The Top 20 Easiest To Use Customer Data Platforms (CDP)

See the top Customer Data Platforms (CDP) products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

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Insider

9.6

Overall Usability Score

9.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.6

Ease of Use

Average: 8.9

9.7

Meets Requirements

Average: 9.2

9.7

Customer Segment Breakdown

Small Business

29%

Mid Market

45%

Enterprise

26%

ContactPigeon

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.2

10.0

Ease of Use

Average: 8.9

9.6

Meets Requirements

Average: 9.2

9.9

Customer Segment Breakdown

Small Business

61%

Mid Market

35%

Enterprise

GrowthLoop

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 8.9

9.2

Meets Requirements

Average: 9.2

9.1

Customer Segment Breakdown

Small Business

Mid Market

32%

Enterprise

60%

NotifyVisitors

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.9

Ease of Use

Average: 8.9

9.6

Meets Requirements

Average: 9.2

9.7

Customer Segment Breakdown

Small Business

72%

Mid Market

25%

Enterprise

Dotdigital

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 8.9

9.0

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

42%

Mid Market

45%

Enterprise

13%

WebEngage

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

28%

Mid Market

56%

Enterprise

16%

Revotas

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.8

Ease of Use

Average: 8.9

9.2

Meets Requirements

Average: 9.2

9.7

Customer Segment Breakdown

Small Business

52%

Mid Market

44%

Enterprise

Catalyst

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 8.9

8.8

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

14%

Mid Market

76%

Enterprise

10%

Swan AI

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.5

Ease of Use

Average: 8.9

9.3

Meets Requirements

Average: 9.2

9.8

Customer Segment Breakdown

Small Business

19%

Mid Market

50%

Enterprise

31%

#10

Customer.io

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.5

Ease of Use

Average: 8.9

8.4

Meets Requirements

Average: 9.2

9.1

Customer Segment Breakdown

Small Business

61%

Mid Market

35%

Enterprise

#11

Fullstory

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.0

Ease of Use

Average: 8.9

8.2

Meets Requirements

Average: 9.2

8.6

Customer Segment Breakdown

Small Business

30%

Mid Market

51%

Enterprise

19%

#12

Bikky

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.5

Ease of Use

Average: 8.9

9.0

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

25%

Mid Market

70%

Enterprise

#13

Contlo

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.0

Ease of Use

Average: 8.9

9.0

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

82%

Mid Market

17%

Enterprise

#14

Planhat

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.2

Ease of Use

Average: 8.9

8.3

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

33%

Mid Market

61%

Enterprise

#15

Ometria

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 8.9

8.8

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

16%

Mid Market

61%

Enterprise

24%

#16

Maestra

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.7

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

44%

Mid Market

44%

Enterprise

11%

#17

Bloomreach

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.2

Ease of Use

Average: 8.9

8.1

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

28%

Mid Market

50%

Enterprise

22%

#18

Totango

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

7.8

Ease of Use

Average: 8.9

8.1

Meets Requirements

Average: 9.2

8.4

Customer Segment Breakdown

Small Business

23%

Mid Market

58%

Enterprise

20%

#19

Dialog Insight

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 8.9

8.8

Meets Requirements

Average: 9.2

9.4

Customer Segment Breakdown

Small Business

50%

Mid Market

37%

Enterprise

13%

#20

Optimove

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 8.9

8.7

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

31%

Mid Market

51%

Enterprise

18%

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