# The Top 20 Easiest To Use Customer Data Platforms (CDP) See the top Customer Data Platforms (CDP) products based on usability ratings. A product’s usability score is calculated by a[proprietary algorithm](https://sell.g2.com/g2-scoring-methodologies)that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences. [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=See+the+top+Customer+Data+Platforms+%28CDP%29+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences&title=Easiest+To+Use+Customer+Data+Platforms+%28CDP%29+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Deasiest_to_use) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Easiest+To+Use+Customer+Data+Platforms+%28CDP%29+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Deasiest_to_use&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Deasiest_to_use) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Easiest+To+Use+Customer+Data+Platforms+%28CDP%29+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Deasiest_to_use%0aSee+the+top+Customer+Data+Platforms+%28CDP%29+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Easiest+To+Use+Customer+Data+Platforms+%28CDP%29+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Deasiest_to_use%0aSee+the+top+Customer+Data+Platforms+%28CDP%29+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") The Top 20 Easiest To Use Customer Data Platforms (CDP) [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=See+the+top+Customer+Data+Platforms+%28CDP%29+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences&title=Easiest+To+Use+Customer+Data+Platforms+%28CDP%29+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Deasiest_to_use) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Easiest+To+Use+Customer+Data+Platforms+%28CDP%29+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Deasiest_to_use&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Deasiest_to_use) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Easiest+To+Use+Customer+Data+Platforms+%28CDP%29+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Deasiest_to_use%0aSee+the+top+Customer+Data+Platforms+%28CDP%29+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Easiest+To+Use+Customer+Data+Platforms+%28CDP%29+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Deasiest_to_use%0aSee+the+top+Customer+Data+Platforms+%28CDP%29+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") [Collapse AllExpand All](#) Usability Score Compare [Expand/Collapse Insider One](#) #1 [![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One")](/products/insider-one/reviews) [Insider One](/products/insider-one/reviews) 9.4 [Expand/Collapse Insider One](#) Overall Usability Score 9.4 Usability Score Breakdown Ease of Admin Average: 9.2 9.3 Ease of Use Average: 9.0 9.6 Meets Requirements Average: 9.2 9.5 Customer Segment Breakdown Small Business 28% Mid Market 45% Enterprise 27% [Expand/Collapse ContactPigeon](#) #2 [![ContactPigeon](https://images.g2crowd.com/uploads/product/hd_favicon/d2dc11b7cfd1a98f265f35c36e2c83db/contactpigeon.svg "ContactPigeon")](/products/contactpigeon/reviews) [ContactPigeon](/products/contactpigeon/reviews) 9.2 [Expand/Collapse ContactPigeon](#) Overall Usability Score 9.2 Usability Score Breakdown Ease of Admin Average: 9.2 9.9 Ease of Use Average: 9.0 9.6 Meets Requirements Average: 9.2 9.7 Customer Segment Breakdown Small Business 62% Mid Market 33% Enterprise 5% [Expand/Collapse Dotdigital](#) #3 [![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/fa64090a79b0dbe361cb5e7ad73b2f97/dotdigital.svg "Dotdigital")](/products/dotdigital/reviews) [Dotdigital](/products/dotdigital/reviews) 9.2 [Expand/Collapse Dotdigital](#) Overall Usability Score 9.2 Usability Score Breakdown Ease of Admin Average: 9.2 9.2 Ease of Use Average: 9.0 9.1 Meets Requirements Average: 9.2 9.0 Customer Segment Breakdown Small Business 40% Mid Market 46% Enterprise 13% [Expand/Collapse Swan AI](#) #4 [![Swan AI](https://images.g2crowd.com/uploads/product/hd_favicon/05123015d6cc950775e6a0c70ffe04aa/swan-ai.svg "Swan AI")](/products/swan-ai/reviews) [Swan AI](/products/swan-ai/reviews) 9.0 [Expand/Collapse Swan AI](#) Overall Usability Score 9.0 Usability Score Breakdown Ease of Admin Average: 9.2 9.7 Ease of Use Average: 9.0 9.8 Meets Requirements Average: 9.2 10.0 Customer Segment Breakdown Small Business 19% Mid Market 38% Enterprise 43% [Expand/Collapse D·engage](#) #5 [![D·engage](https://images.g2crowd.com/uploads/product/hd_favicon/1ce6fcdc0080651536086d5ae41ca136/d-engage.svg "D·engage")](/products/d-engage/reviews) [D·engage](/products/d-engage/reviews) 8.9 [Expand/Collapse D·engage](#) Overall Usability Score 8.9 Usability Score Breakdown Ease of Admin Average: 9.2 9.1 Ease of Use Average: 9.0 9.1 Meets Requirements Average: 9.2 9.2 Customer Segment Breakdown Small Business 38% Mid Market 42% Enterprise 20% [Expand/Collapse GrowthLoop](#) #6 [![GrowthLoop](https://images.g2crowd.com/uploads/product/hd_favicon/fc40d248221535ae6e050982b82fb87e/flywheel-technologies-flywheel.svg "GrowthLoop")](/products/growthloop/reviews) [GrowthLoop](/products/growthloop/reviews) 8.8 [Expand/Collapse GrowthLoop](#) Overall Usability Score 8.8 Usability Score Breakdown Ease of Admin Average: 9.2 9.3 Ease of Use Average: 9.0 9.3 Meets Requirements Average: 9.2 9.3 Customer Segment Breakdown Small Business 9% Mid Market 32% Enterprise 59% [Expand/Collapse Revotas](#) #7 [![Revotas](https://images.g2crowd.com/uploads/product/hd_favicon/b3ba22ba2220c3d78802e1df12491c2c/revotas.svg "Revotas")](/products/revotas/reviews) [Revotas](/products/revotas/reviews) 8.7 [Expand/Collapse Revotas](#) Overall Usability Score 8.7 Usability Score Breakdown Ease of Admin Average: 9.2 9.9 Ease of Use Average: 9.0 9.5 Meets Requirements Average: 9.2 9.6 Customer Segment Breakdown Small Business 46% Mid Market 51% Enterprise 4% [Expand/Collapse Nvecta](#) #8 [![Nvecta](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5e2f21133d474e25e4ce116cdc2f8b27/nvecta.png "Nvecta")](/products/nvecta/reviews) [Nvecta](/products/nvecta/reviews) 8.7 [Expand/Collapse Nvecta](#) Overall Usability Score 8.7 Usability Score Breakdown Ease of Admin Average: 9.2 9.7 Ease of Use Average: 9.0 9.2 Meets Requirements Average: 9.2 9.4 Customer Segment Breakdown Small Business 69% Mid Market 28% Enterprise 3% [Expand/Collapse Customer.io](#) #9 [![Customer.io](https://images.g2crowd.com/uploads/product/hd_favicon/796a98b0661c81fd4f6aa01f2c7b5c2a/customer-io.svg "Customer.io")](/products/customer-io/reviews) [Customer.io](/products/customer-io/reviews) 8.7 [Expand/Collapse Customer.io](#) Overall Usability Score 8.7 Usability Score Breakdown Ease of Admin Average: 9.2 8.8 Ease of Use Average: 9.0 8.5 Meets Requirements Average: 9.2 8.8 Customer Segment Breakdown Small Business 58% Mid Market 38% Enterprise 4% [Expand/Collapse WebEngage](#) #10 [![WebEngage](https://images.g2crowd.com/uploads/product/hd_favicon/037a48e05d1db50732f495775864004e/webengage.svg "WebEngage")](/products/webengage/reviews) [WebEngage](/products/webengage/reviews) 8.6 [Expand/Collapse WebEngage](#) Overall Usability Score 8.6 Usability Score Breakdown Ease of Admin Average: 9.2 8.5 Ease of Use Average: 9.0 8.9 Meets Requirements Average: 9.2 8.8 Customer Segment Breakdown Small Business 28% Mid Market 55% Enterprise 17% [Expand/Collapse Klaviyo](#) #11 [![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")](/products/klaviyo/reviews) [Klaviyo](/products/klaviyo/reviews) 8.6 [Expand/Collapse Klaviyo](#) Overall Usability Score 8.6 Usability Score Breakdown Ease of Admin Average: 9.2 8.4 Ease of Use Average: 9.0 8.7 Meets Requirements Average: 9.2 8.9 Customer Segment Breakdown Small Business 82% Mid Market 16% Enterprise 2% [Expand/Collapse Custify](#) #12 [![Custify](https://images.g2crowd.com/uploads/product/hd_favicon/56a133f2489dd3b4b3a4fb07bd3b90f9/custify.svg "Custify")](/products/custify/reviews) [Custify](/products/custify/reviews) 8.5 [Expand/Collapse Custify](#) Overall Usability Score 8.5 Usability Score Breakdown Ease of Admin Average: 9.2 9.2 Ease of Use Average: 9.0 9.5 Meets Requirements Average: 9.2 9.0 Customer Segment Breakdown Small Business 64% Mid Market 33% Enterprise 3% [Expand/Collapse Ometria](#) #13 [![Ometria](https://images.g2crowd.com/uploads/product/hd_favicon/12b27a6b72f86742e440d903d8f487ee/ometria.svg "Ometria")](/products/ometria/reviews) [Ometria](/products/ometria/reviews) 8.5 [Expand/Collapse Ometria](#) Overall Usability Score 8.5 Usability Score Breakdown Ease of Admin Average: 9.2 9.6 Ease of Use Average: 9.0 8.9 Meets Requirements Average: 9.2 8.8 Customer Segment Breakdown Small Business 15% Mid Market 60% Enterprise 25% [Expand/Collapse Bloomreach](#) #14 [![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach")](/products/bloomreach-bloomreach/reviews) [Bloomreach](/products/bloomreach-bloomreach/reviews) 8.5 [Expand/Collapse Bloomreach](#) Overall Usability Score 8.5 Usability Score Breakdown Ease of Admin Average: 9.2 8.0 Ease of Use Average: 9.0 8.0 Meets Requirements Average: 9.2 8.6 Customer Segment Breakdown Small Business 28% Mid Market 50% Enterprise 22% [Expand/Collapse Iterable](#) #15 [![Iterable](https://images.g2crowd.com/uploads/product/hd_favicon/1bf77060f8ae9c8d49864d81c92f41d9/iterable.svg "Iterable")](/products/iterable/reviews) [Iterable](/products/iterable/reviews) 8.4 [Expand/Collapse Iterable](#) Overall Usability Score 8.4 Usability Score Breakdown Ease of Admin Average: 9.2 9.3 Ease of Use Average: 9.0 8.9 Meets Requirements Average: 9.2 8.7 Customer Segment Breakdown Small Business 27% Mid Market 56% Enterprise 17% [Expand/Collapse Zeotap CDP](#) #16 [![Zeotap CDP](https://images.g2crowd.com/uploads/product/hd_favicon/1f8fc2f455a7929b2deabb9abc71b061/zeotap-cdp.svg "Zeotap CDP")](/products/zeotap-cdp/reviews) [Zeotap CDP](/products/zeotap-cdp/reviews) 8.4 [Expand/Collapse Zeotap CDP](#) Overall Usability Score 8.4 Usability Score Breakdown Ease of Admin Average: 9.2 9.9 Ease of Use Average: 9.0 9.9 Meets Requirements Average: 9.2 9.5 Customer Segment Breakdown Small Business 28% Mid Market 24% Enterprise 48% [Expand/Collapse CaliberMind](#) #17 [![CaliberMind](https://images.g2crowd.com/uploads/product/hd_favicon/837ab190642bfa5ab075b03d49d0ae37/calibermind.svg "CaliberMind")](/products/calibermind/reviews) [CaliberMind](/products/calibermind/reviews) 8.4 [Expand/Collapse CaliberMind](#) Overall Usability Score 8.4 Usability Score Breakdown Ease of Admin Average: 9.2 9.5 Ease of Use Average: 9.0 9.4 Meets Requirements Average: 9.2 9.1 Customer Segment Breakdown Small Business 4% Mid Market 50% Enterprise 45% [Expand/Collapse Bikky](#) #18 [![Bikky](https://images.g2crowd.com/uploads/product/hd_favicon/d80a86e199ef267007bd55ae880f90de/bikky.svg "Bikky")](/products/bikky/reviews) [Bikky](/products/bikky/reviews) 8.4 [Expand/Collapse Bikky](#) Overall Usability Score 8.4 Usability Score Breakdown Ease of Admin Average: 9.2 9.7 Ease of Use Average: 9.0 8.9 Meets Requirements Average: 9.2 9.6 Customer Segment Breakdown Small Business 26% Mid Market 65% Enterprise 9% [Expand/Collapse Planhat](#) #19 [![Planhat](https://images.g2crowd.com/uploads/product/hd_favicon/419a7323b926f3ff16b400b2b7ca40c1/planhat%282%29.svg "Planhat")](/products/planhat/reviews) [Planhat](/products/planhat/reviews) 8.3 [Expand/Collapse Planhat](#) Overall Usability Score 8.3 Usability Score Breakdown Ease of Admin Average: 9.2 7.9 Ease of Use Average: 9.0 7.8 Meets Requirements Average: 9.2 8.5 Customer Segment Breakdown Small Business 33% Mid Market 61% Enterprise 6% [Expand/Collapse Salesforce Data 360 (formerly Data Cloud)](#) #20 [![Salesforce Data 360 (formerly Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/salesforce-data-360-formerly-data-cloud.svg "Salesforce Data 360 (formerly Data Cloud)")](/products/salesforce-data-360-formerly-data-cloud/reviews) [Salesforce Data 360 (formerly Data Cloud)](/products/salesforce-data-360-formerly-data-cloud/reviews) 8.3 [Expand/Collapse Salesforce Data 360 (formerly Data Cloud)](#) Overall Usability Score 8.3 Usability Score Breakdown Ease of Admin Average: 9.2 8.3 Ease of Use Average: 9.0 7.7 Meets Requirements Average: 9.2 9.1 Customer Segment Breakdown Small Business 20% Mid Market 41% Enterprise 39%