Best Software for 2025 is now live!

The Top 20 Easiest To Use Customer Advocacy Software

See the top Customer Advocacy Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

Collapse AllExpand All

Usability Score

Compare

Birdeye

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 9.1

9.5

Meets Requirements

Average: 9.1

9.4

Customer Segment Breakdown

Small Business

56%

Mid Market

35%

Enterprise

NiceJob

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.8

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.1

9.6

Customer Segment Breakdown

Small Business

95%

Mid Market

Enterprise

Synup

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.1

9.9

Customer Segment Breakdown

Small Business

76%

Mid Market

19%

Enterprise

Referral Factory

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.7

Ease of Use

Average: 9.1

9.7

Meets Requirements

Average: 9.1

9.6

Customer Segment Breakdown

Small Business

80%

Mid Market

17%

Enterprise

Smile.io

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.6

Ease of Use

Average: 9.1

9.5

Meets Requirements

Average: 9.1

9.1

Customer Segment Breakdown

Small Business

90%

Mid Market

10%

Herdify

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.5

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.1

10.0

Customer Segment Breakdown

Small Business

58%

Mid Market

25%

Enterprise

17%

Snoball

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.1

9.3

Customer Segment Breakdown

Small Business

43%

Mid Market

46%

Enterprise

11%

UserEvidence

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 9.1

9.3

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

32%

Mid Market

57%

Enterprise

11%

Perkville

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.2

10.0

Ease of Use

Average: 9.1

9.3

Meets Requirements

Average: 9.1

10.0

Customer Segment Breakdown

Small Business

43%

Mid Market

43%

Enterprise

14%

#10

Cello

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.1

8.5

Customer Segment Breakdown

Small Business

63%

Mid Market

38%

#11

ReferenceEdge

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

Mid Market

17%

Enterprise

80%

#12

Tada

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.3

Ease of Use

Average: 9.1

9.5

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

23%

Mid Market

50%

Enterprise

27%

#13

Buyapowa

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.6

Ease of Use

Average: 9.1

9.2

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

10%

Mid Market

36%

Enterprise

54%

#14

Ambassador Software

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 9.1

8.7

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

54%

Mid Market

35%

Enterprise

12%

#15

Club (formerly Brandbassador)

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.0

Ease of Use

Average: 9.1

8.6

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

66%

Mid Market

28%

Enterprise

#16

Influitive

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.2

Ease of Use

Average: 9.1

8.2

Meets Requirements

Average: 9.1

8.5

Customer Segment Breakdown

Small Business

Mid Market

49%

Enterprise

42%

#17

impact.com

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.5

Ease of Use

Average: 9.1

8.1

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

73%

Mid Market

20%

Enterprise

#18

Zuberance

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

10.0

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

40%

Mid Market

50%

Enterprise

10%

#19

Friendbuy

7.5

Overall Usability Score

7.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.6

Ease of Use

Average: 9.1

8.2

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

40%

Mid Market

58%

Enterprise

#20

Extole

7.5

Overall Usability Score

7.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.7

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

24%

Mid Market

53%

Enterprise

24%