# Best Demand Side Platform (DSP)

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments.

DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features.

To access inventory, DSPs integrate with ad exchanges or [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI.

A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media.

To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must:

- Enable real-time ad buying through integration with ad exchanges or SSPs
- Support impression-level bidding in real-time digital ad auctions
- Facilitate media buying across multiple digital advertising channels
- Offer reporting and analytics that provide visibility into programmatic campaign performance, including impressions, clicks, conversions, and return on ad spend (ROAS)





## Category Overview

**Total Products under this Category:** 148


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 9,700+ Authentic Reviews
- 148+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Demand Side Platform (DSP) At A Glance

- **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Highest Performer:** [Vistar Media](https://www.g2.com/products/vistar-media/reviews)
- **Easiest to Use:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Top Trending:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Best Free Software:** [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews)

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
  StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 860

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.4/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 9.2/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt)
- **Company Website:** https://www.stackadapt.com
- **Year Founded:** 2014
- **HQ Location:** Ontario
- **Twitter:** @StackAdapt (2,572 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,709 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Digital Strategist
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 62% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (135 reviews)
- Customer Support (129 reviews)
- Team Helpfulness (110 reviews)
- Helpful (95 reviews)
- Features (88 reviews)

**Cons:**

- Reporting Limitations (32 reviews)
- Poor Reporting (26 reviews)
- Reporting Issues (26 reviews)
- Limited Reporting (23 reviews)
- Budget Management (21 reviews)

  ### 2. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
  The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 152

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.5/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.5/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** https://www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk (20,622 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,704 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 42% Mid-Market, 29% Small-Business


#### Pros & Cons

**Pros:**

- Features (35 reviews)
- Ease of Use (30 reviews)
- Audience Targeting (26 reviews)
- Customer Support (24 reviews)
- Targeting (24 reviews)

**Cons:**

- Learning Curve (21 reviews)
- Expensive (15 reviews)
- Complexity (12 reviews)
- Learning Difficulty (11 reviews)
- Training Difficulty (11 reviews)

  ### 3. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)
  Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 182

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 7.5/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.0/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast)
- **Company Website:** https://www.quantcast.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @Quantcast (10,222 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (519 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Programmatic Manager
  - **Top Industries:** Marketing and Advertising, Gambling & Casinos
  - **Company Size:** 40% Mid-Market, 33% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (58 reviews)
- Insights (36 reviews)
- Campaign Management (32 reviews)
- Helpful (29 reviews)
- Customer Support (28 reviews)

**Cons:**

- Missing Features (20 reviews)
- Limited Features (18 reviews)
- Poor Reporting (15 reviews)
- Reporting Issues (15 reviews)
- Reporting Limitations (15 reviews)

  ### 4. [illumin](https://www.g2.com/products/illumin-illumin/reviews)
  illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 130

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.4/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [illumin](https://www.g2.com/sellers/illumin)
- **Company Website:** https://illumin.com/
- **Year Founded:** 2009
- **HQ Location:** Toronto, Canada
- **Twitter:** @AcuityAds (203 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/acuity-ads-inc/ (256 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Automotive
  - **Company Size:** 55% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (23 reviews)
- Features (21 reviews)
- Campaign Management (17 reviews)
- Customer Support (17 reviews)
- Team Helpfulness (17 reviews)

**Cons:**

- Poor Reporting (9 reviews)
- Learning Curve (8 reviews)
- Limited Reporting (8 reviews)
- Reporting Limitations (8 reviews)
- Reporting Issues (7 reviews)

  ### 5. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)
  Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 147

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi)
- **Company Website:** https://www.simpli.fi/
- **Year Founded:** 2010
- **HQ Location:** Fort Worth, TX
- **Twitter:** @simpli_fi (1,813 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (647 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Broadcast Media
  - **Company Size:** 57% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (14 reviews)
- Ease of Use (11 reviews)
- Helpful (9 reviews)
- Campaigns (7 reviews)
- Team Helpfulness (7 reviews)

**Cons:**

- Dashboard Issues (4 reviews)
- Expensive (4 reviews)
- Campaign Management (3 reviews)
- Complex Setup (3 reviews)
- Extra Fees (3 reviews)

  ### 6. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)
  The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 301

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.4/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.1/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc)
- **Company Website:** https://viantinc.com/
- **Year Founded:** 1999
- **HQ Location:** Irvine, California
- **Twitter:** @viant_tech (2,998 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (412 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Programmatic Trader
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 40% Mid-Market, 40% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (16 reviews)
- Ease of Use (16 reviews)
- Easy Setup (10 reviews)
- Setup Ease (10 reviews)
- Team Helpfulness (10 reviews)

**Cons:**

- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)
- Complex Reporting (3 reviews)
- Editing Difficulties (3 reviews)
- Learning Curve (3 reviews)

  ### 7. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)
  Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 278

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 7.2/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 7.6/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,885,216 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 47% Mid-Market, 27% Enterprise


#### Pros & Cons

**Pros:**

- Features (4 reviews)
- Campaign Management (3 reviews)
- Ease of Use (3 reviews)
- Efficiency (3 reviews)
- Performance Results (3 reviews)

**Cons:**

- Complexity (3 reviews)
- Learning Curve (3 reviews)
- Complex Setup (2 reviews)
- Difficult Setup (2 reviews)
- Expensive (2 reviews)

  ### 8. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
  AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 629

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.2/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.1/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (275 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (168 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 58% Mid-Market, 27% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)
- Targeting (102 reviews)
- Intent Data (99 reviews)
- Customer Support (91 reviews)

**Cons:**

- Learning Curve (66 reviews)
- Missing Features (60 reviews)
- Limited Features (45 reviews)
- Campaign Issues (42 reviews)
- Targeting Limitations (41 reviews)

  ### 9. [Basis](https://www.g2.com/products/basis/reviews)
  Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 263

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies)
- **Year Founded:** 2001
- **HQ Location:** Chicago, IL
- **Twitter:** @basisglobaltech (4,741 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,447 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Digital Media Planner
  - **Top Industries:** Marketing and Advertising, Newspapers
  - **Company Size:** 64% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Account Management (3 reviews)
- Ease of Use (3 reviews)
- Features (3 reviews)
- Helpful (2 reviews)
- Insights (2 reviews)

**Cons:**

- Poor Usability (3 reviews)
- Complex User Interface (2 reviews)
- Not User-Friendly (2 reviews)
- Poor Reporting (2 reviews)
- Reporting Issues (2 reviews)

  ### 10. [Vistar Media](https://www.g2.com/products/vistar-media/reviews)
  Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. DSP: Vistar’s DSP connects marketers to the largest network of ad space in DOOH. Built to power a programmatic DOOH ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. SSP: Vistar’s SSP brings automation to physical ad space in order to make DOOH bidding and buying more efficient to marketers at scale. DOOH thrives on breadth and the ability to make a campaign part of the physical world; with Vistar, brands and organizations can focus on generating moments of serendipity and discovery that don’t just create a positive impression, but genuinely lead to action. Ad Server: The Vistar ad server integrates loop-based and programmatic campaigns so media owners choreography inventory with one smart management platform for OOH. The ad server is engineered for media owners who are looking for a single solution to automate manual tasks and increase inventory value, so more marketers can take advantage of the most human channel in advertising. Cortex: Cortex is designed as an intuitive CMS for the world of digital out-of-home. It’s a highly flexible tool for remote deployment, troubleshooting, performance alerts and app development. In an industry that is constantly innovating and improving, media owners need solutions engineered to help them provide new and seamless opportunities for marketers.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 17

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [Vistar Media](https://www.g2.com/sellers/vistar-media)
- **Year Founded:** 2011
- **HQ Location:** New York, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/vistar-media (352 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 59% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (8 reviews)
- Ease of Use (7 reviews)
- Audience Targeting (3 reviews)
- Easy Implementation (3 reviews)
- Advertising Customization (2 reviews)

**Cons:**

- Complexity (2 reviews)
- Lagging Performance (2 reviews)
- Layout Issues (2 reviews)
- Limited Creativity (2 reviews)
- Rebooting Issues (2 reviews)

  ### 11. [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews)
  Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 79

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.9/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group)
- **Company Website:** https://www.getadlib.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York
- **LinkedIn® Page:** https://www.linkedin.com/company/10997713/ (24 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 84% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (15 reviews)
- Customer Support (9 reviews)
- Setup Ease (9 reviews)
- Campaign Management (8 reviews)
- Helpful (8 reviews)

**Cons:**

- Audience Targeting (2 reviews)
- Delay Issues (2 reviews)
- Difficult Usability (2 reviews)
- Expensive (2 reviews)
- Lack of Clarity (2 reviews)

  ### 12. [AdRoll](https://www.g2.com/products/adroll/reviews)
  AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 739

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 7.7/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (275 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (168 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 57% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (108 reviews)
- Ad Management (67 reviews)
- Campaign Management (67 reviews)
- Easy Setup (56 reviews)
- Customer Support (55 reviews)

**Cons:**

- Limited Features (25 reviews)
- Campaign Management (22 reviews)
- Reporting Limitations (22 reviews)
- Expensive (19 reviews)
- Difficult Reporting (18 reviews)

  ### 13. [NT Technology](https://www.g2.com/products/nt-technology/reviews)
  NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.8/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.8/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [NT Technology](https://www.g2.com/sellers/nt-technology)
- **Year Founded:** 2012
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @nt_programmatic (32 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ntprogrammatic/ (156 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 59% Small-Business, 41% Mid-Market


#### Pros & Cons

**Pros:**

- Optimization (3 reviews)
- Optimization Algorithms (3 reviews)
- Optimization Efficiency (3 reviews)
- Campaigns (2 reviews)
- Creativity (2 reviews)

**Cons:**

- Dashboard Issues (1 reviews)
- Limited Features (1 reviews)
- Limited Templates (1 reviews)
- Poor Reporting (1 reviews)
- Slow Reporting (1 reviews)

  ### 14. [Opera Ads](https://www.g2.com/products/opera-ads/reviews)
  Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment. By prioritizing trust, Opera Ads ensures impactful and transparent advertising experiences. Learn more at http://opera.com/ads.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 7.5/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Opera](https://www.g2.com/sellers/opera)
- **Year Founded:** 1995
- **HQ Location:** Oslo, Norway
- **Twitter:** @opera (572,062 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/7327/ (2,404 employees on LinkedIn®)
- **Ownership:** Opera Limited (NASDAQ: OPRA)

**Reviewer Demographics:**
  - **Company Size:** 63% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (9 reviews)
- Audience Targeting (5 reviews)
- Simple (5 reviews)
- Audience Reach (4 reviews)
- Setup Ease (4 reviews)

**Cons:**

- Limited Audience Reach (3 reviews)
- Limited Reporting (3 reviews)
- Poor Reporting (3 reviews)
- Inaccurate Tracking (2 reviews)
- Inefficient Targeting (2 reviews)

  ### 15. [Moloco](https://www.g2.com/products/moloco/reviews)
  Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore. \* Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced machine learning models. \* Moloco Commerce Media enables retailers and marketplaces to build their own ads business with a flexible solution that delivers relevance, results, and automation for scaled and streamlined ad operations. \* Moloco Streaming Monetization enables streaming media companies to revolutionize their monetization strategy by building an outcomes-based ads business that delivers relevancy for users and results for advertisers.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 10.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Moloco, Inc](https://www.g2.com/sellers/moloco-inc)
- **Year Founded:** 2013
- **HQ Location:** Redwood City, California
- **Twitter:** @MolocoHQ (1,069 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/moloco (883 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 56% Mid-Market, 31% Small-Business


#### Pros & Cons

**Pros:**

- Account Management (1 reviews)
- Analytics (1 reviews)
- Campaign Management (1 reviews)
- Customer Support (1 reviews)
- Ease of Use (1 reviews)


  ### 16. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews)
  A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 85

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 5.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.0/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Roku](https://www.g2.com/sellers/roku)
- **Year Founded:** 2002
- **HQ Location:** San Jose, CA
- **Twitter:** @Roku (247,444 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/50076/ (4,284 employees on LinkedIn®)
- **Ownership:** NASDAQ:ROKU

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Hospital & Health Care
  - **Company Size:** 41% Mid-Market, 31% Small-Business


  ### 17. [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews)
  Amazon DSP (Demand-Side Platform) is a comprehensive advertising solution that enables brands and agencies to programmatically purchase display, video, and audio ads both on Amazon-owned properties and across a vast network of third-party sites and apps. By leveraging Amazon's extensive first-party data and advanced AI capabilities, advertisers can effectively reach and engage their target audiences at scale, delivering relevant and impactful advertising experiences. Key Features and Functionality: - Premium Supply Access: Amazon DSP provides access to a wide range of premium, ad-supported content, including Amazon Originals on Prime Video, Amazon Freevee, Twitch livestreams, live sports events like Thursday Night Football, and Amazon.com. Additionally, it offers placements on Amazon Fresh kiosks and connected devices such as Fire TV, Kindle, and Alexa. Advertisers can also reach audiences through thousands of premium third-party sites and apps via Amazon Publisher Direct and leading third-party exchanges. - Unique Audience Insights: Utilizing Amazon's proprietary browsing, shopping, and streaming data, Amazon DSP enables advertisers to gain a deep understanding of their audience. This allows for precise targeting strategies that reach qualified users without relying on traditional ad identifiers. - AI-Powered Optimization: The platform employs advanced AI to automate tasks and optimize campaigns, ensuring maximum return on investment. By leveraging both first- and third-party insights, advertisers can target relevant audiences across Amazon and third-party platforms efficiently. - Interoperable Technology: Amazon DSP integrates seamlessly with other Amazon services, such as Amazon Web Services, Amazon Marketing Cloud, and Amazon Publisher Cloud. This interoperability streamlines campaign management by reducing fragmentation in planning, buying, and measurement processes. Primary Value and Solutions for Users: Amazon DSP addresses the need for advertisers to reach and engage their target audiences effectively in a privacy-conscious digital landscape. By offering access to exclusive inventory and leveraging unique audience insights, the platform enables brands to deliver relevant and impactful ads at scale. The AI-driven optimization and seamless integration with other Amazon services provide advertisers with the tools to manage campaigns efficiently, measure performance accurately, and make data-driven decisions. Ultimately, Amazon DSP empowers advertisers to enhance brand visibility, drive customer engagement, and achieve their marketing objectives across multiple channels and devices.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.1/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 7.7/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 7.3/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Amazon](https://www.g2.com/sellers/amazon)
- **Year Founded:** 1994
- **HQ Location:** Seattle, WA
- **Twitter:** @amazon (5,919,028 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1586/ (754,926 employees on LinkedIn®)
- **Ownership:** AMZN

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 50% Mid-Market, 28% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- Helpful (1 reviews)
- Insights (1 reviews)
- Interface Usability (1 reviews)
- Reporting (1 reviews)

**Cons:**

- Dependency Issues (1 reviews)
- Lack of Clarity (1 reviews)
- Limited Creativity (1 reviews)
- Slow Performance (1 reviews)
- Software Performance (1 reviews)

  ### 18. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews)
  Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,888

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.5/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.2/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase)
- **Company Website:** https://www.demandbase.com
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @Demandbase (21,385 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/89759/ (993 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Business Development Representative
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 48% Mid-Market, 32% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (225 reviews)
- Lead Generation (201 reviews)
- Insights (199 reviews)
- Features (173 reviews)
- Intent Data (170 reviews)

**Cons:**

- Learning Curve (95 reviews)
- Steep Learning Curve (77 reviews)
- Complexity (70 reviews)
- Difficult Learning (63 reviews)
- Learning Difficulty (63 reviews)

  ### 19. [Eskimi DSP](https://www.g2.com/products/eskimi/reviews)
  Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention, premium local supply, precise audience targeting, reaching 2.5 billion users, and local relevance. Work with us however you like – run your campaigns on Eskimi DSP or your DSP of choice.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 101

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.1/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 9.0/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Eskimi](https://www.g2.com/sellers/eskimi)
- **Year Founded:** 2006
- **HQ Location:** Vilnius, LT
- **Twitter:** @eskimidsp (427 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/eskimi/ (219 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Food & Beverages
  - **Company Size:** 62% Small-Business, 24% Mid-Market


  ### 20. [BidTheatre](https://www.g2.com/products/bidtheatre/reviews)
  Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. BidTheatre DSP provides effective marketing towards your target audiences, providing a rich set of targeting options and valuable insights. Vitec BidTheatre serves media buyers in all industries, and is trusted by agencies, publishers, brands and software companies.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 36

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.2/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.2/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Vitec BidTheatre](https://www.g2.com/sellers/vitec-bidtheatre)
- **Year Founded:** 2012
- **HQ Location:** Stockholm
- **Twitter:** @BidTheatre (53 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2849969/ (10 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 86% Small-Business, 8% Enterprise


#### Pros & Cons

**Pros:**

- Audience Targeting (1 reviews)
- Ease of Use (1 reviews)
- Easy Setup (1 reviews)
- Intuitive (1 reviews)
- Navigation Ease (1 reviews)


  ### 21. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews)
  MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency. 


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 118

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.9/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 7.6/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 6.9/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Infillion](https://www.g2.com/sellers/infillion)
- **Company Website:** https://infillion.com/
- **Year Founded:** 2008
- **HQ Location:** New York, US
- **Twitter:** @infilliontech (305 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/infilliontech/ (174 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 51% Mid-Market, 25% Small-Business


#### Pros & Cons

**Pros:**

- Ad Management (1 reviews)
- Advertising Management (1 reviews)
- Budget Management (1 reviews)
- Campaign Management (1 reviews)
- Campaigns (1 reviews)

**Cons:**

- Complexity (1 reviews)
- Complex Setup (1 reviews)
- Complex User Interface (1 reviews)
- Dashboard Issues (1 reviews)
- Difficult Navigation (1 reviews)

  ### 22. [Gold Lasso](https://www.g2.com/products/gold-lasso/reviews)
  Gold Lasso is a free email service provider exclusively for media companies helping them monetize their email assets with native advertising and email newsletter automation.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Gold Lasso](https://www.g2.com/sellers/gold-lasso)
- **Year Founded:** 2002
- **HQ Location:** Gaithersburg, MD
- **Twitter:** @GoldLasso (1,559 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/143873/ (8 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 38% Mid-Market, 31% Small-Business


  ### 23. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)
  Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 217

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 0.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 7.8/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo (18,688 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,903 employees on LinkedIn®)
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 48% Mid-Market, 41% Small-Business


  ### 24. [Teikametrics](https://www.g2.com/products/teikametrics/reviews)
  Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 122

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 7.9/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Teikametrics](https://www.g2.com/sellers/teikametrics)
- **Company Website:** https://www.teikametrics.com
- **Year Founded:** 2015
- **HQ Location:** Boston, MA
- **Twitter:** @Teikametrics (2,175 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2640556/ (192 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 75% Small-Business, 19% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (20 reviews)
- Campaign Management (8 reviews)
- AI Integration (7 reviews)
- Automation (7 reviews)
- Customer Support (7 reviews)

**Cons:**

- Expensive (3 reviews)
- Data Inaccuracy (2 reviews)
- Data Management (2 reviews)
- Difficult Learning (2 reviews)
- Learning Curve (2 reviews)

  ### 25. [Pontiac Intelligence](https://www.g2.com/products/pontiac-intelligence/reviews)
  Pontiac Intelligence is a Demand Side Platform that gives advertisers the ability to buy ad space across digital screens of all types. The platform has direct integrations with Connected TV publishers, allows billboard specific targeting for Digital Out-Of-Home and is plugged into all desirable programmatic inventory including Display, Native, Online Video, and Audio. Pontiac provides a comprehensive programmatic toolkit designed to drive performance across all channels and media types. We do not build anything too quickly to ‘get it out’. Each tool we launch is amongst the most comprehensive available from any DSP, including ones with very high minimums.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.2/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 9.0/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Pontiac Intelligence](https://www.g2.com/sellers/pontiac-intelligence)
- **Year Founded:** 2015
- **HQ Location:** Ridgewood, New Jersey
- **LinkedIn® Page:** https://www.linkedin.com/company/25061910 (14 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 94% Small-Business, 6% Mid-Market


#### Pros & Cons

**Pros:**

- Audience Targeting (2 reviews)
- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Lead Generation (1 reviews)
- Omni-Channel Marketing (1 reviews)

**Cons:**

- Delay Issues (1 reviews)



## Parent Category

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)



## Related Categories

- [Display Advertising Software](https://www.g2.com/categories/display-advertising)
- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)



---

## Buyer Guide

### What You Should Know About Demand Side Platforms

### What is a Demand Side Platform (DSP)?

Demand side platforms (DSPs) act as a central hub to manage all the data related to advertising campaigns. A DSP is used by advertisers to buy different types of ads (mobile, social, video, etc.) from a marketplace where publishers list advertising inventory. To be efficient, advertising teams need to target the right audience, at the right time, on the right channel. Since many companies compete to get their ads on the same channels, they have to bid on impressions to ensure they can reach their goals. 

DSPs enable automated ad buying or programmatic ad buying. This type of software is integrated into multiple ad exchanges to enable advertisers to automate buying ads that may include banner ads on websites or mobile ads on apps. The automated bidding process, where ad placements are auctioned off within microseconds, is called real-time bidding (RTB). While DSPs help companies with all media-buying activities, it is also important to have personnel with advanced expertise in this field or work with external consultants or agencies. 

**What Does DSP Stand For?**

DSP stands for demand side platform, and the term “demand” can be seen as synonymous with “buying”. These platforms help companies identify advertising opportunities across multiple ad networks and helps find the best prices for the targeted audience. 

#### What Types of Demand Side Platform (DSP) Exists?

**Mobile DSP**

When searching for a DSP, some companies may want a specific DSP for mobile ad-buying capabilities. A mobile DSP is not a standalone product, but is part of and integrated with any robust DSP and is responsible for buying mobile ad inventory. A mobile DSP is focused on buying ads across varying apps, browsers, locations, and devices and also ensures that the advertiser’s creatives are displayed correctly and are optimized for mobile screens. These types of DSPs assist app publishers and app developers in offering available mobile impressions. That being said, buyers don’t need to purchase a separate DSP for desktop and mobile programmatic ad-buying.

**Omnichannel DSP**

Omnichannel DSPs enable companies to manage ads across multiple channels, like desktop, video, audio, OTT, etc. These types of DSPs help companies manage ad campaigns without having to switch between platforms. 

**Single-channel or niche DSP**

These types of DSPs can serve the needs of businesses that only want to send ads on a specific channel. Single-channel DSPs can help small businesses that may have a lower budget or a more focused advertising strategy. 

### What are the Common Features of Demand Side Platform (DSP)?

The following are some core features within DSPs that can help users in a variety of ways:

1. **Campaign management:** Omnichannel campaign management is used to target audiences across multiple channels, from traditional media such as TV and newspapers to online and social media channels.
2. **Ad retargeting:** Retargeting allows companies to resume media assets for new campaigns and to target different audiences without starting from scratch. 
3. **Buy management:** DSPs help manage different types of programmatic buys such as preferred deal, programmatic guaranteed, or private marketplace. 
4. **Ad variety:** This feature provides different types of advertising such as native ads and mobile or cross-device promotions to target broader audiences.
5. **Audience segmentation:** Audience segmentation allows media companies to choose whom to target based on multiple types of criteria (demographics, technology platforms used, etc.).
6. **Asset management:** Asset management helps manage creative assets to allocate them to each campaign, based on the audience and its characteristics such as region, language, age, and so on.
7. **Bidding:** Bidding allows companies to acquire advertising inventory or impressions that are used to place ads on various channels. DSP software usually provides access to multiple sources of inventory.
8. **Reporting:** Reporting and analytics features assist in tracking key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA).
9. **Brand safety:** The software integrates with or provides brand protection or brand safety features to monitor and block fraudulent ad-buying activity. 

Other features of demand side platforms: [API / Integrations](https://www.g2.com/categories/demand-side-platform-dsp/f/api-integrations), [Contextual Targeting](https://www.g2.com/categories/demand-side-platform-dsp/f/contextual-targeting), [Creative Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/creative-optimization), [Fraud Protection](https://www.g2.com/categories/demand-side-platform-dsp/f/fraud-protection), [In App Ads](https://www.g2.com/categories/demand-side-platform-dsp/f/in-app-ads), [Machine Learning Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/machine-learning-optimization), and [User, Role, & Access Management](https://www.g2.com/categories/demand-side-platform-dsp/f/user-role-and-access-management).

### What are the Benefits of Demand Side Platform (DSP)?

Key benefits of DSPs include accelerating the process of buying online advertisements through direct interaction with web publishers, reducing spend on impressions that are not part of a target audience, gaining transparency in the advertisements that are purchased by knowing the demographics of every impression, and increasing ad conversion rates by putting ads in front of people who are more likely to click on ads, in turn increasing the return on ad spend (ROAS). 

Some of the challenges advertisers face nowadays that can be addressed by DSP software are:

**Omnichannel:** Omnichannel is both a challenge and an opportunity for media companies. On the bright side, they now have more options than ever to target audiences, but this also makes it harder for them to find the right audience segments and promote content on their preferred channels. Companies cannot afford to invest in advertising on all possible channels and need to focus on the ones that are the most efficient.

**Real-time tracking:** Real-time performance tracking is critical to determine what content works on which channels. It also helps companies adjust their campaigns to make them more efficient or cancel advertising that is costly and brings little or no revenue. Since companies invest a lot of time and money in advertising, it is difficult for them to cancel campaigns even when they don’t seem to be very successful. Real-time data is therefore essential to determining when campaigns can be considered successful; it also enables companies to quickly react to any changes that may jeopardize their advertising efforts.

**Brand safety:** Brand safety is more challenging than ever, mostly due to technologies like social media which can disseminate information very quickly. Individuals and institutions also scrutinize brands, and it is very common that controversial advertising becomes viral and has a negative impact on the brand. The challenge with brand safety is that advertising content can be shared outside of the channels used by the company, which makes it almost impossible to retract.

### Who Uses Demand Side Platform (DSP)?

DSP is used by advertisers employed by a company to help with its advertising strategy or agencies that manage advertising activities on behalf of the customer.

**Marketing departments:** Advertising teams or departments use DSP software to create advertising campaigns and implement them to target or retarget different types of audiences. They also need to track the performance of each advertising campaign and address any issues that may impact their performance.

**Advertising agencies:** Advertising agencies use DSP software to implement strategies defined with the customer. Agencies usually manage most advertising activities but may also collaborate with customers on some operations. They also provide customers with reports on the performance and costs of advertising campaigns.

### What’s the best DSP platform for mobile ad campaigns?

For mobile ad campaigns focused on reaching audiences at scale with precise targeting and strong performance, leading DSP platforms include:

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) offers a versatile, user-friendly platform with advanced targeting capabilities. It supports mobile display, video, and in-app ads, enabling advertisers to efficiently run rich, multi-channel campaigns.
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) provides enterprise-grade programmatic buying with granular targeting, cross-device reach, and powerful analytics. It’s a go-to solution for brands aiming to maximize mobile campaign precision and performance.
- [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) makes programmatic buying accessible through an intuitive interface and flexible budget management. It enables mobile advertisers to access premium inventory while optimizing cost and reach.
- [Viant](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands that combine mobile ad efforts with broader digital marketing strategies.

### What’s the most reliable DSP for advertising agencies?

For advertising agencies managing diverse campaigns and clients, the most reliable DSP platforms combine scalability, precision targeting, and strong analytics. Top solutions include:

- [Basis](https://www.g2.com/products/basis/reviews) streamlines the campaign lifecycle by integrating planning, buying, and analytics. Agencies value its automation, reporting, and cross-channel support for running efficient and scalable ad operations.
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) delivers hyperlocal and behavioral targeting, making it ideal for agencies running localized and audience-specific campaigns. Its flexible platform allows precise control over budget and audience segmentation.
- [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) offers easy-to-use programmatic buying with access to premium inventory. Agencies appreciate its intuitive interface and flexibility in handling campaigns for clients of all sizes.

### What’s the best demand-side platform for e-commerce marketing?

For e-commerce brands aiming to scale performance marketing, drive conversions, and reach high-intent shoppers across channels, leading DSP platforms based on G2 reviews include:

- [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) offers unparalleled access to Amazon’s shopper data, enabling e-commerce brands to target audiences on and off Amazon. Its deep integration with the Amazon ecosystem makes it ideal for product-focused campaigns.
- [Criteo](https://www.g2.com/products/criteo-commerce-growth/reviews) specializes in retargeting and dynamic ad personalization, helping e-commerce brands re-engage visitors and drive conversions. Its machine learning algorithms deliver relevant ads across devices.
- [MediaMath](https://www.g2.com/products/mediamath-by-infillion/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands aiming to unify e-commerce ad efforts with broader digital marketing strategies.

#### Software Related to Demand Side Platform (DSP)

Related solutions that can be used together with DSPs include:

[Supply side platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **:** SSP allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression or visitor-by-visitor basis. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ DSPs.

[Ad network software](https://www.g2.com/categories/ad-network) **:** Ad networks aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the digital advertising buying process. For advertisers, ad networks show them the inventory that is available to buy. For publishers, ad networks package together inventory to be useful to advertisers and yield the highest profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, with both sets of software needing to integrate with ad networks.

[Creative management platforms](https://www.g2.com/categories/creative-management-platforms) **:** A creative management platform (CMP) combines a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. While most CMPs can be used to create and deploy full marketing campaigns on their own, many provide functionality or integrations that allow users to concurrently utilize another DSP to provide extra channel coverage.

### Challenges with Demand Side Platform (DSP)

DSP can be complicated and expensive to implement and maintain. The structure of this type of software can vary from one vendor to another, as well as the way products are sold. Furthermore, vendors provide services to increase DSP adoption and integrations with other software solutions, which can make their offerings even more complicated.

**Bid duplication:** DSPs are starting to work against bid duplication, but this takes place when SSPs send more than one bid request for a single impression. This represents a single user as two separate users and removes the ability for DSPs to set a capacity for ads served at the requests of the advertiser. In short, bid duplication results in advertisers unknowingly bidding against themselves, driving up the price they pay.

**Data privacy:** As more and more data privacy regulations are created, DSPs are under more pressure to adapt as this type of software relies on audience data to target ads. Due to privacy regulations, personal data can only be collected and used with explicit permission from consumers. 

### How to Buy Demand Side Platform (DSP)

The first step in evaluating DSPs, like a lot of software, is to determine the particular company goals and what outcomes are expected to be achieved. 

#### Requirements Gathering (RFI/RFP) for Demand Side Platform (DSP)

When evaluating DSP software options, it’s important to ask a few qualifying questions that may be important to the business and end goals. Some of these questions can include:

- How does the DSP maintain data privacy? Does it comply with the CCPA and GDPR?
- What software does the DSP integrate with (e.g., CDP software, ERP systems, etc.)
- How is the data collected for targeting ads?
- Can the DSP buy ads across a variety of channels (i.e., is it an omnichannel DSP)?
- Does the DSP offer artificial intelligence (AI) capabilities for ad bidding?

#### Compare Demand Side Platform (DSP) Products

When comparing DSPs, businesses should compare targeting capabilities, available inventory types, data privacy maintenance, anti-fraud measures, pricing, available integrations i.e., with a [data management platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp), and ad reporting capabilities. 

**Conduct demos**

When conducting demos, buyers must make sure to narrow it down to only a few DSP options, the ones that align with the specific company goals. For example, if the company only wants to advertise on one channel, it may not be necessary to evaluate and demo omnichannel DSPs. Also, it is important to ensure all internal stakeholders are involved in the demos to provide feedback. 

### Implementation of Demand Side Platform (DSP)

**Who is Responsible for Demand Side Platform (DSP) Implementation?**

Internal marketing or advertising teams can work with the software vendor they have selected to implement a DSP to start programmatically buying ads. If a company doesn’t have an internal advertising team, or marketing team that oversees digital advertising, it can hire a digital advertising agency to implement, and also manage, a DSP. 

**What Does the Implementation Process Look Like for Demand Side Platform (DSP)?**

For a DSP to start working, it must integrate with varying supply sources (i.e., SSPs and ad exchanges). The internal teams or ad agency implementing this software must ensure that the DSP can natively integrate with all desired ad exchanges and SSPs to serve ads on the channels that the company has identified. 

### Demand Side Platform (DSP) Trends

**Unification or omnichannel DSPs**

More and more advertisers are opting for DSPs that can buy different types of ads across a variety of channels. This allows advertisers to keep all of their advertising activities in one place. 

**Transparency **

Marketers are expecting even more transparency when it comes to media or ad buying, and want more clarity from DSPs and SSPs when it comes to the ad buying process. Because of this, DSPs aim to help marketers understand where their spend and advertising dollars are going to help achieve a better return on investment.