# Best Customer Identity and Access Management (CIAM) Software - Page 5 ## How Many Customer Identity and Access Management (CIAM) Software Products Does G2 Track? **Total Products under this Category:** 106 ### Category Stats (Jul 2026) - **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** miniOrange Identity & Access Management (+0.77%) - Among all products in this category, miniOrange Identity & Access Management recorded the largest rating increase compared to last month _Last updated: July 30, 2026_ ## How Does G2 Rank Customer Identity and Access Management (CIAM) Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,000+ Authentic Reviews - 106+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Identity and Access Management (CIAM) Software ![G2 Grid® for Customer Identity and Access Management (CIAM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.png?focus%5B%5D=1927&focus%5B%5D=633&focus%5B%5D=22264&focus%5B%5D=3858&focus%5B%5D=135981&focus%5B%5D=20165&focus%5B%5D=30591&focus%5B%5D=1195971) Highlighted products: Salesforce Headless 360 Platform (formerly Salesforce Platform), Okta, Auth0, IBM Verify CIAM, Supabase, Amazon Cognito, Ping Identity, and Microsoft Entra External ID. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.json?focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&focus%5B%5D=okta&focus%5B%5D=auth0&focus%5B%5D=ibm-verify-ciam&focus%5B%5D=supabase-supabase&focus%5B%5D=amazon-cognito&focus%5B%5D=ping-identity&focus%5B%5D=microsoft-entra-external-id) **Sponsored** ### Hire2Retire RoboMQ’s Hire2Retire is an Identity Governance and Administration (IGA) solution designed to manage the complete workforce lifecycle, encompassing joiners, movers, and leavers (JML) events such as hiring, role changes, department transfers, terminations, and long-term leaves. This solution effectively bridges the gap between HR systems and IT infrastructure by synchronizing identity data with platforms like Active Directory (AD), Entra ID, Okta, and Google Workspace. By ensuring that user access and privileges are consistently aligned with their roles within the organization, Hire2Retire enhances overall operational efficiency. Targeted primarily at mid to large, fast-growing organizations, Hire2Retire addresses the challenges associated with manual and fragmented lifecycle management processes. Traditional methods of onboarding and offboarding can be slow, error-prone, and resource-intensive, often leading to security vulnerabilities, compliance risks, and diminished employee experiences. By automating these processes, Hire2Retire not only streamlines operations but also significantly reduces operational overhead, allowing organizations to focus on more strategic initiatives. One of the standout features of Hire2Retire is its extensive integration capabilities. With connections to 27 HR and Applicant Tracking Systems (ATS), major identity providers, and over 10 leading service management platforms such as ServiceNow, Salesforce, SolarWinds, and FreshService, the solution enables seamless identity orchestration. Its robust library of connectors allows for the automatic provisioning and deprovisioning of access to third-party applications based on profile-driven entitlements, making it a scalable and flexible IGA solution that adapts to the needs of modern enterprises. From a governance and security standpoint, Hire2Retire enforces role-based access control and continuously aligns user privileges with their job functions. This ensures that employees have the right level of access at all times, reducing the risk of over-provisioning. Additionally, timely deprovisioning during terminations or role changes helps prevent unauthorized access, protecting the organization from potential security breaches and reputational risks. Hire2Retire supports organizational compliance with key regulatory frameworks and standards including SOX, HIPAA, ISO 27001, and GDPR, providing complete audit trails for every identity lifecycle event. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1251&secure%5Bchosen_at%5D=2026-07-31T10%3A19%3A06Z&secure%5Bdisplayable_resource_id%5D=257&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=257&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=168476&secure%5Bresource_id%5D=1251&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-identity-and-access-management-ciam%3Fpage%3D5&secure%5Btoken%5D=40caadc8a41e44540af50222769570f71837f2bf8ad86f6bc560cc77a03fd8a5&secure%5Burl%5D=https%3A%2F%2Fwww.robomq.io%2Fproducts%2Fhire2retire%2F&secure%5Burl_type%5D=custom_url) ### [PingOne for Customers](https://www.g2.com/products/pingone-for-customers/reviews) PingOne for Customers is a cloud-based Customer Identity and Access Management (CIAM solution designed to help businesses deliver secure, seamless, and personalized digital experiences. By integrating authentication, user management, and multi-factor authentication (MFA services, it enables organizations to enhance customer engagement while maintaining robust security protocols. Key Features and Functionality: - No-Code Orchestration: Utilize a drag-and-drop interface to design, test, and optimize user authentication and registration workflows without the need for extensive coding. - Single Sign-On (SSO: Provide customers with consistent access across all digital platforms using a single set of credentials, enhancing user convenience and security. - Multi-Factor Authentication (MFA: Implement additional layers of security by offering various authentication methods, including passwordless options, to verify user identities effectively. - Customizable User Experiences: Tailor registration and sign-on processes to align with brand identity, ensuring a cohesive and user-friendly interface. - Unified Customer Profiles: Manage comprehensive customer profiles to deliver personalized content and services, fostering stronger customer relationships. - Adaptive Authentication Policies: Develop and enforce authentication policies that adapt to varying risk levels, balancing security needs with user experience. Primary Value and Solutions Provided: PingOne for Customers addresses the critical need for businesses to offer secure yet frictionless digital interactions. By streamlining identity management processes, it reduces the complexity associated with user authentication and authorization. This solution empowers organizations to: - Enhance Customer Acquisition and Retention: Delivering smooth and secure access experiences increases customer satisfaction and loyalty. - Accelerate Time-to-Market: The no-code orchestration engine allows rapid deployment of identity services, enabling businesses to launch applications faster. - Ensure Compliance and Security: Robust authentication mechanisms and adaptive policies help meet regulatory requirements and protect against unauthorized access. - Scale Efficiently: Designed to handle large-scale applications, PingOne for Customers can manage millions of customer identities, supporting business growth without compromising performance. By integrating these capabilities, PingOne for Customers enables businesses to create secure, personalized, and efficient digital experiences that drive customer engagement and operational success. **Average Rating:** 3.8/5.0 **Total Reviews:** 2 #### Who Is the Company Behind PingOne for Customers? - **Seller:** [Ping Identity](https://www.g2.com/sellers/ping-identity) - **Year Founded:** 2002 - **HQ Location:** Denver, CO - **Twitter:** @pingidentity 42,053 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7bc87f22d7c02efbeb1365493925da4153acada6e51611ac77880667f106672&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F21870%2F&secure%5Burl_type%5D=linkedin_company_website) 2,378 employees on LinkedIn® - **Phone:** 1.303.468.2900 #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of PingOne for Customers? **["Multiple authentication options with seamless integration"](https://www.g2.com/survey_responses/pingone-for-customers-review-8567892)** **Rating:** 4.0/5.0 stars _— Ishaan M._ [Read full review](https://www.g2.com/survey_responses/pingone-for-customers-review-8567892) #### What Are G2 Users Discussing About PingOne for Customers? - [What is PingOne for Customers used for?](https://www.g2.com/discussions/pingone-for-customers-what-is-pingone-for-customers-used-for) - [What is PingOne for Customers used for?](https://www.g2.com/discussions/what-is-pingone-for-customers-used-for) ### [Simeio | Identity Orchestrator](https://www.g2.com/products/simeio-identity-orchestrator/reviews) Simeio Identity Orchestrator (IO) is a software platform that provides organizations with a unified, automated layer to orchestrate identity and access management (IAM) activities. It integrates and coordinates controls across access management (AM), identity governance and administration (IGA), single sign-on (SSO), and privileged access management (PAM). Designed for enterprise IT, security, compliance teams, application owners, and business leaders, the platform addresses challenges arising from fragmented identity systems spanning on-premises, public, private cloud, and hybrid IT environments. Simeio IO is classified as an Identity Orchestration solution that helps users efficiently manage the onboarding, security, compliance, and lifecycle governance of applications and user identities at scale, reducing manual effort and operational risk. It is well-suited for organizations with large, complex application portfolios, regulatory requirements, or modernization goals. Key product features: • Application Management & Onboarding: Self-service, template-driven workflows route applications to appropriate IAM, IGA, SSO, or PAM solutions. A dynamic catalog provides visibility into the security and compliance state of each application. • Universal Business Orchestration Layer: Connects and manages all IAM tools, including legacy systems, via a single, automated platform, reducing operational silos and standardizing identity processes across the enterprise. • Identity Security Posture Management (ISPM): Operationalizes ISPM with centralized, real-time visibility across the entire identity fabric. Features live mapping of controls, instant detection of missing or inconsistent configurations, proactive monitoring for misconfigurations, dormant accounts, or excessive privileges, and guided, automated remediation. • Continuous Audit & Compliance: Automates audit evidence collection, demonstrates policy control adherence, and helps meet regulatory mandates efficiently. • Lifecycle Governance: Maintains alignment between IAM configurations and evolving business, user, or application risks, minimizing the risk of dormant accounts and shadow access. • Zero-Disruption Migration: Application owners can migrate applications without downtime or retraining, aided by automated processes and ongoing clarity into identity posture. • Standardization & Analytics: Persona-driven onboarding, lifecycle, and risk workflows place security and compliance tools in the hands of business owners, no coding required. • Integrated Security & Compliance: Enforces controls such as privileged access management, multi-factor authentication (MFA), and delegated administration from the point of onboarding. Simeio IO is validated by industry analysts for its orchestration capabilities, risk analytics, API-centric design, and ability to work with all major identity types. The platform is used to reduce operational overhead, accelerate secure digital transformation, and support continuous regulatory compliance. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Simeio | Identity Orchestrator? - **Seller:** [Simeio Solution](https://www.g2.com/sellers/simeio-solution) - **HQ Location:** Alpharetta, US - **Twitter:** @Simeio 1,045 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c9574d86c56e069f3a81a3efa9c041d0751c0f2320b542bc31b1108f9fcb9c8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsimeio-solutions&secure%5Burl_type%5D=linkedin_company_website) 731 employees on LinkedIn® - **Phone:** 1-201-239-1700 #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Simeio | Identity Orchestrator? **["Pros & Cons on SimeIo Solutions"](https://www.g2.com/survey_responses/simeio-identity-orchestrator-review-8869662)** **Rating:** 4.5/5.0 stars _— Eddy N._ [Read full review](https://www.g2.com/survey_responses/simeio-identity-orchestrator-review-8869662) ### [Social-ID for Customer Identity](https://www.g2.com/products/social-id-for-customer-identity/reviews) Social-ID integrates into IBM UBX and Commerce to offer social data & events to Watson Campaign Automation. It offers social login to websites, mobile and wifi. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Social-ID for Customer Identity? - **Customer data linking:** 10.0/10 (Category avg: 8.8/10) - **Social login:** 10.0/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 10.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind Social-ID for Customer Identity? - **Seller:** [IBM](https://www.g2.com/sellers/ibm) - **Year Founded:** 1911 - **HQ Location:** Armonk, New York, United States - **Twitter:** @IBMSecurity 74,660 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14b544adaece4fdbc987f1d7f7028048c22259946811200cc751263825586af9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1009%2F&secure%5Burl_type%5D=linkedin_company_website) 328,202 employees on LinkedIn® - **Ownership:** SWX:IBM #### Who Uses This Product? - **Company Size:** 100% Large #### What Are Recent G2 Reviews of Social-ID for Customer Identity? **["Social-ID for Customer Identity Review"](https://www.g2.com/survey_responses/social-id-for-customer-identity-review-10040021)** **Rating:** 5.0/5.0 stars _— Ganesh G._ [Read full review](https://www.g2.com/survey_responses/social-id-for-customer-identity-review-10040021) ### [Strivacity](https://www.g2.com/products/strivacity/reviews) Strivacity helps brands add secure sign-up and sign-in capabilities to their customer-facing applications without tying up a crew of developers or consultants. We offer a unified customer identity and access management (CIAM) solution that uses clicks (not custom coding) so organizations can get going fast and don’t have to choose between creating great customer experiences, securing their customers’ data and staying compliant with fast-changing privacy regulations like GDPR and CCPA. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Strivacity? - **Seller:** [Strivacity](https://www.g2.com/sellers/strivacity) - **Year Founded:** 2019 - **HQ Location:** Herndon, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7fef2df4f9b8be33f78c7fa756a4cc8ab864e473584ca0d45eb7c43ac32610ee&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstrivacity&secure%5Burl_type%5D=linkedin_company_website) 44 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Strivacity? **["Incredible Solution and Amazing Team"](https://www.g2.com/survey_responses/strivacity-review-5018894)** **Rating:** 4.5/5.0 stars _— Ken M._ [Read full review](https://www.g2.com/survey_responses/strivacity-review-5018894) #### What Are G2 Users Discussing About Strivacity? - [What is Strivacity used for?](https://www.g2.com/discussions/what-is-strivacity-used-for) ### [SuperTokens](https://www.g2.com/products/supertokens/reviews) SuperTokens is an open source user authentication solution backed by Y-Combinator. We're an alternative to Auth0, Firebase Auth and AWS Cognito. Using our SDKs developers can add secure, hassle free authentication to their mobile application or website in less than a day. We enable startups to launch quicker and focus on their core product offering. We're a remote company with offices in San Francisco, California, USA and Mumbai, Maharashtra, India. We provide the following features: 1. Different types of login: - Email / password - Passwordless (OTP or Magic link based) - Social / OAuth 2.0 - Multi-factor authentication - Microservice authentication 2. Access control (RBAC) 3. Session management 4. User management 5. Self hosted / managed cloud For more information, please visit: https://github.com/supertokens **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind SuperTokens? - **Seller:** [SuperTokens](https://www.g2.com/sellers/supertokens) - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dea8cfb2252617dd68322f2d93fbd0b8ed5ccc3b23fd3e295f048e176668cf90&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsupertokens&secure%5Burl_type%5D=linkedin_company_website) 18 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of SuperTokens? **["SuperTokens! Must have app for Session Management"](https://www.g2.com/survey_responses/supertokens-review-4251269)** **Rating:** 5.0/5.0 stars _— Aliyah M._ [Read full review](https://www.g2.com/survey_responses/supertokens-review-4251269) #### What Are G2 Users Discussing About SuperTokens? - [What is SuperTokens used for?](https://www.g2.com/discussions/what-is-supertokens-used-for) ### [Ubisecure Identity Platform](https://www.g2.com/products/ubisecure-identity-platform/reviews) Ubisecure is a European-based Identity & Access Management (IAM) specialist and offers a comprehensive identity management platform deployed as IDaaS (Identity-as-a-Service) or as on-premises software. As well as managing zero trust risk against breaches, using Ubisecure greatly improves how users authenticate, register, access, engage and use the organisation’s application, whether it’s a web, mobile or a legacy service. Enterprises use the Identity Platform to quickly implement use cases like Single Sign-On (SSO), MFA, access management, authorisation and consent policies, Identity Relationship management, and login-as-a-service. The platform has native support a wide range of digital identities to do real time identity verification and proofing including Bank IDs, EU eIDs, mobile IDs, enterprise and social identities. Organisations and Government bodies that work with Ubisecure enable their developers to focus their time on what matters most to grow the business. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Ubisecure Identity Platform? - **Seller:** [Ubisecure](https://www.g2.com/sellers/ubisecure) - **Year Founded:** 2002 - **HQ Location:** London, GB - **Twitter:** @ubisecure 7,150 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03acb5ca6f3dc7d5c3578ee52d81ba52a914606b844a29c86ce8f128613ca77d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fubisecure%2F&secure%5Burl_type%5D=linkedin_company_website) 48 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Ubisecure Identity Platform? **["Works well"](https://www.g2.com/survey_responses/ubisecure-identity-platform-review-726727)** **Rating:** 4.0/5.0 stars _— Verified User in Civil Engineering_ [Read full review](https://www.g2.com/survey_responses/ubisecure-identity-platform-review-726727) #### What Are G2 Users Discussing About Ubisecure Identity Platform? - [What is Ubisecure Identity Platform used for?](https://www.g2.com/discussions/what-is-ubisecure-identity-platform-used-for) ### [Airlock Suite by Ergon Informatik](https://www.g2.com/products/airlock-suite-by-ergon-informatik/reviews) Airlock Suite is Ergon's all-round IT security product. #### Who Is the Company Behind Airlock Suite by Ergon Informatik? - **Seller:** [Ergon](https://www.g2.com/sellers/ergon) - **HQ Location:** Zurich, Switzerland - **Twitter:** @ErgonAirlock 638 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Anomalix](https://www.g2.com/products/anomalix/reviews) Anomalix Identity as a Service is a cloud-based managed service that provides a cost effective alternative to in-house Identity and Access Management (IAM) operations and administration. Anomalix's IDaaS solution eliminates hardware, software and human capital costs from the security equation. The value proposition is a lower total cost of ownership, faster time to market and increased flexibility to focus on business initiatives instead of operational and administrative overhead. #### Who Is the Company Behind Anomalix? - **Seller:** [Anomalix](https://www.g2.com/sellers/anomalix) - **Year Founded:** 2013 - **HQ Location:** Chicago, US - **Twitter:** @anomalix\_inc 28 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0ac6003430d691b90e878a073c3c393dec7876491e915447b2591e0e169b23c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fanomalix%2F&secure%5Burl_type%5D=linkedin_company_website) 12 employees on LinkedIn® ### [Approw](https://www.g2.com/products/approw/reviews) Approw is a developer-centric full-scenario identity cloud product that integrates all mainstream identity authentication protocols to provide enterprises and developers with comprehensive and secure user authentication and access management services. The main functions of Approw include single sign-on, user analysis, scan code login, multi-factor authentication, behavior audit, risk control, cross-platform device management, IoT identity authentication; compatible with various international standard protocols: OAuth2.0, OIDC, SAML, AD/LDAP, WS-Fed, JWT. In addition, there are also pipelines that can expand Approw capabilities without limitation based on function calculations. Support cloud delivery and privatized deployment methods to help enterprises and developers greatly improve production efficiency. #### Who Is the Company Behind Approw? - **Seller:** [Approw](https://www.g2.com/sellers/approw) - **Year Founded:** 1935 - **HQ Location:** Englewood, Colorado, United States - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=87476ec04fb6870b101f03e9fc220ef98b76b93f1bd0d7153524414c75e8e6dd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Farrow-electronics%2F&secure%5Burl_type%5D=linkedin_company_website) 20,740 employees on LinkedIn® ### [Assently CoreID](https://www.g2.com/products/assently-coreid/reviews) Identification and log-in solution for your platforms with electronic-IDs. #### Who Is the Company Behind Assently CoreID? - **Seller:** [Verified](https://www.g2.com/sellers/verified) - **Year Founded:** 2012 - **HQ Location:** Stockholm, SE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e423c393faec3862672f4efd5d851cb437b9a70b77059e4f4ecbc350aeca4467&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fverified-global-ab%2F&secure%5Burl_type%5D=linkedin_company_website) 89 employees on LinkedIn® ### [Cloudentity CIAM.next](https://www.g2.com/products/cloudentity-ciam-next/reviews) Cloudentity’s Identity platform provides a broad range of identity functionality with more than 30 microservices. Our zero-trust authorization delivers full lifecycle management for USERS, SERVICES and THINGS with self-service, risk-based authentication and session mobility, specifically designed for modern hybrid-cloud architectures. #### Who Is the Company Behind Cloudentity CIAM.next? - **Seller:** [Cloudentity](https://www.g2.com/sellers/cloudentity) - **HQ Location:** Seattle, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a605501f21a3043b5a42e699fb9fa07e0c6896409cc4d0300ab895f539a5c221&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcloudentity&secure%5Burl_type%5D=linkedin_company_website) 12 employees on LinkedIn® ### [CoreOne Suite](https://www.g2.com/products/coreone-suite/reviews) The CoreOne Suite combines three innovative solutions in one suite. Identity & Access Management (IAM), IT Operations Management and Single Sign-On (SSO). #### Who Is the Company Behind CoreOne Suite? - **Seller:** [ITSENSE](https://www.g2.com/sellers/itsense) - **Year Founded:** 2003 - **HQ Location:** Aarau, CH - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=571adf5c934df210d6836e6979636ba71f75236d429e5dc66042bc9cf3915d37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2975513&secure%5Burl_type%5D=linkedin_company_website) 29 employees on LinkedIn® ### [Curity Identity Server](https://www.g2.com/products/curity-identity-server/reviews) Curity Identity Server offers a unique combination of API security and identity and access management. It is used for logging in and securing millions of users'​ access to the web and mobile apps over APIs and microservices. Curity is built upon established standards and designed for development and operations. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Curity Identity Server? - **Seller:** [Curity](https://www.g2.com/sellers/curity) - **Year Founded:** 2015 - **HQ Location:** Stockholm, Stockholm County, Sweden - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=29950606d09ead89c4d2f9de371cb57ef2904538658ecc0da6b34c4ad93d4860&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcurity&secure%5Burl_type%5D=linkedin_company_website) 49 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Large #### What Do G2 Reviewers Say About Curity Identity Server? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **easy setup** of Curity Identity Server, allowing focus on business logic without user management concerns. - Users find the **easy setup** of Curity Identity Server allows them to focus on their core business logic. - Users value the **implementation ease** of Curity Identity Server, allowing focus on business logic instead of user management. - Users value the **effortless process automation** of Curity Identity Server, allowing focus on critical business logic. - Users value the **effortless user management** of Curity Identity Server, allowing them to concentrate on business logic instead. ##### Cons - Users find the **pricing of Curity Identity Server to be high** compared to other authorization services. #### What Are Recent G2 Reviews of Curity Identity Server? **["One solution for Authentication and User management"](https://www.g2.com/survey_responses/curity-identity-server-review-8976050)** **Rating:** 4.5/5.0 stars _— Vishwa R._ [Read full review](https://www.g2.com/survey_responses/curity-identity-server-review-8976050) ### [Eartho](https://www.g2.com/products/eartho-eartho/reviews) Never build a user, access, or subscription system again. Turn months of work into a task as simple as copying and pasting one line of code. Authenticate, onboard, verify, protect, and bill users across platforms using Eartho SDK. For all code developers and no-code creators. #### Who Is the Company Behind Eartho? - **Seller:** [Eartho](https://www.g2.com/sellers/eartho) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Engity](https://www.g2.com/products/engity/reviews) In the 21st century, data is becoming more and more important and the protection of personal data (no matter if it comes from customers, employees or partners) is now more important than ever. Every managing director must ensure that the European Union's General Data Protection Regulations (GDPR) are complied with. But more importantly, ensuring the data sovereignty of personal user data is key to long-term business success. We from Engity understand these needs and offer European companies a fully GDPR-compliant, unlimited scalable and flexibly customizable solution. As well as the classic authentication features, Engity also offers new solutions in Identity and Access Management, e.g. Authentication Environments for Directories or Sign-Up without e-mail. Login options: - Classical Authentication with Username (E-mail) and Password - Social-Logins (Google, Facebook, Apple ...) - Multi-Factor Authentication (MFA) and Single-Sign-On - Passwordless Login (via Magic-Links, Biometrics) - Sign-up without E-Mail-Account and Single Cross Device Login - Keyboardless Device Login & Authentication Security features: - Easy-Ensure Strong Password Check - Breached Password Detection - Real-time Push Notifications - Advanced encryption mechanisms (Argon2, AES 256, TLS 1.2+) - Regular updates keep the software up to date - Frequent penetration tests and audits by external security consultants - Use of the right protocols such as OpenID Connect, SAML and JWT More: - Authentication Environments for Directories (Multiple looks and rules, but only one directory) - Customization (Corporate Identity and Corporate Brand Management) - Various support levels, maintenance, troubleshooting and support - GDPR compliance and guaranteed hosting on European servers #### Who Is the Company Behind Engity? - **Seller:** [Engity](https://www.g2.com/sellers/engity) - **Year Founded:** 2022 - **HQ Location:** Munich, DE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=43dffdc97baa2ae3ac30f46561edf58e7cd88f7bb4799d2bd5ef4b613e89ac55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fengity&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=4#product-list) - [1](/categories/customer-identity-and-access-management-ciam?order=g2_score#product-list) - [2](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=2#product-list) - [3](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=3#product-list) - [4](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=4#product-list) - 5 - [6](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=6#product-list) - [7](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=7#product-list) - [8](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=8#product-list) - [Next ›Next ›](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=6#product-list) Spotlight Categories [Webinar Platforms](https://www.g2.com/categories/webinar) [Accounting Software](https://www.g2.com/categories/accounting) [Online Community Management Software](https://www.g2.com/categories/online-community-management) [Chatbots Software](https://www.g2.com/categories/chatbots) [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) Similar Categories - [Multi-Factor Authentication (MFA)](/categories/multi-factor-authentication-mfa) - [Biometric Authentication](/categories/biometric-authentication) - [Cloud Directory Services](/categories/cloud-directory-services) - [Decentralized Identity](/categories/decentralized-identity) - [Identity and Access Management (IAM)](/categories/identity-and-access-management-iam) - [Passwordless Authentication](/categories/passwordless-authentication) - [Password Managers](/categories/password-managers) - [Password Policy Enforcement](/categories/password-policy-enforcement) - [Privileged Access Management (PAM)](/categories/privileged-access-management-pam) - [Risk-Based Authentication (RBA)](/categories/risk-based-authentication-rba) - [Self-Service Password Reset (SSPR) Tools](/categories/self-service-password-reset-sspr-tools) - [Single Sign-On (SSO)](/categories/single-sign-on-sso) - [User Provisioning and Governance Tools](/categories/user-provisioning-and-governance-tools) [Browse Customer Identity and Access Management (CIAM) Themes](/categories/customer-identity-and-access-management-ciam/themes) ![Brandon Summers-Miller](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon Summers-Miller") BS Researched and written by [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller) Updated April 10, 2026 Customer identity and access management (CIAM) software enables businesses to manage customer identities, preferences, and profile information at scale, providing secure, seamless login experiences including self-registration, MFA, single sign-on (SSO), and social login, while maintaining compliance with data privacy laws such as GDPR and CCPA. ### Core Capabilities of CIAM Software To qualify for inclusion in the Customer Identity and Access Management (CIAM) category, a product must: - Enable a seamless customer experience with self-registration and self-service functionality including account creation and preference management - Verify user identity with authentication, which may include multi-factor authentication methods - Enforce customer access to corporate services based on customer permissions - Integrate with directories or other data stores that house customer data - Scale to support a growing customer base ### Common Use Cases for CIAM Software Businesses use CIAM software to deliver user-friendly, secure digital experiences across websites and applications. Common use cases include: - Enabling customer self-registration and profile management across web and mobile applications - Implementing federated identity features such as SSO and social login to reduce authentication friction - Managing customer consent and preferences to maintain compliance with GDPR, CCPA, and other data privacy regulations ### How CIAM Software Differs from Other Tools CIAM shares similarities with but differs fundamentally from [identity and access management (IAM) software](https://www.g2.com/categories/identity-and-access-management-iam). IAM is designed for internal corporate use, managing identities of employees and contractors provisioned by IT staff, while CIAM is purpose-built for external, customer-focused identity management that allows customers to self-register and manage their own profiles. ### Insights from G2 on CIAM Software Based on category trends on G2, seamless SSO integration and scalable self-registration stand out as the most valued features. Improved customer login experiences and reduced identity-related support burden as primary outcomes of adoption. Show More * * * ## How Do You Choose the Right Customer Identity and Access Management (CIAM) Software? ### What You Should Know About Customer Identity and Access Management (CIAM) Software ### What is Customer Identity and Access Management (CIAM) Software? Businesses use customer identity and access management (CIAM) software to create user-friendly, seamless customer experiences when users register for, log in to, and manage their customer profiles on corporate websites, portals, shops, and other consumer-facing accounts. On the back end, CIAM software creates one universal identity of the user, which can be tied to multiple business applications. Having a single, centralized view of the user is critical for creating a seamless end-user experience and properly managing a user’s preferences across all of a company’s customer products. Companies also employ CIAM for security reasons, protecting customer data at rest and in transit. CIAM software is important for B2C companies in particular, with us -cases such as travel loyalty programs, cable company customer accounts, content subscription accounts (including online newspapers, food delivery accounts, and clothing stores), and many more. Although most CIAM software use cases are for business to consumer (B2C) businesses, there are some CIAM use cases for business to business (B2B) companies; for example, businesses that manage internet of things (IoT) device identities may use CIAM software to provide devices with unique identities for security purposes. Key Benefits of Customer Identity and Access Management (CIAM) Software - Improve online customer experiences by creating easy-to-use online registration, login, and account management tools - Manage customer identities at scale, into the tens of millions - Allow user self-registration and management - Authenticate user identities to reduce fraud - Manage user [consent](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/consent-and-preference-management) and privacy to stay compliant with privacy laws - Connect with CRM, content management systems (CMS), analytical software, and other tools to personalize customer experiences and/or discover upselling opportunities - Provide security function like encryption to secure customer data at rest and in transit ### Why Use Customer Identity and Access Management (CIAM) Software? Great customer experiences lead to happy customers. Companies use CIAM software to provide their customers with simple and secure access to their own accounts, effectively managing the back end of these customer user identities. The main benefit of using CIAM software is to provide an improved customer experience. Companies can leverage the software to accomplish this through creating a simple self-registration process, providing secure login portals using authentication methods, and facilitating seamless access to multiple products using a singular identity. CIAM software also helps companies adhere to privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) by tracking and managing a user’s consent and privacy preferences and applying those preferences across all of a user’s accounts globally. There are four main reasons why companies use CIAM software: **Improved customer experience —** Positive customer experiences are critical for companies to gain customers’ trust, brand loyalty, and their repeat business. Part of a B2C company’s digital strategy for consumer-facing accounts is to offer a front-end solution that makes account creation user-friendly, login secure and seamless, and account management easy. On the back end, this means creating a holistic view of the customer under one identity that can be federated across multiple corporate systems to provide a frictionless end-user experience. The CIAM solution should be omnichannel, such as being available on web, mobile apps, and other places customers can interact with the company. With improved customer experiences online, companies can see reductions in phone calls, emails, or in-person visits for account help. **Marketing —** Companies can reduce friction and customer abandonment by providing excellent customer experiences online. Part of doing so is providing the right customer, with the right information, at the right time; this kind of experience can be achieved with personalization. With CIAM solutions, companies can bring their siloed customer identity data from across all of their systems into one central place. They can enrich that centralized customer data with outside information and generate a 360-degree view of the user. With this holistic view of the customer, personalization can be better achieved. **Security —** Companies use CIAM software to support their security policies, verify users are who they say they are, and secure customer data across its consumer lifecycle. When customers log in to an account, it is important to authenticate their identity. CIAM software offers multiple forms of authentication for security—from basic SMS authentication for low-risk account actions, to biometric authentication for high-risk transactions such as transfering money or making large purchases. Some CIAM providers may offer adaptive, or [risk-based multi-factor authentication](https://www.g2.com/categories/risk-based-authentication), which can determine risk based on a number of factors such as IP address, location, and device behavior, and even prompt a user to reauthenticate once a reauthentication policy is triggered. **Privacy —** In addition to security, compliance with privacy laws is top of mind for many companies—and it starts with gaining user consent. Using CIAM software, companies can allow users to manage their consent, privacy, and other preferences online. These preferences can then be implemented across all a company’s applications and systems, and be recorded for auditing purposes. ### Who Uses Customer Identity and Access Management (CIAM) Software? Typically B2C companies use CIAM software to manage up to millions of customer identities for their accounts. Some CIAM software providers also offer tools to manage internet of things (IOT) devices as well, allowing the provision of a unique identity to each device that can be used across accounts. To properly implement, manage, and extract value from a CIAM solution, businesses will likely seek collaboration from teams across the company including: security, operations, marketing, sales, service, and customer support. Users must ensure that the needs of all stakeholders from these groups can be met with the CIAM solution the company ultimately selects. ### Customer Identity and Access Management (CIAM) Software Features The main features of CIAM software include: **Self-registration —** Customer account self-registration is crucial to CIAM software. CIAM tools offer workflow functionality to complete the necessary business processes throughout the customer onboarding process. **Authentication methods —** Another major feature of CIAM tools is authenticating the user; in other words, ensuring they are who they say they are. Many CIAM tools offer multiple authentication methods, including but not limited to s[ocial login](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/social-login), two-factor authentication (2FA), multi-factor authentication (MFA), biometric authentication, and passwordless authentication. **Single sign-on (SSO) —** Single sign-on functionality using SAML or OpenID Connect standards provides customers with seamless access to disparate applications by logging in only once. **Multi-channel/omnichannel experience —** Part of a business’ ability to provide excellent customer experience is meeting customers where they are, whether that is in a physical store, on the web, or via mobile apps. Having a customer’s identity synchronized across all channels helps a business provide a better experience to that customer. **Privacy and consent management —** Managing a customer’s consent and privacy preferences is critical to being compliant with privacy laws such as CCPA, GDPR, and others. Companies can more easily collect and manage a user’s consent preferences using CIAM solutions. **Integrations/APIs —** To monetize the information stored in a CIAM software solution, a CIAM must connect to the company’s other software including CRM platforms, marketing automation tools, analytics tools, and others. Many CIAM providers achieve this via API integrations. **Reporting —** Reporting functionality is important to understand registration information, security information, and general customer information that can be used for analytics. **Scalability —** Today, most solutions can handle identities in the tens of millions. A CIAM software solution should be scalable during periods of high usage or growth. **Standards —** Technological standards vary from business to business. CIAM solutions can be built on many, including OpenID, SAML, OAuth, WebAuthn/FIDO2, and so on. **Security —** CIAM providers should offer encryption of data at both rest and in transit, and allow levels of control who has access to customer data. Many CIAM solutions have certifications such as ISO 27001, SOC 2, and HIPAA, among others. ### Trends Related to Customer Identity and Access Management (CIAM) Software **Passwordless authentication —** One of the biggest sources of friction for customers and companies is passwords. Customers often have a hard time remembering passwords, while companies don’t want to deal with the risk that goes along with storing passwords on their servers. A new trend emerging with CIAM solutions is passwordless authentication, which allows customers to sign into an application without typing in a password. This is achieved using mobile apps that can trigger a face scan, fingerprint scan, QR code scan, or any other relevant mode of authentication. ### Potential Issues with Customer Identity and Access Management (CIAM) Software **Authentication —** By themselves, usernames and passwords are generally not considered sufficient means of authenticating a user’s identity. Many CIAM solutions offer more robust authentication methods, including mobile-push on mobile apps or passwordless authentication. **Identity and access management (IAM) —** CIAM can often be confused with IAM, but the two solution types are different. IAM software is used for managing _employee_ identities, while CIAM is used for managing _customer_ identities. Furthermore, IAM-related identities are managed by a company’s IT staff, while CIAM-related identities are created and managed by end users such as customers. CIAM software is more robust and offers marketing and privacy-related features that are not native to IAM software. ### Software and Services Related to Customer Identity and Access Management (CIAM) Software [**Multi-factor authentication (MFA) software**](http://g2.com/categories/multi-factor-authentication-mfa) **—** Properly authenticating users—to ensure they are who they say they are—is an important part of CIAM software. CIAM solutions should offer multiple methods to authenticate users which may include: SMS one-time-passwords (OTP), email OTPs, voice OTPs, mobile push, physical security keys, smartphones, smartwatches, biometrics, QR codes, and passwordless authentication. [**Passwordless authentication software**](https://www.g2.com/categories/passwordless-authentication) **—** Passwordless authentication is a type of muti-factor authentication (MFA) that eliminates a password as an authentication type and replaces it with other, more secure factors such as mobile-push or biometrics. [**Single sign-on (SSO) software**](https://www.g2.com/categories/single-sign-on-sso) **—** SSO functionality provides users with access to multiple applications without requiring multiple logins. SSO allows companies to provide a seamless customer experience by requiring the customer to log in only once and then linking multiple applications together on the back end. [**Customer relationship management (CRM) software**](https://www.g2.com/categories/crm) **—** CRM software helps businesses track and manage customer interactions within a single system of record. By integrating CRM software with CIAM software, companies can get a holistic view of their customer for customer service or upselling purposes. [**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software helps marketers create segmented, personalized, and timely marketing experiences for customers or prospects. By integrating marketing automation software with CIAM software, companies can extract personalization data from the CIAM to personalize their marketing campaigns to ensure the right customer gets the right marketing message at the right time. [**Marketing analytics software**](https://www.g2.com/categories/marketing-analytics) **—** Marketing analytics software helps to simplify and optimize a business’ marketing strategies and activities. By integrating CIAM data into a marketing analytics platform, companies can ensure they are using the most accurate customer data. [**Consent management platforms (CMP)**](https://www.g2.com/categories/consent-management-platform-cmp) **—** Consent management platforms help companies obtain and manage user consent when collecting, sharing, buying, or selling a user's data online. Many CIAM tools offer consent management functionality, but businesses may opt to integrate with a separate, more comprehensive CMP to better meet their needs..