# Best Automotive Marketing Software - Page 5 ## How Many Automotive Marketing Software Products Does G2 Track? **Total Products under this Category:** 84 ### Category Stats (Aug 2026) - **Average Rating:** 4.4/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Kenect (+0.52%) - Among all products in this category, Kenect recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Automotive Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 2,800+ Authentic Reviews - 84+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Automotive Marketing Software ![G2 Grid® for Automotive Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/automotive-marketing/grids.png?focus%5B%5D=10366&focus%5B%5D=124278&focus%5B%5D=9690&focus%5B%5D=112560&focus%5B%5D=118647&focus%5B%5D=1174907&focus%5B%5D=78860&focus%5B%5D=46705) Highlighted products: Podium, Fullpath, DealerSocket, Spyne, Matador, Dabadu XRM, Dealer Inspire, and CDK CRM. Underlying data: [Grid® JSON](https://www.g2.com/categories/automotive-marketing/grids.json?focus%5B%5D=podium&focus%5B%5D=fullpath&focus%5B%5D=dealersocket&focus%5B%5D=spyne&focus%5B%5D=matador&focus%5B%5D=dabadu-xrm&focus%5B%5D=dealer-inspire&focus%5B%5D=cdk-crm) **Sponsored** ### Driftrock Driftrock is the automotive customer acquisition platform, used by 35+ global brands across 32 markets, including BMW, OMODA & JAECOO, BYD, Mercedes-Benz, and Hyundai Motor Group. Our platform processes 2M+ leads annually and enables £2.6B+ in vehicle sales globally. The automotive industry is going through its biggest transformation in decades. The EV transition, shifting buyer behaviour, increased competition and pressure to prove marketing ROI mean automotive brands can no longer afford to run disconnected, fragmented and traditional marketing stacks. Driftrock replaces that complexity with a single platform that captures more leads, converts more customers, and closes the loop between ad spend and vehicle sales. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1766&secure%5Bchosen_at%5D=2026-08-01T16%3A49%3A21Z&secure%5Bdisplayable_resource_id%5D=1766&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1766&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=15923&secure%5Bresource_id%5D=1766&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fautomotive-marketing%3Fpage%3D5&secure%5Btoken%5D=4be7c4c735769c8d6a5320ec69c5190f3c102d260d35ac77526e769a4e69d8ad&secure%5Burl%5D=https%3A%2F%2Fwww.driftrock.com&secure%5Burl_type%5D=company_website) ### [Digital Air Strike Response Logix](https://www.g2.com/products/digital-air-strike-response-logix/reviews) Streamline and automate responses to online leads, increase the visibility of your dealership’s promotions and deliver customer experiences that simply sell more cars. Thousands of dealerships trust Response Logix® because it’s the fastest, smartest, and most comprehensive automotive lead response solution available. #### Who Is the Company Behind Digital Air Strike Response Logix? - **Seller:** [DAS Technology](https://www.g2.com/sellers/das-technology) - **Year Founded:** 2007 - **HQ Location:** Scottsdale, AZ - **Twitter:** @DigitalAirStrk 5,126 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cfb2bbfeed0c16cdceb29ac91b8fd775941eb3b92b99cb3e0b25668b01357c42&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdigital-air-strike%2Fabout&secure%5Burl_type%5D=linkedin_company_website) 165 employees on LinkedIn® ### [Envision](https://www.g2.com/products/core-dealer-services-envision/reviews) Envision by Core Dealer Services is an Opportunity Mining Tool and communications platform created by automotive industry professionals. Leveraging dealer management system data combined with various other data sources, Envision uncovers truly qualified buyers and creates the deal complete with incentives, trade values, and payments. Envision also includes in-app text and email communications as well as an intuitive marketing platform complete with a campaign builder and automation to ensure the right message is sent to the right customer at the right time. Focus your team’s efforts on customers most likely to do business with your dealership and let Envision do the heavy lifting so you never miss an opportunity. #### Who Is the Company Behind Envision? - **Seller:** [Core Dealer Services](https://www.g2.com/sellers/core-dealer-services) - **Year Founded:** 2020 - **HQ Location:** Toronto, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f875fdf70faa4c39a63b6929e21c52b4d2c683e20c7dda9523573c1bd1f0648&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcore-dealer-services-inc&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [eVHC](https://www.g2.com/products/evhc/reviews) Since its launch in 2010 Gemini Systems eVHC software has matured in to an advanced, dependable, industry leading eVHC solution. A keen focus on usability has ensured that the application is fast and intuitive, allowing technicians to complete the eVHC efficiently. #### Who Is the Company Behind eVHC? - **Seller:** [Gemini Computer Systems](https://www.g2.com/sellers/gemini-computer-systems) - **Year Founded:** 1995 - **HQ Location:** Lincoln, United Kingdom - **Twitter:** @Gemini\_Systems 613 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=466e87c6fbf8564d6b7e7a6df496b7639372b2877d803e8131cbf3c75af30422&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1046686&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® ### [Experian AutoCheck (UK)](https://www.g2.com/products/experian-autocheck-uk/reviews) Experian AutoCheck is a comprehensive vehicle history and valuation service designed to empower automotive retailers, finance institutions, and insurance companies with accurate and detailed vehicle information. By leveraging data from multiple authoritative sources, AutoCheck enables users to make informed decisions when buying or selling vehicles, ensuring transparency and confidence in every transaction. Key Features and Functionality: - Customised Reports: Tailor reports to display only the data relevant to your needs, ensuring efficiency and clarity. - Finance Visibility: Identify if a vehicle has outstanding finance agreements, providing details necessary for further investigation or settlement. - Valuation Data: Access current and future market values from trusted sources, including AutoTrader, CAP, Glass, and Percayso. - Comprehensive Vehicle Information: Obtain detailed data on vehicle specifications such as color, VIN, body type, engine capacity, transmission, fuel type, CO2 emissions, horsepower, registration dates, and previous ownership history. - Insurance Write-Off and Salvage Data: Determine if a vehicle has been declared an insurance write-off, including the specific write-off category, or if it has passed through salvage auctions. - Import, Export, or Scrap Status: Verify if a vehicle is recorded with the DVLA as imported, exported, or scrapped. - Mileage Records and Fuel Economy: Review mileage records to validate current readings and identify anomalies, and access fuel economy reports detailing CO2 emissions and estimated annual fuel costs. Primary Value and User Solutions: Experian AutoCheck addresses the critical need for transparency in the automotive market by providing reliable and comprehensive vehicle histories. This service mitigates risks associated with purchasing vehicles that may have hidden issues such as outstanding finance, previous write-offs, or mileage discrepancies. By offering real-time, accurate data, AutoCheck enhances decision-making processes, protects investments, and fosters trust between buyers and sellers. For businesses, it streamlines operations, reduces administrative burdens, and supports strategic planning with up-to-date market valuations and vehicle insights. #### Who Is the Company Behind Experian AutoCheck (UK)? - **Seller:** [Experian](https://www.g2.com/sellers/experian) - **Year Founded:** 1826 - **HQ Location:** Dublin, Ireland - **Twitter:** @Experian\_US 38,771 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website) 26,191 employees on LinkedIn® - **Ownership:** LSE: EXPNL ### [Experian Auto Engage Plus (UK)](https://www.g2.com/products/experian-auto-engage-plus-uk/reviews) Experian's Auto Engage Plus is a comprehensive solution designed to enhance the vehicle financing process by providing a clear understanding of a consumer's credit eligibility. Leveraging Experian's extensive experience with lender policies, the system segments consumers into five likelihood bands, offering a transparent view of their potential for loan approval. This approach empowers consumers to make informed decisions about their financing options, fostering a more personalized and confident purchasing journey. Key Features and Functionality: - Credit Eligibility Assessment: Utilizes Experian's insights into lender policies to categorize consumers into five likelihood bands, indicating their probability of loan approval. - Personalized Consumer Journey: Offers consumers tailored data insights regarding their credit and affordability, enabling them to select financing options that align with their financial situation. - Early Qualification: Identifies consumer affordability early in the sales process, allowing businesses to qualify customers more efficiently. - Reduced Declined Applications: By assessing credit eligibility upfront, the solution minimizes the potential harm and disappointment associated with declined applications. - Regulatory Compliance: Supports adherence to consumer duty regulations by promoting transparency and fairness in the financing process. - Seamless Integration: Features a simple API integration that provides real-time data insights, facilitating a frictionless user experience. Primary Value and User Solutions: Auto Engage Plus addresses the need for transparency and efficiency in the vehicle financing process. By providing consumers with clear insights into their credit eligibility and affordability, it empowers them to make informed decisions, enhancing their overall purchasing experience. For businesses, the solution streamlines the sales process by qualifying customers earlier, reducing the incidence of declined applications, and ensuring compliance with regulatory standards. This leads to improved customer satisfaction, higher conversion rates, and a more efficient financing workflow. #### Who Is the Company Behind Experian Auto Engage Plus (UK)? - **Seller:** [Experian](https://www.g2.com/sellers/experian) - **Year Founded:** 1826 - **HQ Location:** Dublin, Ireland - **Twitter:** @Experian\_US 38,771 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website) 26,191 employees on LinkedIn® - **Ownership:** LSE: EXPNL ### [Experian Auto Finance (UK)](https://www.g2.com/products/experian-auto-finance-uk/reviews) Experian Auto Finance is a comprehensive solution designed to streamline the vehicle financing process for both consumers and lenders. By integrating this service, businesses can provide customers with immediate insights into their credit eligibility, enhancing the overall purchasing experience. Key Features and Functionality: - Instant Eligibility Assessment: Customers receive real-time evaluations of their suitability for credit, allowing them to explore financing options without impacting their credit scores. - Enhanced Customer Experience: By offering early indications of eligibility, the solution reduces the stress associated with the application process, leading to higher satisfaction and trust. - Operational Efficiency: Lenders can focus on high-quality leads, improving conversion rates and reducing the time and costs associated with processing ineligible applications. - Regulatory Compliance: The service supports adherence to Financial Conduct Authority (FCA) guidelines by ensuring that consumers are matched with appropriate financial products, promoting fair and responsible lending practices. Primary Value and User Solutions: Experian Auto Finance addresses the common challenges in the auto financing sector by providing a transparent and efficient platform for credit assessment. For consumers, it demystifies the financing process, offering clarity and confidence in their purchasing decisions. For lenders and dealers, it optimizes the customer acquisition process, enhances compliance with regulatory standards, and fosters stronger, more trustworthy relationships with clients. #### Who Is the Company Behind Experian Auto Finance (UK)? - **Seller:** [Experian](https://www.g2.com/sellers/experian) - **Year Founded:** 1826 - **HQ Location:** Dublin, Ireland - **Twitter:** @Experian\_US 38,771 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website) 26,191 employees on LinkedIn® - **Ownership:** LSE: EXPNL ### [Experian Automotive Value Segments for Marketing (UK)](https://www.g2.com/products/experian-automotive-value-segments-for-marketing-uk/reviews) Experian's Automotive Value Segments for Marketing is a sophisticated solution designed to enhance automotive marketing strategies by leveraging predictive analytical modeling. This tool enables marketers to effectively connect their messages with audiences most likely to be in the market for specific types of vehicles. By utilizing Experian's proprietary data assets, the solution targets segments of vehicle owners based on industry-standard categories, value groups, and fuel or engine types, including hybrid and electric models. Key Features and Functionality: - Comprehensive Audience Segmentation: Utilizes ownership data of all cars registered in the UK to create modelled audience segments based on three main elements: Body Style, Value Group, and Fuel Type. - Targeted Marketing Strategies: Allows marketers to identify audiences relevant to particular makes and models, build audience strategies for sustainability and growth, and develop effective marketing strategies as part of the holistic car buying journey. - Multi-Channel Activation: Enables activation of audiences across both traditional and digital channels, ensuring consistent audience strategies across media channels including TV and social media. Primary Value and User Solutions: The primary value of Experian's Automotive Value Segments for Marketing lies in its ability to provide marketers with precise, data-driven insights into potential car buyers. By understanding and targeting specific audience segments, marketers can tailor their offers and messages to resonate with consumers' preferences and behaviors. This approach not only enhances the effectiveness of marketing campaigns but also supports the growth of electric and hybrid vehicle markets by identifying and engaging with audiences interested in these models. Ultimately, this solution helps businesses reach new and used car buyers based on their current car ownership, leading to improved customer engagement and increased sales. #### Who Is the Company Behind Experian Automotive Value Segments for Marketing (UK)? - **Seller:** [Experian](https://www.g2.com/sellers/experian) - **Year Founded:** 1826 - **HQ Location:** Dublin, Ireland - **Twitter:** @Experian\_US 38,771 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website) 26,191 employees on LinkedIn® - **Ownership:** LSE: EXPNL ### [Experian EV Insights for Automotive Sector (UK)](https://www.g2.com/products/experian-ev-insights-for-automotive-sector-uk/reviews) Experian's EV Insights for the Automotive Sector is a comprehensive solution designed to empower manufacturers, dealers, media agencies, and location planners with in-depth understanding of the electric vehicle (EV) market. By integrating Experian's extensive data with DVLA car ownership records, this tool offers actionable insights into current and prospective EV buyers, facilitating targeted marketing and strategic planning. Key Features and Functionality: - Ownership Persona Profiles: Gain detailed insights into the demographics and behaviors of individuals who own specific makes and models, enabling precise audience segmentation. - Competitor Analysis: Understand competitor persona profiles to identify market positioning and opportunities for differentiation. - EV/Hybrid Targeting: Identify and target personas most likely to be interested in EV or hybrid models, enhancing marketing effectiveness. - Media Budget Planning: Optimize media budgets by allocating resources toward personas with the highest conversion potential. - Geographical Insights: Analyze vehicle ownership patterns by location to inform dealership placement and regional marketing strategies. Primary Value and User Solutions: Experian's EV Insights for the Automotive Sector addresses the critical need for data-driven decision-making in the rapidly evolving EV market. By providing a clear picture of who is purchasing EVs and who is likely to do so in the future, businesses can tailor their marketing efforts, optimize resource allocation, and stay ahead of competitors. This solution enables users to: - Effectively target current and future EV customers. - Understand and analyze competitor strategies. - Plan and execute media campaigns with higher precision. - Make informed decisions regarding dealership locations and inventory management. By leveraging these insights, automotive businesses can enhance customer engagement, increase sales, and drive growth in the expanding EV market. #### Who Is the Company Behind Experian EV Insights for Automotive Sector (UK)? - **Seller:** [Experian](https://www.g2.com/sellers/experian) - **Year Founded:** 1826 - **HQ Location:** Dublin, Ireland - **Twitter:** @Experian\_US 38,771 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website) 26,191 employees on LinkedIn® - **Ownership:** LSE: EXPNL ### [Hi Auto](https://www.g2.com/products/hi-auto/reviews) Hi Auto is a service provider of conversational AI solutions tailored for the quick-service restaurant (QSR) industry, specializing in automating drive-thru order taking. Their advanced AI platform enables natural language interactions, allowing customers to place orders seamlessly, even in noisy environments. By integrating Hi Auto's technology, QSRs can enhance operational efficiency, reduce labor costs, and deliver a consistent and accurate ordering experience to their patrons. #### Who Is the Company Behind Hi Auto? - **Seller:** [Hi Auto](https://www.g2.com/sellers/hi-auto) - **Year Founded:** 2019 - **HQ Location:** Tel Aviv, IL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f993666e638a0837cecf3df010bebe7e6edf023699203ee2e26229415f5f34f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhi-auto&secure%5Burl_type%5D=linkedin_company_website) 85 employees on LinkedIn® ### [izmoauto](https://www.g2.com/products/izmocars-izmoauto/reviews) izmocars is a leading provider of cutting-edge software solutions for the automotive industry. Our innovative platforms include izmoauto - Digital Web Platform for Automotive Dealers, izmoemporio - Digital Retail Enablement Platform, Customer Relationship Management for Parts Distribution, and CGI/VR Platforms. As pioneers in SaaS platforms tailored for automotive retail, we have developed innovative software solutions for over 22 years. izmoauto: A multilingual digital retail platform that enables dealers, dealer groups, and OEMs to create engaging auto retail websites that attract and convert more customers. izmoemporio: A virtual showroom with 3D vehicle demo, interactive feature highlights, and vehicle personalization in 3D that allows customers to explore vehicles from the comfort of their own homes. izmoespañol: A turnkey package for marketing to the fastest growing US auto market, consisting of dealer websites, SEO, and social media promotions in Spanish. izmoRM: An integrated digital marketing solution that combines SEO, SEM, Google Ads, and Social Media promotions. autogozo: An exclusive Spanish auto listing portal to connect with Hispanic car buyers. We are committed to helping auto dealers, dealer groups, and OEMs all across the world transform and grow their businesses. If you are looking for an innovative and effective way to reach your target audience, izmocars is the perfect partner for you. Visit our website www.izmocars.com today to learn more about our products and services. #### Who Is the Company Behind izmoauto? - **Seller:** [izmocars](https://www.g2.com/sellers/izmocars) - **Year Founded:** 2002 - **HQ Location:** San Francisco, US - **Twitter:** @izmocars 1,179 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8b353bc8e4b0b64e6a54a0e8b284822bdf467ea7ecffb654678dcdc7c0eb34fd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fizmocars&secure%5Burl_type%5D=linkedin_company_website) 90 employees on LinkedIn® ### [Jazel](https://www.g2.com/products/jazel/reviews) DEALER WEBSITES CAR SHOPPERS LOVE Get a website that earns you loyalty and sells cars #### Who Is the Company Behind Jazel? - **Seller:** [Jazelauto](https://www.g2.com/sellers/jazelauto) - **Year Founded:** 2003 - **HQ Location:** Tustin, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8caa46ed151b0e7333ff033039f407b03c8a06da0878247d584b5ce95b61a2ca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjazelauto&secure%5Burl_type%5D=linkedin_company_website) 29 employees on LinkedIn® ### [Marketplace Listing Tool](https://www.g2.com/products/marketplace-listing-tool/reviews) Marketplace Listing Tool is an AI-powered software platform built to help dealerships and real estate professionals post inventory to Facebook faster, easier, and more effectively than ever before. At its core, MLT eliminates the manual work of creating Marketplace posts. Instead of copying and pasting vehicle or property details, writing captions, uploading photos, and posting one-by-one, users can generate and publish complete listings in seconds. Here’s what MLT does: AI-Generated Posts: Automatically creates high-converting descriptions based on the vehicle or property details. One-Click Publishing: Post directly to Facebook Marketplace, Groups, or personal feeds in under 30 seconds. Multi-User Access: Dealership teams can have multiple logins with usage tracking to monitor performance and activity. Inventory-Based Posting: Quickly pull in vehicle details and photos so staff can post more units per day with less effort. Compliance-Friendly Customization: Flexible settings allow businesses to adjust messaging to fit brand and regulatory requirements. MLT is built for speed and scale. Sales teams no longer need to rely on one person to handle Marketplace posts. Every salesperson can actively market their inventory daily, increasing visibility, inbound leads, and showroom traffic. The platform is designed to turn Facebook into a consistent, controllable lead source instead of a hit-or-miss effort. By removing friction, MLT helps businesses post more consistently, and consistency drives results. In short, MLT helps businesses: Get more eyes on inventory Generate more direct buyer conversations Reduce manual posting time Empower their entire team to market daily Marketplace Listing Tool turns Facebook into a high-output listing machine, without adding more work. #### Who Is the Company Behind Marketplace Listing Tool? - **Seller:** [Marketplace Listing Tool](https://www.g2.com/sellers/marketplace-listing-tool) - **Year Founded:** 2021 - **HQ Location:** Orlando, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1aca8bc0ae13b64b2a2627a1cf37b2da79ca5351bcb6fc95f89188a179f3af20&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7social%2F&secure%5Burl_type%5D=linkedin_company_website) 16 employees on LinkedIn® ### [MotorDesk](https://www.g2.com/products/motordesk/reviews) MotorDesk is a web-based automotive dealership management platform designed to modernise your stock management, advertising, communication, sales, social media & website. MotorDesk provides you with easy to use tools, connected with accurate data sources, designed to simplify your dealership management: Manage your stock with accurate taxonomy, factory fit detection and instant publishing to marketplaces. Simplify your communications with omni-channel communication and integrated live chat. Offer an online and paperless sales process, with online payments and live accounting integration. Get a SEO optimised website which automatically adapts to support all devices, so customers can visit your website using their mobile, tablet and desktop computer. Connect your social media for automated posting across all your profiles. The ultimate platform for car dealers, vehicle sales and auto dealerships! #### Who Is the Company Behind MotorDesk? - **Seller:** [MotorDesk](https://www.g2.com/sellers/motordesk) - **Year Founded:** 2021 - **HQ Location:** Ipswich, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0636aa07a5a6b15495b83d71712108771fd463a750730e8052363db6e684a761&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmotordeskuk%2F&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® ### [Orbee](https://www.g2.com/products/orbee/reviews) Customer experience (CX) middleware that powers the automotive industry with analytics, data, and automation solutions. #### Who Is the Company Behind Orbee? - **Seller:** [Orbee](https://www.g2.com/sellers/orbee) - **Year Founded:** 2015 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9f2722bfb41b45dcae9a1bb87ee7375f8edff2f560372c7db8f47d3c3bd38fa&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Forbee&secure%5Burl_type%5D=linkedin_company_website) 58 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium ### [Outsell](https://www.g2.com/products/outsell/reviews) Outsell makes dealers lives easier with AI-driven, automated marketing communications across channels #### Who Is the Company Behind Outsell? - **Seller:** [Impel](https://www.g2.com/sellers/impel) - **Year Founded:** 2014 - **HQ Location:** New York, New York - **Twitter:** @getimpel 1,291 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6bd4bfa46373a760ce0e455b1e168d3de3255f0b99a760c796ad70d0eda4eb59&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspincar%2Fabout&secure%5Burl_type%5D=linkedin_company_website) 557 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small - [‹ Prev‹ Prev](/categories/automotive-marketing?order=g2_score&page=4#product-list) - [1](/categories/automotive-marketing?order=g2_score#product-list) - [2](/categories/automotive-marketing?order=g2_score&page=2#product-list) - [3](/categories/automotive-marketing?order=g2_score&page=3#product-list) - [4](/categories/automotive-marketing?order=g2_score&page=4#product-list) - 5 - [6](/categories/automotive-marketing?order=g2_score&page=6#product-list) - [Next ›Next ›](/categories/automotive-marketing?order=g2_score&page=6#product-list) Spotlight Categories [Managed File Transfer (MFT) Software](https://www.g2.com/categories/managed-file-transfer-mft) [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) [Product Analytics Software](https://www.g2.com/categories/product-analytics) [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection) Similar Categories - [Automotive Digital Retailing](/categories/automotive-digital-retailing) - [Auto Repair](/categories/auto-repair) - [Auto Shop Management](/categories/auto-shop-management) - [Car Dealer](/categories/car-dealer) - [Car Rental](/categories/car-rental) - [Connected Car](/categories/connected-car) - [Other Automotive](/categories/other-automotive) - [Towing](/categories/towing) [Browse Automotive Marketing Themes](/categories/automotive-marketing/themes) ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan") NK Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan) Updated October 3, 2024 Automotive marketing software is designed to help car dealers market their services and improve their customer base. Automotive marketing software enables new and used car dealerships to capture more leads, empowering them with the ability to make more sales. These tools help dealerships create online listings for their cars, create and distribute marketing materials, and capture and retain leads. For dealerships that sell used vehicles, the use of automotive marketing software can improve overall marketing efforts and lead to inventory growth by finding people looking to sell their cars. Automotive marketing tools function very similarly to horizontal marketing software, with feature similar to [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), and [lead capture software](https://www.g2.com/categories/lead-capture). To qualify for inclusion in the Automotive Marketing category, a product must: - Help dealerships market their business and inventory - Provide automotive industry-specific features - Create dealership websites, post pictures, and capture leads Show More * * * ## How Do You Choose the Right Automotive Marketing Software? ### What You Should Know About Automotive Marketing Software ### What is Automotive Marketing Software? Automotive marketing software provides car dealerships the tools they need to market their inventory and services and grow their customer base. These solutions help dealerships build and deploy an omnichannel strategy that delivers personalized experiences to potential customers and increases sales. Users can list inventory (new cars, used cars, or car parts) on their sites, create and distribute marketing materials, automate certain marketing and sales workflows, and track ROI for each campaign. By properly utilizing automotive marketing software, dealerships can target the right prospect at the right time, offer competitive pricing, and ultimately grow their sales pipeline. While dealerships can also use non-verticalized marketing solutions, specialized automotive marketing products offer industry integrations with other automotive software solutions and can connect data from multiple dealership tools into a centralized system for optimal marketing success. In fact, the highest rated automotive marketing solutions for dealership networks pair that connectivity with integrated optimization and account support that keeps performance improving well after launch. ### What are the Common Features of Automotive Marketing Software? Based on G2 reviews, dealership marketing and sales teams evaluate automotive marketing software by comparing lead management automation, website and pricing tools, and integration with existing dealership systems. The following are some core features within automotive marketing software that can help users execute lead generation and marketing campaigns: **Lead management and nurturing automation:** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users can set parameters for what constitutes a qualified lead. This may be when prospective customers visit a product page three times or when they only come once. Users get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. This tool saves sales reps time by focusing on only the most qualified leads. **Website listings:** Automotive marketing products should offer some degree of dealer website listing support, allowing users to post vehicles and parts inventory online. These listings can also be shared via other channels. With pricing automation, dealerships can automatically drop or raise prices in real time based on interest or repeated product page visits. The best automotive marketing tools go further on dealership website optimization, actively working to convert visitors and give a dealership a competitive positioning edge over nearby stores — [Dealer Inspire](https://www.g2.com/products/dealer-inspire/reviews) highlights conversion rate optimization as a core capability on its own listing, [PureCars](https://www.g2.com/products/purecars/reviews) positions itself around giving dealers a competitive advantage in their local market, and Dealer Pro Edge is recognized elsewhere in this category for its noticeably faster page loads. **SMS marketing:** Text messaging allows salespeople to reach customers on their mobile devices and often leads to quicker response times. Reminders and notifications can be automatically sent out, integrating with calendars to lock in event invites. Automotive marketing platforms can also handle bulk messaging, allowing for targeted customer engagement based on selected criteria.  **Email marketing:** Similar to SMS marketing capabilities, automotive marketing software allows dynamic email marketing campaigns to be designed and executed. For example, once a customer signs up for an auto dealer’s mailing list, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. **Social media marketing:** Digital marketing strategies are crucial to success in today’s sales environment. Automotive marketing platforms can reach prospects via multiple social platforms, including Facebook, Instagram, and Twitter. Leads can be captured and fed into the system, with personalized content and ads being pushed out at the right time. **Reputation management:** Once a sale has been made, dealerships can send out surveys and requests for reviews to customers via their preferred channel. Automatic prompts can be generated to direct customers to leave a review on any designated site and can help nurture customer relationships to drive repeat business. **Workflow automation:** Marketing and sales workflows can be automated to remove a lot of tedious work throughout the customer journey, allowing reminders, special offers, and follow-up messages to be automatically sent out to prospects and customers. For customers leasing cars, renewal reminders can also be set up to trigger at specific times. If integrated with a CRM, automotive marketing software can also assist with scheduling phone calls for added outreach. The strongest automotive marketing tools take that CRM integration further, connecting directly into a dealership's CRM and dealer management system (DMS) so lead, service, and inventory data all stay in sync — [Podium's](https://www.g2.com/products/podium/reviews) own listing highlights more than 200 such DMS/CRM integrations, [Fullpath](https://www.g2.com/products/fullpath/reviews) unifies DMS, CRM, and website data through open APIs, and [CDK CRM](https://www.g2.com/products/cdk-crm/reviews) connects natively to the CDK Drive DMS. **Marketing analytics:** Conversational and campaign analytics help sales and marketing teams assess the effectiveness of their outreach. This can help determine which channels are most effective with specific demographics, how marketing efforts impact car sales, and how salespeople perform against quotas. ### What are the Benefits of Automotive Marketing Software? **Maximize engagement:** By utilizing omnichannel marketing tools and having access to various lead signals, dealership salespeople can nurture prospects throughout the pipeline and ensure no engagement opportunities are missed. Automation tools free up sales and marketers to focus on actions that drive higher engagement and promote sales optimization. **Improve sales:** Campaign analytics and personalization tools enable dealerships to target prospects and customers at the right time to close deals or secure repeat business. Resources can be allocated based on which campaigns are performing better, and sales teams have access to quality data that supports conversations. ### Who Uses Automotive Marketing Software? **Sales teams:** Automotive marketing software helps sales teams leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Marketing teams:** Marketing teams use automotive marketing software to automate tedious tasks, organize workflows, and collect customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save time and can focus more on analyzing their data. Spending more time with this data results in a more effective marketing strategy. ### What are the Alternatives to Automotive Marketing Software? While automotive marketing software has the added benefit of specific integrations for dealerships, horizontal alternatives to automotive marketing software can replace this type of software, either partially or completely: [SMS marketing software](https://www.g2.com/categories/sms-marketing): SMS marketing point solutions can be deployed alongside automotive marketing software if a certain platform does not provide the necessary features. This software supports text campaigns and can deploy personalized texts at the right time to the right people. [Email marketing software](https://www.g2.com/categories/email-marketing): Some automotive marketing software products specialize in SMS marketing and may not offer comprehensive email marketing tools. Dealerships may choose to use a separate solution specifically for email marketing if they need more functionality. [Sales engagement software](https://www.g2.com/categories/sales-engagement) **:** Sales engagement software provides a central hub for all communications sales teams send to prospective customers and can provide scripts and templates for different outreach activities. Dealerships may use these tools along with automotive marketing software if greater sales automation and lead nurturing are needed. #### Software Related to Automotive Marketing Software Related solutions that can be used together with automotive marketing software include: [Car dealer software](https://www.g2.com/categories/car-dealer) **:** Car dealer software, also known as dealer management systems (DMS), provide all-in-one business management support for auto dealers. Automotive marketing software integrates with these solutions to drive sales and supplement additional customer data stored in a DMS. [CRM software](https://www.g2.com/categories/crm) **:** For auto dealerships not using a DMS or related automotive industry tool, a standard CRM may be used alongside automotive marketing software to support lead management and customer relationship management efforts. [Automotive digital retailing software](https://www.g2.com/categories/automotive-digital-retailing) **:** Automotive digital retailing software allows dealerships to digitize their inventory and allow customers to complete a deal online, from start to finish. While automotive marketing software may integrate with websites and provide general listing features, not all products offer enough functionality to operationalize a dealership’s e-commerce strategy. Automotive marketing should be used alongside this type of platform. ### How to Buy Automotive Marketing Software #### Requirements Gathering (RFI/RFP) for Automotive Marketing Software Whether a company is just starting to explore automotive marketing software or is looking for a more appropriate solution for their needs, G2.com can help inform buyers of the market and assist them in selecting the best software product for their business. Dealerships looking to purchase automotive marketing software, whether for the first time or to replace an existing solution, should first determine that they can use the platform. If they don’t have a dedicated marketing team, for example, or their sales team uses other solutions already, trying to implement an automotive marketing platform may not be successful. Advanced engagement tools and automation may be wasted if the target customer does not make use of certain channels, too. #### Compare Automotive Marketing Software Products **Create a long list** The first step to finding the perfect software solution is to create a preliminary list of products that fit the buyer’s general needs. The next step is to narrow down the list by selecting specific features that are must-haves or requirements for the buyer. G2.com provides information about the best automotive marketing software, allowing buyers to filter options and user reviews to help narrow the product list to a more relevant selection. **Create a short list** Creating a short list of software products is an important step in the buying process. While it may be daunting to filter through various products, users can get help by utilizing G2’s compare feature. This feature will take products of choice and display them side by side so the buyer can easily determine which software ticks the important boxes on the list. **Conduct demos** Once the buyer has narrowed down the product list, the next step is to conduct a demo. Demos allow buyers to see a product and its features in more detail. To ensure a buyer gets the most out of a demo, it’s important to go in prepared. Buyers should be prepared to thoroughly test each product from a user and customer standpoint. Determine what goes into creating different types of marketing campaigns via each product. Additionally, buyers should inquire about cost, integrations, vendor support, and any concerns they have about the product. Adequate preparation will make it easier for a buyer to compare products after completing the demos. #### Selection of Automotive Marketing Software **Choose a selection team** The selection team will likely include dealership sales and marketing staff, such as account managers and marketing managers. They will represent the interests of their respective teams and understand what features are necessary to support their day-to-day functions. **Negotiation** Once the selection team has narrowed down their software picks, it’s time to discuss customization options, pricing, and the type of support needed from the vendor. It’s always important to address pricing options, even when they are listed on a vendor’s website. Many software vendors will provide discounts and custom pricing options based on what the buyer is looking to purchase. **Final decision** Once a buyer has made the final decision on a product and is ready to move forward with a purchase, it is recommended to conduct a final demo, inquire about a trial run, and determine the next steps if the product doesn’t ultimately fit their needs. These steps can give a buyer an additional sense of security and confidence when making a final decision. ### Automotive Marketing Software FAQs ### Most Popular FAQs #### Which automotive marketing software has the best reviews? Across the[](https://www.g2.com/categories/automotive-marketing)[Automotive Marketing](https://www.g2.com/categories/automotive-marketing) category, the strongest ratings tend to go to platforms that keep dealership teams focused on customers rather than tool maintenance. - [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews): Carries a solid review base at a near-perfect rating, with clear lead notifications and calendar-based task management keeping it easy to run day to day. - [Dealer Pro Edge](https://www.g2.com/products/dealer-pro-edge/reviews): A smaller sample so far, but noticeably faster page loads compared to other dealer website platforms come up consistently. - [Dealership EV Dashboard](https://www.g2.com/products/dealership-ev-dashboard/reviews): A smaller footprint so far, but it posts a perfect satisfaction score among the reviewers using it. #### What are the best AI-powered marketing software options for the automotive industry? The platforms that stand out here use AI to do something specific, prioritize leads or respond to customers automatically, rather than just labeling a feature "AI" without changing the workflow. - [Fullpath](https://www.g2.com/products/fullpath/reviews): AI-driven insights track customer behavior and engagement on a dealership's website, letting the team prioritize intent and buying stage instead of working leads in the order they arrive. - [Matador](https://www.g2.com/products/matador/reviews): An AI assistant responds to customer messages when the team can't get to them right away, including after hours, so no one feels ignored. - [Spyne](https://www.g2.com/products/spyne/reviews): Uses AI-powered image processing to handle vehicle photos, holding up well even for dealers in seasonal climates managing changing inventory. #### Which automotive marketing solutions avoid lengthy implementation timelines that delay dealership competitive advantage? Fast implementation is one of the most differentiated ratings among automotive marketing solutions, and dealerships looking to avoid a stalled rollout consistently point to one platform above the rest. - [Podium](https://www.g2.com/products/podium/reviews): The large majority of its reviewers report going live in under a month, with many up and running in under a day, a directly measured advantage over slower rollouts elsewhere in the category. - [DealerSocket](https://www.g2.com/products/dealersocket/reviews): A smaller sample so far, but the reviewer reporting a go-live time gave the fastest possible rating, alongside day-to-day use for storing customer information and sales reminders. - [Fullpath](https://www.g2.com/products/fullpath/reviews): A smaller sample specifically on implementation speed, though its perfect setup scores among small business reviewers suggest onboarding doesn't drag on. #### Which automotive marketing solutions offer the easiest setup for teams with limited marketing resources? Speed to launch and day-to-day ease aren't quite the same thing, this is about how much ongoing effort a lean team needs to keep the platform running well. - [Podium](https://www.g2.com/products/podium/reviews): An intuitive UI and seamless integrations eliminated manual data entry entirely for one reviewer's agency, which matters most when there's no dedicated marketing ops person. - [Kenect](https://www.g2.com/products/kenect/reviews): The UI/UX is genuinely easy to use, with a transition from a previous platform that stayed smooth and straightforward rather than requiring a big relearning curve. - [One3D](https://www.g2.com/products/eccentric-one3d/reviews): Brings complex automotive visualizations to life in a way that feels effortless, without needing a technical specialist to manage it. #### What is the best automotive marketing software? The right answer depends on what a dealership needs most, but a few platforms come up across a wide range of use cases. - [Podium](https://www.g2.com/products/podium/reviews): The most widely reviewed platform in this category, trusted across thousands of local businesses for turning texts, calls, and web chats into revenue. - [One3D](https://www.g2.com/products/eccentric-one3d/reviews): Brings 3D vehicle visualization and configuration into the shopping experience, with reviewers noting high performance and no lag even with detailed models. - [Steer](https://www.g2.com/products/steer-by-mechanic-advisor-steer/reviews): Deferred work and maintenance campaigns come up as standout features for keeping customer communication and follow-up organized. #### Which automotive marketing platforms offer dedicated account manager support for ongoing optimization? The strongest ratings in this area go to platforms that pair the software with an actual assigned person, not just a support ticket queue, who stays on the account and keeps performance moving after the initial setup. - [Dealer Inspire](https://www.g2.com/products/dealer-inspire/reviews): Reviewers describe an assigned performance manager who joins recurring calls and stays on the account long-term, which reviewers say beats having a rep change every few months. - [Podium](https://www.g2.com/products/podium/reviews): Users describe an assigned account manager who helps the team get the most value out of the platform once onboarding wraps up. - [Fullpath](https://www.g2.com/products/fullpath/reviews): A named CSM who shares monthly analytics and takes ownership of advertising performance comes up repeatedly in reviews as a reason accounts stick with the platform. ### Small Business FAQs #### What is the most affordable automotive marketing software for SMBs? Within the[](https://www.g2.com/categories/automotive-marketing/small-business)[small business segment of Automotive Marketing](https://www.g2.com/categories/automotive-marketing/small-business), the platforms that come up most often for value are the ones that don't require a big add-on budget to see results. - [Dealer Pro Edge](https://www.g2.com/products/dealer-pro-edge/reviews): Posts some of the strongest price-to-value ratings in this category, alongside consistently fast site performance. - [Podium](https://www.g2.com/products/podium/reviews): Even with a large review base spanning many pricing tiers, it holds a solid price-to-value score overall. - [Spyne](https://www.g2.com/products/spyne/reviews): A smaller sample so far, but ease of use and responsive customer service come up as reasons it works well for dealers watching costs. #### What is the best automotive marketing software for startups? Startups and newer dealerships evaluating[](https://www.g2.com/categories/automotive-marketing/small-business)[small business automotive marketing](https://www.g2.com/categories/automotive-marketing/small-business) tools tend to prioritize something that a lean team can run without dedicated marketing staff. - [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews): Among startup-sized accounts, it posts a perfect satisfaction score, with lead notifications and calendar-based task management keeping a small team organized. - [Dealer Pro Edge](https://www.g2.com/products/dealer-pro-edge/reviews): Fast site performance and strong design come up repeatedly, which matters when there isn't a dedicated web team to fix a slow site later. - [Podium](https://www.g2.com/products/podium/reviews): A large share of its reviewers are smaller dealerships, with easy customer interaction cited as a reason it fits a lean team's day-to-day needs. #### Which automotive marketing platform is the most user-friendly for startups? Ease of use matters most at this stage, since the person running marketing is often handling several other roles at the dealership too. - [One3D](https://www.g2.com/products/eccentric-one3d/reviews): Bringing complex automotive models to life feels effortless by most accounts, without a steep learning curve to get there. - [Kenect](https://www.g2.com/products/kenect/reviews): An easy UI/UX and smooth transition from a previous platform keep it approachable for a small team's first setup. - [Podium](https://www.g2.com/products/podium/reviews): An intuitive interface and seamless integrations remove the manual data entry that would otherwise eat into a small team's time. #### Which automotive marketing tool is easiest to set up for small teams? Setup speed is one of the more differentiated ratings in this category, and small teams generally do best with a platform that's usable well before it needs to prove its worth. - [Fullpath](https://www.g2.com/products/fullpath/reviews): Posts a perfect setup score among small business reviewers, with a CSM relationship that stays consistently helpful during onboarding. - [Matador](https://www.g2.com/products/matador/reviews): Easy to use and integrate into other systems, which keeps setup light for a small team without dedicated IT support. - [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews): A strong setup score among small business reviewers, backed by clear lead notifications from day one. #### Which automotive marketing tool is best for single-location independent dealerships? A single-location dealership tends to need one platform doing several jobs at once, rather than several specialized tools stitched together. - [Podium](https://www.g2.com/products/podium/reviews): Handles customer communication broadly enough to be the single tool a smaller, single-location dealership relies on for texts, calls, and web chat. - [Kenect](https://www.g2.com/products/kenect/reviews): Appointment reminders and texting cover a lot of ground for a single-location shop without needing separate scheduling software. - [Dealer Pro Edge](https://www.g2.com/products/dealer-pro-edge/reviews): A fast, well-designed website gives a single-location dealership a strong online presence without an in-house web team.