# Best Customer Identity and Access Management (CIAM) Software - Page 2 ## How Many Customer Identity and Access Management (CIAM) Software Products Does G2 Track? **Total Products under this Category:** 106 ### Category Stats (Jul 2026) - **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** miniOrange Identity & Access Management (+0.77%) - Among all products in this category, miniOrange Identity & Access Management recorded the largest rating increase compared to last month _Last updated: July 30, 2026_ ## How Does G2 Rank Customer Identity and Access Management (CIAM) Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,000+ Authentic Reviews - 106+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Identity and Access Management (CIAM) Software ![G2 Grid® for Customer Identity and Access Management (CIAM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.png?focus%5B%5D=1927&focus%5B%5D=633&focus%5B%5D=22264&focus%5B%5D=3858&focus%5B%5D=135981&focus%5B%5D=20165&focus%5B%5D=30591&focus%5B%5D=1195971) Highlighted products: Salesforce Headless 360 Platform (formerly Salesforce Platform), Okta, Auth0, IBM Verify CIAM, Supabase, Amazon Cognito, Ping Identity, and Microsoft Entra External ID. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.json?focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&focus%5B%5D=okta&focus%5B%5D=auth0&focus%5B%5D=ibm-verify-ciam&focus%5B%5D=supabase-supabase&focus%5B%5D=amazon-cognito&focus%5B%5D=ping-identity&focus%5B%5D=microsoft-entra-external-id) **Sponsored** ### Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1251&secure%5Bchosen_at%5D=2026-07-31T08%3A40%3A09Z&secure%5Bdisplayable_resource_id%5D=628&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=19743&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=1251&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-identity-and-access-management-ciam%3Fpage%3D2&secure%5Btoken%5D=b955c10a4cd2c71068fd849fd4276550c9019136340bba60093b6eaa3e3642fb&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Doutboundcalltracking&secure%5Burl_type%5D=custom_url) ### [Memberstack](https://www.g2.com/products/memberstack/reviews) Used by Amazon, Slack, Webflow, high school seniors, small businesses, and 3,000+ others. Gated content & memberships for Webflow & Wordpress. Launch in minutes with a free template or push the limits with our developer-friendly APIs total design control inside Webflow or Wordpress. **Average Rating:** 4.7/5.0 **Total Reviews:** 121 #### How Do G2 Users Rate Memberstack? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Customer data linking:** 8.6/10 (Category avg: 8.8/10) - **Social login:** 8.8/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.4/10 (Category avg: 9.1/10) #### Who Is the Company Behind Memberstack? - **Seller:** [Memberstack Inc](https://www.g2.com/sellers/memberstack-inc) - **Year Founded:** 2018 - **HQ Location:** Remote - US and Canada 🌍, US - **Twitter:** @MemberstackApp 57 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c4e41197a1aa7a0355bc1b5f7dd67fca9ec49c2d4c8bd73eec80dfc0b5a62b96&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F34223130%2F&secure%5Burl_type%5D=linkedin_company_website) 10 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 93% Small, 5% Medium #### What Do G2 Reviewers Say About Memberstack? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **exceptional customer support** from Memberstack, enhancing their experience and ensuring smooth functionality. - Users find Memberstack's **ease of use** exceptional, making community creation seamless with excellent support and documentation. - Users love the **easy setup** of MemberStack, ensuring a smooth implementation for their websites and membership systems. - Users value the **customizability** of Memberstack, enabling tailored solutions for diverse user journeys and complex setups. - Users find the **implementation ease** of Memberstack to be exceptional, allowing for effortless integration with Webflow. ##### Cons - Users experience **confusion with bugs** when using test sites or transferring code between different sites. - Users find **multiple versions of Memberstack** confusing, which impacts their overall usability and experience. - Users express concern about **missing features** for selling one-time products, limiting Memberstack's overall functionality. #### What Are Recent G2 Reviews of Memberstack? **["A simple way to add member access to Webflow"](https://www.g2.com/survey_responses/memberstack-review-12771009)** **Rating:** 5.0/5.0 stars _— Sandor L._ [Read full review](https://www.g2.com/survey_responses/memberstack-review-12771009) **["Transforms User Access with Phenomenal Support"](https://www.g2.com/survey_responses/memberstack-review-12334738)** **Rating:** 5.0/5.0 stars _— Lisa E._ [Read full review](https://www.g2.com/survey_responses/memberstack-review-12334738) #### What Are G2 Users Discussing About Memberstack? - [What is a membership site?](https://www.g2.com/discussions/what-is-a-membership-site) - [How do I use Memberstack with Webflow?](https://www.g2.com/discussions/how-do-i-use-memberstack-with-webflow) - [Is member stack free?](https://www.g2.com/discussions/is-member-stack-free) - [What can you do with Memberstack?](https://www.g2.com/discussions/what-can-you-do-with-memberstack) - 1 comment ### [OneLogin](https://www.g2.com/de/products/onelogin/reviews) OneLogin vereinfacht das Identitätsmanagement mit sicherem, einmaligem Zugriff für Mitarbeiter, Kunden und Partner über alle Gerätetypen hinweg auf alle Unternehmens-Cloud- und On-Premises-Anwendungen. OneLogin ermöglicht die Durchsetzung von IT-Identitätsrichtlinien und deaktiviert in Echtzeit den App-Zugriff für Mitarbeiter, die das Unternehmen verlassen oder ihre Rolle wechseln, indem sie aus dem Active Directory entfernt werden. Übernehmen Sie die Kontrolle über den Anwendungszugriff, onboarden und offboarden Sie Teammitglieder schnell und bieten Sie Endbenutzern einfachen Zugriff auf alle ihre Anwendungen auf jedem Gerät. Erweitern Sie Ihr On-Premises-Sicherheitsmodell in wenigen Minuten auf die Cloud. Beseitigen Sie die Schmerzen und Kosten des umfangreichen Identitätsrichtlinienmanagements. OneLogin reduziert die Kosten für die Identitätsinfrastruktur und komplexe Integrationsprojekte für jede neue App und erweitert Identitätsrichtlinien effizient auf die Cloud. OneLogin beseitigt die Notwendigkeit für langwierige Integrations- und Bereitstellungsprojekte, manuelle De-Provisionierung, langwierige On- und Offboarding-Prozesse, Benutzername- und Passwortzurücksetzungen sowie Schatten-IT. **Average Rating:** 4.4/5.0 **Total Reviews:** 274 #### How Do G2 Users Rate OneLogin? - **War the product ein guter Geschäftspartner?:** 8.7/10 (Category avg: 9.1/10) - **Verknüpfung von Kundendaten:** 8.9/10 (Category avg: 8.8/10) - **Social Login:** 8.9/10 (Category avg: 8.6/10) - **Selbstregistrierung und Self-Service:** 8.4/10 (Category avg: 9.1/10) #### Who Is the Company Behind OneLogin? - **Verkäufer:** [One Identity](https://www.g2.com/de/sellers/one-identity) - **Hauptsitz:** Aliso Viejo, CA - **Twitter:** @OneIdentity 7,871 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49475f3e508780337545109cb22c77bf122b67467bd32ac1657a4e1ce78f0dc4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fone-identity&secure%5Burl_type%5D=linkedin_company_website) 718 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** Kundenbetreuer - **Top Industries:** Computersoftware, Bildungsmanagement - **Company Size:** 49% Medium, 40% Large #### What Do G2 Reviewers Say About OneLogin? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer schätzen den **einfachen Zugang** , den OneLogin bietet, da es die Anmeldung mit nur einem Passwort für alle Anwendungen vereinfacht. - Benutzer loben die **robusten Sicherheitsfunktionen** von OneLogin, die den Schutz durch starke Authentifizierung und Passwortverwaltung verbessern. - Benutzer loben OneLogin für seine **nahtlose Single-Sign-On** -Funktionalität, die die Sicherheit erhöht und den Zugriff auf Apps vereinfacht. - Benutzer loben OneLogin für seine **effektiven SSO-Funktionen** , die eine sichere und bequeme Zugangslösung bieten. - Benutzer schätzen die **nahtlose SSO-Erfahrung** , die von OneLogin bereitgestellt wird, da sie die Effizienz und Sicherheit beim Zugriff auf Anwendungen verbessert. ##### Cons - Benutzer finden **eingeschränkte Funktionen** in OneLogin, die sich hauptsächlich auf SSO und MFA konzentrieren, ohne fortgeschrittene IAM-Fähigkeiten. - Benutzer berichten von **eingeschränkter Funktionalität** in OneLogin und nennen einen Mangel an fortgeschrittenen IAM-Funktionen sowie langsame Reaktionszeiten des Supports. - Benutzer äußern Bedenken über **Anmeldeprobleme** , die gelegentlich den Zugriff auf Geschäftswerkzeuge und -dienste stören. - Benutzer berichten von einem **Mangel an erweiterten Funktionen** in OneLogin, was die Funktionalität und die allgemeine Zufriedenheit mit der Plattform beeinträchtigt. - Benutzer sind besorgt über **Ausfälle** bei OneLogin, die ihre Erfahrung und Geschäftsanwendungen erheblich stören. #### What Are Recent G2 Reviews of OneLogin? **["Zuverlässige SSO- und Zugriffsverwaltungsplattform"](https://www.g2.com/de/survey_responses/onelogin-review-13076565)** **Rating:** 5.0/5.0 stars _— Utkarsh K._ [Read full review](https://www.g2.com/de/survey_responses/onelogin-review-13076565) **["Einfach zu bedienende SSO-Plattform"](https://www.g2.com/de/survey_responses/onelogin-review-10012120)** **Rating:** 5.0/5.0 stars _— Stijn B._ [Read full review](https://www.g2.com/de/survey_responses/onelogin-review-10012120) #### What Are G2 Users Discussing About OneLogin? - [Wofür wird OneLogin verwendet?](https://www.g2.com/de/discussions/what-is-onelogin-used-for) - [How much does SSO cost?](https://www.g2.com/de/discussions/how-much-does-sso-cost) - [Was ist die OneLogin-App?](https://www.g2.com/de/discussions/what-is-onelogin-app) - 1 comment - [How do I log into OneLogin?](https://www.g2.com/de/discussions/how-do-i-log-into-onelogin) - 1 comment - [Ist OneLogin sicher?](https://www.g2.com/de/discussions/is-onelogin-safe) - 3 comments ### [Kinde](https://www.g2.com/products/kinde/reviews) Developer tools and infrastructure to help every size of business succeed. The only fully integrated developer platform with to help you build, secure, and monetize production-scale products. Authentication - Billing - Full Customization and Branding - Access Control - Multi-tenancy - Feature Flags Authentication Authentication happens at some of the most important, and highly impactful, places in your customers' journey. Our powerful builder allows you to make sure that your pages are on brand and as beautiful as the rest of your website and product experience. Level up your security with multi-factor authentication (MFA). Give your users access to advanced authentication options, protecting them from reused or breached passwords. Take control of user authorization and access with enterprise SSO and custom SAML so that you can support your biggest customers as quickly as possible. See more on our docs https://docs.kinde.com/authenticate/about-auth/about-authentication/ Billing Billing without the building it yourself. Start monetizing your ideas with game changing billing tools. Kinde billing gives you the ability to create plans that users can subscribe to, so you can get paid for your services and collect revenue. Whether you’re building for individuals, teams, or entire enterprises, Kinde adapts to your business model. Support B2C, B2B, and B2B2C out of the box – with powerful organization management, advanced org structures, and flexible billing logic that scales with your customers. See more at https://www.youtube.com/playlist?list=PLwLelKIQLwdx0B-3lV5XP-lUF\_mt8GNPA and our docs at https://docs.kinde.com/billing/about-billing/about-billing/ Customization to the max Handle strict enterprise branding requirements and implement a fully customisable UI by bringing your own HTML and CSS for the auth pages. Custom domains keep your browsing experience on point and can be applied individually to organizations. Send your notification and invitation emails with your branded sender and your own mailing service. Use Kinde Workflows to provide custom logic to the authentication flows, such as integrating a security intelligence provider to sign in or syncing information to a CRM during sign up. See more at https://www.youtube.com/playlist?list=PLwLelKIQLwdw0sGK3215MBl8f9l2-blQC and our docs on https://docs.kinde.com/design/customize-with-code/customize-with-css-html/ Access Control and Multi-tenancy Complex businesses need software that reflects their structure and restricts data access to only the people who should see it. That’s why we’ve included outrageously powerful controls to help you manage your businesses, teams, and users in the most frictionless way possible. Controlling who can access which individual pieces of data and interface is critical to protecting your business and your customers. Hierarchical role-based access control is the best way to manage this. Allowing strict control and flexible assignment – aligning everything from your business view of the world right down to the code you ship to customers. Feature flags Deliver new experiences and increase the speed that your team deploys, learns and releases with feature-based continuous deployment. Shipping to production introduces a degree of risk. Continuous deployment helps to reduce risk and accelerate learning by empowering the team to deploy when ready and separating releasing from shipping. Feature flags are the heart of what makes this work. **Average Rating:** 4.7/5.0 **Total Reviews:** 42 #### How Do G2 Users Rate Kinde? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Customer data linking:** 8.2/10 (Category avg: 8.8/10) - **Social login:** 9.4/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.5/10 (Category avg: 9.1/10) #### Who Is the Company Behind Kinde? - **Seller:** [Kinde](https://www.g2.com/sellers/kinde) - **Year Founded:** 2021 - **HQ Location:** Sydney, AU - **Twitter:** @HeyKinde 7,523 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6081c1804bb806132d3f9d0a529d0e98d3629dc81bfffa32c9208e97fe770af0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fheykinde%2F&secure%5Burl_type%5D=linkedin_company_website) 22 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 95% Small, 2% Medium #### What Do G2 Reviewers Say About Kinde? _AI-generated summary from verified user reviews_ ##### Pros - Users find Kinde to be **super easy to use** , simplifying setup and integration with excellent documentation and support. - Users praise the **fantastic support** from Kinde's team, enhancing integration and project evaluation experiences. - Users love Kinde for its **easy-to-use authentication setup** , allowing quick implementation and focus on core application logic. - Users praise Kinde for its **excellent documentation** that simplifies integration and speeds up development processes. - Users praise Kinde for its **easy integrations** , allowing quick authentication setup and seamless compatibility with various SaaS applications. ##### Cons - Users find **missing features** like limited webhooks and clunky user management hinder their overall experience with Kinde. - Users note **insufficient information** in documentation, often requiring support for implementation challenges with Kinde. - Users find the **poor documentation** of Kinde problematic, often requiring support for unclear information. - Users note **API limitations** with Kinde, as changes in the management API aren't always reflected in the autogenerated client. - Users face **authentication issues** due to limited online resources, but support is responsive and the community is growing. #### What Are Recent G2 Reviews of Kinde? **["Amazing Auth Product"](https://www.g2.com/survey_responses/kinde-review-11403740)** **Rating:** 5.0/5.0 stars _— Blake N._ [Read full review](https://www.g2.com/survey_responses/kinde-review-11403740) **["What a great product, so happy we found it!"](https://www.g2.com/survey_responses/kinde-review-10815519)** **Rating:** 5.0/5.0 stars _— Jeremy G._ [Read full review](https://www.g2.com/survey_responses/kinde-review-10815519) ### [PortalGuard](https://www.g2.com/products/portalguard/reviews) PortalGuard is a single, unified Identity and Access Management (IAM) platform designed to help organizations streamline their security processes while enhancing user experience. This comprehensive solution addresses various business initiatives, including multi-factor authentication, single sign-on, and self-service password reset. By integrating these functionalities, PortalGuard enables organizations to manage user identities and access rights efficiently, ensuring that sensitive information remains secure while providing seamless access to authorized users. Targeted at businesses of all sizes, PortalGuard is particularly beneficial for organizations that prioritize security and user convenience. Its user-friendly interface and robust features make it suitable for industries such as healthcare, finance, education, and government, where data protection and regulatory compliance are critical. The platform caters to a diverse audience, from IT administrators managing user access to end-users seeking a hassle-free login experience. By addressing the specific needs of these groups, PortalGuard fosters a secure environment that enhances productivity and reduces the risk of unauthorized access. One of the standout features of PortalGuard is its support for biometric authentication. By allowing users to log in using unique biological traits such as fingerprints, palm prints, or facial recognition, the platform not only enhances security but also simplifies the authentication process. This approach eliminates the need for complex passwords, thereby reducing the likelihood of password-related security breaches, including phishing attacks. In addition to biometric capabilities, PortalGuard offers multi-factor authentication (MFA) to further strengthen security. By requiring multiple forms of verification—such as a password combined with a biometric scan or a one-time code sent to a mobile device—organizations can significantly mitigate the risk of unauthorized access. The single sign-on feature allows users to access multiple applications with a single set of credentials, streamlining the login process and improving overall user satisfaction. Furthermore, the self-service password reset functionality empowers users to manage their passwords independently, reducing the burden on IT support teams and minimizing downtime. PortalGuard also supports a variety of integrations, including Microsoft Entra ID, PING, and ForgeRock, along with popular authenticators. This flexibility allows organizations to augment their existing security measures, such as those provided by DUO for MFA, by using PortalGuard as their Identity Provider (IdP). By adopting PortalGuard, organizations can achieve a higher level of protection for their sensitive data while simplifying access for their users, ultimately creating a more secure environment and a centralized hub for IAM needs. **Average Rating:** 4.4/5.0 **Total Reviews:** 58 #### How Do G2 Users Rate PortalGuard? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) - **Customer data linking:** 9.2/10 (Category avg: 8.8/10) - **Social login:** 5.0/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.3/10 (Category avg: 9.1/10) #### Who Is the Company Behind PortalGuard? - **Seller:** [BIO-key](https://www.g2.com/sellers/bio-key) - **Company Website:** www.bio-key.com - **Year Founded:** 1993 - **HQ Location:** Wall, NJ - **Twitter:** @BIOkeyIntl 1,484 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9aeaaf0c92ce07e9d7e757181ba37f8b2e188609e522804c5044d46f92d5563&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbio-key-international%2Fabout&secure%5Burl_type%5D=linkedin_company_website) 81 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Higher Education, Education Management - **Company Size:** 58% Medium, 39% Large #### What Do G2 Reviewers Say About PortalGuard? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of PortalGuard, noting its simplicity and effective user experience enhancements. - Users praise the **outstanding customer support** of PortalGuard, highlighting seamless updates and effective assistance with configurations. - Users praise the **easy setup** of PortalGuard, facilitating a seamless and efficient identity management experience. - Users highlight the **robust security features** of PortalGuard, ensuring reliable and customizable identity management for all access needs. - Users praise PortalGuard for its **reliability** , as it provides a stable and secure identity management solution. ##### Cons - Users find **limited customization** options for the login page, making personalization challenging and support inconsistent. - Users find the **complexity of initial setup** and interface outdated, leading to a frustrating experience with the product. - Users experience **delay issues** with troubleshooting and updates, impacting timely customization and compliance efforts. - Users express concern over **limited features** , hoping for faster releases and more customization options in PortalGuard. - Users find the **initial setup complex** , requiring significant assistance and ongoing monitoring to manage effectively. #### What Are Recent G2 Reviews of PortalGuard? **["PortalGuard provides a reliable and secure authentication experience."](https://www.g2.com/survey_responses/portalguard-review-11494889)** **Rating:** 4.0/5.0 stars _— Carlos D._ [Read full review](https://www.g2.com/survey_responses/portalguard-review-11494889) **["Great product!"](https://www.g2.com/survey_responses/portalguard-review-4270317)** **Rating:** 5.0/5.0 stars _— David A._ [Read full review](https://www.g2.com/survey_responses/portalguard-review-4270317) #### What Are G2 Users Discussing About PortalGuard? - [What is PortalGuard used for?](https://www.g2.com/discussions/what-is-portalguard-used-for) ### [Scalekit](https://www.g2.com/products/scalekit/reviews) Scalekit is the auth stack for B2B AI apps. Secure human users with SSO, SCIM, passkeys, magic links, social login, and OTP. Secure AI systems in both directions: MCP Auth controls who can access your MCP servers, and Agent Auth lets your agents connect to third-party tools through OAuth 2.1 with scoped, consented tokens, backed by 50+ prebuilt connectors and a built-in Token Vault. Everything runs on a multi-tenant foundation. Users, agents, and MCP servers share the same tenancy boundary, so access controls and identity configuration stay consistent across your entire product. Use Scalekit as your complete auth stack, or add it alongside Auth0, Firebase, or whatever you already have. No user migration required. Why Scalekit: 1. Purpose-built for B2B AI: Multi-tenancy with shared users across orgs, identity deduplication, domain-based routing, and per-organization SSO and SCIM configuration. Human users, MCP servers, and agents (on behalf of users or orgs) all operate within the same tenancy boundary, so access controls, token policies, and identity configuration stay consistent across every principal in your product. 2. Full-stack or modular: Use Scalekit end-to-end with users, sessions, roles, and hosted UI, or drop in just SSO, SCIM, MCP Auth, or Agent Auth alongside an existing system. No user migration required. 3. Customizable and extensible: Branded hosted widgets, custom domains, custom email templates, auth flow interceptors, webhooks, and flexible APIs. 4. Batteries-included developer tooling: Prebuilt SDKs, quickstarts, multi-environment support, auth logs, IdP simulators, and migration guides. Founded in 2024, Scalekit is backed by Matrix Partners and Together Fund. **Average Rating:** 4.8/5.0 **Total Reviews:** 22 #### How Do G2 Users Rate Scalekit? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **Social login:** 9.6/10 (Category avg: 8.6/10) #### Who Is the Company Behind Scalekit? - **Seller:** [Scalekit](https://www.g2.com/sellers/scalekit) - **Year Founded:** 2023 - **HQ Location:** Delaware, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f8eadf7747fa6c5bd691f943dcf2e901bec48fc723d2a52ab261b47618393685&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscalekit-inc&secure%5Burl_type%5D=linkedin_company_website) 27 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 77% Small, 18% Medium #### What Do G2 Reviewers Say About Scalekit? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Scalekit for its **impressive customer support** , highlighting responsiveness and collaboration throughout the implementation process. - Users value the **easy integration and consistent performance** of Scalekit's SSO, simplifying enterprise authentication processes. - Users praise Scalekit for its **ease of use** , making SSO integration and management a seamless experience. - Users appreciate the **reliable OAuth-based authentication** in Scalekit, making integration and management seamless in MCP environments. - Users appreciate Scalekit's **seamless SSO integration** that simplifies enterprise authentication and reduces maintenance efforts. ##### Cons - Users face **customization difficulties** with Scalekit, but the support team promptly helps resolve any issues. - Users note a **lack of customization** , though the Scalekit team is responsive and supports basic adjustments effectively. - Users face **authentication issues** due to lack of session management, but improvements are anticipated in the future. - Users face **insufficient training** on social login setup, finding documentation helpful but requiring further guidance for complex issues. - Users face **integration difficulties** when implementing social login with Scalekit, especially for Google credential settings. #### What Are Recent G2 Reviews of Scalekit? **["Reliable OAuth Token Management with Consistent, Developer-Friendly APIs"](https://www.g2.com/survey_responses/scalekit-review-12378106)** **Rating:** 5.0/5.0 stars _— AVIRAL V._ [Read full review](https://www.g2.com/survey_responses/scalekit-review-12378106) **["Scalekit Made Complex OAuth Integration Easy—with Outstanding Support"](https://www.g2.com/survey_responses/scalekit-review-12332077)** **Rating:** 5.0/5.0 stars _— Prudhvi Deep M._ [Read full review](https://www.g2.com/survey_responses/scalekit-review-12332077) ### [PropelAuth](https://www.g2.com/products/propelauth/reviews) PropelAuth is the only authentication solution designed to help your company grow. Teams of all sizes are using PropelAuth to close Enterprise contracts with companies like Adobe, PWC, and Hubspot - because when you integrate PropelAuth, you get the full suite of features you need to pass security reviews and support customers at scale. **Average Rating:** 5.0/5.0 **Total Reviews:** 30 #### How Do G2 Users Rate PropelAuth? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) - **Customer data linking:** 7.8/10 (Category avg: 8.8/10) - **Social login:** 9.1/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.8/10 (Category avg: 9.1/10) #### Who Is the Company Behind PropelAuth? - **Seller:** [PropelAuth](https://www.g2.com/sellers/propelauth) - **Year Founded:** 2021 - **HQ Location:** Redwood City, CA - **Twitter:** @PropelAuth 416 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef31d6b9bdc22569c6bfde0eae43b25a60afe3e4f76dd200e5dfafc197fda76d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpropelauth%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 90% Small, 6% Medium #### What Do G2 Reviewers Say About PropelAuth? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **fast and knowledgeable support** of PropelAuth, enhancing their experience with reliable user management solutions. - Users value the **reliability** of PropelAuth, enabling seamless integration and consistent performance for diverse authentication needs. - Users love PropelAuth for its **intuitive management interface** , making complex authentication workflows simple and efficient. - Users value the **seamless SSO integration** of PropelAuth, facilitating easy onboarding and enterprise functionality. - Users commend the **excellent SSO support** of PropelAuth, simplifying client onboarding with a user-friendly interface. ##### Cons - Users desire more **customization options** for PropelAuth to enhance flexibility and support complex workflows. - Users desire more **limited customization** options for tailored experiences, especially for complex use cases and workflows. - Users desire more **customization options** for complex use cases but still find the core product reliable. - Users desire more **complex setup options** for tenant customization and hierarchies, indicating potential limitations in advanced configurations. #### What Are Recent G2 Reviews of PropelAuth? **["A Reliable, Scalable Auth Solution That Just Works"](https://www.g2.com/survey_responses/propelauth-review-11304782)** **Rating:** 5.0/5.0 stars _— Gil R._ [Read full review](https://www.g2.com/survey_responses/propelauth-review-11304782) **["Effortless Authentication with Stellar Support"](https://www.g2.com/survey_responses/propelauth-review-12822669)** **Rating:** 5.0/5.0 stars _— Joe S._ [Read full review](https://www.g2.com/survey_responses/propelauth-review-12822669) ### [PingOne Advanced Identity Cloud](https://www.g2.com/products/pingone-advanced-identity-cloud/reviews) ForgeRock provides an identity platform to helps global brands, enterprises and government entities build secure, customer-facing relationships across any app, device or thing, user can use online identities to grow revenue, extend reach and launch new business models, and the company. **Average Rating:** 4.4/5.0 **Total Reviews:** 25 #### How Do G2 Users Rate PingOne Advanced Identity Cloud? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Customer data linking:** 9.4/10 (Category avg: 8.8/10) - **Social login:** 9.7/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 10.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind PingOne Advanced Identity Cloud? - **Seller:** [Ping Identity](https://www.g2.com/sellers/ping-identity) - **Year Founded:** 2002 - **HQ Location:** Denver, CO - **Twitter:** @pingidentity 42,053 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7bc87f22d7c02efbeb1365493925da4153acada6e51611ac77880667f106672&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F21870%2F&secure%5Burl_type%5D=linkedin_company_website) 2,378 employees on LinkedIn® - **Phone:** 1.303.468.2900 #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer & Network Security - **Company Size:** 61% Large, 23% Medium #### What Are Recent G2 Reviews of PingOne Advanced Identity Cloud? **["Really commendable"](https://www.g2.com/survey_responses/pingone-advanced-identity-cloud-review-4449442)** **Rating:** 5.0/5.0 stars _— Srijan R._ [Read full review](https://www.g2.com/survey_responses/pingone-advanced-identity-cloud-review-4449442) **["It was an overall solution for identity and access management"](https://www.g2.com/survey_responses/pingone-advanced-identity-cloud-review-9082669)** **Rating:** 4.0/5.0 stars _— Prajyot P._ [Read full review](https://www.g2.com/survey_responses/pingone-advanced-identity-cloud-review-9082669) ### [Stytch](https://www.g2.com/products/stytch/reviews) Stytch is the most powerful identity platform built for developers. With advanced features like device fingerprinting and account takeover-resistant authentication, Stytch provides the infrastructure to make your company’s identity and access management secure, reliable, and scalable. Stytch offers CIAM solutions for B2C and B2B, including breach-resistant passwords, passwordless auth flows, MFA, SSO with SAML and OIDC, and fraud and risk protection. **Average Rating:** 4.8/5.0 **Total Reviews:** 37 #### How Do G2 Users Rate Stytch? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) - **Customer data linking:** 9.1/10 (Category avg: 8.8/10) - **Social login:** 9.4/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.5/10 (Category avg: 9.1/10) #### Who Is the Company Behind Stytch? - **Seller:** [Stytch](https://www.g2.com/sellers/stytch) - **Year Founded:** 2020 - **HQ Location:** San Francisco, CA - **Twitter:** @stytchauth 3,186 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cead64f4782aec0733318c056865f5eddeb0d10d35d505dd6b2e8ac3d35348a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstytch%2Fabout&secure%5Burl_type%5D=linkedin_company_website) 29 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 81% Small, 16% Medium #### What Are Recent G2 Reviews of Stytch? **["Great product, unbelievably great support"](https://www.g2.com/survey_responses/stytch-review-8745195)** **Rating:** 5.0/5.0 stars _— Elisabeth B._ [Read full review](https://www.g2.com/survey_responses/stytch-review-8745195) **["Excellent auth product"](https://www.g2.com/survey_responses/stytch-review-8746600)** **Rating:** 5.0/5.0 stars _— Alice D._ [Read full review](https://www.g2.com/survey_responses/stytch-review-8746600) ### [SecureAuth: Workforce IAM](https://www.g2.com/products/secureauth-workforce-iam/reviews) More security shouldn’t mean more obstacles. Since 2005, SecureAuth has helped leading companies simplify identity and access management for customers and employees—creating experiences that are as welcoming as they are secure. SecureAuth is redefining authentication for the modern enterprise. Today’s evolving threat landscape demands innovative, adaptive security solutions. As the first-to-market provider of continuous facial authentication, we go beyond the initial authentication to deliver ongoing security throughout the entire session. Our mature AI-driven risk engine delivers dynamic—and often invisible—authentication, making you more effective than ever at eliminating threats while ensuring frictionless, secure access for employees and customers. Welcome to Better Identity. **Average Rating:** 4.4/5.0 **Total Reviews:** 28 #### How Do G2 Users Rate SecureAuth: Workforce IAM? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Customer data linking:** 10.0/10 (Category avg: 8.8/10) - **Social login:** 10.0/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 10.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind SecureAuth: Workforce IAM? - **Seller:** [SecureAuth](https://www.g2.com/sellers/secureauth) - **Year Founded:** 2005 - **HQ Location:** Irvine, CA - **Twitter:** @SecureAuth 8,564 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d3bc6138d879fb1e34a7094d837b3dcfb893da076c7af73de5035e08a7d3137&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F863303%2F&secure%5Burl_type%5D=linkedin_company_website) 143 employees on LinkedIn® - **Phone:** 949-777-6959 #### Who Uses This Product? - **Top Industries:** Hospital & Health Care - **Company Size:** 141% Medium, 66% Small #### What Are Recent G2 Reviews of SecureAuth: Workforce IAM? **["NO MORE THEFT, BE SECURE WITH SECUREAUTH IDENTITY PLATFORM."](https://www.g2.com/survey_responses/secureauth-workforce-iam-review-3480356)** **Rating:** 5.0/5.0 stars _— beatrice w._ [Read full review](https://www.g2.com/survey_responses/secureauth-workforce-iam-review-3480356) **["Very good reliable security platform."](https://www.g2.com/survey_responses/secureauth-workforce-iam-review-3931926)** **Rating:** 4.5/5.0 stars _— Laura C._ [Read full review](https://www.g2.com/survey_responses/secureauth-workforce-iam-review-3931926) ### [Ory](https://www.g2.com/products/ory/reviews) Ory offers a suite of cloud-native, open-source identity and access management solutions, including: Ory Kratos for configurable user management with features like MFA and social login; Ory Hydra for OAuth 2.0 and OpenID Connect authorization; Ory Polis for organization management and enterprise SSO; Ory Keto for a granular authorization system based on Google Zanzibar; Ory Oathkeeper, an identity and access proxy that enforces a Zero Trust security model; and Ory Talos to Transform API keys into dynamic controls for the agentic era . Deploy Your Way \* Ory Network - SaaS, instant on global identity system \* Ory Enterprise License - On-prem self-hosted option (same code as our SaaS offering) with enterprise support \* Open Source - Try Ory for your specific use cases (community supported) **Average Rating:** 4.5/5.0 **Total Reviews:** 50 #### How Do G2 Users Rate Ory? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Customer data linking:** 6.7/10 (Category avg: 8.8/10) - **Social login:** 7.5/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.2/10 (Category avg: 9.1/10) #### Who Is the Company Behind Ory? - **Seller:** [Ory](https://www.g2.com/sellers/ory) - **Company Website:** www.ory.com - **Year Founded:** 2019 - **HQ Location:** Scottsdale, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=452bed401b11ba0dd63258c21482f509e2ad596c24370ade2268d31735b180bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fory-corp&secure%5Burl_type%5D=linkedin_company_website) 49 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 54% Small, 40% Medium #### What Do G2 Reviewers Say About Ory? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Ory, praising its straightforward integration and customization for diverse needs. - Users value the **customizability** of Ory, allowing easy adaptation of authentication flows and UI to meet diverse needs. - Users appreciate the **outstanding performance and customization** of Ory, ensuring confidence in growth and support. - Users praise the **helpful and friendly customer support** , enhancing their overall Ory experience and troubleshooting effectively. - Users value Ory's **reliability** , citing its seamless integration and stability in production over the years. ##### Cons - Users note the **poor documentation** of Ory, suggesting it lacks clarity and practical examples for new users. - Users find the **documentation outdated** , noting it lacks depth and clarity, particularly for advanced scenarios. - Users note a **lack of information** in documentation, finding it occasionally confusing but improving over time. - Users note a lack of **features and access control** in Ory, impacting usability and necessitating workaround solutions. - Users experience a **complex usability** with Ory, making it challenging for newcomers to effectively navigate the platform. #### What Are Recent G2 Reviews of Ory? **["Fast Setup, Excellent Support, and Enterprise-Ready Auth with Ory Network"](https://www.g2.com/survey_responses/ory-review-12834027)** **Rating:** 5.0/5.0 stars _— Jacob C._ [Read full review](https://www.g2.com/survey_responses/ory-review-12834027) **["Kratos + Oathkeeper: Solid Foundation for Identity and Zero Trust"](https://www.g2.com/survey_responses/ory-review-12874948)** **Rating:** 4.5/5.0 stars _— Stas E._ [Read full review](https://www.g2.com/survey_responses/ory-review-12874948) ### [Corbado](https://www.g2.com/products/corbado/reviews) Corbado is the passkey intelligence platform for enterprise CIAM teams running consumer authentication at scale. The platform answers the three questions every passkey rollout faces: why is adoption flat, what's breaking logins, and how do we scale passkeys across millions of users without replacing the IDP. Two products sit on the platform. Corbado Connect ships managed passkeys with analytics built in: SDKs, UI components, backend infrastructure, gradual rollout controls and funnel analytics in one product, for teams that want faster time-to-passkeys with analytics from day one. Corbado Observe is the passkey observability layer for teams that already shipped passkeys and need visibility: funnel analytics, error patterns by device and browser, per-user drill-down, and device readiness signals. Both products work alongside Okta, Auth0, Ping, ForgeRock, Cognito or in-house stacks. Customers like VicRoads (5 million users) use Corbado to reach 50 to 80 percent passkey adoption, cut SMS OTP costs and reduce authentication helpdesk tickets. The roadmap extends the same intelligence engine from passkeys to every auth method. **Average Rating:** 4.8/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate Corbado? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind Corbado? - **Seller:** [Corbado](https://www.g2.com/sellers/corbado) - **Year Founded:** 2021 - **HQ Location:** Munich, Germany - **Twitter:** @corbadotech 216 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=403b8804292862e86d40f94f5a5a626156f72a7dac589f30cab610dcc2c4eb73&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcorbado&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 82% Small, 9% Medium #### What Do G2 Reviewers Say About Corbado? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Corbado, finding its setup straightforward and efficient for client logins. - Users find **implementation easy** with Corbado, allowing a quick setup and focus on their core product. - Users appreciate the **ease of passkey authentication** in Corbado, ensuring a seamless and secure login experience. - Users appreciate the **easy integration of passkeys and passwords** in Corbado, enhancing both security and user experience. - Users value the **phishing-resistant biometric authentication** of Corbado, enhancing security while ensuring a seamless login experience. ##### Cons - Users find the **limited compatibility** of Corbado frustrating, lacking support for OIDC and major login options. - Users face **login issues** due to lack of support for Microsoft and Apple logins, leading to frustration. - Users find the **missing Apple login support** a drawback, alongside limited authentication method options. - Users face **authentication issues** due to the lack of Microsoft login support, impacting their access experience. - Users are frustrated by the lack of **Apple login support** , which limits their access to Corbado's features. #### What Are Recent G2 Reviews of Corbado? **["Perfect for large-scale enterprise rollouts of passkeys"](https://www.g2.com/survey_responses/corbado-review-10925392)** **Rating:** 5.0/5.0 stars _— Igor G._ [Read full review](https://www.g2.com/survey_responses/corbado-review-10925392) **["Highly secure for Financial applications"](https://www.g2.com/survey_responses/corbado-review-10422312)** **Rating:** 5.0/5.0 stars _— Talal S._ [Read full review](https://www.g2.com/survey_responses/corbado-review-10422312) ### [LoginRadius](https://www.g2.com/products/loginradius/reviews) LoginRadius is a cloud-based consumer identity and access management (CIAM) solution that empowers businesses to deliver a delightful consumer experience. The developer-friendly Identity Platform provides a comprehensive set of APIs to enable authentication, identity verification, single sign-on, user management, and account protection capabilities such as multi-factor authentication on any web or mobile application. The company offers open source SDKs, integrations with over 150 third-party applications, pre-designed and customizable login interfaces, and best-in-class data security products. The platform is already loved by over 3,000 businesses with a monthly reach of 1.17 billion consumers worldwide. The company has been named as a leading industry player in consumer identity and access management (CIAM) by Gartner, KuppingerCole, and Computer Weekly. Microsoft is a major technology partner and investor. For more information, visit www.loginradius.com or follow @LoginRadius on Twitter. **Average Rating:** 4.6/5.0 **Total Reviews:** 10 #### How Do G2 Users Rate LoginRadius? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) - **Customer data linking:** 9.2/10 (Category avg: 8.8/10) - **Social login:** 10.0/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 10.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind LoginRadius? - **Seller:** [LoginRadius](https://www.g2.com/sellers/loginradius-d2697fb7-024e-49d4-8e0f-fa783e872383) - **Year Founded:** 2013 - **HQ Location:** Marine Gateway, 450 SW Marine Dr Floor 18 Vancouver, BC V5X OC3 - **Twitter:** @LoginRadius 10,521 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef783e968ed37ba139770bcf68793b6647233bbc0080d3013de11806eb2dbe96&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2748191%2F&secure%5Burl_type%5D=linkedin_company_website) 128 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services - **Company Size:** 64% Small, 36% Medium #### What Are Recent G2 Reviews of LoginRadius? **["Easy to implement"](https://www.g2.com/survey_responses/loginradius-review-5128657)** **Rating:** 5.0/5.0 stars _— Nawaf H._ [Read full review](https://www.g2.com/survey_responses/loginradius-review-5128657) **["Best Passwordless Authentication"](https://www.g2.com/survey_responses/loginradius-review-4934522)** **Rating:** 5.0/5.0 stars _— Michael S._ [Read full review](https://www.g2.com/survey_responses/loginradius-review-4934522) #### What Are G2 Users Discussing About LoginRadius? - [What is LoginRadius used for?](https://www.g2.com/discussions/what-is-loginradius-used-for) ### [miniOrange Identity & Access Management](https://www.g2.com/products/miniorange-identity-access-management/reviews) miniOrange IAM trusted platform offers frictionless solutions like - Single Sign-On, Multi-Factor Authentication, User lifeCycle Management, Passwordless Authentication, and much more. miniOrange’s ultimate goal is to balance security for the enterprises and provide seamless access to their Workforce, Customer and partners to the exact dedicated resources so that they can focus on what's important. We trust in building a highly customizable solution which has support for both On-premise and Cloud deployment options like identity-as-a-service (IDaaS), which can be used by both IT and Developer teams. By harnessing the power of the IAM cloud, miniOrange allows people to access applications on any device at any time, while still enforcing strong security policies. It directly integrates with an organization's existing directories and identity systems, helping to implement the service quickly at large scale and low total cost. Safeguarding billions of login transactions each month for 5000+ organizations, miniOrange delivers convenience, privacy, and security so that customers can focus on innovation, work faster, boost revenue and stay secure. For more information, visit https://www.miniorange.com/ or Snapshot- Visit our site : www.miniorange.com Year Founded: 2012 Locations : Pune, India | New York, NY | SAN JOSE, CA Phone No. : USA: +1 978 658 9387 India: +91 97178 45846 Email : info@xecurify.com **Average Rating:** 4.6/5.0 **Total Reviews:** 41 #### How Do G2 Users Rate miniOrange Identity & Access Management? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) #### Who Is the Company Behind miniOrange Identity & Access Management? - **Seller:** [miniOrange](https://www.g2.com/sellers/miniorange) - **Year Founded:** 2012 - **HQ Location:** Pune, India - **Twitter:** @miniOrange\_it 28 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f42ef9392a44efae530311a28db9657fe9cbf9c330f68e12168a3aca47aa6fcd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fminiorange%2Fabout&secure%5Burl_type%5D=linkedin_company_website) 566 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 37% Medium, 34% Small #### What Do G2 Reviewers Say About miniOrange Identity & Access Management? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** with miniOrange, enjoying quick setup and seamless integration across all applications. - Users value the **flexibility of multi-factor authentication options** in miniOrange, enhancing security and user experience across platforms. - Users value the **robust security features** of miniOrange Identity & Access Management, enhancing protection against malware and phishing attacks. - Users appreciate the **smooth integration of Single Sign-On** , simplifying access across multiple applications without password hassles. - Users appreciate the **smooth integration** of miniOrange's authentication solution, enhancing security and convenience across multiple applications. ##### Cons - Users face **integration issues** that necessitate support involvement, which can complicate the user experience. - Users find miniOrange's **customer support lacking** , particularly in timely assistance and integration with other products. - Users experience **system delays** that slow down management tasks and hinder efficient support and product integration. - Users feel that miniOrange should enhance the **Active Directory management** features for a better overall experience. - Users find the initial **complex configuration** challenging but appreciate the prompt and patient support provided. #### What Are Recent G2 Reviews of miniOrange Identity & Access Management? **["miniOrange Enabled Legacy Access Gateway and Unified Federated Identity Across Regions"](https://www.g2.com/survey_responses/miniorange-identity-access-management-review-13088825)** **Rating:** 5.0/5.0 stars _— Daniele T._ [Read full review](https://www.g2.com/survey_responses/miniorange-identity-access-management-review-13088825) **["Seamless Oracle E-Business Suite Integration with Smooth Deployment and Responsive Support"](https://www.g2.com/survey_responses/miniorange-identity-access-management-review-12910538)** **Rating:** 5.0/5.0 stars _— Al L._ [Read full review](https://www.g2.com/survey_responses/miniorange-identity-access-management-review-12910538) #### What Are G2 Users Discussing About miniOrange Identity & Access Management? - [What is miniOrange used for?](https://www.g2.com/discussions/what-is-miniorange-used-for) ### [RingCaptcha](https://www.g2.com/products/ringcaptcha/reviews) RingCaptcha offers phone 2FA, OTP, SMS, voice API to help companies verify, engage, and retain end-users - 'Real Users, Real Contact'. With RingCaptcha, you integrate once with us and gain access to the best routes for sending OTP or SMS notifications reliably through Twilio, MessageBird, Infobip, Nexmo, etc., RingCaptcha builds additional security and reliability layer on top of all global and regional OTP & SMS providers to mitigate against fraud using machine-learning, and reliably send OTPs and SMS notifications through best routes chosen based-on real-time data, as well as auto-resend through alternative routes to further increase reliability. With our OTP & SMS marketplace, you get the best price with no provider lock-in. Best of all integration is a breeze - just cut-and-paste some code or call our single REST API endpoint. **Average Rating:** 4.6/5.0 **Total Reviews:** 42 #### How Do G2 Users Rate RingCaptcha? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) #### Who Is the Company Behind RingCaptcha? - **Seller:** [RingCaptcha](https://www.g2.com/sellers/ringcaptcha) - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @ringcaptcha 223 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=54add6caafb4f69ae3a2154df0adbda1485aeb0eda2db6ac7e023c520053dd3e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2661883%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Internet - **Company Size:** 66% Small, 23% Medium #### What Are Recent G2 Reviews of RingCaptcha? **["Excellent client verification software. "](https://www.g2.com/survey_responses/ringcaptcha-review-2932779)** **Rating:** 5.0/5.0 stars _— Alphones H._ [Read full review](https://www.g2.com/survey_responses/ringcaptcha-review-2932779) **["Great service with excellent delivery rates"](https://www.g2.com/survey_responses/ringcaptcha-review-7801581)** **Rating:** 5.0/5.0 stars _— Mike O._ [Read full review](https://www.g2.com/survey_responses/ringcaptcha-review-7801581) #### What Are G2 Users Discussing About RingCaptcha? - [What is RingCaptcha used for?](https://www.g2.com/discussions/what-is-ringcaptcha-used-for) ### [OptimalCloud](https://www.g2.com/products/optimalcloud/reviews) The OptimalCloud from Optimal IdM is a scalable and affordable Identity and Access Management (IAM) solution built for the security and usability needs of small, mid-sized and enterprise organizations. The OptimalCloud platform can be deployed in workforce and consumer scenarios and each feature-rich pricing tier comes with multi-factor authentication (MFA), because proper security shouldn't cost extra. The OptimalCloud is integrated with more than eleven thousand applications, simplifying set up and configuration and also has 24 x 7 x 365 support with a guaranteed uptime of 99.99%. The OptimalCloud IAM platform can solve these specific use cases: - Managing Risk with Increased Security - Increasing User Productivity - Manage Administrative Costs - Managing Security Infrastructure Costs Optimal IdM is a global provider of innovative and affordable identity access management solutions. Optimal IdM partners with enterprises and small to mid-sized businesses to provide comprehensive and affordable IAM solutions that meet their specific security, usability, and scalability needs. Optimal IdM also offers its solutions as a managed service offering. Customers include Fortune 1000 companies from every industry as well as federal, state and local government agencies. Founded in 2005, Optimal IdM is privately held and has been profitable in every quarter since inception. Optimal IdM has been named to the Gartner Magic Quadrant for Access Management, received the Best Product in Identity & Access Management award from Cyber Defense Magazine, the CODiE Award for Best Identity & Access Security Solution and been placed in PCMag’s Best IAM Solutions list. Visit www.optimalidm.com for more information. **Average Rating:** 4.6/5.0 **Total Reviews:** 23 #### How Do G2 Users Rate OptimalCloud? - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) - **Customer data linking:** 8.3/10 (Category avg: 8.8/10) - **Social login:** 10.0/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 10.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind OptimalCloud? - **Seller:** [Optimal IdM](https://www.g2.com/sellers/optimal-idm) - **Year Founded:** 2005 - **HQ Location:** Lutz, FL - **Twitter:** @Optimal\_IdM 458 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c16f235a30fa129de4cbc8b43cf7381be71f5d45d4a9ad9b325fd3bb0feed68&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptimal-idm&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Consumer Goods, Information Technology and Services - **Company Size:** 48% Medium, 39% Small #### What Are Recent G2 Reviews of OptimalCloud? **["Secure and comprehensive Identity and Access management tool"](https://www.g2.com/survey_responses/optimalcloud-review-9494897)** **Rating:** 4.5/5.0 stars _— Schej B._ [Read full review](https://www.g2.com/survey_responses/optimalcloud-review-9494897) **["Reputable Platform that provides security and usability needs for all organizations."](https://www.g2.com/survey_responses/optimalcloud-review-9112125)** **Rating:** 4.5/5.0 stars _— Gerencia R._ [Read full review](https://www.g2.com/survey_responses/optimalcloud-review-9112125) #### What Are G2 Users Discussing About OptimalCloud? - [What is The OptimalCloud used for?](https://www.g2.com/discussions/what-is-the-optimalcloud-used-for) - [‹ Prev‹ Prev](/categories/customer-identity-and-access-management-ciam?order=g2_score#product-list) - [1](/categories/customer-identity-and-access-management-ciam?order=g2_score#product-list) - 2 - [3](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=3#product-list) - [4](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=4#product-list) - [5](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=5#product-list) - [6](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=6#product-list) - [7](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=7#product-list) - [8](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=8#product-list) - [Next ›Next ›](/categories/customer-identity-and-access-management-ciam?order=g2_score&page=3#product-list) Spotlight Categories [Restaurant POS Systems](https://www.g2.com/categories/restaurant-pos) [SAP Store Software](https://www.g2.com/categories/sap-store) [Corporate Learning Management Systems](https://www.g2.com/categories/corporate-learning-management-systems) [Mobile Device Management (MDM) Software](https://www.g2.com/categories/mobile-device-management-mdm) [Project Management Software](https://www.g2.com/categories/project-management) Similar Categories - [Multi-Factor Authentication (MFA)](/categories/multi-factor-authentication-mfa) - [Biometric Authentication](/categories/biometric-authentication) - [Cloud Directory Services](/categories/cloud-directory-services) - [Decentralized Identity](/categories/decentralized-identity) - [Identity and Access Management (IAM)](/categories/identity-and-access-management-iam) - [Passwordless Authentication](/categories/passwordless-authentication) - [Password Managers](/categories/password-managers) - [Password Policy Enforcement](/categories/password-policy-enforcement) - [Privileged Access Management (PAM)](/categories/privileged-access-management-pam) - [Risk-Based Authentication (RBA)](/categories/risk-based-authentication-rba) - [Self-Service Password Reset (SSPR) Tools](/categories/self-service-password-reset-sspr-tools) - [Single Sign-On (SSO)](/categories/single-sign-on-sso) - [User Provisioning and Governance Tools](/categories/user-provisioning-and-governance-tools) [Browse Customer Identity and Access Management (CIAM) Themes](/categories/customer-identity-and-access-management-ciam/themes) ![Brandon Summers-Miller](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon Summers-Miller") BS Researched and written by [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller) Updated April 10, 2026 Customer identity and access management (CIAM) software enables businesses to manage customer identities, preferences, and profile information at scale, providing secure, seamless login experiences including self-registration, MFA, single sign-on (SSO), and social login, while maintaining compliance with data privacy laws such as GDPR and CCPA. ### Core Capabilities of CIAM Software To qualify for inclusion in the Customer Identity and Access Management (CIAM) category, a product must: - Enable a seamless customer experience with self-registration and self-service functionality including account creation and preference management - Verify user identity with authentication, which may include multi-factor authentication methods - Enforce customer access to corporate services based on customer permissions - Integrate with directories or other data stores that house customer data - Scale to support a growing customer base ### Common Use Cases for CIAM Software Businesses use CIAM software to deliver user-friendly, secure digital experiences across websites and applications. Common use cases include: - Enabling customer self-registration and profile management across web and mobile applications - Implementing federated identity features such as SSO and social login to reduce authentication friction - Managing customer consent and preferences to maintain compliance with GDPR, CCPA, and other data privacy regulations ### How CIAM Software Differs from Other Tools CIAM shares similarities with but differs fundamentally from [identity and access management (IAM) software](https://www.g2.com/categories/identity-and-access-management-iam). IAM is designed for internal corporate use, managing identities of employees and contractors provisioned by IT staff, while CIAM is purpose-built for external, customer-focused identity management that allows customers to self-register and manage their own profiles. ### Insights from G2 on CIAM Software Based on category trends on G2, seamless SSO integration and scalable self-registration stand out as the most valued features. Improved customer login experiences and reduced identity-related support burden as primary outcomes of adoption. Show More * * * ## How Do You Choose the Right Customer Identity and Access Management (CIAM) Software? ### What You Should Know About Customer Identity and Access Management (CIAM) Software ### What is Customer Identity and Access Management (CIAM) Software? Businesses use customer identity and access management (CIAM) software to create user-friendly, seamless customer experiences when users register for, log in to, and manage their customer profiles on corporate websites, portals, shops, and other consumer-facing accounts. On the back end, CIAM software creates one universal identity of the user, which can be tied to multiple business applications. Having a single, centralized view of the user is critical for creating a seamless end-user experience and properly managing a user’s preferences across all of a company’s customer products. Companies also employ CIAM for security reasons, protecting customer data at rest and in transit. CIAM software is important for B2C companies in particular, with us -cases such as travel loyalty programs, cable company customer accounts, content subscription accounts (including online newspapers, food delivery accounts, and clothing stores), and many more. Although most CIAM software use cases are for business to consumer (B2C) businesses, there are some CIAM use cases for business to business (B2B) companies; for example, businesses that manage internet of things (IoT) device identities may use CIAM software to provide devices with unique identities for security purposes. Key Benefits of Customer Identity and Access Management (CIAM) Software - Improve online customer experiences by creating easy-to-use online registration, login, and account management tools - Manage customer identities at scale, into the tens of millions - Allow user self-registration and management - Authenticate user identities to reduce fraud - Manage user [consent](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/consent-and-preference-management) and privacy to stay compliant with privacy laws - Connect with CRM, content management systems (CMS), analytical software, and other tools to personalize customer experiences and/or discover upselling opportunities - Provide security function like encryption to secure customer data at rest and in transit ### Why Use Customer Identity and Access Management (CIAM) Software? Great customer experiences lead to happy customers. Companies use CIAM software to provide their customers with simple and secure access to their own accounts, effectively managing the back end of these customer user identities. The main benefit of using CIAM software is to provide an improved customer experience. Companies can leverage the software to accomplish this through creating a simple self-registration process, providing secure login portals using authentication methods, and facilitating seamless access to multiple products using a singular identity. CIAM software also helps companies adhere to privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) by tracking and managing a user’s consent and privacy preferences and applying those preferences across all of a user’s accounts globally. There are four main reasons why companies use CIAM software: **Improved customer experience —** Positive customer experiences are critical for companies to gain customers’ trust, brand loyalty, and their repeat business. Part of a B2C company’s digital strategy for consumer-facing accounts is to offer a front-end solution that makes account creation user-friendly, login secure and seamless, and account management easy. On the back end, this means creating a holistic view of the customer under one identity that can be federated across multiple corporate systems to provide a frictionless end-user experience. The CIAM solution should be omnichannel, such as being available on web, mobile apps, and other places customers can interact with the company. With improved customer experiences online, companies can see reductions in phone calls, emails, or in-person visits for account help. **Marketing —** Companies can reduce friction and customer abandonment by providing excellent customer experiences online. Part of doing so is providing the right customer, with the right information, at the right time; this kind of experience can be achieved with personalization. With CIAM solutions, companies can bring their siloed customer identity data from across all of their systems into one central place. They can enrich that centralized customer data with outside information and generate a 360-degree view of the user. With this holistic view of the customer, personalization can be better achieved. **Security —** Companies use CIAM software to support their security policies, verify users are who they say they are, and secure customer data across its consumer lifecycle. When customers log in to an account, it is important to authenticate their identity. CIAM software offers multiple forms of authentication for security—from basic SMS authentication for low-risk account actions, to biometric authentication for high-risk transactions such as transfering money or making large purchases. Some CIAM providers may offer adaptive, or [risk-based multi-factor authentication](https://www.g2.com/categories/risk-based-authentication), which can determine risk based on a number of factors such as IP address, location, and device behavior, and even prompt a user to reauthenticate once a reauthentication policy is triggered. **Privacy —** In addition to security, compliance with privacy laws is top of mind for many companies—and it starts with gaining user consent. Using CIAM software, companies can allow users to manage their consent, privacy, and other preferences online. These preferences can then be implemented across all a company’s applications and systems, and be recorded for auditing purposes. ### Who Uses Customer Identity and Access Management (CIAM) Software? Typically B2C companies use CIAM software to manage up to millions of customer identities for their accounts. Some CIAM software providers also offer tools to manage internet of things (IOT) devices as well, allowing the provision of a unique identity to each device that can be used across accounts. To properly implement, manage, and extract value from a CIAM solution, businesses will likely seek collaboration from teams across the company including: security, operations, marketing, sales, service, and customer support. Users must ensure that the needs of all stakeholders from these groups can be met with the CIAM solution the company ultimately selects. ### Customer Identity and Access Management (CIAM) Software Features The main features of CIAM software include: **Self-registration —** Customer account self-registration is crucial to CIAM software. CIAM tools offer workflow functionality to complete the necessary business processes throughout the customer onboarding process. **Authentication methods —** Another major feature of CIAM tools is authenticating the user; in other words, ensuring they are who they say they are. Many CIAM tools offer multiple authentication methods, including but not limited to s[ocial login](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/social-login), two-factor authentication (2FA), multi-factor authentication (MFA), biometric authentication, and passwordless authentication. **Single sign-on (SSO) —** Single sign-on functionality using SAML or OpenID Connect standards provides customers with seamless access to disparate applications by logging in only once. **Multi-channel/omnichannel experience —** Part of a business’ ability to provide excellent customer experience is meeting customers where they are, whether that is in a physical store, on the web, or via mobile apps. Having a customer’s identity synchronized across all channels helps a business provide a better experience to that customer. **Privacy and consent management —** Managing a customer’s consent and privacy preferences is critical to being compliant with privacy laws such as CCPA, GDPR, and others. Companies can more easily collect and manage a user’s consent preferences using CIAM solutions. **Integrations/APIs —** To monetize the information stored in a CIAM software solution, a CIAM must connect to the company’s other software including CRM platforms, marketing automation tools, analytics tools, and others. Many CIAM providers achieve this via API integrations. **Reporting —** Reporting functionality is important to understand registration information, security information, and general customer information that can be used for analytics. **Scalability —** Today, most solutions can handle identities in the tens of millions. A CIAM software solution should be scalable during periods of high usage or growth. **Standards —** Technological standards vary from business to business. CIAM solutions can be built on many, including OpenID, SAML, OAuth, WebAuthn/FIDO2, and so on. **Security —** CIAM providers should offer encryption of data at both rest and in transit, and allow levels of control who has access to customer data. Many CIAM solutions have certifications such as ISO 27001, SOC 2, and HIPAA, among others. ### Trends Related to Customer Identity and Access Management (CIAM) Software **Passwordless authentication —** One of the biggest sources of friction for customers and companies is passwords. Customers often have a hard time remembering passwords, while companies don’t want to deal with the risk that goes along with storing passwords on their servers. A new trend emerging with CIAM solutions is passwordless authentication, which allows customers to sign into an application without typing in a password. This is achieved using mobile apps that can trigger a face scan, fingerprint scan, QR code scan, or any other relevant mode of authentication. ### Potential Issues with Customer Identity and Access Management (CIAM) Software **Authentication —** By themselves, usernames and passwords are generally not considered sufficient means of authenticating a user’s identity. Many CIAM solutions offer more robust authentication methods, including mobile-push on mobile apps or passwordless authentication. **Identity and access management (IAM) —** CIAM can often be confused with IAM, but the two solution types are different. IAM software is used for managing _employee_ identities, while CIAM is used for managing _customer_ identities. Furthermore, IAM-related identities are managed by a company’s IT staff, while CIAM-related identities are created and managed by end users such as customers. CIAM software is more robust and offers marketing and privacy-related features that are not native to IAM software. ### Software and Services Related to Customer Identity and Access Management (CIAM) Software [**Multi-factor authentication (MFA) software**](http://g2.com/categories/multi-factor-authentication-mfa) **—** Properly authenticating users—to ensure they are who they say they are—is an important part of CIAM software. CIAM solutions should offer multiple methods to authenticate users which may include: SMS one-time-passwords (OTP), email OTPs, voice OTPs, mobile push, physical security keys, smartphones, smartwatches, biometrics, QR codes, and passwordless authentication. [**Passwordless authentication software**](https://www.g2.com/categories/passwordless-authentication) **—** Passwordless authentication is a type of muti-factor authentication (MFA) that eliminates a password as an authentication type and replaces it with other, more secure factors such as mobile-push or biometrics. [**Single sign-on (SSO) software**](https://www.g2.com/categories/single-sign-on-sso) **—** SSO functionality provides users with access to multiple applications without requiring multiple logins. SSO allows companies to provide a seamless customer experience by requiring the customer to log in only once and then linking multiple applications together on the back end. [**Customer relationship management (CRM) software**](https://www.g2.com/categories/crm) **—** CRM software helps businesses track and manage customer interactions within a single system of record. By integrating CRM software with CIAM software, companies can get a holistic view of their customer for customer service or upselling purposes. [**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software helps marketers create segmented, personalized, and timely marketing experiences for customers or prospects. By integrating marketing automation software with CIAM software, companies can extract personalization data from the CIAM to personalize their marketing campaigns to ensure the right customer gets the right marketing message at the right time. [**Marketing analytics software**](https://www.g2.com/categories/marketing-analytics) **—** Marketing analytics software helps to simplify and optimize a business’ marketing strategies and activities. By integrating CIAM data into a marketing analytics platform, companies can ensure they are using the most accurate customer data. [**Consent management platforms (CMP)**](https://www.g2.com/categories/consent-management-platform-cmp) **—** Consent management platforms help companies obtain and manage user consent when collecting, sharing, buying, or selling a user's data online. Many CIAM tools offer consent management functionality, but businesses may opt to integrate with a separate, more comprehensive CMP to better meet their needs..