Best Demand Side Platform (DSP) with Creative Optimization Capabilities

Benefits of Demand Side Platform (DSP) with Creative Optimization capabilities include: Tools offered for creating and optimizing creative components of campaigns.
Below are the top-rated Demand Side Platform (DSP) with Creative Optimization capabilities, as verified by G2’s Research team. Real users have identified Creative Optimization as an important function of Demand Side Platform (DSP). Compare different products that offer this feature so you can decide which is best for your business needs.
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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11 Listings in Demand Side Platform (DSP) Available
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StackAdapt
(853)4.7 out of 5
1st Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for StackAdapt
OverviewPros and Cons
Product Description

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

Users: Digital Marketing Manager, Digital Strategist · Industries: Marketing and Advertising, Financial Services · Market Segment: 62% Small-Business, 31% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Team Helpfulness, Helpful, Features
ConsReporting Limitations, Poor Reporting, Reporting Issues, Limited Reporting, Budget Management
User SatisfactionSeller Details
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.6
9.4
Cross Channel Capabilities
Average: 8.3
9.3
Performance and Reliability
Average: 8.4
9.2
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
StackAdapt
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,572 Twitter followers
LinkedIn® Page
www.linkedin.com
1,692 employees on LinkedIn®
Simpli.fi
(148)4.5 out of 5
Entry Level Price:Contact Us
3rd Easiest To Use in Demand Side Platform (DSP) software
OverviewPros and Cons
Product Description

Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers om

Users: Account Manager · Industries: Marketing and Advertising, Broadcast Media · Market Segment: 57% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Helpful, Campaigns, Team Helpfulness
ConsDashboard Issues, Expensive, Campaign Management, Complex Setup, Extra Fees
User SatisfactionSeller Details
Simpli.fi features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.6
9.0
Cross Channel Capabilities
Average: 8.3
8.8
Performance and Reliability
Average: 8.4
8.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,808 Twitter followers
LinkedIn® Page
www.linkedin.com
647 employees on LinkedIn®
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Google Marketing Platform
(299)4.1 out of 5
13th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Google Marketing Platform
OverviewPros and Cons
Product Description

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

Users: Account Manager · Industries: Marketing and Advertising, Internet · Market Segment: 47% Mid-Market, 27% Enterprise
Pros and ConsUser Satisfaction
ProsFeatures, Campaign Management, Ease of Use, Efficiency, Performance Results
ConsComplexity, Learning Curve, Complex Setup, Difficult Setup, Expensive
User SatisfactionSeller Details
Google Marketing Platform features and usability ratings that predict user satisfaction
7.6
Has the product been a good partner in doing business?
Average: 8.6
7.2
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.4
7.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,813,307 Twitter followers
LinkedIn® Page
www.linkedin.com
336,169 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Basis
(287)4.5 out of 5
9th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Basis
OverviewPros and Cons
Product Description

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users: Digital Marketing Manager, Digital Media Planner · Industries: Marketing and Advertising, Newspapers · Market Segment: 64% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsAccount Management, Ease of Use, Features, Helpful, Insights
ConsPoor Usability, Complex User Interface, Not User-Friendly, Poor Reporting, Reporting Issues
User SatisfactionSeller Details
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.6
8.6
Cross Channel Capabilities
Average: 8.3
8.6
Performance and Reliability
Average: 8.4
8.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Basis Technologies
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,747 Twitter followers
LinkedIn® Page
www.linkedin.com
1,447 employees on LinkedIn®
Roku OneView (formerly Dataxu)
(86)3.8 out of 5
OverviewUser Satisfaction
Product Description

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

Industries: Marketing and Advertising, Hospital & Health Care · Market Segment: 41% Mid-Market, 31% Small-Business
User SatisfactionSeller Details
Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.6
5.0
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Roku
Year Founded
2002
HQ Location
San Jose, CA
Twitter
@Roku
247,200 Twitter followers
LinkedIn® Page
www.linkedin.com
4,284 employees on LinkedIn®
Ownership
NASDAQ:ROKU
MediaMath by Infillion
(126)3.9 out of 5
OverviewPros and Cons
Product Description

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

Users: Account Manager · Industries: Marketing and Advertising, Internet · Market Segment: 51% Mid-Market, 25% Small-Business
Pros and ConsUser Satisfaction
ProsAd Management, Advertising Management, Budget Management, Campaign Management, Campaigns
ConsComplexity, Complex Setup, Complex User Interface, Dashboard Issues, Difficult Navigation
User SatisfactionSeller Details
MediaMath by Infillion features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 8.6
8.9
Cross Channel Capabilities
Average: 8.3
7.6
Performance and Reliability
Average: 8.4
6.9
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Infillion
Company Website
Year Founded
2008
HQ Location
New York, US
Twitter
@infilliontech
305 Twitter followers
LinkedIn® Page
www.linkedin.com
174 employees on LinkedIn®
Gold Lasso
(16)4.8 out of 5
Entry Level Price:Free
2nd Easiest To Use in Demand Side Platform (DSP) software
OverviewUser Satisfaction
Product Description

Gold Lasso is a free email service provider exclusively for media companies helping them monetize their email assets with native advertising and email newsletter automation.

Industries: Marketing and Advertising · Market Segment: 38% Mid-Market, 31% Small-Business
User SatisfactionSeller Details
Gold Lasso features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 8.6
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Gold Lasso
Year Founded
2002
HQ Location
Gaithersburg, MD
Twitter
@GoldLasso
1,560 Twitter followers
LinkedIn® Page
www.linkedin.com
8 employees on LinkedIn®
Criteo Commerce Growth
(241)3.8 out of 5
View top Consulting Services for Criteo Commerce Growth
OverviewUser Satisfaction
Product Description

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a

Users: Digital Marketing Manager, Marketing Manager · Industries: Retail, Marketing and Advertising · Market Segment: 48% Mid-Market, 41% Small-Business
User SatisfactionSeller Details
Criteo Commerce Growth features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.6
0.0
Cross Channel Capabilities
Average: 8.3
7.9
Performance and Reliability
Average: 8.4
7.8
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Criteo
HQ Location
Paris, France
Twitter
@criteo
18,628 Twitter followers
LinkedIn® Page
www.linkedin.com
3,896 employees on LinkedIn®
Ownership
NASDAQ:CRTO
Total Revenue (USD mm)
$2,072
SmartyAds DSP
(22)4.5 out of 5
OverviewPros and Cons
Product Description

SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leade

Industries: Marketing and Advertising · Market Segment: 77% Small-Business, 14% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Easy Setup, Setup Ease, Campaign Management, Customer Support
ConsAd Issues, Ad Restrictions, Delayed Implementation, Delay Issues, Delivery Issues
User SatisfactionSeller Details
SmartyAds DSP features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.6
7.5
Cross Channel Capabilities
Average: 8.3
8.9
Performance and Reliability
Average: 8.4
8.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
SmartyAds
Year Founded
2013
HQ Location
Wilmington, US
Twitter
@SmartyAds
403 Twitter followers
LinkedIn® Page
www.linkedin.com
74 employees on LinkedIn®
Amobee
(51)3.8 out of 5
OverviewUser Satisfaction
Product Description

Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly. On

Industries: Marketing and Advertising · Market Segment: 55% Enterprise, 35% Mid-Market
User SatisfactionSeller Details
Amobee features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 8.6
8.3
Cross Channel Capabilities
Average: 8.3
7.9
Performance and Reliability
Average: 8.4
7.5
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Amobee
Year Founded
2005
HQ Location
Redwood City, CA
Twitter
@amobee
7,904 Twitter followers
LinkedIn® Page
www.linkedin.com
175 employees on LinkedIn®
Choozle
(212)4.2 out of 5
Entry Level Price:Contact Us
OverviewPros and Cons
Product Description

Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campa

Users: Digital Marketing Manager, CEO · Industries: Marketing and Advertising, Financial Services · Market Segment: 72% Small-Business, 21% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Team Helpfulness, Analytics, Analytics Insights, Audience Analysis
ConsInsufficient Training, Time Management Issues, Account Issues, Account Management Issues, Campaign Management
User SatisfactionSeller Details
Choozle features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.6
8.3
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.3
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Choozle, Inc.
Company Website
Year Founded
2012
HQ Location
Denver, Colorado
Twitter
@choozle
1,239 Twitter followers
LinkedIn® Page
www.linkedin.com
52 employees on LinkedIn®
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11 Listings in Demand Side Platform (DSP) Available
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