# Best Brand Intelligence Software for Small Business

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Products classified in the overall Brand Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Brand Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Brand Intelligence category.

In addition to qualifying for inclusion in the Brand Intelligence Software category, to qualify for inclusion in the Small Business Brand Intelligence Software category, a product must have at least 10 reviews left by a reviewer from a small business.




  
## How Many Brand Intelligence Software Products Does G2 Track?
**Total Products under this Category:** 105

### Category Stats (May 2026)
- **Average Rating**: 4.57/5 (↑0.01 vs Apr 2026)
- **New Reviews This Quarter**: 65
- **Buyer Segments**: Mid-Market 48% │ Small-Business 41% │ Enterprise 12%
- **Top Trending Product**: DeCYFIR by CYFIRMA (+0.046)
*Last updated: May 18, 2026*

  
## How Does G2 Rank Brand Intelligence Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,500+ Authentic Reviews
- 105+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
  
---

**Sponsored**

### Alchemer Feedback Platform

Alchemer is a customer feedback management platform that helps organizations collect, analyze, and act on customer and employee insights at scale. Built for businesses of all sizes — from growing startups to global enterprises — Alchemer supports the full feedback lifecycle: from quick pulse surveys to sophisticated Voice of Customer (VoC) programs. What is Alchemer used for? Alchemer is used to run customer satisfaction (CSAT) surveys, Net Promoter Score (NPS) programs, product feedback initiatives, employee engagement assessments, and market research. Teams in marketing, product, customer success, and HR use Alchemer to capture feedback across email, SMS, in-app prompts, and web — meeting customers and employees where they already are to maximize response rates. Who is Alchemer for? Alchemer serves mid-market and enterprise organizations across industries including technology, healthcare, financial services, retail, and education. It is purpose-built for teams that need more than basic survey tools — organizations that want feedback to trigger real business action, not just sit in a spreadsheet. Key capabilities: - Omnichannel feedback collection via email, SMS, web, in-app, and API integrations - 400+ integrations with CRM, helpdesk, marketing automation, and data platforms — enabling feedback to flow automatically into the systems teams already use - Workflow automation that triggers actions, alerts, and follow-ups based on specific responses, eliminating manual routing and data silos - AI-powered analytics that surface trends, sentiment patterns, and actionable insights from large volumes of unstructured feedback - Role-based dashboards that deliver relevant data to product managers, CX leaders, marketers, and executives without noise - Enterprise-grade security and compliance, including SOC 2 Type II, GDPR, and HIPAA support How does Alchemer compare to other customer feedback platforms? Unlike simpler survey tools, Alchemer is designed for organizations that need to operationalize feedback — connecting survey responses directly to downstream workflows and business systems. Its combination of deep customization, enterprise integrations, and automation makes it a strong alternative to platforms like Qualtrics and Medallia for organizations that want powerful capabilities without the enterprise price tag or implementation complexity. Bottom line: Alchemer helps organizations listen better and act faster — turning feedback into a continuous, automated loop that improves customer experience, product quality, and employee engagement.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1003308&secure%5Bdisplayable_resource_id%5D=1003308&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1003308&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=134137&secure%5Bresource_id%5D=1003308&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fbrand-intelligence%3Fpage%3D3&secure%5Btoken%5D=135e5fb9e41635ec0a333724ba042565458dd54e181222a58b5786c090ac1c4f&secure%5Burl%5D=https%3A%2F%2Fwww.alchemer.com%2Fl%2Falchemer-feedback-g2-ppc&secure%5Burl_type%5D=book_demo)

---

  ## What Are the Top-Rated Brand Intelligence Software Products in 2026?
### 1. [BrandMentions](https://www.g2.com/products/brandmentions/reviews)
  BrandMentions is the ultimate AI-driven solution for monitoring your brand’s presence across the digital landscape. As one of the most comprehensive social listening tools on the market, BrandMentions captures every mention and delivers in-depth analytics, equipping you to make confident, data-driven decisions. A powerful yet affordable media monitoring tool, BrandMentions helps you manage your online reputation, analyze marketing campaigns, track competitors, gather customer feedback, and much more—all in one smart platform.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 233
**How Do G2 Users Rate BrandMentions?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Tracking:** 8.8/10 (Category avg: 8.7/10)
- **Comparison:** 8.7/10 (Category avg: 8.7/10)
- **Brand Health:** 8.9/10 (Category avg: 8.6/10)

**Who Is the Company Behind BrandMentions?**

- **Seller:** [BrandMentions](https://www.g2.com/sellers/brandmentions)
- **Company Website:** https://brandmentions.com
- **Year Founded:** 2015
- **HQ Location:** Iasi, RO
- **Twitter:** @BrandMentions (1,589 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/brandmentions/ (5 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 53% Mid-Market, 39% Small-Business


#### What Are BrandMentions's Pros and Cons?

**Pros:**

- Ease of Use (97 reviews)
- Sentiment Analysis (92 reviews)
- Brand Management (81 reviews)
- Insights (69 reviews)
- Trend Analysis (67 reviews)

**Cons:**

- Filtering Problems (26 reviews)
- Limited Customization (24 reviews)
- Time-consuming Processes (23 reviews)
- Slow Loading (22 reviews)
- Learning Curve (20 reviews)

### 2. [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews)
  Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 707
**How Do G2 Users Rate Brandwatch Consumer Intelligence?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Tracking:** 8.2/10 (Category avg: 8.7/10)
- **Comparison:** 8.1/10 (Category avg: 8.7/10)
- **Brand Health:** 8.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind Brandwatch Consumer Intelligence?**

- **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch)
- **Company Website:** https://www.brandwatch.com
- **Year Founded:** 2007
- **HQ Location:** Brighton, East Sussex
- **Twitter:** @Brandwatch (34,260 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/451367/ (856 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Analyst, Consultant
  - **Top Industries:** Marketing and Advertising, Public Relations and Communications
  - **Company Size:** 35% Enterprise, 34% Mid-Market


#### What Are Brandwatch Consumer Intelligence's Pros and Cons?

**Pros:**

- Ease of Use (60 reviews)
- Helpful (34 reviews)
- Intuitive (29 reviews)
- Dashboards (25 reviews)
- Data Accuracy (25 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Limited Features (20 reviews)
- Platform Limitations (19 reviews)
- Not Intuitive (17 reviews)
- Data Inaccuracy (16 reviews)

### 3. [YouScan](https://www.g2.com/products/youscan/reviews)
  YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 286
**How Do G2 Users Rate YouScan?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Tracking:** 9.3/10 (Category avg: 8.7/10)
- **Comparison:** 9.2/10 (Category avg: 8.7/10)
- **Brand Health:** 9.1/10 (Category avg: 8.6/10)

**Who Is the Company Behind YouScan?**

- **Seller:** [YouScan](https://www.g2.com/sellers/youscan)
- **Company Website:** https://www.youscan.io/en
- **Year Founded:** 2010
- **HQ Location:** Kyiv, Kyiv City
- **Twitter:** @YouScan_io (442 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/525639/ (91 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Public Relations and Communications
  - **Company Size:** 48% Small-Business, 35% Mid-Market


#### What Are YouScan's Pros and Cons?

**Pros:**

- Customer Support (47 reviews)
- Helpful (45 reviews)
- Ease of Use (41 reviews)
- Analytics (30 reviews)
- Social Listening (30 reviews)

**Cons:**

- Learning Curve (19 reviews)
- Difficult Learning (13 reviews)
- Slow Performance (13 reviews)
- Limited Features (11 reviews)
- Data Inaccuracy (9 reviews)

### 4. [Scrunch AI](https://www.g2.com/products/scrunch-ai/reviews)
  Scrunch is the AI Customer Experience platform. AI is now your most important visitor. As LLMs increasingly answer questions on behalf of humans, your website’s primary audience is no longer people—it’s the AI agents deciding what gets seen, trusted, and chosen. Scrunch is the AI Customer Experience platform built for this shift. Scrunch helps brands monitor and benchmark their presence in AI search, uncover content and citation gaps, and deliver AI-ready website experiences that shape the way brands are discovered--and chosen--on AI platforms. • Mission: To build the first AI customer experience platform. • Founded: 2023 • Funding: $15M Series A (2025), led by Decibel with participation from Mayfield, Homebrew, and others. $4M Seed round led by Mayfield and notable entrepreneurs such as TJ Parker (PillPack), Bryant Chou (WebFlow), Clara Shih (Meta AI, previously Salesforce, Hearsay), Scott Cannon (IO/OpenAI, Mailbox). Core Platform Features Scrunch AI is an enterprise-grade platform that delivers the control, security, and extensibility that modern teams need. 1. Monitoring. Scrunch provides real-time visibility into how AI platforms interpret and represent your brand. The monitoring layer gives marketers insight into: • Which content LLMs are pulling from • How brands are featured in generative answers • Competitive visibility and share of voice across platforms • Prompt-level reporting and performance trends 2. Insights. Scrunch helps marketers understand not just what AI sees, but why. The insights layer reveals how AI agents interpret your brand’s digital footprint and provides guidance on actions to take to improve visibility and relevance. Key insights include: • Factors influencing AI rankings and answer inclusion • Recommendations for optimizing content structure, clarity, and authority • Trends in AI perception of your brand versus competitors 3. AXP (Agent Experience Platform). AXP is a new infrastructure layer that sits between your website and AI crawlers. It delivers compressed, structured content that’s optimized for LLM consumption without disrupting the human-facing experience. AXP helps marketers: • Serve AI-readable content in real time • Improve prompt placement and generative visibility • Avoid costly redesigns while optimizing for AI • Maintain control of messaging across LLMs Pricing: Scrunch offers flexible pricing based on brand size and needs, starting at $300 per month for basic functionality, and ranging up to custom enterprise solutions and pricing. Agency Partner Program: Scrunch offers a unique Agency Partner Program that provides tailored access, insights, and tools built specifically for multi-brand management and scaled implementation. Use Cases: Adopted by 500+ brands, we partner with: • In-house marketing teams optimizing for AI search • CMOs navigating performance declines in traditional channels • Agencies and Consultancies guiding clients through the shift to generative discovery • SEO and content teams expanding their stack to include LLM visibility Real results, real impact: Scrunch customers are seeing on average a 40% boost in referral traffic and up to 4x improvement in visibility. To learn more or request a demo, visit Scrunch at scrunch.com.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 72
**How Do G2 Users Rate Scrunch AI?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Tracking:** 9.2/10 (Category avg: 8.7/10)
- **Comparison:** 8.8/10 (Category avg: 8.7/10)
- **Brand Health:** 8.5/10 (Category avg: 8.6/10)

**Who Is the Company Behind Scrunch AI?**

- **Seller:** [Scrunch](https://www.g2.com/sellers/scrunch-7a57483c-7011-4906-8549-2ba209b7b851)
- **Company Website:** https://scrunch.com/
- **Year Founded:** 2023
- **HQ Location:** N/A
- **Twitter:** @ScrunchAI (223 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/scrunchai (53 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 47% Small-Business, 33% Mid-Market


#### What Are Scrunch AI's Pros and Cons?

**Pros:**

- Ease of Use (25 reviews)
- Insights (23 reviews)
- Customer Support (12 reviews)
- Competitor Analysis (11 reviews)
- AI Features (9 reviews)

**Cons:**

- Data Limitations (8 reviews)
- Platform Limitations (4 reviews)
- Pricing Issues (4 reviews)
- Complex Setup (3 reviews)
- Export Issues (3 reviews)

### 5. [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews)
  Used by more than 13,000 brands and 75% of the Fortune 500, Qualtrics CoreXM is the most trusted, intelligent, and scalable all-in-one platform for experience management. Qualtrics CoreXM is the foundational research tool for building, launching, and analyzing survey research. With CoreXM, you can bring siloed or outsourced operations into a holistic, end-to-end platform for all insights that you are looking to gather and act upon. Featuring capabilities and solutions for every department, CoreXM helps you to reach your audiences wherever they are, ensuring you get insights faster than ever before. You can even create your own projects, or use projects designed by Qualtrics experts — for brand, customer insights, product research or employee experience — so you can take action where it’s needed most. With Qualtrics CoreXM, you enable everyone to capture, analyze and share actionable insights and use them to identify or improve existing products, services and experiences. It’s time to increase your experience data efficiency with the world’s most flexible solution for modern-day research and feedback. 1) Focus on the right outcomes Empower every decision with predictive insights and AI-powered recommendations to take the right actions and improve experiences. This includes AI-driven text analytics to understand open-ended feedback at scale, reporting for each stakeholder, and plenty more. 2) Sophisticated research made simple Create, customize, and modify any research project in minutes with a point-and-click UI, PhD-backed methodologies, and a robust library of more than 100 question types and templates designed by survey scientists. All ready to use, with no coding required, ever. 3) Drive speed and agility Scale access to experience insights across the organization with purpose-built solutions, workflows, and easy collaboration. Add to that a flexible platform with unmatched integrations into the systems your organization already uses. 4) Save time and money Standardize your research on a single platform to build out a comprehensive system of record for all your respondent data. Become a research expert with AI that does the heavy lifting for you, offering recommendations to improve survey quality and compatibility. 5) Consolidate and streamline research Through one unified system that connects and centralizes everyone’s ability to listen, understand and act on feedback and experience opportunities, delve deeper into data, design personal experiences at scale, and drastically increase research efficiency. 6) Reduce risk exposure Featuring unbeatable enterprise-grade security, compliance and governance functionality, Qualtrics CoreXM is GDPR, HITRUST, ISO 27001 certified and FedRAMP compliant. 7) Expand your bandwidth with experts on demand Make your data work harder for you. Enlist our Research Services and network of partners for support with design, analytics, reporting and respondent sourcing. Plus, thanks to a fully flexible engagement model, use us as much, or as little, as you need. \* Key Qualtrics CoreXM product features - Expert designed templates - Drag-and-drop survey builder - Automated XM Solutions - Customizable survey themes - Full collaboration tools - Advanced survey logic - Quota management - Built-in, AI-driven methodology and question quality analysis (ExpertReview) - AI-powered analytics and intelligence (Stats iQ & Text iQ) - Crosstabs - REST API access for system integration - SMS distribution - WCAG 2.0 compliant - Email and chat support \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the technology platform that organizations use to collect, manage and act on experience data, also called X-data. The Qualtrics XM Platform is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business — customer, product, employee, and brand — on one platform. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics CustomerXM Hear every customer’s voice, fix every broken experience, and increase customer loyalty and spend. Featuring the ultimate listening engine, as well as predictive intelligence and analytics, and full closed-loop actioning capabilities, Qualtrics CustomerXM enables you to go beyond measurement and drive action throughout the organization. https://www.g2.com/products/qualtrics-customer-experience/reviews \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics ProductXM Bring your customers into product development with Qualtrics ProductXM. Seek out and solve broken product experiences, all with one system of action for everything from market assessment and concept testing to pricing and packaging. https://www.qualtrics.com/product-experience/ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics EmployeeXM Gather continuous feedback from every employee experience to take the right actions to impact engagement, talent planning, productivity and innovation. With Qualtrics EmployeeXM, empower everyone in your organization to take actions that put your people first. This includes AI-driven analytics and IO psychology-based decision tools, guided manager action planning, real-time automated workflows and much more. https://www.g2.com/products/qualtrics-employee-experience/reviews \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics BrandXM Don’t just track your brand’s past — get the keys to increase market share and acquire customers faster than ever before. With Qualtrics Brand Experience Management (BrandXM), empower your organization with world-class technology and trusted methodologies and expert guidance so you can stay ahead of the competition, both now and in the future. Featuring both holistic brand performance tools, real-time market insights, automated alerts, and adaptable surveys, you can quickly craft data-driven brand strategies based on proven approaches. https://www.qualtrics.com/brand-experience/ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics DesignXM Uncover market trends, changing behaviors, and unmet needs, and then take the right actions to design the experiences people want next. Qualtrics DesignXM is an advanced market research solution that combines experience feedback, sophisticated research methodologies, and analytics in a single platform. With real-time insights, and automated actions embedded into every business workflow, DesignXM gives everyone the tools to create experiences that power breakthrough products and services. https://www.qualtrics.com/design-xm/


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 2,911
**How Do G2 Users Rate Qualtrics Strategy & Research?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10)
- **Tracking:** 8.7/10 (Category avg: 8.7/10)
- **Comparison:** 8.8/10 (Category avg: 8.7/10)
- **Brand Health:** 9.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Qualtrics Strategy & Research?**

- **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics)
- **Company Website:** https://www.qualtrics.com
- **Year Founded:** 2002
- **HQ Location:** Provo, UT
- **Twitter:** @Qualtrics (42,185 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/314350/ (6,019 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Student, Research Assistant
  - **Top Industries:** Higher Education, Education Management
  - **Company Size:** 45% Enterprise, 33% Mid-Market


#### What Are Qualtrics Strategy & Research's Pros and Cons?

**Pros:**

- Ease of Use (296 reviews)
- Survey Creation (246 reviews)
- Features (109 reviews)
- Intuitive (99 reviews)
- Ease of Creation (82 reviews)

**Cons:**

- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)
- Learning Curve (53 reviews)
- Limited Customization (47 reviews)
- Pricing Issues (47 reviews)

### 6. [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews)
  Sprinklr Insights is an AI-powered consumer and brand intelligence platform for Enterprises that need to listen to and understand their customers, market and competitors to manage their reputation, drive better customer experiences and take data-led decisions. Sprinklr Insights supports an industry-leading number of channels and data sources, delivers actionable insights in real-time across areas like marketing, sales, product development, strategy and operations, is customized to business and vertical-specific use cases and is powered by patented deep learning capabilities.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 100
**How Do G2 Users Rate Sprinklr Insights?**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.2/10)
- **Tracking:** 8.4/10 (Category avg: 8.7/10)
- **Comparison:** 8.1/10 (Category avg: 8.7/10)
- **Brand Health:** 7.9/10 (Category avg: 8.6/10)

**Who Is the Company Behind Sprinklr Insights?**

- **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr)
- **Year Founded:** 2009
- **HQ Location:** New York
- **Twitter:** @Sprinklr (38,099 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,349 employees on LinkedIn®)
- **Ownership:** NYSE: CXM

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 49% Enterprise, 26% Mid-Market


#### What Are Sprinklr Insights's Pros and Cons?

**Pros:**

- Artificial Intelligence (4 reviews)
- Helpful (4 reviews)
- AI Assistant (3 reviews)
- AI Features (3 reviews)
- Analytics (3 reviews)

**Cons:**

- Learning Curve (4 reviews)
- Improvement Needed (2 reviews)
- Intuitiveness Issue (2 reviews)
- Learning Difficulty (2 reviews)
- Limited Customization (2 reviews)

### 7. [Tracksuit](https://www.g2.com/products/tracksuit/reviews)
  Make smarter marketing decisions with Tracksuit's beautiful, affordable, always-on brand tracking software. Use Tracksuit to measure and communicate the value of your brand building activities. All at a fraction of the cost of traditional brand tracking providers. Tracksuit has a dashboard you'll love to look at. Toggle between views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. Get a good read on your brand’s performance across the entire year—not a single point in time—with continuous consumer surveys. With hands-off survey setup, get your first Tracksuit brand insights in as little as 30 days. Our in-house research team and dedicated Brand Champions are here to help your brand grow. That means ambitious brands of all sizes (like yours!) can use us to measure and communicate the value of their brand. Tracksuit was founded in 2021 in Auckland, New Zealand. It has since grown to launching offices in the bustling New York City, London and Sydney.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 51
**How Do G2 Users Rate Tracksuit?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10)
- **Tracking:** 9.1/10 (Category avg: 8.7/10)
- **Comparison:** 9.2/10 (Category avg: 8.7/10)
- **Brand Health:** 9.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind Tracksuit?**

- **Seller:** [Tracksuit](https://www.g2.com/sellers/tracksuit)
- **Company Website:** https://www.gotracksuit.com
- **Year Founded:** 2021
- **HQ Location:** Auckland, NZ
- **LinkedIn® Page:** https://www.linkedin.com/company/gotracksuit/ (216 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Financial Services, Food & Beverages
  - **Company Size:** 51% Small-Business, 41% Mid-Market


### 8. [Xpressdocs](https://www.g2.com/products/xpressdocs/reviews)
  Xpressdocs is a comprehensive marketing solutions provider specializing in brand management and direct mail services. With over two decades of experience, Xpressdocs empowers businesses to create, manage, and distribute personalized marketing materials efficiently. Their integrated platform offers a suite of tools designed to streamline marketing efforts, ensuring brand consistency and operational efficiency. Key Features and Functionality: - Automated Solutions: Xpressdocs offers automated marketing tools that save time and ensure timely outreach. These include Automated Direct Mail and Automated Property Marketing, which generate campaigns based on user-defined triggers. - Marketing Technology: The platform provides advanced marketing technologies such as Home Valuation campaigns with QR codes, Prospecting Letters with trackable QR codes, Targeted Mailing Lists, and AI-powered content creation. - Traditional Marketing: Xpressdocs produces high-quality print materials, including direct mail pieces, business cards, brochures, and promotional items, all manufactured in their state-of-the-art printing facility. - Digital Marketing: The company enables the synchronization of digital marketing efforts with direct mail campaigns, offering solutions like social media scheduling and Facebook Ads integration. - Stack Integration: Xpressdocs integrates seamlessly with existing marketing technology stacks through open-API methods, supporting Single Sign-On (SSO) and connections with various CRM platforms, data providers, and design tools. - Data Solutions: The platform offers access to dynamic customer information databases, facilitating targeted marketing through verified leads and enriched data. Primary Value and User Solutions: Xpressdocs addresses the challenges businesses face in maintaining brand consistency and executing efficient marketing campaigns. By centralizing brand assets and automating marketing processes, the platform reduces manual tasks, minimizes errors, and accelerates time-to-market. Its comprehensive suite of tools allows businesses to manage both print and digital marketing efforts from a single platform, ensuring cohesive and effective outreach. The integration capabilities further enhance operational efficiency by connecting with existing systems, thereby streamlining workflows and improving overall marketing performance.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 14
**How Do G2 Users Rate Xpressdocs?**

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.2/10)
- **Tracking:** 8.7/10 (Category avg: 8.7/10)
- **Comparison:** 8.3/10 (Category avg: 8.7/10)
- **Brand Health:** 8.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Xpressdocs?**

- **Seller:** [Xpressdocs](https://www.g2.com/sellers/xpressdocs)
- **Year Founded:** 2001
- **HQ Location:** Fort Worth, US
- **LinkedIn® Page:** https://www.linkedin.com/company/xpressdocs (205 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 71% Small-Business, 14% Mid-Market


#### What Are Xpressdocs's Pros and Cons?

**Pros:**

- Ease of Use (9 reviews)
- Automation Features (3 reviews)
- Easy Setup (3 reviews)
- Features (3 reviews)
- Process Streamlining (3 reviews)

**Cons:**

- Expensive (3 reviews)
- Pricing Issues (3 reviews)
- Not Intuitive (2 reviews)
- Not User-Friendly (2 reviews)
- Poor Customer Support (2 reviews)

### 9. [Attest](https://www.g2.com/products/attest/reviews)
  Understand the 'why' and 'what’s next' for your customers. Attest is an enterprise-grade platform for qualitative and quantitative research. One platform to deeply understand your current customers, future consumers or both side-by-side. Simple to launch surveys, data storytelling and dedicated experts to help you every step of the way. - Simple and transparent pricing No hidden fees – no matter who or where your audience is we have one flat audience cost. - Multi-market insights with local nuance Access insights from 59 countries with fully localised and translated surveys, across 70 languages. Compare regional groups side by side. - No extra cost for the support you need Our industry-leading team of experts are always on hand for everything from survey setup best practice, to support in identifying key trends in your data. - Data Storytelling Discover, craft and share data stories with automated analysis tools, custom charts and interactive Boards. - Industry-leading data quality methods We truly care about the quality of your insights. Our sophisticated data training and algorithms are designed to eliminate noise and provide high quality results. - Bespoke insights for your brand Plug and play with survey templates and pre-set audiences, or create your ideal setup with fully customisable audiences. No omnibus research or sharing insights. Attest is your end-to-end consumer research platform that prioritises data quality, tailored research and robust insights so you always have the confidence in your decisions.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 151
**How Do G2 Users Rate Attest?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10)
- **Tracking:** 8.6/10 (Category avg: 8.7/10)
- **Comparison:** 8.6/10 (Category avg: 8.7/10)
- **Brand Health:** 8.6/10 (Category avg: 8.6/10)

**Who Is the Company Behind Attest?**

- **Seller:** [Attest](https://www.g2.com/sellers/attest)
- **Company Website:** https://www.askattest.com
- **Year Founded:** 2015
- **HQ Location:** London
- **Twitter:** @AskAttest (1,428 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/attest-technologies-limited/ (117 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Food & Beverages
  - **Company Size:** 53% Mid-Market, 28% Small-Business


#### What Are Attest's Pros and Cons?

**Pros:**

- Ease of Use (17 reviews)
- Survey Creation (10 reviews)
- Customer Support (9 reviews)
- Helpful (8 reviews)
- Intuitive (8 reviews)

**Cons:**

- Pricing Issues (6 reviews)
- Survey Issues (6 reviews)
- Survey Limitations (4 reviews)
- Expensive (3 reviews)
- Time-consuming Processes (3 reviews)

### 10. [Audiense](https://www.g2.com/products/audiense/reviews)
  At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 242
**How Do G2 Users Rate Audiense?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10)
- **Tracking:** 7.9/10 (Category avg: 8.7/10)
- **Comparison:** 8.3/10 (Category avg: 8.7/10)
- **Brand Health:** 7.6/10 (Category avg: 8.6/10)

**Who Is the Company Behind Audiense?**

- **Seller:** [Audiense](https://www.g2.com/sellers/audiense)
- **Company Website:** https://www.audiense.com/
- **Year Founded:** 2011
- **HQ Location:** London, England
- **Twitter:** @AudienseCO (171,083 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10529043 (96 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO
  - **Top Industries:** Marketing and Advertising, Market Research
  - **Company Size:** 50% Small-Business, 33% Mid-Market


#### What Are Audiense's Pros and Cons?

**Pros:**

- Audience Analysis (6 reviews)
- Detailed Information (5 reviews)
- Helpful (5 reviews)
- Analytics (4 reviews)
- Audience Segmentation (4 reviews)

**Cons:**

- Audience Management (1 reviews)
- Complex Features (1 reviews)
- Complexity (1 reviews)
- Data Inaccuracy (1 reviews)
- Data Limitations (1 reviews)

### 11. [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews)
  Pulsar is the AI platform for Audience and Social Intelligence. Pulsar's products power real-time, data-driven decisions in critical marketing, insights and comms functions of global enterprise companies, governments, and agency groups. Products include Pulsar TRAC for social listening and advanced audience segmentation, Pulsar CORE for owned-channel performance tracking and benchmarking, Narratives AI for tracking public opinion trends, Pulsar CLEAR for advertising compliance and Pulsar Crisis Oracle for brand crisis monitoring. Unlike traditional social listening tools that focus on keyword volume, Pulsar uses vertical-specific AI and network analysis to identify the specific communities driving online conversations. Pulsar is primarily used for brand tracking, trend spotting/analysis/discovery, campaign measurement, narrative analysis and detection, reputation intelligence, brand crisis monitoring, customer experience, competitive intelligence, and product and marketing innovation. Pulsar collects social, search, news media and web data from 195 countries, detecting and understanding sentiment, topics and emotions in all languages. Beyond national and language coverage, Pulsar collects territory-specific data sources including VK, Naver, and Chinese data sources (Weibo, Little Red Book, Wechat, Baidu).


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 87
**How Do G2 Users Rate Pulsar Platform?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Comparison:** 10.0/10 (Category avg: 8.7/10)
- **Brand Health:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Pulsar Platform?**

- **Seller:** [Pulsar Platform](https://www.g2.com/sellers/pulsar-platform)
- **HQ Location:** London, United Kingdom
- **Twitter:** @PulsarPlatform (9,698 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5064086/ (152 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Public Relations and Communications
  - **Company Size:** 39% Mid-Market, 30% Enterprise


#### What Are Pulsar Platform's Pros and Cons?

**Pros:**

- Customer Support (2 reviews)
- Ease of Use (2 reviews)
- Helpful (2 reviews)
- Analytics (1 reviews)
- Audience Analysis (1 reviews)

**Cons:**

- Data Inaccuracy (1 reviews)
- Data Incompleteness (1 reviews)
- Filtering Issues (1 reviews)
- Filtering Problems (1 reviews)
- Inaccurate Data (1 reviews)

### 12. [Ideally](https://www.g2.com/products/ideally/reviews)
  Ideally is the research platform purpose built for innovation and creativity. Ideally helps democratise insights, giving businesses of all sizes the ability to iterate and develop ideas effectively. By integrating customer feedback throughout the ideation process, it turns consumer testing into a dynamic, ongoing practice. Take risks, validate ideas, test messages, measure and evaluate in-market products. Or, ask anything, and get real consumer insights.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 44
**How Do G2 Users Rate Ideally?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Tracking:** 8.1/10 (Category avg: 8.7/10)
- **Comparison:** 8.6/10 (Category avg: 8.7/10)
- **Brand Health:** 7.4/10 (Category avg: 8.6/10)

**Who Is the Company Behind Ideally?**

- **Seller:** [Go Ideally](https://www.g2.com/sellers/go-ideally)
- **Year Founded:** 2023
- **HQ Location:** Auckland, NZ
- **LinkedIn® Page:** https://www.linkedin.com/company/ideally-insights/about/ (57 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods, Food & Beverages
  - **Company Size:** 48% Mid-Market, 29% Small-Business


#### What Are Ideally's Pros and Cons?

**Pros:**

- Ease of Use (17 reviews)
- Efficiency (10 reviews)
- Customer Support (9 reviews)
- Helpful (9 reviews)
- Intuitive (9 reviews)

**Cons:**

- Expensive (4 reviews)
- Pricing Issues (3 reviews)
- Limited Features (2 reviews)
- Limited Flexibility (2 reviews)
- Data Limitations (1 reviews)


    ## What Is Brand Intelligence Software?
  [Marketing Software](https://www.g2.com/categories/marketing)
  ## What Software Categories Are Similar to Brand Intelligence Software?
    - [Survey Software](https://www.g2.com/categories/survey)
    - [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)
    - [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)
    - [Market Intelligence Software](https://www.g2.com/categories/market-intelligence)
    - [User Research Tools](https://www.g2.com/categories/user-research)
    - [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms)
    - [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)