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The Top 20 Easiest To Use Competitive Intelligence Tools

See the top Competitive Intelligence Tools products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

Visualping

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.5

Ease of Use

Average: 8.9

9.2

Meets Requirements

Average: 8.9

9.3

Customer Segment Breakdown

Small Business

73%

Mid Market

15%

Enterprise

12%

SE Ranking

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.1

Ease of Use

Average: 8.9

9.2

Meets Requirements

Average: 8.9

9.1

Customer Segment Breakdown

Small Business

90%

Mid Market

Enterprise

Reputation

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.9

Ease of Use

Average: 8.9

9.2

Meets Requirements

Average: 8.9

9.3

Customer Segment Breakdown

Small Business

29%

Mid Market

45%

Enterprise

26%

PredictLeads

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.7

Ease of Use

Average: 8.9

9.4

Meets Requirements

Average: 8.9

9.4

Customer Segment Breakdown

Small Business

71%

Mid Market

29%

Semrush

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.6

Ease of Use

Average: 8.9

8.3

Meets Requirements

Average: 8.9

8.8

Customer Segment Breakdown

Small Business

67%

Mid Market

28%

Enterprise

MobileAction

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.7

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 8.9

9.1

Customer Segment Breakdown

Small Business

50%

Mid Market

41%

Enterprise

10%

Similarweb

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.5

Ease of Use

Average: 8.9

8.6

Meets Requirements

Average: 8.9

8.5

Customer Segment Breakdown

Small Business

23%

Mid Market

43%

Enterprise

34%

Ahrefs

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.6

Ease of Use

Average: 8.9

8.4

Meets Requirements

Average: 8.9

8.5

Customer Segment Breakdown

Small Business

64%

Mid Market

31%

Enterprise

AppTweak

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.7

Ease of Use

Average: 8.9

8.7

Meets Requirements

Average: 8.9

8.8

Customer Segment Breakdown

Small Business

45%

Mid Market

33%

Enterprise

22%

#10

Serpstat

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.0

Ease of Use

Average: 8.9

9.5

Meets Requirements

Average: 8.9

9.2

Customer Segment Breakdown

Small Business

81%

Mid Market

17%

Enterprise

#11

Crayon

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.3

Ease of Use

Average: 8.9

9.0

Meets Requirements

Average: 8.9

8.8

Customer Segment Breakdown

Small Business

Mid Market

62%

Enterprise

30%

#12

Klue

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.8

Ease of Use

Average: 8.9

8.6

Meets Requirements

Average: 8.9

8.9

Customer Segment Breakdown

Small Business

Mid Market

55%

Enterprise

37%

#13

GTM Buddy

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.9

Ease of Use

Average: 8.9

9.3

Meets Requirements

Average: 8.9

8.8

Customer Segment Breakdown

Small Business

Mid Market

94%

Enterprise

#14

Web CEO

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.6

Ease of Use

Average: 8.9

8.5

Meets Requirements

Average: 8.9

8.8

Customer Segment Breakdown

Small Business

89%

Mid Market

10%

Enterprise

#15

Seobility

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.5

Ease of Use

Average: 8.9

8.5

Meets Requirements

Average: 8.9

8.5

Customer Segment Breakdown

Small Business

92%

Mid Market

Enterprise

#16

PriceShape

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.7

Ease of Use

Average: 8.9

8.9

Meets Requirements

Average: 8.9

8.4

Customer Segment Breakdown

Small Business

60%

Mid Market

35%

Enterprise

#17

Pathmatics by Sensor Tower

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.5

Ease of Use

Average: 8.9

9.7

Meets Requirements

Average: 8.9

8.9

Customer Segment Breakdown

Small Business

12%

Mid Market

48%

Enterprise

40%

#18

Adthena

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.0

Ease of Use

Average: 8.9

8.4

Meets Requirements

Average: 8.9

9.4

Customer Segment Breakdown

Small Business

31%

Mid Market

36%

Enterprise

33%

#19

MediaRadar

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.8

Ease of Use

Average: 8.9

8.8

Meets Requirements

Average: 8.9

8.3

Customer Segment Breakdown

Small Business

27%

Mid Market

55%

Enterprise

18%

#20

TelmarHelixa

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 9.0

7.6

Ease of Use

Average: 8.9

9.0

Meets Requirements

Average: 8.9

9.4

Customer Segment Breakdown

Small Business

28%

Mid Market

39%

Enterprise

33%