# Best Demand Side Platform (DSP) - Page 5 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments. DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features. To access inventory, DSPs integrate with ad exchanges or [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI. A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media. To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must: - Enable real-time ad buying through integration with ad exchanges or SSPs - Support impression-level bidding in real-time digital ad auctions - Facilitate media buying across multiple digital advertising channels - Offer reporting and analytics that provide visibility into programmatic campaign performance, including impressions, clicks, conversions, and return on ad spend (ROAS) ## Category Overview **Total Products under this Category:** 148 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 9,700+ Authentic Reviews - 148+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Demand Side Platform (DSP) At A Glance - **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Highest Performer:** [Vistar Media](https://www.g2.com/products/vistar-media/reviews) - **Easiest to Use:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Top Trending:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Best Free Software:** [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) --- **Sponsored** ### AdLib DSP Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro [Book a Demo](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=281&secure%5Bdisplayable_resource_id%5D=281&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=281&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=126174&secure%5Bresource_id%5D=281&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%3Fpage%3D5&secure%5Btoken%5D=93bfdb695f384a76194cde77cd34d47ed2bc74450f7f183a89064a47098739cf&secure%5Burl%5D=https%3A%2F%2Fgetadlib.com%2Fdemo&secure%5Burl_type%5D=book_demo) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [AdLever](https://www.g2.com/products/archimedes-labs-llc-adlever/reviews) AdLever unlocks enterprise-grade digital advertising tools for small and mid-size businesses and marketing agencies alike. The platform simplifies advanced audience targeting—once available only to large brands—making it easy for anyone to run high-precision programmatic, video, and display campaigns using their own first-party data. With AdLever, you can: +Select your audience using rich demographic, financial, and behavioral filters. +Instantly generate creative assets with AI-powered tools. +Preview and launch campaigns in minutes—no ad ops team required. AdLever makes campaign planning and execution as easy as ordering takeout, so you can focus on results, not complexity. **Seller Details:** - **Seller:** [Archimedes Labs](https://www.g2.com/sellers/archimedes-labs-7830b644-b086-46d3-b62e-cdd816bfb092) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/archimedes-labs-llc/ (5 employees on LinkedIn®) ### 2. [Admatx](https://www.g2.com/products/admatx/reviews) Admatx is a self-service programmatic demand-side platform (DSP) that allows you to leverage the power of the leading media buying platform for the open internet, with no minimums, no subscription, and no limits. **Seller Details:** - **Seller:** [AUDIENCEX](https://www.g2.com/sellers/audiencex) - **Year Founded:** 2013 - **HQ Location:** Marina del Rey, California, United States - **LinkedIn® Page:** https://www.linkedin.com/company/audiencex (38 employees on LinkedIn®) ### 3. [AdNativia](https://www.g2.com/products/adnativia/reviews) Welcome to AdNativia - an innovative advertising network dedicated to digital marketing experts and enthusiasts eager to explore new horizons in the advertising space. AdNativia enables brands to increase their visibility through native advertising, offering an opportunity for authentic and effective communication with the target audience. Our platform serves as a comprehensive resource for sharing knowledge, experiences, and best practices in the field of native advertising and digital marketing. Together, let's explore new possibilities, tackle challenges, and celebrate successes as we work towards redefining the landscape of digital advertising. Join our community of passionate professionals and stay ahead of the curve with the latest trends and innovations in the advertising space. Welcome to AdNativia - where marketing meets innovation. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Seller Details:** - **Seller:** [AdNativia](https://www.g2.com/sellers/adnativia) - **Year Founded:** 2018 - **LinkedIn® Page:** https://www.linkedin.com/company/adnativia/ **Reviewer Demographics:** - **Company Size:** 100% Small-Business ### 4. [AdOperator](https://www.g2.com/products/adoperator/reviews) AdOperator provides advertising services for affiliate marketers, ad agencies and direct advertisers to gain user activity, build new audiences and increase conversions across mobile and desktop devices. Our main ad inventory push notifications and native-in-feed (Coming soon!) advertising brings incredible conversions in verticals like health, coupons and e-commerce, betting, finance, mobile apps and utilities. Based on a self-serve DSP, AdOperator offers world wide traffic across various devices with deep targeting options and easy optimization system. At AdOperator our goal is to create and enhance technology for the next generation content to help marketers reach hundreds of millions engaged consumers across all channels and verticals. We are focused on user-centric forms of ads and traffic to accelerate customer acquisition without disrupting browsing experience and understand human behavior online. Check out AdOperator: Own Push Notification Traffic CPA Goal bid optimization CPC starting from $0.005 Premium Mainstream traffic! Wide targeting, All devices, All countries Simple registration and compliance Deep traffic quality control including Forensiq technology 10% referral program (lifetime) Reach out to us on Skype - live:sales\_85931 or contact us by email: support@adoperator.com Sign up here: https://adoperator.com/sign-up **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Seller Details:** - **Seller:** [AdOperator](https://www.g2.com/sellers/adoperator) - **Year Founded:** 2017 - **HQ Location:** Limassol, CY - **LinkedIn® Page:** https://www.linkedin.com/company/adoperator (22 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Small-Business ### 5. [AdQuick](https://www.g2.com/products/adquick/reviews) AdQuick is the all‑in‑one technology platform that makes out‑of‑home advertising easy to plan, purchase, and measure. By connecting advertisers to an unrivaled marketplace of media owners and layering proprietary data and automation, AdQuick enables marketers to launch hyper‑targeted, measurable OOH campaigns in minutes—not months. Headquartered in New York, AdQuick supports out-of-home advertisers, agencies, and publishers in more than 40 countries. **Seller Details:** - **Seller:** [AdQuick](https://www.g2.com/sellers/adquick) - **Year Founded:** 2016 - **HQ Location:** Los Angeles, US - **LinkedIn® Page:** https://www.linkedin.com/company/adquick/ (34 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Enterprise ### 6. [Adster DSP](https://www.g2.com/products/adster-dsp/reviews) Own Your DSP. Control Your Margins. Stop sub-leasing seats from larger agencies. Start owning direct supply access. **Seller Details:** - **Seller:** [Adster Technology](https://www.g2.com/sellers/adster-technology) - **Year Founded:** 2023 - **HQ Location:** Highland, US - **LinkedIn® Page:** https://www.linkedin.com/company/adster-tech/ (12 employees on LinkedIn®) ### 7. [Ad-Vanced DSP](https://www.g2.com/products/ad-vanced-dsp/reviews) Ad-Vanced DSP is a global demand-side platform operating across 195 countries with over 200 billion daily ad requests. The platform combines 100% deterministic data with proprietary hyperlocation targeting technology that scales down to a 10-meter radius, enabling precision targeting at physical locations including stores, venues, competitor locations and embassies. Ad-Vanced DSP provides omnichannel campaign delivery across CTV, display, video, audio, native, in-game and DOOH formats, built-in incrementality testing at no extra cost, cookieless retargeting via UID2, Account-Based Marketing with firmographic targeting, and real-time AI optimisation across 350 reporting metrics. The platform serves clients across aviation, financial services, automotive, iGaming and higher education verticals, offering self-serve, co-pilot and fully managed service models. Legal entity: Advanced Digital Adtech Ltd, registered in Ireland. **Seller Details:** - **Seller:** [Advanced Digital Adtech](https://www.g2.com/sellers/advanced-digital-adtech) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 8. [Advangelists ADCreatr](https://www.g2.com/products/advangelists-adcreatr/reviews) Advangelists is a full featured programmatic media buying platform. Supporting all digital media formats including banners, video, mobile, augmented reality, virtual reality, and rich media, across all devices: Mobile, desktop, CTV, OTT, and OOH (outdoor). Advangelists works seamlessly to include all the necessary components of a robust programmatic ad tech stack, including: ADCop™ Ad Fraud detection, ADCreatr™ creative banner tools, Ad Serving, Data Management Platform, Audience targeting, Customizable dashboards, Location Marketing, Re-targeting, and ADTribute™ attribution capabilities. By including all these features, Advangelists eliminates discrepancies in data match rates and improving performance across the entire Ad Tech ecosystem. Trying to buy disparate types of digital media using programmatic systems is overly complex and time consuming; it often requires many different vendor technologies and the data feeds between them do not often match which hinders performance. Advangelists unifies the buying process for all media types and provides a full suite of supporting technologies and services so the marketer can quickly and easily get down to the business of advertising. Better Performance/Precision: (two reasons why Advangelists customers experience a 30% improvement in ROAS (Return on Ad Spend): 1. Precision Data: Because the technologies/components are designed to work together in unison (not a patchwork of different vendors) the data matches across the entire platform for improved performance. 2. Precision Targeting: Target physical locations with precision to the roof-line, leverage robust device graph targeting to extend campaign reach across all devices engaged by a single user, re-target prospects and customers with multiple messages Eliminates the “Ad Tech Stack”: Advangelists manages the technology needed to run a programmatic media campaign, so the agency/brand can focus on creative, messages, and marketing without worrying about tech partners. 100% Proprietary technology: the Advangelists platform was built to scale and includes all the features of a large agency trading desk at a fraction of the cost. Greater cost efficiencies: Advangelists effectively reduces operational time costs and eliminates the ad tech tax. In the traditional programmatic model, an advertiser has to select different vendors for different programmatic tasks (AdServing, Data Management, Fraud Protection, Location mapping, etc.). Time spent managing these various partners is an operating cost, and the incremental fees each vendor charges is incremental media cost (AKA AdTech Tax). Advangelists is sold as a PaaS (Platform as a Service) but individual campaigns are available through the managed service arm of the company. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Advangelists](https://www.g2.com/sellers/advangelists) - **Year Founded:** 2016 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/advangelists-llc (7 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Small-Business ### 9. [Adzylytics](https://www.g2.com/products/adzylytics/reviews) Adzylytics is proud to be India's pioneer in programmatic advertising platform, revolutionizing the digital advertising landscape by connecting agencies and brands to premium advertising inventory, data, and optimization technologies. **Seller Details:** - **Seller:** [MONTEJ TECH](https://www.g2.com/sellers/montej-tech) - **Year Founded:** 2022 - **HQ Location:** Pune, IN - **LinkedIn® Page:** https://www.linkedin.com/company/adzylytics (7 employees on LinkedIn®) ### 10. [AIDEM](https://www.g2.com/products/aidem/reviews) AIDEM is a SaaS platform that uses AI to make drive advertising performance in a cookie-free enviroment **Seller Details:** - **Seller:** [AIDEM](https://www.g2.com/sellers/aidem) - **Year Founded:** 2021 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/aidemads (24 employees on LinkedIn®) ### 11. [AndBeyond.Media](https://www.g2.com/products/andbeyond-media/reviews) AndBeyond.Media is a programmatic-first ad tech platform that drives revenue by empowering the next-gen of publishers, brands, and creators across news, media, entertainment, OTT, and gaming. Over a span of 6 years, AndBeyond.Media has worked with over 1000+ brands and publishers in the emerging markets, generating over 10 billion monthly impressions through innovative solutions such as yield maximizer, prebid adapter, and managed header bidding. Through transparent auction dynamics, we provide advertisers with comprehensive value as a DSP solution. With our multilingual solutions, you can reach local users across 50 countries and diverse demographics, offering a massive reach of over 1.7 billion users. Our Buyers Solutions offer high reach interactive rich media innovation campaigns and high-engagement video ads that leave a lasting impression on your audience, placing branding at the core of your campaigns. We empower advertisers to deliver exceptional results for their ad spends while enabling publishers to unlock the true value of their content. Partner with AndBeyond.Media to forge unparalleled ad experiences. **Seller Details:** - **Seller:** [The Alchemy Group](https://www.g2.com/sellers/the-alchemy-group) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 12. [ANTS Programmatic AdX](https://www.g2.com/products/ants-programmatic-adx/reviews) ANTS Programmatic AdX: Display, Video and Mobile exclusive, premium brand-safe inventory and global AdExchanges & SSPs with the best optimization DSP-technology. ANTS ADX leverage multiple data sources including 1st party, 3rd party and exclusive ANTS Insight DMP proprietary data. **Seller Details:** - **Seller:** [ANTS](https://www.g2.com/sellers/ants) - **Year Founded:** 2014 - **HQ Location:** Ho Chi Minh, VN - **LinkedIn® Page:** https://www.linkedin.com/company/ants-programmatic/?originalSubdomain=sg (25 employees on LinkedIn®) ### 13. [ASTRAD](https://www.g2.com/products/astrad/reviews) ASTRAD is a multi-channel programmatic technology DSP – DMP platform serving advertisers worldwide. ASTRAD offers managed, self-service, and white-label solutions, allowing you to create, manage, and optimize your programmatic campaigns with access to more than 40 Ad Exchanges and dozens of targeting options. Advertisers can generate customized advertising campaigns across various channels such as display, video, audio, and native through different devices like desktop, mobile, and TV. Buyers can use market-leading targeting capabilities, full post-click event tracking, and our multi-dimensional reporting tool that illustrates the consumer journey from initial impression to conversion. With headquarters in Tallinn, Estonia, ASTRAD has a presence across Europe. **Seller Details:** - **Seller:** [ASTRAD](https://www.g2.com/sellers/astrad) - **Year Founded:** 2015 - **HQ Location:** Tallin, EE - **LinkedIn® Page:** https://www.linkedin.com/company/astraddigital (15 employees on LinkedIn®) ### 14. [Audiencevalue](https://www.g2.com/products/audiencevalue/reviews) Expert in developing real-time marketing cloud solutions for digital marketers. **Seller Details:** - **Seller:** [Audiencevalue](https://www.g2.com/sellers/audiencevalue) - **Year Founded:** 2011 - **HQ Location:** Paris, FR - **LinkedIn® Page:** https://www.linkedin.com/company/audiencevalue-pte-ltd (2 employees on LinkedIn®) ### 15. [Bidsopt](https://www.g2.com/products/bidsopt/reviews) We are a programmatic Demand Side Platform platform dedicated to delivering global audiences at scale through a powerful monetization and advertising solution **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Bidsopt](https://www.g2.com/sellers/bidsopt) - **Year Founded:** 2014 - **HQ Location:** SINGAPORE, SG - **Twitter:** @Bidsopt (191 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4816257 (26 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 50% Enterprise, 50% Small-Business ### 16. [Blasto](https://www.g2.com/products/blasto/reviews) Blasto is a full-scale programmatic advertising ecosystem with a next-generation DSP and deep expertise in niche audience activation. We deliver premium video inventory, high-quality in-app and open-web traffic, and transparent performance at scale. Blasto partners with advertisers, publishers, and ad tech vendors to ensure 100% brand-safe, fraud-filtered supply, supported by 24/7 monitoring and strict quality controls. Driven by an innovation-focused team, we aim to set new standards for programmatic excellence. Our commitment to service has been recognised globally, with our team shortlisted for Best Customer Service 2025 by VideoWeek. **Seller Details:** - **Seller:** [Blasto](https://www.g2.com/sellers/blasto) - **Year Founded:** 2009 - **HQ Location:** Warsaw, PL - **LinkedIn® Page:** https://linkedin.com/company/Blasto/ (19 employees on LinkedIn®) ### 17. [BPRISE](https://www.g2.com/products/bprise/reviews) BPRISE is an advertising and marketing technology firm that brings brands and agencies closer to their customers in the online and offline space through ads triggered at relevant locations and measuring the impact of ads on conversion and engagement. **Seller Details:** - **Seller:** [Euler Media](https://www.g2.com/sellers/euler-media) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 18. [Criteo Commerce Max (Retail Media)](https://www.g2.com/products/criteo-commerce-max-retail-media/reviews) Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed loop measurement tied to actual online and in-store sales data. A single point of entry for 200+ retailers, Commerce Max allows advertisers to operate onsite and offsite campaigns within one platform with unified workflows and reporting. Access AI-powered optimization models to maximize revenue while targeting unique retailer audiences. Advanced commerce insights enable brands and agencies to make smarter media and merchandising decisions. **Average Rating:** 4.0/5.0 **Total Reviews:** 18 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.6/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo (18,688 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,903 employees on LinkedIn®) - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 39% Small-Business, 33% Mid-Market ### 19. [Doceree Exchange](https://www.g2.com/products/doceree-exchange/reviews) A specialized Demand-side platform (DSP) for Endemic & Point-of-Care media buying. Activate audiences from Doceree Target and studies from Perform and optimize your campaigns in real-time. **Seller Details:** - **Seller:** [Doceree](https://www.g2.com/sellers/doceree) - **Year Founded:** 2020 - **HQ Location:** Parsippany, New Jersey, United States - **Twitter:** @doceree (116 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/doceree/ (211 employees on LinkedIn®) ### 20. [ExactDrive](https://www.g2.com/products/exactdrive/reviews) Energize your media buys. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Seller Details:** - **Seller:** [ExactDrive](https://www.g2.com/sellers/exactdrive) - **Year Founded:** 2011 - **HQ Location:** Milwaukee, US - **Twitter:** @ExactDrive (11,411 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/exact-drive-inc/ (1 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Enterprise, 100% Small-Business ### 21. [Fliphound](https://www.g2.com/products/fliphound/reviews) Are you looking to attract new customers, promote your business, stand out from the competition, or reach local customers? Outdoor advertising costs less than radio advertising, TV advertising or print ads on a cost per impression basis and allows you reach the right audience at the right time. **Seller Details:** - **Seller:** [Fliphound](https://www.g2.com/sellers/fliphound) - **Year Founded:** 2011 - **HQ Location:** Wichita, US - **LinkedIn® Page:** http://www.linkedin.com/company/fliphound (3 employees on LinkedIn®) ### 22. [Groundhog Technologies](https://www.g2.com/products/groundhog-technologies/reviews) "Groundhog Technologies was founded in 2001 as a spin-off from the Massachusetts Institute of Technology. Since then, our Mobility Intelligence Platform has analyzed many of the busiest mobile networks in the world; saving operators millions of dollars, increasing customer satisfaction and generating new revenues. We applies a combination of Chaos Theory-based Geolocation models and Human Mobility Deep Learning Algorithms to transform raw network data into monetizable assets. With that knowledge we can help mobile operators improve business results across various departments: Network & Operations, Customer Experience, Sales & Marketing, Digital Services, and now being extended to the Public Health domain. Besides our flagship product CovMo™, our MI-DMP™, MI-DSP™ as well as RealMotion™ are widely-recognized by worldwide customers." **Seller Details:** - **Seller:** [Groundhog Technologies](https://www.g2.com/sellers/groundhog-technologies) - **Year Founded:** 2001 - **HQ Location:** Plano, US - **LinkedIn® Page:** http://www.linkedin.com/company/groundhog-technologies-inc. (115 employees on LinkedIn®) ### 23. [Hybe.io](https://www.g2.com/products/hybe-io/reviews) Hybe is a 360-performance solution for mobile app promotion. We help apps to grow with an ultimate synergy of high-quality traffic and innovative technologies. Reach the ultimate results through transparent instruments with Hybe. **Seller Details:** - **Seller:** [Hybe.io](https://www.g2.com/sellers/hybe-io) - **HQ Location:** Berlin, DE - **Twitter:** @HybeIo (10 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/71106575 (30 employees on LinkedIn®) ### 24. [JamLoop](https://www.g2.com/products/jamloop/reviews) JamLoop is a connected TV (CTV) and digital performance advertising platform designed for brands and agencies—from national advertisers with local markets to mid-market teams new to TV—that need streaming TV to deliver measurable business outcomes. The platform helps performance-focused teams plan, activate, and measure streaming TV campaigns with the same accountability and operational rigor applied to channels like search and social. JamLoop operates as a unified, CTV-first platform that combines media buying, campaign management, and outcome-based measurement in a single system. It is commonly used by national brands with local markets, regional and franchise advertisers, and agencies responsible for proving performance across distributed markets, physical locations, and mixed online and offline revenue models. The platform is commonly used by national brands with local markets, regional advertisers, franchise organizations, and agencies managing performance-driven clients across multiple locations. Unlike many CTV solutions built on third-party DSPs and legacy TV measurement models, JamLoop is built with proprietary technology that emphasizes transparency, control, and exposure-based attribution. This allows advertisers to understand how streaming TV influences real consumer behavior—where revenue is actually generated—not just proxy metrics like impressions or clicks. Key capabilities of JamLoop include: - Unified CTV planning and activation through a CTV-first DSP that centralizes buying, pacing, and optimization without relying on opaque supply paths - Exposure-based attribution that ties performance outcomes directly to impression-level CTV exposure for clearer, defensible measurement - Offline outcome measurement, including foot traffic attribution and offline sales attribution using first-party transaction data - Online and offline outcome unification, bringing ecommerce conversions, store visits, and offline sales into a single performance view - Market- and location-level reporting, enabling analysis of performance by ZIP code, region, or individual location - Real-time campaign controls, allowing advertisers to adjust budgets, targeting, frequency, and creative while campaigns are live JamLoop is built to support the evolving definition of “performance TV,” recognizing that while streaming audiences are digital, many purchasing decisions still occur offline. By measuring tangible business outcomes instead of simply clicks and impressions, JamLoop helps advertisers evaluate whether streaming TV worked, justify continued investment, and operate CTV as a scalable performance channel rather than a post-campaign awareness tactic. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **User Satisfaction Scores:** - **Performance and Reliability:** 10.0/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [JamLoop](https://www.g2.com/sellers/jamloop) - **Company Website:** https://www.jamloop.com - **Year Founded:** 2018 - **HQ Location:** Walnut Creek, US - **Twitter:** @JamLoop (335 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/jamloop (66 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Mid-Market #### Pros & Cons **Pros:** - Analytics (1 reviews) - Audience Targeting (1 reviews) - Campaign Management (1 reviews) - Performance Results (1 reviews) - Reporting Capabilities (1 reviews) **Cons:** - Limited Customization (1 reviews) - Optimization Issues (1 reviews) - Reporting Limitations (1 reviews) - Slow Performance (1 reviews) - Time-Consuming (1 reviews) ### 25. [Jampp](https://www.g2.com/products/jampp/reviews) Jampp is a programmatic advertising platform used by the most ambitious companies to accelerate their mobile businesses. Founded in 2013, Jampp leverages machine learning, creative optimization and proprietary advertising solutions to drive incremental growth for its customers, whether that means reaching new users or increasing post-install conversions. In 2021, the company joined the Affle group, a global consumer intelligence technology company. For more information, visit jampp.com **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **User Satisfaction Scores:** - **Performance and Reliability:** 6.7/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Jampp](https://www.g2.com/sellers/jampp) - **Year Founded:** 2013 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/jampp/ (101 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Enterprise ## Parent Category [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## Related Categories - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) - [Native Advertising Software](https://www.g2.com/categories/native-advertising) - [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) --- ## Buyer Guide ### What You Should Know About Demand Side Platforms ### What is a Demand Side Platform (DSP)? Demand side platforms (DSPs) act as a central hub to manage all the data related to advertising campaigns. A DSP is used by advertisers to buy different types of ads (mobile, social, video, etc.) from a marketplace where publishers list advertising inventory. To be efficient, advertising teams need to target the right audience, at the right time, on the right channel. Since many companies compete to get their ads on the same channels, they have to bid on impressions to ensure they can reach their goals.  DSPs enable automated ad buying or programmatic ad buying. This type of software is integrated into multiple ad exchanges to enable advertisers to automate buying ads that may include banner ads on websites or mobile ads on apps. The automated bidding process, where ad placements are auctioned off within microseconds, is called real-time bidding (RTB). While DSPs help companies with all media-buying activities, it is also important to have personnel with advanced expertise in this field or work with external consultants or agencies.  **What Does DSP Stand For?** DSP stands for demand side platform, and the term “demand” can be seen as synonymous with “buying”. These platforms help companies identify advertising opportunities across multiple ad networks and helps find the best prices for the targeted audience.  #### What Types of Demand Side Platform (DSP) Exists? **Mobile DSP** When searching for a DSP, some companies may want a specific DSP for mobile ad-buying capabilities. A mobile DSP is not a standalone product, but is part of and integrated with any robust DSP and is responsible for buying mobile ad inventory. A mobile DSP is focused on buying ads across varying apps, browsers, locations, and devices and also ensures that the advertiser’s creatives are displayed correctly and are optimized for mobile screens. These types of DSPs assist app publishers and app developers in offering available mobile impressions. That being said, buyers don’t need to purchase a separate DSP for desktop and mobile programmatic ad-buying. **Omnichannel DSP** Omnichannel DSPs enable companies to manage ads across multiple channels, like desktop, video, audio, OTT, etc. These types of DSPs help companies manage ad campaigns without having to switch between platforms.  **Single-channel or niche DSP** These types of DSPs can serve the needs of businesses that only want to send ads on a specific channel. Single-channel DSPs can help small businesses that may have a lower budget or a more focused advertising strategy.  ### What are the Common Features of Demand Side Platform (DSP)? The following are some core features within DSPs that can help users in a variety of ways: 1. **Campaign management:** Omnichannel campaign management is used to target audiences across multiple channels, from traditional media such as TV and newspapers to online and social media channels. 2. **Ad retargeting:** Retargeting allows companies to resume media assets for new campaigns and to target different audiences without starting from scratch.  3. **Buy management:** DSPs help manage different types of programmatic buys such as preferred deal, programmatic guaranteed, or private marketplace.  4. **Ad variety:** This feature provides different types of advertising such as native ads and mobile or cross-device promotions to target broader audiences. 5. **Audience segmentation:** Audience segmentation allows media companies to choose whom to target based on multiple types of criteria (demographics, technology platforms used, etc.). 6. **Asset management:** Asset management helps manage creative assets to allocate them to each campaign, based on the audience and its characteristics such as region, language, age, and so on. 7. **Bidding:** Bidding allows companies to acquire advertising inventory or impressions that are used to place ads on various channels. DSP software usually provides access to multiple sources of inventory. 8. **Reporting:** Reporting and analytics features assist in tracking key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA). 9. **Brand safety:** The software integrates with or provides brand protection or brand safety features to monitor and block fraudulent ad-buying activity.  Other features of demand side platforms: [API / Integrations](https://www.g2.com/categories/demand-side-platform-dsp/f/api-integrations), [Contextual Targeting](https://www.g2.com/categories/demand-side-platform-dsp/f/contextual-targeting), [Creative Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/creative-optimization), [Fraud Protection](https://www.g2.com/categories/demand-side-platform-dsp/f/fraud-protection), [In App Ads](https://www.g2.com/categories/demand-side-platform-dsp/f/in-app-ads), [Machine Learning Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/machine-learning-optimization), and [User, Role, & Access Management](https://www.g2.com/categories/demand-side-platform-dsp/f/user-role-and-access-management). ### What are the Benefits of Demand Side Platform (DSP)? Key benefits of DSPs include accelerating the process of buying online advertisements through direct interaction with web publishers, reducing spend on impressions that are not part of a target audience, gaining transparency in the advertisements that are purchased by knowing the demographics of every impression, and increasing ad conversion rates by putting ads in front of people who are more likely to click on ads, in turn increasing the return on ad spend (ROAS).  Some of the challenges advertisers face nowadays that can be addressed by DSP software are: **Omnichannel:** Omnichannel is both a challenge and an opportunity for media companies. On the bright side, they now have more options than ever to target audiences, but this also makes it harder for them to find the right audience segments and promote content on their preferred channels. Companies cannot afford to invest in advertising on all possible channels and need to focus on the ones that are the most efficient. **Real-time tracking:** Real-time performance tracking is critical to determine what content works on which channels. It also helps companies adjust their campaigns to make them more efficient or cancel advertising that is costly and brings little or no revenue. Since companies invest a lot of time and money in advertising, it is difficult for them to cancel campaigns even when they don’t seem to be very successful. Real-time data is therefore essential to determining when campaigns can be considered successful; it also enables companies to quickly react to any changes that may jeopardize their advertising efforts. **Brand safety:** Brand safety is more challenging than ever, mostly due to technologies like social media which can disseminate information very quickly. Individuals and institutions also scrutinize brands, and it is very common that controversial advertising becomes viral and has a negative impact on the brand. The challenge with brand safety is that advertising content can be shared outside of the channels used by the company, which makes it almost impossible to retract. ### Who Uses Demand Side Platform (DSP)? DSP is used by advertisers employed by a company to help with its advertising strategy or agencies that manage advertising activities on behalf of the customer. **Marketing departments:** Advertising teams or departments use DSP software to create advertising campaigns and implement them to target or retarget different types of audiences. They also need to track the performance of each advertising campaign and address any issues that may impact their performance. **Advertising agencies:** Advertising agencies use DSP software to implement strategies defined with the customer. Agencies usually manage most advertising activities but may also collaborate with customers on some operations. They also provide customers with reports on the performance and costs of advertising campaigns. ### What’s the best DSP platform for mobile ad campaigns? For mobile ad campaigns focused on reaching audiences at scale with precise targeting and strong performance, leading DSP platforms include: - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) offers a versatile, user-friendly platform with advanced targeting capabilities. It supports mobile display, video, and in-app ads, enabling advertisers to efficiently run rich, multi-channel campaigns. - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) provides enterprise-grade programmatic buying with granular targeting, cross-device reach, and powerful analytics. It’s a go-to solution for brands aiming to maximize mobile campaign precision and performance. - [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) makes programmatic buying accessible through an intuitive interface and flexible budget management. It enables mobile advertisers to access premium inventory while optimizing cost and reach. - [Viant](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands that combine mobile ad efforts with broader digital marketing strategies. ### What’s the most reliable DSP for advertising agencies? For advertising agencies managing diverse campaigns and clients, the most reliable DSP platforms combine scalability, precision targeting, and strong analytics. Top solutions include: - [Basis](https://www.g2.com/products/basis/reviews) streamlines the campaign lifecycle by integrating planning, buying, and analytics. Agencies value its automation, reporting, and cross-channel support for running efficient and scalable ad operations. - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) delivers hyperlocal and behavioral targeting, making it ideal for agencies running localized and audience-specific campaigns. Its flexible platform allows precise control over budget and audience segmentation. - [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) offers easy-to-use programmatic buying with access to premium inventory. Agencies appreciate its intuitive interface and flexibility in handling campaigns for clients of all sizes. ### What’s the best demand-side platform for e-commerce marketing? For e-commerce brands aiming to scale performance marketing, drive conversions, and reach high-intent shoppers across channels, leading DSP platforms based on G2 reviews include: - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) offers unparalleled access to Amazon’s shopper data, enabling e-commerce brands to target audiences on and off Amazon. Its deep integration with the Amazon ecosystem makes it ideal for product-focused campaigns. - [Criteo](https://www.g2.com/products/criteo-commerce-growth/reviews) specializes in retargeting and dynamic ad personalization, helping e-commerce brands re-engage visitors and drive conversions. Its machine learning algorithms deliver relevant ads across devices. - [MediaMath](https://www.g2.com/products/mediamath-by-infillion/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands aiming to unify e-commerce ad efforts with broader digital marketing strategies. #### Software Related to Demand Side Platform (DSP) Related solutions that can be used together with DSPs include: [Supply side platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **:** SSP allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression or visitor-by-visitor basis. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ DSPs. [Ad network software](https://www.g2.com/categories/ad-network) **:** Ad networks aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the digital advertising buying process. For advertisers, ad networks show them the inventory that is available to buy. For publishers, ad networks package together inventory to be useful to advertisers and yield the highest profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, with both sets of software needing to integrate with ad networks. [Creative management platforms](https://www.g2.com/categories/creative-management-platforms) **:** A creative management platform (CMP) combines a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. While most CMPs can be used to create and deploy full marketing campaigns on their own, many provide functionality or integrations that allow users to concurrently utilize another DSP to provide extra channel coverage. ### Challenges with Demand Side Platform (DSP) DSP can be complicated and expensive to implement and maintain. The structure of this type of software can vary from one vendor to another, as well as the way products are sold. Furthermore, vendors provide services to increase DSP adoption and integrations with other software solutions, which can make their offerings even more complicated. **Bid duplication:** DSPs are starting to work against bid duplication, but this takes place when SSPs send more than one bid request for a single impression. This represents a single user as two separate users and removes the ability for DSPs to set a capacity for ads served at the requests of the advertiser. In short, bid duplication results in advertisers unknowingly bidding against themselves, driving up the price they pay. **Data privacy:** As more and more data privacy regulations are created, DSPs are under more pressure to adapt as this type of software relies on audience data to target ads. Due to privacy regulations, personal data can only be collected and used with explicit permission from consumers.  ### How to Buy Demand Side Platform (DSP) The first step in evaluating DSPs, like a lot of software, is to determine the particular company goals and what outcomes are expected to be achieved.  #### Requirements Gathering (RFI/RFP) for Demand Side Platform (DSP) When evaluating DSP software options, it’s important to ask a few qualifying questions that may be important to the business and end goals. Some of these questions can include: - How does the DSP maintain data privacy? Does it comply with the CCPA and GDPR? - What software does the DSP integrate with (e.g., CDP software, ERP systems, etc.) - How is the data collected for targeting ads? - Can the DSP buy ads across a variety of channels (i.e., is it an omnichannel DSP)? - Does the DSP offer artificial intelligence (AI) capabilities for ad bidding? #### Compare Demand Side Platform (DSP) Products When comparing DSPs, businesses should compare targeting capabilities, available inventory types, data privacy maintenance, anti-fraud measures, pricing, available integrations i.e., with a [data management platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp), and ad reporting capabilities.  **Conduct demos** When conducting demos, buyers must make sure to narrow it down to only a few DSP options, the ones that align with the specific company goals. For example, if the company only wants to advertise on one channel, it may not be necessary to evaluate and demo omnichannel DSPs. Also, it is important to ensure all internal stakeholders are involved in the demos to provide feedback.  ### Implementation of Demand Side Platform (DSP) **Who is Responsible for Demand Side Platform (DSP) Implementation?** Internal marketing or advertising teams can work with the software vendor they have selected to implement a DSP to start programmatically buying ads. If a company doesn’t have an internal advertising team, or marketing team that oversees digital advertising, it can hire a digital advertising agency to implement, and also manage, a DSP.  **What Does the Implementation Process Look Like for Demand Side Platform (DSP)?** For a DSP to start working, it must integrate with varying supply sources (i.e., SSPs and ad exchanges). The internal teams or ad agency implementing this software must ensure that the DSP can natively integrate with all desired ad exchanges and SSPs to serve ads on the channels that the company has identified.  ### Demand Side Platform (DSP) Trends **Unification or omnichannel DSPs** More and more advertisers are opting for DSPs that can buy different types of ads across a variety of channels. This allows advertisers to keep all of their advertising activities in one place.  **Transparency ** Marketers are expecting even more transparency when it comes to media or ad buying, and want more clarity from DSPs and SSPs when it comes to the ad buying process. Because of this, DSPs aim to help marketers understand where their spend and advertising dollars are going to help achieve a better return on investment.