Best Data Masking Software for Small Business

How Many Data Masking Software Products Does G2 Track?

Total Products under this Category: 91

Category Stats (Oct 2026)

  • Average Rating: 4.37/5 (↓0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings

Last updated: October 01, 2026

How Does G2 Rank Data Masking Software Products?

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G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Data Masking Software

G2 Grid® for Data Masking Software plotting products by satisfaction and market presence

Highlighted products: Salesforce Platform, VGS Platform, K2View, Informatica Data & AI Governance, Privacy, and Clonetab.

Underlying data: [Grid® JSON](https://www.g2.com/categories/data-masking/grids.json?focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&focus%5B%5D=very-good-security-vgs-platform&focus%5B%5D=k2view&focus%5B%5D=informatica-data-ai-governance-privacy&focus%5B%5D=clonetab&segment=small-business)

Salesforce Platform

The Salesforce Platform helps IT and security teams innovate fast, deploy securely, and protect their data. With our development and security tools built into the entire agent and app lifecycle on Salesforce, organizations can dive into AI innovation without compromising on security and compliance. And by building on Salesforce, development teams get a head start on AI projects by using the apps, workflows, data streams, and agents they've already built. Developers can develop agents and apps quickly, securely, and reliably, and IT can customize and extend Salesforce across the enterprise. And every customer can protect their data with security and compliance.

Average Rating: 4.5/5.0

Total Reviews: 4,337

How Do G2 Users Rate Salesforce Platform?

  • Ease of Admin: 8.5/10 (Category avg: 8.7/10)
  • Static Masking: 9.0/10 (Category avg: 8.5/10)
  • Dynamic Masking: 9.1/10 (Category avg: 8.6/10)
  • Sensitive Fields: 9.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Salesforce Platform?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Salesforce Developer, Account Executive
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 44% Medium, 35% Large

What Do G2 Reviewers Say About Salesforce Platform?

AI-generated summary from verified user reviews

Pros
  • Users find Salesforce Headless 360 Platform to be easy to use with clear layouts and useful features, enhancing efficiency.
  • Users value the exceptional scalability and customization of Salesforce, enabling tailored solutions for diverse business needs.
  • Users love the easy customization of Salesforce Headless 360 Platform, perfectly adapting to various educational needs.
  • Users appreciate the ease of customizability in Salesforce Headless 360 Platform, tailored perfectly for diverse needs.
  • Users value the extensive customization options in Salesforce Headless 360 Platform, enabling tailored solutions for diverse business needs.
Cons
  • Users find the learning curve steep with Salesforce Headless 360 Platform, requiring significant training to navigate effectively.
  • Users find Salesforce Headless 360 Platform has a complex configuration that can hinder implementation and customization for some businesses.
  • Users find the high cost of ownership and complexity of Salesforce challenging, impacting access and usability.
  • Users find Salesforce Headless 360 Platform difficult to learn, requiring significant time to grasp its complex interface.
  • Users feel the missing features in Salesforce Headless 360 Platform make navigation and usability challenging and overwhelming.

What Are Recent G2 Reviews of Salesforce Platform?

What Are G2 Users Discussing About Salesforce Platform?

VGS Platform

Very Good Security (“VGS”) makes it easy for customers to collect, protect and share sensitive financial data in a way that accelerates revenue, eliminates risk, ensures compliance, and drives profitability. VGS secures that information in an encrypted token vault; enabling our customers to de-risk their technical environment and achieve compliance certifications like PCI DSS, SOC 2, GDPR, and more, faster. VGS delivers a modern solution to collect, protect, and exchange sensitive data that spans from data privacy to payment acceptance and card issuance; providing businesses with tokenization, PCI compliance, data security, processor optionality, and the ability to operate on that data without compromising their security posture. VGS delivers a modern payments security solution that gives businesses ownership and control over critically valuable customer data, granting them maximum portability, operationality, and value extraction. VGS customers decouple the value and utility of data from the associated security and compliance risks and allow customers to achieve continuous PCI DSS compliance 16x faster, at 25% the cost of a DIY approach.

Average Rating: 4.7/5.0

Total Reviews: 46

How Do G2 Users Rate VGS Platform?

  • Ease of Admin: 9.3/10 (Category avg: 8.7/10)
  • Static Masking: 9.5/10 (Category avg: 8.5/10)
  • Dynamic Masking: 9.5/10 (Category avg: 8.6/10)
  • Sensitive Fields: 9.4/10 (Category avg: 8.8/10)

Who Is the Company Behind VGS Platform?

  • Seller: Very Good Security
  • Year Founded: 2015
  • HQ Location: San Francisco, California
  • Twitter: @getvgs
    1,437 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    501 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer
  • Top Industries: Financial Services, Banking
  • Company Size: 51% Medium, 45% Small

What Are Recent G2 Reviews of VGS Platform?

What Are G2 Users Discussing About VGS Platform?

K2View

K2view Data Product Platform composes and delivers operational context as reusable data products to power use cases such as agentic AI, Customer 360, synthetic data generatio, data privacy and compliance, and test data management. Operational context represents complete, governed, real-time views of business entities such as customers, orders, and products, enabling consistent, trusted data for operational, analytical, and AI use cases. The platform integrates fragmented data from multiple sources into consistent, continuously updated data products, delivered on demand to downstream systems and users. Each data product is a self-contained unit that integrates and organizes multi-source data by entity, persists it in a high-performance Micro-Database, and governs it in-flight. It processes and enriches data in memory, continuously synchronizes it with source systems, and delivers it to authorized systems via APIs, SQL, messaging, CDC, MCP, and RAG. Core capabilities include: • K2Studio: Graphical tool for designing, creating, and deploying data products, accelerated by AI copilots • Universal Connectivity & Integration: Connect to any source or target (structured, semi-structured, unstructured) across cloud and on-prem, supporting batch and real-time, sync/async, and push/pull delivery • Augmented Data Catalog and Governance: AI-driven discovery and classification with in-flight enforcement of data privacy and data quality policies • Advanced Transformation: In-memory (RAM) data transformations and enrichment for near-real-time processing • AI & Agentic Enablement: Built-in MCP server per data product and ability to create data agents with planning, reasoning, and execution capabilities • Flexible Deployment: Cloud, on-prem, hybrid; supports fabric, mesh, hub architectures • K2Cloud Monitoring: Visibility into data product usage and SLAs

Average Rating: 4.6/5.0

Total Reviews: 52

How Do G2 Users Rate K2View?

  • Ease of Admin: 8.8/10 (Category avg: 8.7/10)
  • Static Masking: 9.2/10 (Category avg: 8.5/10)
  • Dynamic Masking: 9.4/10 (Category avg: 8.6/10)
  • Sensitive Fields: 9.4/10 (Category avg: 8.8/10)

Who Is the Company Behind K2View?

  • Seller: K2View
  • Year Founded: 2009
  • HQ Location: Dallas, TX
  • Twitter: @K2View
    142 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    187 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Telecommunications, Information Technology and Services
  • Company Size: 42% Large, 31% Small

What Do G2 Reviewers Say About K2View?

AI-generated summary from verified user reviews

Pros
  • Users value the efficient data management capabilities of K2View, enhancing data organization and compliance across multiple systems.
  • Users value the seamless data sharing of K2View, enhancing efficiency and simplifying access to compliant data.
  • Users appreciate the ease of use of K2View, simplifying data access and management across multiple systems.
  • Users value the efficiency of K2View, streamlining data management and reducing delays across multiple systems.
  • Users appreciate the efficient organization of data, allowing seamless access and management across various systems.
Cons
  • Users find K2View's complexity challenging, especially during setup and optimization, requiring a solid technical background.
  • Users find the complex setup of K2View challenging, especially lacking necessary technical expertise for efficient use.
  • Users find the high technical requirement of K2View challenging, complicating configuration and maintenance without adequate expertise.
  • Users face a steep learning curve with K2View due to complex setup and a lack of practical training resources.
  • Users find K2View's learning difficulty challenging, especially in configuration and understanding advanced features without technical expertise.

What Are Recent G2 Reviews of K2View?

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Informatica Data & AI Governance, Privacy

Informatica Data & AI Governance, Privacy is a comprehensive, cloud-native solution designed to empower organizations with predictive data intelligence. By integrating data discovery, cataloging, governance, and lineage capabilities, it enables businesses to find, understand, trust, and access their data assets efficiently. This unified approach simplifies collaboration between technical and business teams, ensuring that data-driven decisions are based on accurate and trustworthy information. With AI-powered automation, the platform enhances data classification, curation, and quality management, facilitating faster and more reliable analytic insights. By providing a holistic view of data relationships and lineage, Informatica Cloud Data Governance and Catalog helps organizations turn their data into a competitive advantage. Key Features and Functionality: - Automated Data Discovery and Classification: Utilizes AI to automatically find, classify, and inventory critical data across cloud and on-premises environments. - Comprehensive Data Cataloging: Creates a centralized repository of data assets, linking technical metadata with business context for enhanced understanding. - End-to-End Data Lineage: Provides visual representations of data flow and transformations, enabling users to trace data origins and assess impact. - Integrated Data Quality Management: Monitors and ensures data quality through profiling, validation, and cleansing processes. - Collaboration and Social Curation: Facilitates teamwork by allowing users to share insights, certify data assets, and engage in discussions through comments and ratings. - AI Model Governance: Manages and governs AI models alongside data, ensuring compliance and trust in AI-driven decisions. Primary Value and Problem Solved: Informatica Data & AI Governance, Privacy addresses the critical need for organizations to manage and govern their data assets effectively in an increasingly complex data landscape. By providing a unified platform that automates data discovery, classification, and quality management, it ensures that businesses can trust their data for decision-making. The solution enhances collaboration between technical and business users, linking technical metadata with business context to provide a holistic view of data assets. This comprehensive approach not only accelerates the delivery of reliable analytic insights but also ensures compliance with data governance policies, ultimately turning data into a strategic asset that drives innovation and competitive advantage.

Average Rating: 4.1/5.0

Total Reviews: 146

How Do G2 Users Rate Informatica Data & AI Governance, Privacy?

  • Ease of Admin: 7.8/10 (Category avg: 8.7/10)
  • Static Masking: 8.1/10 (Category avg: 8.5/10)
  • Dynamic Masking: 8.4/10 (Category avg: 8.6/10)
  • Sensitive Fields: 8.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Informatica Data & AI Governance, Privacy?

  • Seller: Informatica
  • Company Website:
  • Year Founded: 1993
  • HQ Location: Redwood City, CA
  • Twitter: @Informatica
    99,643 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,473 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 45% Large, 30% Small

What Do G2 Reviewers Say About Informatica Data & AI Governance, Privacy?

AI-generated summary from verified user reviews

Pros
  • Users value the automatic discovery and governance of enterprise data, enhancing clarity and trust in data management.
Cons
  • Users often face integration issues due to complex setup and design, especially in large enterprises with legacy systems.

What Are Recent G2 Reviews of Informatica Data & AI Governance, Privacy?

What Are G2 Users Discussing About Informatica Data & AI Governance, Privacy?

Clonetab

Clonetab is a global enterprise dedicated to offering comprehensive solutions for many Database Administration needs. Our suite of products (The Database Administration Powerhouse) can serve as your virtual database administrator, streamlining tasks such as Virtualization, Rapid ERP and database Cloning, Data Scrambling, Disaster Recovery for Oracle EBS & Database, Lift and Shift for Oracle EBS & Database, SQL Self Service, Oracle EBS and Oracle Peoplesoft Snapshots, Database Patching (Fleet Patching) and Oracle EBS cloning on Oracle Exadata etc. Additionally, our remote database services encompass a wide range of DBA activities, empowering companies to transition to more efficient, automation-driven database management.

Average Rating: 4.4/5.0

Total Reviews: 48

How Do G2 Users Rate Clonetab?

  • Ease of Admin: 9.2/10 (Category avg: 8.7/10)
  • Static Masking: 8.6/10 (Category avg: 8.5/10)
  • Dynamic Masking: 8.7/10 (Category avg: 8.6/10)
  • Sensitive Fields: 8.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Clonetab?

  • Seller: Clonetab
  • Year Founded: 2011
  • HQ Location: Tracy, California
  • Twitter: @Clonetab
    17 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    65 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 54% Small, 31% Medium

What Are Recent G2 Reviews of Clonetab?

Lauren Worth
LW
Researched and written by Lauren Worth
Updated