# Best Customer Identity and Access Management (CIAM) Software - Page 3 ## How Many Customer Identity and Access Management (CIAM) Software Products Does G2 Track? **Total Products under this Category:** 106 ### Category Stats (Jul 2026) - **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** miniOrange Identity & Access Management (+0.77%) - Among all products in this category, miniOrange Identity & Access Management recorded the largest rating increase compared to last month _Last updated: July 28, 2026_ ## How Does G2 Rank Customer Identity and Access Management (CIAM) Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,000+ Authentic Reviews - 106+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Identity and Access Management (CIAM) Software ![G2 Grid® for Customer Identity and Access Management (CIAM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.png?focus%5B%5D=1927&focus%5B%5D=633&focus%5B%5D=22264&focus%5B%5D=3858&focus%5B%5D=135981&focus%5B%5D=30591&focus%5B%5D=1195971&focus%5B%5D=1277355) Highlighted products: Salesforce Headless 360 Platform (formerly Salesforce Platform), Okta, Auth0, IBM Verify CIAM, Supabase, Ping Identity, Microsoft Entra External ID, and Descope. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.json?focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&focus%5B%5D=okta&focus%5B%5D=auth0&focus%5B%5D=ibm-verify-ciam&focus%5B%5D=supabase-supabase&focus%5B%5D=ping-identity&focus%5B%5D=microsoft-entra-external-id&focus%5B%5D=descope) [ WorkOS ](https://www.g2.com/products/workos/reviews) By [WorkOS](https://www.g2.com/sellers/workos) [ 4.5/5(15) ](https://www.g2.com/products/workos/reviews) What do users say? Users consistently praise the clear documentation and responsive support provided by WorkOS, which significantly eases the integration process for SSO and directory syncing. Many appreciate the predic [ Orchestrated Authorization... ](https://www.g2.com/products/orchestrated-authorization-by-axiomatics/reviews) By [Axiomatics](https://www.g2.com/sellers/axiomatics) [ 4.1/5(11) ](https://www.g2.com/products/orchestrated-authorization-by-axiomatics/reviews) What do users say? Users consistently praise the product for its centralized management of database access, allowing for streamlined control across multiple platforms. The ability to implement policy-based authorization [ SecureAuth: Customer... ](https://www.g2.com/products/secureauth-customer-identity-access-management/reviews) By [SecureAuth](https://www.g2.com/sellers/secureauth) [ 4.1/5(11) ](https://www.g2.com/products/secureauth-customer-identity-access-management/reviews) What do users say? Users consistently praise the product for its ease of use and strong security features, highlighting the seamless login experience and effective multi-factor authentication options. Many appreciate th Pros and Cons [ Authentication (6) ](https://www.g2.com/products/secureauth-customer-identity-access-management/reviews?qs=pros-and-cons)[ Poor Interface Design (5) ](https://www.g2.com/products/secureauth-customer-identity-access-management/reviews?qs=pros-and-cons) [ Cryptr Universal SSO Connector ](https://www.g2.com/products/cryptr-universal-sso-connector/reviews) By [Cryptr](https://www.g2.com/sellers/cryptr) [ 4.9/5(11) ](https://www.g2.com/products/cryptr-universal-sso-connector/reviews) What do users say? Users consistently praise the quick integration and developer support provided by Cryptr, noting that it simplifies the SSO setup process significantly. Many appreciate how it saves time and enhances [ Infisign ](https://www.g2.com/products/infisign/reviews) By [Entrans](https://www.g2.com/sellers/entrans-75585fba-e408-48bb-b1d0-0e6c9db1f145) [ 4.7/5(10) ](https://www.g2.com/products/infisign/reviews) What do users say? Users consistently praise the ease of integration and customization options offered by Infisign, making it simple to implement secure access solutions. The platform's focus on Zero Trust security and Pros and Cons [ Security (5) ](https://www.g2.com/products/infisign/reviews?qs=pros-and-cons)[ Complex Pricing (1) ](https://www.g2.com/products/infisign/reviews?qs=pros-and-cons) [ Boku Mobile Identity ](https://www.g2.com/products/boku-mobile-identity/reviews) By [Twilio](https://www.g2.com/sellers/twilio) [ 4.5/5(10) ](https://www.g2.com/products/boku-mobile-identity/reviews) What do users say? Users consistently praise the product for its ease of use and cost-effectiveness, highlighting how it simplifies customer data verification and enhances security. The platform's user-friendly interfac [ Passage by 1Password ](https://www.g2.com/products/passage-by-1password/reviews) By [Passage](https://www.g2.com/sellers/passage) [ 4.4/5(15) ](https://www.g2.com/products/passage-by-1password/reviews) What do users say? Users consistently praise the ease of integration and user-friendly experience of Passage by 1Password, highlighting how quickly they can implement passwordless authentication in their projects. The p [ Rownd ](https://www.g2.com/products/rownd/reviews) By [Rownd](https://www.g2.com/sellers/rownd) [ 5/5(5) ](https://www.g2.com/products/rownd/reviews) Product Description Rownd is the world’s first product-led user acquisition platform. Not just authentication but a full self-service user lifecycle management platform. The Rownd platform allows the product and desig [ Clerk.dev ](https://www.g2.com/products/clerk-dev/reviews) By [Clerk.dev](https://www.g2.com/sellers/clerk-dev) [ 2.9/5(4) ](https://www.g2.com/products/clerk-dev/reviews) Product Description Clerk is authentication and user management for your application. Drop in React components for sign-in, sign-up, profile, and organization management, or scaffold the setup from your terminal with cle Pros and Cons [ Ease of Use (2) ](https://www.g2.com/products/clerk-dev/reviews?qs=pros-and-cons)[ Complexity (1) ](https://www.g2.com/products/clerk-dev/reviews?qs=pros-and-cons) [ Entrust Identity Enterprise ](https://www.g2.com/products/entrust-identity-enterprise/reviews) By [Entrust, Inc.](https://www.g2.com/sellers/entrust-inc) [ 4.5/5(5) ](https://www.g2.com/products/entrust-identity-enterprise/reviews) Product Description Entrust Identity Enterprise is an integrated IAM platform that supports a full suite of workforce, consumer, and citizen use cases. Ideally suited for high-assurance applications that require a Zero T [ Abowire ](https://www.g2.com/products/abowire/reviews) By [Abowire](https://www.g2.com/sellers/abowire) [ 5/5(3) ](https://www.g2.com/products/abowire/reviews) Product Description Abowire is an expert-driven solution to automate and scale your recurring revenue & accelerate your growth. Our commitment is to fast-track your journey to subscription success, providing unparall [ Cloud ID ](https://www.g2.com/products/cloud-id/reviews) By [Synacor](https://www.g2.com/sellers/synacor) [ 4.3/5(3) ](https://www.g2.com/products/cloud-id/reviews) Product Description Cloud ID is an identity platform focused on customer authentication and authorization for TV service providers, streaming content companies and more. Beyond the TV Everywhere space, Cloud ID is used a [ SlashID ](https://www.g2.com/products/slashid/reviews) By [SlashID](https://www.g2.com/sellers/slashid) [ 5/5(3) ](https://www.g2.com/products/slashid/reviews) Product Description SlashID is the composable identity platform to improve identity security without user friction. SlashID Gate adds authentication, authorization,rate limiting and CAPTCHA-less bot detections to your A Pros and Cons [ Administration Management (1) ](https://www.g2.com/products/slashid/reviews?qs=pros-and-cons) [ Asgardeo ](https://www.g2.com/products/asgardeo/reviews) By [WSO2](https://www.g2.com/sellers/wso2) [ 4.8/5(2) ](https://www.g2.com/products/asgardeo/reviews) Product Description Asgardeo is a multi-tenant, SaaS-based, developer-focused CIAM solution helping organizations unlock siloed customer data to gain vital insights that are used to design engaging, data-driven CX.  Asg Pros and Cons [ Ease of Use (1) ](https://www.g2.com/products/asgardeo/reviews?qs=pros-and-cons) [ CitizenOne ](https://www.g2.com/products/citizenone/reviews) By [Portage CyberTech](https://www.g2.com/sellers/portage-cybertech) [ 4.3/5(2) ](https://www.g2.com/products/citizenone/reviews) Product Description CitizenOne is a government-grade Customer Identity and Access Management (CIAM) and digital services platform purpose-built for governments and public-sector organizations. It helps organizations secu Pros and Cons [ Customization (2) ](https://www.g2.com/products/citizenone/reviews?qs=pros-and-cons)[ Complexity (2) ](https://www.g2.com/products/citizenone/reviews?qs=pros-and-cons) - [‹ Prev‹ Prev](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=2#product-list) - [1](/categories/customer-identity-and-access-management-ciam?order=g2_score#product-list) - [2](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=2#product-list) - 3 - [4](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=4#product-list) - [5](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=5#product-list) - [6](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=6#product-list) - [7](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=7#product-list) - [8](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=8#product-list) - [Next ›Next ›](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=4#product-list) Spotlight Categories [Managed Detection and Response (MDR) Software](https://www.g2.com/categories/managed-detection-and-response-mdr) [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) [CRM Software](https://www.g2.com/categories/crm) [CMMS Software](https://www.g2.com/categories/cmms) [Business Process Management Software](https://www.g2.com/categories/business-process-management) Similar Categories - [Multi-Factor Authentication (MFA)](/categories/multi-factor-authentication-mfa) - [Biometric Authentication](/categories/biometric-authentication) - [Cloud Directory Services](/categories/cloud-directory-services) - [Decentralized Identity](/categories/decentralized-identity) - [Identity and Access Management (IAM)](/categories/identity-and-access-management-iam) - [Passwordless Authentication](/categories/passwordless-authentication) - [Password Managers](/categories/password-managers) - [Password Policy Enforcement](/categories/password-policy-enforcement) - [Privileged Access Management (PAM)](/categories/privileged-access-management-pam) - [Risk-Based Authentication (RBA)](/categories/risk-based-authentication-rba) - [Self-Service Password Reset (SSPR) Tools](/categories/self-service-password-reset-sspr-tools) - [Single Sign-On (SSO)](/categories/single-sign-on-sso) - [User Provisioning and Governance Tools](/categories/user-provisioning-and-governance-tools) [Browse Customer Identity and Access Management (CIAM) Themes](/categories/customer-identity-and-access-management-ciam/themes) ![Brandon Summers-Miller](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon Summers-Miller") BS Researched and written by [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller) Updated April 10, 2026 Customer identity and access management (CIAM) software enables businesses to manage customer identities, preferences, and profile information at scale, providing secure, seamless login experiences including self-registration, MFA, single sign-on (SSO), and social login, while maintaining compliance with data privacy laws such as GDPR and CCPA. ### Core Capabilities of CIAM Software To qualify for inclusion in the Customer Identity and Access Management (CIAM) category, a product must: - Enable a seamless customer experience with self-registration and self-service functionality including account creation and preference management - Verify user identity with authentication, which may include multi-factor authentication methods - Enforce customer access to corporate services based on customer permissions - Integrate with directories or other data stores that house customer data - Scale to support a growing customer base ### Common Use Cases for CIAM Software Businesses use CIAM software to deliver user-friendly, secure digital experiences across websites and applications. Common use cases include: - Enabling customer self-registration and profile management across web and mobile applications - Implementing federated identity features such as SSO and social login to reduce authentication friction - Managing customer consent and preferences to maintain compliance with GDPR, CCPA, and other data privacy regulations ### How CIAM Software Differs from Other Tools CIAM shares similarities with but differs fundamentally from [identity and access management (IAM) software](https://www.g2.com/categories/identity-and-access-management-iam). IAM is designed for internal corporate use, managing identities of employees and contractors provisioned by IT staff, while CIAM is purpose-built for external, customer-focused identity management that allows customers to self-register and manage their own profiles. ### Insights from G2 on CIAM Software Based on category trends on G2, seamless SSO integration and scalable self-registration stand out as the most valued features. Improved customer login experiences and reduced identity-related support burden as primary outcomes of adoption. Show More * * * ## How Do You Choose the Right Customer Identity and Access Management (CIAM) Software? ### What You Should Know About Customer Identity and Access Management (CIAM) Software ### What is Customer Identity and Access Management (CIAM) Software? Businesses use customer identity and access management (CIAM) software to create user-friendly, seamless customer experiences when users register for, log in to, and manage their customer profiles on corporate websites, portals, shops, and other consumer-facing accounts. On the back end, CIAM software creates one universal identity of the user, which can be tied to multiple business applications. Having a single, centralized view of the user is critical for creating a seamless end-user experience and properly managing a user’s preferences across all of a company’s customer products. Companies also employ CIAM for security reasons, protecting customer data at rest and in transit. CIAM software is important for B2C companies in particular, with us -cases such as travel loyalty programs, cable company customer accounts, content subscription accounts (including online newspapers, food delivery accounts, and clothing stores), and many more. Although most CIAM software use cases are for business to consumer (B2C) businesses, there are some CIAM use cases for business to business (B2B) companies; for example, businesses that manage internet of things (IoT) device identities may use CIAM software to provide devices with unique identities for security purposes. Key Benefits of Customer Identity and Access Management (CIAM) Software - Improve online customer experiences by creating easy-to-use online registration, login, and account management tools - Manage customer identities at scale, into the tens of millions - Allow user self-registration and management - Authenticate user identities to reduce fraud - Manage user [consent](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/consent-and-preference-management) and privacy to stay compliant with privacy laws - Connect with CRM, content management systems (CMS), analytical software, and other tools to personalize customer experiences and/or discover upselling opportunities - Provide security function like encryption to secure customer data at rest and in transit ### Why Use Customer Identity and Access Management (CIAM) Software? Great customer experiences lead to happy customers. Companies use CIAM software to provide their customers with simple and secure access to their own accounts, effectively managing the back end of these customer user identities. The main benefit of using CIAM software is to provide an improved customer experience. Companies can leverage the software to accomplish this through creating a simple self-registration process, providing secure login portals using authentication methods, and facilitating seamless access to multiple products using a singular identity. CIAM software also helps companies adhere to privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) by tracking and managing a user’s consent and privacy preferences and applying those preferences across all of a user’s accounts globally. There are four main reasons why companies use CIAM software: **Improved customer experience —** Positive customer experiences are critical for companies to gain customers’ trust, brand loyalty, and their repeat business. Part of a B2C company’s digital strategy for consumer-facing accounts is to offer a front-end solution that makes account creation user-friendly, login secure and seamless, and account management easy. On the back end, this means creating a holistic view of the customer under one identity that can be federated across multiple corporate systems to provide a frictionless end-user experience. The CIAM solution should be omnichannel, such as being available on web, mobile apps, and other places customers can interact with the company. With improved customer experiences online, companies can see reductions in phone calls, emails, or in-person visits for account help. **Marketing —** Companies can reduce friction and customer abandonment by providing excellent customer experiences online. Part of doing so is providing the right customer, with the right information, at the right time; this kind of experience can be achieved with personalization. With CIAM solutions, companies can bring their siloed customer identity data from across all of their systems into one central place. They can enrich that centralized customer data with outside information and generate a 360-degree view of the user. With this holistic view of the customer, personalization can be better achieved. **Security —** Companies use CIAM software to support their security policies, verify users are who they say they are, and secure customer data across its consumer lifecycle. When customers log in to an account, it is important to authenticate their identity. CIAM software offers multiple forms of authentication for security—from basic SMS authentication for low-risk account actions, to biometric authentication for high-risk transactions such as transfering money or making large purchases. Some CIAM providers may offer adaptive, or [risk-based multi-factor authentication](https://www.g2.com/categories/risk-based-authentication), which can determine risk based on a number of factors such as IP address, location, and device behavior, and even prompt a user to reauthenticate once a reauthentication policy is triggered. **Privacy —** In addition to security, compliance with privacy laws is top of mind for many companies—and it starts with gaining user consent. Using CIAM software, companies can allow users to manage their consent, privacy, and other preferences online. These preferences can then be implemented across all a company’s applications and systems, and be recorded for auditing purposes. ### Who Uses Customer Identity and Access Management (CIAM) Software? Typically B2C companies use CIAM software to manage up to millions of customer identities for their accounts. Some CIAM software providers also offer tools to manage internet of things (IOT) devices as well, allowing the provision of a unique identity to each device that can be used across accounts. To properly implement, manage, and extract value from a CIAM solution, businesses will likely seek collaboration from teams across the company including: security, operations, marketing, sales, service, and customer support. Users must ensure that the needs of all stakeholders from these groups can be met with the CIAM solution the company ultimately selects. ### Customer Identity and Access Management (CIAM) Software Features The main features of CIAM software include: **Self-registration —** Customer account self-registration is crucial to CIAM software. CIAM tools offer workflow functionality to complete the necessary business processes throughout the customer onboarding process. **Authentication methods —** Another major feature of CIAM tools is authenticating the user; in other words, ensuring they are who they say they are. Many CIAM tools offer multiple authentication methods, including but not limited to s[ocial login](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/social-login), two-factor authentication (2FA), multi-factor authentication (MFA), biometric authentication, and passwordless authentication. **Single sign-on (SSO) —** Single sign-on functionality using SAML or OpenID Connect standards provides customers with seamless access to disparate applications by logging in only once. **Multi-channel/omnichannel experience —** Part of a business’ ability to provide excellent customer experience is meeting customers where they are, whether that is in a physical store, on the web, or via mobile apps. Having a customer’s identity synchronized across all channels helps a business provide a better experience to that customer. **Privacy and consent management —** Managing a customer’s consent and privacy preferences is critical to being compliant with privacy laws such as CCPA, GDPR, and others. Companies can more easily collect and manage a user’s consent preferences using CIAM solutions. **Integrations/APIs —** To monetize the information stored in a CIAM software solution, a CIAM must connect to the company’s other software including CRM platforms, marketing automation tools, analytics tools, and others. Many CIAM providers achieve this via API integrations. **Reporting —** Reporting functionality is important to understand registration information, security information, and general customer information that can be used for analytics. **Scalability —** Today, most solutions can handle identities in the tens of millions. A CIAM software solution should be scalable during periods of high usage or growth. **Standards —** Technological standards vary from business to business. CIAM solutions can be built on many, including OpenID, SAML, OAuth, WebAuthn/FIDO2, and so on. **Security —** CIAM providers should offer encryption of data at both rest and in transit, and allow levels of control who has access to customer data. Many CIAM solutions have certifications such as ISO 27001, SOC 2, and HIPAA, among others. ### Trends Related to Customer Identity and Access Management (CIAM) Software **Passwordless authentication —** One of the biggest sources of friction for customers and companies is passwords. Customers often have a hard time remembering passwords, while companies don’t want to deal with the risk that goes along with storing passwords on their servers. A new trend emerging with CIAM solutions is passwordless authentication, which allows customers to sign into an application without typing in a password. This is achieved using mobile apps that can trigger a face scan, fingerprint scan, QR code scan, or any other relevant mode of authentication. ### Potential Issues with Customer Identity and Access Management (CIAM) Software **Authentication —** By themselves, usernames and passwords are generally not considered sufficient means of authenticating a user’s identity. Many CIAM solutions offer more robust authentication methods, including mobile-push on mobile apps or passwordless authentication. **Identity and access management (IAM) —** CIAM can often be confused with IAM, but the two solution types are different. IAM software is used for managing _employee_ identities, while CIAM is used for managing _customer_ identities. Furthermore, IAM-related identities are managed by a company’s IT staff, while CIAM-related identities are created and managed by end users such as customers. CIAM software is more robust and offers marketing and privacy-related features that are not native to IAM software. ### Software and Services Related to Customer Identity and Access Management (CIAM) Software [**Multi-factor authentication (MFA) software**](http://g2.com/categories/multi-factor-authentication-mfa) **—** Properly authenticating users—to ensure they are who they say they are—is an important part of CIAM software. CIAM solutions should offer multiple methods to authenticate users which may include: SMS one-time-passwords (OTP), email OTPs, voice OTPs, mobile push, physical security keys, smartphones, smartwatches, biometrics, QR codes, and passwordless authentication. [**Passwordless authentication software**](https://www.g2.com/categories/passwordless-authentication) **—** Passwordless authentication is a type of muti-factor authentication (MFA) that eliminates a password as an authentication type and replaces it with other, more secure factors such as mobile-push or biometrics. [**Single sign-on (SSO) software**](https://www.g2.com/categories/single-sign-on-sso) **—** SSO functionality provides users with access to multiple applications without requiring multiple logins. SSO allows companies to provide a seamless customer experience by requiring the customer to log in only once and then linking multiple applications together on the back end. [**Customer relationship management (CRM) software**](https://www.g2.com/categories/crm) **—** CRM software helps businesses track and manage customer interactions within a single system of record. By integrating CRM software with CIAM software, companies can get a holistic view of their customer for customer service or upselling purposes. [**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software helps marketers create segmented, personalized, and timely marketing experiences for customers or prospects. By integrating marketing automation software with CIAM software, companies can extract personalization data from the CIAM to personalize their marketing campaigns to ensure the right customer gets the right marketing message at the right time. [**Marketing analytics software**](https://www.g2.com/categories/marketing-analytics) **—** Marketing analytics software helps to simplify and optimize a business’ marketing strategies and activities. By integrating CIAM data into a marketing analytics platform, companies can ensure they are using the most accurate customer data. [**Consent management platforms (CMP)**](https://www.g2.com/categories/consent-management-platform-cmp) **—** Consent management platforms help companies obtain and manage user consent when collecting, sharing, buying, or selling a user's data online. Many CIAM tools offer consent management functionality, but businesses may opt to integrate with a separate, more comprehensive CMP to better meet their needs..