# The Top 20 Easiest To Use Demand Side Platform (DSP) See the top Demand Side Platform (DSP) products based on usability ratings. A product’s usability score is calculated by a[proprietary algorithm](https://sell.g2.com/g2-scoring-methodologies)that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences. [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=See+the+top+Demand+Side+Platform+%28DSP%29+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences&title=Easiest+To+Use+Demand+Side+Platform+%28DSP%29+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%3Ftab%3Deasiest_to_use) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Easiest+To+Use+Demand+Side+Platform+%28DSP%29+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%3Ftab%3Deasiest_to_use&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg 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"mail")](mailto:?subject=Easiest+To+Use+Demand+Side+Platform+%28DSP%29+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%3Ftab%3Deasiest_to_use%0aSee+the+top+Demand+Side+Platform+%28DSP%29+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") The Top 20 Easiest To Use Demand Side Platform (DSP) [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=See+the+top+Demand+Side+Platform+%28DSP%29+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences&title=Easiest+To+Use+Demand+Side+Platform+%28DSP%29+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%3Ftab%3Deasiest_to_use) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Easiest+To+Use+Demand+Side+Platform+%28DSP%29+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%3Ftab%3Deasiest_to_use&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%3Ftab%3Deasiest_to_use) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Easiest+To+Use+Demand+Side+Platform+%28DSP%29+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%3Ftab%3Deasiest_to_use%0aSee+the+top+Demand+Side+Platform+%28DSP%29+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Easiest+To+Use+Demand+Side+Platform+%28DSP%29+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%3Ftab%3Deasiest_to_use%0aSee+the+top+Demand+Side+Platform+%28DSP%29+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") [Collapse AllExpand All](#) Usability Score Compare [Expand/Collapse StackAdapt](#) #1 [![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")](/products/stackadapt/reviews) [StackAdapt](/products/stackadapt/reviews) 9.0 [Expand/Collapse StackAdapt](#) Overall Usability Score 9.0 Usability Score Breakdown Ease of Admin Average: 8.7 9.3 Ease of Use Average: 8.6 8.9 Meets Requirements Average: 8.7 9.2 Customer Segment Breakdown Small Business 63% Mid Market 32% Enterprise 6% [Expand/Collapse Gold Lasso](#) #2 [![Gold Lasso](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_76fafc9f3e6fc2fee4ff71e599f26bf9/gold-lasso.png "Gold Lasso")](/products/gold-lasso/reviews) [Gold Lasso](/products/gold-lasso/reviews) 8.7 [Expand/Collapse Gold Lasso](#) Overall Usability Score 8.7 Usability Score Breakdown Ease of Admin Average: 8.7 9.6 Ease of Use Average: 8.6 9.5 Meets Requirements Average: 8.7 9.7 Customer Segment Breakdown Small Business 42% Mid Market 50% Enterprise 8% [Expand/Collapse AdRoll ABM (Formerly RollWorks)](#) #3 [![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)")](/products/adroll-abm-formerly-rollworks/reviews) [AdRoll ABM (Formerly RollWorks)](/products/adroll-abm-formerly-rollworks/reviews) 8.5 [Expand/Collapse AdRoll ABM (Formerly RollWorks)](#) Overall Usability Score 8.5 Usability Score Breakdown Ease of Admin Average: 8.7 9.7 Ease of Use Average: 8.6 9.0 Meets Requirements Average: 8.7 9.1 Customer Segment Breakdown Small Business 27% Mid Market 58% Enterprise 15% [Expand/Collapse AdLib DSP](#) #4 [![AdLib DSP](https://images.g2crowd.com/uploads/product/hd_favicon/f2a6eef1ff8c29ad492f5466b1c67e3f/adlib-dsp.svg "AdLib DSP")](/products/adlib-dsp/reviews) [AdLib DSP](/products/adlib-dsp/reviews) 8.5 [Expand/Collapse AdLib DSP](#) Overall Usability Score 8.5 Usability Score Breakdown Ease of Admin Average: 8.7 9.4 Ease of Use Average: 8.6 9.2 Meets Requirements Average: 8.7 8.8 Customer Segment Breakdown Small Business 85% Mid Market 15% [Expand/Collapse Simpli.fi](#) #5 [![Simpli.fi](https://images.g2crowd.com/uploads/product/hd_favicon/c00383bfd1129146460427a36cb96210/simpli-fi.svg "Simpli.fi")](/products/simpli-fi/reviews) [Simpli.fi](/products/simpli-fi/reviews) 8.5 [Expand/Collapse Simpli.fi](#) Overall Usability Score 8.5 Usability Score Breakdown Ease of Admin Average: 8.7 9.4 Ease of Use Average: 8.6 9.0 Meets Requirements Average: 8.7 9.1 Customer Segment Breakdown Small Business 57% Mid Market 37% Enterprise 6% [Expand/Collapse The Trade Desk](#) #6 [![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk")](/products/the-trade-desk/reviews) [The Trade Desk](/products/the-trade-desk/reviews) 8.5 [Expand/Collapse The Trade Desk](#) Overall Usability Score 8.5 Usability Score Breakdown Ease of Admin Average: 8.7 8.4 Ease of Use Average: 8.6 8.4 Meets Requirements Average: 8.7 8.8 Customer Segment Breakdown Small Business 32% Mid Market 45% Enterprise 24% [Expand/Collapse illumin](#) #7 [![illumin](https://images.g2crowd.com/uploads/product/hd_favicon/f135fba5e8c1ff2ad2f5eff3b192ebb8/illumin-illumin.svg "illumin")](/products/illumin-illumin/reviews) [illumin](/products/illumin-illumin/reviews) 8.3 [Expand/Collapse illumin](#) Overall Usability Score 8.3 Usability Score Breakdown Ease of Admin Average: 8.7 8.7 Ease of Use Average: 8.6 8.4 Meets Requirements Average: 8.7 8.3 Customer Segment Breakdown Small Business 58% Mid Market 30% Enterprise 11% [Expand/Collapse Vistar Media](#) #8 [![Vistar Media](https://images.g2crowd.com/uploads/product/hd_favicon/afcb145e399f24ec5e002fe2e0695ce8/vistar-media.svg "Vistar Media")](/products/vistar-media/reviews) [Vistar Media](/products/vistar-media/reviews) 8.3 [Expand/Collapse Vistar Media](#) Overall Usability Score 8.3 Usability Score Breakdown Ease of Admin Average: 8.7 9.8 Ease of Use Average: 8.6 9.4 Meets Requirements Average: 8.7 9.7 Customer Segment Breakdown Small Business 59% Mid Market 24% Enterprise 18% [Expand/Collapse AdRoll](#) #9 [![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")](/products/adroll/reviews) [AdRoll](/products/adroll/reviews) 8.2 [Expand/Collapse AdRoll](#) Overall Usability Score 8.2 Usability Score Breakdown Ease of Admin Average: 8.7 8.7 Ease of Use Average: 8.6 8.8 Meets Requirements Average: 8.7 8.7 Customer Segment Breakdown Small Business 57% Mid Market 35% Enterprise 8% [Expand/Collapse Quantcast Platform](#) #10 [![Quantcast Platform](https://images.g2crowd.com/uploads/product/hd_favicon/96c091e56a0ec00966fa9edd09a4f7d2/quantcast-platform.svg "Quantcast Platform")](/products/quantcast-platform/reviews) [Quantcast Platform](/products/quantcast-platform/reviews) 8.1 [Expand/Collapse Quantcast Platform](#) Overall Usability Score 8.1 Usability Score Breakdown Ease of Admin Average: 8.7 8.5 Ease of Use Average: 8.6 8.5 Meets Requirements Average: 8.7 8.1 Customer Segment Breakdown Small Business 35% Mid Market 40% Enterprise 25% [Expand/Collapse Viant Technology](#) #11 [![Viant Technology](https://images.g2crowd.com/uploads/product/hd_favicon/c1e82c3278ac5ebd5df4eb5adaac4aa0/viant-technology-llc-viant-technology.svg "Viant Technology")](/products/viant-technology-llc-viant-technology/reviews) [Viant Technology](/products/viant-technology-llc-viant-technology/reviews) 8.0 [Expand/Collapse Viant Technology](#) Overall Usability Score 8.0 Usability Score Breakdown Ease of Admin Average: 8.7 8.1 Ease of Use Average: 8.6 8.4 Meets Requirements Average: 8.7 8.7 Customer Segment Breakdown Small Business 39% Mid Market 41% Enterprise 20% [Expand/Collapse Google Marketing Platform](#) #12 [![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform")](/products/google-marketing-platform/reviews) [Google Marketing Platform](/products/google-marketing-platform/reviews) 7.9 [Expand/Collapse Google Marketing Platform](#) Overall Usability Score 7.9 Usability Score Breakdown Ease of Admin Average: 8.7 7.9 Ease of Use Average: 8.6 9.1 Meets Requirements Average: 8.7 9.2 Customer Segment Breakdown Small Business 26% Mid Market 47% Enterprise 27% [Expand/Collapse Basis](#) #13 [![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")](/products/basis/reviews) [Basis](/products/basis/reviews) 7.9 [Expand/Collapse Basis](#) Overall Usability Score 7.9 Usability Score Breakdown Ease of Admin Average: 8.7 8.5 Ease of Use Average: 8.6 8.3 Meets Requirements Average: 8.7 8.6 Customer Segment Breakdown Small Business 64% Mid Market 28% Enterprise 7% [Expand/Collapse BidTheatre](#) #14 [![BidTheatre](https://images.g2crowd.com/uploads/product/hd_favicon/97a213f82fccffa797d2699693af03b4/bidtheatre.svg "BidTheatre")](/products/bidtheatre/reviews) [BidTheatre](/products/bidtheatre/reviews) 7.8 [Expand/Collapse BidTheatre](#) Overall Usability Score 7.8 Usability Score Breakdown Ease of Admin Average: 8.7 8.6 Ease of Use Average: 8.6 9.6 Meets Requirements Average: 8.7 8.4 Customer Segment Breakdown Small Business 86% Mid Market 5% Enterprise 8% [Expand/Collapse Eskimi DSP](#) #15 [![Eskimi DSP](https://images.g2crowd.com/uploads/product/hd_favicon/d753cc2bf85ca619e9bccaa44ee0f21e/eskimi.svg "Eskimi DSP")](/products/eskimi/reviews) [Eskimi DSP](/products/eskimi/reviews) 7.7 [Expand/Collapse Eskimi DSP](#) Overall Usability Score 7.7 Usability Score Breakdown Ease of Admin Average: 8.7 9.0 Ease of Use Average: 8.6 8.9 Meets Requirements Average: 8.7 8.5 Customer Segment Breakdown Small Business 67% Mid Market 26% Enterprise 7% [Expand/Collapse MediaMath by Infillion](#) #16 [![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")](/products/mediamath-by-infillion/reviews) [MediaMath by Infillion](/products/mediamath-by-infillion/reviews) 7.6 [Expand/Collapse MediaMath by Infillion](#) Overall Usability Score 7.6 Usability Score Breakdown Ease of Admin Average: 8.7 8.7 Ease of Use Average: 8.6 8.3 Meets Requirements Average: 8.7 8.0 Customer Segment Breakdown Small Business 25% Mid Market 52% Enterprise 23% [Expand/Collapse Choozle](#) #17 [![Choozle](https://images.g2crowd.com/uploads/product/hd_favicon/1526589521/choozle.svg "Choozle")](/products/choozle/reviews) [Choozle](/products/choozle/reviews) 7.4 [Expand/Collapse Choozle](#) Overall Usability Score 7.4 Usability Score Breakdown Ease of Admin Average: 8.7 7.7 Ease of Use Average: 8.6 8.0 Meets Requirements Average: 8.7 7.8 Customer Segment Breakdown Small Business 74% Mid Market 21% Enterprise 6% [Expand/Collapse Demandbase One](#) #18 [![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One")](/products/demandbase-one/reviews) [Demandbase One](/products/demandbase-one/reviews) 7.3 [Expand/Collapse Demandbase One](#) Overall Usability Score 7.3 Usability Score Breakdown Ease of Admin Average: 8.7 8.1 Ease of Use Average: 8.6 7.1 Meets Requirements Average: 8.7 8.8 Customer Segment Breakdown Small Business 20% Mid Market 48% Enterprise 32% [Expand/Collapse Criteo Commerce Growth](#) #19 [![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth")](/products/criteo-commerce-growth/reviews) [Criteo Commerce Growth](/products/criteo-commerce-growth/reviews) 7.3 [Expand/Collapse Criteo Commerce Growth](#) Overall Usability Score 7.3 Usability Score Breakdown Ease of Admin Average: 8.7 8.3 Ease of Use Average: 8.6 8.1 Meets Requirements Average: 8.7 8.3 Customer Segment Breakdown Small Business 41% Mid Market 47% Enterprise 12% [Expand/Collapse mediasmart](#) #20 [![mediasmart](https://images.g2crowd.com/uploads/product/hd_favicon/5e6f130eb3466c10a702f76f8b85e229/mediasmart.svg "mediasmart")](/products/mediasmart/reviews) [mediasmart](/products/mediasmart/reviews) 7.2 [Expand/Collapse mediasmart](#) Overall Usability Score 7.2 Usability Score Breakdown Ease of Admin Average: 8.7 8.3 Ease of Use Average: 8.6 8.2 Meets Requirements Average: 8.7 8.1 Customer Segment Breakdown Small Business 72% Mid Market 22% Enterprise 5%