# Best Connected TV (CTV) Advertising Platforms - Page 3

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Connected TV (CTV) advertising platforms facilitate the delivery and management of content on Connected TV (CTV) devices for advertising purposes. These devices include TVs connected to the internet, external devices that connect to a TV, or other streaming devices that enable the consumption of digital content.

For advertisers, CTV ad platforms offer advanced targeting and measurement capabilities that significantly enhance the effectiveness of streaming TV advertising. These features allow for precise audience segmentation and real-time performance tracking, making CTV advertising a highly effective tool for optimizing performance marketing campaigns.

By leveraging these sophisticated tools, advertisers can achieve more accurate targeting, improved engagement rates, and a better overall return on investment (ROI).

These platforms integrate with existing [CRM software](https://www.g2.com/categories/crm) as well as the tools used to serve and publish ads like [data management platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) and [demand side platforms (DSP)](https://www.g2.com/categories/demand-side-platform-dsp).

They also include personalization capabilities that were previously found in standalone [personalization software](https://www.g2.com/categories/personalization), making it an effective advertising tool.

To qualify for inclusion in the Connected TV (CTV) Advertising category, a product must:

- Allow advertising on any device that is capable of streaming (TV, smartphone, desktop, etc.)
- Provide integrations to support a variety of advertising content and inventory formats like video, interactive, and display ads
- Integrate with ad tech systems (ad networks, DMPs, DSPs) to optimize and manage campaigns
- Offer current performance analytics like clicks, impressions, conversions, etc.
- Allow segmented targeting to ensure ads reach appropriate personas





## Top Connected TV (CTV) Advertising Platforms at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (864 reviews) | Full-funnel CTV buying with white-glove support | "[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)" |
| 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Omnichannel CTV buying with AI-driven optimization | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" |
| 3 | [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) | 4.8/5.0 (135 reviews) | Self-serve CTV campaign launch with retargeting | "[Intuitive UX, Incredible Customer Success Support, and Great Audience Segmentation](https://www.g2.com/survey_responses/vibe-review-12517453)" |
| 4 | [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews) | 4.8/5.0 (61 reviews) | Performance-attributed CTV advertising with conversion tracking | "[Revolutionized Our TV Advertising Strategy](https://www.g2.com/survey_responses/mntn-performance-tv-review-12713892)" |
| 5 | [Extreme Reach](https://www.g2.com/products/extreme-reach/reviews) | 4.3/5.0 (23 reviews) | — | "[Great UI That Keeps Everything Organized and Easy to Navigate](https://www.g2.com/survey_responses/extreme-reach-review-13080002)" |
| 6 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal CTV with geofenced footfall attribution | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" |
| 7 | [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | 4.2/5.0 (310 reviews) | Cookieless CTV activation with household-level attribution | "[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)" |
| 8 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (754 reviews) | Managed CTV retargeting with full-funnel display | "[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)" |
| 9 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (186 reviews) | Cookieless full-funnel CTV and display activation | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" |
| 10 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (646 reviews) | Multi-channel ABM with CRM-synced account targeting | "[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)" |


## G2 Grid® for Connected TV (CTV) Advertising Platforms
![G2 Grid® for Connected TV (CTV) Advertising Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=1185713&focus%5B%5D=1183475&focus%5B%5D=23359&focus%5B%5D=5010&focus%5B%5D=10731&focus%5B%5D=3026)
Highlighted products: StackAdapt, The Trade Desk, Vibe, MNTN Performance TV, Extreme Reach, Simpli.fi, Viant Technology, and AdRoll.
Underlying data: [Grid® JSON](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=mntn-performance-tv&focus%5B%5D=extreme-reach&focus%5B%5D=simpli-fi&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=adroll)


## How Many Connected TV (CTV) Advertising Platforms Products Does G2 Track?
**Total Products under this Category:** 49

### Category Stats (Jul 2026)
- **Average Rating**: 4.4/5 (↓0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: StackAdapt (+0.02%) - Among all products in this category, StackAdapt recorded the largest rating increase compared to last month
*Last updated: July 15, 2026*


## How Does G2 Rank Connected TV (CTV) Advertising Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 4,100+ Authentic Reviews
- 49+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Connected TV (CTV) Advertising Platforms Is Best for Your Use Case?

- **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Highest Performer:** [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews)
- **Easiest to Use:** [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews)
- **Top Trending:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Best Free Software:** [Kochava](https://www.g2.com/products/kochava/reviews)


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## What Is Connected TV (CTV) Advertising Platforms?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Connected TV (CTV) Advertising Platforms?

- [Display Advertising Software](https://www.g2.com/categories/display-advertising)
- [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)
- [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)
- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)
- [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)
- [Native Advertising Software](https://www.g2.com/categories/native-advertising)