# Melhor Software de Publicidade Multicanal

## How Many Software de Publicidade Multicanal Products Does G2 Track?

**Total Products under this Category:** 199

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** GoMarble AI (+5.56%) - Among all products in this category, GoMarble AI recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Software de Publicidade Multicanal Products?

**Por que você pode confiar nos rankings de software do G2:**

- 30 Analistas e Especialistas em Dados
- 13,300+ Avaliações Autênticas
- 199+ Produtos
- Rankings Imparciais

Os rankings de software da G2 são baseados em avaliações de usuários verificadas, moderação rigorosa e uma metodologia de pesquisa consistente mantida por uma equipe de analistas e especialistas em dados. Cada produto é medido usando os mesmos critérios transparentes, sem colocação paga ou influência de fornecedores. Embora as avaliações reflitam experiências reais dos usuários, que podem ser subjetivas, elas oferecem insights valiosos sobre como o software funciona nas mãos de profissionais. Juntos, esses dados alimentam o G2 Score, uma maneira padronizada de comparar ferramentas dentro de cada categoria.

## G2 Grid® for Software de Publicidade Multicanal
 ![G2 Grid® for Software de Publicidade Multicanal plotting products by satisfaction and market presence](https://www.g2.com/pt/categories/cross-channel-advertising/grids.png?focus%5B%5D=1393260&focus%5B%5D=5910&focus%5B%5D=19103&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=3026&focus%5B%5D=54066&focus%5B%5D=5974)

Highlighted products: Adobe Real-Time CDP, StackAdapt, Bloomreach, Facebook for Business, LocaliQ, AdRoll, AdRoll ABM (Formerly RollWorks), e Prisma.

Underlying data: [Grid® JSON](https://www.g2.com/pt/categories/cross-channel-advertising/grids.json?focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=stackadapt&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=adroll&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=prisma-mediaocean)

**Sponsored**

### SalesIntel

SalesIntel é a plataforma de geração de pipeline para equipes de GTM. Ajudamos as equipes de vendas e marketing a encontrar contas que correspondam ao seu perfil de cliente ideal, a identificar os sinais de compra que mostram quem está no mercado e a usar agentes de IA para automatizar o trabalho manual de prospecção. Isso dá às equipes mais tempo para se concentrarem no que os humanos fazem de melhor: construir relacionamentos com os prospects. Tudo funciona com base em dados B2B verificados por humanos. Em vez de adivinhar quais contas priorizar, as equipes obtêm contatos verificados, detalhes profundos sobre a empresa e tecnográficos, e sinais de compra em tempo real, para que cada conta e contato seja enriquecido com o contexto necessário para engajar no momento certo. Com essa base de dados e sinais em vigor, os agentes de IA assumem tarefas repetitivas de GTM, como priorização de contas, pesquisa e enriquecimento. Eles filtram as contas que correspondem ao ICP de uma equipe, depois destacam os leads certos para o representante certo, cadência ou registro de CRM, reduzindo o tempo gasto na busca por informações. As capacidades principais do SalesIntel incluem: Gestão de Dados: dados de contato e empresa verificados por humanos que mantêm os registros de CRM precisos e atualizados. Modelagem de ICP: ferramentas para definir, refinar e enriquecer um perfil de cliente ideal para que as equipes saibam exatamente quem direcionar. Gestão de Leads Inbound: enriquecimento no momento em que um lead se converte, para que o contexto flua diretamente para os fluxos de trabalho existentes. Priorização de Outbound: priorização de contas nomeadas sincronizada com Salesforce e HubSpot, emparelhada com um construtor de fluxo de trabalho sem código para criar ações acionadas por sinais. Execução de GTM: ferramentas que transformam inteligência de conta e sinal em publicidade e alcance direcionados. Juntas, essas capacidades dão às equipes de vendas e marketing uma visão compartilhada dos mesmos dados, dos mesmos sinais e das mesmas contas, ajudando-as a construir pipeline com menos trabalho manual e mais contexto informado ao longo da jornada de compra.

[Visitar site](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=289&secure%5Bchosen_at%5D=2026-08-13T17%3A17%3A37Z&secure%5Bdisplayable_resource_id%5D=497&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=66769&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=66769&secure%5Bresource_id%5D=289&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fpt%2Fcategories%2Fcross-channel-advertising&secure%5Btoken%5D=9d38f02c45cca30bb8de2d2c3c4e838f52efe93240bbe4e9fd60de82266486b4&secure%5Burl%5D=https%3A%2F%2Fsalesintel.io%2Fpipeline-generation%2F%3Futm_campaign%3D%26utm_source%3Dg2%26utm_medium%3Dreferral&secure%5Burl_type%5D=custom_url)

### [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

**Average Rating:** 4.6/5.0

**Total Reviews:** 769

#### How Do G2 Users Rate Bloomreach?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.4/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Bloomreach?

- **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach)
- **Company Website:** www.bloomreach.com
- **Year Founded:** 2009
- **HQ Location:** Mountain View, CA
- **Twitter:** @bloomreach\_tm  
10,400 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,140 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 49% Medium, 28% Small

#### What Do G2 Reviewers Say About Bloomreach?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Bloomreach, enabling seamless access to insights and effective marketing orchestration.
- Users appreciate the **intuitive ease of use** and powerful insights provided by Bloomreach’s reporting tools.
- Users appreciate the **intuitive segmentation and targeting** capabilities of Bloomreach, enhancing their customer engagement significantly.
- Users highly praise the **outstanding customer support** from Bloomreach, noting their responsiveness and helpfulness in every issue.
- Users find Bloomreach to have a **highly intuitive interface** , making it easy for teams to utilize effectively.

##### Cons

- Users find the **steep learning curve** of Bloomreach frustrating, impacting efficiency and overall user-friendliness.
- Users find **limited features** in Bloomreach, particularly with searchable fields and email design options affecting overall capability.
- Users face **missing features** in Bloomreach, affecting searchable fields and report data downloads, necessitating workarounds.
- Users experience a **challenging learning curve** with Bloomreach, requiring time and support to navigate its complexity.
- Users find the **difficult learning curve** of Bloomreach challenging, requiring time and proper onboarding for effective use.

#### What Are Recent G2 Reviews of Bloomreach?

**["Discovery Dashboard and Merchandising Rules Made Campaign Tweaks Fast"](https://www.g2.com/survey_responses/bloomreach-review-13250340)**

**Rating:** 4.5/5.0 stars

_— Daniel C._

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-13250340)

**["Bloomreach Still Shines Years Later"](https://www.g2.com/survey_responses/bloomreach-review-7757853)**

**Rating:** 5.0/5.0 stars

_— Denise R._

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853)

#### What Are G2 Users Discussing About Bloomreach?

- [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments

### [StackAdapt](https://www.g2.com/products/stackadapt/reviews)

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

**Average Rating:** 4.7/5.0

**Total Reviews:** 889

#### How Do G2 Users Rate StackAdapt?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind StackAdapt?

- **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt)
- **Company Website:** www.stackadapt.com
- **Year Founded:** 2014
- **HQ Location:** Ontario
- **Twitter:** @StackAdapt  
2,579 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a873152cac8cbf5ad9845ab50fb5f25bbb0bd3e62d97fa7e045eab9cedc2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5045143%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,807 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Digital Strategist
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 62% Small, 32% Medium

#### What Do G2 Reviewers Say About StackAdapt?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management.
- Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management.
- Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights.
- Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively.
- Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management.

##### Cons

- Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management.
- Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization.
- Users find the **budget management** process complex and the billing limits frustrating for effective financial planning.
- Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access.
- Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data.

#### What Are Recent G2 Reviews of StackAdapt?

**["Driving Performance with Confidence"](https://www.g2.com/survey_responses/stackadapt-review-13186802)**

**Rating:** 5.0/5.0 stars

_— Isabelle L._

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-13186802)

**["Easy Campaign Setup with Dependable Results—even for Niche Targeting"](https://www.g2.com/survey_responses/stackadapt-review-13220747)**

**Rating:** 4.0/5.0 stars

_— Andrew L._

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-13220747)

#### What Are G2 Users Discussing About StackAdapt?

- [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment

### [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews)

Built on Adobe Experience Platform, Adobe Real-Time CDP harmonizes customer and account data across any source—from zero- to third-party data—and uses AI to intelligently build, manage, and activate audiences in real time. By transforming fragmented data into a foundation for relevant experiences, Real-Time CDP enables in-the-moment, privacy-conscious personalization helping B2C and B2B brands effectively engage with customers at every step of the lifecycle. Features include: Flexible connectivity: Activate customer data directly from your existing warehouse for real-time, personalized experiences without the need to move or copy underlying datasets. Create and enrich high-value audiences directly from your data warehouse and combine them with continuously ingested internal and external data sources. Unify comprehensive data sources: Securely ingest and unify zero-, first-, and cookieless third-party data, including insights from trusted second-party sources for in-the-moment engagement and personalization. Harmonized data: With Real-Time CDP, you can connect and normalize online, offline, and pseudonymous customer data to create unified B2B and B2C profiles and audiences in one platform. From this foundation, Real-Time CDP automatically denormalizes and materializes data optimized for real-time decisioning, personalization engagement with customers and prospects. Real-Time CDP provides standardized, cleaned and monitored data, harmonized profiles as well as self service tools and templates to help teams and agents act more quickly Intelligent audience management: Stand up and optimize campaigns with tools to create and segment audience and customer profiles in real time — all enriched with diverse data sources and powered with AI insights. This includes a centralized interface to create and manage audiences and insights complete with natural-language prompts. Deep, actionable insights into audience behaviors and campaign performance as well as enrichment from second and third party partner data for enhanced activation across channels f Data governance: confidentially manage data with data usage policies across teams ensuring that sensitive data is only used in appropriate ways that align with organizational policies and privacy regulations. Determine which users and teams can access specific types of data and actions, limiting risk and exposure Full funnel activation: reach new customers, deliver personalization engagement in real-time across every channel with in the moment experience activation at scale, and cross-channel journeys using pre-built and productized integrations.

**Average Rating:** 4.1/5.0

**Total Reviews:** 179

#### How Do G2 Users Rate Adobe Real-Time CDP?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.7/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.4/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.4/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Adobe Real-Time CDP?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Computer Software
- **Company Size:** 33% Large, 31% Small

#### What Do G2 Reviewers Say About Adobe Real-Time CDP?

_AI-generated summary from verified user reviews_

##### Pros

- Users admire the **ease of use** of Adobe Real-Time CDP, simplifying setup and enhancing workflow efficiency effectively.
- Users value the **real-time personalization** of Adobe Real-Time CDP, enhancing customer engagement and retention strategies effectively.
- Users appreciate the **centralized data management** of Adobe Real-Time CDP, enabling efficient insights and real-time decision making.
- Users appreciate the **real-time data insights** from Adobe Real-Time CDP, enabling quick, informed decisions for marketing strategies.
- Users value the **seamless integrations** of Adobe Real-Time CDP with other Adobe products, enhancing data connectivity and efficiency.

##### Cons

- Users find the **steep learning curve** of Adobe Real-Time CDP challenging, especially for non-technical individuals.
- Users find the **complex setup** of Adobe Real-Time CDP challenging and time-consuming, complicating daily usage and navigation.
- Users face a **difficult setup** with Adobe Real-Time CDP, requiring extensive configuration for effective integration and use.
- Users find the **high cost** of Adobe Real-Time CDP to be a significant barrier for smaller businesses.
- Users highlight a **steep learning curve** , making initial setup and integration challenging for new users.

#### What Are Recent G2 Reviews of Adobe Real-Time CDP?

**["Powerful Data Tool with a Steep Learning Curve"](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-13159654)**

**Rating:** 4.0/5.0 stars

_— Nooruddin S._

[Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-13159654)

**["Powerful Micro-Targeting and Unified Customer Profiles"](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239)**

**Rating:** 4.5/5.0 stars

_— Philip H._

[Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239)

### [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,393

#### How Do G2 Users Rate Facebook for Business?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 6.6/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Facebook for Business?

- **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc)
- **Year Founded:** 2008
- **HQ Location:** Menlo Park, CA
- **Twitter:** @Meta  
9,891,711 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ddd5ae494d43c8871a4a073a634fa2f05131a85b5f7f4df13a9fc1cffa0ec84&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeta%2F&secure%5Burl_type%5D=linkedin_company_website)  
158,764 employees on LinkedIn®
- **Ownership:** NASDAQ: META

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 67% Small, 26% Medium

#### What Do G2 Reviewers Say About Facebook for Business?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly.
- Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses.
- Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction.
- Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement.
- Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease.

##### Cons

- Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement.
- Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction.
- Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges.
- Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience.
- Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management.

#### What Are Recent G2 Reviews of Facebook for Business?

**["Easy-to-Use Hub for Managing Multiple FB Pages"](https://www.g2.com/survey_responses/facebook-for-business-review-13240654)**

**Rating:** 4.5/5.0 stars

_— Sohail A._

[Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-13240654)

**["Strong Targeting and High ROI with Smooth Meta Integrations"](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)**

**Rating:** 4.0/5.0 stars

_— Mrudu P._

[Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)

#### What Are G2 Users Discussing About Facebook for Business?

- [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments
- [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments

### [LocaliQ](https://www.g2.com/products/localiq/reviews)

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,064

#### How Do G2 Users Rate LocaliQ?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind LocaliQ?

- **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co)
- **Company Website:** www.gannett.com
- **Year Founded:** 1906
- **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65dc8c58123a4e0b1575ef00b11f1e89f596276532208c053019987fa8bf6ce2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgannett%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,795 employees on LinkedIn®
- **Ownership:** NYSE: GCI

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 25% Medium

#### What Do G2 Reviewers Say About LocaliQ?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **dedicated customer support** from LocaliQ, enhancing their experience with personalized assistance and effective campaigns.
- Users value the **personalized support** from LocaliQ, appreciating their consistent communication and genuine commitment to success.
- Users appreciate the **dedicated support team** of LocaliQ, enhancing campaign implementation and overall success.
- Users value the **business growth capabilities** of LocaliQ, effectively enhancing lead management and advertising outreach.
- Users value the **ease of use** of LocaliQ, which streamlines workflows and simplifies campaign management for businesses.

##### Cons

- Users find LocaliQ to be **expensive** , with high costs leading to unsatisfactory lead generation and financial strain.
- Users note the **high costs** of LocaliQ, making it challenging for small businesses to justify the expenses.
- Users express concern over **limited features** , citing vague metrics and lack of innovation in supporting business growth.
- Users express concerns over **poor customer support** , citing slow email responses and lack of effective communication.
- Users report **poor sales performance** from LocaliQ, feeling misled about lead generation and facing communication issues.

#### What Are Recent G2 Reviews of LocaliQ?

**["A Trusted Partner in Growing My Business"](https://www.g2.com/survey_responses/localiq-review-13170809)**

**Rating:** 5.0/5.0 stars

_— Michael W._

[Read full review](https://www.g2.com/survey_responses/localiq-review-13170809)

**["Across the Board campaigns for online advertisers."](https://www.g2.com/survey_responses/localiq-review-13177634)**

**Rating:** 4.0/5.0 stars

_— Rob A._

[Read full review](https://www.g2.com/survey_responses/localiq-review-13177634)

#### What Are G2 Users Discussing About LocaliQ?

- [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for)
- [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment
- [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote
- [What happened to ThriveHive?](https://www.g2.com/discussions/what-happened-to-thrivehive) - 1 comment
- [What does ThriveHive do?](https://www.g2.com/discussions/what-does-thrivehive-do) - 1 comment

### [AdRoll](https://www.g2.com/products/adroll/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

**Average Rating:** 4.1/5.0

**Total Reviews:** 765

#### How Do G2 Users Rate AdRoll?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.0/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind AdRoll?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About AdRoll?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing.
- Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting.
- Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels.
- Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration.
- Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability.

##### Cons

- Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns.
- Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll.
- Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs.
- Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets.
- Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement.

#### What Are Recent G2 Reviews of AdRoll?

**["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)**

**Rating:** 4.0/5.0 stars

_— Raad S._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13128954)

**["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)**

**Rating:** 4.0/5.0 stars

_— Muhammed Kawsar A._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13138681)

#### What Are G2 Users Discussing About AdRoll?

- [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment
- [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment

### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

**Average Rating:** 4.3/5.0

**Total Reviews:** 652

#### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Medium, 27% Small

#### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support.
- Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey.
- Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels.
- Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns.
- Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process.

##### Cons

- Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology.
- Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use.
- Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation.
- Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting.
- Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)**

**Rating:** 5.0/5.0 stars

_— Sandra T._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)

**["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)**

**Rating:** 5.0/5.0 stars

_— Rob Y._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)

#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)

### [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)

As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information.

**Average Rating:** 4.0/5.0

**Total Reviews:** 426

#### How Do G2 Users Rate Prisma?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.0/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.1/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Prisma?

- **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean)
- **Company Website:** www.mediaocean.com
- **Year Founded:** 1967
- **HQ Location:** New York, NY
- **Twitter:** @TeamMediaocean  
9,812 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,157 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Assistant Media Planner, Media Planner
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 50% Large, 38% Medium

#### What Do G2 Reviewers Say About Prisma?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Prisma to be **easy to use and navigate** , appreciating the organized data and daily functionality.
- Users value the **efficiency** of Prisma, appreciating its streamlined approval process that enhances accuracy and job optimization.
- Users value the **streamlined campaign management** features of Prisma, enhancing organization and minimizing manual follow-ups.
- Users value the **intuitive navigation** of Prisma, finding it visually clear and easy to use.
- Users praise Prisma's **clear and easy-to-navigate interface** , enhancing their experience in media planning and budgeting.

##### Cons

- Users find the **slow performance** of Prisma frustrating, affecting usability and campaign creation efficiency.
- Users experience **error issues** with Prisma, including slow load times and lost changes during data entry.
- Users find the **functionality limitations** of Prisma frustrating, highlighting a steep learning curve and UI clunkiness.
- Users face frequent **technical issues** with Prisma, causing frustration during invoice uploads and data reconciliation.
- Users find Mediaocean **not user-friendly** , citing non-intuitive design and quirks that complicate the learning process.

#### What Are Recent G2 Reviews of Prisma?

**["Essential for Campaign Billing, But Support Needs Improvement"](https://www.g2.com/survey_responses/prisma-review-11841592)**

**Rating:** 5.0/5.0 stars

_— GAURAV K._

[Read full review](https://www.g2.com/survey_responses/prisma-review-11841592)

**["Prisma: Essential Tool for Streamlined Campaign Budget Management"](https://www.g2.com/survey_responses/prisma-review-11803323)**

**Rating:** 5.0/5.0 stars

_— Saurav K._

[Read full review](https://www.g2.com/survey_responses/prisma-review-11803323)

#### What Are G2 Users Discussing About Prisma?

- [What is Mediaocean used for?](https://www.g2.com/discussions/what-is-mediaocean-used-for)

### [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews)

From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. Vendasta’s AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered. Visit our Trust Center at trust.vendasta.com for security documentation, compliance certifications, and data privacy details.

**Average Rating:** 4.5/5.0

**Total Reviews:** 534

#### How Do G2 Users Rate Vendasta AI Platform?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.1/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.4/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Vendasta AI Platform?

- **Seller:** [Vendasta](https://www.g2.com/sellers/vendasta)
- **Company Website:** www.vendasta.com
- **Year Founded:** 2008
- **HQ Location:** Saskatchewan
- **Twitter:** @Vendasta  
3,930 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6544d4f9729fc9e50198db32a7076ab16ab3af165e6fcdb3dd871aa2845ce6e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F203666%2F&secure%5Burl_type%5D=linkedin_company_website)  
745 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Management Consulting
- **Company Size:** 84% Small, 10% Medium

#### What Do G2 Reviewers Say About Vendasta AI Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **intuitive design and outstanding support** of the Vendasta AI Platform, enhancing service delivery and client satisfaction.
- Users value the **outstanding customer support** team at Vendasta, ensuring responsive and knowledgeable assistance for their needs.
- Users find the **ease of use** of the Vendasta AI Platform enhances efficiency and client engagement effortlessly.
- Users value the **all-in-one dashboard** of Vendasta AI Platform, making management of SEO and marketing tools seamless.
- Users admire the **efficiency** of Vendasta AI Platform, significantly reducing manual tasks and enhancing productivity.

##### Cons

- Users find the **learning curve steep** , with complexities in integrations and automations that hinder easier usage.
- Users find Vendasta AI Platform has **limited features** and complicated onboarding, making it hard to fully utilize.
- Users find the **difficult learning curve** challenging, particularly with integrations that can be overwhelming and complex.
- Users express frustration over **missing features** , such as improved proposals and effective project management within the Vendasta AI Platform.
- Users find the **complexity of integrations and automations** frustrating, leading to challenges in setup and execution.

#### What Are Recent G2 Reviews of Vendasta AI Platform?

**["Amazing AI Assistants, Simple to Use, and Fairly Priced"](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105)**

**Rating:** 5.0/5.0 stars

_— Carl B._

[Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105)

**["Revolutionized Our Client AI Integration"](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)**

**Rating:** 5.0/5.0 stars

_— Chris H._

[Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)

#### What Are G2 Users Discussing About Vendasta AI Platform?

- [How has CalendarHero improved your scheduling processes, and what features do you find most useful?](https://www.g2.com/discussions/how-has-calendarhero-improved-your-scheduling-processes-and-what-features-do-you-find-most-useful) - 1 comment
- [What is Vendasta used for?](https://www.g2.com/discussions/what-is-vendasta-used-for)
- [What is About.Me used for?](https://www.g2.com/discussions/what-is-about-me-used-for)
- [What is MatchCraft's AdVantage used for?](https://www.g2.com/discussions/what-is-matchcraft-s-advantage-used-for)
- [How do you automate zoom?](https://www.g2.com/discussions/calendarhero-how-do-you-automate-zoom) - 1 comment

### [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

**Average Rating:** 4.4/5.0

**Total Reviews:** 178

#### How Do G2 Users Rate The Trade Desk?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind The Trade Desk?

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk  
20,680 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,738 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 43% Medium, 30% Small

#### What Do G2 Reviewers Say About The Trade Desk?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management.
- Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes.
- Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics.
- Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach.
- Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools.

##### Cons

- Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising.
- Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners.
- Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform.
- Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns.
- Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed.

#### What Are Recent G2 Reviews of The Trade Desk?

**["More Control and Real-Time Campaign Adjustments with The Trade Desk"](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)**

**Rating:** 4.5/5.0 stars

_— Nijat I._

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)

**["Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP"](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)**

**Rating:** 4.0/5.0 stars

_— sai v._

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)

#### What Are G2 Users Discussing About The Trade Desk?

- [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model)
- [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai)
- [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google)
- [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do)

### [Fluency](https://www.g2.com/products/fluency-fluency/reviews)

Fluency is the Agentic Advertising Operating System (OS) that enables agencies and in-house teams to put AI to work to automate paid media execution across every major channel. The platform centralizes campaign creation, budget management, reporting and compliance into a single system, so advertisers can scale their operations and reliably run campaigns with the same precision every time. With AI governance across every paid channel, including the walled gardens and the open web, Fluency manages more than $3 billion in annual ad spend. This includes more than 250,000 monthly campaigns for 150 agencies across more than 50,000 locations. The company raised a $40 million Series A in 2025 and ranked No. 1,278 on the Inc. 5000 in 2025, its third consecutive year on the list. With a founding team that has worked in online advertising since 1998, Fluency holds certified partnerships with major ad publishers and was named a finalist for Technology Innovation in the 2024 Amazon Ads Partner Awards.

**Average Rating:** 4.3/5.0

**Total Reviews:** 304

#### How Do G2 Users Rate Fluency?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.5/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Fluency?

- **Seller:** [Fluency](https://www.g2.com/sellers/fluency)
- **Company Website:** www.fluency.inc
- **Year Founded:** 2017
- **HQ Location:** Burlington, Vermont
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7446832b2a462a9fcfd67d871d34cccc290944a987ed5f718bbdb677b3e0d880&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffluencyinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
142 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Analyst, Marketing Manager
- **Top Industries:** Marketing and Advertising, Automotive
- **Company Size:** 53% Medium, 24% Small

#### What Do G2 Reviewers Say About Fluency?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Fluency, finding its dashboard and setup process very intuitive.
- Users value the **efficiency** of Fluency, enjoying streamlined management and significant time savings on campaign tasks.
- Users appreciate the **efficient budget management** in Fluency, streamlining campaign controls and ensuring effective ad spend allocation.
- Users value the **efficiency of Fluency's centralized campaign management** , streamlining processes and enhancing budget control across platforms.
- Users appreciate the **time-saving features** of Fluency, allowing them to focus on performance instead of tedious tasks.

##### Cons

- Users note a **learning curve** with Fluency, complicating navigation and task execution compared to more familiar platforms.
- Users report **software bugs** in Fluency that lead to frustration, delays, and issues with notifications and saving changes.
- Users find the **steep learning curve** of Fluency challenging, particularly without clear documentation and onboarding support.
- Users experience **navigation issues** in Fluency, finding it confusing to manage campaigns and switch assets efficiently.
- Users report persistent **error issues** in Fluency, with inadequate support and frustrating changes complicating their experience.

#### What Are Recent G2 Reviews of Fluency?

**["Automation-Driven Efficiency with Some Bugs"](https://www.g2.com/survey_responses/fluency-review-10495784)**

**Rating:** 4.5/5.0 stars

_— James M._

[Read full review](https://www.g2.com/survey_responses/fluency-review-10495784)

**["Comprehensive Reporting and Attribution That Drives Actionable Insights"](https://www.g2.com/survey_responses/fluency-review-13087220)**

**Rating:** 4.0/5.0 stars

_— Mackenzie B._

[Read full review](https://www.g2.com/survey_responses/fluency-review-13087220)

### [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

**Average Rating:** 4.2/5.0

**Total Reviews:** 188

#### How Do G2 Users Rate Quantcast Platform?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Quantcast Platform?

- **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast)
- **Company Website:** www.quantcast.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @Quantcast  
10,210 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website)  
533 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Programmatic Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 40% Medium, 33% Small

#### What Do G2 Reviewers Say About Quantcast Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management.
- Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively.
- Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience.
- Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management.
- Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly.

##### Cons

- Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing.
- Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency.
- Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data.
- Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data.
- Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow.

#### What Are Recent G2 Reviews of Quantcast Platform?

**["Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance"](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)**

**Rating:** 5.0/5.0 stars

_— Michelle M._

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)

**["CPA Improvement Across Our Funnel with Quantcast"](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)**

**Rating:** 4.5/5.0 stars

_— Alex J._

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)

#### What Are G2 Users Discussing About Quantcast Platform?

- [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for)
- [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public)
- [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost)
- [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote

### [Smarter Ecommerce](https://www.g2.com/products/smarter-ecommerce/reviews)

Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising. The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to deliver data-informed advertising strategies. Dynamic Segments allow retailers to optimize for business outcomes such as profitability (POAS), average order value (AOV), and revenue growth, maintaining control over business priorities even as advertising platforms become more automated and less transparent.. The platform's predictive AI adjusts Target ROAS and allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. Detailed product and campaign insights provide transparency into how automated campaigns perform, helping PPC teams govern AI effectively and see what's happening inside the "black box”. By automating routine PPC tasks and centralizing management across Google and Microsoft Ads, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on strategic oversight, data quality, and profit optimization, while automation manages campaign execution aligned with live business goals. In addition to its platform, smec delivers full-service agency support across Google, Microsoft, Meta, and programmatic channels, offering full-funnel strategy, data engineering, conversion tracking, and marketing analytics. This combination of technology, data, and expertise positions smec as a trusted partner for scaling ecommerce performance. Founded in 2007, Smarter Ecommerce is recognized as a Google Premier Partner, was named a Google Ads Impact Award Finalist in 2025 and is a three-time Microsoft Retail Partner of the Year. smec currently manages over €500 Million in annual ad spend, driving more than €15 Billion in ecommerce revenue for over 350 global retail clients, including THG, Snipes, REWE, Decathlon, River Island, Miami Heat, Shade Station, Mountain Warehouse, EMAG and Intersport.

**Average Rating:** 4.7/5.0

**Total Reviews:** 82

#### How Do G2 Users Rate Smarter Ecommerce?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Smarter Ecommerce?

- **Seller:** [Smarter Ecommerce GmbH](https://www.g2.com/sellers/smarter-ecommerce-gmbh)
- **Year Founded:** 2007
- **HQ Location:** Linz, Austria
- **Twitter:** @smec  
1,626 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b6985c0a7281b111fe7e54dcc5119cf415ba00d836364b0a4e7db05c0feaff1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmarter-ecommerce-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
88 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 49% Medium, 32% Small

#### What Are Recent G2 Reviews of Smarter Ecommerce?

**["AI-supported Google Ads Optimization"](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403)**

**Rating:** 4.5/5.0 stars

_— Norman W._

[Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403)

**["Reliable partner for scaling Google Ads performance with expert support"](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586)**

**Rating:** 5.0/5.0 stars

_— Franziska N._

[Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586)

#### What Are G2 Users Discussing About Smarter Ecommerce?

- [What is Smarter Ecommerce used for?](https://www.g2.com/discussions/what-is-smarter-ecommerce-used-for)

### [FCC Ads Manager](https://www.g2.com/products/fcc-ads-manager/reviews)

Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functions including rich media display, native catalog ads & search keyword targeting ( PLA & PCA format). Combine this with the powerful attribution funnel and the advanced audience manager for display ads and you have the complete retail media solution that can help you grow ad revenues and conversions by 5X or more!

**Average Rating:** 4.3/5.0

**Total Reviews:** 68

#### How Do G2 Users Rate FCC Ads Manager?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.2/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind FCC Ads Manager?

- **Seller:** [Flipkart Commerce Cloud](https://www.g2.com/sellers/flipkart-commerce-cloud)
- **Year Founded:** 2007
- **HQ Location:** Bangalore, IN
- **Twitter:** @Flipkart  
2,862,381 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9665fcff2281a55fd22d44de447c07ec0583176282fa55656dfc275a494af0ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflipkart%2F&secure%5Burl_type%5D=linkedin_company_website)  
95,817 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Apparel & Fashion
- **Company Size:** 48% Small, 45% Medium

#### What Are Recent G2 Reviews of FCC Ads Manager?

**["Ideal Interface for Ads"](https://www.g2.com/survey_responses/fcc-ads-manager-review-8493433)**

**Rating:** 5.0/5.0 stars

_— Devender K._

[Read full review](https://www.g2.com/survey_responses/fcc-ads-manager-review-8493433)

**["Top recommended Ads Manager for Ecommerce"](https://www.g2.com/survey_responses/fcc-ads-manager-review-9628667)**

**Rating:** 5.0/5.0 stars

_— Vinayak S._

[Read full review](https://www.g2.com/survey_responses/fcc-ads-manager-review-9628667)

### [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

**Average Rating:** 4.0/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate Zeta Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.7/10 (Category avg: 8.5/10)
- **Quality of Support:** 7.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Zeta Marketing Platform?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** zetaglobal.com
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Medium, 38% Large

#### What Do G2 Reviewers Say About Zeta Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience.
- Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration.
- Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance.
- Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward.
- Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market.

##### Cons

- Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners.
- Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience.
- Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience.
- Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively.
- Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface.

#### What Are Recent G2 Reviews of Zeta Marketing Platform?

**["Streamlined Email Campaigns with Room for Improvement"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)**

**Rating:** 4.0/5.0 stars

_— Max R._

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)

**["Simple, Intuitive ESP for Managing Campaigns and Analytics"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)**

**Rating:** 4.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)

#### What Are G2 Users Discussing About Zeta Marketing Platform?

- [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost)
- [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company)
- [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do)
- [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta)

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[Browse Publicidade Multicanal Themes](/pt/categories/cross-channel-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Pesquisado e escrito por [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 9, 2026

O software de publicidade multicanal permite que as empresas planejem, gerenciem e otimizem campanhas de publicidade paga em três ou mais canais digitais, incluindo busca, display, mobile, social e vídeo, através de uma única plataforma, dando aos profissionais de marketing acesso a uma variedade maior de públicos e aos benefícios únicos de cada canal.

### Capacidades Principais do Software de Publicidade Multicanal

Para se qualificar para inclusão na categoria de Publicidade Multicanal, um produto deve:

- Gerenciar e veicular anúncios em três ou mais dos seguintes canais de publicidade digital: busca, display, mobile, social, vídeo
- Oferecer recursos para fazer upload ou criar anúncios online
- Fornecer fluxos de trabalho para gerenciar e trafegar anúncios de forma eficaz dentro da plataforma
- Acompanhar métricas de sucesso chave, incluindo alcance, conversões e ROAS

### Casos de Uso Comuns para Software de Publicidade Multicanal

Equipes de marketing internas e agências de publicidade usam software de publicidade multicanal para diversificar e unificar suas estratégias de publicidade digital. Casos de uso comuns incluem:

- Executar campanhas coordenadas em busca, social e display a partir de uma única interface de gerenciamento
- Comprar anúncios em tempo real através de capacidades integradas de plataforma do lado da demanda (DSP)
- Acompanhar e relatar métricas unificadas de ROAS e conversão em todos os canais ativos

### Como o Software de Publicidade Multicanal Difere de Outras Ferramentas

As plataformas de publicidade multicanal consolidam o que as ferramentas de canal individual lidam separadamente, incluindo [busca paga](https://www.g2.com/pt/categories/paid-search-advertising), [display](https://www.g2.com/pt/categories/display-advertising), [mobile](https://www.g2.com/pt/categories/mobile-advertising) e [publicidade em vídeo](https://www.g2.com/pt/categories/video-advertising), em um fluxo de trabalho unificado. Elas também podem integrar-se com uma [plataforma do lado da demanda (DSP)](https://www.g2.com/pt/categories/demand-side-platform-dsp) para compra programática de anúncios, e conectar-se com [plataformas do lado da oferta (SSPs)](https://www.g2.com/pt/categories/supply-side-platform-ssp) e [plataformas de monetização de aplicativos](https://www.g2.com/pt/categories/app-monetization-platforms) usadas por editores.

### Insights da G2 sobre Software de Publicidade Multicanal

Com base nas tendências de categoria na G2, o gerenciamento unificado de campanhas e o relatório de desempenho multicanal se destacam como capacidades notáveis. A eficiência publicitária melhorada e a redução de custos indiretos de gerenciar várias ferramentas específicas de canal se destacam como os principais benefícios da adoção.

Principais Ferramentas em Resumo

| Product | Melhor para | User Review |
| --- | --- | --- |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/bloomreach-bloomreach/reviews)[Bloomreach](https://www.g2.com/pt/products/bloomreach-bloomreach/reviews)[4.6/5(777)](https://www.g2.com/pt/products/bloomreach-bloomreach/reviews) | Ativação de campanha omnicanal unificada impulsionada por CDP | "Bloomreach ainda brilha anos depois" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/stackadapt/reviews)[StackAdapt](https://www.g2.com/pt/products/stackadapt/reviews)[4.7/5(898)](https://www.g2.com/pt/products/stackadapt/reviews) | Compra programática de funil completo com suporte personalizado | "Impulsionando o Desempenho com Confiança" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-real-time-cdp.png "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/adobe-real-time-cdp/reviews)[Adobe Real-Time CDP](https://www.g2.com/pt/products/adobe-real-time-cdp/reviews)[4.1/5(180)](https://www.g2.com/pt/products/adobe-real-time-cdp/reviews) | Ativação de audiência em tempo real em canais pagos | "Ferramenta de Dados Poderosa com uma Curva de Aprendizado Íngreme" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/facebook-for-business/reviews)[Facebook](https://www.g2.com/pt/products/facebook-for-business/reviews)[4.2/5(1,457)](https://www.g2.com/pt/products/facebook-for-business/reviews) | Segmentação de audiência e execução de campanhas em múltiplos canais de forma nativa | "Alvo Forte e Alto ROI com Integrações Suaves do Meta" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_34d95110c874eede4f5985de8bd33997/localiq.png "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/localiq/reviews)[LocaliQ](https://www.g2.com/pt/products/localiq/reviews)[4.5/5(1,087)](https://www.g2.com/pt/products/localiq/reviews) | Gerencie publicidade multicanal com rastreamento dedicado de leads | "Um Parceiro Confiável no Crescimento do Meu Negócio" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/adroll/reviews)[AdRoll](https://www.g2.com/pt/products/adroll/reviews)[4.1/5(787)](https://www.g2.com/pt/products/adroll/reviews) | Redirecionamento entre canais com públicos sincronizados com CRM | "Lançamento de Campanha Sem Esforço com Retargeting Poderoso" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_76f9a5b7ec4c81d6e83a33fb8cef9d03/adroll-abm-formerly-rollworks.png "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/adroll-abm-formerly-rollworks/reviews)[AdRoll ABM (Formerly...](https://www.g2.com/pt/products/adroll-abm-formerly-rollworks/reviews)[4.3/5(655)](https://www.g2.com/pt/products/adroll-abm-formerly-rollworks/reviews) | Publicidade de exibição baseada em contas sincronizada com CRM | "Uma Plataforma Valiosa para Marketing Baseado em Contas e Publicidade em Display" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7f9ceb11397f4b59169d938b58d7de78/prisma-mediaocean.jpg "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/prisma-mediaocean/reviews)[Prisma](https://www.g2.com/pt/products/prisma-mediaocean/reviews)[4/5(437)](https://www.g2.com/pt/products/prisma-mediaocean/reviews) | Compra de mídia omnicanal com reconciliação de faturamento unificada | "Essencial para Faturamento de Campanha, mas o Suporte Precisa Melhorar" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46bb37db89c655fc9df01021c12cbd31/vendasta.jpeg "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/vendasta-ai-platform/reviews)[Vendasta AI Platform](https://www.g2.com/pt/products/vendasta-ai-platform/reviews)[4.5/5(540)](https://www.g2.com/pt/products/vendasta-ai-platform/reviews) | Cumprimento e relatório de campanhas multicanal de marca branca | "Revolucionou a Integração de IA dos Nossos Clientes" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/the-trade-desk/reviews)[The Trade Desk](https://www.g2.com/pt/products/the-trade-desk/reviews)[4.4/5(184)](https://www.g2.com/pt/products/the-trade-desk/reviews) | Compra programática omnicanal com otimização entre canais impulsionada por IA | "Mais Controle e Ajustes de Campanha em Tempo Real com The Trade Desk" |

* * *

Show More

### Tópicos de Publicidade Multicanal

- [O que é Software de Publicidade Multicanal?](#o-que-e-software-de-publicidade-multicanal)
- [Por que Usar Software de Publicidade Multicanal?](#por-que-usar-software-de-publicidade-multicanal)
- [Quem Usa Software de Publicidade Multicanal?](#quem-usa-software-de-publicidade-multicanal)
- [Recursos do Software de Publicidade Multicanal](#recursos-do-software-de-publicidade-multicanal)
- [Tendências Relacionadas ao Software de Publicidade Multicanal](#tendencias-relacionadas-ao-software-de-publicidade-multicanal)
- [Problemas Potenciais com Software de Publicidade Multicanal](#problemas-potenciais-com-software-de-publicidade-multicanal)
- [Software e Serviços Relacionados ao Software de Publicidade Multicanal](#software-e-servicos-relacionados-ao-software-de-publicidade-multicanal)

[
### Tópicos de Publicidade Multicanal
 Expandir/Recolher ](#)
- [O que é Software de Publicidade Multicanal?](#o-que-e-software-de-publicidade-multicanal)
- [Por que Usar Software de Publicidade Multicanal?](#por-que-usar-software-de-publicidade-multicanal)
- [Quem Usa Software de Publicidade Multicanal?](#quem-usa-software-de-publicidade-multicanal)
- [Recursos do Software de Publicidade Multicanal](#recursos-do-software-de-publicidade-multicanal)
- [Tendências Relacionadas ao Software de Publicidade Multicanal](#tendencias-relacionadas-ao-software-de-publicidade-multicanal)
- [Problemas Potenciais com Software de Publicidade Multicanal](#problemas-potenciais-com-software-de-publicidade-multicanal)
- [Software e Serviços Relacionados ao Software de Publicidade Multicanal](#software-e-servicos-relacionados-ao-software-de-publicidade-multicanal)

## Saiba Mais Sobre Software de Publicidade Multicanal

### O que é Software de Publicidade Multicanal?
 

Os compradores estão constantemente se envolvendo e alternando entre vários dispositivos e plataformas de mídia diariamente, desafiando assim os anunciantes a fornecer uma experiência de cliente perfeita para acompanhá-los através desses canais. O marketing multicanal envolve o engajamento de clientes ou potenciais clientes através de canais e dispositivos digitais. Da caixa de entrada de e-mail às redes sociais e à internet, e através de dispositivos como laptops, tablets e smartphones, os consumidores estão se movendo de forma fluida e esperando uma experiência verdadeiramente integrada e personalizada em cada um desses canais.

 

Para alcançar os compradores e clientes com personalização única, as empresas utilizam software de publicidade multicanal. Ele ajuda a alcançar a conectividade entre todos os canais de publicidade digital, aumentando o alcance e o engajamento do cliente. Permite que os anunciantes reúnam uma imagem completa dos dados do cliente, ajudando-os a entender como os anúncios estão performando e como os usuários estão reagindo em diferentes canais aos seus anúncios.

 

As empresas aproveitam o marketing multicanal para ajudar os anunciantes a entender os consumidores e como eles interagem em diferentes plataformas. Isso os ajuda a alcançar efetivamente os usuários com anúncios relevantes e a atingir metas de retorno sobre investimento (ROI).

 

A publicidade multicanal e a publicidade cruzada são ocasionalmente usadas de forma intercambiável, mas são dois conceitos distintos. O marketing multicanal permite a comunicação com clientes ou potenciais clientes através de múltiplos canais independentes que não estão necessariamente conectados entre si, usando os melhores atributos de cada canal para maximizar seu impacto. O marketing cruzado, no entanto, é uma ideia avançada onde o histórico de comportamento de um cliente influencia a próxima mensagem que ele recebe. Isso requer uma compreensão muito mais profunda do comportamento do cliente e dos canais preferidos, e uma plataforma de análise para analisar múltiplas divisões de clientes através de vários canais para determinar o próximo melhor posicionamento de anúncio. Isso, portanto, cria uma campanha mais dinâmica que reage às preferências do cliente, garantindo que eles sempre recebam as mensagens certas no canal certo.

 

Principais Benefícios do Software de Publicidade Multicanal

 
- Criar mais pontos de contato para as marcas, aumentando as chances de conversões
- Criar uma visão única e cruzada da jornada de compra do cliente através dos canais
- Múltiplas conexões com compradores ou clientes através de seus canais preferidos
- Proporcionar uma experiência de marca positiva e construir relacionamentos duradouros
- Obter melhores insights sobre campanhas e anúncios multicanal
- Aumentar a visibilidade da marca e o engajamento do cliente

 

### Por que Usar Software de Publicidade Multicanal?
 

**Conecte-se com os consumidores em todos os seus canais favoritos —** Os usuários não estão mais digitalmente estáticos em um desktop em casa. Eles estão continuamente se envolvendo através de vários dispositivos, plataformas e aplicativos, cada um servindo a um propósito e preferência únicos para seus comportamentos de consumo. A publicidade multicanal permite que os profissionais de marketing interajam ou se conectem com seu público em seus dispositivos e canais mais preferidos, como celular, desktop, e-mail e redes sociais ao longo de sua navegação diária.

 

**Aumente o engajamento do cliente e melhore a lealdade do cliente —** O marketing multicanal permite que as empresas personalizem as várias maneiras de interagir e transmitir informações tanto para potenciais clientes quanto para clientes. As empresas alcançam melhores taxas de resposta e engajamento enviando campanhas de marketing direcionadas e relevantes. Os clientes se sentem apreciados e desenvolvem confiança com respostas relevantes e personalizadas e, por sua vez, tornam-se clientes leais das marcas ao longo do tempo. Engajar um cliente em múltiplos canais constrói confiança e credibilidade, além de servir como um forte lembrete para o cliente de que a empresa, seus produtos e serviços existem.

 

**Melhore a visibilidade e o reconhecimento da marca —** Publicidade através de múltiplos canais aumenta a probabilidade de obter mais atenção de potenciais clientes. Se um canal for perdido, há a opção de entrar por outro canal. Um canal pode aumentar o interesse em outro. Por exemplo, um vídeo em uma plataforma de streaming popular pode levar a mais visitas ao site da marca. Essas ferramentas ajudam a construir um senso mais forte de identidade de marca enquanto aumentam o reconhecimento e a saturação da marca.

 

**Garanta mais pontos de contato com o cliente, e melhores insights e experiência do cliente —** Ter mais pontos de contato no funil de marketing permite que os profissionais de marketing coletem mais dados. Acompanhar como os consumidores estão se envolvendo com os anúncios fornece aos anunciantes informações sobre como se conectar melhor com seus consumidores-alvo. Esses dados podem ajudar a desenvolver uma melhor compreensão de quais promoções funcionam melhor e onde estão sendo executadas, finalmente ajudando a medir o sucesso da marca. Os dados de insights do cliente são coletados ao longo da jornada de compra do cliente. Isso ajuda os profissionais de marketing a lançar o conteúdo certo para o público certo nos lugares certos. Essas ferramentas oferecem uma visão completa do playground digital dos consumidores.

 

**Acompanhe o ROI —** A publicidade multicanal permite que os profissionais de marketing entendam e acompanhem várias métricas como alcance, conversões e retorno sobre o gasto com publicidade (ROAS) que compõem o sucesso de suas campanhas de marketing. As empresas podem determinar rapidamente as impressões de chamada para ação (CTA) e taxas de abertura para suas campanhas de e-mail marketing, taxas de opt-in para notificações push na web, taxas de entrega de SMS, etc. Assim, permite que os profissionais de marketing meçam a eficácia geral do investimento multicanal.

 

### Quem Usa Software de Publicidade Multicanal?
 

Os produtos de publicidade multicanal são usados por equipes de marketing internas ou agências de publicidade externas. Aproveitar o software de publicidade multicanal fornece às empresas acesso a uma variedade mais ampla de públicos e permite que os anunciantes aproveitem os benefícios únicos de cada canal.

 

**Equipes de marketing —** Os profissionais de marketing encontram a necessidade de direcionar os clientes no momento e lugar certos com conteúdo relevante e envolvente com o objetivo de construir relacionamentos fortes e identidade de marca. Isso é alcançado através do software de publicidade multicanal. Eles ajudam os profissionais de marketing a alcançar uma variedade de clientes através de uma infinidade de canais, permitindo que eles entendam os comportamentos de seus clientes e, por sua vez, analisem quais canais estão performando melhor para eles e como otimizá-los ainda mais para alcançar o máximo ROI. Também ajuda na redução de custos de marketing ao focar nos canais mais bem-sucedidos para anunciar.

 

### Recursos do Software de Publicidade Multicanal

**Gestão de campanhas —** O software de publicidade multicanal ajuda a criar, editar e monitorar campanhas de um único lugar. Ajuda os anunciantes a vincular contas de anúncios multicanal e agrupá-las sob uma única entidade empresarial. Permite insights ao nível da conta de anúncios para monitoramento e relatórios.

**Análise de campanhas —** Este tipo de software fornece visibilidade completa sobre o desempenho das campanhas executadas em múltiplos canais e dispositivos, o que ajuda os usuários a otimizar e aumentar o desempenho das campanhas. O monitoramento de campanhas multicanal é feito com base nos gastos de marketing e a análise é realizada com base nas contas de anúncios.

**Painéis em tempo real —** O software fornece painéis em tempo real para visualizar os gastos através de canais e campanhas. Ajuda os usuários a visualizar métricas de desempenho chave (KPIs) agrupando diferentes contas de anúncios com base em negócios, região, zona ou geolocalização.

**Desempenho de publicidade —** O software de publicidade multicanal ajuda a descobrir todos os ativos de anúncios multicanal, como campanhas, conjuntos de anúncios e anúncios com apenas um clique. Inclui o rastreamento de conversões de anúncios por campanha e tipo de conversão. Também ajuda os usuários a comparar o desempenho de vários anúncios e otimizá-los para servir melhor seu público.

**Integrações —** As plataformas de publicidade multicanal permitem integrações com redes de anúncios, servidores de anúncios de editores, plataformas do lado da oferta (SSPs) ou software de monetização de aplicativos que os editores de sites usam para vender seu inventário disponível.

**Modelos de atribuição —** Com modelos de atribuição multicanal, os usuários podem modificar campanhas com base no desempenho para otimizar os gastos de marketing. Também permite que eles revisem as métricas de desempenho da campanha em detalhes.

**Relatórios e análises —** O software de publicidade multicanal ajuda a criar, agendar e compartilhar relatórios com base no nível da conta de anúncios, nível do conjunto de anúncios e nível da campanha em minutos para tomar decisões mais rápidas com melhor insight. O agendamento e compartilhamento de relatórios pode ser automatizado como diário, semanal ou a qualquer momento como PDF ou planilha.

### Tendências Relacionadas ao Software de Publicidade Multicanal

Na última década, houve uma mudança tremenda no comportamento do consumidor. Quando um cliente inicia sua jornada de compra, há múltiplos canais digitais pelos quais ele pode entrar no funil. Aproveitar cada um desses canais é imperativo para os profissionais de marketing para que não percam nenhum de seus valiosos potenciais clientes.

As empresas estão mudando para a publicidade multicanal considerando o imenso potencial das plataformas. Observa-se que marcas que usam display, mobile, social e marketing de vídeo simultaneamente alcançaram uma melhoria notável na geração de tráfego de qualidade, retenção de clientes e melhor ROI de seus esforços de publicidade.

Clientes impulsionados pela tecnologia são vistos alternando de forma fluida entre diferentes canais ao decidir comprar um produto ou serviço, pressionando os profissionais de marketing a garantir que estão presentes em cada um desses canais para entender e se adaptar ao comportamento e hábitos de compra dos clientes. O principal objetivo de uma estratégia multicanal é permitir que os profissionais de marketing alcancem um cliente no momento certo com o conteúdo certo e no canal certo.

### Problemas Potenciais com Software de Publicidade Multicanal

**Mensagens personalizadas e meio —** Criar conteúdo personalizado para cada meio ou canal enquanto se mantém consistente com a marca e supervisionar diferentes meios simultaneamente é trabalhoso. Mesmo que possa ser mais trabalho gerenciar anúncios em muitos canais ou meios e personalizar a comunicação, o aumento no ROI supera o custo e os esforços colocados na gestão de uma estratégia multicanal.

**Tempo e despesas aumentados —** Com o software de publicidade multicanal, as empresas precisam gerenciar a despesa significativa de planejar conteúdo explícito e comunicar-se através de cada canal individual. Se o custo da publicidade multicanal for muito alto para empresas menores, elas devem considerar focar apenas nos canais que fornecem os melhores resultados para lidar com os problemas.

### Software e Serviços Relacionados ao Software de Publicidade Multicanal

[**Software de publicidade em busca**](https://www.g2.com/categories/search-advertising) **—** O software de publicidade em busca, também conhecido como publicidade paga ou software de marketing de busca (SEM), ajuda as empresas a anunciar em motores de busca. A publicidade em busca permite que as empresas direcionem palavras-chave relevantes para seus negócios e ganhem posicionamento mais proeminente nos resultados dos motores de busca, ganhando visibilidade entre os usuários que já estão procurando por essas palavras-chave. Os produtos de publicidade em busca são tipicamente usados por equipes de marketing ou agências de marketing e publicidade para identificar, direcionar e dar lances em palavras-chave.

[**Software de publicidade em display**](https://www.g2.com/categories/display-advertising) **—** O software de publicidade em display ajuda as empresas a anunciar em uma ampla gama de sites. Os produtos de publicidade em display permitem que os anunciantes comprem, gerenciem e coloquem anúncios em display em sites, incluindo anúncios em banner, sobreposição e mídia rica. A publicidade em display é tipicamente gerenciada pela equipe de marketing de uma empresa ou por uma agência de publicidade terceirizada para impulsionar tanto o reconhecimento da marca quanto iniciativas de resposta direta. O software de publicidade em display fornece aos anunciantes o alcance mais amplo em comparação com outros canais de publicidade, pois é uma das formas mais comuns de publicidade online.

[**Software de publicidade móvel**](https://www.g2.com/categories/mobile-advertising) **—** O software de publicidade móvel ajuda as empresas a anunciar em dispositivos móveis, como smartphones e tablets. Esses produtos permitem que os anunciantes comprem, gerenciem e coloquem anúncios móveis; isso inclui anúncios em banner e vídeo móveis, anúncios intersticiais que ocupam a tela inteira de um dispositivo ou anúncios que aparecem em aplicativos móveis. A publicidade móvel é tipicamente gerenciada pela equipe de marketing de uma empresa ou por uma agência de publicidade terceirizada para impulsionar tanto o reconhecimento da marca quanto iniciativas de resposta direta.

[**Software de publicidade em redes sociais**](https://www.g2.com/categories/social-media-advertising) **—** O software de publicidade em redes sociais ajuda as empresas a anunciar em sites de redes sociais. Os produtos de publicidade em redes sociais permitem que os anunciantes comprem, gerenciem e coloquem anúncios sociais para alcançar os amplos públicos que usam esses sites. A publicidade em redes sociais é tipicamente gerenciada pela equipe de marketing de uma empresa ou por uma agência de publicidade terceirizada e pode ser aproveitada para impulsionar tanto o reconhecimento da marca quanto iniciativas de resposta direta.

[**Software de publicidade em vídeo**](https://www.g2.com/categories/video-advertising) **—** O software de publicidade em vídeo permite que os anunciantes comprem, gerenciem e coloquem anúncios em vídeo em sites. A publicidade em vídeo é tipicamente gerenciada pela equipe de marketing de uma empresa ou por uma agência de publicidade terceirizada e pode ser usada para impulsionar o reconhecimento da marca e iniciativas de resposta direta. Os anunciantes podem optar por usar a publicidade em vídeo devido à possibilidade de taxas de engajamento mais altas e melhores números de conversão em comparação com outros canais.