Best Brand Advocacy Services

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Researched and written by Alanna Iwuh

Brand advocacy service providers help businesses identify customers, employees, or partners who can serve as advocates of a company’s brand. The most common brand advocacy services are customer advocacy services. These offerings focus on leveraging the power of existing customers to promote a business or product. These services help identify loyal customers and build a community of advocates and empower them to spread positive messages about a business. This is often achieved through various tactics, such as referral programs, social media advocacy campaigns, and influencer marketing. By incentivizing and rewarding advocates, businesses can build a community of engaged customers more likely to make repeat purchases and refer others to the brand.

Many businesses use brand advocacy services as it's an effective strategy to build a strong brand, increase customer loyalty, and drive growth and revenue. Marketing teams, sales teams, and customer service teams all benefit from these services. Marketing teams partner with customer advocacy service providers to boost customer engagement and stimulate growth through referrals and customer-driven campaigns. Sales teams benefit from customer advocacy services as they can expand their customer base and generate new leads, ultimately increasing sales. These services can also provide insights to customer service teams to gauge the success of their efforts and create opportunities to reengage with returning customers through improved customer service. In addition to customer advocacy services, these companies typically also offer digital marketing, marketing strategy, content writing, content marketing, social media marketing, or lead generation services.