# Best Customer Identity and Access Management (CIAM) Software - Page 4

## How Many Customer Identity and Access Management (CIAM) Software Products Does G2 Track?

**Total Products under this Category:** 106

### Category Stats (Jul 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** miniOrange Identity & Access Management (+0.77%) - Among all products in this category, miniOrange Identity & Access Management recorded the largest rating increase compared to last month

_Last updated: July 28, 2026_

## How Does G2 Rank Customer Identity and Access Management (CIAM) Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,000+ Authentic Reviews
- 106+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Identity and Access Management (CIAM) Software
 ![G2 Grid® for Customer Identity and Access Management (CIAM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.png?focus%5B%5D=1927&focus%5B%5D=633&focus%5B%5D=22264&focus%5B%5D=3858&focus%5B%5D=135981&focus%5B%5D=30591&focus%5B%5D=1195971&focus%5B%5D=1277355)

Highlighted products: Salesforce Headless 360 Platform (formerly Salesforce Platform), Okta, Auth0, IBM Verify CIAM, Supabase, Ping Identity, Microsoft Entra External ID, and Descope.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.json?focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&focus%5B%5D=okta&focus%5B%5D=auth0&focus%5B%5D=ibm-verify-ciam&focus%5B%5D=supabase-supabase&focus%5B%5D=ping-identity&focus%5B%5D=microsoft-entra-external-id&focus%5B%5D=descope)

**Sponsored**

### Hire2Retire

RoboMQ’s Hire2Retire is an Identity Governance and Administration (IGA) solution designed to manage the complete workforce lifecycle, encompassing joiners, movers, and leavers (JML) events such as hiring, role changes, department transfers, terminations, and long-term leaves. This solution effectively bridges the gap between HR systems and IT infrastructure by synchronizing identity data with platforms like Active Directory (AD), Entra ID, Okta, and Google Workspace. By ensuring that user access and privileges are consistently aligned with their roles within the organization, Hire2Retire enhances overall operational efficiency. Targeted primarily at mid to large, fast-growing organizations, Hire2Retire addresses the challenges associated with manual and fragmented lifecycle management processes. Traditional methods of onboarding and offboarding can be slow, error-prone, and resource-intensive, often leading to security vulnerabilities, compliance risks, and diminished employee experiences. By automating these processes, Hire2Retire not only streamlines operations but also significantly reduces operational overhead, allowing organizations to focus on more strategic initiatives. One of the standout features of Hire2Retire is its extensive integration capabilities. With connections to 27 HR and Applicant Tracking Systems (ATS), major identity providers, and over 10 leading service management platforms such as ServiceNow, Salesforce, SolarWinds, and FreshService, the solution enables seamless identity orchestration. Its robust library of connectors allows for the automatic provisioning and deprovisioning of access to third-party applications based on profile-driven entitlements, making it a scalable and flexible IGA solution that adapts to the needs of modern enterprises. From a governance and security standpoint, Hire2Retire enforces role-based access control and continuously aligns user privileges with their job functions. This ensures that employees have the right level of access at all times, reducing the risk of over-provisioning. Additionally, timely deprovisioning during terminations or role changes helps prevent unauthorized access, protecting the organization from potential security breaches and reputational risks. Hire2Retire supports organizational compliance with key regulatory frameworks and standards including SOX, HIPAA, ISO 27001, and GDPR, providing complete audit trails for every identity lifecycle event.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1251&secure%5Bchosen_at%5D=2026-07-29T12%3A15%3A15Z&secure%5Bdisplayable_resource_id%5D=257&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=257&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=168476&secure%5Bresource_id%5D=1251&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-identity-and-access-management-ciam%3Fpage%3D4&secure%5Btoken%5D=a550c2528121e3325c51ef4b77938db99f36b0114802751a88649d658529eacc&secure%5Burl%5D=https%3A%2F%2Fwww.robomq.io%2Fproducts%2Fhire2retire%2F&secure%5Burl_type%5D=custom_url)

### [CoffeeBean Identity and Access Platform](https://www.g2.com/products/coffeebean-identity-and-access-platform/reviews)

Social-ID for CIAM, a solution to authenticate and to register customers at Website, Mobile apps and Wifi portals.

**Average Rating:** 3.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate CoffeeBean Identity and Access Platform?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind CoffeeBean Identity and Access Platform?

- **Seller:** [Coffeebean Technology](https://www.g2.com/sellers/coffeebean-technology)
- **Year Founded:** 2008
- **HQ Location:** Fremont, US
- **Twitter:** @coffeebeantech  
250 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=32cf7943c6884fdf3f6238f5c8c2887ce4951139249f054b3cb4a0bdd3f5ac17&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcoffee-bean-technology&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Large

#### What Are Recent G2 Reviews of CoffeeBean Identity and Access Platform?

**["Platform for customer information "](https://www.g2.com/survey_responses/coffeebean-identity-and-access-platform-review-723917)**

**Rating:** 4.5/5.0 stars

_— Verified User in Banking_

[Read full review](https://www.g2.com/survey_responses/coffeebean-identity-and-access-platform-review-723917)

#### What Are G2 Users Discussing About CoffeeBean Identity and Access Platform?

- [What is CoffeeBean Identity and Access Platform used for?](https://www.g2.com/discussions/what-is-coffeebean-identity-and-access-platform-used-for)

### [Entrust Identity as a Service](https://www.g2.com/products/entrust-identity-as-a-service/reviews)

Entrust Identity as a Service is a cloud-based identity and access management (IAM) solution with multi-factor authentication (MFA), credential-based passwordless access, and single sign-on (SSO). Entrust Identity as a Service secures access to devices, applications, and resources with an analyst top-rated identity solution that has been proven across critical banking, government and healthcare infrastructures for more than 25 years. Point-and-click provisioning and out-of-the-box integrations with a variety of on-premises and cloud applications make Entrust Identity as a Service easy to deploy, so you can be up and running in under 30 minutes. Features include: • User self service - password reset, authenticators • VPN remote access • SSO portal • AD sync • Office 365 (SAML integration) • Additional SAML applications (e.g. SDFC, WebEx) • Mobile soft token and push notifications • SMS/Email OTP, KBA, Google Auth, FIDO2, Grid • Native device biometrics • Email, web & telephone support: Mon-Fri 8am-8pm EST • Adaptive/risk-based policy engine • System for Cross-Domain Identity Management (SCIM) • Desktop login (via Desktop Agent) • On-prem application integrations (OAM, Netsuite, IIS) • Azure Active Directory (AD) sync • OpenID Connect applications integration • Azure AD CAC • SIEM integration (Splunk) • Auth API (Custom web / mobile apps) • Admin API (users / groups / policies) • Cross-platform facial biometrics • LDAP database sync • OAuth 2.0 URL/API protection • Mobile smart credential/bluetooth login

**Average Rating:** 4.4/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Entrust Identity as a Service?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Entrust Identity as a Service?

- **Seller:** [Entrust, Inc.](https://www.g2.com/sellers/entrust-inc)
- **Year Founded:** 1969
- **HQ Location:** Minneapolis, MN
- **Twitter:** @Entrust\_Corp  
6,414 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b5a4225ae49de6dfdaf089dc21e9cf0b378f7e9d187d72d686b2414d5d73ae19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fentrust%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,751 employees on LinkedIn®
- **Phone:** 1-888-690-2424

#### Who Uses This Product?

- **Company Size:** 64% Large, 36% Medium

#### What Are Recent G2 Reviews of Entrust Identity as a Service?

**["Security Software"](https://www.g2.com/survey_responses/entrust-identity-as-a-service-review-7232858)**

**Rating:** 4.0/5.0 stars

_— Yan P._

[Read full review](https://www.g2.com/survey_responses/entrust-identity-as-a-service-review-7232858)

**["Excellent tool for secure remote login."](https://www.g2.com/survey_responses/entrust-identity-as-a-service-review-7237855)**

**Rating:** 4.0/5.0 stars

_— Verified User in Mining & Metals_

[Read full review](https://www.g2.com/survey_responses/entrust-identity-as-a-service-review-7237855)

#### What Are G2 Users Discussing About Entrust Identity as a Service?

- [What is Entrust Identity as a Service used for?](https://www.g2.com/discussions/what-is-entrust-identity-as-a-service-used-for)

### [Symantec IGA](https://www.g2.com/products/symantec-iga/reviews)

The Layer7 Identity Suite provides comprehensive identity management and governance capabilities with a simple, intuitive user experience. This user experience can dramatically simplify processes such as user access requests and access certifications, resulting in improved productivity and user satisfaction. In addition, the CA Identity Suite performs risk analysis and certification and enables remediation actions in real-time during the access provisioning steps, thereby improving audit performance and risk posture with preventive policy enforcement

**Average Rating:** 3.5/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Symantec IGA?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.1/10)
- **Customer data linking:** 10.0/10 (Category avg: 8.8/10)
- **Self-registration and self-service:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Symantec IGA?

- **Seller:** [Broadcom](https://www.g2.com/sellers/broadcom-ab3091cd-4724-46a8-ac89-219d6bc8e166)
- **Year Founded:** 1991
- **HQ Location:** San Jose, CA
- **Twitter:** @broadcom  
63,909 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=093adce8015fea9ef126312884b465dc8e3c20e17dcb12fbb77a7bd82577e7a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbroadcom%2F&secure%5Burl_type%5D=linkedin_company_website)  
55,094 employees on LinkedIn®
- **Ownership:** NASDAQ: CA

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 69% Large, 56% Medium

#### What Are Recent G2 Reviews of Symantec IGA?

**[""One stop solution for Id access management""](https://www.g2.com/survey_responses/symantec-iga-review-4904130)**

**Rating:** 4.5/5.0 stars

_— VivekPrasanth R._

[Read full review](https://www.g2.com/survey_responses/symantec-iga-review-4904130)

**["Overall experience"](https://www.g2.com/survey_responses/symantec-iga-review-8236529)**

**Rating:** 4.5/5.0 stars

_— Felipe R._

[Read full review](https://www.g2.com/survey_responses/symantec-iga-review-8236529)

#### What Are G2 Users Discussing About Symantec IGA?

- [What is CA identity governance?](https://www.g2.com/discussions/what-is-ca-identity-governance)
- [What is IGA cyber security?](https://www.g2.com/discussions/what-is-iga-cyber-security)
- [What is an IGA tool?](https://www.g2.com/discussions/what-is-an-iga-tool)
- [What is Symantec IGA?](https://www.g2.com/discussions/what-is-symantec-iga)

### [Thales OneWelcome Identity Platform](https://www.g2.com/products/thales-onewelcome-identity-platform/reviews)

The Thales OneWelcome Identity Platform is a cloud-based identity and access management solution designed to deliver secure, frictionless digital experiences for all external identities, including customers and partners. It provides a unified platform to manage identities across B2C, B2B, gig-workers, and workforce use cases, helping organizations build trusted digital interactions at scale. The Thales OneWelcome Identity Orchestrator (IO) is a next-gen Visual Orchestration tool that enables no-code orchestration of any user journey and acts as the central engine of an Identity Fabric, moving organizations away from siloed, product‑centric deployments toward a more connected, risk-aware system of systems that can compute dynamic decisions based on all available contextual signals. As a cloud-based component, IO provides a visual interface and execution engine to manage complex interactions across B2C, B2B, and gig worker markets. To support security and compliance, Thales incorporates Adaptive Authentication, combining multi-factor authentication and risk-based access controls, alongside Consent and Preference Management to help organizations meet privacy and regulatory requirements. Delegated User Management enables secure administration of partner and third-party access through self-service workflows. With support for Passwordless Authentication, including passkeys and hardware-based authenticators, and a modular architecture built on identity apps, the platform enables flexible deployment while helping organizations modernize identity, reduce complexity, and strengthen security across digital channels.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Thales OneWelcome Identity Platform?

- **Customer data linking:** 10.0/10 (Category avg: 8.8/10)
- **Social login:** 10.0/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Thales OneWelcome Identity Platform?

- **Seller:** [Thales Group](https://www.g2.com/sellers/thales-group)
- **HQ Location:** Austin, Texas
- **Twitter:** @ThalesCloudSec  
6,935 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6e2851e1a59f8d20bde4bcb61853df023b359c511759b122b0978397a41c6e7e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthalessoftwaremonetization%2F&secure%5Burl_type%5D=linkedin_company_website)  
46 employees on LinkedIn®
- **Ownership:** EPA:HO
- **Total Revenue (USD mm):** $15,854

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Medium

#### What Do G2 Reviewers Say About Thales OneWelcome Identity Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **secure and convenient access management** of Thales OneWelcome, enhancing their overall user experience.
- Users value the **multifactor and adaptive authentication** features for enhanced security against unauthorized access.
- Users appreciate the **smooth and convenient access management** of Thales OneWelcome, enhancing their overall experience significantly.
- Users appreciate the **secure access management** of Thales OneWelcome, enabling smooth and frictionless user experiences.

##### Cons

- Users find the **initial setup complex** , making implementation challenging and sometimes unclear regarding pricing expectations.
- Users find the **pricing unclear** , leading to challenges in budgeting and expectations for the Thales OneWelcome Identity Platform.

#### What Are Recent G2 Reviews of Thales OneWelcome Identity Platform?

**["Secure, Frictionless Access Management with Thales OneWelcome Identity Platform"](https://www.g2.com/survey_responses/thales-onewelcome-identity-platform-review-11151239)**

**Rating:** 4.5/5.0 stars

_— Vishal P._

[Read full review](https://www.g2.com/survey_responses/thales-onewelcome-identity-platform-review-11151239)

**["The Powerful Solution for Securtiy"](https://www.g2.com/survey_responses/thales-onewelcome-identity-platform-review-10919996)**

**Rating:** 5.0/5.0 stars

_— neha v._

[Read full review](https://www.g2.com/survey_responses/thales-onewelcome-identity-platform-review-10919996)

### [Veriam](https://www.g2.com/products/veriam/reviews)

Veriam is a comprehensive access management and subscription service solution designed to streamline the way businesses manage user access and subscriptions. By integrating these two critical functions into a single platform, Veriam eliminates the need for organizations to juggle multiple tools and systems, thereby enhancing operational efficiency. This solution is particularly beneficial for businesses that require seamless B2B access management, subscription handling, and compliance navigation, allowing them to focus on their core objectives without the burden of administrative complexities. Targeted towards businesses of all sizes, Veriam caters to organizations looking to simplify their user management processes. Whether a company is selling products online or sharing sensitive data, Veriam provides the necessary tools to facilitate these transactions securely and efficiently. The platform is designed for ease of use, enabling businesses to integrate access control and subscription management with minimal coding effort. This allows organizations to reduce time spent on administrative tasks, thereby reallocating resources to growth and customer engagement. One of the standout features of Veriam is its single sign-on capability, which allows users to access multiple products, subscriptions, and data with just one set of credentials. This not only enhances user experience by reducing the number of logins required but also increases security by minimizing the risk associated with managing multiple passwords. Additionally, Veriam's self-service features empower users to manage their profiles and subscriptions independently, resulting in fewer support calls and higher satisfaction rates. Veriam prioritizes security and compliance, adhering to ISO standards to ensure that all transactions and data exchanges are conducted safely. This commitment to reliability and compliance not only protects sensitive information but also builds trust with users and partners. By merging access and subscription management into a unified platform, Veriam optimizes business operations, enabling companies to sell products and share data online with confidence. In essence, Veriam stands out in the access management and subscription services category by offering a robust, secure, and user-friendly solution that meets the diverse needs of modern businesses. Its ability to simplify complex processes while maintaining high standards of security and compliance makes it an invaluable tool for organizations aiming to enhance their operational efficiency and customer satisfaction.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Veriam?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Veriam?

- **Seller:** [Veriam](https://www.g2.com/sellers/veriam)
- **Year Founded:** 2024
- **HQ Location:** Beuningen Gld, NL
- **Twitter:** @getveriam  
4 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fb024fe657b793144145a5e3b4d0542e727861bf0a68aa5fb464ec62ad11cfc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fveriam&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Veriam?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Veriam to be a **very easy-to-use CIAM solution** with effective features for seamless access.
- Users appreciate the **easy-to-use authentication** with seamless single sign-on and robust multifactor options.
- Users find Veriam a **straightforward and fully featured CIAM solution** , effectively meeting customer access needs.
- Users value the **straightforward customer support** of Veriam, finding it effective and easy to use.
- Users find the **easy setup** of Veriam ideal for providing straightforward customer access to the portal.

##### Cons

- Users find the **complex setup** of Veriam to be confusing, impacting their initial experience with the product.
- Users find the **setup process unclear** , which can hinder their overall experience with Veriam.

#### What Are Recent G2 Reviews of Veriam?

**["Easy but very functional"](https://www.g2.com/survey_responses/veriam-review-11034829)**

**Rating:** 4.5/5.0 stars

_— Loek J._

[Read full review](https://www.g2.com/survey_responses/veriam-review-11034829)

**["Great, had no issues in setting up the system, worked out of the box."](https://www.g2.com/survey_responses/veriam-review-11035261)**

**Rating:** 4.5/5.0 stars

_— Dirk L._

[Read full review](https://www.g2.com/survey_responses/veriam-review-11035261)

### [Accenture Digital Identity](https://www.g2.com/products/accenture-digital-identity/reviews)

Superior scalability with innovative identity management that spans all things connected.

**Average Rating:** 2.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Accenture Digital Identity?

- **Seller:** [Accenture](https://www.g2.com/sellers/accenture)
- **Year Founded:** 1989
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Accenture  
515,103 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7eb30815b1ec7f09cf0efa6b09fb00ef00bf2d97ebbb5dbc86fc5d0cd8cc8a69&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faccenture&secure%5Burl_type%5D=linkedin_company_website)  
672,927 employees on LinkedIn®
- **Ownership:** NYSE:ACN

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are G2 Users Discussing About Accenture Digital Identity?

- [What is Accenture Digital Identity used for?](https://www.g2.com/discussions/what-is-accenture-digital-identity-used-for)

### [Authgear](https://www.g2.com/products/authgear/reviews)

Business success now also depends on external users such as customers, contractors, agents, and non-desk workers. Deliver frictionless digital experience to your customers and better engage with external team members with Authgear to grow your business. Authgear is an External Identity and Access Management solution that provides all authentication and user management features for businesses of any sizes to use. By integrating Authgear with your apps or websites, you can rapidly and reliably implement Passkey, 2FA, Social Login, and more Passwordless options to provide more secure and smoother user experience. Moreover, our Single Sign-on helps businesses unify the authentication experience across multiple platforms, internal and third-party applications, with simple integration. Developers and IT Support can manage user access, user sessions, analyze event logs using the Admin Portal. You can also modernize your legacy software with Authgear as it offers a plug-and-play auth solution that can connect your LDAP and Active Directory system with modern web/mobile apps. The Enterprise solution also offers Compliance supports and Private Cloud deployment options.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Authgear?

- **Seller:** [Skymakers Digital Limited](https://www.g2.com/sellers/skymakers-digital-limited-c4c5ddf8-24fd-4059-8980-48ff56d71263)
- **HQ Location:** Stockport, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d455f7e763c7e05d846e624a65857f1071cb96e28f5fd988afec801ba0febeb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fskymakers-digital%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### What Do G2 Reviewers Say About Authgear?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive customer support** from Authgear, making essential customizations easy and effective for businesses.
- Users value the **exceptional support for customizations** from Authgear, enhancing the native login experience for businesses.
- Users value the **strong support for customization** from Authgear, facilitating a seamless native login experience.
- Users value the **excellent support for customizations** from Authgear, enhancing their native login experience significantly.

##### Cons

- Users desire **more monitoring features** in Authgear, aiming for better tracking tools for system performance and user statistics.

#### What Are Recent G2 Reviews of Authgear?

**["Unified Login Solution, Enterprise grade security, Easy Setup"](https://www.g2.com/survey_responses/authgear-review-12260851)**

**Rating:** 4.5/5.0 stars

_— Ken Cheung ._

[Read full review](https://www.g2.com/survey_responses/authgear-review-12260851)

### [Authlete](https://www.g2.com/products/authlete/reviews)

Authlete solution provides essential security features for all APIs, as a software component. Service providers in all industries, from financial institutions such as banks and securities firms to media and e-commerce, can quickly and securely implement API access authorization (OAuth 2.0) and identity federation (OpenID Connect) capabilities by integrating Authlete into their services. Authlete is available as a SaaS offering, allowing its customers to always use the latest industry-standard API security specifications.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Authlete?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Customer data linking:** 10.0/10 (Category avg: 8.8/10)
- **Social login:** 0.0/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Authlete?

- **Seller:** [Authlete](https://www.g2.com/sellers/authlete)
- **Year Founded:** 2015
- **HQ Location:** Chiyoda-ku, JP
- **Twitter:** @authlete  
559 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=728555b4f7f1711d96c5808e5a4bf2682b02a40138c4e4b54e3e1461b7fc5f10&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fauthlete&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Authlete?

**["Excellent platform for OAuth and OpenID Connect as a service"](https://www.g2.com/survey_responses/authlete-review-8613118)**

**Rating:** 5.0/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/authlete-review-8613118)

### [Azure Compute](https://www.g2.com/products/azure-compute/reviews)

Azure compute is an on-demand computing service for running cloud-based applications.

**Average Rating:** 4.6/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Azure Compute?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Azure Compute?

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 employees on LinkedIn®
- **Ownership:** MSFT

#### Who Uses This Product?

- **Company Size:** 42% Large, 42% Small

#### What Are Recent G2 Reviews of Azure Compute?

**["Azure Compute--High usability, great customisation"](https://www.g2.com/survey_responses/azure-compute-review-6566402)**

**Rating:** 5.0/5.0 stars

_— Kavya P._

[Read full review](https://www.g2.com/survey_responses/azure-compute-review-6566402)

**["Azure Compute"](https://www.g2.com/survey_responses/azure-compute-review-6482977)**

**Rating:** 5.0/5.0 stars

_— infant r._

[Read full review](https://www.g2.com/survey_responses/azure-compute-review-6482977)

#### What Are G2 Users Discussing About Azure Compute?

- [What is Azure Compute used for?](https://www.g2.com/discussions/what-is-azure-compute-used-for)

### [CeleraOne](https://www.g2.com/products/celeraone/reviews)

CeleraOne offers you the entire range of access and identity management for all digital channels and devices. The authentication solution is a highly scalable single sign-on that only requires a user account to log in. It provides access to all apps, websites and services offered. Identification management provides complete user and session management, which includes registration, login, account completion and "forgot password".

**Average Rating:** 3.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate CeleraOne?

- **Customer data linking:** 6.7/10 (Category avg: 8.8/10)
- **Social login:** 10.0/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind CeleraOne?

- **Seller:** [CeleraOne](https://www.g2.com/sellers/celeraone)
- **Year Founded:** 2011
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=22ef2bc34576cbb2a651041891a7cc237c9d7316febee68ffa30b8da25072de6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fceleraone-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

### [cidaas](https://www.g2.com/products/cidaas/reviews)

cidaas, the European cloud identity and access management system from Widas ID GmbH, delivers an out-of-the-box solution for federated identities, single sign-on and multi-factor authentication. With cidaas, companies create unique user identification and maximum security across all channels. Based on the standards OAuth2.0, OpenID and its "Everything is an API" architecture, cidaas can be seamlessly integrated into any software landscape and scales effortlessly up to many millions of users.

**Average Rating:** 4.3/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate cidaas?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind cidaas?

- **Seller:** [WidasConcepts](https://www.g2.com/sellers/widasconcepts)
- **Year Founded:** 1997
- **HQ Location:** Wimsheim, DE
- **Twitter:** @WidasGroup  
131 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=83967ae7e476f935deeb8283dd2ec2333fc4d413e8d26d647d0c993e5bc91495&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwidasgroup%2F&secure%5Burl_type%5D=linkedin_company_website)  
93 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Small

#### What Are Recent G2 Reviews of cidaas?

**["It is identity management system that secure api using oauth"](https://www.g2.com/survey_responses/cidaas-review-6830607)**

**Rating:** 5.0/5.0 stars

_— Srigadde R._

[Read full review](https://www.g2.com/survey_responses/cidaas-review-6830607)

**["CIAM SaaS from Germany for the world to use"](https://www.g2.com/survey_responses/cidaas-review-7783099)**

**Rating:** 4.0/5.0 stars

_— Sebastian R._

[Read full review](https://www.g2.com/survey_responses/cidaas-review-7783099)

#### What Are G2 Users Discussing About cidaas?

- [What is cidaas used for?](https://www.g2.com/discussions/what-is-cidaas-used-for)

### [HID Authentication Service](https://www.g2.com/products/hid-authentication-service/reviews)

The HID Authentication Service provides a secure and scalable authentication platform for trusted identity, along with HID’s mobile authentication solution, HID Approve™. The Authentication Service offers the following benefits: Achieve a rapid ROI on your investment and quickly secure your customer base Enroll your users into strong multi-factor authentication using an intuitive, mobile-based application Protect your most complex applications with advanced multi-factor authentication The Authentication Service is ideal for: - Enterprise organizations - operating within regulated industries - who need to be compliant with security regulations. - Organizations delivering customer identity and access management (CIAM) solutions that need to deploy rapidly and at scale. - Government agencies, Financial Services’ and Healthcare providers securing access to online services for citizens, customers and patients. - The Authentication Service is SOC 2 Type 2 certified and can be complemented by other services offered by the cloud identity platform, such as the HID Risk - Management Solution, Public Key Infrastructure (PKI) and Credential Management services.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate HID Authentication Service?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Customer data linking:** 6.7/10 (Category avg: 8.8/10)
- **Social login:** 5.0/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 6.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind HID Authentication Service?

- **Seller:** [HID Global](https://www.g2.com/sellers/hid-global)
- **Year Founded:** 1991
- **HQ Location:** Austin, TX
- **Twitter:** @HIDGlobal  
12,006 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f96e98a710ac84d4b736c1228a0f152bf58b6c8aa835951f8d3365912062e138&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F22877%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,046 employees on LinkedIn®
- **Phone:** (800) 237-7769

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of HID Authentication Service?

**["Highly recommended authentication service"](https://www.g2.com/survey_responses/hid-authentication-service-review-6864703)**

**Rating:** 4.0/5.0 stars

_— Matt O._

[Read full review](https://www.g2.com/survey_responses/hid-authentication-service-review-6864703)

**["No bugs or defects works perfectly well."](https://www.g2.com/survey_responses/hid-authentication-service-review-6821993)**

**Rating:** 5.0/5.0 stars

_— Tharusha D._

[Read full review](https://www.g2.com/survey_responses/hid-authentication-service-review-6821993)

### [IAM Cloud Customer Identity Management](https://www.g2.com/products/iam-cloud-customer-identity-management/reviews)

The IAM Cloud platform sits at the heart of an organisation's IT infrastructure. Once connected, it flows data between systems, and uses intelligent identity management to automate processes such as user creation and provisioning, security configuration and login control, and a range of advanced IT features like Single Sign On, password resets, MFA, and admin-to-user communications.

**Average Rating:** 2.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind IAM Cloud Customer Identity Management?

- **Seller:** [IAM Cloud](https://www.g2.com/sellers/iam-cloud)
- **Year Founded:** 2012
- **HQ Location:** UK / Global, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=11d5e5e57c708b1071b556a33d950c12fa7b823a7f10b2fe8b35d149974f0cb7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fiam-cloud-limited&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 50% Medium

### [IDkollen](https://www.g2.com/products/idkollen/reviews)

We provide easy-to-implement services for digital identity verification across the Nordics (and soon the rest of Europe). Partnering with Swedish BankID, Danish MitID, Finnish FTN, Norwegian BankID and Freja eID.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate IDkollen?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Social login:** 10.0/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind IDkollen?

- **Seller:** [IDkollen / Identisure](https://www.g2.com/sellers/idkollen-identisure)
- **Year Founded:** 2015
- **HQ Location:** STOCKHOLM, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f37ccb4280aab568f7639f9a35ccb03b99270ae61f801651e6c60324cf9be223&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fidkollen&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of IDkollen?

**["So easy to use!"](https://www.g2.com/survey_responses/idkollen-review-7733744)**

**Rating:** 5.0/5.0 stars

_— Richard G._

[Read full review](https://www.g2.com/survey_responses/idkollen-review-7733744)

### [MonoSign](https://www.g2.com/products/monosign/reviews)

MonoSign is a comprehensive Identity & Access Management solution for enterprise level companies. Get Universal Directory, Single Sign-On, Adaptive MFA, Lifecycle Management and many more...

**Average Rating:** 3.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate MonoSign?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind MonoSign?

- **Seller:** [MonoFor](https://www.g2.com/sellers/monofor-7447298e-e8ff-430e-bb8c-ee3d0f85ebb4)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @monoforinc  
278 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee56f3459d3aa92af5a3299c906484dc044129b9521b57bc7c6487bf870f89d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmonofor%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About MonoSign?

_AI-generated summary from verified user reviews_

##### Pros

- Users find MonoSign **user-friendly and easy to use** , making it accessible for beginners at a good value.
- Users find MonoSign to be **intuitive and beginner-friendly** , making it easy to use and a great value.
- Users find MonoSign **user-friendly** , appealing to beginners with its ease of use and good value.
- Users find MonoSign **user-friendly** , especially appreciating its ease of use and good value for beginners.
- Users appreciate the **user-friendly interface** of MonoSign, finding it easy to use and great value for beginners.

##### Cons

- Users find the **limited customizability and glitches** in MonoSign templates frustrating and detrimental to their experience.
- Users find the **limited customizability of templates** and glitches frustrating, impacting their overall experience with MonoSign.
- Users find the **lack of customization** in MonoSign's templates frustrating, impacting their overall experience.
- Users find the **limited customization** of MonoSign templates restrictive, impacting overall usability and experience.
- Users find **templates limited and not very customizable** , which can lead to a glitchy experience.

#### What Are Recent G2 Reviews of MonoSign?

**["Easy and effective credibility solution"](https://www.g2.com/survey_responses/monosign-review-5413288)**

**Rating:** 4.0/5.0 stars

_— Pummy K._

[Read full review](https://www.g2.com/survey_responses/monosign-review-5413288)

**["Perfect identity management tool"](https://www.g2.com/survey_responses/monosign-review-5413212)**

**Rating:** 4.0/5.0 stars

_— Prashant K._

[Read full review](https://www.g2.com/survey_responses/monosign-review-5413212)

#### What Are G2 Users Discussing About MonoSign?

- [What is MonoSign used for?](https://www.g2.com/discussions/what-is-monosign-used-for)

- [‹ Prev‹ Prev](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=3#product-list)
- [1](/categories/customer-identity-and-access-management-ciam?order=g2_score#product-list)
- [2](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=2#product-list)
- [3](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=3#product-list)
- 4
- [5](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=5#product-list)
- [6](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=6#product-list)
- [7](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=7#product-list)
- [8](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=8#product-list)
- [Next ›Next ›](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=5#product-list)

Spotlight Categories

[Corporate Performance Management (CPM) Software](https://www.g2.com/categories/corporate-performance-management-cpm)

[Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service)

[Auto Dialer Software](https://www.g2.com/categories/auto-dialer)

[Online Backup Software](https://www.g2.com/categories/online-backup)

[Applicant Tracking Systems (ATS)](https://www.g2.com/categories/applicant-tracking-systems-ats)

Similar Categories

- [Multi-Factor Authentication (MFA)](/categories/multi-factor-authentication-mfa)
- [Biometric Authentication](/categories/biometric-authentication)
- [Cloud Directory Services](/categories/cloud-directory-services)
- [Decentralized Identity](/categories/decentralized-identity)
- [Identity and Access Management (IAM)](/categories/identity-and-access-management-iam)

- [Passwordless Authentication](/categories/passwordless-authentication)
- [Password Managers](/categories/password-managers)
- [Password Policy Enforcement](/categories/password-policy-enforcement)
- [Privileged Access Management (PAM)](/categories/privileged-access-management-pam)
- [Risk-Based Authentication (RBA)](/categories/risk-based-authentication-rba)

- [Self-Service Password Reset (SSPR) Tools](/categories/self-service-password-reset-sspr-tools)
- [Single Sign-On (SSO)](/categories/single-sign-on-sso)
- [User Provisioning and Governance Tools](/categories/user-provisioning-and-governance-tools)

[Browse Customer Identity and Access Management (CIAM) Themes](/categories/customer-identity-and-access-management-ciam/themes)

 ![Brandon Summers-Miller](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon Summers-Miller")
BS

Researched and written by [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller)

Updated April 10, 2026

Customer identity and access management (CIAM) software enables businesses to manage customer identities, preferences, and profile information at scale, providing secure, seamless login experiences including self-registration, MFA, single sign-on (SSO), and social login, while maintaining compliance with data privacy laws such as GDPR and CCPA.

### Core Capabilities of CIAM Software

To qualify for inclusion in the Customer Identity and Access Management (CIAM) category, a product must:

- Enable a seamless customer experience with self-registration and self-service functionality including account creation and preference management
- Verify user identity with authentication, which may include multi-factor authentication methods
- Enforce customer access to corporate services based on customer permissions
- Integrate with directories or other data stores that house customer data
- Scale to support a growing customer base

### Common Use Cases for CIAM Software

Businesses use CIAM software to deliver user-friendly, secure digital experiences across websites and applications. Common use cases include:

- Enabling customer self-registration and profile management across web and mobile applications
- Implementing federated identity features such as SSO and social login to reduce authentication friction
- Managing customer consent and preferences to maintain compliance with GDPR, CCPA, and other data privacy regulations

### How CIAM Software Differs from Other Tools

CIAM shares similarities with but differs fundamentally from [identity and access management (IAM) software](https://www.g2.com/categories/identity-and-access-management-iam). IAM is designed for internal corporate use, managing identities of employees and contractors provisioned by IT staff, while CIAM is purpose-built for external, customer-focused identity management that allows customers to self-register and manage their own profiles.

### Insights from G2 on CIAM Software

Based on category trends on G2, seamless SSO integration and scalable self-registration stand out as the most valued features. Improved customer login experiences and reduced identity-related support burden as primary outcomes of adoption.

Show More

* * *

## How Do You Choose the Right Customer Identity and Access Management (CIAM) Software?

### What You Should Know About Customer Identity and Access Management (CIAM) Software

### What is Customer Identity and Access Management (CIAM) Software?

Businesses use customer identity and access management (CIAM) software to create user-friendly, seamless customer experiences when users register for, log in to, and manage their customer profiles on corporate websites, portals, shops, and other consumer-facing accounts. On the back end, CIAM software creates one universal identity of the user, which can be tied to multiple business applications. Having a single, centralized view of the user is critical for creating a seamless end-user experience and properly managing a user’s preferences across all of a company’s customer products. Companies also employ CIAM for security reasons, protecting customer data at rest and in transit. CIAM software is important for B2C companies in particular, with us -cases such as travel loyalty programs, cable company customer accounts, content subscription accounts (including online newspapers, food delivery accounts, and clothing stores), and many more. Although most CIAM software use cases are for business to consumer (B2C) businesses, there are some CIAM use cases for business to business (B2B) companies; for example, businesses that manage internet of things (IoT) device identities may use CIAM software to provide devices with unique identities for security purposes.

Key Benefits of Customer Identity and Access Management (CIAM) Software

- Improve online customer experiences by creating easy-to-use online registration, login, and account management tools
- Manage customer identities at scale, into the tens of millions
- Allow user self-registration and management
- Authenticate user identities to reduce fraud
- Manage user [consent](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/consent-and-preference-management) and privacy to stay compliant with privacy laws
- Connect with CRM, content management systems (CMS), analytical software, and other tools to personalize customer experiences and/or discover upselling opportunities 
- Provide security function like encryption to secure customer data at rest and in transit

### Why Use Customer Identity and Access Management (CIAM) Software?

Great customer experiences lead to happy customers. Companies use CIAM software to provide their customers with simple and secure access to their own accounts, effectively managing the back end of these customer user identities.

The main benefit of using CIAM software is to provide an improved customer experience. Companies can leverage the software to accomplish this through creating a simple self-registration process, providing secure login portals using authentication methods, and facilitating seamless access to multiple products using a singular identity. CIAM software also helps companies adhere to privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) by tracking and managing a user’s consent and privacy preferences and applying those preferences across all of a user’s accounts globally.

There are four main reasons why companies use CIAM software:

**Improved customer experience —** Positive customer experiences are critical for companies to gain customers’ trust, brand loyalty, and their repeat business. Part of a B2C company’s digital strategy for consumer-facing accounts is to offer a front-end solution that makes account creation user-friendly, login secure and seamless, and account management easy. On the back end, this means creating a holistic view of the customer under one identity that can be federated across multiple corporate systems to provide a frictionless end-user experience. The CIAM solution should be omnichannel, such as being available on web, mobile apps, and other places customers can interact with the company. With improved customer experiences online, companies can see reductions in phone calls, emails, or in-person visits for account help.

**Marketing —** Companies can reduce friction and customer abandonment by providing excellent customer experiences online. Part of doing so is providing the right customer, with the right information, at the right time; this kind of experience can be achieved with personalization. With CIAM solutions, companies can bring their siloed customer identity data from across all of their systems into one central place. They can enrich that centralized customer data with outside information and generate a 360-degree view of the user. With this holistic view of the customer, personalization can be better achieved.

**Security —** Companies use CIAM software to support their security policies, verify users are who they say they are, and secure customer data across its consumer lifecycle. When customers log in to an account, it is important to authenticate their identity. CIAM software offers multiple forms of authentication for security—from basic SMS authentication for low-risk account actions, to biometric authentication for high-risk transactions such as transfering money or making large purchases. Some CIAM providers may offer adaptive, or [risk-based multi-factor authentication](https://www.g2.com/categories/risk-based-authentication), which can determine risk based on a number of factors such as IP address, location, and device behavior, and even prompt a user to reauthenticate once a reauthentication policy is triggered.

**Privacy —** In addition to security, compliance with privacy laws is top of mind for many companies—and it starts with gaining user consent. Using CIAM software, companies can allow users to manage their consent, privacy, and other preferences online. These preferences can then be implemented across all a company’s applications and systems, and be recorded for auditing purposes.

### Who Uses Customer Identity and Access Management (CIAM) Software?

Typically B2C companies use CIAM software to manage up to millions of customer identities for their accounts. Some CIAM software providers also offer tools to manage internet of things (IOT) devices as well, allowing the provision of a unique identity to each device that can be used across accounts.

To properly implement, manage, and extract value from a CIAM solution, businesses will likely seek collaboration from teams across the company including: security, operations, marketing, sales, service, and customer support. Users must ensure that the needs of all stakeholders from these groups can be met with the CIAM solution the company ultimately selects.

### Customer Identity and Access Management (CIAM) Software Features

The main features of CIAM software include:

**Self-registration —** Customer account self-registration is crucial to CIAM software. CIAM tools offer workflow functionality to complete the necessary business processes throughout the customer onboarding process.

**Authentication methods —** Another major feature of CIAM tools is authenticating the user; in other words, ensuring they are who they say they are. Many CIAM tools offer multiple authentication methods, including but not limited to s[ocial login](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/social-login), two-factor authentication (2FA), multi-factor authentication (MFA), biometric authentication, and passwordless authentication.

**Single sign-on (SSO) —** Single sign-on functionality using SAML or OpenID Connect standards provides customers with seamless access to disparate applications by logging in only once.

**Multi-channel/omnichannel experience —** Part of a business’ ability to provide excellent customer experience is meeting customers where they are, whether that is in a physical store, on the web, or via mobile apps. Having a customer’s identity synchronized across all channels helps a business provide a better experience to that customer.

**Privacy and consent management —** Managing a customer’s consent and privacy preferences is critical to being compliant with privacy laws such as CCPA, GDPR, and others. Companies can more easily collect and manage a user’s consent preferences using CIAM solutions.

**Integrations/APIs —** To monetize the information stored in a CIAM software solution, a CIAM must connect to the company’s other software including CRM platforms, marketing automation tools, analytics tools, and others. Many CIAM providers achieve this via API integrations.

**Reporting —** Reporting functionality is important to understand registration information, security information, and general customer information that can be used for analytics.

**Scalability —** Today, most solutions can handle identities in the tens of millions. A CIAM software solution should be scalable during periods of high usage or growth.

**Standards —** Technological standards vary from business to business. CIAM solutions can be built on many, including OpenID, SAML, OAuth, WebAuthn/FIDO2, and so on.

**Security —** CIAM providers should offer encryption of data at both rest and in transit, and allow levels of control who has access to customer data. Many CIAM solutions have certifications such as ISO 27001, SOC 2, and HIPAA, among others.

### Trends Related to Customer Identity and Access Management (CIAM) Software

**Passwordless authentication —** One of the biggest sources of friction for customers and companies is passwords. Customers often have a hard time remembering passwords, while companies don’t want to deal with the risk that goes along with storing passwords on their servers. A new trend emerging with CIAM solutions is passwordless authentication, which allows customers to sign into an application without typing in a password. This is achieved using mobile apps that can trigger a face scan, fingerprint scan, QR code scan, or any other relevant mode of authentication.

### Potential Issues with Customer Identity and Access Management (CIAM) Software

**Authentication —** By themselves, usernames and passwords are generally not considered sufficient means of authenticating a user’s identity. Many CIAM solutions offer more robust authentication methods, including mobile-push on mobile apps or passwordless authentication.

**Identity and access management (IAM) —** CIAM can often be confused with IAM, but the two solution types are different. IAM software is used for managing _employee_ identities, while CIAM is used for managing _customer_ identities. Furthermore, IAM-related identities are managed by a company’s IT staff, while CIAM-related identities are created and managed by end users such as customers. CIAM software is more robust and offers marketing and privacy-related features that are not native to IAM software.

### Software and Services Related to Customer Identity and Access Management (CIAM) Software

[**Multi-factor authentication (MFA) software**](http://g2.com/categories/multi-factor-authentication-mfa) **—** Properly authenticating users—to ensure they are who they say they are—is an important part of CIAM software. CIAM solutions should offer multiple methods to authenticate users which may include: SMS one-time-passwords (OTP), email OTPs, voice OTPs, mobile push, physical security keys, smartphones, smartwatches, biometrics, QR codes, and passwordless authentication.

[**Passwordless authentication software**](https://www.g2.com/categories/passwordless-authentication) **—** Passwordless authentication is a type of muti-factor authentication (MFA) that eliminates a password as an authentication type and replaces it with other, more secure factors such as mobile-push or biometrics.

[**Single sign-on (SSO) software**](https://www.g2.com/categories/single-sign-on-sso) **—** SSO functionality provides users with access to multiple applications without requiring multiple logins. SSO allows companies to provide a seamless customer experience by requiring the customer to log in only once and then linking multiple applications together on the back end.

[**Customer relationship management (CRM) software**](https://www.g2.com/categories/crm) **—** CRM software helps businesses track and manage customer interactions within a single system of record. By integrating CRM software with CIAM software, companies can get a holistic view of their customer for customer service or upselling purposes.

[**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software helps marketers create segmented, personalized, and timely marketing experiences for customers or prospects. By integrating marketing automation software with CIAM software, companies can extract personalization data from the CIAM to personalize their marketing campaigns to ensure the right customer gets the right marketing message at the right time.

[**Marketing analytics software**](https://www.g2.com/categories/marketing-analytics) **—** Marketing analytics software helps to simplify and optimize a business’ marketing strategies and activities. By integrating CIAM data into a marketing analytics platform, companies can ensure they are using the most accurate customer data.

[**Consent management platforms (CMP)**](https://www.g2.com/categories/consent-management-platform-cmp) **—** Consent management platforms help companies obtain and manage user consent when collecting, sharing, buying, or selling a user's data online. Many CIAM tools offer consent management functionality, but businesses may opt to integrate with a separate, more comprehensive CMP to better meet their needs..