Best Customer Data Platforms (CDP) - Page 2

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.

There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.

To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:

Provide a 360-degree view of the customer
Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources
Unify customer profiles across systems
Connect with other systems to allow marketers to execute campaigns
Improve targeting for marketing campaigns
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Best Customer Data Platforms (CDP) At A Glance

Leader:
Insider One
Insider One
Highest Performer:
GrowthLoop
GrowthLoop
Easiest to Use:
Insider One
Insider One
Top Trending:
Maestra
Maestra
Best Free Software:
Twilio Segment
Twilio Segment
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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287 Listings in Customer Data Platform (CDP) Available
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Netcore Customer Engagement Platform
(559)4.5 out of 5
Entry Level Price:Free
OverviewPros and Cons
Product Description

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users: Marketing Manager, Digital Marketing Manager · Industries: Financial Services, Insurance · Market Segment: 49% Mid-Market, 34% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Features, Customer Engagement
ConsMissing Features, Slow Performance, Slow Loading, Learning Curve, Limited Features
User SatisfactionSeller Details
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
7.6
Predictive Modeling
Average: 8.0
8.2
Data Enrichment
Average: 8.6
8.3
Expandability
Average: 8.6
Seller Details
Seller
Netcore Private Limited
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,835 Twitter followers
LinkedIn® Page
www.linkedin.com
1,253 employees on LinkedIn®
D·engage
(114)4.5 out of 5
Entry Level Price:Contact Us
8th Easiest To Use in Customer Data Platform (CDP) software
OverviewPros and Cons
Product Description

D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers ma

Industries: Apparel & Fashion, Retail · Market Segment: 40% Mid-Market, 37% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Customer Engagement, Automation
ConsLearning Curve, Limited Features, Missing Features, Inadequate Reporting, Poor Customer Support
User SatisfactionSeller Details
D·engage features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.0
8.9
Data Enrichment
Average: 8.6
8.6
Expandability
Average: 8.6
Seller Details
Seller
D·engage
Company Website
Year Founded
2018
HQ Location
London, GB
Twitter
@DengageGlobal
53 Twitter followers
LinkedIn® Page
www.linkedin.com
159 employees on LinkedIn®
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Swan AI
(21)4.6 out of 5
4th Easiest To Use in Customer Data Platform (CDP) software
OverviewPros and Cons
Product Description

Swan AI is an advanced, AI-driven platform specifically designed for the retail sector, aiming to enhance customer engagement, loyalty, and promotional strategies. By leveraging real-time data and art

Industries: Retail · Market Segment: 43% Enterprise, 38% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Easy Setup, Data Segmentation, Intuitive, Automation Efficiency
ConsDashboard Issues, Improvement Needed, Learning Curve, Limited Customization, Template Issues
User SatisfactionSeller Details
Swan AI features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
9.5
Predictive Modeling
Average: 8.0
9.1
Data Enrichment
Average: 8.6
8.9
Expandability
Average: 8.6
Seller Details
Seller
Loyalytics Consulting
Year Founded
2015
HQ Location
Bengaluru, Karnataka
LinkedIn® Page
www.linkedin.com
80 employees on LinkedIn®
eSputnik
(65)4.8 out of 5
Entry Level Price:Free
View top Consulting Services for eSputnik
OverviewPros and Cons
Product Description

eSputnik is an omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into automated, personalized marketing across nine channels. Powered by AI, be

Industries: Information Technology and Services, Marketing and Advertising · Market Segment: 63% Small-Business, 32% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Engagement, Easy Integration, Seamless Integration, User-Friendly Interface, Analytics Expertise
User SatisfactionSeller Details
eSputnik features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.0
10.0
Predictive Modeling
Average: 8.0
10.0
Data Enrichment
Average: 8.6
10.0
Expandability
Average: 8.6
Seller Details
Seller
eSputnik
Year Founded
2012
HQ Location
Dnipro, Dniprovs'ka
Twitter
@eSputnikApp
343 Twitter followers
LinkedIn® Page
www.linkedin.com
Meiro
(59)4.7 out of 5
Entry Level Price:Starting at $4,500.00
OverviewPros and Cons
Product Description

Meiro is an AI-powered, composable Customer Data Platform (CDP) designed specifically for enterprises that require comprehensive control over their customer data and infrastructure. Unlike traditional

Industries: Computer Software, Marketing and Advertising · Market Segment: 46% Small-Business, 42% Mid-Market
Pros and ConsUser Satisfaction
ProsPersonalization, Ease of Use, Data Segmentation, Easy Integration, Customer Support
ConsLearning Curve, Difficult Setup, Feature Development, Limited Customization, Difficult Learning
User SatisfactionSeller Details
Meiro features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.0
8.6
Predictive Modeling
Average: 8.0
9.4
Data Enrichment
Average: 8.6
9.4
Expandability
Average: 8.6
Seller Details
Seller
Meiro
Company Website
Year Founded
2018
HQ Location
Singapore, SG
Twitter
@Meiro_io
125 Twitter followers
LinkedIn® Page
www.linkedin.com
53 employees on LinkedIn®
Brevo Customer Data Platform
(96)4.6 out of 5
OverviewPros and Cons
Product Description

Brevo's Customer Data Platform (CDP) is a comprehensive solution designed to centralize, manage, and synchronize customer data across various platforms and channels. By consolidating both online and o

Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 90% Small-Business, 7% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Automation Efficiency, Email Marketing, Easy Setup
ConsExpensive, Learning Curve, Missing Features, Not Intuitive, Poor Support
User SatisfactionSeller Details
Brevo Customer Data Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.1
Predictive Modeling
Average: 8.0
8.6
Data Enrichment
Average: 8.6
8.7
Expandability
Average: 8.6
Seller Details
Seller
Brevo
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@brevo_official
16,046 Twitter followers
LinkedIn® Page
www.linkedin.com
863 employees on LinkedIn®
Ometria
(41)4.7 out of 5
12th Easiest To Use in Customer Data Platform (CDP) software
OverviewPros and Cons
Product Description

Ometria is the first and only customer data experience platform (CDXP) built for retail brands. We're proud to help brands create marketing experiences their customers love every day. We believe th

Industries: Retail, Apparel & Fashion · Market Segment: 59% Mid-Market, 24% Enterprise
Pros and ConsUser Satisfaction
ProsCustomer Support, Customer Engagement, Email Marketing, Analytics, Analytics Expertise
ConsLearning Curve, Limited Features, Time-Consuming, Complexity, Complex Reporting
User SatisfactionSeller Details
Ometria features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.0
6.8
Predictive Modeling
Average: 8.0
7.8
Data Enrichment
Average: 8.6
8.2
Expandability
Average: 8.6
Seller Details
Seller
Ometria
Year Founded
2013
HQ Location
London, London
Twitter
@OmetriaData
2,379 Twitter followers
LinkedIn® Page
www.linkedin.com
162 employees on LinkedIn®
Custify
(485)4.7 out of 5
14th Easiest To Use in Customer Data Platform (CDP) software
OverviewPros and Cons
Product Description

Custify is the customer success platform designed to help SaaS businesses reduce churn, boost customer lifetime value, and deliver world-class customer experiences. With an intuitive interface and pow

Users: Customer Success Manager, Senior Customer Success Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 62% Small-Business, 33% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Intuitive, Integrations, Automation
ConsMissing Features, Email Functionality, Limited Customization, Learning Curve, Not Intuitive
User SatisfactionSeller Details
Custify features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
7.1
Predictive Modeling
Average: 8.0
8.5
Data Enrichment
Average: 8.6
8.5
Expandability
Average: 8.6
Seller Details
Seller
Custify
Year Founded
2017
HQ Location
Bucharest, Romania
Twitter
@CustifySRL
630 Twitter followers
LinkedIn® Page
www.linkedin.com
50 employees on LinkedIn®
Voyado
(77)4.5 out of 5
OverviewPros and Cons
Product Description

Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging advan

Industries: Retail, Apparel & Fashion · Market Segment: 47% Mid-Market, 29% Small-Business
User Sentiment

Reviewers like the user-friendly interface, the efficient support team, and the platform's ability to simplify complex tasks, enhance communication, and foster efficient interactions with customers. Users reported issues with the platform's reporting structure, frequent changes in the pricing model, data discrepancies, and a need for improvement in API documentation and certain integrations.

Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Intuitive, User-Friendly
ConsLimited Features, Missing Features, Learning Curve, Lack of Customization, Limited Customization
User SatisfactionSeller Details
Voyado features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
6.4
Predictive Modeling
Average: 8.0
7.7
Data Enrichment
Average: 8.6
7.9
Expandability
Average: 8.6
Seller Details
Seller
Voyado
Company Website
Year Founded
2005
HQ Location
Stockholm, SE
LinkedIn® Page
www.linkedin.com
387 employees on LinkedIn®
Bikky
(23)4.9 out of 5
15th Easiest To Use in Customer Data Platform (CDP) software
OverviewPros and Cons
Product Description

Bikky is the first Customer Data Platform (CDP) built exclusively for large, multi-unit restaurant brands. ‍By integrating with point-of-sale systems, online ordering providers, payment processors, a

Industries: Restaurants · Market Segment: 65% Mid-Market, 26% Small-Business
Pros and ConsUser Satisfaction
ProsData Segmentation, Customer Engagement, Customer Support, Ease of Use, Analytics Expertise
ConsFiltering Issues, Learning Curve
User SatisfactionSeller Details
Bikky features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.0
6.3
Predictive Modeling
Average: 8.0
9.2
Data Enrichment
Average: 8.6
9.2
Expandability
Average: 8.6
Seller Details
Seller
Bikky
HQ Location
New York, NY
Twitter
@BikkyHQ
133 Twitter followers
LinkedIn® Page
www.linkedin.com
51 employees on LinkedIn®
Fullstory
(1,047)4.5 out of 5
Free trial available
OverviewPros and Cons
Product Description

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

Users: Product Manager, Senior Product Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 44% Mid-Market, 38% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Customer Support, Helpful, Data Analytics
ConsLearning Curve, Limitations, Difficulty, Missing Features, Limited Features
User SatisfactionSeller Details
Fullstory features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
6.8
Predictive Modeling
Average: 8.0
7.4
Data Enrichment
Average: 8.6
7.7
Expandability
Average: 8.6
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,901 Twitter followers
LinkedIn® Page
www.linkedin.com
568 employees on LinkedIn®
Retention Science
(34)4.5 out of 5
OverviewPros and Cons
Product Description

Retention Science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based Retention Marketing platform predicts customer behavior and delivers targeted multi-channel c

Market Segment: 44% Small-Business, 38% Mid-Market
Pros and ConsUser Satisfaction
ProsAI Technology, Automation Efficiency, Analytics Expertise, Automation Features, Customer Engagement
ConsCampaign Issues, Learning Curve, Complex Reporting, Feature Limitations, High Complexity
User SatisfactionSeller Details
Retention Science features and usability ratings that predict user satisfaction
8.0
Has the product been a good partner in doing business?
Average: 9.0
8.9
Predictive Modeling
Average: 8.0
9.2
Data Enrichment
Average: 8.6
9.3
Expandability
Average: 8.6
Seller Details
Seller
Constant Contact
Year Founded
1995
HQ Location
Waltham, US
Twitter
@ConstantContact
67,293 Twitter followers
LinkedIn® Page
www.linkedin.com
1,147 employees on LinkedIn®
Iterable
(767)4.4 out of 5
View top Consulting Services for Iterable
OverviewPros and Cons
Product Description

Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

Users: Email Marketing Manager, CRM Manager · Industries: Marketing and Advertising, Health, Wellness and Fitness · Market Segment: 53% Mid-Market, 27% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Intuitive, Helpful, Automation
ConsMissing Features, Learning Curve, Limited Features, Reporting Issues, Limitations
User SatisfactionSeller Details
Iterable features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.1
Predictive Modeling
Average: 8.0
8.1
Data Enrichment
Average: 8.6
8.3
Expandability
Average: 8.6
Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,603 Twitter followers
LinkedIn® Page
www.linkedin.com
849 employees on LinkedIn®
Hightouch
(386)4.6 out of 5
Entry Level Price:Free
View top Consulting Services for Hightouch
OverviewPros and Cons
Product Description

Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch

Users: Data Engineer, Software Engineer · Industries: Computer Software, Information Technology and Services · Market Segment: 62% Mid-Market, 25% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Easy Integration, Customer Support, Easy Integrations, Easy Setup
ConsExpensive, Pricing Issues, Integration Issues, Slow Performance, Syncing Issues
User SatisfactionSeller Details
Hightouch features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
7.2
Predictive Modeling
Average: 8.0
8.8
Data Enrichment
Average: 8.6
8.6
Expandability
Average: 8.6
Seller Details
Seller
Hightouch
Company Website
Year Founded
2021
HQ Location
San Francisco, US
Twitter
@HightouchData
2,745 Twitter followers
LinkedIn® Page
www.linkedin.com
477 employees on LinkedIn®
SAP Customer Data Platform
(56)4.4 out of 5
View top Consulting Services for SAP Customer Data Platform
OverviewPros and Cons
Product Description

SAP Customer Data Platform (CDP) is an enterprise-grade, cloud-native data management platform designed to unify customer data scattered across the front office (marketing, sales) and the back office

Industries: Information Technology and Services, Computer Software · Market Segment: 50% Enterprise, 39% Mid-Market
Pros and ConsUser Satisfaction
ProsAnalytics, Collaboration, Ease of Use, Integrations, Simple
ConsComplex Setup, Expensive, High Licensing Costs, Integration Issues, Limited Features
User SatisfactionSeller Details
SAP Customer Data Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.1
Predictive Modeling
Average: 8.0
9.3
Data Enrichment
Average: 8.6
9.1
Expandability
Average: 8.6
Seller Details
Seller
SAP
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
297,192 Twitter followers
LinkedIn® Page
www.linkedin.com
138,451 employees on LinkedIn®
Ownership
NYSE:SAP
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