dotCMS do?](https://www.g2.com/discussions/what-does-dotcms-do)


## What Is Digital Experience Platforms (DXP)?

[Content Management Systems](https://www.g2.com/categories/content-management)

## What Software Categories Are Similar to Digital Experience Platforms (DXP)?

- [Web Content Management Software](https://www.g2.com/categories/web-content-management)
- [Headless CMS Software](https://www.g2.com/categories/headless-cms)
- [WebOps Platforms](https://www.g2.com/categories/webops-platforms)


---

## How Do You Choose the Right Digital Experience Platforms (DXP)?

### What You Should Know About Digital Experience Platforms (DXP)

### **What Does DXP Stand For?**

DXP stands for digital experience platform. DXPs are truly an all-encompassing software system that connects data and content with customers to create a seamless personalized digital customer experience. DXPs have tools that interact with all customer touchpoints, so they have components such as content hubs, CRM, UX and UI design tools, DevOps, digital asset management, data security, and more.

The development of DXPs arose out of a disconnect between customer data and how it can be leveraged in marketing channels such as websites, social media platforms, advertisements, and customer touchpoints such as customer service, e-commerce platforms, and so on.&amp;nbsp;

DXPs cover a lot of ground in terms of the functionality they provide, and each of the component pieces of a DXP are often full-fledged software themselves. These pieces include, but aren’t limited to, hybrid or headless CMS software, personalization software, marketing automation software, CRM software, data management platforms (DMP), digital analytics software, various translation and localization tools, and other assorted content management systems.

DXPs are relatively new, and most major competitors in the market arose in the past decade. There is room for fluctuation as the market settles, and market experts are watching the space closely as DXP vendors prioritize specific features, acquire other software solutions to fold into their product, and settle on definitions of the category.

#### What Types of Digital Experience Platforms (DXP) Exist?

DXPs must provide extensive feature coverage to achieve the cross-channel customer experience optimization they are intended for. As a result, vendors leverage one of two models to include all the necessary features in their solution. Both models have advantages and disadvantages depending on what software the business is already using, so buyers need to ensure their desired DXP fits with their existing software stack.

**Open DXPs**

Open DXPs may be thought of as connective tissue that integrates multiple best-of-breed solutions, allowing users to orchestrate their marketing strategy with the best available point solutions. Leveraging an open DXP is especially attractive to businesses that are already using some of the software components integrated into a given offering. The main appeal of an open DXP is the ability to use the best-of-breed solutions for the individual components needed for a DXP.

However, that strength can also be a drawback for some companies. Since open DXPs consist of multiple, integrated point solutions, users must have a strong understanding of each to get the most out of the larger DXP ecosystem. If a business hasn’t leveraged many marketing tools or content management systems in the past, jumping right into an open DXP may be challenging. Businesses considering an open DXP should ensure their workforce is either already familiar with the individual component pieces of software, or be prepared to offer comprehensive training on each solution.

**Closed DXPs**

Closed DXPs are all-in-one platforms that include all the individual pieces of a DXP in a single, unified system offered by one provider. While open DXPs integrate multiple solutions to achieve all the functionality needed for a full DXP, closed DXP providers offer a one-stop shop where buyers find all the features they need in one platform. Since all-in-one DXPs are a closed ecosystem, these types of solutions are helpful to companies that thus far haven’t invested much in their marketing stack or those looking to consolidate their stack.

As is the case with open DXPs, all-in-one solutions aren’t without potential issues. Since all the components of a closed DXP are developed and maintained by one provider, there isn’t a guarantee that the individual pieces are of best-in-class quality. Closed DXPs also host far fewer integrations with other software (ultimately, to incentivize users to utilize as much of the platform as possible). This is particularly disruptive for companies with an established marketing software stack.

### **DXP Platform Features&amp;nbsp;**

As mentioned previously, DXPs are made up of an integrated set of technologies, each with its own granular feature set, meaning they have dozens of features. Listed below are the component software within DXPs and their role within the DXP ecosystem.

1. **Hybrid or headless CMS** : Hybrid or headless CMS is a foundational component that DXPs are built on. With headless CMS, users are not required to create bespoke front ends for applications when planning and designing content delivery. This streamlined, device-agnostic content delivery allows businesses to focus their effort on the content itself and how it can be personalized and optimized.
2. **Personalization** : Efficient digital experience personalization is the overall goal of DXPs. The personalization tools within DXPs are effective because they provide direct access to multiple repositories of customer and user data. Since businesses often keep that kind of information in many disparate, disconnected silos, other personalization solutions can struggle with effectiveness. DXPs streamline personalization by integrating all these data repositories into the systems that deliver content.
3. **Marketing automation** : The digital marketing automation arm of DXPs handles broad-reaching marketing orchestration by pulling customer and user data from CRMs and data management platforms, delivering experiences across multiple channels, and pulling content from various content storage repositories.
4. **Digital asset management (DAM)**: DAM tools are content management systems that specifically handle the storage and delivery of marketing collateral. DAMs are a pivotal component within DXPs since other pieces, like marketing automation tools, pull content from them when orchestrating content campaigns.
5. **Data management platform (DMP)**: DXPs include a DMP within their offering to house customer and user data. DMPs sometimes integrate with customer relationship management (CRM) solutions to intake more customer data. DXPs are heavily reliant on the data housed within this component to create personalized content in real-time.
6. **Translation and localization** : DXPs include translation and localization tools, which are useful when businesses attempt to personalize digital experiences based on a user’s preferred location or language.
7. **E-commerce platforms** : Many DXPs also provide all the functions of an e-commerce platform, allowing businesses to run an online store within the same platform that maintains the rest of their digital presence. E-commerce websites provide many features that regular web content management software does not, like integrations with inventory management, search and navigation, and payment gateways.
8. **Digital analytics** : Gathering and applying analytics are key components within DXPs. Businesses leverage digital analytics to measure content performance and user experience, which are then used to further refine their digital experiences.

### Platform Benefits

**Potential consolidation of the marketing software stack** : Depending on solution type, industry, and size of the business, a DXP can eliminate the need for some of its individual marketing technologies. A DXP has multiple functionalities, so these platforms offer all the features of the necessary individual software, but on a unified system, making this type of solution helpful for companies that haven’t invested a lot into their marketing technology stack or for those that want to consolidate their stack.

**Optimal content usage** : Businesses strive for repeat customers, and one method of accomplishing this is via personalized content that keeps bringing customers back. Once businesses have a deeper understanding of who their customers are, what content they’re looking for, and where they are in the buying process, they can use a DXP to leverage this data to provide personalized content across numerous channels based on context, interaction history, preferences, and several other factors. In this way, DXPs ensure that the entire customer lifecycle is consistent.&amp;nbsp;

**Single control center** : DXPs allow for the control of all related business processes on a single platform, eliminating the need to switch between multiple software to perform different tasks. This makes it easier to track user behavior across various touchpoints, analyze this data, and deliver relevant content, allowing for time optimization, cost savings, and improved customer satisfaction.

### Professional &amp; Industry Cases

The solutions offered by DXPs are particularly pertinent to two departments within a business: product or development teams and marketing teams. The components in a DXP may be separated into those that create and maintain websites, apps, portals, etc., and those that create, house, deliver and analyze marketing materials. There is a significant overlap between these pieces in terms of relevancy to specific teams. While other departments like sales or customer service leverage parts of a DXP (e.g., a CRM component), developers and marketing professionals are the most likely users to leverage a DXP with a major hands-on approach.

**Developers** : One of the core components of a DXP is the hybrid or headless CMS which allows developers to create and maintain digital experiences that are device agnostic. Headless CMS are called such because they don’t provide a static front-end delivery, allowing the delivery of content to websites, desktop apps, mobile apps, and more without requiring the development of unique front ends for each. Within a DXP, developers are often tasked with creating the channels through which content will be delivered, and since DXPs utilize headless CMS, they don’t have to worry about tailor-making front-end outputs for each.

**Marketers** : The majority of components inside DXPs are primarily used by marketing professionals. Key pieces include marketing automation, digital asset management software, and personalization and segmentation. While developers handle creating marketing channels like websites and apps, marketers are tasked with creating and delivering a steady stream of personalized content through those channels. DXPs offer marketers a full suite of tools for the endeavor, including a centralized hub for customer and user data, repositories for content and assets, and myriad tools to ensure experiences are timely and personalized.

### What’s the best digital experience platform for small businesses?

For SMBs aiming to deliver engaging digital experiences without complex infrastructure, [top-rated small business digital experience platforms](https://www.g2.com/categories/digital-experience-platforms-dxp/small-business) include:

- [Webflow](https://www.g2.com/products/webflow/reviews) offers a visual web development platform that empowers marketing teams to build, manage, and optimize websites without coding. Its intuitive interface and responsive design capabilities make it ideal for small businesses seeking agility and control.
- [Sanity](https://www.g2.com/products/sanity/reviews) provides a headless CMS that enables real-time collaboration and structured content delivery across channels. Its flexibility and developer-friendly approach cater to small businesses looking to scale their digital presence.
- [Kentico](https://www.g2.com/products/kentico/reviews) delivers an integrated marketing platform with content management, digital marketing, and commerce tools. Its scalability and user-friendly interface help small businesses create personalized customer journeys.

### What’s the best digital experience platform for medium-sized companies?

For medium-sized businesses aiming to unify content, commerce, and customer engagement, top digital experience platforms on G2 include:

- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) offers a composable, enterprise-grade solution that integrates content management, personalization, commerce, and analytics. Its AI-driven features and headless capabilities are ideal for medium-sized companies scaling across multiple channels.
- [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) combines content management and customer data management. It supports headless and traditional delivery, empowering medium-sized businesses to create personalized digital experiences with easy integration into existing tech stacks.
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) focuses on commerce-driven digital experiences, offering AI-powered search, merchandising, and content management. Its intuitive interface and integration-friendly design help medium-sized companies drive personalized shopping and content experiences at scale.

### What&#39;s the best DXP provider for interactive apps?

For organizations developing interactive applications that require seamless integration, real-time personalization, and robust content management, leading DXPs based on G2 reviews include:

- [Adobe Experience Manager (AEM)](https://www.g2.com/products/adobe-experience-manager/reviews) offers a comprehensive suite that combines content management, digital asset management, and personalization tools. With its robust APIs and integration capabilities, AEM enables developers to create dynamic, interactive applications.[&amp;nbsp;](https://business.adobe.com/resources/reports/gartner-mq-digital-experience-platforms-2025.html?utm_source=chatgpt.com)
- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) is known for its flexibility and scalability. It offers a modular architecture suitable for developing interactive applications. With features like user segmentation, content targeting, and integration with various backend systems, Liferay supports the creation of personalized and engaging user experiences.
- [Optimizely One](https://www.g2.com/products/optimizely-one/reviews) focuses on experimentation and optimization, providing tools for A/B testing, personalization, and content management. Its capabilities allow developers to build interactive applications that can be continuously tested and refined to enhance user engagement.

### Alternatives

Alternatives to DXPs can replace this type of software, either partially or completely:

[WebOps platforms:](https://www.g2.com/categories/webops-platforms) WebOps platforms hone in on the rapid development capabilities found in DXPs, but remove some of the bulkier aspects of DXPs. Development-focused businesses are more likely to leverage WebOps platforms over DXPs since the former provides all of the comprehensive web and application development tools without the marketing-focused solutions in the latter.

[Web content management systems (WCMS):](https://www.g2.com/categories/web-content-management) DXPs were born out of the limitations posed by traditional web content management systems (WCMS). A WCMS is used to create and manage content and uses API-first architecture to deploy content through multiple channels. A DXP does everything a WCMS does, just on a larger scale. With a DXP, businesses can sync, manage and push content across channels, such as web, mobile, customer portals, IoT devices, billboards, and more. Further, a DXP can establish intranets and manage microsites.&amp;nbsp;

### Platform Challenges

**Onboarding and implementation** : DXPs are packed full of features, and fully understanding how to effectively leverage all the pieces of one may be a challenge. Without comprehensive cross-team training, businesses could find themselves paying a lot of money for a tool their team doesn’t use to its full potential. All teams utilizing a DXP should be given training on their specific components, and how all these pieces affect and interact with one another. Efficient cross-team communication and collaboration are essential to get the most out of a DXP.

**Buyer&#39;s remorse** : If a business decides it wants to move away from a DXP once it is already implemented, this can be complicated. Since the DXP manages so many of the business’s workflow processes and links within and between teams, eliminating a DXP once it&#39;s in place can be time-consuming and costly.

### How to Buy

#### Requirements Gathering (RFI/RFP) for Digital Experience Platforms (DXP)

Purchasing a DXP is a significant decision that needs to be made carefully as the chosen product is likely to be a costly investment and a long-term decision. Once it is decided that an organization needs a DXP, here are additional areas to evaluate:

**Business goals to be achieved** : A DXP shouldn’t be leading the conversation. A DXP should underpin the business objectives, with specific attention to marketing goals, and should aid in executing the strategies put in place by the business. Businesses should think about the foundational capabilities needed to meet their specific goals, which will help when searching for a DXP.

**Understanding marketing needs** : Each business has their unique way of curating digital experiences for their customers—types of marketing campaigns, content creation, publishing environment, etc. Understanding the nuances of the business’s workflows will help in choosing a DXP that integrates well with the existing ways of working.

**Current marketing technology stack** : Doing a thorough audit of the business’s current martech stack is integral before purchasing a digital experience platform as a DXP will come integrated with a lot of martech functionality. It’s important to make note of what software is in the stack, who uses various parts of the stack, and existing integrations within the stack. Having this holistic view of the current martech situation will also help with the deployment and adoption of the DXP.

#### Compare Digital Experience Platforms (DXP) Products (Long List vs. Short List)

**Create a long list**

There is a good amount of options when it comes to digital experience platform software. Once buyers understand the requirements, they should search for DXP vendors by browsing the internet. Most product websites will have a ‘Features’ page that will provide a high-level picture of what the software encompasses. G2.com is a good place to start.

**Create a shortlist**

Next, buyers should research further into the long list of solutions to create a shortlist. There is lots of research (articles and videos) that explain and review different products from different perspectives. Buyers should find research that caters to their industry. G2.com’s ‘Compare’ feature will help to stack software up side by side to compare specific features and learn how real users rate them.

**Conduct demos**

Demos are a great way to get a first-hand look at potential solutions and ask the right questions to determine which product is right for the organization. Demos are a great opportunity to ask the vendor to do a walkthrough of how the product addresses different use cases—how would a marketer get used out of the product versus a developer? Buyers should prepare for each demo by having a standard list of questions and clarifications to ask each vendor. &amp;nbsp;

#### Selection of Digital Experience Platforms (DXP)

**Choose a selection team**

Members of both the development team and the marketing team should be part of the selection process since these teams will be interacting with the DXP the most.&amp;nbsp;

**Negotiation**

At this stage, it is important to discuss pricing and ask if any discounts are available, whether it be for purchasing a larger number of licenses or for a longer duration. Buyers should explore payment options and implementation and onboarding services at this time as well.&amp;nbsp;

**Final decision**

Now that buyers know which DXP solution they want to purchase, they should ask for a trial run of the product to test how it will be implemented and adopted by their teams. If it can be well integrated with existing technology and the teams receive it well, the buyer can be confident that the purchase will be successful.

### Digital Experience Platforms (DXP) Trends

**Transparent customer data management:** To deliver seamless personalized digital experiences, businesses rely heavily on customer data, whether it be geolocation, personal preferences, past purchases, or other factors. However, there has been concern over customer data collection in recent years because businesses failed to use this data responsibly. Research shows that customers hesitate to share personal data if they do not trust a company. Responsible data collection and usage practices are integral to building customer trust and loyalty, and consequently integral to providing customers with seamless digital experiences.

[**Personalization in digital experiences is a must**](https://www.g2.com/articles/2021-digital-transformation-dx-trends) **:** Personalization is no longer just nice to have when it comes to content and online shopping experiences. Customers expect personalization in each part of their shopping journeys, from receiving marketing emails to browsing online to post-purchase periods. Personalization leads to higher rates of conversion and repeat purchases.



