# Best Digital Audio Advertising Software for Small Business

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Products classified in the overall Digital Audio Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Digital Audio Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Digital Audio Advertising category.

In addition to qualifying for inclusion in the Digital Audio Advertising Software category, to qualify for inclusion in the Small Business Digital Audio Advertising Software category, a product must have at least 10 reviews left by a reviewer from a small business.




  
## Category Overview

**Total Products under this Category:** 33

  
## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,600+ Authentic Reviews
- 33+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
  
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**Sponsored**

### AdLib DSP

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2497&secure%5Bdisplayable_resource_id%5D=2497&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2497&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=126174&secure%5Bresource_id%5D=2497&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-audio-advertising%3Fpage%3D2&secure%5Btoken%5D=50dec130baf023b302696a79ebf88236dbc3d865877e3b07d55057ebb9f890cb&secure%5Burl%5D=https%3A%2F%2Fgetadlib.com%2Fdemo&secure%5Burl_type%5D=book_demo)

---

  ## Top-Rated Products (Ranked by G2 Score)
### 1. [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
  StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 861

**User Satisfaction Scores:**

- **Quality of Support:** 9.9/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt)
- **Company Website:** https://www.stackadapt.com
- **Year Founded:** 2014
- **HQ Location:** Ontario
- **Twitter:** @StackAdapt (2,575 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,721 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Digital Strategist
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 62% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (136 reviews)
- Customer Support (129 reviews)
- Team Helpfulness (111 reviews)
- Helpful (95 reviews)
- Features (88 reviews)

**Cons:**

- Reporting Limitations (32 reviews)
- Poor Reporting (26 reviews)
- Reporting Issues (26 reviews)
- Limited Reporting (23 reviews)
- Budget Management (21 reviews)

### 2. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
  The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 162

**User Satisfaction Scores:**

- **Quality of Support:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** https://www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk (20,666 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,704 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 43% Mid-Market, 29% Small-Business


#### Pros & Cons

**Pros:**

- Features (35 reviews)
- Ease of Use (30 reviews)
- Audience Targeting (26 reviews)
- Customer Support (24 reviews)
- Targeting (24 reviews)

**Cons:**

- Learning Curve (21 reviews)
- Expensive (15 reviews)
- Complexity (12 reviews)
- Learning Difficulty (11 reviews)
- Training Difficulty (11 reviews)

### 3. [Basis](https://www.g2.com/products/basis/reviews)
  Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 263

**User Satisfaction Scores:**

- **Quality of Support:** 9.5/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies)
- **Year Founded:** 2001
- **HQ Location:** Chicago, IL
- **Twitter:** @basisglobaltech (4,742 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,447 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Digital Media Planner
  - **Top Industries:** Marketing and Advertising, Newspapers
  - **Company Size:** 64% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Account Management (3 reviews)
- Ease of Use (3 reviews)
- Features (3 reviews)
- Helpful (2 reviews)
- Insights (2 reviews)

**Cons:**

- Poor Usability (3 reviews)
- Complex User Interface (2 reviews)
- Not User-Friendly (2 reviews)
- Poor Reporting (2 reviews)
- Reporting Issues (2 reviews)

### 4. [AudioGO](https://www.g2.com/products/adswizz-audiogo/reviews)
  AudioGO is a self-serve advertising platform that makes it easy for any business to create, schedule, and run audio ads on streaming apps like Pandora, Spotify, SiriusXM, SoundCloud, iHeartRadio, TuneIn, Univision, and more. With AudioGO, you can: Build an audio ad campaign in less than 5 minutes, for as little as $250 Create a new audio ad from scratch Reach a target audience of your choosing Track and manage campaign reporting in your own personal dashboard


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 81

**User Satisfaction Scores:**

- **Quality of Support:** 8.6/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Adswizz](https://www.g2.com/sellers/adswizz)
- **Year Founded:** 2008
- **HQ Location:** San Mateo, CA
- **Twitter:** @adswizz (695 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/609440 (244 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Hospital & Health Care
  - **Company Size:** 65% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Campaign Management (2 reviews)
- Audience Targeting (1 reviews)
- Cost Efficiency (1 reviews)
- Ease of Use (1 reviews)
- Platform Capabilities (1 reviews)


### 5. [Marketing 360](https://www.g2.com/products/madwire-marketing-360/reviews)
  Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort Collins, Colorado and Austin, Texas, Marketing 360 employs over 550 team members and has over 20,000 active SMB clients. Marketing 360 empowers small businesses with all the technology and talent they need to both manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. No more wasting time and money bouncing around multiple tools to manage and grow your business.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 61

**User Satisfaction Scores:**

- **Quality of Support:** 7.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 6.9/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Madwire](https://www.g2.com/sellers/madwire-1dbb6f4e-0b38-4f0e-aeae-c1cae5e8c0f5)
- **Year Founded:** 2009
- **HQ Location:** Fort Collins, Colorado
- **Twitter:** @Madwire (153 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1236339/ (364 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Construction, Real Estate
  - **Company Size:** 79% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (5 reviews)
- Business Growth (3 reviews)
- Customer Management (3 reviews)
- Features (3 reviews)
- Helpful (3 reviews)

**Cons:**

- Payment Issues (2 reviews)
- Ad Issues (1 reviews)
- Billing Issues (1 reviews)
- Integration Difficulty (1 reviews)
- Integration Issues (1 reviews)

### 6. [TargetSpot](https://www.g2.com/products/targetspot/reviews)
  TargetSpot is a digital audio ad platform.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 21

**User Satisfaction Scores:**

- **Quality of Support:** 7.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [TargetSpot](https://www.g2.com/sellers/targetspot)
- **Year Founded:** 2007
- **HQ Location:** Anderlecht, BE
- **LinkedIn® Page:** https://www.linkedin.com/company/targetspot (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 57% Small-Business, 33% Mid-Market



  
## Parent Category

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)



## Related Categories

- [Display Advertising Software](https://www.g2.com/categories/display-advertising)
- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)