# Best Customer Identity and Access Management (CIAM) Software - Page 7 ## How Many Customer Identity and Access Management (CIAM) Software Products Does G2 Track? **Total Products under this Category:** 106 ### Category Stats (Jul 2026) - **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** miniOrange Identity & Access Management (+0.77%) - Among all products in this category, miniOrange Identity & Access Management recorded the largest rating increase compared to last month _Last updated: July 28, 2026_ ## How Does G2 Rank Customer Identity and Access Management (CIAM) Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,000+ Authentic Reviews - 106+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Identity and Access Management (CIAM) Software ![G2 Grid® for Customer Identity and Access Management (CIAM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.png?focus%5B%5D=1927&focus%5B%5D=633&focus%5B%5D=22264&focus%5B%5D=3858&focus%5B%5D=135981&focus%5B%5D=20165&focus%5B%5D=30591&focus%5B%5D=1195971) Highlighted products: Salesforce Headless 360 Platform (formerly Salesforce Platform), Okta, Auth0, IBM Verify CIAM, Supabase, Amazon Cognito, Ping Identity, and Microsoft Entra External ID. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.json?focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&focus%5B%5D=okta&focus%5B%5D=auth0&focus%5B%5D=ibm-verify-ciam&focus%5B%5D=supabase-supabase&focus%5B%5D=amazon-cognito&focus%5B%5D=ping-identity&focus%5B%5D=microsoft-entra-external-id) **Sponsored** ### Hire2Retire RoboMQ’s Hire2Retire is an Identity Governance and Administration (IGA) solution designed to manage the complete workforce lifecycle, encompassing joiners, movers, and leavers (JML) events such as hiring, role changes, department transfers, terminations, and long-term leaves. This solution effectively bridges the gap between HR systems and IT infrastructure by synchronizing identity data with platforms like Active Directory (AD), Entra ID, Okta, and Google Workspace. By ensuring that user access and privileges are consistently aligned with their roles within the organization, Hire2Retire enhances overall operational efficiency. Targeted primarily at mid to large, fast-growing organizations, Hire2Retire addresses the challenges associated with manual and fragmented lifecycle management processes. Traditional methods of onboarding and offboarding can be slow, error-prone, and resource-intensive, often leading to security vulnerabilities, compliance risks, and diminished employee experiences. By automating these processes, Hire2Retire not only streamlines operations but also significantly reduces operational overhead, allowing organizations to focus on more strategic initiatives. One of the standout features of Hire2Retire is its extensive integration capabilities. With connections to 27 HR and Applicant Tracking Systems (ATS), major identity providers, and over 10 leading service management platforms such as ServiceNow, Salesforce, SolarWinds, and FreshService, the solution enables seamless identity orchestration. Its robust library of connectors allows for the automatic provisioning and deprovisioning of access to third-party applications based on profile-driven entitlements, making it a scalable and flexible IGA solution that adapts to the needs of modern enterprises. From a governance and security standpoint, Hire2Retire enforces role-based access control and continuously aligns user privileges with their job functions. This ensures that employees have the right level of access at all times, reducing the risk of over-provisioning. Additionally, timely deprovisioning during terminations or role changes helps prevent unauthorized access, protecting the organization from potential security breaches and reputational risks. Hire2Retire supports organizational compliance with key regulatory frameworks and standards including SOX, HIPAA, ISO 27001, and GDPR, providing complete audit trails for every identity lifecycle event. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1251&secure%5Bchosen_at%5D=2026-07-30T13%3A55%3A02Z&secure%5Bdisplayable_resource_id%5D=257&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=257&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=168476&secure%5Bresource_id%5D=1251&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-identity-and-access-management-ciam%3Fpage%3D7&secure%5Btoken%5D=d5176ac74408d173f022e612f9637ad601e8d5f6da044c4294717c678ff3640f&secure%5Burl%5D=https%3A%2F%2Fwww.robomq.io%2Fproducts%2Fhire2retire%2F&secure%5Burl_type%5D=custom_url) ### [OTPLESS](https://www.g2.com/products/otpless/reviews) OTPLESS stands at the forefront of identity and access management innovation, transforming digital authentication with a user-centric approach. Designed for businesses that prioritize both user engagement and ironclad security, OTPLESS offers a frictionless sign-in experience for any application or website, setting new standards in ease of use and protection. With advanced security protocols at its core, OTPLESS streamlines identity verification, requiring minimal user input to ensure swift, secure access. By moving beyond traditional methods such as passwords and OTPs, we not only expedite the login process but also significantly boost user satisfaction. Our platform supports an extensive range of modern authentication channels—over 20, including WhatsApp, Line, Viber, Facebook, and Google—coupled with robust features like multifactor authentication, session and user management, adaptive authentication, and step-up authentication. OTPLESS's versatility is unmatched, offering effortless integration through an extensive SDK that caters to all major platforms. This universal compatibility makes OTPLESS the go-to solution for a wide array of businesses, from bustling eCommerce sites to comprehensive enterprise systems, looking to streamline authentication, reduce abandonment, and fortify against security risks without burdening users. Moreover, OTPLESS enhances operational control with advanced session and user management capabilities, providing businesses with detailed oversight of user interactions and security policies. Opting for OTPLESS means elevating the login experience to unparalleled heights, fostering customer loyalty and trust with simplicity and security at the forefront. #### Who Is the Company Behind OTPLESS? - **Seller:** [OTPLESS](https://www.g2.com/sellers/otpless) - **Year Founded:** 2021 - **HQ Location:** New Delhi - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=149084251017a37cc6aecd949687df3bbfccf8e852f329e98369b1cee9b24352&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fotpless&secure%5Burl_type%5D=linkedin_company_website) ### [Phase Two](https://www.g2.com/products/phase-two/reviews) Phase Two provides Enterprise Keycloak Support and Hosting for some of the biggest companies across the globe. We operate in all regions to support customers with on-premise solutions, hosted solutions, and difficult to solve Keycloak use-cases. Keycloak Support - Keycloak is an open-source system that provides a lot of capability. Phase Two excels in optimizing the use of Keycloak's capabilities. - We can provide 24/7/365 incident support for mission critical installations. - We routinely work with customers that are of all sizes to ensure they can scale, upgrade, or extend Keycloak. Keycloak Hosting - The most cost-effective way to run Keycloak. Our customers experience great uptime. - We automate the running of Keycloak so that uploading resources, maintaining secure deployments, upgrading, are all seamless and don't require management. - Using our very popular open-source Keycloak extensions, we provide a Keycloak installation which solves the 99% SaaS use-case. Github: https://github.com/p2-inc #### Who Is the Company Behind Phase Two? - **Seller:** [Phase Two](https://www.g2.com/sellers/phase-two) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [PlainID Authorization Platform](https://www.g2.com/products/plainid-authorization-platform/reviews) PlainID is the identity leader built for the AI era. We are the only enterprise Runtime Authorization Platform that controls what every identity - human, non-human, and AI agent - can access, do, and expose. Through centralized policy management and distributed enforcement, PlainID enables Fortune 500 enterprises to achieve zero standing privileges, complete auditability, and policy changes enforced in under 60 seconds. #### Who Is the Company Behind PlainID Authorization Platform? - **Seller:** [PlainID](https://www.g2.com/sellers/plainid) - **Company Website:** www.plainid.com - **Year Founded:** 2014 - **HQ Location:** Tel Aviv, IL - **Twitter:** @plainID\_authZ 449 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c2ed9d4ca71d80063f8b002fe27c6dc270c1012340a070546aa041f9c760fd3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fplainid%2F&secure%5Burl_type%5D=linkedin_company_website) 83 employees on LinkedIn® ### [ReachFive](https://www.g2.com/products/reachfive/reviews) ReachFive is an enterprise SaaS-based Customer Identity and Access Management (CIAM) platform, designed from its inception to help organizations build strong, trusted relationships with their consumers. Our mission is to seamlessly connect brands and consumers through a single, unified, and secure digital identity, enabling unique and personalized experiences at every touchpoint, fostering loyalty and driving sustainable growth. Built for the modern customer journey, ReachFive facilitates consistent and engaging omnichannel and multi-device interactions founded on trust, convenience, and robust privacy control. We empower businesses to overcome fragmented customer data and siloed systems by providing a centralized, intelligent, and highly scalable hub for all consumer identities. At its core, ReachFive delivers comprehensive identity management across the entire customer lifecycle. This includes offering versatile, user-friendly registration options like traditional forms, frictionless social logins, and strategic progressive profiling to build rich, unified customer profiles. These profiles offer a 360-degree view, centralizing data to establish a single source of truth for each user. We provide state-of-the-art authentication methods, including Multi-Factor Authentication (MFA), ensuring secure yet frictionless customer access. Crucially, our platform features centralized identity and consent management (a key aspect of Access Governance), giving users granular control over their personal data and supporting businesses in meeting regulatory obligations like GDPR. As a native cloud platform, ReachFive is built for scalability, capable of deploying and managing millions of unified identities. It integrates smoothly with existing legacy systems and third-party applications (such as CRM and marketing tools), transforming identity data into an actionable asset across your entire technology ecosystem. By choosing ReachFive, organizations significantly enhance their security posture, reduce fraud, streamline customer onboarding and engagement, build lasting brand loyalty, and unlock greater customer value through consistent, context-aware, and truly personalized interactions. #### Who Is the Company Behind ReachFive? - **Seller:** [ReachFive](https://www.g2.com/sellers/reachfive) - **Year Founded:** 2014 - **HQ Location:** Paris, FR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f818e3c830a23059d3a5b2f388da51455711e969f0f32fdfb18b174d4270a66c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freachfive&secure%5Burl_type%5D=linkedin_company_website) 37 employees on LinkedIn® ### [SAASPASS](https://www.g2.com/products/saaspass/reviews) SAASPASS is your key to the world. By providing a comprehensive and frictionless solution fully-secured with dynamic passcodes and multi-factor authentication, SAASPASS is the only identity and access management tool you need to secure your corporate network or your own personal data. Whether logging into your work emails and company apps, accessing your personal online bank account, making purchases at online retailers, browsing social media, or even unlocking the door of your car, home, or hotel room, SAASPASS allows you to use your mobile or other enabled device to manage all your digital and physical access needs securely and conveniently SAASPASS allows you to do with one product what it currently takes a combination of 4 to 5 other products to do. **Average Rating:** 2.8/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate SAASPASS? - **Has the product been a good partner in doing business?:** 3.3/10 (Category avg: 9.1/10) #### Who Is the Company Behind SAASPASS? - **Seller:** [SAASPASS](https://www.g2.com/sellers/saaspass) - **Year Founded:** 2013 - **HQ Location:** San Francisco, US - **Twitter:** @saaspass 512 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a5785709cda813cbdaee351e74b46cff8d7860e52cabe7ee1af23081410c02c8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsaaspass%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website) 10 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Small, 33% Medium #### What Are Recent G2 Reviews of SAASPASS? **["A real passwordless solution, resilient and more than ready to be discovered"](https://www.g2.com/survey_responses/saaspass-review-3295673)** **Rating:** 5.0/5.0 stars _— Deodat L._ [Read full review](https://www.g2.com/survey_responses/saaspass-review-3295673) **["2FA done well"](https://www.g2.com/survey_responses/saaspass-review-876809)** **Rating:** 4.5/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/saaspass-review-876809) #### What Are G2 Users Discussing About SAASPASS? - [What is SAASPASS used for?](https://www.g2.com/discussions/what-is-saaspass-used-for) ### [SecZetta Third-Party Identity Risk Solution](https://www.g2.com/products/seczetta-third-party-identity-risk-solution/reviews) Building on top of SecZetta's NE Profile and NE Access suite of products is a robust solution to the challenges of creating and managing customer identities to achieve a seamless customer experience. Customers interact with brands several ways, social, mobile, in-store and online. In fact, sometimes they expect to be able to interact with a brand across multiple channels at the same time. #### Who Is the Company Behind SecZetta Third-Party Identity Risk Solution? - **Seller:** [SecZetta](https://www.g2.com/sellers/seczetta) - **HQ Location:** Newport, RI - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [SentryLogin](https://www.g2.com/products/sentrylogin/reviews) Sentry Login lets you easily add membership, page protection, and Stripe recurring payments to virtually any website. #### Who Is the Company Behind SentryLogin? - **Seller:** [SentryLogin](https://www.g2.com/sellers/sentrylogin) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Sphere Identity](https://www.g2.com/products/sphere-identity/reviews) Sphere Identity confronts the challenges of low customer sign-ups and high abandonment rates with a simple click. #### Who Is the Company Behind Sphere Identity? - **Seller:** [Sphere Identity](https://www.g2.com/sellers/sphere-identity) - **HQ Location:** Auckland. New Zealand - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Super User Manager](https://www.g2.com/products/super-user-manager/reviews) Provide your users with all the authentication and personalization services they need. Super User Manager manage your users and their sensitive information. Keep your mind free and focus on your business. Use APIs to manage all you need. #### Who Is the Company Behind Super User Manager? - **Seller:** [Pinkswan](https://www.g2.com/sellers/pinkswan) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Tappd(in) Community Bundle](https://www.g2.com/products/tappd-in-community-bundle/reviews) Tappd(in) Community Bundle is a configurable mobile app, digital wallet, and access infrastructure packaged together so you can quickly set-up, configure and manage a secure mobile experience that your community of users and digital service providers will want to stay tapped into. #### Who Is the Company Behind Tappd(in) Community Bundle? - **Seller:** [Identos](https://www.g2.com/sellers/identos) - **Year Founded:** 2014 - **HQ Location:** Toronto, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a4569c0abda3904cd8d590d055adca43141b001fdcbdb3ed9de274660c15fc4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fidentos-inc%2F&secure%5Burl_type%5D=linkedin_company_website) 61 employees on LinkedIn® ### [Tesseral](https://www.g2.com/products/tesseral/reviews) Tesseral is the only open source customer identity platform built specifically for B2B SaaS applications. With just a few lines of code, a developer can use Tesseral to manage users, host a login page, and add advanced enterprise features like SAML single sign-on (SSO), SCIM provisioning, fine-grained access control, and more. #### Who Is the Company Behind Tesseral? - **Seller:** [Tesseral](https://www.g2.com/sellers/tesseral) - **Year Founded:** 2023 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0326a8cbca66c92168ccb63c7861cb3a2a44b97549cbd7bcfafcd86865026a8b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftesseral&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® ### [Transmit Security CIAM Platform](https://www.g2.com/products/transmit-security-ciam-platform/reviews) Transmit Security CIAM Platform helps cybersecurity leaders, identity professionals and digital product teams provide strong account protection and a seamless user experience across the entire customer identity journey. The cloud-native platform delivers lightweight yet powerful APIs with modular, real-time, orchestrated and easy to use CIAM services. These services include adaptive authentication, centralized user management with self-service, risk-based authorization, online fraud detection, identity proofing (selfie with liveness detection and document verification) and affirmation (email, phone, device), and continuous digital identity fraud protection. Authentication options include: FIDO2/WebAuthn, passwords, social logins, SMS one-time passwords, magic links (email). The platform also provides omni-channel identity orchestration capable of integrating and enforcing security policies across a wide variety of security and fraud detection technologies. **Average Rating:** 4.8/5.0 **Total Reviews:** 4 #### How Do G2 Users Rate Transmit Security CIAM Platform? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) #### Who Is the Company Behind Transmit Security CIAM Platform? - **Seller:** [Transmit Security](https://www.g2.com/sellers/transmit-security) - **Year Founded:** 2014 - **HQ Location:** Tel Aviv-Yafo, Tel Aviv District, Israel - **Twitter:** @TransmitSec 711 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ec77913484f82151a32003db4a0199371c735e2ba17676d0566ca33a925a117&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftransmit-security%2F&secure%5Burl_type%5D=linkedin_company_website) 311 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 75% Medium, 25% Large #### What Are Recent G2 Reviews of Transmit Security CIAM Platform? **["Transmit CIAM"](https://www.g2.com/survey_responses/transmit-security-ciam-platform-review-8641402)** **Rating:** 4.5/5.0 stars _— Ermanno E._ [Read full review](https://www.g2.com/survey_responses/transmit-security-ciam-platform-review-8641402) **["For now it has been an excellent opportunity for improving our capabilities and agility."](https://www.g2.com/survey_responses/transmit-security-ciam-platform-review-7801269)** **Rating:** 4.5/5.0 stars _— jaime c._ [Read full review](https://www.g2.com/survey_responses/transmit-security-ciam-platform-review-7801269) ### [TrustBuilder](https://www.g2.com/products/trustbuilder/reviews) TrustBuilder is your reliable partner in cybersecurity. We go beyond the traditional software firm role, focusing on delivering robust and secure solutions that foster trust among enterprises. Our commitment is to ensure the secure digital journey of your employees, partners, and customers. With our advanced MFA and CIAM technology, we provide uninterrupted access while safeguarding identities. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 #### Who Is the Company Behind TrustBuilder? - **Seller:** [TrustBuilder](https://www.g2.com/sellers/trustbuilder-ac7e9130-73b1-4f1e-8466-0280ee53bff4) - **Year Founded:** 2010 - **HQ Location:** Paris, FR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9d2bc538c3635c7e2995d19f20c6e0b5bea650be1950d564c77b49786e7c6d77&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrustbuilder&secure%5Burl_type%5D=linkedin_company_website) 60 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Small, 33% Large #### What Are Recent G2 Reviews of TrustBuilder? **["its very easy and handy"](https://www.g2.com/survey_responses/trustbuilder-review-7387197)** **Rating:** 5.0/5.0 stars _— Manisha G._ [Read full review](https://www.g2.com/survey_responses/trustbuilder-review-7387197) **["InWebo Multifactor is an amazing platform to work on. It's quite easy to deal with."](https://www.g2.com/survey_responses/trustbuilder-review-7281268)** **Rating:** 4.0/5.0 stars _— Gaurav D._ [Read full review](https://www.g2.com/survey_responses/trustbuilder-review-7281268) ### [Tuurio ID](https://www.g2.com/products/tuurio-id/reviews) Tuurio ID is a managed identity platform that lets companies add authentication to their applications without building it from scratch. It supports OAuth 2.0, OpenID Connect, and SAML 2.0 with features like white-labeling, multi-tenancy, passkeys, and MFA. All data is hosted in Frankfurt, Germany in an ISO 27001 certified datacenter. Setup takes under 5 minutes using the CLI tool. The platform is designed for SaaS companies, agencies, and mid-market businesses that need secure, EU-compliant authentication. Free tier available for up to 50 users. #### Who Is the Company Behind Tuurio ID? - **Seller:** [Tuurio](https://www.g2.com/sellers/tuurio) - **Year Founded:** 2020 - **HQ Location:** Berlin, DE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6dd6082ab36b5ef525a502d7571d01673c3e4f410186a1ddacadc673c56ce76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftuurio%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Unidy](https://www.g2.com/products/unidy/reviews) UNIDY is a centralized identity management platform designed to simplify the management of user identities across multiple digital platforms. It provides tools for Single Sign-On (SSO), Multi-Factor Authentication (MFA), and customizable user interfaces, all aimed at enhancing user satisfaction and operational efficiency. The platform also ensures compliance with data protection regulations, including GDPR, and supports seamless integration with existing products and services. #### Who Is the Company Behind Unidy? - **Seller:** [Unidy](https://www.g2.com/sellers/unidy) - **HQ Location:** Hamburg, DE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b81521b345743f3fa9f865cfcb17f5bf61c15f885f2321c79e13dc83589f311b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funidygmbh&secure%5Burl_type%5D=linkedin_company_website) 12 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=6#product-list) - [1](/categories/customer-identity-and-access-management-ciam?order=g2_score#product-list) - [2](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=2#product-list) - [3](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=3#product-list) - [4](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=4#product-list) - [5](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=5#product-list) - [6](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=6#product-list) - 7 - [8](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=8#product-list) - [Next ›Next ›](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=8#product-list) Spotlight Categories [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) [Employee Recognition Software](https://www.g2.com/categories/employee-recognition) [Accounts Receivable Software](https://www.g2.com/categories/accounts-receivable) [Electronic Data Interchange (EDI) Software](https://www.g2.com/categories/electronic-data-interchange-edi) Similar Categories - [Multi-Factor Authentication (MFA)](/categories/multi-factor-authentication-mfa) - [Biometric Authentication](/categories/biometric-authentication) - [Cloud Directory Services](/categories/cloud-directory-services) - [Decentralized Identity](/categories/decentralized-identity) - [Identity and Access Management (IAM)](/categories/identity-and-access-management-iam) - [Passwordless Authentication](/categories/passwordless-authentication) - [Password Managers](/categories/password-managers) - [Password Policy Enforcement](/categories/password-policy-enforcement) - [Privileged Access Management (PAM)](/categories/privileged-access-management-pam) - [Risk-Based Authentication (RBA)](/categories/risk-based-authentication-rba) - [Self-Service Password Reset (SSPR) Tools](/categories/self-service-password-reset-sspr-tools) - [Single Sign-On (SSO)](/categories/single-sign-on-sso) - [User Provisioning and Governance Tools](/categories/user-provisioning-and-governance-tools) [Browse Customer Identity and Access Management (CIAM) Themes](/categories/customer-identity-and-access-management-ciam/themes) ![Brandon Summers-Miller](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon Summers-Miller") BS Researched and written by [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller) Updated April 10, 2026 Customer identity and access management (CIAM) software enables businesses to manage customer identities, preferences, and profile information at scale, providing secure, seamless login experiences including self-registration, MFA, single sign-on (SSO), and social login, while maintaining compliance with data privacy laws such as GDPR and CCPA. ### Core Capabilities of CIAM Software To qualify for inclusion in the Customer Identity and Access Management (CIAM) category, a product must: - Enable a seamless customer experience with self-registration and self-service functionality including account creation and preference management - Verify user identity with authentication, which may include multi-factor authentication methods - Enforce customer access to corporate services based on customer permissions - Integrate with directories or other data stores that house customer data - Scale to support a growing customer base ### Common Use Cases for CIAM Software Businesses use CIAM software to deliver user-friendly, secure digital experiences across websites and applications. Common use cases include: - Enabling customer self-registration and profile management across web and mobile applications - Implementing federated identity features such as SSO and social login to reduce authentication friction - Managing customer consent and preferences to maintain compliance with GDPR, CCPA, and other data privacy regulations ### How CIAM Software Differs from Other Tools CIAM shares similarities with but differs fundamentally from [identity and access management (IAM) software](https://www.g2.com/categories/identity-and-access-management-iam). IAM is designed for internal corporate use, managing identities of employees and contractors provisioned by IT staff, while CIAM is purpose-built for external, customer-focused identity management that allows customers to self-register and manage their own profiles. ### Insights from G2 on CIAM Software Based on category trends on G2, seamless SSO integration and scalable self-registration stand out as the most valued features. Improved customer login experiences and reduced identity-related support burden as primary outcomes of adoption. Show More * * * ## How Do You Choose the Right Customer Identity and Access Management (CIAM) Software? ### What You Should Know About Customer Identity and Access Management (CIAM) Software ### What is Customer Identity and Access Management (CIAM) Software? Businesses use customer identity and access management (CIAM) software to create user-friendly, seamless customer experiences when users register for, log in to, and manage their customer profiles on corporate websites, portals, shops, and other consumer-facing accounts. On the back end, CIAM software creates one universal identity of the user, which can be tied to multiple business applications. Having a single, centralized view of the user is critical for creating a seamless end-user experience and properly managing a user’s preferences across all of a company’s customer products. Companies also employ CIAM for security reasons, protecting customer data at rest and in transit. CIAM software is important for B2C companies in particular, with us -cases such as travel loyalty programs, cable company customer accounts, content subscription accounts (including online newspapers, food delivery accounts, and clothing stores), and many more. Although most CIAM software use cases are for business to consumer (B2C) businesses, there are some CIAM use cases for business to business (B2B) companies; for example, businesses that manage internet of things (IoT) device identities may use CIAM software to provide devices with unique identities for security purposes. Key Benefits of Customer Identity and Access Management (CIAM) Software - Improve online customer experiences by creating easy-to-use online registration, login, and account management tools - Manage customer identities at scale, into the tens of millions - Allow user self-registration and management - Authenticate user identities to reduce fraud - Manage user [consent](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/consent-and-preference-management) and privacy to stay compliant with privacy laws - Connect with CRM, content management systems (CMS), analytical software, and other tools to personalize customer experiences and/or discover upselling opportunities - Provide security function like encryption to secure customer data at rest and in transit ### Why Use Customer Identity and Access Management (CIAM) Software? Great customer experiences lead to happy customers. Companies use CIAM software to provide their customers with simple and secure access to their own accounts, effectively managing the back end of these customer user identities. The main benefit of using CIAM software is to provide an improved customer experience. Companies can leverage the software to accomplish this through creating a simple self-registration process, providing secure login portals using authentication methods, and facilitating seamless access to multiple products using a singular identity. CIAM software also helps companies adhere to privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) by tracking and managing a user’s consent and privacy preferences and applying those preferences across all of a user’s accounts globally. There are four main reasons why companies use CIAM software: **Improved customer experience —** Positive customer experiences are critical for companies to gain customers’ trust, brand loyalty, and their repeat business. Part of a B2C company’s digital strategy for consumer-facing accounts is to offer a front-end solution that makes account creation user-friendly, login secure and seamless, and account management easy. On the back end, this means creating a holistic view of the customer under one identity that can be federated across multiple corporate systems to provide a frictionless end-user experience. The CIAM solution should be omnichannel, such as being available on web, mobile apps, and other places customers can interact with the company. With improved customer experiences online, companies can see reductions in phone calls, emails, or in-person visits for account help. **Marketing —** Companies can reduce friction and customer abandonment by providing excellent customer experiences online. Part of doing so is providing the right customer, with the right information, at the right time; this kind of experience can be achieved with personalization. With CIAM solutions, companies can bring their siloed customer identity data from across all of their systems into one central place. They can enrich that centralized customer data with outside information and generate a 360-degree view of the user. With this holistic view of the customer, personalization can be better achieved. **Security —** Companies use CIAM software to support their security policies, verify users are who they say they are, and secure customer data across its consumer lifecycle. When customers log in to an account, it is important to authenticate their identity. CIAM software offers multiple forms of authentication for security—from basic SMS authentication for low-risk account actions, to biometric authentication for high-risk transactions such as transfering money or making large purchases. Some CIAM providers may offer adaptive, or [risk-based multi-factor authentication](https://www.g2.com/categories/risk-based-authentication), which can determine risk based on a number of factors such as IP address, location, and device behavior, and even prompt a user to reauthenticate once a reauthentication policy is triggered. **Privacy —** In addition to security, compliance with privacy laws is top of mind for many companies—and it starts with gaining user consent. Using CIAM software, companies can allow users to manage their consent, privacy, and other preferences online. These preferences can then be implemented across all a company’s applications and systems, and be recorded for auditing purposes. ### Who Uses Customer Identity and Access Management (CIAM) Software? Typically B2C companies use CIAM software to manage up to millions of customer identities for their accounts. Some CIAM software providers also offer tools to manage internet of things (IOT) devices as well, allowing the provision of a unique identity to each device that can be used across accounts. To properly implement, manage, and extract value from a CIAM solution, businesses will likely seek collaboration from teams across the company including: security, operations, marketing, sales, service, and customer support. Users must ensure that the needs of all stakeholders from these groups can be met with the CIAM solution the company ultimately selects. ### Customer Identity and Access Management (CIAM) Software Features The main features of CIAM software include: **Self-registration —** Customer account self-registration is crucial to CIAM software. CIAM tools offer workflow functionality to complete the necessary business processes throughout the customer onboarding process. **Authentication methods —** Another major feature of CIAM tools is authenticating the user; in other words, ensuring they are who they say they are. Many CIAM tools offer multiple authentication methods, including but not limited to s[ocial login](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/social-login), two-factor authentication (2FA), multi-factor authentication (MFA), biometric authentication, and passwordless authentication. **Single sign-on (SSO) —** Single sign-on functionality using SAML or OpenID Connect standards provides customers with seamless access to disparate applications by logging in only once. **Multi-channel/omnichannel experience —** Part of a business’ ability to provide excellent customer experience is meeting customers where they are, whether that is in a physical store, on the web, or via mobile apps. Having a customer’s identity synchronized across all channels helps a business provide a better experience to that customer. **Privacy and consent management —** Managing a customer’s consent and privacy preferences is critical to being compliant with privacy laws such as CCPA, GDPR, and others. Companies can more easily collect and manage a user’s consent preferences using CIAM solutions. **Integrations/APIs —** To monetize the information stored in a CIAM software solution, a CIAM must connect to the company’s other software including CRM platforms, marketing automation tools, analytics tools, and others. Many CIAM providers achieve this via API integrations. **Reporting —** Reporting functionality is important to understand registration information, security information, and general customer information that can be used for analytics. **Scalability —** Today, most solutions can handle identities in the tens of millions. A CIAM software solution should be scalable during periods of high usage or growth. **Standards —** Technological standards vary from business to business. CIAM solutions can be built on many, including OpenID, SAML, OAuth, WebAuthn/FIDO2, and so on. **Security —** CIAM providers should offer encryption of data at both rest and in transit, and allow levels of control who has access to customer data. Many CIAM solutions have certifications such as ISO 27001, SOC 2, and HIPAA, among others. ### Trends Related to Customer Identity and Access Management (CIAM) Software **Passwordless authentication —** One of the biggest sources of friction for customers and companies is passwords. Customers often have a hard time remembering passwords, while companies don’t want to deal with the risk that goes along with storing passwords on their servers. A new trend emerging with CIAM solutions is passwordless authentication, which allows customers to sign into an application without typing in a password. This is achieved using mobile apps that can trigger a face scan, fingerprint scan, QR code scan, or any other relevant mode of authentication. ### Potential Issues with Customer Identity and Access Management (CIAM) Software **Authentication —** By themselves, usernames and passwords are generally not considered sufficient means of authenticating a user’s identity. Many CIAM solutions offer more robust authentication methods, including mobile-push on mobile apps or passwordless authentication. **Identity and access management (IAM) —** CIAM can often be confused with IAM, but the two solution types are different. IAM software is used for managing _employee_ identities, while CIAM is used for managing _customer_ identities. Furthermore, IAM-related identities are managed by a company’s IT staff, while CIAM-related identities are created and managed by end users such as customers. CIAM software is more robust and offers marketing and privacy-related features that are not native to IAM software. ### Software and Services Related to Customer Identity and Access Management (CIAM) Software [**Multi-factor authentication (MFA) software**](http://g2.com/categories/multi-factor-authentication-mfa) **—** Properly authenticating users—to ensure they are who they say they are—is an important part of CIAM software. CIAM solutions should offer multiple methods to authenticate users which may include: SMS one-time-passwords (OTP), email OTPs, voice OTPs, mobile push, physical security keys, smartphones, smartwatches, biometrics, QR codes, and passwordless authentication. [**Passwordless authentication software**](https://www.g2.com/categories/passwordless-authentication) **—** Passwordless authentication is a type of muti-factor authentication (MFA) that eliminates a password as an authentication type and replaces it with other, more secure factors such as mobile-push or biometrics. [**Single sign-on (SSO) software**](https://www.g2.com/categories/single-sign-on-sso) **—** SSO functionality provides users with access to multiple applications without requiring multiple logins. SSO allows companies to provide a seamless customer experience by requiring the customer to log in only once and then linking multiple applications together on the back end. [**Customer relationship management (CRM) software**](https://www.g2.com/categories/crm) **—** CRM software helps businesses track and manage customer interactions within a single system of record. By integrating CRM software with CIAM software, companies can get a holistic view of their customer for customer service or upselling purposes. [**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software helps marketers create segmented, personalized, and timely marketing experiences for customers or prospects. By integrating marketing automation software with CIAM software, companies can extract personalization data from the CIAM to personalize their marketing campaigns to ensure the right customer gets the right marketing message at the right time. [**Marketing analytics software**](https://www.g2.com/categories/marketing-analytics) **—** Marketing analytics software helps to simplify and optimize a business’ marketing strategies and activities. By integrating CIAM data into a marketing analytics platform, companies can ensure they are using the most accurate customer data. [**Consent management platforms (CMP)**](https://www.g2.com/categories/consent-management-platform-cmp) **—** Consent management platforms help companies obtain and manage user consent when collecting, sharing, buying, or selling a user's data online. Many CIAM tools offer consent management functionality, but businesses may opt to integrate with a separate, more comprehensive CMP to better meet their needs..