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The Top 20 Easiest To Use Customer Data Platforms (CDP)

See the top Customer Data Platforms (CDP) products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

Insider

9.6

Overall Usability Score

9.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.6

Ease of Use

Average: 8.9

9.7

Meets Requirements

Average: 9.1

9.7

Customer Segment Breakdown

Small Business

29%

Mid Market

45%

Enterprise

26%

ContactPigeon

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

10.0

Ease of Use

Average: 8.9

9.8

Meets Requirements

Average: 9.1

10.0

Customer Segment Breakdown

Small Business

61%

Mid Market

34%

Enterprise

GrowthLoop

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.3

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 9.1

9.1

Customer Segment Breakdown

Small Business

Mid Market

33%

Enterprise

59%

NotifyVisitors

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.9

Ease of Use

Average: 8.9

9.6

Meets Requirements

Average: 9.1

9.7

Customer Segment Breakdown

Small Business

73%

Mid Market

25%

Enterprise

Dotdigital

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 8.9

9.0

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

42%

Mid Market

45%

Enterprise

14%

WebEngage

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.9

Ease of Use

Average: 8.9

9.0

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

27%

Mid Market

56%

Enterprise

16%

Catalyst

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 8.9

8.8

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

14%

Mid Market

76%

Enterprise

10%

Revotas

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.8

Ease of Use

Average: 8.9

9.3

Meets Requirements

Average: 9.1

9.7

Customer Segment Breakdown

Small Business

52%

Mid Market

44%

Enterprise

Swan AI

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 8.9

9.3

Meets Requirements

Average: 9.1

9.8

Customer Segment Breakdown

Small Business

19%

Mid Market

50%

Enterprise

31%

#10

Customer.io

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.6

Ease of Use

Average: 8.9

8.4

Meets Requirements

Average: 9.1

9.2

Customer Segment Breakdown

Small Business

61%

Mid Market

36%

Enterprise

#11

Contlo

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

82%

Mid Market

17%

Enterprise

#12

Fullstory

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 8.9

8.2

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

30%

Mid Market

51%

Enterprise

19%

#13

Bloomreach

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.3

Ease of Use

Average: 8.9

8.1

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

28%

Mid Market

50%

Enterprise

22%

#14

Planhat

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.2

Ease of Use

Average: 8.9

8.3

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

33%

Mid Market

60%

Enterprise

#15

Maestra

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.7

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 9.1

9.6

Customer Segment Breakdown

Small Business

44%

Mid Market

44%

Enterprise

11%

#16

Totango

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

7.9

Ease of Use

Average: 8.9

8.2

Meets Requirements

Average: 9.1

8.4

Customer Segment Breakdown

Small Business

23%

Mid Market

58%

Enterprise

19%

#17

Bikky

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.5

Ease of Use

Average: 8.9

9.0

Meets Requirements

Average: 9.1

9.6

Customer Segment Breakdown

Small Business

28%

Mid Market

67%

Enterprise

#18

Segment

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.8

Ease of Use

Average: 8.9

8.7

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

42%

Mid Market

47%

Enterprise

11%

#19

Hightouch

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

24%

Mid Market

64%

Enterprise

12%

#20

Optimove

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 8.9

8.7

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

31%

Mid Market

51%

Enterprise

18%