# Best Customer Advocacy Software for Small Business - Page 2 ## How Many Customer Advocacy Software Products Does G2 Track? **Total Products under this Category:** 168 ### Category Stats (Aug 2026) - **Average Rating:** 4.52/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Customer Advocacy Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,400+ Authentic Reviews - 168+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Advocacy Software ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=4746&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4506&focus%5B%5D=19444&focus%5B%5D=4745) Highlighted products: Birdeye, LoyaltyLion, Smile.io, Okendo, NiceJob, Yotpo, Synup, and ReferralCandy. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=smile-io&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=yotpo&focus%5B%5D=synup&focus%5B%5D=referralcandy&segment=small-business) **Sponsored** ### Referral Factory Referral Factory helps companies of all sizes launch and scale customer referral programs without developers. Whether you’re a large finance company, a mid-market insurer, a multi-location home services business, or a SaaS team, Referral Factory gives you the tools to promote, track, and reward referrals from start to finish. Our no-code referral software makes it easy to launch a referral program tailored to your business type and industry, with more ways to ask for referrals at the right time and promote your program across every channel. With Referral Factory, you can: 👉 Launch a high-converting referral program in minutes with branded landing pages, built-in email notifications, advanced tracking, and automated rewards. 👉 Fully white-label your program so customers experience your brand, not a third-party tool. 👉 Create referral links for customers in one click, or let customers sign up for their own referral link. 👉 Promote your referral program everywhere using widgets, pop-ups, sticky bars, QR codes, landing pages, and automated email campaigns. 👉 Embed your referral program inside your app or logged-in portal, using widgets, pop-ups, and sticky bars. Ideal for online businesses across all industries. 👉 Ask customers to submit leads using our form submission feature or give your customers a QR code to share with their friends and family. Perfect for offline businesses. 👉 Set up automated emails that trigger on key actions (making new referrals, when referrals convert, when rewards are due). You can also send one-off email blasts to your referrers or leads. 👉 Track referrals end-to-end so you always know who referred who, what converted into paying customers, and who should be rewarded. 👉 Measure campaign performance and ROI with advanced referral analytics and real-time reporting. 👉 Give customers a fully branded referral portal to view their link, track referrals, and view their rewards. 👉 Integrate with 8,000+ apps, including HubSpot, Salesforce, Stripe, Intercom, Zapier, Make, and more, to fully automate your referral program. 👉 Integrate into your custom-built workflows using webhooks and our API. 👉 Reward customers with incentives that they actually want. Referral Factory offers 200+ reward options like gift cards, vouchers, Stripe credits, PayPal payouts, digital cash cards, or custom rewards. 👉 Issue rewards manually or using our rewards integrations with Tremendous, Zapier, Webhooks, Make, N8N and our API. Referral Factory is GDPR, SOC 2, and ISO 27001 compliant, ensuring enterprise-level security on all plans with the option for larger organizations to host their own data on-prem or in the cloud. Referral Factory is built for business owners, marketing teams, and sales teams who want a referral program that looks like their brand and runs on autopilot. Launch in days with a white-labelled referral program, automated referral asks, built-in referral tracking, and rewards. Plans start at $95/month and scale to $1,000+/month, with 24/7 support on all plans and dedicated support and onboarding options on Pro and Enterprise. 🏆 Voted #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro 🏆 [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-08-02T17%3A17%3A25Z&secure%5Bdisplayable_resource_id%5D=1435&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1435&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=142296&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%2Fsmall-business%3Fpage%3D2&secure%5Btoken%5D=095b33c945c3177f69ebc90d36bb4e4e6e34b0214599836356da82293955add4&secure%5Burl%5D=https%3A%2F%2Freferral-factory.com&secure%5Burl_type%5D=custom_url) ### [Mention Me](https://www.g2.com/products/mention-me/reviews) In an age where consumers are bombarded with advertising and skeptical of paid media, trust has become the true currency of growth. Mention Me empowers marketers to unlock profitable, customer-led growth through referral and influencer marketing. Backed by over a decade of experience and advanced AI technology, we help you win high-quality customers, boost their lifetime value, and transform them into influential brand champions who drive authentic, organic growth. Here’s just some of what sets us apart: - Capture real-life referrals at checkout with just a friend’s name—no links, no friction. - Predict who’s ready to refer using AI-powered propensity modelling to share the right message to the right customer. - Increase ROAS through paid channels with high-performing lookalike audiences modelled on your biggest fans. - Understand why customers love your brand with rich sentiment insights that boosts referral and wider CX. - Find, activate and manage micro-influencers already in your customer base - all through cookieless tracking. With direct integrations into your core customer platforms, you can deliver more relevant messaging, efficient media spend, and quality customer acquisition across every channel. And with our experienced client success teams working closely with you to continuously optimise performance, we’ll help ensure your referral and micro-influencer programmes deliver long-term value. To learn more, visit mention-me.com or contact hello@mention-me.com **Average Rating:** 4.4/5.0 **Total Reviews:** 59 #### How Do G2 Users Rate Mention Me? - **Ease of Use:** 8.6/10 (Category avg: 8.9/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.5/10 (Category avg: 9.0/10) - **Ease of Setup:** 8.5/10 (Category avg: 8.8/10) #### Who Is the Company Behind Mention Me? - **Seller:** [Mention Me](https://www.g2.com/sellers/mention-me) - **Year Founded:** 2013 - **HQ Location:** London, United Kingdom - **Twitter:** @mentionmeshare 3,736 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0e52f8b343b4c0797ef71f8cdec09f2e159964ede61f640fc0857a9d478ff8ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3147364%2F&secure%5Burl_type%5D=linkedin_company_website) 88 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 56% Medium, 34% Small #### What Do G2 Reviewers Say About Mention Me? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **helpful customer support** of Mention Me, making setup easy and attracting new customers affordable. - Users find Mention Me to be **easy to use** , facilitating customer acquisition and setup with supportive assistance. - Users find the **easy setup** of Mention Me beneficial, streamlining the process of attracting new customers. - Users find it **easy and cost-effective to attract new customers** , appreciating the helpful customer support and setup process. ##### Cons - Users find the **process to be time-consuming** as changes require support team involvement and can't be made directly. #### What Are Recent G2 Reviews of Mention Me? **["Great company with great people"](https://www.g2.com/survey_responses/mention-me-review-9891981)** **Rating:** 5.0/5.0 stars _— Tom G._ [Read full review](https://www.g2.com/survey_responses/mention-me-review-9891981) **["Evaluating the use of mentionme referral program"](https://www.g2.com/survey_responses/mention-me-review-10716479)** **Rating:** 4.5/5.0 stars _— Milán B._ [Read full review](https://www.g2.com/survey_responses/mention-me-review-10716479) #### What Are G2 Users Discussing About Mention Me? - [What is Mention Me used for?](https://www.g2.com/discussions/what-is-mention-me-used-for) ### [AskNicely](https://www.g2.com/products/asknicely/reviews) AskNicely is the recognized leader in customer experience management and has the only desktop-to-mobile platform for people-powered businesses. We bring feedback, insights, coaching and brand-aligned service standards into the pocket of your frontline team who are now equipped to improve the service experience customers receive every day. Customer Feedback Automatically collect feedback from every customer at any point in the customer journey on any channel (Email, SMS or on a Webpage) with our playful & quick surveys, which display as personalized conversations that generate higher than average response rates. Automate Reviews and Referrals Use automated workflows to turn feedback into positive reviews that boost your online rating and referrals that become new business. Alternatively, increase customer retention by automating follow up messages with at-risk accounts or internal notifications which ensure each and every team member is alerted when necessary. Coaching & Recognition Empower every manager with the feedback and coaching tools they need to make every customer experience awesome. Including team and individual coaching prompts, employee experience information, and reporting capabilities all on a personalized dashboards for desktop or mobile. Business Insights Understand the gaps between your service standard and what is actually being delivered to see how every business unit, location, team or employee is performing against the rest. Know where to spend your time by visualizing what is or isn’t valued by customers. **Average Rating:** 4.7/5.0 **Total Reviews:** 1,029 #### How Do G2 Users Rate AskNicely? - **Ease of Use:** 9.4/10 (Category avg: 8.9/10) - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Ease of Admin:** 9.3/10 (Category avg: 9.0/10) - **Ease of Setup:** 9.2/10 (Category avg: 8.8/10) #### Who Is the Company Behind AskNicely? - **Seller:** [AskNicely](https://www.g2.com/sellers/asknicely) - **Company Website:** www.asknicely.com - **Year Founded:** 2014 - **HQ Location:** Portland, OR - **Twitter:** @asknicely 2,316 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0b9fb8c18ad9dd08f3e5cd84b9aaada7792e9657441d98b50b03170bab921df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fask-nicely%2F&secure%5Burl_type%5D=linkedin_company_website) 59 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Customer Success Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Medium, 43% Small #### What Do G2 Reviewers Say About AskNicely? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of AskNicely, praising its intuitive interface and straightforward functionality. - Users commend AskNicely for its **excellent customer support** , providing timely assistance and solutions tailored to their needs. - Users value the **direct and accessible client feedback** that enhances insights and coaching effectiveness with AskNicely. - Users value the **exceptional support** from AskNicely, praising the team's responsiveness and dedication to customer satisfaction. - Users find the **easy setup** of AskNicely straightforward and seamless, enhancing their overall experience with the platform. ##### Cons - Users find **difficult reporting** in AskNicely slows down the process of accessing essential analytics and updates. - Users find it frustrating to manage contact deletions, highlighting **survey limitations** that hinder streamlined communication with customers. - Users express frustration with the **limited customization** options for workflows, surveys, and dashboard features in AskNicely. - Users find the **manual processes** cumbersome, particularly when deleting contacts and relying on Excel for reporting. - Users feel that **improvement is needed** in shout out functionality and Salesforce integration for a better experience. #### What Are Recent G2 Reviews of AskNicely? **["Empowers Honest Feedback, Needs Better Shout-Out Simplicity"](https://www.g2.com/survey_responses/asknicely-review-11868470)** **Rating:** 5.0/5.0 stars _— Brandon L._ [Read full review](https://www.g2.com/survey_responses/asknicely-review-11868470) **["Very user-friendly and gets the job done!"](https://www.g2.com/survey_responses/asknicely-review-7865358)** **Rating:** 5.0/5.0 stars _— Raymond C C._ [Read full review](https://www.g2.com/survey_responses/asknicely-review-7865358) #### What Are G2 Users Discussing About AskNicely? - [What is AskNicely used for?](https://www.g2.com/discussions/what-is-asknicely-used-for) ### [Ambassador Software](https://www.g2.com/products/ambassador-software/reviews) Ambassador is a customer activation and incentives platform built to help companies drive measurable growth through referrals, affiliates, incentives, and feedback, all tied directly to revenue. Ambassador 3.0 provides a unified system for activating customers and partners, capturing real feedback, and tracking outcomes back to attribution and ROI. With built-in automation and Hiro, Ambassador’s AI-powered feedback engine, teams can launch programs quickly, scale engagement efficiently, and understand exactly what is driving performance. Companies use Ambassador to: • Launch and scale referral and affiliate programs • Incentivize customer and partner actions with automated rewards • Collect structured feedback at critical moments across the customer lifecycle • Turn feedback and behavioral signals into automated actions • Track attribution, performance, and revenue impact in one platform Unlike point solutions that focus on a single growth tactic, Ambassador brings activation, incentives, feedback, and measurement together, so teams can reduce tooling sprawl, lower CAC, and make smarter growth decisions based on real customer data. Ambassador is purpose-built for modern GTM teams that need clarity, efficiency, and provable ROI, not more dashboards or disconnected tools. **Average Rating:** 4.5/5.0 **Total Reviews:** 75 #### How Do G2 Users Rate Ambassador Software? - **Ease of Use:** 8.6/10 (Category avg: 8.9/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.6/10 (Category avg: 9.0/10) - **Ease of Setup:** 7.7/10 (Category avg: 8.8/10) #### Who Is the Company Behind Ambassador Software? - **Seller:** [Ambassador](https://www.g2.com/sellers/ambassador) - **Company Website:** www.getambassador.com - **Year Founded:** 2021 - **HQ Location:** Seattle WA - **Twitter:** @Ambassador 3,933 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=617fe5a6111ff73fd868f0fa3edc23392cf8defac09a9206b70bae901108f92a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F944048%2F&secure%5Burl_type%5D=linkedin_company_website) 42 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Financial Services - **Company Size:** 45% Small, 43% Medium #### What Do G2 Reviewers Say About Ambassador Software? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **intuitive ease of use** of Ambassador Software, making setup and tracking campaigns effortless. - Users highlight the **exceptional customer support** from Ambassador Software, noting responsiveness and expertise during setup and campaigns. - Users value the **flexibility and ease** of creating effective referral programs tailored to their needs with Ambassador Software. - Users commend the **easy setup** of Ambassador Software, facilitated by excellent onboarding and supportive resources. - Users commend the **helpful support** from Ambassador Software, appreciating their responsiveness and expertise in achieving client goals. ##### Cons - Users express concerns over the **lack of customization** in Ambassador Software, limiting its adaptability to specific program needs. - Users experience a **steep learning curve** initially, but support eases the transition to effective use. - Users find the **complexity** in Ambassador Software overwhelming, particularly with its confusing backend and onboarding experience. - Users find the **limited customization** options in Ambassador Software restrict their ability to tailor the experience effectively. - Users find the **poor usability** of Ambassador Software overwhelming and non-intuitive, hindering their overall experience. #### What Are Recent G2 Reviews of Ambassador Software? **["Effective marketing tool that's user friendly"](https://www.g2.com/survey_responses/ambassador-software-review-9471897)** **Rating:** 4.0/5.0 stars _— Lauren W._ [Read full review](https://www.g2.com/survey_responses/ambassador-software-review-9471897) **["Extremely happy!"](https://www.g2.com/survey_responses/ambassador-software-review-9750548)** **Rating:** 5.0/5.0 stars _— Ashley L._ [Read full review](https://www.g2.com/survey_responses/ambassador-software-review-9750548) #### What Are G2 Users Discussing About Ambassador Software? - [What is the difference between an ambassador and an affiliate?](https://www.g2.com/discussions/what-is-the-difference-between-an-ambassador-and-an-affiliate) - [What type of marketing is brand ambassador?](https://www.g2.com/discussions/what-type-of-marketing-is-brand-ambassador) - [What is ambassador application?](https://www.g2.com/discussions/what-is-ambassador-application) - [What is a referral ambassador?](https://www.g2.com/discussions/what-is-a-referral-ambassador) ### [Roster](https://www.g2.com/products/roster/reviews) Everyone has influence, and the best brands use Roster to harness it. With Roster, companies convert passionate customers into brand ambassadors that drive awareness on social media, boost marketing initiatives like reviews, and drive revenue. Roster's comprehensive toolset helps companies: (1) Recruit, Engage, and Reward a Community (2) Amplify Brand Awareness (3) Leverage User Generated Content (4) Drive Word of Mouth Revenue **Average Rating:** 4.4/5.0 **Total Reviews:** 61 #### How Do G2 Users Rate Roster? - **Ease of Use:** 8.9/10 (Category avg: 8.9/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.8/10 (Category avg: 9.0/10) - **Ease of Setup:** 8.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind Roster? - **Seller:** [Roster](https://www.g2.com/sellers/roster) - **Year Founded:** 2016 - **HQ Location:** Lehi, Utah - **Twitter:** @get\_roster 873 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e57229bed3b263f9a019e6801d6d27d8e2f7cad8742dd4d06367dc40828ca12f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetroster%2F&secure%5Burl_type%5D=linkedin_company_website) 32 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Consumer Goods, Health, Wellness and Fitness - **Company Size:** 76% Small, 16% Medium #### What Do G2 Reviewers Say About Roster? _AI-generated summary from verified user reviews_ ##### Pros - Users find Roster's **ease of use** invaluable for managing campaigns and affiliate activities all in one centralized location. - Users value Roster for its **exceptional customer support** , which includes personalized assistance and quick service responses. - Users find Roster's **easy setup** invaluable, enjoying seamless integration and helpful guidance throughout the onboarding process. - Users value Roster's **effective campaign management** , appreciating its ease of use and robust support for affiliate success. - Users appreciate the **centralized and intuitive system** of Roster, which streamlines management and enhances efficiency across campaigns. ##### Cons - Users express concern over **missing features** like a mobile app and YouTube integration, impacting their experience with Roster. - Users report **inaccuracy in campaign metrics** , lacking detailed insights and reliable tracking of influencer actions. - Users express a desire for an **easier way to credit affiliates retroactively** for phone transactions initiated by customers. - Users express concern over **delayed feature updates** , particularly regarding the long-awaited YouTube integration for branding needs. - Users find the **initial complexity** of Roster overwhelming, though support is excellent in providing clarification. #### What Are Recent G2 Reviews of Roster? **["Comprehensive Influencer Management with Unmatched Support"](https://www.g2.com/survey_responses/roster-review-12295501)** **Rating:** 5.0/5.0 stars _— Madison H._ [Read full review](https://www.g2.com/survey_responses/roster-review-12295501) **["Centralized, Intuitive Hub for Scaling Our Ambassador Program"](https://www.g2.com/survey_responses/roster-review-12213413)** **Rating:** 5.0/5.0 stars _— Verified User in Consumer Goods_ [Read full review](https://www.g2.com/survey_responses/roster-review-12213413) ### [Club (formerly Brandbassador)](https://www.g2.com/products/club-formerly-brandbassador/reviews) Club is an ambassador marketing platform designed to help brands harness the power of word-of-mouth marketing by building a vibrant community of loyal customers. Our solution enables brands to engage with their audience effectively, turning satisfied customers into enthusiastic brand advocates. By leveraging gamified Missions, Club facilitates the creation of authentic user-generated content, enhances social engagement, and ultimately drives revenue growth. Targeted at brands looking to expand their reach and deepen customer relationships, Club serves a diverse range of industries, from fashion and beauty to technology and lifestyle. The platform is particularly beneficial for businesses that recognise the value of community-driven marketing and wish to tap into the organic promotion that comes from genuine customer advocacy. One of the key features of Club is its ability to publish Missions that engage enthusiastic community members. These Missions can be tailored to align with specific marketing goals, whether it’s generating buzz around a new product launch or encouraging customers to share their experiences. By fostering authentic posts from followers who genuinely support the brand, Club helps build trust and credibility, which are essential components of successful marketing strategies. The platform allows brands to infinitely scale their community, accommodating an unlimited number of engaged members without compromising the quality of interactions. Club also streamlines the management of ambassador marketing by automating manual tasks such as payment processing and reward distribution. This saves brands valuable time and reduces the stress associated with managing community engagement. Additionally, brands retain full control over their community, including the ability to determine who can join and participate in Missions, ensuring a curated and focused group of advocates. The mobile app for creators further enhances accessibility, allowing brands to connect with their community on-the-go and respond to engagement in real-time. Overall, Club is a user-friendly platform that combines community building, authentic engagement, and streamlined management. By utilising Club, brands can effectively turn their customers into loyal ambassadors, amplifying their reach and enhancing their marketing efforts through genuine connections and shared experiences. **Average Rating:** 4.7/5.0 **Total Reviews:** 107 #### How Do G2 Users Rate Club (formerly Brandbassador)? - **Ease of Use:** 8.9/10 (Category avg: 8.9/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) - **Ease of Admin:** 9.0/10 (Category avg: 9.0/10) - **Ease of Setup:** 8.8/10 (Category avg: 8.8/10) #### Who Is the Company Behind Club (formerly Brandbassador)? - **Seller:** [Club](https://www.g2.com/sellers/club) - **Year Founded:** 2017 - **HQ Location:** London, England - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb1d804adaff498047b99992336c33aa8a75f0760e21b885fba63b43367b97d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrandbassador%2F&secure%5Burl_type%5D=linkedin_company_website) 77 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Apparel & Fashion, Health, Wellness and Fitness - **Company Size:** 64% Small, 27% Medium #### What Do G2 Reviewers Say About Club (formerly Brandbassador)? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **easy campaign management** of Club, appreciating its intuitive interface and effective performance tracking. - Users find Club ideal for **activating multiple influencers** efficiently, leading to successful campaign outcomes. - Users praise the **powerful analytics dashboard** for providing clear insights to optimize ambassador campaigns effectively. - Users love the **automation features** of Club, simplifying ambassador management and enhancing overall campaign effectiveness. - Users value the **easy communication** features of Club, enhancing engagement and streamlining ambassador interactions effectively. ##### Cons - Users note that the **filtering issues** hinder their ability to effectively find and manage ambassadors on the platform. - Users feel that **influencer segmentation needs improvement** , yet appreciate the responsiveness to suggestions and new feature implementation. - Users find **integration issues** with Club, limiting seamless workflows and making it difficult to connect with other marketing tools. - Users note the **limited collaboration features** that hinder effective integration with other marketing tools and workflows. - Users note **limited customization** options in Club, finding the search features and tool integrations lacking for their needs. #### What Are Recent G2 Reviews of Club (formerly Brandbassador)? **["Great for managing many creators"](https://www.g2.com/survey_responses/club-formerly-brandbassador-review-12493822)** **Rating:** 5.0/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/club-formerly-brandbassador-review-12493822) **["Streamlined Influencer Collaboration Platform with Great Potential"](https://www.g2.com/survey_responses/club-formerly-brandbassador-review-10677591)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/club-formerly-brandbassador-review-10677591) #### What Are G2 Users Discussing About Club (formerly Brandbassador)? - [What is your experience with Brandbassador for influencer marketing, and how does it compare to other platforms?](https://www.g2.com/discussions/what-is-your-experience-with-brandbassador-for-influencer-marketing-and-how-does-it-compare-to-other-platforms) - [How do you structure a brand ambassador program?](https://www.g2.com/discussions/how-do-you-structure-a-brand-ambassador-program) - 1 comment - [What companies use BrandBassador?](https://www.g2.com/discussions/what-companies-use-brandbassador) - 1 comment - [What is BrandBassador app?](https://www.g2.com/discussions/what-is-brandbassador-app) - 5 comments - [How does BrandBassador work?](https://www.g2.com/discussions/how-does-brandbassador-work) - 1 comment ### [Friendbuy](https://www.g2.com/products/friendbuy/reviews) Friendbuy powers Loyalty and Referral Programs for high growth brands. Transform your customers into brand champions with cutting-edge referral and loyalty solutions. Get your best customers through word-of-mouth and increase lifetime value by fostering interactive experiences. Why choose Friendbuy? Achieve 20-30x return on investment, 5x faster conversions, 3-5x higher LTV and 20 - 40% repeat purchases. - Referral & Loyalty program automation and reward fulfillment - Fully customizable and on-brand - Unlimited rewardable events and tiered rewards - Personalized dashboards for your customers - Comprehensive analytics to track revenue and optimize performance - Premium onboarding services **Average Rating:** 4.3/5.0 **Total Reviews:** 56 #### How Do G2 Users Rate Friendbuy? - **Ease of Use:** 8.2/10 (Category avg: 8.9/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.5/10 (Category avg: 9.0/10) - **Ease of Setup:** 7.8/10 (Category avg: 8.8/10) #### Who Is the Company Behind Friendbuy? - **Seller:** [Friendbuy](https://www.g2.com/sellers/friendbuy) - **Year Founded:** 2010 - **HQ Location:** Los Angeles, CA - **Twitter:** @Friendbuy 6,012 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a69b32cfa8ab0cb7bf8c7927aa6acf3a3e59903c94f468ce64f1b0dd6b1ef5ea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2205628&secure%5Burl_type%5D=linkedin_company_website) 28 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Consumer Goods, Retail - **Company Size:** 59% Medium, 38% Small #### What Do G2 Reviewers Say About Friendbuy? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **fantastic customer support** from Friendbuy, appreciating their quick responses and helpful advice during setup. - Users value the **seamless referral process** and exceptional support from Friendbuy, enhancing customer engagement and satisfaction. - Users find Friendbuy **very user-friendly** , appreciating its seamless referral process and great customer support. - Users value the **exceptional customer support** from Friendbuy, noting their responsiveness and insightful assistance throughout the experience. - Users appreciate the **effective rewards program** of Friendbuy, enhancing customer retention and satisfaction effortlessly. ##### Cons - Users face **integration issues** with Friendbuy, needing external platforms like Klaviyo for customer communications and data. - Users report **limited reporting** capabilities, leading to discrepancies and reliance on external tools for customer insights. - Users report **poor reporting** dashboards in Friendbuy, leading to discrepancies and challenges in customer data management. - Users are frustrated by **poor account management and customer service** that lacks product knowledge and responsiveness. - Users find the **difficult setup** of Friendbuy a barrier due to complex integrations and required customizations. #### What Are Recent G2 Reviews of Friendbuy? **["A Seamless Referral Experience with Stellar Support"](https://www.g2.com/survey_responses/friendbuy-review-12187299)** **Rating:** 5.0/5.0 stars _— Joann B._ [Read full review](https://www.g2.com/survey_responses/friendbuy-review-12187299) **["Great referral/rewards platform with stellar customer support"](https://www.g2.com/survey_responses/friendbuy-review-11075503)** **Rating:** 5.0/5.0 stars _— Michael ._ [Read full review](https://www.g2.com/survey_responses/friendbuy-review-11075503) ### [Prefinery](https://www.g2.com/products/prefinery/reviews) Prefinery is a viral customer acquisition platform for product launches and word of mouth referral programs. **Average Rating:** 4.7/5.0 **Total Reviews:** 23 #### How Do G2 Users Rate Prefinery? - **Ease of Use:** 8.7/10 (Category avg: 8.9/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.8/10 (Category avg: 9.0/10) - **Ease of Setup:** 8.8/10 (Category avg: 8.8/10) #### Who Is the Company Behind Prefinery? - **Seller:** [Prefinery](https://www.g2.com/sellers/prefinery-c00416db-576e-430f-9fee-8a2614c97d5d) - **Year Founded:** 2007 - **HQ Location:** Austin, US - **Twitter:** @prefinery 264 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b5e06c35736843489e5df6f46765ca3bfa1d3f36b97f396ed515b94fcb69c299&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2725625%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Prefinery? **["Prefinery is pretty fine!"](https://www.g2.com/survey_responses/prefinery-review-4636028)** **Rating:** 4.5/5.0 stars _— Aditya S._ [Read full review](https://www.g2.com/survey_responses/prefinery-review-4636028) **["Turning Product Interest Into a Structured Referral Machine"](https://www.g2.com/survey_responses/prefinery-review-12600017)** **Rating:** 5.0/5.0 stars _— Manoharan R._ [Read full review](https://www.g2.com/survey_responses/prefinery-review-12600017) #### What Are G2 Users Discussing About Prefinery? - [What is Prefinery used for?](https://www.g2.com/discussions/what-is-prefinery-used-for) ### [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating with your CRM and marketing automation platform to guide members through the entire customer journey. **Average Rating:** 4.4/5.0 **Total Reviews:** 388 #### How Do G2 Users Rate Influitive? - **Ease of Use:** 8.6/10 (Category avg: 8.9/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.4/10 (Category avg: 9.0/10) - **Ease of Setup:** 7.7/10 (Category avg: 8.8/10) #### Who Is the Company Behind Influitive? - **Seller:** [Jigsaw Interactive](https://www.g2.com/sellers/jigsaw-interactive) - **Year Founded:** 2008 - **HQ Location:** Alpharetta, GA - **Twitter:** @JigsawInteract 2,025 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7132f8ad365ac54efdc7529949a5ab128e8716986c14a5f60cff8d4922bc5004&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjigsaw-interact%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Customer Marketing Manager, Customer Advocacy Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 49% Medium, 42% Large #### What Do G2 Reviewers Say About Influitive? _AI-generated summary from verified user reviews_ ##### Pros - Users find Influitive to be **extremely user-friendly** , simplifying the process of managing events and engaging with their community. - Users love Influitive for its **strong community engagement** , fostering connections and rewarding participation effectively. - Users find the **competition fun** aspect of Influitive enjoyable, enhancing engagement and ease of use for newcomers. - Users value the **engaging interactivities** of Influitive, enhancing customer participation and feedback collection seamlessly. - Users appreciate the **intuitive design** of Influitive, enabling easy connections and meaningful relationships with their community. ##### Cons - Users report occasional **bugs in the program** that disrupt functionality and complicate the user experience. - Users note that **limited features** like the mobile app and notification systems hinder overall user experience. - Users feel that the **mobile application and notification systems** of Influitive could use significant improvement for better usability. - Users find **reporting navigation difficult** , noting issues and bugs that hinder effective use of the platform. - Users often face **software bugs** that cause delays in reporting and hinder the overall user experience. #### What Are Recent G2 Reviews of Influitive? **["Great vendor!"](https://www.g2.com/survey_responses/influitive-review-9044891)** **Rating:** 5.0/5.0 stars _— Verified User in Computer & Network Security_ [Read full review](https://www.g2.com/survey_responses/influitive-review-9044891) **["The clear leader in Customer advocacy platform space, and for good reason"](https://www.g2.com/survey_responses/influitive-review-8210020)** **Rating:** 4.5/5.0 stars _— Dean S._ [Read full review](https://www.g2.com/survey_responses/influitive-review-8210020) - [‹ Prev‹ Prev](/categories/customer-advocacy/small-business?order=g2_score#product-list) - [1](/categories/customer-advocacy/small-business?order=g2_score#product-list) - 2 - Next ›Next › Spotlight Categories [Time Tracking Software](https://www.g2.com/categories/time-tracking-software) [Remote Monitoring & Management (RMM) Software](https://www.g2.com/categories/remote-monitoring-management-rmm) [CMMS Software](https://www.g2.com/categories/cmms) [Online Community Management Software](https://www.g2.com/categories/online-community-management) [Experience Management Software](https://www.g2.com/categories/experience-management) Similar Categories - [Employee Advocacy](/categories/employee-advocacy) [Browse Customer Advocacy Themes](/categories/customer-advocacy/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated Products classified in the overall Customer Advocacy category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Customer Advocacy to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Customer Advocacy category. In addition to qualifying for inclusion in the Customer Advocacy Software category, to qualify for inclusion in the Small Business Customer Advocacy Software category, a product must have at least 10 reviews left by a reviewer from a small business. Show More