# Best Customer Identity and Access Management (CIAM) Software - Page 3

## How Many Customer Identity and Access Management (CIAM) Software Products Does G2 Track?

**Total Products under this Category:** 106

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** miniOrange Identity & Access Management (+0.77%) - Among all products in this category, miniOrange Identity & Access Management recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Identity and Access Management (CIAM) Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,000+ Authentic Reviews
- 106+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Identity and Access Management (CIAM) Software
 ![G2 Grid® for Customer Identity and Access Management (CIAM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.png?focus%5B%5D=1927&focus%5B%5D=633&focus%5B%5D=22264&focus%5B%5D=3858&focus%5B%5D=135981&focus%5B%5D=20165&focus%5B%5D=30591&focus%5B%5D=1195971)

Highlighted products: Salesforce Headless 360 Platform (formerly Salesforce Platform), Okta, Auth0, IBM Verify CIAM, Supabase, Amazon Cognito, Ping Identity, and Microsoft Entra External ID.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.json?focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&focus%5B%5D=okta&focus%5B%5D=auth0&focus%5B%5D=ibm-verify-ciam&focus%5B%5D=supabase-supabase&focus%5B%5D=amazon-cognito&focus%5B%5D=ping-identity&focus%5B%5D=microsoft-entra-external-id)

**Sponsored**

### Helpjuice

Helpjuice's AI knowledge base is an industry-leading playform designed to supercharge your team and customers by enhancing knowledge sharing across your organization. With Helpjuice, you can capture, create, and share critical information effortlessly, making it the ideal knowledge base tool for training employees, onboarding new customers, enabling self-service, and sharing knowledge within and outside your company. Our powerful platform allows users to create new content directly in our easy-to-use editor as well as upload content in multiple formats, ensuring that essential information is accessible anytime and anywhere. Helpjuice's powerful, Google-like search functionality makes it easy for users to find the right information they need quickly and efficiently. Trusted by major organizations such as Amazon, Change.org, Wells Fargo, the World Health Organization, Shipt, TCL, and thousands of others, Helpjuice is dedicated to breaking down information silos and fostering a culture of knowledge sharing.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1251&secure%5Bchosen_at%5D=2026-08-01T16%3A03%3A46Z&secure%5Bdisplayable_resource_id%5D=2038&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=14432&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=14432&secure%5Bresource_id%5D=1251&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-identity-and-access-management-ciam%3Fpage%3D3&secure%5Btoken%5D=93238b6cf3c901bb57782c2af6db3c2ee9dee7f03cc4112d9e238807345b1974&secure%5Burl%5D=https%3A%2F%2Fhelpjuice.com%2F&secure%5Burl_type%5D=company_website)

### [WorkOS](https://www.g2.com/products/workos/reviews)

WorkOS is a modern identity platform built for B2B SaaS. It provides easy-to-use APIs for authentication, user identity, and complex enterprise features like SSO and SCIM provisioning. It supports up to 1 million monthly active users for free. It's perfect for organizations frustrated with high costs, opaque pricing, and lack of enterprise capabilities supported by legacy auth vendors.

**Average Rating:** 4.5/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate WorkOS?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Social login:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind WorkOS?

- **Seller:** [WorkOS](https://www.g2.com/sellers/workos)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, US
- **Twitter:** @WorkOS  
11,894 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=adf5ed0d29ade358f5d7476dcb25d6685ace4d6df995516f9d29a85cf5f8b41a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fworkos-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
128 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 67% Small, 20% Medium

#### What Are Recent G2 Reviews of WorkOS?

**["The text is already in English and does not require translation."](https://www.g2.com/survey_responses/workos-review-9687433)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/workos-review-9687433)

**["Excellent product experience with the right pricing model"](https://www.g2.com/survey_responses/workos-review-9706740)**

**Rating:** 4.5/5.0 stars

_— Verified User in Machinery_

[Read full review](https://www.g2.com/survey_responses/workos-review-9706740)

#### What Are G2 Users Discussing About WorkOS?

- [What is WorkOS used for?](https://www.g2.com/discussions/what-is-workos-used-for)

### [Orchestrated Authorization by Axiomatics](https://www.g2.com/products/orchestrated-authorization-by-axiomatics/reviews)

The Orchestrated Authorization solution simplifies the orchestration to your organization's applications, information, and processes via a central, dynamic, Zero Trust policy engine. With Orchestrated Authorization large enterprises are able to author, manage, deploy and audit fine-grained authorization policies across applications.

**Average Rating:** 4.1/5.0

**Total Reviews:** 11

#### Who Is the Company Behind Orchestrated Authorization by Axiomatics?

- **Seller:** [Axiomatics](https://www.g2.com/sellers/axiomatics)
- **Year Founded:** 2006
- **HQ Location:** Chicago, US
- **Twitter:** @axiomatics  
2,216 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4ef5d18f36403bd3b26da0039cebf3b4365b550371f4a28da720f6f3fb79af6b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F536082&secure%5Burl_type%5D=linkedin_company_website)  
61 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Large, 27% Small

#### What Are Recent G2 Reviews of Orchestrated Authorization by Axiomatics?

**["Centrally manage your Database IAM with Database Auth by Axiomatics"](https://www.g2.com/survey_responses/orchestrated-authorization-by-axiomatics-review-6839809)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer & Network Security_

[Read full review](https://www.g2.com/survey_responses/orchestrated-authorization-by-axiomatics-review-6839809)

**["data filtering and masking for relational databases"](https://www.g2.com/survey_responses/orchestrated-authorization-by-axiomatics-review-6925095)**

**Rating:** 5.0/5.0 stars

_— Mayank P._

[Read full review](https://www.g2.com/survey_responses/orchestrated-authorization-by-axiomatics-review-6925095)

### [SecureAuth: Customer Identity Access Management](https://www.g2.com/products/secureauth-customer-identity-access-management/reviews)

More security shouldn’t mean more obstacles. Since 2005, SecureAuth has helped leading companies simplify identity and access management for customers and employees—creating experiences that are as welcoming as they are secure. SecureAuth is redefining authentication for the modern enterprise. Today’s evolving threat landscape demands innovative, adaptive security solutions. As the first-to-market provider of continuous facial authentication, we go beyond the initial authentication to deliver ongoing security throughout the entire session. Our mature AI-driven risk engine delivers dynamic—and often invisible—authentication, making you more effective than ever at eliminating threats while ensuring frictionless, secure access for employees and customers. Welcome to Better Identity.

**Average Rating:** 4.1/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate SecureAuth: Customer Identity Access Management?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.1/10)
- **Customer data linking:** 7.5/10 (Category avg: 8.8/10)
- **Social login:** 6.7/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind SecureAuth: Customer Identity Access Management?

- **Seller:** [SecureAuth](https://www.g2.com/sellers/secureauth)
- **Year Founded:** 2005
- **HQ Location:** Irvine, CA
- **Twitter:** @SecureAuth  
8,564 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d3bc6138d879fb1e34a7094d837b3dcfb893da076c7af73de5035e08a7d3137&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F863303%2F&secure%5Burl_type%5D=linkedin_company_website)  
143 employees on LinkedIn®
- **Phone:** 949-777-6959

#### Who Uses This Product?

- **Company Size:** 55% Large, 27% Small

#### What Do G2 Reviewers Say About SecureAuth: Customer Identity Access Management?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **strong authentication features** of SecureAuth, highlighting its customization and ease of use for security.
- Users value the **ease of use** of SecureAuth, finding it simple to navigate and well-supported.
- Users commend SecureAuth for its **comprehensive security features** , ensuring a smooth and secure authentication experience.
- Users commend the **proactive customer support** from SecureAuth, enhancing their experience with prompt and professional assistance.
- Users value the **seamless and secure login experience** with Smart Authentication, enhancing user identity management effortlessly.

##### Cons

- Users find the **interface design poor** , noting it feels outdated and complicates basic configurations and navigation.
- Users find the **setup and maintenance complexity** of SecureAuth cumbersome, requiring a steeper learning curve and more effort.
- Users often face a **complex setup** and maintenance process, leading to a challenging learning curve and frustration.
- Users feel like they are experiencing **missing features** , with inadequate API integrations and limited monitoring tools.
- Users find the **complex administration** setup challenging, causing frustration for first-time admins and additional technical effort.

#### What Are Recent G2 Reviews of SecureAuth: Customer Identity Access Management?

**["A Powerful Identity Solution"](https://www.g2.com/survey_responses/secureauth-customer-identity-access-management-review-11225776)**

**Rating:** 5.0/5.0 stars

_— Tim L._

[Read full review](https://www.g2.com/survey_responses/secureauth-customer-identity-access-management-review-11225776)

**["Customer Identity Access Management"](https://www.g2.com/survey_responses/secureauth-customer-identity-access-management-review-11664890)**

**Rating:** 5.0/5.0 stars

_— PRASHANTH A._

[Read full review](https://www.g2.com/survey_responses/secureauth-customer-identity-access-management-review-11664890)

### [Cryptr Universal SSO Connector](https://www.g2.com/products/cryptr-universal-sso-connector/reviews)

Cryptr is a plug-and-play B2B authentication platform that allows SaaS to manage and deploy all their authentication strategies like Single Sign On, automated user provisioning with Directory Sync, TOTP, magic link and much more with just a few lines of code. - Universal SSO Connector: to connect in 5 minutes SaaS to the SSO systems (SAML, Azure AD, Okta, Ping Identity ...) of their enterprise customers, - Directory Sync: to enable synchronization of user directories between SaaS and their customers with automated provisioning and de-provisioning - Universal Login which includes login/password with stolen password detection, passwordless login with magic-link, social login, TOTP

**Average Rating:** 4.9/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Cryptr Universal SSO Connector?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Customer data linking:** 10.0/10 (Category avg: 8.8/10)
- **Social login:** 10.0/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Cryptr Universal SSO Connector?

- **Seller:** [Cryptr](https://www.g2.com/sellers/cryptr)
- **Year Founded:** 2019
- **HQ Location:** Lille, Hauts-de-France
- **Twitter:** @getcryptr  
91 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec7fff2a2da7cfeaef7cca70219fd6b0f527409236c4cd858958c03d8ebe7ab5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcryptr&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Cryptr Universal SSO Connector?

**["SSO for our customers without the headache!"](https://www.g2.com/survey_responses/cryptr-universal-sso-connector-review-9169760)**

**Rating:** 5.0/5.0 stars

_— Thomas L._

[Read full review](https://www.g2.com/survey_responses/cryptr-universal-sso-connector-review-9169760)

**["Integration of Cryptr on our platform"](https://www.g2.com/survey_responses/cryptr-universal-sso-connector-review-9152712)**

**Rating:** 5.0/5.0 stars

_— Elise A._

[Read full review](https://www.g2.com/survey_responses/cryptr-universal-sso-connector-review-9152712)

### [Infisign](https://www.g2.com/products/infisign/reviews)

Infisign is a pioneering Identity and Access Management (IAM) platform that empowers organizations to securely manage digital and customer identities (CIAM) across diverse environments. By leveraging decentralized identity frameworks, passwordless authentication, and Zero Trust principles, Infisign ensures robust security and seamless user experiences. Our comprehensive solutions, including reusable identities and AI-powered automation, streamline user provisioning and access control, enabling businesses to focus on innovation and accelerate digital transformation. With over 6,000+ app integrations and a commitment to privacy and compliance, Infisign is redefining digital security for the modern enterprise.

**Average Rating:** 4.7/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Infisign?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Customer data linking:** 10.0/10 (Category avg: 8.8/10)
- **Social login:** 10.0/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Infisign?

- **Seller:** [Entrans](https://www.g2.com/sellers/entrans-75585fba-e408-48bb-b1d0-0e6c9db1f145)
- **Year Founded:** 2020
- **HQ Location:** Branchburg, New Jersey
- **Twitter:** @InfisignInc  
25 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=320e93bf4a1b2bc3f20a334aeb7378edefc4e7fd2b7ffdb0f8e0f2c129579bbf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fentrans-technologies%2F&secure%5Burl_type%5D=linkedin_company_website)  
330 employees on LinkedIn®
- **Phone:** +1 (862) 386 8165

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About Infisign?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **top-notch security** of Infisign, enjoying safe, passwordless access and enhanced user monitoring.
- Users find **easy integrations** with Infisign beneficial for setting up user access and enhancing overall security.
- Users praise Infisign for its **easy SSO integration** , enhancing productivity and security across their systems effortlessly.
- Users value the **easy SSO integration** with Infisign, enhancing productivity and security across their applications.
- Users value the **automation capabilities** of Infisign, enhancing user access management and providing valuable insights.

##### Cons

- Users find the **complex pricing** of Infisign confusing, preferring transparent, straightforward options instead of custom negotiations.
- Users find the **confusing interface** challenging at first, but appreciate the helpful support from the team.
- Users find the **pricing structure confusing** , preferring more straightforward options instead of custom negotiations.
- Users find the **pricing structure confusing** , suggesting it should be clearer without the need for custom plans.
- Users feel there is **insufficient information** available, making it challenging to fully utilize Infisign's features.

#### What Are Recent G2 Reviews of Infisign?

**["Instant SSO Compliance with Infisign"](https://www.g2.com/survey_responses/infisign-review-10693149)**

**Rating:** 5.0/5.0 stars

_— Venkatesh R._

[Read full review](https://www.g2.com/survey_responses/infisign-review-10693149)

**["An AI-Powered IAM Solution"](https://www.g2.com/survey_responses/infisign-review-10673272)**

**Rating:** 5.0/5.0 stars

_— Subramanyam K._

[Read full review](https://www.g2.com/survey_responses/infisign-review-10673272)

### [Boku Mobile Identity](https://www.g2.com/products/boku-mobile-identity/reviews)

Boku Authenticate will protect you against account takeovers (ATOs) that target your customer’s phone number by streamlining your methods for verifying mobile number possession. Instead of sending one-time passcodes (OTPs) that can be stolen or forcing users to implement complicated app based solutions, Boku Authenticate will verify mobile number possession directly on the device by using its built-in connectivity to the mobile operators’ wireless network. The solution is both seamless and secure. Boku Authenticate will reduce user friction while providing the best possible defence against the threat of ATOs. If you rely on SMS OTPs for… For account login (including 2-Factor Authentication flows) For password resets and other high risk activities For account registration Boku Match will verify a user’s name, address, and most importantly – phone number. Why is phone number important? Because synthetic IDs used to impersonate real identities will rely on an impostrous phone number. And unlike home addresses, physical id documents, or even biometrics, once phone number ownership is verified, a secondary phone number possession check can be confirmed remotely and immediately without any prior set up. This enables a 2-factor id verification process that is both simple and instantaneous. Boku Match is the perfect solution for protecting against synthetic or stolen identities and can be used by: Online communities and marketplaces that value trust and safety Financial institutions and online businesses that want a simple way to screen users before expensive KYC verifications Boku Match offers a low cost, preliminary measure for screening out dubious customer accounts. Boku Detect will help identify suspicious phone numbers that may either be fraudulent or compromised. Has the phone number recently been reassigned to a new SIM? Is the phone number a virtual number or a forwarded number? By checking various real time phone number characteristics, Boku can help you determine whether any further security measures should be undertaken before allowing the phone number to be used. If you are any business that uses phone numbers as a form of unique ID to: Create new accounts Deliver sensitive information Authenticate the user Boku Detect is there to help you determine whether the number is sufficiently reliable and trustworthy before using it.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Boku Mobile Identity?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Self-registration and self-service:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Boku Mobile Identity?

- **Seller:** [Twilio](https://www.g2.com/sellers/twilio)
- **Year Founded:** 2008
- **HQ Location:** San Francisco, CA
- **Twitter:** @twilio  
81,644 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c9f98055e4a813ded4435e17926040455f87f0f05caa8b1303fd97ab3681e53&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftwilio-inc-%2F&secure%5Burl_type%5D=linkedin_company_website)  
6,678 employees on LinkedIn®
- **Ownership:** NYSE: TWLO

#### Who Uses This Product?

- **Company Size:** 50% Medium, 40% Large

#### What Are Recent G2 Reviews of Boku Mobile Identity?

**["Securing from frauds"](https://www.g2.com/survey_responses/boku-mobile-identity-review-8561760)**

**Rating:** 5.0/5.0 stars

_— Avinash A._

[Read full review](https://www.g2.com/survey_responses/boku-mobile-identity-review-8561760)

**["Boku Mobile Identity :- Robust Verification, Seamless Integration-Ideal for Growing Analytics Needs!"](https://www.g2.com/survey_responses/boku-mobile-identity-review-8946903)**

**Rating:** 4.5/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/boku-mobile-identity-review-8946903)

### [Passage by 1Password](https://www.g2.com/products/passage-by-1password/reviews)

Are you tired of passwords? So are your customers. Give them the passwordless future they deserve – without building it yourself. Passage is a modern authentication service that enables you to implement passkey sign-in flows to your app or website with just a few lines of code. Choose the approach that works best for your project: Passkey Flex -- Add passkey logins alongside your existing auth solution. Avoid the hassle of migrating systems and allow users to sign in with passkeys or their traditional username and password. Passkey Complete -- Completely replace your existing authentication flow or build from scratch with a robust passwordless authentication and user management solution. Realize the full security, business, and user experience benefits of eliminating passwords. Passage is backed by 1Password’s 17+ years of industry-leading security expertise. As FIDO board members, the team works with other leading tech companies to advance passwordless standards and best practices.

**Average Rating:** 4.4/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Passage by 1Password?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Customer data linking:** 9.7/10 (Category avg: 8.8/10)
- **Social login:** 6.7/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 9.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Passage by 1Password?

- **Seller:** [Passage](https://www.g2.com/sellers/passage)
- **HQ Location:** Austin, TX
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ff7f7f51c275fa522d5b65884342f34e3429b5eb12e9656a16a3fdc625b04089&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpassageidentity%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Passage by 1Password?

**["Passage: The Future of Seamless and Secure Authentication"](https://www.g2.com/survey_responses/passage-by-1password-review-10027656)**

**Rating:** 4.5/5.0 stars

_— Benjamin F._

[Read full review](https://www.g2.com/survey_responses/passage-by-1password-review-10027656)

**["Using Passage is an absolute dream."](https://www.g2.com/survey_responses/passage-by-1password-review-10027760)**

**Rating:** 5.0/5.0 stars

_— Ryan H._

[Read full review](https://www.g2.com/survey_responses/passage-by-1password-review-10027760)

### [Rownd](https://www.g2.com/products/rownd/reviews)

Rownd is the world’s first product-led user acquisition platform. Not just authentication but a full self-service user lifecycle management platform. The Rownd platform allows the product and design team to move how and where sign-up happens, spreading it over more of the user experience and allowing for continuous improvement, experimentation, and iteration. The Rownd platform includes a full authentication suite, product, and design tools to customize and change the end-user experience in real-time, without additional coding, a full user profile experience to create a delightful user experience, and automation to add authentication to places its never been before. More than half of potential users fall off due to the static nature of the login screen. Sign-up is a gradient that starts when a user visits the landing page and continues until the user is happy, engaged, and paying. Key features: Sign-in Gradient Rownd turns all visitors into users who interact with the site and apps and has self-service tools to engage with them throughout the funnel. Sign-in can be moved, modified, iterated, and perfected over time without burdening the dev team. Global user context Rownd keeps user context between blogs, landing pages, affiliated sites, and apps with ease. User Operating System Rownd delivers a user-profile experience to end-users and has self-service tools to engage with users well beyond user-onboarding. Passwordless Apps that use passwords knowingly put users at risk. Rownd utilizes passwordless technology to increase security while decreasing friction. Including Google, Apple, Passkey, Email, SMS, and more. Empower your Product and Growth teams Product and Growth teams need to experiment and iterate quickly. For the first time ever, Rownd’s self-service platform allows them to bring experimentation to authentication and sign-up. Dynamic and adaptive With the ability to passively and actively prompt for sign-in, change login-methods based on behavior and device, and continuously improve the experience, onboarding rates can be maximized without additional coding. Mobile friendly Rownd has four mobile app SDKs and its webapp SDKs are uniquely mobile friendly. Rownd deployed a bottom sheet and mobile-optimized sign-up UI. Powerful SDKs Rownd has 12 SDKs (and counting) covering the most popular mobile and web frameworks. Rownd is made to be deployed across an entire ecosystem, and these visual element SDKs make that easier and faster.

**Average Rating:** 5.0/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate Rownd?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Customer data linking:** 10.0/10 (Category avg: 8.8/10)
- **Social login:** 10.0/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Rownd?

- **Seller:** [Rownd](https://www.g2.com/sellers/rownd)
- **Year Founded:** 2020
- **HQ Location:** Durham, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e2cdb139e813711ed3d9e2b46b242f0d56f442a1056f9f88ddaf259105258c47&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frownd%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Rownd?

**["Using Rownd's authentication tools have tripled our signups"](https://www.g2.com/survey_responses/rownd-review-8475125)**

**Rating:** 5.0/5.0 stars

_— Christopher C._

[Read full review](https://www.g2.com/survey_responses/rownd-review-8475125)

**["We Highly Recommend Rownd!"](https://www.g2.com/survey_responses/rownd-review-8475271)**

**Rating:** 5.0/5.0 stars

_— Monica F._

[Read full review](https://www.g2.com/survey_responses/rownd-review-8475271)

### [Clerk.dev](https://www.g2.com/products/clerk-dev/reviews)

Clerk is authentication and user management for your application. Drop in React components for sign-in, sign-up, profile, and organization management, or scaffold the setup from your terminal with clerk init, which detects your framework, installs the SDK, and creates your auth pages, middleware, and providers. Style the components to match your brand with any CSS library, and deploy to your own domain. Clerk handles the full session lifecycle, including active device monitoring and session revocation, and gives you the multi-tenancy primitives you need to onboard and manage organizations in a B2B SaaS app. Subscription billing works the same way. Add recurring revenue to a B2C or B2B application by dropping in React components, without writing payment code, building custom UI, or wrangling webhooks. The same source of truth that holds your users now holds their subscriptions, so the work you'd usually spread across an auth provider, a billing integration, and a pile of glue code collapses into one set of components.

**Average Rating:** 2.9/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Clerk.dev?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Customer data linking:** 5.6/10 (Category avg: 8.8/10)
- **Social login:** 9.4/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 7.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Clerk.dev?

- **Seller:** [Clerk.dev](https://www.g2.com/sellers/clerk-dev)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=464358edb143ff0413129e302f07c7d96863be4b0566b19633bdbb2aa9e80f5b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclerkinc&secure%5Burl_type%5D=linkedin_company_website)  
167 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Do G2 Reviewers Say About Clerk.dev?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Clerk.dev's **ease of use** exceptional, facilitating seamless user sign-up and sign-in processes effortlessly.
- Users value the **rapid and secure access management** features of Clerk.dev, enhancing user sign-up and data tracking.
- Users appreciate the **data tracking capabilities** of Clerk.dev, finding them essential for managing user sign-ups effectively.
- Users value the **easy integrations** of Clerk.dev, allowing for quick implementation of best-practice login pages.
- Users praise the **rapid and secure user authentication** features of Clerk.dev, enhancing data tracking and role management.

##### Cons

- Users find **user role and permission management** in Clerk.dev overly complex, seeking deeper integration and maturity.
- Users find **integration difficult** as existing capabilities for user roles and billing need further development.
- Users find the **integration issues** with Clerk.dev challenging, desiring more maturity and depth in functionality.
- Users wish for **missing features** in Clerk.dev, particularly in user roles and deeper integrations with billing.
- Users express frustration with **poor customer support** , often waiting days for assistance during implementation issues.

#### What Are Recent G2 Reviews of Clerk.dev?

**["Streamlined Authentication with Impressive Features"](https://www.g2.com/survey_responses/clerk-dev-review-12382508)**

**Rating:** 4.0/5.0 stars

_— Julian M._

[Read full review](https://www.g2.com/survey_responses/clerk-dev-review-12382508)

**["Developer-Centric AUTH Platform"](https://www.g2.com/survey_responses/clerk-dev-review-11368708)**

**Rating:** 5.0/5.0 stars

_— Luca P._

[Read full review](https://www.g2.com/survey_responses/clerk-dev-review-11368708)

### [Entrust Identity Enterprise](https://www.g2.com/products/entrust-identity-enterprise/reviews)

Entrust Identity Enterprise is an integrated IAM platform that supports a full suite of workforce, consumer, and citizen use cases. Ideally suited for high-assurance applications that require a Zero Trust approach for thousands or millions of users, Identity Enterprise can be deployed on-premises. Entrust Identity Enterprise enables: • Credential-based access • Third-party CA support • Smart card and token issuance • Best-in-class MFA • Access to cloud applications • Passwordless login • Identity proofing • Digital citizen identity issuance • Secure portals

**Average Rating:** 4.5/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate Entrust Identity Enterprise?

- **Customer data linking:** 10.0/10 (Category avg: 8.8/10)
- **Social login:** 10.0/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Entrust Identity Enterprise?

- **Seller:** [Entrust, Inc.](https://www.g2.com/sellers/entrust-inc)
- **Year Founded:** 1969
- **HQ Location:** Minneapolis, MN
- **Twitter:** @Entrust\_Corp  
6,414 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b5a4225ae49de6dfdaf089dc21e9cf0b378f7e9d187d72d686b2414d5d73ae19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fentrust%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,751 employees on LinkedIn®
- **Phone:** 1-888-690-2424

#### Who Uses This Product?

- **Company Size:** 60% Large, 40% Medium

#### What Are Recent G2 Reviews of Entrust Identity Enterprise?

**["Entrust Identity guide is one of the important and effective banking tools"](https://www.g2.com/survey_responses/entrust-identity-enterprise-review-6617192)**

**Rating:** 5.0/5.0 stars

_— Joseph A._

[Read full review](https://www.g2.com/survey_responses/entrust-identity-enterprise-review-6617192)

**["A good authentication tool"](https://www.g2.com/survey_responses/entrust-identity-enterprise-review-8196304)**

**Rating:** 4.5/5.0 stars

_— Poonam S._

[Read full review](https://www.g2.com/survey_responses/entrust-identity-enterprise-review-8196304)

#### What Are G2 Users Discussing About Entrust Identity Enterprise?

- [What is Entrust Identity Enterprise used for?](https://www.g2.com/discussions/what-is-entrust-identity-enterprise-used-for)

### [Abowire](https://www.g2.com/products/abowire/reviews)

Abowire is an expert-driven solution to automate and scale your recurring revenue & accelerate your growth. Our commitment is to fast-track your journey to subscription success, providing unparalleled customization and support. Key Benefits: Tailored Subscription Solutions Scale your business the right way by leveraging our decades of experience in adapting our core technology precisely to your unique use case. We manage the entire process from end to end, ensuring a seamless and efficient operation. Expert-Led Customization Benefit from our seasoned experts who understand the pains of scaling subscriptions. Save valuable time and resources by entrusting your subscription model to experts who have successfully navigated and mitigated hidden pitfalls. Time-Efficient Solutions Our expert-led approach not only guarantees better results but also saves you time and technology costs. Abowire offers a hassle-free alternative for those seeking tailored solutions without the complexities of building them from scratch. Flexible Subscription Platform Unleash the potential of your unique growth strategy with our powerful and flexible subscription platform. Abowire empowers you to navigate the evolving landscape of recurring billing & payments with ease. Join a community of successful businesses who have chosen Abowire to streamline their subscription processes and drive accelerated growth. Elevate your business to new heights with a custom subscription solution designed for your success.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Abowire?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Abowire?

- **Seller:** [Abowire](https://www.g2.com/sellers/abowire)
- **Year Founded:** 2020
- **HQ Location:** Berlin, DE
- **Twitter:** @abowire  
16 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=661474ed6a086c2c7ab9e63efacfae07a8d8cbb6cb6c4cd5bf22b48d8f3e6236&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fabowire%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Small

#### What Are Recent G2 Reviews of Abowire?

**["Expansion of my German subscription business"](https://www.g2.com/survey_responses/abowire-review-4920240)**

**Rating:** 5.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/abowire-review-4920240)

**["Recommendable"](https://www.g2.com/survey_responses/abowire-review-5025518)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/abowire-review-5025518)

#### What Are G2 Users Discussing About Abowire?

- [What is Abowire used for?](https://www.g2.com/discussions/what-is-abowire-used-for)

### [Cloud ID](https://www.g2.com/products/cloud-id/reviews)

Cloud ID is an identity platform focused on customer authentication and authorization for TV service providers, streaming content companies and more. Beyond the TV Everywhere space, Cloud ID is used as a flexible, scalable identity management platform for many industries and use cases. A leader in streaming identity solutions, Cloud ID™, by Synacor, connects users to their content with modern, turnkey & custom identity management integrations, login solutions & services. Seamlessly. With over ten years of identity and access management, CIAM, CTV, SSO, OTT & video streaming expertise, Cloud ID offers secure authentication that enables subscribers to easily unlock access to OTT/streaming content and services, manage their unified digital identity and improve the user experience. Cloud ID powers millions of daily logins for TV, OTT and streaming providers and provides the ultimate control over identity management. Leading global media and streaming entertainment companies trust Cloud ID's identity management platform to provide secure and innovative solutions that improve the customer login experience for their users. Schedule a Demo or Contact Us for more information.

**Average Rating:** 4.3/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Cloud ID?

- **Customer data linking:** 7.2/10 (Category avg: 8.8/10)
- **Social login:** 7.2/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 6.1/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Cloud ID?

- **Seller:** [Synacor](https://www.g2.com/sellers/synacor)
- **Year Founded:** 1998
- **HQ Location:** Buffalo, NY
- **Twitter:** @synacor  
1,597 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=50ad0e8004dda1d3d86e6bb89e14bc86724d812ec92547455b22345becda7012&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17024%2F&secure%5Burl_type%5D=linkedin_company_website)  
180 employees on LinkedIn®
- **Ownership:** NASDAQ:SYNC

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Small

#### What Are Recent G2 Reviews of Cloud ID?

**["Cloud ID is highly regarded for its secure solutions"](https://www.g2.com/survey_responses/cloud-id-review-8534188)**

**Rating:** 5.0/5.0 stars

_— peter ._

[Read full review](https://www.g2.com/survey_responses/cloud-id-review-8534188)

**["Cloud ID"](https://www.g2.com/survey_responses/cloud-id-review-8433562)**

**Rating:** 4.5/5.0 stars

_— Sitam S._

[Read full review](https://www.g2.com/survey_responses/cloud-id-review-8433562)

### [SlashID](https://www.g2.com/products/slashid/reviews)

SlashID is the composable identity platform to improve identity security without user friction. SlashID Gate adds authentication, authorization,rate limiting and CAPTCHA-less bot detections to your APIs and workloads in minutes. Gate can also enforce passkeys and SSO on any internal application without any code modification. SlashID Access is the most reliable and secure user identity management module thanks to our HSM-backed, globally-replicated, serverless architecture. With Access, you can implement passwordless authentication flows, multi-tenancy, one-click user invitations, RBAC, SAML and MFA in hours, not weeks. Access minimizes latency for your users, seamlessly handles traffic spikes and avoids downtime and customer data breaches.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate SlashID?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Customer data linking:** 9.4/10 (Category avg: 8.8/10)
- **Social login:** 10.0/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind SlashID?

- **Seller:** [SlashID](https://www.g2.com/sellers/slashid)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7f9135423e2c7818b298209e3b15d15afa39098cef9387d90e680d20e90ac451&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fslashid%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About SlashID?

_AI-generated summary from verified user reviews_

##### Pros

- Users find SlashID's **administration management** to be simple, powerful, and supported by an exceptional team.
- Users highly value the **exceptional customer support** from SlashID, enjoying prompt assistance and expert guidance.
- Users commend SlashID for its **detailed and easy-to-use documentation** , facilitating seamless integration and support.
- Users love the **ease of use** of SlashID, finding setup and administration straightforward and highly effective.
- Users value the **easy integrations** of SlashID, facilitating quick setups and seamless collaboration with their support team.

#### What Are Recent G2 Reviews of SlashID?

**["Perfect for gating documentation"](https://www.g2.com/survey_responses/slashid-review-10310425)**

**Rating:** 5.0/5.0 stars

_— Ben H._

[Read full review](https://www.g2.com/survey_responses/slashid-review-10310425)

**["Exceptional Product and Outstanding Support"](https://www.g2.com/survey_responses/slashid-review-10187150)**

**Rating:** 5.0/5.0 stars

_— Dmitry S._

[Read full review](https://www.g2.com/survey_responses/slashid-review-10187150)

### [Asgardeo](https://www.g2.com/products/asgardeo/reviews)

Asgardeo is a multi-tenant, SaaS-based, developer-focused CIAM solution helping organizations unlock siloed customer data to gain vital insights that are used to design engaging, data-driven CX.  Asgardeo also empowers organizations to deliver services through partners or institutional customers with best-in-class B2B Organization Management. It provides all the critical building blocks required to deliver a cutting-edge digital customer experience (CX), including: Flexible Organization Management:  \* B2B, B2B2C, or any combination including with B2C \* Enable any kind of partner or customer business structure Simplified steps to enable authentication for your apps \* Easily integrate single page, regular web, and mobile applications. \* SDKs that enable working with popular technology stacks. Work with your current tools and skill set \* A wide range of SDKs, integrations, APIs, and code samples ensures your development effort is fast, easy, and low-risk. \* Asgardeo meets you wherever you are on your CX journey, from essential features to get you started, to advanced data-driven CIAM depth when you need it. Benefit from built-in IAM best practices \* Take the pressure off development teams to maintain in-depth knowledge of IAM standards and protocols. \* Use built-in IAM best practices, easy-to-follow documentation, and common workflows, including SDKs.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Asgardeo?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Customer data linking:** 8.3/10 (Category avg: 8.8/10)
- **Social login:** 9.2/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Asgardeo?

- **Seller:** [WSO2](https://www.g2.com/sellers/wso2)
- **Year Founded:** 2005
- **HQ Location:** Mountain View, CA
- **Twitter:** @wso2  
12,751 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3f3cca027d909244035af3c393312356959e262d759c9f2fe89c77432c422808&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F66028%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,254 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Large

#### What Do G2 Reviewers Say About Asgardeo?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Asgardeo, enabling quick implementation of functionalities with no hassle.
- Users value the **quick implementation** of Asgardeo, praising its intuitive platform for ease of use.

#### What Are Recent G2 Reviews of Asgardeo?

**["Quick and easy implementation"](https://www.g2.com/survey_responses/asgardeo-review-10566049)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Services_

[Read full review](https://www.g2.com/survey_responses/asgardeo-review-10566049)

**["Manage Identities Securely with WSO2 Asgardeo"](https://www.g2.com/survey_responses/asgardeo-review-8912442)**

**Rating:** 4.5/5.0 stars

_— Kumar G._

[Read full review](https://www.g2.com/survey_responses/asgardeo-review-8912442)

### [CitizenOne](https://www.g2.com/products/citizenone/reviews)

CitizenOne is a government-grade Customer Identity and Access Management (CIAM) and digital services platform purpose-built for governments and public-sector organizations. It helps organizations securely identify, verify, onboard, and authenticate citizens while bringing digital services together in one accessible, user-friendly experience. With single sign-on (SSO), citizens can create and manage one secure profile, discover relevant services, provide or withdraw consent, complete forms, receive notifications, and track service updates through a personalized dashboard. Government organizations gain centralized tools for managing citizen identities, profiles, authentication, privacy, consent, policies, forms, and access to services across departments. CitizenOne supports progressive identity proofing and configurable levels of assurance, allowing organizations to apply stronger identity verification and multi-factor authentication when a service or transaction carries greater risk. Connections to authoritative data sources can help validate citizen information, while support for OAuth, OpenID Connect (OIDC), and SAML enables secure integration with existing applications and identity infrastructure. Core capabilities include: • Citizen identity and profile management • Secure authentication, SSO, and multi-factor authentication • Progressive identity proofing and identity verification • Consent, privacy, and policy management • A searchable digital services catalog • Citizen onboarding and self-service • Forms management and profile-based prefill • Centralized notifications and service-status updates • Issuance and verification of privacy-preserving digital credentials • Omnichannel service delivery • API-based integration with existing systems CitizenOne is API-first, modular, scalable, and designed to complement existing technology investments. Organizations can deploy individual capabilities or the complete platform, connect services incrementally, and expand over time without replacing their current websites, applications, or identity systems. Developed with public-sector partners to address real-world service-delivery challenges, CitizenOne helps governments improve access to digital services, protect citizen information, reduce administrative complexity, support regulatory compliance, and build a trusted foundation for digital transformation.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate CitizenOne?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind CitizenOne?

- **Seller:** [Portage CyberTech](https://www.g2.com/sellers/portage-cybertech)
- **Year Founded:** 2021
- **HQ Location:** Gatineau, Quebec, Canada
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=85f302f09d2d9691a45237fd6d183a416aa51bf98de73fb784bf25fe9408ece8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fportagecybertech&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About CitizenOne?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **customization options** of CitizenOne, enhancing personalization and relevance in accessing government services.
- Users find CitizenOne's interface **user-friendly and easy to navigate** , making access to government services seamless.
- Users appreciate the **user-friendly navigation** of CitizenOne, making it easy to access relevant government services.
- Users value the **cross-platform compatibility** of CitizenOne, enhancing accessibility and teamwork across devices.
- Users value the **easy navigation** of CitizenOne, which helps them find relevant government services effortlessly.

##### Cons

- Users find the **complexity** of setting up CitizenOne cumbersome, often leading to delays and a steep learning curve.
- Users experience **authentication delays** and complicated setup, affecting their efficiency and customization options.
- Users find the **difficult setup** process of CitizenOne challenging, requiring substantial technical knowledge and causing delays.
- Users experience **frequent authentication delays** that hinder quick access, complicating their user experience.
- Users find CitizenOne's **inefficiency** problematic due to its clumsy integration with legacy databases and slow file migration.

#### What Are Recent G2 Reviews of CitizenOne?

**["Strong, Secure Identity Portal"](https://www.g2.com/survey_responses/citizenone-review-9874287)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/citizenone-review-9874287)

**["Reduces identity and consent complexity"](https://www.g2.com/survey_responses/citizenone-review-9862266)**

**Rating:** 4.0/5.0 stars

_— Benjo H._

[Read full review](https://www.g2.com/survey_responses/citizenone-review-9862266)

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- [User Provisioning and Governance Tools](/categories/user-provisioning-and-governance-tools)

[Browse Customer Identity and Access Management (CIAM) Themes](/categories/customer-identity-and-access-management-ciam/themes)

 ![Brandon Summers-Miller](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon Summers-Miller")
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Researched and written by [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller)

Updated April 10, 2026

Customer identity and access management (CIAM) software enables businesses to manage customer identities, preferences, and profile information at scale, providing secure, seamless login experiences including self-registration, MFA, single sign-on (SSO), and social login, while maintaining compliance with data privacy laws such as GDPR and CCPA.

### Core Capabilities of CIAM Software

To qualify for inclusion in the Customer Identity and Access Management (CIAM) category, a product must:

- Enable a seamless customer experience with self-registration and self-service functionality including account creation and preference management
- Verify user identity with authentication, which may include multi-factor authentication methods
- Enforce customer access to corporate services based on customer permissions
- Integrate with directories or other data stores that house customer data
- Scale to support a growing customer base

### Common Use Cases for CIAM Software

Businesses use CIAM software to deliver user-friendly, secure digital experiences across websites and applications. Common use cases include:

- Enabling customer self-registration and profile management across web and mobile applications
- Implementing federated identity features such as SSO and social login to reduce authentication friction
- Managing customer consent and preferences to maintain compliance with GDPR, CCPA, and other data privacy regulations

### How CIAM Software Differs from Other Tools

CIAM shares similarities with but differs fundamentally from [identity and access management (IAM) software](https://www.g2.com/categories/identity-and-access-management-iam). IAM is designed for internal corporate use, managing identities of employees and contractors provisioned by IT staff, while CIAM is purpose-built for external, customer-focused identity management that allows customers to self-register and manage their own profiles.

### Insights from G2 on CIAM Software

Based on category trends on G2, seamless SSO integration and scalable self-registration stand out as the most valued features. Improved customer login experiences and reduced identity-related support burden as primary outcomes of adoption.

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## How Do You Choose the Right Customer Identity and Access Management (CIAM) Software?

### What You Should Know About Customer Identity and Access Management (CIAM) Software

### What is Customer Identity and Access Management (CIAM) Software?

Businesses use customer identity and access management (CIAM) software to create user-friendly, seamless customer experiences when users register for, log in to, and manage their customer profiles on corporate websites, portals, shops, and other consumer-facing accounts. On the back end, CIAM software creates one universal identity of the user, which can be tied to multiple business applications. Having a single, centralized view of the user is critical for creating a seamless end-user experience and properly managing a user’s preferences across all of a company’s customer products. Companies also employ CIAM for security reasons, protecting customer data at rest and in transit. CIAM software is important for B2C companies in particular, with us -cases such as travel loyalty programs, cable company customer accounts, content subscription accounts (including online newspapers, food delivery accounts, and clothing stores), and many more. Although most CIAM software use cases are for business to consumer (B2C) businesses, there are some CIAM use cases for business to business (B2B) companies; for example, businesses that manage internet of things (IoT) device identities may use CIAM software to provide devices with unique identities for security purposes.

Key Benefits of Customer Identity and Access Management (CIAM) Software

- Improve online customer experiences by creating easy-to-use online registration, login, and account management tools
- Manage customer identities at scale, into the tens of millions
- Allow user self-registration and management
- Authenticate user identities to reduce fraud
- Manage user [consent](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/consent-and-preference-management) and privacy to stay compliant with privacy laws
- Connect with CRM, content management systems (CMS), analytical software, and other tools to personalize customer experiences and/or discover upselling opportunities 
- Provide security function like encryption to secure customer data at rest and in transit

### Why Use Customer Identity and Access Management (CIAM) Software?

Great customer experiences lead to happy customers. Companies use CIAM software to provide their customers with simple and secure access to their own accounts, effectively managing the back end of these customer user identities.

The main benefit of using CIAM software is to provide an improved customer experience. Companies can leverage the software to accomplish this through creating a simple self-registration process, providing secure login portals using authentication methods, and facilitating seamless access to multiple products using a singular identity. CIAM software also helps companies adhere to privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) by tracking and managing a user’s consent and privacy preferences and applying those preferences across all of a user’s accounts globally.

There are four main reasons why companies use CIAM software:

**Improved customer experience —** Positive customer experiences are critical for companies to gain customers’ trust, brand loyalty, and their repeat business. Part of a B2C company’s digital strategy for consumer-facing accounts is to offer a front-end solution that makes account creation user-friendly, login secure and seamless, and account management easy. On the back end, this means creating a holistic view of the customer under one identity that can be federated across multiple corporate systems to provide a frictionless end-user experience. The CIAM solution should be omnichannel, such as being available on web, mobile apps, and other places customers can interact with the company. With improved customer experiences online, companies can see reductions in phone calls, emails, or in-person visits for account help.

**Marketing —** Companies can reduce friction and customer abandonment by providing excellent customer experiences online. Part of doing so is providing the right customer, with the right information, at the right time; this kind of experience can be achieved with personalization. With CIAM solutions, companies can bring their siloed customer identity data from across all of their systems into one central place. They can enrich that centralized customer data with outside information and generate a 360-degree view of the user. With this holistic view of the customer, personalization can be better achieved.

**Security —** Companies use CIAM software to support their security policies, verify users are who they say they are, and secure customer data across its consumer lifecycle. When customers log in to an account, it is important to authenticate their identity. CIAM software offers multiple forms of authentication for security—from basic SMS authentication for low-risk account actions, to biometric authentication for high-risk transactions such as transfering money or making large purchases. Some CIAM providers may offer adaptive, or [risk-based multi-factor authentication](https://www.g2.com/categories/risk-based-authentication), which can determine risk based on a number of factors such as IP address, location, and device behavior, and even prompt a user to reauthenticate once a reauthentication policy is triggered.

**Privacy —** In addition to security, compliance with privacy laws is top of mind for many companies—and it starts with gaining user consent. Using CIAM software, companies can allow users to manage their consent, privacy, and other preferences online. These preferences can then be implemented across all a company’s applications and systems, and be recorded for auditing purposes.

### Who Uses Customer Identity and Access Management (CIAM) Software?

Typically B2C companies use CIAM software to manage up to millions of customer identities for their accounts. Some CIAM software providers also offer tools to manage internet of things (IOT) devices as well, allowing the provision of a unique identity to each device that can be used across accounts.

To properly implement, manage, and extract value from a CIAM solution, businesses will likely seek collaboration from teams across the company including: security, operations, marketing, sales, service, and customer support. Users must ensure that the needs of all stakeholders from these groups can be met with the CIAM solution the company ultimately selects.

### Customer Identity and Access Management (CIAM) Software Features

The main features of CIAM software include:

**Self-registration —** Customer account self-registration is crucial to CIAM software. CIAM tools offer workflow functionality to complete the necessary business processes throughout the customer onboarding process.

**Authentication methods —** Another major feature of CIAM tools is authenticating the user; in other words, ensuring they are who they say they are. Many CIAM tools offer multiple authentication methods, including but not limited to s[ocial login](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/social-login), two-factor authentication (2FA), multi-factor authentication (MFA), biometric authentication, and passwordless authentication.

**Single sign-on (SSO) —** Single sign-on functionality using SAML or OpenID Connect standards provides customers with seamless access to disparate applications by logging in only once.

**Multi-channel/omnichannel experience —** Part of a business’ ability to provide excellent customer experience is meeting customers where they are, whether that is in a physical store, on the web, or via mobile apps. Having a customer’s identity synchronized across all channels helps a business provide a better experience to that customer.

**Privacy and consent management —** Managing a customer’s consent and privacy preferences is critical to being compliant with privacy laws such as CCPA, GDPR, and others. Companies can more easily collect and manage a user’s consent preferences using CIAM solutions.

**Integrations/APIs —** To monetize the information stored in a CIAM software solution, a CIAM must connect to the company’s other software including CRM platforms, marketing automation tools, analytics tools, and others. Many CIAM providers achieve this via API integrations.

**Reporting —** Reporting functionality is important to understand registration information, security information, and general customer information that can be used for analytics.

**Scalability —** Today, most solutions can handle identities in the tens of millions. A CIAM software solution should be scalable during periods of high usage or growth.

**Standards —** Technological standards vary from business to business. CIAM solutions can be built on many, including OpenID, SAML, OAuth, WebAuthn/FIDO2, and so on.

**Security —** CIAM providers should offer encryption of data at both rest and in transit, and allow levels of control who has access to customer data. Many CIAM solutions have certifications such as ISO 27001, SOC 2, and HIPAA, among others.

### Trends Related to Customer Identity and Access Management (CIAM) Software

**Passwordless authentication —** One of the biggest sources of friction for customers and companies is passwords. Customers often have a hard time remembering passwords, while companies don’t want to deal with the risk that goes along with storing passwords on their servers. A new trend emerging with CIAM solutions is passwordless authentication, which allows customers to sign into an application without typing in a password. This is achieved using mobile apps that can trigger a face scan, fingerprint scan, QR code scan, or any other relevant mode of authentication.

### Potential Issues with Customer Identity and Access Management (CIAM) Software

**Authentication —** By themselves, usernames and passwords are generally not considered sufficient means of authenticating a user’s identity. Many CIAM solutions offer more robust authentication methods, including mobile-push on mobile apps or passwordless authentication.

**Identity and access management (IAM) —** CIAM can often be confused with IAM, but the two solution types are different. IAM software is used for managing _employee_ identities, while CIAM is used for managing _customer_ identities. Furthermore, IAM-related identities are managed by a company’s IT staff, while CIAM-related identities are created and managed by end users such as customers. CIAM software is more robust and offers marketing and privacy-related features that are not native to IAM software.

### Software and Services Related to Customer Identity and Access Management (CIAM) Software

[**Multi-factor authentication (MFA) software**](http://g2.com/categories/multi-factor-authentication-mfa) **—** Properly authenticating users—to ensure they are who they say they are—is an important part of CIAM software. CIAM solutions should offer multiple methods to authenticate users which may include: SMS one-time-passwords (OTP), email OTPs, voice OTPs, mobile push, physical security keys, smartphones, smartwatches, biometrics, QR codes, and passwordless authentication.

[**Passwordless authentication software**](https://www.g2.com/categories/passwordless-authentication) **—** Passwordless authentication is a type of muti-factor authentication (MFA) that eliminates a password as an authentication type and replaces it with other, more secure factors such as mobile-push or biometrics.

[**Single sign-on (SSO) software**](https://www.g2.com/categories/single-sign-on-sso) **—** SSO functionality provides users with access to multiple applications without requiring multiple logins. SSO allows companies to provide a seamless customer experience by requiring the customer to log in only once and then linking multiple applications together on the back end.

[**Customer relationship management (CRM) software**](https://www.g2.com/categories/crm) **—** CRM software helps businesses track and manage customer interactions within a single system of record. By integrating CRM software with CIAM software, companies can get a holistic view of their customer for customer service or upselling purposes.

[**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software helps marketers create segmented, personalized, and timely marketing experiences for customers or prospects. By integrating marketing automation software with CIAM software, companies can extract personalization data from the CIAM to personalize their marketing campaigns to ensure the right customer gets the right marketing message at the right time.

[**Marketing analytics software**](https://www.g2.com/categories/marketing-analytics) **—** Marketing analytics software helps to simplify and optimize a business’ marketing strategies and activities. By integrating CIAM data into a marketing analytics platform, companies can ensure they are using the most accurate customer data.

[**Consent management platforms (CMP)**](https://www.g2.com/categories/consent-management-platform-cmp) **—** Consent management platforms help companies obtain and manage user consent when collecting, sharing, buying, or selling a user's data online. Many CIAM tools offer consent management functionality, but businesses may opt to integrate with a separate, more comprehensive CMP to better meet their needs..