The Top 11 Easiest To Use Data Management Platforms (DMP)

See the top Data Management Platforms (DMP) products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

PreciseFP

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.3

8.7

Ease of Use

Average: 8.4

8.2

Meets Requirements

Average: 8.6

9.3

Customer Segment Breakdown

Small Business

98%

Mid Market

Simpli.fi

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.3

9.6

Ease of Use

Average: 8.4

8.8

Meets Requirements

Average: 8.6

9.0

Customer Segment Breakdown

Small Business

57%

Mid Market

37%

Enterprise

OnAudience.com - Data Management Platform

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.3

9.1

Ease of Use

Average: 8.4

9.3

Meets Requirements

Average: 8.6

9.2

Customer Segment Breakdown

Small Business

87%

Mid Market

13%

Lotame Spherical Platform

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.3

8.4

Ease of Use

Average: 8.4

9.1

Meets Requirements

Average: 8.6

8.6

Customer Segment Breakdown

Small Business

29%

Mid Market

57%

Enterprise

14%

Oracle Data Cloud

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.3

9.3

Ease of Use

Average: 8.4

9.4

Meets Requirements

Average: 8.6

9.1

Customer Segment Breakdown

Small Business

32%

Mid Market

34%

Enterprise

34%

Permutive

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.3

9.1

Ease of Use

Average: 8.4

8.8

Meets Requirements

Average: 8.6

8.7

Customer Segment Breakdown

Small Business

17%

Mid Market

48%

Enterprise

35%

Signal

7.5

Overall Usability Score

7.5

Usability Score Breakdown

Ease of Admin

Average: 8.3

8.8

Ease of Use

Average: 8.4

8.3

Meets Requirements

Average: 8.6

8.9

Customer Segment Breakdown

Small Business

31%

Mid Market

38%

Enterprise

31%

MediaMath by Infillion

7.1

Overall Usability Score

7.1

Usability Score Breakdown

Ease of Admin

Average: 8.3

7.6

Ease of Use

Average: 8.4

7.7

Meets Requirements

Average: 8.6

7.9

Customer Segment Breakdown

Small Business

25%

Mid Market

52%

Enterprise

23%

Oracle BlueKai Data Management Platform

7.0

Overall Usability Score

7.0

Usability Score Breakdown

Ease of Admin

Average: 8.3

7.4

Ease of Use

Average: 8.4

8.0

Meets Requirements

Average: 8.6

8.3

Customer Segment Breakdown

Small Business

12%

Mid Market

41%

Enterprise

47%

#10

Adobe Audience Manager

6.8

Overall Usability Score

6.8

Usability Score Breakdown

Ease of Admin

Average: 8.3

6.9

Ease of Use

Average: 8.4

7.4

Meets Requirements

Average: 8.6

8.2

Customer Segment Breakdown

Small Business

24%

Mid Market

12%

Enterprise

64%

#11

V12 Data

6.5

Overall Usability Score

6.5

Usability Score Breakdown

Ease of Admin

Average: 8.3

6.7

Ease of Use

Average: 8.4

7.5

Meets Requirements

Average: 8.6

7.2

Customer Segment Breakdown

Small Business

60%

Mid Market

23%

Enterprise

16%