# Best Customer Identity and Access Management (CIAM) Software - Page 4

*By [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller)*


Customer identity and access management (CIAM) software enables businesses to manage customer identities, preferences, and profile information at scale, providing secure, seamless login experiences including self-registration, MFA, single sign-on (SSO), and social login, while maintaining compliance with data privacy laws such as GDPR and CCPA.

### Core Capabilities of CIAM Software

To qualify for inclusion in the Customer Identity and Access Management (CIAM) category, a product must:

- Enable a seamless customer experience with self-registration and self-service functionality including account creation and preference management
- Verify user identity with authentication, which may include multi-factor authentication methods
- Enforce customer access to corporate services based on customer permissions
- Integrate with directories or other data stores that house customer data
- Scale to support a growing customer base

### Common Use Cases for CIAM Software

Businesses use CIAM software to deliver user-friendly, secure digital experiences across websites and applications. Common use cases include:

- Enabling customer self-registration and profile management across web and mobile applications
- Implementing federated identity features such as SSO and social login to reduce authentication friction
- Managing customer consent and preferences to maintain compliance with GDPR, CCPA, and other data privacy regulations

### How CIAM Software Differs from Other Tools

CIAM shares similarities with but differs fundamentally from [identity and access management (IAM) software](https://www.g2.com/categories/identity-and-access-management-iam). IAM is designed for internal corporate use, managing identities of employees and contractors provisioned by IT staff, while CIAM is purpose-built for external, customer-focused identity management that allows customers to self-register and manage their own profiles.

### Insights from G2 on CIAM Software

Based on category trends on G2, seamless SSO integration and scalable self-registration stand out as the most valued features. Improved customer login experiences and reduced identity-related support burden as primary outcomes of adoption.





## Top Customer Identity and Access Management (CIAM) Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) | 4.5/5.0 (3,780 reviews) | Salesforce-native customer identity and access centralization | "[There&#39;s something for every user level](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-10567340)" |
| 2 | [Okta](https://www.g2.com/products/okta/reviews) | 4.5/5.0 (1,314 reviews) | SSO provisioning with automated identity lifecycle | "[Okta Makes IAM and SSO Seamless with Strong, Easy-to-Deploy MFA](https://www.g2.com/survey_responses/okta-review-13109287)" |
| 3 | [Auth0](https://www.g2.com/products/auth0/reviews) | 4.3/5.0 (268 reviews) | Outsourced authentication with SSO and MFA | "[Auth0 Makes Secure Authentication Easy for a Beginner Developer](https://www.g2.com/survey_responses/auth0-review-12955437)" |
| 4 | [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews) | 4.3/5.0 (177 reviews) | Adaptive MFA and SSO for customer-facing apps | "[Low-Code Identity Orchestration with Smart Adaptive Risk and Legacy Integration](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12900550)" |
| 5 | [Supabase](https://www.g2.com/products/supabase-supabase/reviews) | 4.7/5.0 (89 reviews) | Postgres-native auth with auto-generated APIs | "[Supabase Speeds Up Development with an All-in-One, Production-Ready Backend](https://www.g2.com/survey_responses/supabase-review-13133133)" |
| 6 | [Ping Identity](https://www.g2.com/products/ping-identity/reviews) | 4.4/5.0 (118 reviews) | Federated SSO and MFA for enterprise CIAM | "[Comprehensive, Stable Authentication Suite That’s Easy to Use](https://www.g2.com/survey_responses/ping-identity-review-12827456)" |
| 7 | [Microsoft Entra External ID](https://www.g2.com/products/microsoft-entra-external-id/reviews) | 4.2/5.0 (25 reviews) | External identity onboarding with Microsoft-native SSO | "[Microsoft Entra External ID fulfilling our B2B requirement](https://www.g2.com/survey_responses/microsoft-entra-external-id-review-9279959)" |
| 8 | [Descope](https://www.g2.com/products/descope/reviews) | 4.8/5.0 (86 reviews) | No-code auth flows with multi-tenant CIAM | "[Game-Changing WYSIWYG Auth Flows with Integrations That Scale](https://www.g2.com/survey_responses/descope-review-12672849)" |
| 9 | [Amazon Cognito](https://www.g2.com/products/amazon-cognito/reviews) | 4.1/5.0 (45 reviews) | AWS-native user authentication and federated identity | "[Been utilizing cognito in most of my app](https://www.g2.com/survey_responses/amazon-cognito-review-11452531)" |
| 10 | [FusionAuth](https://www.g2.com/products/fusionauth/reviews) | 4.5/5.0 (137 reviews) | Multi-tenant CIAM with self-hosted flexibility | "[Flexible Self-Hosted Solution with Great Documentation and Support at an affordable price](https://www.g2.com/survey_responses/fusionauth-review-12481920)" |


## G2 Grid® for Customer Identity and Access Management (CIAM) Software
![G2 Grid® for Customer Identity and Access Management (CIAM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.png?focus%5B%5D=1927&focus%5B%5D=633&focus%5B%5D=22264&focus%5B%5D=3858&focus%5B%5D=135981&focus%5B%5D=30591&focus%5B%5D=1195971&focus%5B%5D=1277355)
Highlighted products: Salesforce Headless 360 Platform (formerly Salesforce Platform), Okta, Auth0, IBM Verify CIAM, Supabase, Ping Identity, Microsoft Entra External ID, and Descope.
Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.json?focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&amp;focus%5B%5D=okta&amp;focus%5B%5D=auth0&amp;focus%5B%5D=ibm-verify-ciam&amp;focus%5B%5D=supabase-supabase&amp;focus%5B%5D=ping-identity&amp;focus%5B%5D=microsoft-entra-external-id&amp;focus%5B%5D=descope)


## How Many Customer Identity and Access Management (CIAM) Software Products Does G2 Track?
**Total Products under this Category:** 106

### Category Stats (Jul 2026)
- **Average Rating**: 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: miniOrange Identity &amp; Access Management (+1.04%) - Among all products in this category, miniOrange Identity &amp; Access Management recorded the largest rating increase compared to last month
*Last updated: July 24, 2026*


## How Does G2 Rank Customer Identity and Access Management (CIAM) Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,000+ Authentic Reviews
- 106+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


---

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---

## What Are the Top-Rated Customer Identity and Access Management (CIAM) Software Products in 2026?
### 1. [fieldprint](https://www.g2.com/products/fieldprint/reviews)
Fieldprint provides a unique suite of identity management services unparalleled in breadth, sophistication and user-friendliness.



**Who Is the Company Behind fieldprint?**

- **Seller:** [fieldprint](https://www.g2.com/sellers/fieldprint)
- **Year Founded:** 2004
- **HQ Location:** United States
- **LinkedIn® Page:** http://www.linkedin.com/company/fieldprint (73 employees on LinkedIn®)






### 2. [Fischer Identity](https://www.g2.com/products/fischer-identity/reviews)
Fischer Identity is a leading developer of enterprise Identity and Access Management (IAM) solutions based on the Zero Trust model. Our products simplify, accelerate and automate the complex task of IAM with cloud-based solutions leveraging the AWS infrastructure without limits of scalability or reach, and ensures constant access to innovation. Fischer Identity solutions are flexible and empowers your organization to build a secure identity management program. Zero Trust starts with Identity.


**Average Rating:** 4.3/5.0
**Total Reviews:** 3

**Who Is the Company Behind Fischer Identity?**

- **Seller:** [Fischer Identity](https://www.g2.com/sellers/fischer-identity)
- **Year Founded:** 2005
- **HQ Location:** Naples, FL
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)
- **Phone:** 800-776-7258

**Who Uses This Product?**
- **Company Size:** 67% Small-Business, 33% Mid-Market



#### What Are Recent G2 Reviews of Fischer Identity?

**"[Seamless Identity Management with Fischer Identity](https://www.g2.com/survey_responses/fischer-identity-review-10060949)"**

**Rating:** 5.0/5.0 stars
*— Ghanshyam T.*

[Read full review](https://www.g2.com/survey_responses/fischer-identity-review-10060949)

---

**"[Empowering Secure Access Management](https://www.g2.com/survey_responses/fischer-identity-review-9571453)"**

**Rating:** 4.0/5.0 stars
*— Leena  S.*

[Read full review](https://www.g2.com/survey_responses/fischer-identity-review-9571453)

---



### 3. [Gemalto Ezio](https://www.g2.com/products/gemalto-ezio/reviews)
The Gemalto Toolkit has been designed to support the changing needs of the online banking business. Its modular and scalable approach allows for fast and simple roll-out of two-factor based authentication devices – accelerating time-to-market and enabling a seamless integration to existing backend solutions.



**Who Is the Company Behind Gemalto Ezio?**

- **Seller:** [Thales Group](https://www.g2.com/sellers/thales-group)
- **HQ Location:** Austin, Texas
- **Twitter:** @ThalesCloudSec (6,935 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/thalessoftwaremonetization/ (46 employees on LinkedIn®)
- **Ownership:** EPA:HO
- **Total Revenue (USD mm):** $15,854






### 4. [Identity Governance and Access Control](https://www.g2.com/products/identity-governance-and-access-control/reviews)
SecurEnds provides a cloud born Identity Governance solution that allows organizations to secure identities, protect against potential breaches, and meet security compliance. Using SecurEnds&#39; platform, organizations can securely and effectively do Access Certifications, Access Request, Identity Risk &amp; Analytics and Cloud Identity &amp; Access Management. More than 125 satisfied customers rely on SecurEnds to meet access controls for SOX, HIPAA, PCI, HITRUST, and many other compliance audits.



**Who Is the Company Behind Identity Governance and Access Control?**

- **Seller:** [SecurEnds](https://www.g2.com/sellers/securends)
- **Year Founded:** 2017
- **HQ Location:** Atlanta, US
- **Twitter:** @securends (69 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/securends (64 employees on LinkedIn®)






### 5. [Ilex](https://www.g2.com/products/ilex-international-ilex/reviews)
We offer a full platform and proven expertise to support your identity and access management (IAM) strategy



**Who Is the Company Behind Ilex?**

- **Seller:** [Ilex International](https://www.g2.com/sellers/ilex-international)
- **Year Founded:** 1970
- **HQ Location:** Clichy, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/nexpublica/ (485 employees on LinkedIn®)






### 6. [Intercede](https://www.g2.com/products/intercede/reviews)
Intercede makes identifying and managing digital credentials easy with their products MyID, MyTAM, and RapID. In a world filled with new cybersecurity issues springing up every day, these cloud-based applications enable users to securely monitor and manage digital identities.



**Who Is the Company Behind Intercede?**

- **Seller:** [Intercede](https://www.g2.com/sellers/intercede)
- **Year Founded:** 1992
- **HQ Location:** Lutterworth, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/intercede/ (170 employees on LinkedIn®)
- **Ownership:** LON: IGP






### 7. [iWelcome IDaaS](https://www.g2.com/products/iwelcome-idaas/reviews)
iWelcome provides Identity &amp; Access Management as-a-Service (IDaaS). With iWelcome’s cloud platform, organisations manage the identity lifecycle, the profiles and the access rights of their consumers, employees &amp; business partners in a user friendly and secure manner. Our platform and organisation are engineered to facilitate the scalability, complexity, privacy and security requirements of medium and large enterprise and government organisations. iWelcome is a 100% European company and resides in European data centres.



**Who Is the Company Behind iWelcome IDaaS?**

- **Seller:** [Thales Group](https://www.g2.com/sellers/thales-group)
- **HQ Location:** Austin, Texas
- **Twitter:** @ThalesCloudSec (6,935 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/thalessoftwaremonetization/ (46 employees on LinkedIn®)
- **Ownership:** EPA:HO
- **Total Revenue (USD mm):** $15,854






### 8. [Login Master](https://www.g2.com/products/login-master/reviews)
The Login Alliance software solution offers interesting features for classic IAM (Identity &amp; Access Management), three editions and innovative modules specifically tailored to B-to-B applications and CIAM (Customer Identity &amp; Access Management).



**Who Is the Company Behind Login Master?**

- **Seller:** [Login Alliance](https://www.g2.com/sellers/login-alliance)
- **Year Founded:** 1999
- **HQ Location:** Ostfildern / Stuttgart, DE
- **LinkedIn® Page:** https://www.linkedin.com/company/intension/ (19 employees on LinkedIn®)






### 9. [Logto](https://www.g2.com/products/logto/reviews)
Every app needs authentication and authorization. Logto is an open-source Auth0 alternative designed for modern apps and SaaS products.



**Who Is the Company Behind Logto?**

- **Seller:** [Logto](https://www.g2.com/sellers/logto)
- **HQ Location:** Wilmington, US
- **LinkedIn® Page:** https://www.linkedin.com/company/silverhand-io/ (7 employees on LinkedIn®)






### 10. [Mailock](https://www.g2.com/products/mailock/reviews)
Mailock is a secure email (outbound email security) and delivery-evidence solution that helps organisations send encrypted messages and files via standard email while recording key delivery and access events for governance and compliance use cases. Mailock sits in the secure communications category, supporting teams that need to exchange sensitive or regulated information with customers, clients, patients, or partners without moving them into a separate portal-first workflow. Typical users include compliance, risk, customer communications, IT, and service teams in regulated and privacy-sensitive sectors such as financial services, insurance, legal, healthcare, and utilities. Organisations use Mailock to protect information in transit and to control access to message content and attachments after sending. It supports use cases such as sending statements and disclosures, claims and policy documents, client instructions and identifiers, invoices and contracts, case files, and other communications where confidentiality, recipient assurance, and evidence of delivery or access may be required for oversight. Mailock is also used to improve auditability of email-based delivery by capturing records across the message lifecycle (for example, dispatch, delivery to inbox, and access to secured content), which can be referenced when delivery is later queried. Key capabilities and value propositions include: Encryption and access control: Encrypts email content and attachments, with configurable access policies (such as time limits or withdrawal of access) to manage post-send exposure. Recipient verification options: Provides configurable identity or recipient-assurance steps (for example, knowledge-based challenges) when higher assurance is needed. Delivery and access records: Creates a tracked record of delivery lifecycle events and recipient interaction to support internal controls, audit, and dispute handling. Workflow and deployment options: Supports sending from common email environments (including Microsoft Outlook via add-in) and web-based sending for users who do not use Outlook. Administration and governance: Offers organisational management features such as policy controls, user administration, and reporting to help standardise secure delivery practices across teams.



**Who Is the Company Behind Mailock?**

- **Seller:** [Beyond Encryption Ltd.](https://www.g2.com/sellers/beyond-encryption-ltd)
- **Year Founded:** 2013
- **HQ Location:** Fareham, GB
- **Twitter:** @BeyondEncrypt (176 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/beyond-encryption/ (16 employees on LinkedIn®)






### 11. [Mati](https://www.g2.com/products/mati/reviews)
Online Identity Verification Platform developed for fast-growing companies. 5 min to integrate, a few secs to verify your users via in depth checks (document authentication, liveness, IP, email, ...). With Mati, comply with local and international KYC / AML regulations, start in a few minutes to decrease fraud on your platform and add a layer of trust to your community. Fast, Secure &amp; Highly Accurate. Unlock The Digital Identities Of Your Users With Artificial Intelligence.


**Average Rating:** 5.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Mati?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Mati?**

- **Seller:** [Mati](https://www.g2.com/sellers/mati)
- **Year Founded:** 2017
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/metmap (292 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Mati?

**"[Identity verification in a few clicks](https://www.g2.com/survey_responses/mati-review-6767109)"**

**Rating:** 5.0/5.0 stars
*— Mario M.*

[Read full review](https://www.g2.com/survey_responses/mati-review-6767109)

---



### 12. [Meeco for Enterprise](https://www.g2.com/products/meeco-for-enterprise/reviews)
Meeco’s technology enables your business to align personal data regulation with new commercial models



**Who Is the Company Behind Meeco for Enterprise?**

- **Seller:** [Meeco](https://www.g2.com/sellers/meeco)
- **Year Founded:** 2012
- **HQ Location:** Melbourne, AU
- **LinkedIn® Page:** https://www.linkedin.com/company/meeco-me/ (18 employees on LinkedIn®)






### 13. [MonoCloud](https://www.g2.com/products/monocloud/reviews)
MonoCloud is a developer-centric platform designed to simplify authentication, authorization, and user management for applications across various platforms, including web, mobile, IoT devices, and more. It empowers developers to seamlessly integrate secure and customizable login flows, supporting a variety of authentication methods such as passwords, magic links, one-time passcodes, and social logins like Google, Facebook, and Apple. MonoCloud is engineered with a strong focus on minimizing user friction by offering a branded and seamless authentication process. The platform supports advanced features such as mutual TLS, brute-force protection, and global session management, making it a comprehensive solution for managing user access across multiple applications and devices. Furthermore, MonoCloud emphasizes a developer-friendly approach by providing thorough documentation, integration guides, and support for various front-end and back-end frameworks. This ensures that developers can quickly and efficiently implement robust authentication solutions tailored to their specific needs.



**Who Is the Company Behind MonoCloud?**

- **Seller:** [MonoCloud](https://www.g2.com/sellers/monocloud)
- **Year Founded:** 2021
- **HQ Location:** New Delhi, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/monocloud/ (8 employees on LinkedIn®)






### 14. [OmniDefend](https://www.g2.com/products/omnidefend/reviews)
OmniDefend is a comprehensive Single Sign-On and Identity and Access Management software solution that integrates with various Multifactor Authentication modalities. OmniDefend secures your employees, contractors, and vendors by using strong authentication and universal single sign-on to access and secure business applications and processes. OmniDefend eliminates customer fraud by using multi-factor authentication to identify and secure customer transactions online or on-premise. Lastly, OmniDefend allows you to quickly add authentication to your website to deliver a password-less experience for your customers and secure e-commerce transactions.



**Who Is the Company Behind OmniDefend?**

- **Seller:** [Softex](https://www.g2.com/sellers/softex)
- **Year Founded:** 1992
- **HQ Location:** Austin, US
- **LinkedIn® Page:** https://www.linkedin.com/company/softex-inc/ (22 employees on LinkedIn®)






### 15. [Onegini Connect](https://www.g2.com/products/onegini-connect/reviews)
Onegini Connect allows you to connect, manage, and engage with your customers on a daily basis. To facilitate this, it has a solid set of core features that are constantly updated to meet the latest standards.



**Who Is the Company Behind Onegini Connect?**

- **Seller:** [Onegini](https://www.g2.com/sellers/onegini)
- **HQ Location:** Austin, US
- **LinkedIn® Page:** https://www.linkedin.com/company/thalescloudsec (1,188 employees on LinkedIn®)






### 16. [OTPLESS](https://www.g2.com/products/otpless/reviews)
OTPLESS stands at the forefront of identity and access management innovation, transforming digital authentication with a user-centric approach. Designed for businesses that prioritize both user engagement and ironclad security, OTPLESS offers a frictionless sign-in experience for any application or website, setting new standards in ease of use and protection. With advanced security protocols at its core, OTPLESS streamlines identity verification, requiring minimal user input to ensure swift, secure access. By moving beyond traditional methods such as passwords and OTPs, we not only expedite the login process but also significantly boost user satisfaction. Our platform supports an extensive range of modern authentication channels—over 20, including WhatsApp, Line, Viber, Facebook, and Google—coupled with robust features like multifactor authentication, session and user management, adaptive authentication, and step-up authentication. OTPLESS&#39;s versatility is unmatched, offering effortless integration through an extensive SDK that caters to all major platforms. This universal compatibility makes OTPLESS the go-to solution for a wide array of businesses, from bustling eCommerce sites to comprehensive enterprise systems, looking to streamline authentication, reduce abandonment, and fortify against security risks without burdening users. Moreover, OTPLESS enhances operational control with advanced session and user management capabilities, providing businesses with detailed oversight of user interactions and security policies. Opting for OTPLESS means elevating the login experience to unparalleled heights, fostering customer loyalty and trust with simplicity and security at the forefront.



**Who Is the Company Behind OTPLESS?**

- **Seller:** [OTPLESS](https://www.g2.com/sellers/otpless)
- **Year Founded:** 2021
- **HQ Location:** New Delhi
- **LinkedIn® Page:** https://www.linkedin.com/company/otpless






### 17. [Phase Two](https://www.g2.com/products/phase-two/reviews)
Phase Two provides Enterprise Keycloak Support and Hosting for some of the biggest companies across the globe. We operate in all regions to support customers with on-premise solutions, hosted solutions, and difficult to solve Keycloak use-cases. Keycloak Support - Keycloak is an open-source system that provides a lot of capability. Phase Two excels in optimizing the use of Keycloak&#39;s capabilities. - We can provide 24/7/365 incident support for mission critical installations. - We routinely work with customers that are of all sizes to ensure they can scale, upgrade, or extend Keycloak. Keycloak Hosting - The most cost-effective way to run Keycloak. Our customers experience great uptime. - We automate the running of Keycloak so that uploading resources, maintaining secure deployments, upgrading, are all seamless and don&#39;t require management. - Using our very popular open-source Keycloak extensions, we provide a Keycloak installation which solves the 99% SaaS use-case. Github: https://github.com/p2-inc



**Who Is the Company Behind Phase Two?**

- **Seller:** [Phase Two](https://www.g2.com/sellers/phase-two)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 18. [PlainID Authorization Platform](https://www.g2.com/products/plainid-authorization-platform/reviews)
PlainID is the identity leader built for the AI era. We are the only enterprise Runtime Authorization Platform that controls what every identity - human, non-human, and AI agent - can access, do, and expose. Through centralized policy management and distributed enforcement, PlainID enables Fortune 500 enterprises to achieve zero standing privileges, complete auditability, and policy changes enforced in under 60 seconds.



**Who Is the Company Behind PlainID Authorization Platform?**

- **Seller:** [PlainID](https://www.g2.com/sellers/plainid)
- **Company Website:** https://www.plainid.com/
- **Year Founded:** 2014
- **HQ Location:** Tel Aviv, IL
- **Twitter:** @plainID_authZ (449 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/plainid/ (83 employees on LinkedIn®)






### 19. [ReachFive](https://www.g2.com/products/reachfive/reviews)
ReachFive is an enterprise SaaS-based Customer Identity and Access Management (CIAM) platform, designed from its inception to help organizations build strong, trusted relationships with their consumers. Our mission is to seamlessly connect brands and consumers through a single, unified, and secure digital identity, enabling unique and personalized experiences at every touchpoint, fostering loyalty and driving sustainable growth. Built for the modern customer journey, ReachFive facilitates consistent and engaging omnichannel and multi-device interactions founded on trust, convenience, and robust privacy control. We empower businesses to overcome fragmented customer data and siloed systems by providing a centralized, intelligent, and highly scalable hub for all consumer identities. At its core, ReachFive delivers comprehensive identity management across the entire customer lifecycle. This includes offering versatile, user-friendly registration options like traditional forms, frictionless social logins, and strategic progressive profiling to build rich, unified customer profiles. These profiles offer a 360-degree view, centralizing data to establish a single source of truth for each user. We provide state-of-the-art authentication methods, including Multi-Factor Authentication (MFA), ensuring secure yet frictionless customer access. Crucially, our platform features centralized identity and consent management (a key aspect of Access Governance), giving users granular control over their personal data and supporting businesses in meeting regulatory obligations like GDPR. As a native cloud platform, ReachFive is built for scalability, capable of deploying and managing millions of unified identities. It integrates smoothly with existing legacy systems and third-party applications (such as CRM and marketing tools), transforming identity data into an actionable asset across your entire technology ecosystem. By choosing ReachFive, organizations significantly enhance their security posture, reduce fraud, streamline customer onboarding and engagement, build lasting brand loyalty, and unlock greater customer value through consistent, context-aware, and truly personalized interactions.



**Who Is the Company Behind ReachFive?**

- **Seller:** [ReachFive](https://www.g2.com/sellers/reachfive)
- **Year Founded:** 2014
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/reachfive (37 employees on LinkedIn®)






### 20. [SAASPASS](https://www.g2.com/products/saaspass/reviews)
SAASPASS is your key to the world. By providing a comprehensive and frictionless solution fully-secured with dynamic passcodes and multi-factor authentication, SAASPASS is the only identity and access management tool you need to secure your corporate network or your own personal data. Whether logging into your work emails and company apps, accessing your personal online bank account, making purchases at online retailers, browsing social media, or even unlocking the door of your car, home, or hotel room, SAASPASS allows you to use your mobile or other enabled device to manage all your digital and physical access needs securely and conveniently SAASPASS allows you to do with one product what it currently takes a combination of 4 to 5 other products to do.


**Average Rating:** 2.8/5.0
**Total Reviews:** 2
**How Do G2 Users Rate SAASPASS?**

- **Has the product been a good partner in doing business?:** 3.3/10 (Category avg: 9.1/10)

**Who Is the Company Behind SAASPASS?**

- **Seller:** [SAASPASS](https://www.g2.com/sellers/saaspass)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, US
- **Twitter:** @saaspass (512 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/saaspass/about/ (10 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 67% Small-Business, 33% Mid-Market



#### What Are Recent G2 Reviews of SAASPASS?

**"[A real passwordless solution, resilient and more than ready to be discovered](https://www.g2.com/survey_responses/saaspass-review-3295673)"**

**Rating:** 5.0/5.0 stars
*— Deodat L.*

[Read full review](https://www.g2.com/survey_responses/saaspass-review-3295673)

---

**"[2FA done well](https://www.g2.com/survey_responses/saaspass-review-876809)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/saaspass-review-876809)

---


#### What Are G2 Users Discussing About SAASPASS?

- [What is SAASPASS used for?](https://www.g2.com/discussions/what-is-saaspass-used-for)

### 21. [SecZetta Third-Party Identity Risk Solution](https://www.g2.com/products/seczetta-third-party-identity-risk-solution/reviews)
Building on top of SecZetta&#39;s NE Profile and NE Access suite of products is a robust solution to the challenges of creating and managing customer identities to achieve a seamless customer experience. Customers interact with brands several ways, social, mobile, in-store and online. In fact, sometimes they expect to be able to interact with a brand across multiple channels at the same time.



**Who Is the Company Behind SecZetta Third-Party Identity Risk Solution?**

- **Seller:** [SecZetta](https://www.g2.com/sellers/seczetta)
- **HQ Location:** Newport, RI
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 22. [SentryLogin](https://www.g2.com/products/sentrylogin/reviews)
Sentry Login lets you easily add membership, page protection, and Stripe recurring payments to virtually any website.



**Who Is the Company Behind SentryLogin?**

- **Seller:** [SentryLogin](https://www.g2.com/sellers/sentrylogin)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 23. [Sphere Identity](https://www.g2.com/products/sphere-identity/reviews)
Sphere Identity confronts the challenges of low customer sign-ups and high abandonment rates with a simple click.



**Who Is the Company Behind Sphere Identity?**

- **Seller:** [Sphere Identity](https://www.g2.com/sellers/sphere-identity)
- **HQ Location:** Auckland. New Zealand
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 24. [Super User Manager](https://www.g2.com/products/super-user-manager/reviews)
Provide your users with all the authentication and personalization services they need. Super User Manager manage your users and their sensitive information. Keep your mind free and focus on your business. Use APIs to manage all you need.



**Who Is the Company Behind Super User Manager?**

- **Seller:** [Pinkswan](https://www.g2.com/sellers/pinkswan)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 25. [Tappd(in) Community Bundle](https://www.g2.com/products/tappd-in-community-bundle/reviews)
Tappd(in) Community Bundle is a configurable mobile app, digital wallet, and access infrastructure packaged together so you can quickly set-up, configure and manage a secure mobile experience that your community of users and digital service providers will want to stay tapped into.



**Who Is the Company Behind Tappd(in) Community Bundle?**

- **Seller:** [Identos](https://www.g2.com/sellers/identos)
- **Year Founded:** 2014
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/identos-inc/ (61 employees on LinkedIn®)







## What Is Customer Identity and Access Management (CIAM) Software?

[Identity Management Software](https://www.g2.com/categories/identity-management)

## What Software Categories Are Similar to Customer Identity and Access Management (CIAM) Software?

- [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso)
- [User Provisioning and Governance Tools](https://www.g2.com/categories/user-provisioning-and-governance-tools)
- [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam)
- [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa)
- [Risk-Based Authentication Software](https://www.g2.com/categories/risk-based-authentication-rba)
- [Biometric Authentication Software](https://www.g2.com/categories/biometric-authentication)
- [Passwordless Authentication Software](https://www.g2.com/categories/passwordless-authentication)


---

## How Do You Choose the Right Customer Identity and Access Management (CIAM) Software?

### What You Should Know About Customer Identity and Access Management (CIAM) Software

### What is Customer Identity and Access Management (CIAM) Software?

Businesses use customer identity and access management (CIAM) software to create user-friendly, seamless customer experiences when users register for, log in to, and manage their customer profiles on corporate websites, portals, shops, and other consumer-facing accounts. On the back end, CIAM software creates one universal identity of the user, which can be tied to multiple business applications. Having a single, centralized view of the user is critical for creating a seamless end-user experience and properly managing a user’s preferences across all of a company’s customer products. Companies also employ CIAM for security reasons, protecting customer data at rest and in transit. CIAM software is important for B2C companies in particular, with us -cases such as travel loyalty programs, cable company customer accounts, content subscription accounts (including online newspapers, food delivery accounts, and clothing stores), and many more. Although most CIAM software use cases are for business to consumer (B2C) businesses, there are some CIAM use cases for business to business (B2B) companies; for example, businesses that manage internet of things (IoT) device identities may use CIAM software to provide devices with unique identities for security purposes.

Key Benefits of Customer Identity and Access Management (CIAM) Software

- Improve online customer experiences by creating easy-to-use online registration, login, and account management tools
- Manage customer identities at scale, into the tens of millions
- Allow user self-registration and management
- Authenticate user identities to reduce fraud
- Manage user [consent](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/consent-and-preference-management) and privacy to stay compliant with privacy laws
- Connect with CRM, content management systems (CMS), analytical software, and other tools to personalize customer experiences and/or discover upselling opportunities 
- Provide security function like encryption to secure customer data at rest and in transit

### Why Use Customer Identity and Access Management (CIAM) Software?

Great customer experiences lead to happy customers. Companies use CIAM software to provide their customers with simple and secure access to their own accounts, effectively managing the back end of these customer user identities.

The main benefit of using CIAM software is to provide an improved customer experience. Companies can leverage the software to accomplish this through creating a simple self-registration process, providing secure login portals using authentication methods, and facilitating seamless access to multiple products using a singular identity. CIAM software also helps companies adhere to privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) by tracking and managing a user’s consent and privacy preferences and applying those preferences across all of a user’s accounts globally.

There are four main reasons why companies use CIAM software:

**Improved customer experience —** Positive customer experiences are critical for companies to gain customers’ trust, brand loyalty, and their repeat business. Part of a B2C company’s digital strategy for consumer-facing accounts is to offer a front-end solution that makes account creation user-friendly, login secure and seamless, and account management easy. On the back end, this means creating a holistic view of the customer under one identity that can be federated across multiple corporate systems to provide a frictionless end-user experience. The CIAM solution should be omnichannel, such as being available on web, mobile apps, and other places customers can interact with the company. With improved customer experiences online, companies can see reductions in phone calls, emails, or in-person visits for account help.

**Marketing —** Companies can reduce friction and customer abandonment by providing excellent customer experiences online. Part of doing so is providing the right customer, with the right information, at the right time; this kind of experience can be achieved with personalization. With CIAM solutions, companies can bring their siloed customer identity data from across all of their systems into one central place. They can enrich that centralized customer data with outside information and generate a 360-degree view of the user. With this holistic view of the customer, personalization can be better achieved.

**Security —** Companies use CIAM software to support their security policies, verify users are who they say they are, and secure customer data across its consumer lifecycle. When customers log in to an account, it is important to authenticate their identity. CIAM software offers multiple forms of authentication for security—from basic SMS authentication for low-risk account actions, to biometric authentication for high-risk transactions such as transfering money or making large purchases. Some CIAM providers may offer adaptive, or [risk-based multi-factor authentication](https://www.g2.com/categories/risk-based-authentication), which can determine risk based on a number of factors such as IP address, location, and device behavior, and even prompt a user to reauthenticate once a reauthentication policy is triggered.

**Privacy —** In addition to security, compliance with privacy laws is top of mind for many companies—and it starts with gaining user consent. Using CIAM software, companies can allow users to manage their consent, privacy, and other preferences online. These preferences can then be implemented across all a company’s applications and systems, and be recorded for auditing purposes.

### Who Uses Customer Identity and Access Management (CIAM) Software?

Typically B2C companies use CIAM software to manage up to millions of customer identities for their accounts. Some CIAM software providers also offer tools to manage internet of things (IOT) devices as well, allowing the provision of a unique identity to each device that can be used across accounts.

To properly implement, manage, and extract value from a CIAM solution, businesses will likely seek collaboration from teams across the company including: security, operations, marketing, sales, service, and customer support. Users must ensure that the needs of all stakeholders from these groups can be met with the CIAM solution the company ultimately selects.

### Customer Identity and Access Management (CIAM) Software Features

The main features of CIAM software include:

**Self-registration —** Customer account self-registration is crucial to CIAM software. CIAM tools offer workflow functionality to complete the necessary business processes throughout the customer onboarding process.

**Authentication methods —** Another major feature of CIAM tools is authenticating the user; in other words, ensuring they are who they say they are. Many CIAM tools offer multiple authentication methods, including but not limited to s[ocial login](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/social-login), two-factor authentication (2FA), multi-factor authentication (MFA), biometric authentication, and passwordless authentication.

**Single sign-on (SSO) —** Single sign-on functionality using SAML or OpenID Connect standards provides customers with seamless access to disparate applications by logging in only once.

**Multi-channel/omnichannel experience —** Part of a business’ ability to provide excellent customer experience is meeting customers where they are, whether that is in a physical store, on the web, or via mobile apps. Having a customer’s identity synchronized across all channels helps a business provide a better experience to that customer.

**Privacy and consent management —** Managing a customer’s consent and privacy preferences is critical to being compliant with privacy laws such as CCPA, GDPR, and others. Companies can more easily collect and manage a user’s consent preferences using CIAM solutions.

**Integrations/APIs —** To monetize the information stored in a CIAM software solution, a CIAM must connect to the company’s other software including CRM platforms, marketing automation tools, analytics tools, and others. Many CIAM providers achieve this via API integrations.

**Reporting —** Reporting functionality is important to understand registration information, security information, and general customer information that can be used for analytics.

**Scalability —** Today, most solutions can handle identities in the tens of millions. A CIAM software solution should be scalable during periods of high usage or growth.

**Standards —** Technological standards vary from business to business. CIAM solutions can be built on many, including OpenID, SAML, OAuth, WebAuthn/FIDO2, and so on.

**Security —** CIAM providers should offer encryption of data at both rest and in transit, and allow levels of control who has access to customer data. Many CIAM solutions have certifications such as ISO 27001, SOC 2, and HIPAA, among others.

### Trends Related to Customer Identity and Access Management (CIAM) Software

**Passwordless authentication —** One of the biggest sources of friction for customers and companies is passwords. Customers often have a hard time remembering passwords, while companies don’t want to deal with the risk that goes along with storing passwords on their servers. A new trend emerging with CIAM solutions is passwordless authentication, which allows customers to sign into an application without typing in a password. This is achieved using mobile apps that can trigger a face scan, fingerprint scan, QR code scan, or any other relevant mode of authentication.

### Potential Issues with Customer Identity and Access Management (CIAM) Software

**Authentication —** By themselves, usernames and passwords are generally not considered sufficient means of authenticating a user’s identity. Many CIAM solutions offer more robust authentication methods, including mobile-push on mobile apps or passwordless authentication.

**Identity and access management (IAM) —** CIAM can often be confused with IAM, but the two solution types are different. IAM software is used for managing _employee_ identities, while CIAM is used for managing _customer_ identities. Furthermore, IAM-related identities are managed by a company’s IT staff, while CIAM-related identities are created and managed by end users such as customers. CIAM software is more robust and offers marketing and privacy-related features that are not native to IAM software.

### Software and Services Related to Customer Identity and Access Management (CIAM) Software

[**Multi-factor authentication (MFA) software**](http://g2.com/categories/multi-factor-authentication-mfa) **—** Properly authenticating users—to ensure they are who they say they are—is an important part of CIAM software. CIAM solutions should offer multiple methods to authenticate users which may include: SMS one-time-passwords (OTP), email OTPs, voice OTPs, mobile push, physical security keys, smartphones, smartwatches, biometrics, QR codes, and passwordless authentication.

[**Passwordless authentication software**](https://www.g2.com/categories/passwordless-authentication) **—** Passwordless authentication is a type of muti-factor authentication (MFA) that eliminates a password as an authentication type and replaces it with other, more secure factors such as mobile-push or biometrics.

[**Single sign-on (SSO) software**](https://www.g2.com/categories/single-sign-on-sso) **—** SSO functionality provides users with access to multiple applications without requiring multiple logins. SSO allows companies to provide a seamless customer experience by requiring the customer to log in only once and then linking multiple applications together on the back end.

[**Customer relationship management (CRM) software**](https://www.g2.com/categories/crm) **—** CRM software helps businesses track and manage customer interactions within a single system of record. By integrating CRM software with CIAM software, companies can get a holistic view of their customer for customer service or upselling purposes.

[**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software helps marketers create segmented, personalized, and timely marketing experiences for customers or prospects. By integrating marketing automation software with CIAM software, companies can extract personalization data from the CIAM to personalize their marketing campaigns to ensure the right customer gets the right marketing message at the right time.

[**Marketing analytics software**](https://www.g2.com/categories/marketing-analytics) **—** Marketing analytics software helps to simplify and optimize a business’ marketing strategies and activities. By integrating CIAM data into a marketing analytics platform, companies can ensure they are using the most accurate customer data.

[**Consent management platforms (CMP)**](https://www.g2.com/categories/consent-management-platform-cmp) **—** Consent management platforms help companies obtain and manage user consent when collecting, sharing, buying, or selling a user&#39;s data online. Many CIAM tools offer consent management functionality, but businesses may opt to integrate with a separate, more comprehensive CMP to better meet their needs..




