The Top 20 Easiest To Use Customer Data Platforms (CDP)

See the top Customer Data Platforms (CDP) products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

Insider One

9.4

Overall Usability Score

9.4

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.4

Ease of Use

Average: 9.0

9.6

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

28%

Mid Market

46%

Enterprise

26%

ContactPigeon

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.9

Ease of Use

Average: 9.0

9.7

Meets Requirements

Average: 9.2

9.8

Customer Segment Breakdown

Small Business

62%

Mid Market

33%

Enterprise

Dotdigital

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.2

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

40%

Mid Market

46%

Enterprise

13%

GrowthLoop

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.3

Ease of Use

Average: 9.0

9.2

Meets Requirements

Average: 9.2

9.2

Customer Segment Breakdown

Small Business

Mid Market

32%

Enterprise

60%

NotifyVisitors

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.8

Ease of Use

Average: 9.0

9.3

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

69%

Mid Market

28%

Enterprise

Swan AI

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.6

Ease of Use

Average: 9.0

9.7

Meets Requirements

Average: 9.2

9.9

Customer Segment Breakdown

Small Business

19%

Mid Market

38%

Enterprise

43%

WebEngage

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.3

8.8

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

28%

Mid Market

56%

Enterprise

17%

Revotas

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.9

Ease of Use

Average: 9.0

9.3

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

46%

Mid Market

51%

Enterprise

Customer.io

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.3

8.7

Ease of Use

Average: 9.0

8.4

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

59%

Mid Market

37%

Enterprise

#10

Ometria

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.5

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

15%

Mid Market

60%

Enterprise

25%

#11

D·engage

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.1

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

34%

Mid Market

42%

Enterprise

24%

#12

Bikky

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.7

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

26%

Mid Market

65%

Enterprise

#13

Bloomreach

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.3

8.1

Ease of Use

Average: 9.0

8.0

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

28%

Mid Market

50%

Enterprise

22%

#14

Maestra

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.9

Ease of Use

Average: 9.0

8.2

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

40%

Mid Market

52%

Enterprise

#15

Zeotap CDP

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.9

Ease of Use

Average: 9.0

9.9

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

28%

Mid Market

24%

Enterprise

48%

#16

Dialog Insight

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.4

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

50%

Mid Market

37%

Enterprise

13%

#17

CaliberMind

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.4

Ease of Use

Average: 9.0

9.4

Meets Requirements

Average: 9.2

9.2

Customer Segment Breakdown

Small Business

Mid Market

50%

Enterprise

46%

#18

Custify

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.2

Ease of Use

Average: 9.0

9.3

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

64%

Mid Market

33%

Enterprise

#19

Salesforce Data 360 (formerly Data Cloud)

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.3

8.3

Ease of Use

Average: 9.0

7.9

Meets Requirements

Average: 9.2

9.1

Customer Segment Breakdown

Small Business

21%

Mid Market

42%

Enterprise

36%

#20

Fullstory

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.1

Ease of Use

Average: 9.0

8.4

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

28%

Mid Market

51%

Enterprise

21%